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America’s Current Job ‘Great Depression’

REUTERS/SHANNON STAPLETON
By Jack Rasmus
“Two well-known and highly respected mainstream economists, Carmen Reinhart, a chief economist for the World Bank, and Vincent Reinhart, chief economist for Morgan Stanley bank, have recently published an article in the widely read capitalist source, Foreign Affairs, entitled ‘The Pandemic Depression’. Arguing primarily from a global perspective, the economists have concluded the US economy as of the 3rd quarter 2020 is not merely now experiencing a ‘great recession’ but now qualifies as another Great Depression.

There is another perspective, however, from which to also argue the US economy is in a bona fide Great Depression. It is from the perspective of the US Labor Market. For as of the late 3rd quarter 2020 the US economy suffers from an unemployment rate of no less than 25%–i.e. the same rate during the worst years and quarters of 1932-33, the depths of the 1930s Great Depression. Yet what we hear from the media and politicians of both wings of the Corporate Party of America—aka the Republicans and Democrats—is that unemployment is only 8.4%! That’s barely one-third of 25%.

Republicans and Trump have used the low-balled number of 8.4% as the main excuse to prevent the passage by Congress of any further economic stimulus. The Democrats have voiced no effective rebuttal since they too have accepted the 8.4%. So what is it? 8.4% and not even a great recession any longer? Or 25% and the possibility the ranks of unemployed are about to grow even further?

What follows is a debunking of the 8.4% unemployment rate and a quantitative explanation why that rate is 25%–as well as a statement of the forces that will likely result in an even further deterioration in the unemployment rate in the 2020-21 period ahead.

 

25% & 40 Million Still Unemployed

After the massive job implosion last spring, a weak rebound in jobs has occurred as the economy reopened over the early summer. But that jobs rebound has shown clear signs of faltering by late July and has clearly deteriorated by late August as unemployment claims have risen in recent weeks. Even more ominous, as that has near term condition of jobs has worsened, parallel indications show the emergence of a second, more permanent phase of job loss on the horizon. Since early March 2020, more than 55m workers have filed for, and received, unemployment insurance benefits.

According to official government data, as of the end of August, 29.5 million US workers were still getting benefits. That 29.5m reflects 18.4% workers clearly unemployed. But it’s also a subset of the total jobless, since millions haven’t been able to get benefits. So the actual number of jobless as of labor day 2020 is north of 29.5m and 18.4% Nevertheless, the statistic we hear is 8.4% unemployment rate and 13.4 million unemployed. What gives?

Some of the 55 million who received benefits at some point over the course of the last six months of the pandemic began returning to work starting in May. The number returning grew in June, but then began slowing once again in July and August as the rebound in jobs began to falter in July-August.

Others of the 55 million have simply exhausted their benefits. Many are still unemployed but no longer part of the 29.5 million that remain on benefits.

In addition, millions more workers since March have entered the labor force for the first time but they too have not been eligible to receive benefits due to lack of prior work history as first time job seekers—which precludes them from receiving unemployment benefits. Like those having exhausted their benefits, they too are unemployed but not part of the 29.5m still getting benefits at the end of August.

Joining the ranks of those unemployed but not receiving benefits are the millions who never got benefits because they simply gave up looking for work for various reasons and dropped out of the labor force—which puts them in a category in which, according to US labor department methodology, they aren’t counted as unemployed. They may be out of work, but given the oxymoronic way the US defines unemployed they aren’t considered unemployed for purposes of calculating the unemployment rate!

Finally, there are the additional millions more who never were able to get benefits since March even though they tried, due to various bureaucratic reasons.

Whether having exhausted their benefits, or first time entrants to the labor force not eligible for benefits, or whether they’ve dropped out of the labor force, or were denied benefits for bureaucratic reasons—all these groups are nonetheless part of the unemployed, even though they are not counted among the 29.5m still getting unemployment benefits.

In short, the 55m who got benefits at some point since March, and the 29.5m who are still getting them, are in both cases just a subset of a much larger number of jobless. There are millions more unemployed who never got on the unemployment benefits rolls since March and still not able to get benefits. There’s at least 10-15 million more jobless but without benefits. That means an unemployment rate, at minimum, of 25%–not the 8.4% peddled by the media apologists for Wall St. and the politicians of the Corporate Party of America (aka Trumpublicans and Democrat wings of that party).

Last April 2020 perhaps as much as 50% of the total US labor force of 160 million workers was jobless for approximately two months. As of today, Labor Day 2020, at minimum a fourth, or 25%, still remains so.

That 25% is about the same jobless rate as occurred during the worst years of the 1930s Great Depression, 1932-33!

Here’s why it’s 25% at minimum today, Labor Day, and quite possibly even more

 

Dissecting the Government’s Low-Ball U-3/8.4% Unemployment Rate

Despite an actual 25% unemployment rate (i.e. 40 million still jobless) what we hear from the media and politicians is that the unemployment rate is only 8.4%. And thus the total unemployed is only 13.4 million. (When 8.4% is calculated on the 160 million total US labor force, the number unemployed comes to 13.4 million).

The official government statistic of 8.4% jobless is repeated ad nauseam in the media. It’s then picked up by politicians, commentators, and even progressives who should know better and parroted back to the public. But 8.4% is nonsense. A purposely low-balled, cherry-picked number for public consumption.  Here’s why:

To begin with, the 8.4% is the government’s official U-3 unemployment rate. The problem with U-3, however, is that it represents only full time workers who became unemployed. But there are at least 50 million workers in the US economy who are not ‘full time’, but part time, discouraged and what the government calls the ‘missing labor force’. The government adds these groups to its U-3 and 8.4%. That raises the unemployment rate in August to 14.2%–not 8.4%. And that translates to a total unemployed of 22.7 million—not 13.4 million.

The 14.2%/22.7 million numbers are carefully avoided in media reporting. One almost never hears the 14.2% and virtually always only the 8.4%, regardless that both are official government statistics.

But even that 14.2%/22.7m is grossly under-estimating the total unemployed. Remember that other government statistic, i.e. those receiving unemployment benefits? Workers receiving benefits as of late August was 29.5 million. And that represents a 18.4% jobless rate. Obviously, if a worker is getting benefits, he/she must be unemployed, right? But you’ll hear 29.5 million and 18.4% in the media even less than the 14.2% and 22.7 million.

In the case of the 29.5 million, moreover, we have another example of ‘low-balling’ and cherry-picking a statistic –not unlike cherry-picking the U-3 stat instead of the U-6. The media reports the number of workers getting benefits at only 16 or 17 million, not 29.5 million!

But here’s what they don’t explain when citing only 16-17 million getting benefits: That number accounts only for workers receiving unemployment benefits under the traditional State Unemployment Benefits system. The 16-17 million excludes independent contract workers, gig, freelance, and others getting benefits under the supplemental Pandemic Unemployment Insurance (PUC) program created last March as part of the Cares Act. In other words, there’s two unemployment benefits systems and the media typically chooses to report only the one when indicating workers getting benefits. There’s the traditional State Unemployment Benefits system and the new Supplemental PUC system that for the first time ever has provided benefits for the 50m non-traditional workers who were before March never eligible for benefits but are now and will continue to be eligible at least through December 2020 when that PUC system expires. Once again, it’s media cherry-picking and number low-balling time.

