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Online Casino Profitability in Canada: Expenses vs. Earnings

It is no secret that the online casino industry is booming on a global scale. The market for online casinos is experiencing significant expansion in a range of countries such as Canada, which allows operators to move in and cater to the demand. If the sheer number of virtual offerings is not enough to go by, financial analysts have estimated that the global industry is worth billions of dollars. The complexity of this business model has left many suspicious individuals wondering how the industry makes money and is so lucrative. Here are some of the main expenses and earnings that affect the profit margins of a Canadian online casino.

Expenses

What many skeptics fail to realize is that running an online casino requires operators to pay hefty fees and shoulder significant expenses. From the moment an online casino is pitched, potential operators need to pay certain fees and charges to ensure that the casino is abiding by the rules, will be able to maintain its market share, can afford to update the offering as often as possible, and is by the means to pay the skilled workers required to provide a seamless gaming experience.

Licensing

There are several reputable authority bodies in the world right now. Some of these organizations operate mainly in their jurisdiction and others, such as the Malta Gaming Authority and Curacao Licensing authorities, cater to more operators that offer their online casinos to a host of countries. The fee for these licenses is quite hefty, ranging from one thousand to almost three thousand euros. The licensing fee is not a once-off payment and has to be paid annually to the relevant Authority. There are also extra costs involved depending on the class of license that is required.

Marketing

For an online casino site to attract a lot of traffic and engage with potential new members, operators need to employ a marketing agency or permanent staff that specialize in the effective advertisement and marketing of the casino and it’s offering. The costs to employ a full-time team for this is significant which is why most online casinos employ agencies that work on specific projects at a fraction of the cost.

Maintenance

This expense is similar to the marketing one. For a site to function optimally and have features that are worth advertising, the site has to be maintained. Besides the software updates and improvements that need to be made to an online offering to ensure that it is on par with market standards, sites also offer value-added services such as 24/7 customer support via chat. This means that the site needs to be able to provide this functionality seamlessly.

Earnings

Considering the numerous expenses that running an online casino entails, it seems nearly impossible that casinos are making any profits at all. That being said, here are the ways that online operators cover their expenses and still manage to make a decent profit.

House Edge

The house edge is often referred to as the only legal way for casino management to manipulate the system. The reason for this manipulation is that the casino needs to make a profit on each game to sustain itself. There is a formula in place that calculates the percentage that the house pockets across various titles and on each bet. Operators are required to share this information with all members.

Memberships

Another key way that casinos make money is through loyalty programs and paid memberships on the site. There is a slight cost in running these kinds of facilities but the profits far outweigh the expenses. Paid Memberships boats a range of exciting features such as exclusive offers and promotions.

Conclusion 

Although there are already many online casino offerings on the market, new operators will likely continue to pop up to cater to the global demand of virtual gaming locations.

How to Promote a Brand on Social Media in the Post-Influencer Era

The era of the social media influencer may not be over, but it often seems like it’s on the way out. Increasingly, people appear to be growing blind to social media personalities who often seem to post nothing but paid content. Research suggests that the social media influencers with the largest follower counts have suffered most of all from this trend and now have poorer engagement rates than ever.

In short, if most of your brand’s social media strategy involves paying influencers to mention your company to their followers, that’s quickly going to become a money pit with little in the way of returns to show for your investments.

This article will discuss ways to promote your brand on social media that don’t involve simply paying high-status influencers to talk about your products. We’ll also avoid discussing social networks’ built-in advertising options. If you’re in an industry in which paid social media promotions are available, you already know how to do that. However, many of the entrepreneurs who want to promote their brands on social media run vape shops like V2 Cigs UK or CBD brands and aren’t allowed to amplify their social media content in that way. In this article, we’ll focus how to get the best possible results with your social media content using organic reach alone.

Post About Current Events

When there’s a newsworthy event happening that’s relevant to your brand, it can be very effective to post something about that event on social media. When an event is noteworthy enough, people take to the Internet to share their thoughts on it. They search for social media posts about that event, and when they find interesting content, they share it and comment on it. Posting about current events, therefore, gives you a decent chance of getting attention that you wouldn’t get otherwise. People who aren’t specifically searching for your brand can still be exposed to it simply because they’re searching for content about the current events that you’ve discussed in your posts.

Don’t Ignore Influencers Completely

Although this article began by bemoaning the “death” of the social media influencer, it’s actually very unlikely that influencer marketing will die completely unless the landscape of social media changes substantially. As recent events like the Fyre Festival debacle show, though, the complete lack of authenticity among the mega-influencers has become obvious to many social media users. As long as the influencers are getting paid, they don’t even bother to vet the brands they’re advertising.

With that being said, working with “micro influencers” – social media users who have smaller collections of followers and whose content is generally seen as more authentic and less ad driven – can still be worth the investment. There a great hack that involves using software to grow your instagram, read this: Instagram Automation: How to Do It Right!

Before working with an influencer, you should take some time to study that person’s content and see how followers engage with it. Does that person post worthwhile content between the paid placements? Do followers interact with the paid placements, or do they ignore them? Before working with an influencer, you need to be reasonably certain that people will not ignore the placement and that the influencer is a good fit for your brand.

