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List of The Top 5 Brokers In 2021

Brokers In 2021

Foreign exchange or FX is an exciting and fast-paced marketplace. Here money is made and lost in the blink of an eye. If you plan on getting involved in this world of trading and investing you will want to work with one of the top Forex brokers. You may be asking why. This is because the best of Forex brokers will offer you a combination of competitive pricing, hi-tech trading tools, a safe trading environment, and a fast and reliable trade order execution.

Now, it is not an easy task for an average trader to figure out which one is the best Forex broker to work with especially with so many options available in the market which can be quite overwhelming. Therefore, here is a quick glance at the top 5 best Forex brokers in the year 2020.

1. XTB online trading

XTB online trading is an award-winning CFD platform that supports Forex, commodities, stock CFDs, ETF CFDs, indices, and cryptocurrencies. It was formed in 2002 as Poland’s first leveraged foreign exchange brokerage house. XTB online trading is ideal for traders that wish to reduce their cost whether it is the inherent cost of placing a trade or not having to be weighed down with extra costs such as wire fees. This broker offers maximum leverage of 500:1 for non-UK accounts and for UK accounts it goes up to 30:1 leverage. Unfortunately, this firm does not accept US traders. XTB online trading supports 48 currency pairs with low-cost spreads for Forex.

  • Account minimum: $0
  • Fees: Spread costs, inactivity fees, commissions, overnight financing costs

2. Pepperstone

Pepperstone started out in 2010 and has grown to become a top tier player in the online brokerage landscape. It is an Australian-based brokerage firm that is building a highly competitive and full-featured trading portal designed to focus on Forex, indices, shares, commodities, cryptocurrencies, and metals. This broker is here to offer you uncomplicated access to the market which allows clients to pay attention to complicated tasks of trying to successfully trade the markets. Pepperstone is perfect for traders that desire a manageable range of low-cost offerings, efficient customer support, and several choices of user interfaces and account types. Also, it does not accept US clients.

  • Account minimum: 200 units of the base currency
  • Fees: spread costs, overnight financing costs

3. London Capital Group (LCG)

London Capital Group or LCG is a UK based Forex broker that came into existence in 1996 and has maintained its place in the highly competitive online brokerage space. The firm’s latest rebranding efforts took place in 2006 with the launch of LCG Trader. This coupled with a functional mobile app and the ubiquitous MT4 platform gives the whole idea of what London Capital Group has to offer online to its clients.

  • Account minimum: $0 (Standard), $10,000 (ECN)
  • Fees: Spread costs, overnight financing costs

4. CMC Markets

CMC Markets is a well-established, publicly traded, and highly regarded UK-based Forex broker that was founded in the year 1989. This broker is very adaptive to the ever-changing online brokerage landscape and the company has been listed on the London stock exchange under the ticker symbol CMCX. CMC Markets is designed for all types of traders starting from beginner retail traders looking to test the waters of online trading areas of Forex, CFDs and spread betting to the seasoned traders seeking exposure to a broad spectrum of products.

  • Account minimum: $0
  • Fees: Spread costs, overnight financing costs, inactivity fees, additional charge for guaranteed stops, commissions.

5. IG

IG came into existence in 1974 as the world’s first spread betting firm and is a part of IG Group Holdings Plc. This brokerage is one of the few ones that does accept US traders since early 2019 when the company re-enters the US market. IG is ideal for any trader who wishes to trade CFDs. What makes this broker ideal to compete in the online Forex broker market are its low spread costs, actionable research, functional user interfaces, and accent on customer service and education.

  • Account minimum: $250
  • Fees: Spread costs, overnight financing costs, inactivity fees.

The above-mentioned are the top 5 best Forex brokers from the year 2020 that you can explore and opt to work with irrespective of whether you are a novice trader or a seasoned trader. Remember you should always do your personal research before choosing any Forex broker.

The Biggest Challenges Facing Digital Businesses In 2021

digital

It would be a colossal understatement to describe the last twelve months as challenging for businesses. No matter their size, no matter what sector they operated in, 2020 and the first few months of 2021 have pushed businesses to breaking point, and beyond for the unlucky ones. During that time, we have all had to learn how to adapt to a range of different tricky situations, from making sure that we had all the technology we needed to work from home to figure out how on earth we were going to home-school our kids. But if it felt like the last twelve months have been the equivalent of white water rafting when you were expecting a gentle fishing trip, then you need to prepare yourself for more of the unexpected still to come in 2021.

We may be starting to get a clearer idea of just how intense the impact of the Coronavirus pandemic was on both the global and national business landscape, but the fact of the matter is that many of the challenges we’ve been facing since March 2020 are not going anywhere any time soon. What’s more, it will be some time still before we can expect things to truly get back to normal, or something approaching normal, and you know that means more unforeseen challenges in the month ahead.

However, just because we don’t know exactly what’s coming our way, doesn’t mean that we can’t have a good strategy in place for how to handle it. With the springtime currently in full swing and a little much-needed optimism in our hearts, this is a great time to step back and take a deep breath, to recognize you and your team’s achievement in getting to this point, and to figure out how you can continue to steer your business through these choppy waters into calmer ones ahead.

The Unexpected Will Happen

Over the course of the pandemic, all of us at one point or another made the decision that it was probably safe to make some concrete plans, and all of us had to face the realization that pandemics don’t really allow for concrete plans. It’s been a humbling year in the sense that every business has had to accept that some things, whether it was specific business goals, expanding the workforce, or bringing everyone together to celebrate a milestone anniversary, would have to be cancelled or postponed. If you want to keep things running as smoothly as possible in the months to come, keep that hard-learned lesson at the front of your mind as you plan ahead.