The State system and the PUC system together comprise the 29.5 million workers still getting unemployment benefits. 29.5m receiving benefits is certainly more than 22.7m (U-6) and even more so than 13.4m. It’s not that the government job statistics consciously lie (although in some cases they come quite close). It’s just that the government produces low ball numbers for the media to pick up, which they do and pound away at. And then commentators, politicians, business sources play their role of spreading the low ball numbers and conveniently ignoring other data.

How then did the US economy get to 29.5 million and 18.4%? Here’s the trajectory: In April more than 6 million workers filed for benefits every week for two weeks, followed by 3-5 million more for several more weeks thereafter! The weekly new benefits filing rate declined as the economy began to reopen in May. However, after May new State unemployment benefit claims still averaged 1 to 2 million every week through July; In addition, the number of PUC initial benefit claims per week also exceeded 1 million a week, every week, through July as well.

The combined totals of the two programs—State and PUC— thus never fell below 2 million initial filings a week throughout the period of the reopening of the economy, from May through July. It has also remained a combined more than 1.5m/week throughout August. That’s 6 million new unemployment filing claims—i.e. 6 million newly unemployed—in just the last month of August. Bringing the total on unemployment benefits to the 29.5 million.

But wait! The 29.5m represents only unemployed workers who were able to get benefits. There’s many more workers who became jobless but were unable to successfully get benefits; or who gave up even trying in the first place and simply dropped out of the labor force altogether. Who are they? And how great are their numbers?

Their numbers are well north of even the 29.5 million and 18.4% unemployment rate. The true total jobless includes their numbers plus the 29.5 million.

For the 29.5m receiving benefits as of Labor Day 2020 excludes those jobless who were unable to get benefits in the first place, who filed unsuccessfully for benefits, who got lost in the bureaucratic process of filing and never got benefits, or who just couldn’t figure out how to file and were not helped and gave up. The 29.5m also represents those having exhausted benefits during the last six months. And those who chose not to file even though unemployed. Finally, the 29.5m excludes new entrants to the labor force over the past six months who weren’t eligible for benefits but haven’t been able nonetheless to find work given the collapse of the economy! All these categories of jobless workers represent the unemployed as much as those receiving benefits include the obviously unemployed. So the number of jobless is actually much higher than even 29.5 million. The 29.5m is therefore just a subset of the true total unemployed.

So how many more are jobless but not getting benefits as of Labor Day 2020?

 

Estimating the Actual Jobless—With & Without Benefits

You won’t get an accurate number from the government of the total unemployed who didn’t get benefits but have been, and remain, nonetheless jobless since February 2020.

However, private research surveys do give us an idea. MarketWatch, a business research and media company, published an interesting feature story in Fidelity.com this past week, based on its survey of the Philadephia/Mid-Atlantic region of the economy. That case example survey provides a reasonable estimate of the magnitude of those jobless since March 2020 but not among the 29.5m that succeeded in obtaining unemployment benefits.

Of the total number of workers in the Philadelphia, Mid-Atlantic US region who lost their jobs since February, MarketWatch reports that only 87% actually filed successfully for benefits. And of that 87%, only 65% who bothered to file actually ended up getting benefits. That means only 52%, or roughly half of the unemployed in the Philadelphia area, actually got unemployment benefits. The other 48% were just as much out of work, but without benefits.

If Philadelphia represents a microcosm and relatively accurate sample of the entire US economy labor market, simple extrapolation means that the 55 million who successfully got benefits since March 2020 may represent barely half of the total of those who have been unemployed since March!

That means the 29.5 million still getting benefits may represent barely half of all those still unemployed. There may therefore be between 40 and 50 million workers in America still jobless—those still getting benefits (the 29.5m) and those without benefits (10m to 20m).

Thus, the oft-reported official US numbers of 8.4% unemployment rate and 13.4 million total out of work is dwarfed not only by the government’s own alternative U-6 data, as well as by its own data showing 29.5 million jobless getting benefits, but also by the fact the total jobless without benefits may be nearly as large as those with benefits.

Assuming the low-end estimate of 10 million still jobless but without benefits, and adding that to the government data that shows 29.5 million still on benefits, a total jobless of at least 40 million is the result. And that’s the low end assumption. It may be well over 40 million as of end of August 2020.

40 million is 25% of the labor force. And it’s far greater than the 8.4% and 13.4 million that the media and politicians keep drumming into our ears. What the media and politicians are telling us is only one-third of the total unemployed!

Corroborating this estimate of at least 25% unemployed today is yet another government statistic called the labor force participation rate, or LFPR. It represents workers who have dropped out of the labor force altogether. It’s in addition to the 29.5m and 18.4% rate since, by government guidelines and definitions, those who drop out of the labor force cannot receive benefits.

 

Labor Force Participation Rate Suggests 5.5 Million Dropped Out

The Labor Force Participation Rate (LFPR) is the percent of working age Americans who have left the Labor Force. They are neither working nor actively looking for work. But they are jobless nonetheless and should be considered among the unemployed. The LFPR was 63.4% of the 164.5 million civilian labor force in February 2020. By August the LFPR dropped to 61.7% out of a 160 million labor force. The difference translates into approximately 5.5 million workers who dropped out of the labor force since February 2020. Having dropped out they are not actively looking for work and therefore not considered unemployed by the government for purposes of calculating unemployment rates. Nor are they eligible to receive benefits since, as drop outs, they are not actively looking for work. However they are nevertheless unemployed and their 5.5 million are additional to the 13.4 million U-3 and 22.7 million U-6 unemployed or the 29.5 million getting benefits. They are among the ‘other’ 10-20 million jobless but not counted by the U-3/U-6 or included in those receiving benefits. Their number strongly corroborates that there are many millions more unemployed—not getting benefits or ignored by the government’s official monthly jobless numbers.

Let’s look at the latest of those government monthly employment numbers. Once again what appears is a fudging and manipulation of the numbers in yet other ways as well.

 

August 2020 Government Employment Report

The first thing to know about the August Employment Report is that it isn’t for the month of August. It is only for the first two weeks of the month (and the last two weeks of July). The data cuts off around the 12th of the month. So what we’re looking at in a ‘August’ report is really July 13 to August 12 jobs data—i.e. before unemployment claims began to rise again in late August.

Second, it’s important to understand that the August jobs numbers are not the actual number of jobs created July 13-August 12. It is not the raw data of actual jobs created or lost that’s reported—for August or for any month in the Labor Dept jobs reports.

The government takes the actual raw data and performs various statistical operations on that raw jobs data and reports that adjusted statistic as the actual number of jobs, even though it isn’t. But that’s what all statistics are—an operation and adjustment on the actual raw data. Moreover, the August raw data itself may be over-stated as well, not just altered by the statistical operation(s).