Use the Platforms that Your Targets Use

Consider your target audience as it relates to the demographics of the different social networks. Facebook and Twitter, for instance, are now the old guard of social media. Their core user bases are aging. Many younger people have said that they only have Facebook accounts because it’s expected of them. Platforms like TikTok, Snapchat and Instagram are the ones that younger people are actually using and engaging with. If you want to connect with your target customer base, you need to be on the platforms that they use. If the people who use a given social media platform aren’t likely to be interested in what you’re selling, don’t focus your efforts on that platform.

Optimize the Content for the Platform

Cross posting the exact same content on every platform might be the worst thing that you can do when marketing your brand on social media. If you’re not optimizing your content for the platform and its user base, it’s going to be ignored at best. At worst, mediocre tossed-off social media content will reflect poorly on your brand.

You can use the same idea as the nucleus of a post that will appear on multiple social media platforms. Instead of constructing just one piece of content and posting it everywhere, though, optimize the content for each of the platforms on which you intend to post it. 

Full-length blog posts, for example, generally belong on your own website only. If you’re a Twitter user, you’ve probably seen how people will sometimes post longer content as images to get around Twitter’s text length limitations. That’s an interesting strategy for posting longer-form content, but if you use that strategy all of the time, people will start to ignore it because nobody uses Twitter to read essays.

Each social media platform has its own set of best practices that you’ll need to implement if you want to reach the most people possible. If you want to reach people on Instagram, you’ll need to use high-quality original photography. Content on Twitter should be short and to the point. Content on Facebook often needs a punchy headline to get attention. Refine your strategy continually as you see which of your posts receive the most engagement. You can get a Tweepi’s service to grow your Twitter account. 

Encourage Your Audience to Take Part

A large part of marketing a brand on social media effectively in 2020 is realizing that every social media user is effectively an influencer within his or her own personal sphere. Why recruit a total stranger to promote your brand, then, when you could be recruiting your own customers? Encourage your customers to share testimonials and post pictures of themselves using your products. Make sure that they use a specific hashtag when posting, so you can track and amplify the content. To give people an incentive to take part, give products away each month to random people who participate in the promotion.

How to Get No Medical Exam Life Insurance for Cancer Survivors

Understanding No Medical Exam Life Insurance and Cancer

For anyone with a troubled health history, especially those who have experienced cancer in their life, finding the right life insurance can be a challenge. This is because most traditional forms of insurance still require medical exams by a professional health practitioner. You have to consider this roadblock when you have been diagnosed with or survived cancer. And, as a result, from the beginning, it seems that affordable insurance is not easy to come by.

Nor is it easy to be approved for insurance when you have survived a cancer diagnosis and treatment. As many people know, it’s possible for insurers to screen and cancel any application based on pre-existing conditions, so approval is no small feat. This also means that insurers can cancel the application of anyone with troubled health histories, are of an advanced age, and those who neglect to complete a medical exam. You can get no exam whole life insurance made easy happens when you nearly get instant approval through an alternative process.

If you have already exhausted your other, more traditional options, you may find that life insurance without medical exams is right for you. When you consider obtaining life insurance with a health appointment, you realize that it boosts your likelihood of getting approved for a reasonable monthly cost and a healthy payout. In most cases, an insurer will not be permitted to review your health history through medical records, meaning they won’t deny your application due to the factors mentioned.

To get a more easily approved form of life insurance, this route can even lock in great rates through companies like Sproutt. Read on to see how you can get no exam life insurance through Sproutt.com so you can start protecting your family from financial setbacks after an unfortunate passing.

Know These Things Before Getting Life Insurance without Medical Exams

You may not realize all the benefits of getting approved more easily for life insurance when the medical appointment is waived. For example, instead of a medical appointment, you simply have to answer simple questions about your health and lifestyle without giving too much information to your insurer.

This often keeps people from getting disqualified in the first place. All you have to do is provide honest, direct answers to your insurer’s basic questionnaire so that they can develop a profile of you and assess risk. That’s why every life insurance policy is unique to the person. It’s the reason that we can only give general information about example policies you can get by answering these questions and completing the survey on Sproutt.com.

Your monthly rate will be estimated, and you can see what potential payout you might qualify for. With that said, review some of the policies below offered by Sproutt. Just know that approval is not guaranteed and highly depends on your answers to health questions as well as personal background.

Choose a No Medical Exam Life Insurance Policy from Sproutt.com

Here, we offer some popular options for life insurance that you can get from Sproutt, a model insurer for people who don’t want to complete an exam as part of their life insurance application process. It’s great for those who have had cancer to get the payouts they deserve. But, again, your own rates may be more competitive based on your survey results.

Still, none of the options below will require you to hold an exam with a doctor. You will likely see that these examples can fit your lifestyle, your budget, and your insurance aims. Learn about each option to see which might be a match for these elements.

Essential Option

Sproutt gives simple policies to those who want basic, essential coverage and that’s all. You might pay just $60 a month for payouts reaching $250,000. That’s an impressive rate for those who want to augment a larger, traditional policy or get coverage that is affordable but helpful.

Expanded Option

The middle road for Sproutt insurance can pay $500,000 in benefits to your family when you pay just $100 per month for the expanded coverage. You can learn more about this popular selection on Sproutt.com.

Extensive Option

Finally, the most extensive coverage can be had for around $150 every month, and its payout comes at an impressive $750,000 possibly. No exam is needed for this payout, and it remains a good choice for your beneficiaries.