Your Team Will Continue To Need More Support Than Ever

One of the very few positives to come out of the pandemic was a hugely increased awareness and sensitivity when it came to issues of mental health. We all found ourselves in tough spots over the course of the last year as it became truly impossible to separate our personal and professional lives, and everyone needed someone to talk to or time off to deal with issues of stress, support, or indeed grief.

Over the course of the last twelve months, we have seen businesses and managers everywhere step up and provide much-needed support for their employees or colleagues, and this is something that you cannot afford to stop simply because the vaccination program is moving at speed. The statistics on how the pandemic has affected mental health around the globe are truly shocking, and we are all going to need to be vigilant and understanding to ensure that the people we work with stay happy and healthy.

The Marketplace Is Only Getting More Crowded And More Competitive

When hard times hit everyone, things get a lot tougher out there in the marketplace. Because the impact of the pandemic was felt by businesses across the world, everyone is working twice as hard to make sure that they can stay afloat and endure as little disruption as possible. What that means is that getting the word out there about your business is getting even harder. You may not have endless resources to throw at your marketing, and you may not have all the time in the world to trust that good word of mouth and a recent SEO audit will bring in the numbers that you need for your company to survive.

What that means is that you are going to have to get a lot smarter about your digital marketing. You are going to need a strategy that is carefully considered, well thought out, and targeted with pinpoint accuracy. If you have heard the phrase “programmatic advertising” but you’re not sure exactly what it means, now is the time to learn.

The short answer is that programmatic marketing combines cutting-edge ad technology with human expertise in creating the best strategy. A top-of-the-line agency like War Room uses its proprietary technology to access premium ad publishers and their team of specialists to execute and optimize customized, cross-channel campaigns for their clients. This means that you will know that your brand is getting out there to your target audience, and you can learn more about how it can work for you at warroominc.com.

Security Is Only Going To Become More Of An Issue

It was inevitable given how much more time we were all spending online that cybercrime statistics would spike, but the statistics are pretty unsettling. Digital businesses simply cannot afford to coast on old habits, and new businesses with limited experience may be particularly vulnerable to attack. Now, the good news is that software companies are always improving their security, but businesses will need to be proactive when it comes to making sure that their information and their finances are secure.

Over the last twelve months, it feels like we all know at least one person who has fallen victim to a scam, a malware attack, or something similar, and these crimes will not go away just because we are all feeling more optimistic about the upcoming year. You should also remember that security will be of paramount concern to any potential customers or clients, so you will need to make sure that you can demonstrate that you have everything you need to provide them with peace of mind.

Customers And Clients Are Going To Need Reassurance

This brings us to our final point. As we mentioned, the last twelve months have been brutal for everyone, not just businesses that have been able to offer reassurance and great customer service will have enjoyed a better rate of retention and satisfaction than those who did not. As you move forward into the new year, remember to leverage your message to any potential customer or visitor to your website, to show that you are there to help them and that you understand their concerns.

One of the other consequences of our massively increased online time besides the rise in cybercrime is that we have all become a lot less patient with bad customer service, and a lot more appreciative of any businesses that go the extra mile to show how valuable we are. Be the business that people want to come back to.

Helpful Tips To Keep Employees Happy

employee

One of the most important keys to a successful company are the employees. They create your products, market your services, deal with the customers and are responsible for just about every aspect of making sure everything is running smoothly. 

However, in order for employees to perform at their best, they should be happy and engaged. If you have tired, angry, or frustrated employees, their productivity and morale will surely take a hit, which ultimately affects the success of the business and your bottom line. Thankfully, there are some things you can do as a company that can give your employees’ mood and morale a boost.

Here are some great tips to help keep your employees happy at work.

Utilize Appropriate Tools and Software

Apps

One of the best ways to keep your team happy is to provide them with the best and most modern tools to do their job. If your team is stuck using tools that are many years old, it could be impacting how long it takes them to get work done, and could even affect how much work they have to do.

If you don’t provide them with tools that make their job more efficient, they may look to work with other companies that will. This doesn’t mean you need to upgrade to new tools every year, but if you are still using prehistoric tech or software just to save money, just know you are likely hurting employee morale.

In addition to providing tools that help employees work more efficiently, there are other tools you can use on the back end to keep employees happy. For example, if your business uses payroll software such as CheckMark Payroll, your team will always be paid accurately and on time. Using this kind of tool can help show your team you are modern and committed to running a forward-thinking operation.

Make a Healthy Work-Life Balance a Priority

Employees today value a work-life balance more than almost anything else. When choosing a job, nearly 75% of American workers say that work-life balance is very important in their decision about where to work. As a result, if you want a happy team, be sure to give them this balance.

There are several ways your company can help make work-life balance a priority. You can offer flexible or remote working, encourage breaks, focus on productivity more than hours worked, provide more time off and ensure workloads are satisfactory.

While you don’t need to implement all of these strategies, your workers will certainly be happier knowing you are making an effort to make their lives a little bit easier.

Offer Encouragement and Recognize Their Efforts

While a paycheck is great, most employees want a little more. They want to feel valued and know that they are an important and crucial member of the team. As a result, be sure to encourage your employees regularly and build them up to make them feel good.

Also, when an employee does a good job, don’t forget to let them know. Many employees are self-conscious or worried about the work they do, and by having their efforts recognized publicly, you can help reassure them that they are doing a good job. This can also be done privately in an email or in-person conversation, which will be more meaningful.

Finally, be sure to keep employees in the know and ask for their feedback when making decisions. They will feel valued to be a part of the big picture, and will appreciate being aware of the direction of the company and the moves being made in terms of growth.