Raw (actual) jobs data comes from several sources: Large businesses report to the government changes in employment, layoffs, hires, etc. (called the Establishment Survey) The government also surveys a sample of households monthly (called the Population Survey). But there’s a third, more questionable source, based on data from the creation and destruction of small businesses, called the (net) New Business Development survey (NBD). That NBD data, however, represents businesses destroyed or created 6 to 9 months before the month in question—i.e. in this case August. So we get six to nine month old data integrated with current data from the Establishment and Population surveys. Mixing such older data with more recent is a questionable statistical practice. It means adding positive net new business development pre-March and Covid, in January-February, to current jobs data. That has the effect of dampening the actual numbers of August jobs unemployment. That is, it adds to and over-estimates the number of jobs created in August. If net business development for July were used—not January/February—it would mean integrating massive small business destruction that has occurred under Covid since March. That would have the opposite effect: it would dampen job creation numbers in August and increase unemployment numbers.

That’s just one example how ‘statistical operations’ on data can serve to exaggerate job growth and under-estimate unemployment.

Another sometimes questionable statistical operation is called the Seasonality adjustment. The seasonality statistical adjustment in August reduced the number of new filings for unemployment benefits in just the last week of August by 130,000. The government then reported a ‘seasonally adjusted’ 881,000 new unemployment claims for the week ending August 29, when the actual number was 1,011,000.

Similarly, in August there were 9,118,000 reported as unemployed in August when the actual data, not seasonally adjusted, for August showed 9,286,000 actually unemployed—i.e. a difference of 168,000. Put another way, there were 168,000 more jobless in actuality than reported as unemployed. 168,000 were artificially reduced from the unemployed ranks due to statistical operations involving just seasonality alone!

The statistical models assume more return to work at the end of summer than, say for instance, at the end of spring. But the point is these models are based on assumptions developed in normal times under normal conditions. Since Covid neither times or conditions are ‘normal’. Yet the government continues to use the same assumptions, models, and statistical operations to change the actual data, the actual number of employed and unemployed, to the statistical representations of the actual numbers!

The latest August official Labor Dept. job data report says 1.37m new jobs were created. This is the statistic. But the actual data, for above reasons, is far fewer new jobs and far more unemployed.

The August Report is biased in yet another way. It purports to show the condition of the US private sector economy. But 238,000 new US census workers were hired in August who’ll be gone by October. Take away the seasonality adjustment of 168,000 jobs and the 238,000 very temporary government Census workers, and the private sector actual job gain in August was roughly 964,000 not 1.37m. Even without the deduction of seasonality, the private job report company, ADP, often cited as a check on government job reports, reported only 428,000 net jobs growth in August—i.e. less than half of the government’s August jobs report.

1.37m new jobs reported, minus the 168,000 seasonal upward adjustment and minus the 238,000 Census workers, and the difference is 964,000 actual net private sector jobs created in August, or about half a million fewer than in July. The job creation monthly is an accelerating downward trend.

Even accepting the government’s own inflated monthly jobs numbers, the rate of monthly job growth has been slowing rapidly since May 2020: In May 3.4 million new jobs were reported as created. In June, as the economy reopened virtually everywhere, 4.7 million new jobs. But in July, as the economic rebound began to fade, only 1.5 million, and now as of August 12, only 1.37m. In short, even questionable statistical operations cannot total cover up the obvious downward trend.

Perhaps a better indicator of this downward trend post-August 12, is the more than 4 million workers who have newly filed for unemployment benefits the last three weeks, and undoubtedly hundreds of thousands more were also newly jobless but who were not able to get benefits or just dropped out of the labor force giving up searching for a job in today’s deeply depressed labor market.

And yet we read and hear from the media and politicians that the job market is healing rapidly and job recovery is accelerating—even as data show it is in fact deteriorating. We hear unemployment is declining fast when in fact it has begun to rise once again.

 

Summing Up Jobs: March Through August 2020

To sum up the bigger true picture of jobless during the first six months of the Covid era:

• 55 million filed for benefits, state and PUC, since last February, out of 160m labor force
• Tens of millions more failed to file or filed unsuccessfully and didn’t get benefits
• 29+ million are still getting benefits as of September Labor Day 2020
• 10-20 million still unemployed but not getting benefits as of Labor Day 2020
• 1.5 million are continuing to file first time for benefits weekly as of early September
• 8.4%/13.4m official U-3 jobless rate is the preferred ‘cherry picked’ media number
• 14.2%/22.7m is government’s alternative data (U-6) yet ignored by media & politicians
• 13.4 or 22.7m still falls far short of the 29.5m/18.4% actually still getting benefits
• At least 5.5m dropped out of labor force the past 6 mo. but not considered unemployed
• The actual unemployment rate is 25% and 40 million are still jobless, at minimum
• Even government monthly stats show a sharp slowing of new jobs added each month
As bad as the picture looks for Phase 1 (March-to Labor Day 2020) of the current crisis, future prospects for jobs for American workers after Labor Day 2020 appear even bleaker.

 

2nd Wave of Restructuring & Permanent Job Loss

The Covid virus did not cause the current economic crisis—i.e. the 2nd Great Recession. It did precipitate and accelerate and deepen that crisis, however. The US economy was weakening steadily throughout 2019, with the important sectors of business investment and manufacturing actually contracting throughout the year. Should the virus therefore disappear overnight, the deep wounds to the US economy will remain. Many of the 40 million furloughed starting in March and still jobless will not soon be recalled to their prior work—if at all. Entire industries like travel, entertainment, food & lodging, and others will not return to the ‘old normal’ of pre-Covid. A new normal will occur, but it will be one based on a much reduced output in various industries and companies and therefore employment.

Many major corporations have already announced thousands—and in some cases tens of thousands—of permanent layoffs that will take effect in the coming months. These layoffs will be permanent. They represent the leading edge of a coming second wave of job loss.

Industries deepest affected by the growing permanent restructuring and downsizing include Airlines, surface transportation, cruise lines, resorts and hotels, casinos, malls and retail services, education services, local food services, and many sectors of manufacturing that support all these industries with products and maintenance services. This is a large swath of the US economy, in both GDP and employment terms. A clearer picture of which industries, and how deeply impacted, will be clearer after September 30 when the government publishes its quarterly industry-specific statistics for the second quarter 2020.

In the meantime, announcements of thousands of planned layoffs are being announced weekly by United, American, and other airlines; by Boeing and other aerospace suppliers; by big box mall-based retail companies like JC Penneys, Kohls, Nieman Marcus and others; Movie Theater chains AMC and Cinemark; oil drilling and fracking companies; hospitals’ non-Covid related services health workers; beverage suppliers to hotels and restaurants like Coca Cola—to mention just those making front business page news in recent weeks. Tech companies are all restructuring despite healthy profits performance, shifting to remote employment on a major scale that reduces employment costs via layoffs. They will require therefore fewer building support and operations employees. Many other businesses may also shift to remote activity, with the result that urban office buildings will become less employment populated and much of the local city support services for the office building sector will dramatically downsize in employment as well.