Get No Medical Exam Life Insurance with Sproutt

Sproutt helps you meet life goals and make a plan for your family after you’re gone while waiving the need to get a professional medical screening. Find out which policy suits you today, and get a quote from Sproutt.com. It’s easy to see what your options are through their helpful life insurance survey, and application is just as easy.

Consumer Claims That Companies May Face In The Pandemic Era

The pandemic era is a risky phase for businesses, and the risks extend beyond operational disruptions and fall in consumer demand. The threats extend to several legal implications as well, with organizations expecting to see an uptick in the number of lawsuits against them in the coming time. It makes sense to be aware of these threats and risks so that you can steer clear of them in the first place. Also, you need a strategic plan to deal with these legal issues they do arise at any point. A lawsuit can make things only more complicated when you are dealing with an economic downturn and business disruptions already. So it is good to be prepared well in advance, rather than being taken by surprise. Here are the potential lawsuits that a business may come across in the new normal.

Negligence claims 

A business owes a duty of care towards its customers, and breaching this standard of care can lead to a negligence claim by the customer. It happens when a business owner puts the customer at risk directly or fails to act reasonably to protect them from a foreseeable risk. The risk of such claims only gets bigger amid the contagion because negligence can happen intentionally or unintentionally, and damage can occur in several forms. For example, a customer can sue your company for asserting a negligence-based claim he or she gets infected by coming in contact with an infected employee.

Premises liability claims

Apart from negligence claims, businesses are also at high risk of premises liability lawsuits right now. Essentially, premises liability statutes create a duty to ensure that your property is reasonably safe for customers, vendors, and visitors who enter your business. As a part of these duties, you need to inspect the premises for hidden dangers and warn the visitors about the hazardous conditions therein. If someone suffers a personal injury on account of breach of these duties, they can sue the business for claiming compensation. In the context of the pandemic, your business can face premises liability claims if it fails to protect visitors from exposure properly.

Misrepresentation claims

Another kind of consumer claim that is likely to become more common in the new normal is a claim for misrepresentation. Typically, businesses encounter them when they make verbal or written statements that are inaccurate, and consumers rely on them. These claims may be based on posted signs, contractual agreements, advertisements, verbal communications, and other statements that brands make in the course of running the business. In the current landscape, such claims may arise from the statements that organizations make about the precautionary measures taken to minimize the risk of exposure. Further, inaccurate statements about exposure risks from your products and operations can land you in trouble.

Since the legal risks are growing for businesses in the new normal, it is something that no organization should ignore. After all, lawsuits can lead to heavy financial burdens and may cause reputational damage as well. Awareness and a proper defense strategy put you in a better place.

How Can Understanding Analytics Help You Do Better in Business

In today’s world, analytics is one of the essential tools for any business. It is all about studying and monitoring your website and app traffic data and convert them into the right marketing and sales strategies. The eventual goal is to turn data into sales and expand the bottom line of your business. 

The analytics and data are ripe in almost every field today. Whether it is the field of sports, healthcare, education, or business, numbers offer the right solutions for everyone. Global companies rely heavily on data nowadays, so if you are yet to join the bandwagon, this piece will give you reasons to get there. 

1. Set Practical Goals

Many businesses commit the mistake of setting over-ambitious goals, which leads them to despair and failure. However, studying data and relying on analytics gives your business the right insight. It allows you to set realistic and practical goals that are achievable. After all, it is always better to rely on information-filled data than to bank on guesswork. Chasing realistic goals gives your business the stability it needs to compete with its competitors and set its sights on achieving the pinnacles of success. Using analytics enables you to study historical trends and results of past campaigns. This way, you get a clear idea of what works best and what doesn’t work well for your business. You can easily turn your focus on what works well and investigate why other products failed to make their mark and fill up the gaps. The best part is that studying your business website or app’s analytics is an evolving process, and you can always learn more about it.

2. Better Decision-Making

Gone are the days when business owners used their intuition to make critical business decisions. Now, you have access to analytics, which lets you make the right decisions about your business’s different aspects, including pricing strategies and inventory management. The reliable data can also assist you in hiring the appropriate number of employees for your enterprise. According to a study, the businesses that rely on data are thrice more likely to make better decisions. Studying and monitoring the analytics data can drastically reduce risks and threats to the growth of your business. 

3. Identify Your Audience

Incorporating analytics data allows businesses to bifurcate their audience into several little groups. These groups help them to identify their customers and build the right strategies for each of them. You can target each of these groups with the right content and deals that spark their interest. It shows up in your improved bottom line. Moreover, this activity can also help you in designing your products and services. Since you are now aware of the audience’s behavior, you should know how to target them and keep them interested. By creating the targeted content, you can build a more personalized communication system with your different audiences. Google Analytics and other such tools give you an in-depth view of the users’ minds that offer the right services and products. From your website user’s origin to where it exited the page, you can get all the relevant information that can help you in redoing your strategies. 

4. A More Personalized Approach

Using analytics data gives businesses the chance to adopt a personalized approach to different segments of their audience. They can easily streamline their email marketing content and personalize it with the needs of the target audience. Moreover, you can automate the personalized ad content to expand the reach of your business. Digital marketing experts believe that personalization very much wins the day for any business in today’s world because it results in improved customer engagement. 