Happy Employees Are Productive Employees

If you want your employees to be productive and loyal, it is a good idea to keep them happy. By using the right tools, providing a solid work-life balance, and recognizing good work, you can help ensure your team is happy and engaged with the company.

CAPEX.com Review – Trading Experience with a Multi-asset Brokerage

trading

CAPEX.com Background

CAPEX.com is a worldwide brand aiming to change the way retail traders invest in the financial markets, using over 2,100 CFD instruments across many different asset classes. Dedicated to offering a tailored trading experience, the brand was established in 2016 and since then has been witnessing rapid growth in customers. Today it provides personalised services to traders across various countries.

Currently the Official Trading Partner of Juventus FC, the CAPEX.com brand is one of the most solid in the industry, since its regulatory background inspires trust and reliability. On top of being authorized and regulated by the Cyprus Securities and Exchange Commission, this is a trading brand registered with most European regulators.

CAPEX.com Juventus Official Trading Partner

Even though CAPEX.com does not open accounts to residents of certain jurisdictions, including Japan, Canada, Belgium and the USA, traders in various countries can join and take advantage of the competitive trading conditions available. Given there are plenty of personalized trading tools and software, the big question for today is whether CAPEX.com manages to offer an optimal trading experience, as well as multi-asset capabilities.

CAPEX.com CFD Instruments

The diversity of the CAPEX.com trading instruments stands out at first glance. This is important to highlight, considering there is increased volatility across a wide range of asset classes. Trading with this broker means access to over 2,100 CFDs based on forex, indices, bonds, ETFs, commodities, shares, blends, and cryptocurrencies.

With flexible trading costs, 0% trading commissions, and variable margin requirements for each asset class, CAPEX.com wants to provide enough options, so each customer can build a favorites list and trade on the desired assets.

CAPEX.com 0 commission trading

All assets listed show that this is a broker where traders with different profiles and objectives can find the right tools via a single trading account.

CAPEX.com Software and Trading Experience

According to CAPEX.com, trading platforms are “the perfect fuel to power up your trading”, and special attention has been given to this sphere. CAPEX WebTrader is a solution designed by the broker to streamline trading.

Accessible from desktop and mobile, it puts advanced tools at your fingertips. On top of advanced charting, risk management tools, and an intuitive interface, CAPEX WebTrader integrates multiple third-party features, bringing together the knowledge, skill, and market expertise of various experts in the financial world.

As MetaQuotes continues to be a leading provider of trading software, CAPEX.com also offers the option to choose the MetaTrader 5. This platform does not need any introduction since it has been in the industry for several years and millions of CFD traders worldwide continue to use it. However, users need to keep in mind that if they choose this solution with CAPEX, they won’t have access to all trading instruments or integrated third-party tools. Both platforms, though, offer an optimized trading experience for beginner and advanced traders.

Main Trading Benefits with CAPEX.com

  • CFD assets – a diversified asset list is critical nowadays. Trading CFDs with com unlocks a full range of options and gives traders the freedom to choose what they want.
  • Integrated 3rd party tools – Insiders’ Hot Stocks, Daily Analyst Ratings, Bloggers Opinions, Hedge Funds Activity, News Sentiment, and the popular Trading Central are all integrated into the CAPEX.com WebTrader. In doing so, the broker offers access to relevant insights for a broad range of assets.

CAPEX.com integrated tools

  • Educational resources – learning how to trade with CAPEX can be done by using the variety of resources available on the website after registering for an account. It’s important to note there’s educational content for all types of traders, even those who have recently started trading.
  • Multiple account types – Essential, Original, and Signature accounts come associated with various trading features and benefits. Funding an account can be done using some of the most trusted payment systems, including credit/debit cards, wire transfers, Neteller, and Skrill.
  • Regulated and awarded trading brand – on top of being a well-regulated trading brand, CAPEX.com also possesses multiple awards granted at different financial events.

Pros and Cons

  • Over 2,100 CFDs to choose from
  • WebTrader and MetaTrader 5 as the top trading platforms
  • Integrated 3rd party trading tools available
  • com does not accept customers from several jurisdictions
  • Not all customers get access to Trading Central
  • MT5 does not integrate all 2,100 CFDs

CAPEX.com Conclusion

Constantly innovating and looking for new ways to provide customers with a trading edge, CAPEX.com is a multi-asset brokerage house that should be at the top of traders’ list. Only a few other places offer such competitive trading conditions, which is why the broker has already managed to receive multiple awards. On top of that, the efforts made to promote the brand internationally prove this is a company with a desire to keep growing as financial markets become more accessible for retail customers.

Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 79.69% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Six Business Lessons We Can Learn from the Online Casino Industry

Since the early days of online consumerism, web-based casinos have been at the forefront of success; continually evolving and adapting to ensure they thrive. The online casino industry has been and continues to be one of the savviest and progressive business sectors on the planet. Here are six business lessons we can learn from it.

Customer Loyalty Is Key

If there’s one area where the online casino industry stands out, it’s customer loyalty. While online casinos still use marketing strategies to attract new players, most online casinos pour the majority of their energies into retaining those customers. They do that by making them feel special by providing things like regular bonuses and discounts. The way your business goes about retaining customer loyalty is up to you, but the more you provide your customers with rewards and first-rate service, the more you’ll be able to gain customer trust and loyalty.

Greater Choice Creates More Customers

While it’s important to focus on developing high-quality core products, a successful business should always be working on ways of expanding the choices customers have. That could include diversifying a product range or offering new and convenient services like click-and-collect. Online casinos like Kazoom are continually updating their game offerings, with lots of new slot and table games being introduced regularly, while ensuring classic casino games like blackjack and roulette are still available. Whatever industry you are in, you can take a leaf out of an online casino’s book. If you don’t create new choices for your customers regularly, you could soon lose out to your competitors.