The Federal Reserve Bank’s latest ‘Beige Book’ summary of the US economy warned that millions of workers temporarily furloughed since March may have been permanently laid off by August and more may become so. This shift of temporary laid off to permanent layoff status is corroborated by a survey that showed 3.4 million workers believe they won’t be recalled because their companies have either permanently closed or said they planned to close.

Added to this leading edge of the next wave of layoffs due to business restructuring and downsizing is the likelihood of millions more public sector state and local government layoffs. More than a million government workers have been already laid off since March. Budget and deficit problems accelerating rapidly for state and local governments due to the Covid pandemic (i.e. more expenses amidst collapsing tax revenues) will result in still more public employee layoffs. It’s been estimated these governments will need between $500 billion and $940 billion in bailout rescue in a new stimulus bill from Congress to avoid the mass layoffs. However, it appears extremely unlikely they’ll get much, if anything, in a next Congressional stimulus bill in 2020. Layoffs are therefore inevitable and in some of the larger states and cities they will be significant and forthcoming before 2020 year end.

Small business failures and permanent closures are already rising significantly. As small businesses close, jobs associated with them will disappear. And the numbers could easily amount in the millions by the end of 2021.

There are roughly 30 million small businesses in the US economy. Millions of those temporarily closed since March will fail to reopen. And the worse may be yet to come. The National Federation of Independent Businesses, an industry trade group for small business, forecasts 21% will likely fail within another six months. That’s one-fifth of the 30 million or about 6 million. Even if a high end estimate, the number is still unprecedented. At the low end is the US Census ‘Business Pulse’ survey that predicts a 5% small business job loss. That’s 1.5 million closures. Whether 6 or 1.5 million, it’s a large number with an even larger number of employees thrown out of work as the businesses close in coming months.

Other forces driving a second wave of layoffs are more difficult to estimate but no less likely. Among them include the Covid related requirement that K-12 schools implement home remote school education services. Many working class households are two-parent wage earners. They lack resources to pay for babysitters or nannies. Those with K-6 year old children in particular will be forced to have one parent quit and stay at home to ensure home schooling. These ‘quits’ will not show up as unemployed, since the parent is ‘out of work’ but not actively ‘looking for work’. They will show up as labor force drop outs. But they will be unemployed nonetheless! It’s uncertain how wide spread the remote K-8 education services will be this fall, or how long it will last. One recent estimate, however, by Brevan Howard Asset Management to its investors, concluded no fewer than 4.3 million US workers could stay home given lack of child care arrangements. A resurgence of Covid may mean millions more may have to quit their jobs and choose unemployment in order to provide their young children education via remote learning.

Another development that for now is difficult to estimate as well is the impact on employment of the lack of a necessary fiscal stimulus for households. The elimination of the $600 supplement pandemic unemployment benefit at the end of July has resulted in a reduction of no less than $65 billion in consumption spending per month starting this past August. Evictions and mortgage foreclosures will also have a negative impact on consumer household spending, which is nearly 70% of the economy and US GDP. Already the loss of the $600 benefit, combined with rising evictions, is having a major effect on consumer confidence which in August began falling again sharply. This could be exacerbated by an inadequate stimulus bill in September. Reduced working class benefits and household incomes will have an impact on consumer demand for products and services in the economy across the board, affecting nearly all sectors of businesses. And as that demand drops, it will almost certainly lead in turn to less consumer spending and in turn to more layoffs.

The preceding five forces—i.e. large corporate restructurings and permanent downsizing, a sharp rise in public sector layoffs, unprecedented business closures, remote schooling requirements of two working parent families, and general demand reduction due to inadequate next stimulus—all translate into a second wave of layoffs now emerging.

These longer term job reduction forces mean the recent tepid rebound in jobs during May-July will likely give way to a relapse in the US labor markets in coming months and a rise in unemployment. The trend may already be appearing as of late August as first time claims for unemployment benefits have begun to rise once again.

And then there are still the ‘known unknowns’ that could exacerbate conditions further: the increasingly likelihood of a historic political crisis surrounding the November 3 elections. That will breed massive uncertainty and potentially an even worse economic crisis and associated layoffs. Or the Covid virus could resurge significantly once again as winter sets in, as many fear will happen. That too will lead to more shutdowns and furloughing of jobs once again. Even further down the road is the 2021 ‘black swan’ event of another financial crisis, as businesses, households, and local governments begin to default on their debts and precipitate another financial crisis similar to 2008-09.

About the Author

jack rasmus web1 3Dr. Jack Rasmus is author of the recently published book, ‘The Scourge of Neoliberalism: US Economic Policy from Reagan to Trump’, Clarity Press, January 2020. He hosts the weekly radio show, Alternative Visions, blogs at jackrasmus.com. His twitter handle is @drjackrasmus and his website: http://kyklosproductions.com.

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Living Within Your Retirement Means

One of two things might happen upon your retirement regarding your personal finances. One is that you could discover your weekly or monthly income to be below the amount that you had hoped, and the other is that you will have enough money but will nevertheless wish to streamline your expenses to make the most of your budget. In either scenario, learning how to live within your retirement means is a skill that may take many months to develop and put into meaningful action – overspending at the start of being free from work commitments is a common issue faced by many recently retired people. 

Of course, you may be entitled to more help from a range of benefits than you may imagine. For example, why not look into how to boost your VA disability rating if you’re a veteran. But if you really want to look at ways to increase your income through spending your spare time on money making pursuits, you may need a few ideas in your locker. Let’s look at how you could turn your idle afternoons and wide open weekends into solid cash, because you never know when you might need some extra money to help pay for things like broken down cars and family celebrations like weddings and graduations. 

 

First step: Learning how to look at your money

Money isn’t just money. There are different types of money. There’s money for fun things and there’s money for serious things. Dividing money into different piles can help to make sure you look at money in the right way. 

Expenses could include:

  • Home bills
  • Food expenses 
  • Car or public transport costs 
  • Insurance, credit cards, loans
  • Recreation (which could include vacations)

Once you have a good idea of how your money is being divided and how your time is being spent, you will have a better idea of how much money you need to make and how much time you have available.

 

Choosing the perfect money-earner 

How to make money out of thin air is a subject we all think we know a lot about until it comes down to actually doing it. At that point, all the advice in the world can’t disguise certain start up costs and learning curves. But for the intrepid retirement age entrepreneur, many avenues of money-making potential are available, you just have to know where to find them. 

Let’s take, for example, any particular skill set you have acquired over your lifetime. It doesn’t have to be something too taxing like banking advice or estate planning, it could be something as simple as repairing bicycles or gardening or home decorating. Little tasks like this will always find an audience, because many neighbourhoods these days are referred to as being ‘money rich and time poor’ – that means they are willing to pay handsomely for something else to do the things they haven’t got time to do. 

You could even become a local guide if you live in a tourist hotspot. The trick is to think about a service you can provide without stretching yourself. Paying customers await!