5. Boost Revenues, Cut Costs

When you have access to your business operations’ crucial data, you are in a great position to reduce costs and improve revenues. According to experts, the data-centric approach helps businesses boost their revenues by 20%, reducing their prices by 30%. Analytics allows companies to identify the proper utilization and allocation of resources. This way, businesses can reduce their expenses by discontinuing the strategies that don’t work and invest more time, energy, and financial resources into paying higher dividends. Primarily, if you run an e-commerce project, analytics and data depict the real picture of different products’ performance on the portal or app. Once you know the top-performing keywords, you can work on them efficiently to drive more traffic to your e-commerce project.

Conclusion

The rules and norms to run a business change or evolve with time. If you are ready to embrace the incoming trends and technology, you are well on your way to make it big. However, if you don’t accept the change, you are bound to get lost in the sand of time. This is why it is ideal that you should make analytics an essential part of your business ideology and strategies at every stage. In simple words, analytics can be the deciding factor between success and failure for your business. 

5 Simple Tips to Speed Up Your Business Computers

Slow business computers are not only frustrating, but they can also hurt your team’s productivity. Of course, you can blame that slow performance on old age, but there are other factors that might come into play. Your computer performance can be bogged down by unnecessary files and applications, cookies, and background applications, to mention but a few. So, what can you do to speed up your business computers? Well, we have some answers and tips that can help.

Reduce background applications

At least 15% of all your computer programs start when you switch on your computer, which increases the booting time. Then, these applications continue to run in the background, and they slow down the performance of your computer. Disabling the unnecessary startup programs will increase the performance of your computer by a huge margin. So, find and disable all the unnecessary background applications.

Update your Software

Outdated software could be the reason your computer is slowing down. Worse even, it could be the loophole for malware that can infect your computer system. Remember, most developers constantly work towards improving the performance of the software. As it has been well explained in this guide, you can update your OS to the latest version as one fix if your business computers are running slow. Ensure you are using the latest computer software tools as well to avoid buggy, slow devices. Another great way to ensure that your computer works fast, is to buy a wireless touchscreen monitor, which is brought to you by leading manufacturers like “Desklab” that offers a wide range of 1080p portable touch screen monitors for business/official use, as well as avid gamers. Such portable monitors are exceptionally fast, 100% lag free and come with a 15 inches screen & brilliant 4K resolution.

Install Antivirus

Talking of matters cybersecurity, one hack to speed up your computer is ensuring that you have installed an Antivirus. The antivirus will help in preventing OS malware infection that can bog down your PC. Moreover, the antivirus will delete unnecessary files from unknown sources which will help in freeing up space and consequently increase the speed of your computer.

Tips:

  • Use a reputable AV and ensure it is always up to date
  • Do not run two antivirus software at a go; it can crash or cause performance issues in your computer.

Declutter your Computers

Over time, with continuous use of your business computers, they accumulate clutter like unnecessary documents and applications, logs, and temporary files. Computer junk takes up your disk storage, affecting performance. Thus, it would be best if you made it a habit to clear out junk from your PC. You can do it manually, but also there some nice cleaner apps that can do the job for you!

Defragment your hard disk

If you have not upgraded to a solid-state hard drive, as you save data and delete files, the data get written in some hard disk ‘sector’. It causes fragmentations in that the empty portions of the hard disk become rarer. This makes it hard for the drive to find all the programs or information you would want to access. Thus, defragment your hard drive to consolidate the information in your computer in one place. Defragging will make your drive find information faster and besides open partitions to write new information faster.

Wrap up

Speedy computers are quite essential in increasing productivity in your business. So, do not let your computer slow your team down. Keep them running smoothly and, more importantly, take care of their security to avoid attacks that might lead to breaches!

The Importance Of Bollinger Bands In FX Trading

Bollinger Bands is one of the most widely used technical analysis tools foreign exchange traders can use to better evaluate buy and sell targets. Market technician John Bollinger is credited with creating the indicator in the 1980s and the tool has certainly survived the test of time, especially as trading grew in popularity over the decades.

The Three Bollinger Band Lines

New and novice traders might be unfamiliar with the concept and how to use Bollinger Bands as part of their trading strategy. Fortunately, the concept is quite straightforward and easy to understand and can be used in the same way across all asset classes like stocks and commodities.

Essentially, Bollinger Bands is a volatility based indicator that consists of three lines on a chart, namely: 1) a middle band that represents a 20-day simple moving average (SMA), 2) an upper band calculated by adding the 20-day SMA with two standard deviations, and 3) a lower band calculated as SMA minus two standard deviations. 

The 20-day time period is the most commonly used and default metric although the band can be adjusted to adapt to a trader’s unique strategy. Bollinger Bands can automatically be added on most platforms with built-in technical analysis tools so there is no need to go through all the calculations.

Beginner’s Guide To Using Bollinger Bands

The majority of new and novice investors will use Bollinger Bands to determine potential tops and bottoms. Approximately 95% of the time, a currency will remain within the top and bottom bands as seen on a chart. So it might be wise to sell a currency when it reaches the higher band because it will likely approach overbought territory and give up some of its gains.

The same holds true on the other side of the spectrum. A technical trader waiting for a buying opportunity may find it attractive to buy a currency when it drifts towards the lower bar. Similarly, a currency that falls beyond the lower band will be considered oversold and should start to rebound higher. 

Intermediate Guide To Using Bollinger Bands

An intermediate forex trading strategy involving Bollinger Bands is known as the BB squeeze. Traders should pay attention to when the Bollinger Bands narrow or tighten and then prepare themselves for a large move in either direction.