Experimentation Leads to Innovation

 If your business does not continually offer new choices, it could sink fast. But you also need to provide new customer options in the right way, so don’t be afraid to experiment. As online casinos know, experimentation is not about simply trying new things out that carry a lot of risks. It’s about predicting trends and creating new ones. The online casino industry actively embraces new technologies to merge with their services and products. For example, online casinos now offer live casino games with real dealers, augmented reality games, and virtual reality games. When you use experimentation to create innovation and stay ahead of emerging trends, your business has the potential to prosper greatly.

Social Media Marketing Is Key for Building Brand Awareness

Social media marketing is essential for any kind of business, and the online casino industry most certainly knows how to utilize it for full-advantage. You can follow suit by firstly creating social media accounts on platforms that attract your target audience. Then, market through posting content and social media ads. If you approach social media marketing in the right way, you can build your brand awareness and potentially attract a mass audience.

Pay Per Click Ads Are Great for Attracting New Customers

A specific marketing strategy that works well for the online casino industry is using Pay Per Click ads. While other marketing techniques are best for retaining customers, when it comes to attracting new potential customers, PPC ads can be an excellent method. Online casinos have been using the marketing method for decades to create brand awareness and attract new players. The great thing about PPC ads is they enable your business to appear near the top of search engine results based on the keywords you use in the advertisement.

Mobile Devices Enable a Wealth of New Opportunities

Smartphones transformed the way that people connected to the internet. For many, mobiles are now the primary device for browsing the internet. With opportunities for a whole new world of users, online casinos were quick to embrace mobile technology, making games and apps specifically for mobile use. By catering to mobile-specific audiences, you can tap into this large pool of potential customers for your industry.

How to Create a Compelling Pitch Deck for Your Startup

create a business pitch

Pitch decks work as a selling medium for startups. Through pitches, startups can sell ideas, products, and innovation to prospective investors and hope they are convinced enough to part with their money. 

The proper presentation deck has ingredients that can hold investors’ attention for long, keep the attention nourished and while doing that, sell your ideas, products, and innovation to that rapt attention without losing it.

Compel is not just to impress; it is to engage and captivate. This is what it means to compel: 

  • gaining attention 
  • keeping attention
  • finding things to do with the attention 

It is the art of seduction. The art of winning things over to yourself. The art of making things happen, holding onto them without losing them.

For the art to be realized, it requires being familiar with pitching challenges, confronting them head-on, and providing the needed solutions to them.

I have highlighted the top 5 challenges startups face in getting approval from investors. 

What Investors Are Looking At In Your Pitches

business budget

Quartz reported the common adage in Silicon Valley about 90% of startups ultimately failing to get investors’ approval. The topmost of these reasons were business viability and running out of cash.

This report was in 2016, but there are reasons to believe the adage is still very much alive today. Knowing these reasons will provide you with insight into what investors are looking at in your pitch deck.

  1. Business Model: Viability in business means clarity. Product clarity. Market clarity. Cost-profit clarity. Customer clarity. Without transparency, no investor would want to invest. Your pitch should emphasize this aspect.
  2. Budgeting: Before you pitch, know investors would be interested in how you’ve been financing your products. They would want to know the amount of time you’ve spent and the experience you’ve gained in budgeting. More reason you shouldn’t pitch at the early stage of your business. You need the experience to convince them about your financial capacity and wealth management skills.
  3. Customer Traction: Before you pitch, how many  have you been able to convert? How many customers feel your model can solve their needs? You must have first gained sufficient customers that you can use as evidence in your pitch.
  4. Insufficient Funds: Investors know this is where they come in; still, they would want you to identify the lack. In addition to that, they would want to know the efforts you’ve been making to fill it.
  5. Technical Issues: When investors look at your pitch, they want to see what technical issues it addresses with regards to your business industry. Before you pitch, it is important to find out what technical issue and how you intend to solve it.

Important Reasons For Creating a Compelling Pitch

It is important to know what your investors want; without that knowledge, they will not support your startup. It is also important to align your goals with your investors goals. Such alignment is necessary to ensure you both are on the same ground.

This plan, and ultimately your pitch, should revolve around three things: a problem, a solution, and the benefits.

Investors are most often concerned about these areas, therefore, you should understand and relate to them too.

What is the Problem?

When creating a compelling pitch, start by identifying the problem. Match these problems, using the investors as case studies or a solution to the end game. If using a slide presentation, your problem should be the fourth slide, after the introductory slides that contain the company overview, mission, and team.

Your real pitch begins with problems. However, it is not enough to identify the problem, you also have to state how what is being presented is actually problematic. You can use questions such as:

  • Who is impacted?
  • Why are they impacted?
  • What are they currently doing?
  • Why is that not a viable solution? 
  • What is the size of the problem and the upcoming trend?

What is the Solution?

After that, move to the solutions. This is what the investors want to see; how can their money help and what is in it for them.

Since most pitches are solution-based, there are working templates you can model after. Find them and study them. Some of the most popular business pitches include Airbnb and Facebook

The solution should be the fifth item on your slides. It should reflect the market opportunities, products, customers, technology, and marketing strategies. Be sure you have slides for all of this data; the more deliverables you can offer, the better your pitch will be overall.

In presenting your solution, make sure it is detailed. And do not undermine your competition, even if there isn’t any. Make your solution procedural. Let it take the course of hard work and sweat. 

Explain the technical details without sounding wordy, and don’t start talking about finances here since you would do that with the benefits.

What are the Benefits?

This is the negotiation stage, so take your time. It would be best if you had a lot of patience, clarity, and simplicity to convince investors. Your benefits should take into account the cost of financing your solution and the returns on investments.