5 Important Tips on Forex Trading for Beginners

Forex market is the largest financial market in the world with over $6.6 Trillion USD daily volume in 2019.

As a beginner forex trader there are some important things that you need to consider before investing in the forex market, which includes market risks, trader safety, risk management etc.

Before jumping into trading a beginner should acquire some essential tools to make their trading successful and profitable. We will cover 5 key tools beginners should get before starting their trading journey.

1. Strong trading platform

If you would like to trade in any market, a strong trading platform is crucial. Trading platforms are a type of software used in investing to execute market positions such as opening or closing positions as well as managing one’s positions. 

2. Trading apps

Another tool a beginner should strongly consider for trading is having a mobile trading app. Having the ability to see the market when you are not on a computer is important, and luckily there are a number of trading apps on the market for both Apple and Android users.

3. Stock Screeners

As a beginner, one may be overwhelmed with the options available for you to trade, and because of that, stock screeners can be a great tool. Stock screeners are a tool investors use to filter or sift through the various stocks depending on the user and criteria they specify.

4. Stock charts

In order to track the patterns and trends of the market, stock charts are created for analytic purposes. These charts are another crucial tool needed by investors to understand stock performance as well as predict performance over time.

5. Idea-generation tools

A final tool for a beginner to have in their toolbox is any platform or service to assist with generating trading ideas. As discussed earlier, there are a number of investment options but it can still be tricky deciding what to choose thus a platform to help your research can be vital. An idea-generating tool can be a subscription-based service or one’s personal methods for doing research (i.e., reading company news, reports written by professional analysts).

Here are the crucial tips to help you get started with forex trading:

1. Only Trade with Top Tier Regulated Forex Brokers 

Trading with the best forex brokers would ensure the security of your funds and protect you from cyber threats and can also provide you with insurance on your funds in case something goes wrong.

Financial regulators ensure that brokers offer fair trading environment to its clients and protect traders from scams and frauds by brokers. Regulated brokers have to maintain transparency of their activity with the regulators, which makes fraudulent activities less likely than in case of an unregulated broker.

Rahul from South African broker comparison website Forex Brokers SA explains that: “To get regulated by a Top-Tier Regulator, a broker has to pass multiple credibility tests, technical assessments and have to surpass the minimum criteria for security of traders. Moreover, the regulators constantly keep an oversight on the activities of the licensed brokers through their reporting mechanism, and reprimands the broker in case of any wrong doing or bad practice.”

There are many different financial regulators across the world with different requirements and security levels for brokers and traders.

These regulators are often divided based on the region they cater like European Regulators which include FCA of UK, CYSEC of Cyprus or by level of their trust as Tier 1 or Tier 2 regulators or Tier 3 regulators. European, US, Australia, Canadian regulators are the most trusted and called Tier 1 regulators. While CySEC is ranked as Tier 2 regulator.

Traders should check the broker’s regulation based on their region or by their Trust Tier Level.

For example Traders in UK should only trade with FCA regulated brokers. Most of the EU countries have their local regulators in different countries, like BaFin is in Germany, CySEC is in Cyprus. European Traders are advised to trade with brokers licensed under EU jurisdiction which is CySEC or BaFin.

Asian traders should trade with ASIC or FCA or CySEC or MAS (Singapore) regulated brokers, if there is no local regulator in your country.

Similarly there are 2 major regulators in Africa i.e.: FSCA in South Africa & CMA for traders in Kenya. For traders in SA or Kenya, trading with brokers under these regulators will give them immediate access to legal & financial jurisdiction, in case of any disputes.

If there is a local capital markets regulator in your country then it is best to trade with brokers that are regulated locally. Moreover, it is a good practice ensure that the broker that you are choosing is licensed by multiple tier-1 and tier-2 regulators like FCA, ASIC, FSCA or CySEC.

2. Educate yourself before Trading 
Forex trading is very risky, especially when done without prior experience or proper knowledge.

Educating yourself about trading is a must to understand the technical & fundamentals of currency & CFD trading. You must also learn to control your emotions while trading. This includes investing a small amount only if you are a new investor, and use that capital to learn trading in the Live market conditions.

Learn about the forex market and its patterns. Seek professional help if needed. You can also go through trading blogs, eBooks and financial market news to gather more information, and learn about trading.

Remember, 60-70% forex traders lose money. Education & experience can help you avoid common mistakes and increase your chances of making an informed trade.

3. Know the Risks of Forex Trading & CFD Instruments 

It is a known industry stat that only around 10-20% of Professional traders make a profit in the long run and around 50-70% traders lose their money, some brokers have higher losing traders than others.

This is because Forex trading is very risky, more so if you don’t know well what you’re doing. And the only way to mitigate that risk is to refrain from entering a bad trade, or losing big on a few trades.

In particular, there are two factors that contribute even more to the risks involved in forex trading:

Risk of High Leverage:

Using leverage is the same as borrowing money from your broker to enter a trade.

Example: Let’s say that you use 1:10 leverage, this means that with $1000 of your capital, you can place a trade 10X bigger i.e. worth $10,000. This would mean that you are trading 1 Mini lot.

If you place a 1 Mini Lot buy order on EURUSD at 1.1000, and the market goes up by 100 pips in your direction to 1.1100, then you would gain $100 from that trade or 10% of your actual capital. But if the trade goes down to 1.0900 i.e. against you by 100 pips, then you would also lose $100 i.e. 10% of your invested capital.

This means that if all goes well, you earn a significant sum by investing just a fraction of the initial capital requirement. But, if the trade doesn’t go as planned, you’ll very likely lose more than you had planned.

So, always use proper risk management with favorable Risk to Reward ratio, and enter a trade based on the potential losses, instead of the probable gains. This can significantly reduce the risk profile of your investments.

Also, avoid entering a trade where potential losses exceed 3% of your capital, at least until you become experienced.

High Volatility & Unpredictable market movements:

The slightest of political, social, economic or natural disturbances within a country can change the value of its currency.

The value of a currency also depends on trader’s sentiments. If too many traders re-invest from a particular currency to another, the value of the former will fall.

The only way to avoid volatility risks is by staying updated on the latest trading & economic news, so you can act quickly based on any developments.

However, in spite of staying updated, unforeseen events may cause changes in the forex market like in case of end of Swiss Franc capping by Swiss National Bank, or Covid-19 pandemic that has effected almost every economy, some more than the others. In such cases, try to withdraw your investments as soon as possible to avoid more losses.

4. Practice on Demo Account

Almost all brokers offer demo accounts for free.

Most CFD & forex brokers offer MetaTrader platform with desktop, webtrader & mobile apps, so you can download demo platform of the broker that you want to trade with, and practice trading before opening a Live account.

By creating a demo account, traders will get a virtual account with virtual money that you can use to place demo orders at real-market like prices & conditions.

New traders should always practice on demo for at least 6 months or till the time you are consistently profitable on demo over a period of few months.

Remember, that you should never trade with real money until you are confident & understand the market.