Once traders identify a narrowing of the bands, they need to simply wait for a candlestick to break either above or below the band. This usually signals the very early stages of what is hopefully a sustainable breakout.

It is important to note that the narrowing of the bands does not offer any directional information. Placing a trade in advance of a major move is at best a 50/50 bet that goes against the use of technical analysis strategies.

Advanced Guide To Bollinger Bands

More advanced forex traders can use Bollinger Bands to identify a Double Bottom, or a W signal. This bullish pattern happens in stages as follows:

  1. A currency falls below the lower Bollinger Band.
  2. A very brief and small rebound is followed by a second move lower.
  3. The currency trades at a new lower-low but is above the lower end band.
  4. The low and lower-low resemble a “W” shape on the chart.
  5. The trader will buy the currency at this point.
  6. If the currency recovers back to the midpoint of the two extreme bands it could indicate continued momentum.

Conclusion: Not A Full Proof Strategy

No trading system is perfect, nor does it guarantee what will happen next. At its core, the bands merely offer a statistical indication to determine oversold or overbought conditions. As we know, market participants may not always react as expected.

As such, trading off Bollinger Bands should be used as a complement to a broader strategy that is constantly refined.

The Most Important Things to Think about when Taking Your Business to China

Every potential investor out there is always looking for opportunities to rapidly grow his/her business into a revered global brand. Over the last ten years, China has stood out as one of the leading investment destinations because of its awesome business environment. From good infrastructure to supportive government policies, China has all that you would want to see in a good investment destination.

Despite the lovely business environment, you will be surprised to realize that a lot of businesses still fail while others perform poorly after going to China. However, you can avoid these setbacks and catapult your business to success by planning ahead. Here are the main things that you need to think about when incorporating a company in China.

The Right Business Formation

In China, there are a number of business formations that you can use to do business. The commonest and best business formation is the wholly foreign-owned enterprise (WFOE), which means that you are allowed to own 100% of the shareholding. This implies that you have total control over the business decisions, such as who to hire, product development, and capital management.

Another business formation that you can select is a representative office (RO). As the name suggests, a RO is considered part of the parent company and is pretty fast to open. However, it comes with a lot of limitations because you cannot engage in profit-making activities. Therefore, this company is considered a great option for market research purposes.

Although joint ventures, which were created through partnerships between foreigners and local Chinese, were very common, the government is halting their operations in the country. This is part of the widespread reforms that are being implemented by the Chinese administration to make China a more attractive investment destination. Indeed, even the already existing joint ventures have been given five years to change into limited liability companies, starting from 2020.

Where to Base Your Business

To make your operations in China easy and successful, it is advisable to ensure your company is based in the right region in China. Your aim should be identifying the region that provides you with a competitive advantage over others. So, here is a breakdown of the different regions and the most suited businesses to base there:

  • Beijing-Tianjin-Hebei Region: This area is preferred for high-tech firms, electronic businesses, and finance-based companies. It is also a great option for the culture and tourism-oriented companies.
  • Shanghai-Jiangsu-Zhejiang: If your company is in electronics information products manufacturing, bio-manufacturing, or financial services, this is one of the best areas to consider.
  • Chengdu-Chongqing: Chengdu is the third biggest luxury market in China, while Chongqing is an international shipping hub. Therefore, if your company in China is in the electronics, high-end equipment, or luxury retails, this will be a great place to base your enterprise.

The Target Market

In addition to business formation and location, it is also imperative for you to understand the targeted market. So, will you be targeting the local Chinese or international market? Once you decide the target market, try to understand what the audience wants and deliver it in the best form. Also, think of the right methods of building a strong brand that your targeted clients can identify with.

Are these things too many and complex? Well, we must say that growing your business in China is not an easy task, but you should be determined to do everything possible to become successful. Indeed, you can simplify the process by working with agencies. Since they have been in the Chinese market for some time and are run by experts, you can count on them to make your business expansion into China easy.

Chief Revenue Officer: What They Do and Why You Should Hire One

Corporate companies have developed a position with the help of their senior chiefs to take charge of a company’s partner relation strategies, sales, and business growth as a way of expanding revenues for such companies. In times like this, especially with the rapid growth manifesting in most digital-services companies, we find such roles very essential for an organization’s expansion and sales-driving. 

You might wonder what a Chief Revenue Officer, or a CRO, does to direct such responsibilities, or better yet, why it is important to hire one.

First of all, the Chief Revenue Officer can also be referred to as any of the following titles:

  • Chief Development Officer 
  • Chief Sales and Marketing Officer
  • Chief Sales Officer

Now let’s take a look at what a CRO is required to carry out to meet the desired expectation for the company hiring this position, and how this role contributes to leading a company’s growth.

Leading Customer Relation Management (CRM) and Sales

Starting with CRM, a good CRO should be able to build a strong relationship with customers, especially in such recent times when customers are more informed and more present on social media platforms. 

Marketing plays a very important role in this process; however, buyers are more engaged with the internet now than ever. Meaning the price of a certain product or service plays the most important role. Customers know where to find the best prices when it comes to digital services, and aligning a company’s marketing strategy to meet the customers’ needs is one thing a CRO should master. 

To win the greatest market share, a company should drive its revenues based on consumer experience. The role of a successful CRO, in this case, would be to leverage the organization’s revenues, approaching it through aligning the company’s marketing strategies with its CRM and sales to come up with the most suited pricing plans for its customers. 