Use metrics rather than just talking. Consider using projections, too. Explain how much your company will be worth in the future and what they would be missing out on if they don’t patronize. In short, propose value, repeat, and emphasize.

Conclusion

Creating a pitch deck takes time but should not be terrifying. It takes hard work and dedication to succeed. To get funds for your business, you need to know what investors want and then align their needs with your needs.

About AbstractOps

If you’re an early stage CEO, we handle and automate your HR, finance, and legal ops — so that you don’t have to. We help you Be Scrappy, Not Sloppy.

We understand that ops can be painful. If you have any questions or need assistance with your ops, drop us a note at [email protected]. We’ll do our best to help.

References

Influential Books About Women Empowerment and Being Your Own Boss

Michelle Obama

Since the 1700s to the 2010s, there has been a steady and healthy abundance of fictional, theoretical, and critical literary works all revolving around one overarching theme: feminism. 

That feeling you get when you read an awe-inspiring memoir written by a highly influential and successful woman, as she goes on for a hundred or so pages intimately detailing the times she wasn’t so bright and preppy, that feels almost akin to sisterhood. Reading about vulnerabilities and successes alike from people we never thought could have bad days is a lesson on humility, and can in turn inspire you to view your life as not so different from the ones featured on front pages of the press.

There’s nothing quite as empowering as reading about how someone you admire was able to turn things around even in their darkest of times. It is perhaps a universal feeling most women collectively share of reaching a low point in their lives and feeling utterly alone, wishing there was someone there who could have guided them to make better decisions and be more mindful about living in general; but worry not, we can be that someone for you. 

As every woman intimately knows the feeling of disconnection from their lives and feeling like every day is a struggle, these influential women on top are no exception. When you hear names such as Michelle Obama or Toni Morrison also feeling like the world is out to get them the moment they wake up, you feel less isolated about your own struggles.

Thankfully, there are now plenty of female-penned books that can give you just that pep talk you badly need. Whether you’re looking for career advice, a hangover cure from a broken heart, or just a little nudge in the right direction through a little validation: there’s no lack of inspiring women you can emulate. These titles are jam-packed with empathetic wisdom with a sense of delicacy only women can truly embody, along with their sage-like wisdom you can carry with you forever long after the last page.

The European Business Review has compiled some of the most inspiring books for women, written by women of all ages and races, that we hope will give you all the motivation you need to get out there and start living the life you want to live.

They cover a range of subjects from finances to female empowerment, so it doesn’t matter if you’re looking to freshen up your history of the women’s movement or adhere to more modern-day feminist heroes; any woman will surely benefit from these inspiring reads.

1. Becoming by Michelle Obama

Becoming by Michelle Obama

It’s hard to imagine the former First Lady of the United States as someone that struggles with everyday musings much like the normal folk, but Michelle Obama’s memoir is one filled to the brim with intimate details of exactly what made her out to be one of the most respected women in the modern world.

Through this book, you can read about her childhood days in Chicago, her academic journey attending Princeton and Harvard, her career as a well-known attorney, motherhood, and so so much more. She is not only a political figure in this one, but a multi-faceted woman that carries much depth within her; it’s impossible to limit her to one role. 

More importantly, her autobiography was one of inclusion and advocacy for women. It’s a fascinating read on how America’s first Black First Lady was able to overcome all the disruptive forces both in her personal and private life and both as a person of colour and a woman. The resilience she demonstrated can be a message for any woman on how to hone their strength and drive, and how that will ultimately play in their favour once the time is right.

2. The Moment of Lift by Melinda Gates

The Moment of Lift by Melinda Gates

Most popularly known by her husband’s innovative invention that transformed the landscape of technology as we know it, Melinda Gates is also a philanthropist, businesswoman, and a global advocate for women everywhere. She co-chairs the famed ‘Bill & Melinda Gates Foundation and also founded ‘Pivotal Ventures’, an investment company specifically for women and families in America.

In her book, she goes on to share meaningful life lessons from her ongoing tenure as the many roles she embodies; from amazing people, she’s met over time due to the nature of her work and her travels around the globe that granted her wisdom. In the introduction, she writes: “I want all of us to see ways we can lift women up where we live.” 

Throughout this unforgettable narrative, Gates introduces the reader to remarkable women and shows the power of connection. She has immortalized the phenomenon of ‘empowered women empower women’ in this autobiography. Perhaps one of the biggest takeaways from The Moment of Lift is this highly quotable phrase: “If you want to lift a society up, you need to stop keeping women down.”

3. Secrets of Six-Figure Women by Barbara Stanny

Secrets of Six-Figure Women by Barbara Stanny

Having six financial books under her belt before this one, Barbara Stanny is one of the leading authors on women, wealth, and power. Her career of 20 years and counting have contributed largely to the revolution of women’s relationship with their money and general financial habits. As an author, life coach, motivational speaker, and workshop facilitator, she urges women to nurture their mental and physical wealth to create the life they deserve for themselves.

In Secrets of Six-Figure Women, Barbara Stanny identifies the seven key strategies of female high earners based on extensive research and hundreds of interviews, including more than 150 women whose annual earnings range from $100,000 to $7 million. By following Stanny’s step by step framework, every woman can successfully make the money they desire.

She completely reframes the relationship women have with their hard-earned money and shifts the conversation away from being afraid to spend big out of fear of being called bashful, but instead guides them to be proud of their hustle and to reap the seeds of their labour.