Demo accounts will familiarize you with the trading platform and tools/features offered by the broker. Additionally, demo accounts are perfect for testing your trading strategy.

5. Always Use a Stop Loss

If you are trading without a Stop loss then there is always a risk that you can lose more than you had intended, or even more than your actual invested capital if the market goes against you. This risk would be magnified if you are in a highly leveraged position.

So, it is really important to always use a Stop Loss order in your trade, and stick to it. Set the Stop-loss such that the loss does not exceed 3% of your capital.

Also, check if your broker offers guaranteed stop loss, as this will ensure that you are able to exit your trading position at the fixed price that you have set, even if there is a sudden market movement that goes against your direction.

Some brokers offer guaranteed Stop Loss execution, as a Risk management feature, without any extra fees, so you should ask your broker if they have this feature.

Everything You Need to Know About Forex Deposit Bonuses

The world of Forex trading is not void of aggressive advertisement techniques. We are referring to are attractive deposit bonuses that may not be as beneficial as traders think.

Moreover, if you’re a beginner trader, you may fall in love with a $50 bonus on a $50 deposit – because that’s doubling your investment with no effort whatsoever!

Therefore, to avoid falling into a trap here’s everything you should know about Forex deposit bonuses!

 

What is a Deposit Bonus?

As the name implies, a deposit bonus is a bonus offered to Forex traders after they have deposited a certain amount to their Forex account. For example, the popular Forex broker markets.com gives a 35% bonus with every deposit made by a trader, but their minimum deposit is $250.

However, it’s not always this easy when it comes to deposit bonuses.

 

Types of Deposit Bonuses

  • No Deposit Bonus – This type of bonus is rare and only available to new traders when registering on specific platforms. It is the one exception from the law of deposit bonuses as you don’t need to deposit anything to receive it. 
  • Common Deposit Bonus – This is the most common type of deposit bonus where you get a certain amount or percentage for every deposit you make. 
  • Welcome Deposit Bonus – This is similar to the no deposit bonus and is also only offered to new traders. However, it does require a deposit, and you’re no longer eligible for it once you start trading.

 

Terms & Conditions of the Deposit Bonus

But why did we said that a trading bonus is not always easy to understand?

While it is pleasant to notice the bonus in your trading account, you may not actually have access to it. Here’s why:

  • Some bonuses become active only after you complete a trade. In some cases, the trade is also required to have a specific value – most likely to balance the bonus offered. The trade required to unlock your bonus may very well only leave you with the deposit funds.
  • Other bonuses have the trader complete multiple trades. As such, there’s the possibility that they will have to make a deposit again and complete more trades before unlocking the deposit.
  • Some bonuses require a certain amount of successful trades to be completed or a certain amount of funds to be won. 
  • There are also bonuses that the trader can freely use, but can only be withdrawn after, for instance, a certain trade volume is completed.

 

The Bottom Line

As you can see, most deposit bonuses tend to come with explicit terms and conditions. However, reputable traders who offer around 30% of your deposit as a bonus usually don’t hide the bonus behind prerequisites. 

This is where a broker’s reputation comes into play. Reputed brokers won’t feel the need to aggressively promote their bonuses or make them look better than they are.

On the other hand, brokers who lock bonuses behind requirements will often only talk about their bonuses when advertising themselves!

Artificial Intelligence: A Key to Decipher Ancient Languages

There is a famous saying about language that goes something like this “you can never understand one language until you understand at least two”. Just how important a language is to civilization can best be understood by the efforts made to decode the lost languages of the past.

According to language experts, over 7000 languages are spoken globally in the world today, although more than 30,000 languages have been used throughout human history. Out of these languages, only a few had been lost when linguists came up with a tool to decipher those ancient languages—artificial intelligence. AI plays a vital role in the comprehension and decoding of lost languages, an example being the famous Rosetta Stone, which allowed companies to decode the ancient Egyptian hieroglyphs with the help of AI. These ancient hieroglyphs consist of similar text that has been written in three distinct languages, and by interpreting the identical words in more than one language it became possible to translate all three languages—ancient Greek, Egyptian hieroglyphs, and Egyptian Demotic. 

The advancement in the field of AI has served to further the cause of deciphering and decoding the lost languages. For instance, a fresh algorithm introduced by the Massachusetts Institute of Technology is collaborating with Google, showing quite an appreciative and progressive result as far as the deciphering of ancient languages is concerned. It strains to decipher symbols in a new language by relating them to the alphabets of connected languages with a similar source. 

A Look at the Languages of the World

The languages spoken through the centuries have evolved with time. Astonishingly, there are more than 7000 languages spoken in the world today, yet only a little portion of the total number of languages has been exercised through the history of mankind. In reality, the aggregate of language currently is less than 1/4th of that historical total—31,000. Not surprisingly, whenever one of these languages is forgotten, the world also loses a unique line of thought and communication. However, as languages change and evolve, many of the symbols connected with these languages, even their methods, words, and characters, will remain almost identically the same as well. Owing to this, efforts may be made to decipher a long-lost language whenever it is linked to a similar ancient known language.

How AI works?

Artificial intelligence is a tool that has proved to be of huge significance in the decoding of languages. It basically emphasizes four distinct things related to characters or letters that are to be decoded such as “monotonic character mapping, distributional similarity, significant cognate overlap, and structural sparsity”. An example is the Linear B language, known as the oldest Greek language spoken by the Mycenaean, which was successfully decoded by Michael Ventris in 1953, thanks to AI. However, not all languages have been decoded with this AI. An alphabet called Linear A, which existed in 1800-1450 BC, still remains unsolved, although it might be next in line to be decoded. Similarly, symbols of the Indus Valley Civilization are also waiting to be decoded by AI experts in the coming future. 

Accomplishments of the AI

Although work is still in progress to use AI tools in order to decipher ancient languages, the fact remains that it is difficult to decode that language which is not connected to any other language. To solve this complexity, machine learning is being used for translating ancient languages. In modern life, AI translation is also used to translate documents and digital content. Businesses and individuals rely on such services to convert official documents, legal papers, marketing materials, websites, and various forms of digital media into multiple languages.

The Linear B language, spoken around 1400 BC, and the cuneiform Ugaritic, a 3000-year-old language both were decoded with the help of AI. The team consisted of Jiaming Luo and Regina Barzilay and from MIT, and Yuan Cao from the Artificial intelligence lab at Google. The research team decided to put light on four exclusive properties that were connected with both the character and the context alignment — distributional similarity, monotonic character mapping, structural sparsity, and significant cognate overlap. The concerned crew programmed this AI system to search these traits and characteristics, achieving the correct translation of 67% of Linear B cognates into the suitable Greek equivalents. 

Other than that, in the year 1953, a machine-translated a real language for the very first time in human history, when Michael Ventris decoded the ancient Linear B language. Later, AI tools began to be used uniformly in order to decipher the languages that were previously considered lost ones. 