Maintaining C-Suite Relationships

Your CRO should have enough knowledge to build the right partnerships with potential clients’ C-level executives. This also works for the benefit of growing a company’s revenues and linking it with the other right fortune companies. So what does a CRO do to add to that? Your hired CRO should not only drive the market of the company but is also required to bring together the marketing team along with business leaders and product development teams. Their role is to lead the company to gear up with C-Suite relationships to target the right clients. 

Analyzing Data

Just like CRM software, a chief revenue officer handles analyzing customers’ data, tracking purchase history based on their profiles, studying their search sequence, and channeling all of that through marketing plans of action. It all relies on the same three key elements: sales, marketing, and customer relations management.

To boost corporate revenues, a company needs to study its sales outcomes after a sales pattern to come up with the best ideas for their marketing program. Here comes the role of a CRO who converts digital data based on the customers’ experience with the company’s business services, to marketing strategies that work for the company’s interest.

A CRO must know its company’s product well and, most importantly, know how it works. This means knowing the technology of their product and identifying with its properties to convert this data to marketing tactics. 

This also helps them communicate with buyers and answer customers’ questions about the service. The CRO should also be aware of customers’ technology patterns through their data. Artificial intelligence is a leader in expanding corporate sales. That’s why a CRO should introduce such implementations to the company’s sales team as an extra feature to collect more data.

Building Team Relationships

Aside from connecting sales teams relations with marketing teams and customer relations management, a CRO should excel in recruiting the first-rate candidates and add them to the working team. They should also use this to create better team relations. A good CRO works as a team-builder and needs to drive better partner relations between teams and C-level executives. Another way to achieve that is to provide quality training approaches to workers in sales teams and account management.

Why Hire a Chief Revenue Officer?

Without the role of a CRO, you are putting your company in a position where your business can become slow-moving. Revenue is the driving force of any organization, so hiring a person that is responsible for reinforcing it is essential for business growth. You will need to hire a chief revenue officer if you:

  • Need an executive who handles more than one task essential for improving company sales.
  • Need a business connection to potential target clients. Such a requirement is basic in all business plans.
  • Feel like something is missing even while achieving big sales, your company might still require someone that can link all working teams together to enhance the business working experience through partner relationships.
  • Need someone that can analyze data on a bigger scale to reach customer satisfaction and drive marketing. 
  • Need someone to monitor the company’s growth and develop strategies that take the business ahead of the curve. 
  • Want to achieve all three key elements to business success, marketing, sales, and customer relation management.
  • Have a business process that needs optimization, a big part of a CRO’s job is to analyze revenue-earning processes and to find the right way to improve it.

As explained, a CRO’s role is more than just driving sales and marketing. In fact, it is one of the most dominant roles in business growth and can guarantee that a business expands. The job requirements may change based on each company’s specific needs, but the job is always going to require the same passion for business development and growth no matter how many other tasks a CRO will handle at their organization. Hiring a CRO is crucial for enlarging revenues and is definitely a legit role that many companies are looking for during these days with the economy changing at this speed and requiring more complicated options for corporate fortune.

Exporting Western Rule of Law through the EU

By Boris N. Liedtke

It is undeniable that Western culture based on “rule of law” has established itself as the dominant system throughout the world.

The geopolitical foundation for this incredible journey can be traced back to a historic event of almost one thousand years ago in a small commune in Northern Italy called Canossa, where the powers of Emperor Henry IV, the equivalent of today’s US President, were checked and balanced by those of the Church. Each time the story of the Emperor in penance, bare-footed in hair-shirt clothing, desperately waiting for the Pope’s absolution was retold, it reinforced the fact that under Western governance there was a power larger than the earthly might of even the Emperor.

Humanism as a Philosophy and the Revolutions that logically followed during the Enlightenment simply swept away the Church as the primary force restraining the most powerful in society. Instead, Western civilisation adopted the impartial institution of Law as the ultimate Ruler. This concept not only gave rise to human rights, the right of freedom of expression, and democracy, but also allowed contractual certainty and stability for fair trade and ownership of private property, the basis for the West’s incredible economic blossoming. It is the foundation of our free capital market economy and hence our global wealth.

Without it, people would not be willing to purchase their homes or save for retirement; nor would businesses negotiate and enter mutual agreements to transfer funds, goods and services in different jurisdictions often thousands of miles away. Without it, trillions of dollars in financial transactions would not satisfy our need for a working capital system. Even totalitarian regimes feel a need to at least pretend to be operating under a fig leaf of a system that recognises the rule of law.

This concept not only gave rise to human rights, the right of freedom of expression, and democracy, but also allowed contractual certainty and stability for fair trade and ownership of private property, the basis for the West’s incredible economic blossoming.

There should be no doubt that the concept is entirely unnatural to humanity; hence the importance to defend it vigorously. Of course, it must be confessed that the West has not always lived up to its admirable pedigree in exporting this concept through slave trades in Africa, on the back of the Polo-playing British Raj in India, or indeed with gunboats in Kowloon or Edo Bay. Yet overall, the concept of the rule of law has characterised both the West and its phenomenal rise.

With the escalation of the Cold War, the requirement to insist on rule of law among Western allies disappeared entirely. This compromise included the Eisenhower administration propping up a vile dictatorial Francoist Spain and found its zenith under President Johnson’s support for authoritarian South Vietnam.

With modern technology allowing information flow to increasingly permeate the Iron Curtain, it became obvious how politically impactful the rule of law had been in establishing prosperity and wealth.