4. Men Explain Things to Me by Rebecca Solnit

Men Explain Things to Me by Rebecca Solnit

Known for popularizing the colloquial term “mansplaining”, Rebecca Solnit’s collection of highly personal and intimate essays explores various themes of modern feminism. Her un-saccharine essays all have a touch of humour in them but are delivered with utmost clarity and direct messages. From having your own interests explained to you and the #YesAllWomen movement to marriage equality, Solnit’s pieces are a relatable look into gender in the 2010s.

The book’s essays take on a range of subjects from the silly (like “mansplaining”) to the serious (gender equality). Solnit’s opinions about feminism, marriage equality, and our society are nothing less than bold (and sometimes totally necessary) in Men Explain Things to Me.

5. In the Land of Invisible Women by Dr. Qanta A. Ahmed

In the Land of Invisible Women by Dr. Qanta A. Ahmed

In the Land of Invisible Women revolves around Quanta Ahmed, the author, in her true-to-life story about being a British doctor of Pakistani descent as she took on a job in Saudi Arabia when her U.S. visa renewal was declined. Her autobiographical story is woven into both highs and lows: such as when Ahmed discovered her Islamic religion during a spiritual pilgrimage, as well as seeing some of her own co-workers celebrate the 9/11 attacks in America.

Things aren’t always black and white, as Ahmed comes to realize on her two-year stint in Riyadh, but sometimes you just have to find the silver lining. This was a compelling book that explored women’s resilience during traumatic situations, and how much strength we carry when we rise above it all.

6. We Should All Be Feminists by Chimamanda Ngozi Adichie

We Should All Be Feminists by Chimamanda Ngozi Adichie

The Nigerian author Chimamanda Ngozi Adichie delves into her New York Times bestseller, We Should All be Feminists, to present her own definition of feminism amidst all oversaturated discussions revolving around the movement and questions surrounding which idealism is right. She explores what it means to a post-modern woman and feminist in today’s highly sensitive world where ‘cancel culture’ is rampant on social media.

Her book is adapted from her TEDx talk of the same name with six million views to date. In both the video and her popular book, she looks at how 21st-century feminism can be more inclusive, not just limited to white feminism as is the more popular and accepted trend.  Adichie, being a person of colour, has a unique and needed voice that isn’t often represented in feminist spaces. 

7. Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes

Year of Yes by Shonda Rhimes

You might know her being the person that gave us countless hit shows such as Grey’s Anatomy and Scandal, giving her a lifetime’s worth of dealing with certain occupational hazards even as high in the totem pole as her position warrants. Shonda Rhimes, an executive creator, found herself at a stagnant point in her life as she was safely cocooned in her safe bubble, afraid to try anything new.

When her sister pointed out that she never reached outside her comfort zone anymore, Rhimes decided then that something had to change. For the next year, she would say yes to everything that scared her. In her book, she presents herself just like any other woman in work who is equally afraid of most things working women face, public speaking and feeling too comfortable. She gives insider tips on how to break apart from the standard hum and drum of your life, and how to live each day with slightly more excitement than the last.

8. Everyday Sexism by Laura Bates

Everyday Sexism by Laura Bates

A well-known writer and activist, Laura Bates, launched her ‘Everyday Sexism Project’ in 2012. Laura Bates craftily explains just how normalized subtle microaggressions aimed towards women in their daily lives are, from the simple whistle as you pass by a group of men or to more direct discriminatory actions in the office. This book is about the experiences that happen every single day, but are so quickly brushed off because of their unassuming nature and normality.

Most women experience sexism and harassment regularly — daily acts that are often ignored. With her Everyday Sexism Project, writer Laura Bates wanted to give women an outlet to speak up. What began as a website where women could share their experiences daily has managed to amass over 100,000+ testimonies from women all over the world, giving the movement more credibility and opening dialogues specifically targeting these everyday microaggressions.

9. The Source of Self-Regard by Toni Morrison

The Source of Self-Regard by Toni Morrison

Toni Morrison is one of the most important writers of the 20th century. This book collects her own words in a gathering of essays and speeches that will leave you feeling inspired by all of the wisdom she has blessed the world with over half a century in the public eye.  Morrison is a genius, and reading words from her speeches, meditations, and essays feels like an invitation into her mind. 

Here is Toni Morrison in her own words: a rich gathering of her most important essays and speeches, spanning four decades. It is an enlightening look at how people of colour, especially women, deal with oppression through the lens of society, culture, and art.

10. Kim Jiyoung, Born 1982 by Cho Namjoo

Kim Jiyoung, Born 1982 by Cho Namjoo

Dubbed as the “South Korean #MeToo bestseller”, this feminist book from Cho Namjoo spoke to the hearts of South Korean women who still lived in a patriarchal society where most of their life decisions were dictated through its oppressive lens. This novel is a timely read as we strive to find ways for women to have healthy and meaningful lives in a deeply depraved society. 

Kim Jiyoung, Born 1982 comes from the commonplace nature of the story it has to tell, one of sexism and misogyny so unspectacular that we sometimes forget to question them. It is quite the ride as we see her gently challenge these societal norms in place, the resistance she gets for bringing attention to them, and ultimately the sense of gratification we readers receive as we see her pull out all the stops for people to take a woman seriously. 

There is something compelling in seeing the representation of this narrative of women’s systemic devastation as completely unremarkable.

 

It has been decades since we first heard of the likes of Jane Austen or Sylvia Path make headlines for being women in literature, but it is because of their bravery in putting out their creative works with compelling messages that we can enjoy such a wide range of women-penned works today.

What these authors have all demonstrated, along with all other women in the world, is our penchant for surviving tough times and managing to make life lessons out of adversary. The manner in which women have evolved over time and are now taking ownership of their voices is a movement women of decades past could only dream of having, but a luxury we can now all thankfully partake in.