AI—Problems and Challenges

Although the idea of deciphering and decoding ancient languages with the help of AI is a lucrative one, it poses some unique challenges and problems. Firstly, as machine learning algorithms are trained on huge datasets that are mined through associations, a limited number of datasets are hard to mine. The ancient languages possess only a limited number of samples, which makes it difficult to generate enough data for an algorithm to decode. And secondly, the training of an algorithm involves comparison with known values, but since ancient languages have no previously known values, this is impossible. 

In order to find a way around these problems, the researchers had to devise other methods of machine learning. They trained their algorithms for using a language that shared root with the script that was not deciphered, thereby pairing them with theories of language evolution over time. The main idea was to find words in the known languages as well as their characters and then associate them with the unknown scripts in order to decipher them accurately. 

The Future of AI 

The main role of AI in accomplishing these types of tasks, reported by MIT Technology Review piece, is that it has a bulldozer approach in achieving tasks that are quite simple and exhausting for people to complete. These machines have the energy and precision to handle any difficult task consecutively, as they test and compare one symbol to another until they have completed the assignment. The next step for these researchers is very obvious—to decode Linear A, which is known as an Ancient Greek language that has troubled scientists for many years. 

The Last Word

AI technology is more than just machine learning, it is an advanced method of solving complex problems for which solutions do not previously exist. This is the reason AI has been used to decipher ancient languages, owing to the importance of these languages in the advancements of civilizations. While it is believed that a lost language cannot be recovered, thanks to AI, it is possible not only to decipher a lost language but also to translate it into other known languages. Nevertheless, it is important to realize that a lost language equals a lost civilization, and AI can be of great help to preserve them.

Filing A Personal Injury Lawsuit – Why Timing Matters The Most

Getting injured due to someone else’s negligence is the worst experience. But you can take solace in the fact that you have the right to bring up a personal injury claim and seek compensation for your injuries and losses. Although you have good chances of getting fair value in the settlement, things aren’t as simple as they sound. Timing matters the most when it comes to filing a lawsuit if you are not happy with a settlement offer by the insurance company of the guilty party. Here are some facts that you need to understand the importance of timing while suing the other party for compensation.

 

Determining the right time to file

While it comes to filing a claim after an accident, you must consider an early action. Although you may be struggling to recover from the injuries, it is advisable to connect with a lawyer and understand your legal options. They can guide you through the entire process, including the optimal time to file and the expected period of closure for the claim. Typically, the nature of the case determines the personal injury timeline. Car accident claims, for instance, take less time as compared to a medical malpractice claim. Obviously, the lawyer would want to get started earlier with the malpractice cases. Moreover, you may have to extend filing if you have serious injuries.

 

Understanding the Statute of Limitations

While it is preferable to file a lawsuit within an optimal timeline, you also need to understand that a statute of limitations applies to all personal injury lawsuits. The statutes may vary from state to state but they impose strict deadlines for filing. Some states give you a year after the accident to file while others may accept a lawsuit up to six years. If the deadline has passed, the court is likely to dismiss the case. This is the last thing you would want to happen because you will be rendered ineligible for compensation just because of a delay in filing. Your injury attorney is the right person to decide when to file, based on the statutes of limitations that apply for your case. They can also help you with the discovery rule exemption, which lets you go ahead even if the legal period has expired.

 

Considering a settlement rather than a lawsuit

Even as you know that you have to follow the deadlines closely, it doesn’t always make sense to bring up a lawsuit immediately. They take up time and money, which is the reason why settlement with the insurance company is regarded as a better option where possible. If they are willing to give you the fair compensation that covers all your medical bills, damages, and economic losses, filing a lawsuit wouldn’t be necessary. Letting your lawyer handle the negotiations with the insurance company is a good idea because they will ensure that you get the claim value you deserve.

While settlement makes a better alternative to a lawsuit, you need to be very sure about its value and your injuries. Once you sign a settlement, you cannot demand more money from the insurance company even if new injuries surface or the existing ones require additional treatment.

5 Things You Must Remember When First Starting a Business

Congratulations, you are starting a business! But don’t go celebrating just yet! Running a business is a big commitment and can be extremely complicated. It requires a lot of planning and research before you can get things off the ground. In this article, we are going to talk about five things you must remember when first starting a business. Interested? Then let’s get right into it!

 

The legalities

The legalities of running a business might be the most boring, but they are also the most essential. The correct permits, licenses, and insurance will all be required before you can start selling to customers. These may vary depending on where you will live, so make sure you do your research first.

On top of this, you’ll also need to work out how to register your business and how you are going to pay taxes. It’s a lengthy process, but you can end up with a substantial fine if you try and avoid it.

 

The finance options

Every business requires some sort of financing, so it’s vital that you get this sorted so you begin to budget your expenses. The process of applying for a loan can be extensive, especially if you have credit score issues or other loans currently being paid off.

If you are unsure of how to get the correct funding, it’s essential to do some research and look at what the best options are. It might even be beneficial to have a look at some websites online for information. A service like Hilton Smythe Finance could help.

 

The target market

Each business has a different target market, and this plays a valuable part in your business plan. Whoever your products/services are targeted too, will impact your marketing strategies and advertising methods. By choosing the correct market for your needs, you won’t waste any time and money on the wrong individuals.

For example, you wouldn’t go advertising on Facebook if your target market is individuals over the age of 60. This is why the analysis of your audience is critical here.

 

The advertising 

As mentioned above, advertising plays a vital role in every business, especially if you are starting something new. You want to have a plan in place to help get things off the ground. While television and radio advertising is popular, they can also be expensive, so you might want to look for alternate methods. You might consider using social media, affiliate programs, or influencers. The options are endless.

 

The vision

Lastly, even though you are only just starting out, it’s important to remember your vision. What are your goals? Where do you see yourself in three years? This vision can keep you on track and remind you to stay motivated. It does make a huge difference.

By reading through the above, you can ensure that you are successfully starting your business in the best way possible. It might be tricky at first, but the more prepared you are, the better chance you have of becoming a great entrepreneur. Remember that you can do this! All it takes is a bit of hard work.

 

How to Cope Financially in the Pandemic with a Disability

Covid19 has had a profound impact on the whole world, shaking it to its core with hundreds of thousands losing their lives to date. The impact of the pandemic has caused repercussions in other areas of our daily lives, too, including mental health, job security, disability, and finance. For those who are unable to work due to disabling injuries or illnesses, you may seek legal help from professionals such as the Pennsylvania Social Security Disability Lawyer.

For this reason, many people have been left in crisis. We will look specifically here at the financial situation for those who are most vulnerable; those with a disability, who have not only been more at risk healthwise during the pandemic but also in sustaining themselves financially. To know your rights and what steps to take if you were made disabled at no fault of your own, seek further information from a disability attorney.

The uncertainty of the financial support available to disabled people, as well as the short supply of essentials in stores, has put a lot of stress on people who are more vulnerable. Then, on top of that, they are the most likely to have been forced to isolate from their normal support services that the differently abled rely on. A specialist in NDIS Townsville advises us that those with a disability shouldn’t be left unsupported and there are many agencies and government schemes or programs available to the differently abled that are really beneficial in a time like this.