No better example exists than the diverging living standards between East and West Germany. One had risen from the ashes of destruction after WWII and gone through an economic wonder, transforming itself into a leading industrial nation. At the same time, the other was languishing under a totalitarian Communist regime, whose everyday consumer reality consisted of empty shelves, long lines, poor quality merchandise and monochromatic drabness.

When at the end of the Cold War, the suppressed people of Eastern Europe risked their lives to dismantle totalitarianism, the West had a unique opportunity to carry its winning message to the rest of the world. The hopes and dreams of intellectuals around the globe even carried them as far as to proclaim the end of history as a dialectic confrontation between political systems. The free market, and democracy under the rule of law had won! All that was needed was to open the gates, allow access to information and free trade. A world based on this concept would follow naturally.

Alas, the newly elected president, former Governor of Arkansas, William Jefferson Clinton, failed, or rather did not even see the need to exploit this unique opportunity. There would be no equivalent to a Truman Doctrine, no Marshal Plan, no access to free markets, nor punishment for totalitarian and apartheid regimes. Unlike after WWII, America shied away from creatively transforming the world to the benefit of humanity; in its inaction, the USA had failed to bring about the end of history.

However, the challenges created by globalisation and faced by humanity in the twenty-first century can no longer be tackled primarily through the use of our long-standing nation-state model. The modern horsemen of the Apocalypse – Nuclear Proliferation, Climate Change, and Global Trade Collapse – make no halt at national borders.

What hope is there, if the USA, as the most powerful nation in the history of humanity, has not only repeatedly failed to tackle any of these global challenges but instead is presently pursuing policies that aggravate these dangers. Under the Trump Administration, Climate Change is denied; agreements with totalitarian regimes to limit the risks of nuclear proliferation are replaced by photo ops with nuclear renegades; and global foreign trade is used as an arbitrary weapon against friend and foe alike.

In Albert Einstein’s words, the definition of insanity is doing the same thing over and over again, while expecting differing results. Unfortunately, humanity does not have the luxury to keep trying to solve its current issues with insanity. No matter how powerful or how well-wishing, a single nation- state is incapable of solving these global issues alone or through the creation of multi-national institutions based on nation-state representation. The League of Nations one hundred years ago, the United Nations over half a century ago and most recently the Paris Agreement on Climate Change all ended up being taken hostage to the self-interest of individual nations. To keep trying this tired approach over and over again will lead to the same result. Hope that this tactic will somehow lead to salvation is but a sign of insanity.

It is not surprising that a more promising approach to these challenges developed in Europe, the war-ravaged cradle of the rule of law, and not in Ronald Reagan’s shining city upon a hill. While the USA had the luxury of dominating the world, Europe after WWII lay in ruins. Its nations were even incapable of assuring the safety of its own people from the threat posed by Communism. Instead they had to rely upon the unwavering dedication of the Americans under NATO and other generous commitments. The continent was a fragmented heap with asylum seekers numbering in the tens of millions.

It will forever amount to merely speculation to try to simplify the beginning of the European Union into a single cause: Perhaps it was the necessity to deal with the wave of asylum seekers that flooded from Soviet- occupied countries to the West; perhaps it was the unnecessary and vexatious border bureaucracy of inter-country trade in coal and steel between BeNeLux, Germany, and France; perhaps it was the fear of Soviet tanks breaking through the Iron Curtain. There is no single answer as to why nations in Western Europe decided to expand the power of international institutions, thus slowly reducing their own sovereign decision-making capabilities.

The genius of the founding fathers of the European Union like Konrad Adenauer, Jean Monnet, Robert Schuman, Joseph Bech and Winston Churchill in bringing together their countries is a legacy for which peace-loving Europeans should be eternally thankful. Systematically they put in place institutions that allowed deeper economic, financial, and political integration and crucially avoided military confrontation that had ravaged their continent so frequently. Yet their biographical similarities as politically centre-right, upper middle class professionals from wealthy families meant that none of them even contemplated the necessity to create popular institutions to communicate their extraordinary project to the broader working class of Europe.

The rare but crucial initiatives of cultural integration for Europe through events such as the Champions’ League football, the Eurovision pop music contest or easy European travel for youngsters via InterRail remained outside the institutions of the EU. The sheer growth of participants as well as the ease with which these social events have incorporated cultures from Communist and Capitalist Europe and more recently from outside the continent give proof of the missed opportunity by the founding fathers to incorporate these cultural aspects into their initiative.

However instead of going from strength to strength, present leaders of the EU, like the French President Macron, warn that their country and the European system are facing existential threads from within and without.

The threat from within is a direct result of the failure of the political institutions of the EU to connect with its people. Mainstream and even strong pro-European domestic politicians have for decades decided to sell the achievements of the European integration as their own, while using the EU as a scapegoat for any negative development.

The EU needs to convince its population of its vitality by focusing more on cultural and social activities as well as providing a broader and more aggressive long term vision for a new world order.

As deepening of trade relationships under a common market drove economic growth, political leaders claimed authorship of this prosperity as a result of their own brilliant domestic policies. However, when the voting population raised concerns about increased immigration, the political national elite willingly pointed the finger towards Brussels as the ultimate culprit. The constant mocking of the EU in domestic politics has hallowed out the belief and trust of the common people towards integration like water dripping endlessly on a stone. As a result, the EU is finding it harder and harder to continue the logical path of its once daring policies for a broader and deeper Union. It remains militarily weak, politically divided with an economy facing sclerotic decay.