How to Use Local SEO for Post-COVID-19 Business Recovery

seo

Last year, many small and local businesses were impacted by the COVID-19 pandemic, which led to business closures and small companies scrambling to get online so that customers could continue to buy products in a safe and socially distanced manner. While things are looking up this year due to the COVID-19 vaccine and much of the world getting back to normal after the pandemic, small businesses are having to work hard to catch up and recover from the crisis after a difficult year for many. With businesses now reopening and things beginning to slowly get back to normal, making sure that it is easier than ever for your audience to find your local business online is one of the most crucial aspects of recovery.  If you do not have a strong local SEO strategy in place for your business, you could easily end up missing out to your competitors that do. According to the latest insights from Safari Digital Perth, “near me” local searches grew by more than 136% between 2020 and 2021 which means that now, more than ever, consumers are looking for local solutions.

Why Does Your Business Need Local SEO?

Today, more and more customers are making location-based searches. Let’s say that you own a business selling auto parts. A customer in your area needs a new part for their car, and they make a search for ‘car parts near me’ in Google. Your competitors have a local SEO strategy, but you don’t. This means that your competitors are going to come up in the top local spots in the Google search while your business will be much further down the page, and will probably go unnoticed by the customer, who’ll get the address for your competitor and go there instead. For Houston businesses, check https://johnnychenmedia.com/.

The stats for local SEO are difficult to ignore, with around 80% of location-based searches resulting in an offline purchase, and a massive 97% of users searching for information on local companies online. Just under 90% of people who search for a local business will usually visit or call the company on the very same day, and ‘close by’ or ‘near me’ searches are on the rise, increasing by a huge 900% over the past few years. So, what can you do to make local SEO work for you in 2021 to help your local business recover from the effects of the COVID crisis?

Use Google My Business

A key step in making sure that your local business is in with the best chance of getting the top results spot in Google’s local search is to make sure that your Google My Business listing has been created and verified. You will need to head to Google My Business and create a listing that includes all the relevant information on your company and your website link. Once the listing is completed, you will receive a letter from Google in the mail which contains a code that you will then need to enter into your account to finalize and verify the listing. Doing this will significantly boost your chances of appearing at the top of the list when users make searches for relevant search terms ‘near me’ in your area. Keeping your listing active and up to date can also improve your ranking, so spend some time uploading photographs and leaving positive responses to any Google reviews. Go through your listing to make sure that all the information is correct and matches your website.

Hire a Good SEO Agency

For most business owners, trying to do SEO on your own is not a good idea. If you’re not clued up on SEO, it’s best to outsource this work to somebody who lives and breathes it. This is especially true right now if you want to up your local SEO efforts in order to help your business recover after a difficult year of dealing with the COVID-19 crisis. Throughout this year, you will want to ensure that your business website is getting as much traffic as possible, and more brand awareness will help your business recover from the impact of the pandemic. You’ve also got many other business aspects to think about as you reopen and rebuild your company after the COVID-19 crisis, so consider working with LNP Media Group for a tailored solution to improve your local SEO and increase your organic rankings in Google. LNP Media Group offers customized strategies for your local business website with a unique plan of action developed specifically to help your business reach its overall goals.

Voice Search Optimization

We have already seen an increase in voice search in the past few years, with smart devices like Amazon Echo and Google Home now used by more people than ever before. Because of this, over this year and beyond we are going to see an increase in the need for companies to optimize their content for voice search. This is especially important when it comes to improving your local SEO rankings since many local searches are going to be made via voice search rather than text search in the future. When users use voice search and ask questions to their device, they tend to use different language compared to when typing. Users will be more likely to ask questions that are grammatically correct compared to text search which is often typed out in such a way that unnecessary words and phrases are eliminated to make the process as quick as possible. In addition, long-tail keywords will become more important. Voice search users tend to make the intent of their search much clearer, so ensuring that you add as much relevant information into your website’s content is a must.

Post Some Local Content

A business blog for your local business website can be an ideal way to connect with customers and improve your local SEO results. A blog itself will provide Google and other search engines with more site pages to index, keep your site active and provide more information for visitors to stay on the site and read, which can help your SEO results overall. Posting local content on your business blog is an ideal option for boosting your local SEO results. Posts that are centered around local events, local news stories that are relevant to your industry, or education on the area where your business is situated can all be very useful information not only to users who might be traveling to the area, but for search engines when algorithms decide which local businesses get the top listings.

Reach Out to Surrounding Towns

To get the best results from local SEO and boost your brand awareness even further, it’s a good idea to not only include keywords and content for your local area, but also surrounding towns and areas. Local online directories and services such as City Pages are an ideal option for helping your local business appear in local search results for users who are looking for a business like yours but are located a little bit out of town. Work with an SEO agency to put together a local SEO strategy that doesn’t just target the town that you are located in but the neighboring areas also to reach out to customers who are not too far away and could easily travel to your business to find what they need.

After the events of 2020, it’s no surprise that many small local businesses want to focus heavily on rebuilding and repairing their company throughout 2021. If the COVID-19 pandemic hit your business hard, a good local SEO strategy can help to build brand awareness and put your local business out there this year. 

6 Things to Do Before Applying to College

college

Heading to college can be one of the most exciting times of your life. You’ll make new friends, generate your own career path, and learn more about yourself all at the same time. However, before you start your journey, there are some steps that you need to take first. It’s not like you can just walk in and start right away!

In this article, we are going to discuss six things that you should do before applying to college. Let’s get started!

Research your options

The very first thing you need to do before anything is to start researching what colleges are out there. With over 5000 in the US alone, there are plenty of options to choose from. However, it would be best if you thought about a couple of things first. These include knowing where you want to study (either abroad, interstate, or close to home, etc.) and what you want to learn. Specific schools may have better programs to suit your desired career.