For anybody who has been waiting to pursue a claim for social security during the pandemic, there has been a lot of stress for them around when this will be processed due to lockdown delays. However, they will also be extremely worried about whether or not their claim will be successful and therefore potentially cause further delays. 

This means they will have not only waited a long time to have it looked at but then they could also possibly have an unsuccessful outcome, meaning further appeals or reapplications against these decisions could result in further delays to receiving financial support. 

So, what can they do to cope financially in the pandemic? Here are a few key points: 

Talk to an attorney

Seeking information from an attorney increases the chance of your social security application having a successful outcome, as you’ll go forward with the knowledge that you require. Therefore, it is a good idea to talk to a lawyer to weigh up your options regarding finances. 

Although they cannot push through the application process to make it faster, they can keep you on track with collecting the right information and meeting deadlines, plus navigating the very complex area of benefits. Having some experienced in this area on your team can be massively beneficial. 

Ask for help from family, friends or neighbors

If need be, you should not be afraid to ask others for help if you are at risk of missing payments or going without essentials, such as food or utilities. There is help within the community available too, such as food banks, but there are often also lots of people around who are more than willing to help you get back on your feet.

Throughout lockdown, many people were actively looking for groups they could join to assist those within the community who were most at risk or classed as vulnerable. Therefore, if there was someone on their doorstep who they could help, they would be more than happy to help them out.

Know when to seek support for anxiety

Worrying about money is a well known leading cause of serious anxiety and depression – even for those who are considered to be affluent within society. 

Therefore, when finances are of concern, it is of the utmost importance to manage your mental health appropriately and seek help, where needed, so that you feel supported and find channels to get advice.

How to Generate Leads Through Online Marketing

To generate leads, you need to create valuable and persuasive content. That way, you’ll build trust and demonstrate authority, helping the user feel more comfortable with exchanging their contact information.

Whether that means picking the right keywords in your content or nailing your social media ads, better content leads to happy customers and, crucially, more conversions.

But how do you do it? Well, we’ve chosen eight of the best ways and tips for branding to attract leads through digital marketing that won’t lead your business astray, covering everything from web design improvements to social media advice:

 

1. Use Specific Keywords

Using long tail keywords (those with three or more words), rather than short and broad keywords, will help you target users who have a more specific search intent. 

Let’s say you sell guitars in Buffalo, New York. You’ll want to use the long tail keyword ‘guitar shop in Buffalo NY’ rather than the keyword ‘guitar shop’ in your content, in order to reach potential customers (AKA leads) who are further down the buyer’s funnel. That is, users who are ready to buy a guitar in Buffalo.

There is also less competition with long tail keywords because they’re so specific. This means your web pages are more likely to rank for those keywords. 

To find relevant keywords that will attract loads of leads, you can use tools like SEMrush, or the Google Chrome extension Keywords Everywhere.

 

2. Leverage PPC (Pay-per-Click)

Using PPC marketing allows you to target your web pages at specific users, based on factors like age, location, and job title. This helps you to expose your business to its ideal audience.

In other words, you can advertise to users who are likely to become leads, rather than just advertising to a broader audience and hoping for the best.

You can use Google Ads to have a link to your website appear at the top of the search results for a relevant keyword – you’ll simply pay Google Ads each time a user clicks on that link. It’s usually only a couple of dollars or so, depending on the keyword you are targeting.

PPC marketing is effective, earning businesses $2 for every $1 spent, but it can seem daunting. With that in mind, you can always hire an expert or use a PPC management company to handle all the PPC legwork for you.

 

3. Run A/B Tests on Your Web Design

How do you generate leads through online marketing? Test, test, test. You should test different keywords, PPC platforms, and website layouts to see what increases or damages your conversion rate.

Running an A/B test on your web design means trying and comparing different versions of your website to see which gains more traffic. 

For example, your web developers can test different versions of your webforms or CTA (call-to-action) buttons to see which get more leads. Remember, to test is best!

 

4. Ensure Your Site is Mobile Friendly

57% of users say they won’t recommend a business that has a poorly designed website on mobile. Fewer recommendations means fewer leads, so it’s vital that you optimize your site for mobile and turn those dissatisfied visitors into happy leads.

How does it work? It’s simple. A mobile-friendly website will reformat its content to display correctly when viewed on a mobile device, ensuring your website looks great on all screen sizes. This is called responsive web design, and it helps to create an enjoyable user experience, removing the need for unnecessary scrolling or squinting at tiny navigation bars.

It’s an easy task for any web designer, and nearly all website builders come with mobile-ready templates anyway.

 

5. Create Lead Magnets

A lead magnet is a piece of content you can offer users in exchange for their contact information. Typically downloadable content, such as PDFs, eBooks, and quizzes (anything that would benefit or entertain the user), lead magnets can turn tentative users into confirmed leads.

Companies like Leadpages provide lead magnet templates for you to use on your own website, helping you ‘turn clicks into customers’ more easily. The same company reported that 9 out of 12 of its highest-converting templates come from its webinar registration pages. 

With so many people working from home these days, there’s arguably never been a better time to start creating webinars anyway, has there?

 

6. Build an App

Developing an app means opening up another road to destination lead. It’s a road with heavy traffic, too, with 57% of all digital media usage coming from mobile apps. So, you can just build an app and expect more leads, right?

Wrong! To get users to download your app and become leads, you must offer value or an incentive. You can do this by providing services that are unique to your app, or services that your competitors haven’t offered yet.

 

7. Advertise on Social Media

As mentioned earlier, you can use PPC on social media to have your web pages appear on users’ social media feeds. The most common platforms to advertise on include Facebook, Twitter, and LinkedIn, but you can leverage paid marketing on nearly all social sites, even TikTok and Snapchat.

Attracting leads on social media is relatively cheap, too. The average CPL (cost per lead) is just $0.80 on Facebook, compared to $2.50 on Google.

You can also use social platforms to promote your lead magnets – think downloadable quizzes, PDFs, and checklists – and expose your business to the billions of active social media users around the world.

 

8. Personalize Your Content

No website visitor likes to be treated like ‘just another customer’. Getting personal can do wonders for your conversion rates, with 80% of customers more likely to purchase a product or service from a brand who provides a personalized experience.

You can use purchasing history data and the user’s IP address to recommend relevant products or services, or you can collect the information from your landing page forms so you can address users by their name in emails and promotions. A personalized experience should lead to more, well, leads.

 

Conclusion

To capture leads, you must create content that users love. You must build trust and nail your conversion rate optimization tactics.

Just think: it’s no use spending thousands on paid marketing campaigns if you’re directing users to your lousy website, because they won’t convert. So, take care of your content’s quality, and the leads should look after themselves.

About the Author

Dan Barraclough is a writer at Expert Market, a leading B2B comparison site helping businesses find the best services and solutions. He specialises in a range of tech topics like web design and digital marketing, but also has a penchant for dash cams and postage meters. 

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