The threat from within the European Union needs to be tackled quickly if its institutions are to survive. However, it will not be sufficient to just avoid the mistakes of the past by creating initiatives that will expand integration away from just a financial, economic and political project. The EU needs to convince its population of its vitality by focusing more on cultural and social activities as well as providing a broader and more aggressive long term vision for a new world order. This takes us to the rising threat from outside the EU and the three strategies available to tackle this.       

Western Europe finds itself frequently at odds with its once closest ally in terms of trade and more importantly defence strategy. With a USA focused on “America First” the prevailing geopolitical structures such as NATO are coming to an end. The initial reaction to this new reality is a – ignore and retreat strategy. It is tantamount to hiding behind the walls of Western Europe and hoping that somehow the threats will magically go away or that an America under a new president will come to its rescue. This is the position taken de facto by most of the EU including its economic powerhouse – Germany. With a defence budget in 2018 of less than USD50bn, a meagre 1.2% of GDP and under 10% of what the USA is spending, the once feared German military has become the butt of a joke. Only a quarter of its tanks are operational, only one in 5 submarines work, the assault guns issued to its infantry do not shoot straight and the list goes on and on. This on-going strategy of retreat without an investment in defence is a recipe for disaster.

The second alternative to these geopolitical threats is the approach taken by President Macron. He rightly characterizes Europe as a continent standing unaware of the danger of its own demise. His response is to build a solid and independent defence by appealing to his fellow European leaders to deepen European integration. Instead of ignore and retreat, he wants to build and defend. However, all his enthusiasm for a European defence force is running counter to the willingness of other member states to deepen the continent’s integration at a time when the population has still not bought into the necessity of fighting for Europe. Rising Eurosceptic parties which appeal to a deep nationalistic feeling of purpose and belonging all over the continent run counter to this vision of a deeper integrated Union without a global purpose.

There is a third and more aggressive alternative for Europe. The EU has something unique to offer to the world that will create economic growth, freedom of expression and reduce social inequality – a path to the Rule of Law. As the US is slowly retreating into its shell, it leaves behind a geopolitical and power vacuum that is being filled by established and emerging powers such as a lethargic Europe, a dictatorial China, an aggressive Russia, a corrupt India and an amalgamation of pseudo-failed states in the Middle East.

For any student of history this amounts to a recipe for disaster. A global world with great powers expanding their influence while others attempt to defend their status will inevitably lead to conflict. In the past the fallout of such a fragile world order was local wars. In a modern world with nuclear weapons, a looming climate change catastrophe and the necessity for global trade, the risk of miscalculation becomes a threat to the whole of humanity. It simply is not enough to defend the EU behind an ever-increasing wall. Instead Europe must dare to export its Weltanschaung.

It has the means and experience to do so but needs the necessary willpower. Following the end of the Cold War, the EU opened its institutions to Eastern Europe and gave countries a pathway to join. Ironically, it was the EU which brought democracy and rule of law to more countries than its big American brother.

The word “Europe” in European Union is but an unnecessary geographical limitation.

No doubt some ex-Communist countries such as the Baltic States, Czech Republic or Slovenia embraced rule of law easier than other countries. However, in historical terms, the progress is remarkable by anybody’s standards. There is absolutely nothing that holds back the EU from offering a similar path to countries outside Europe. Nothing, that is, apart from a lack of ambition and narrow-mindedness.

The word “Europe” in European Union is but an unnecessary geographical limitation. While Brussels might be prone to regret the departure of Britain, it should instead seize the opportunity to offer full membership to other Anglo-Saxon nations that share a similar culture, history and focus on rule of law. Canada and Australia would bring valuable additions to the market in form of natural resources and global outlook.

By gaining a foothold on two new continents, the cradle of Western culture will be in a position to absorb other non-European nations that have proven to embrace similar cultural concepts. Singapore and Japan could be offered a path to full membership. At this stage the economic power of a common market with close to 1 billion consumers in mainly developed countries will be so attractive that other nations will see the need to follow its regulations and eventually join by increasingly subjecting their own sovereignty to international institutions, just like the great powers in Western Europe did after WWII.

Instead of naval-gazing after the departure of Britain and the rise of populist anti-European parties, Brussels could proudly export its values through expanding the EU to a Global Union, thus channelling misplaced nationalistic feelings into a global mission for saving the world. By doing so, we might see an emerging world that is no longer based on nation states, but instead on far more effective institutions with the means to tackle the global challenges of our time.

Rather than floundering in decline, the EU could become the 21st century beacon of hope, the new city on the shining hill. Expansion through integration beyond the shores of Europe might allow humanity to face the three present riders of the Apocalypse by meaningfully discussing, coordinating and implementing responses to existential threats and perhaps bring about the best answers for the survival of humanity in the next century. It could be Europe’s last chance to export its most important product – the philosophy of Rule of Law.

About the Author

borisliedtke

Dr Boris N. Liedtke is the Distinguished Executive Fellow at INSEAD Emerging Markets Institute and has over twenty years experience in the financial sector. He was the CEO of the largest bank by assets in Luxembourg and board member for Operations at the largest German fund manager. He is author of numerous articles on finance and trade as well as having received his PhD from the London School of Economics for the publication of Embracing a Dictatorship by MacMillan.

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