Tour different schools

Once you have narrowed down to a few different choices, take every opportunity you can to tour different schools. This might even mean going on a road trip so you can check out the options that may not be in your state. It may seem like a lot of work, but it will help you narrow down your selection further so that you can begin the application process. Not everyone wants to attend a campus that they have never seen before.

Prepare for your application

The college admissions process can be stressful, so make sure you spend some time preparing for your application. It can even be worthwhile seeking assistance from a consulting group so you get the best chance possible of being accepted into your dream school. Always remember, practice makes perfect!

Do some test prep

As much as studying can be annoying, it’s still a good idea to prepare for any standardized tests that you will be taking. There are many great tools out there that can help, and you’ll feel way more confident. Here are a few of our favorites that are all free:

  • Quizlet – Generates flashcards, quizzes, games, and practice tests to help you learn.
  • Schooltraq – Perfect for keeping track of your assignments and important tests.
  • Grammarly – Can help improve your writing and offers excellent suggestions.
  • StudyBlue – Allows students to connect with each other.

You can find some other great study planning apps here.

Save extra cash

Once you start college, you’re going to need money to fund your expenses. The fact is, college life can be challenging, and saving up some cash in advance can make a world of difference. Not only will it help with fees, but you’ll be able to enjoy luxuries here and there rather than living off the bare minimum.

Spend time with your family and friends 

Lastly, the most important thing you need to do before starting your applications is to make sure that you spend time with your family and friends. Before you know it, you’ll be leaving the nest! So take time out to appreciate your loved ones and show them how much you care.

Why Denmark dominates the World Happiness Report rankings year after year

Denmark

By Marie Helweg-Larsen

This year’s World Happiness Report again ranks Denmark among the top three happiest of 155 countries surveyed – a distinction that the country has earned for seven consecutive years.

The U.S., on the other hand, ranked 18th this year, a four-spot drop from last year’s report.

Denmark’s place among the world’s happiest countries is consistent with many other national surveys of happiness (or, as psychologists call it, “subjective well-being”).

Scientists like to study and argue about how to measure things. But when it comes to happiness, a general consensus seems to have emerged.

Depending on the scope and purpose of the research, happiness is often measured using objective indicators (data on crime, income, civic engagement and health) and subjective methods, such as asking people how frequently they experience positive and negative emotions.

Why might Danes evaluate their lives more positively? As a psychologist and native of Denmark, I’ve looked into this question.

Yes, Danes have a stable government, low levels of public corruption, and access to high-quality education and health care. The country does have the highest taxes in the world, but the vast majority of Danes happily pay: They believe higher taxes can create a better society.

Perhaps most importantly, however, they value a cultural construct called “hygge” (pronounced hʊɡə).

The Oxford dictionary added the word in June 2017, and it refers to high-quality social interactions. Hygge can be used as a noun, adjective or verb (to hygge oneself), and events and places can also be hyggelige (hygge-like).

Hygge is sometimes translated as “cozy,” but a better definition of hygge is “intentional intimacy,” which can happen when you have safe, balanced and harmonious shared experiences. A cup of coffee with a friend in front of a fireplace might qualify, as could a summer picnic in the park.

A family might have a hygge evening that entails board games and treats, or friends might get together for a casual dinner with dimmed lighting, good food and easygoing fun. Spaces can also be described as hyggelige (“Your new house is so hyggeligt”) and a common way of telling a host thank you after a dinner is to say that it was hyggeligt (meaning, we had a good time). Most Danish social events are expected to be hyggelige, so it would be a harsh critique to say that a party or dinner wasn’t hyggelige.

Research on hygge has found that in Denmark, it’s integral to people’s sense of well-being. It acts as a buffer against stress, while also creating a space to build camaraderie. In a highly individualized country like Denmark, hygge can promote egalitarianism and strengthen trust.

It would be fair to say that hygge is fully integrated into the Danish cultural psyche and culture. But it has also become a bit of a global phenomenon – Amazon now sells more than 900 books on hygge, and Instagram has over 3 million posts with the hashtag #hygge. Google trends data show a big jump in searches for hygge beginning in October 2016.

Nor is Denmark the only country that has a word for a concept similar to hygge – the Norwegians have koselig, the Swedes mysig, the Dutch gezenlligheid and the Germans gemütlichkeit.

In the U.S. – which also places a high value on individualism – there’s no real cultural equivalent of hygge. Income is generally associated with happiness; yet even though the country’s GDP has been rising and its unemployment rates have been declining, levels of happiness in the U.S. have been steadily decreasing.

What’s going on?

Income inequality continues to be an issue. But there’s also been a marked decrease in interpersonal trust and trust toward institutions like the government as well as the media. In the end, more disposable income doesn’t hold a candle to having someone to rely on in a time of need (something that 95 percent of Danes believe they have).

At its core, hygge is about building intimacy and trust with others.

Americans could probably use a little more of it in their lives.

The article was first uploaded in The Conversation

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About the Author

Marie Helweg-Larsen

Marie Helweg-Larsen, a native of Denmark, is a professor of psychology at Dickinson College. Her research is in the areas of social psychology, health psychology and cross-cultural psychology – specifically why smart people do dumb things and how to make them stop.

Most recently, she has examined cross-culturally how moralized beliefs about smoking affect risk perceptions and willingness to quit smoking. In her NIH-funded research, she is examining the effects of stigmatization on smokers’ willingness to quit smoking.

Since 2002, she has been awarded grants from the National Institutes of Health and National Cancer Institute; the Andrew W. Mellon Foundation; and the Pennsylvania Department of Health. In 2016, she was presented with the Distinguished Teaching Award by her faculty peers at Dickinson College.

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