It’s 2020 but doesn’t feel more or less different, except, of course, the trend of marketing. The world of marketing travels at breakneck speed with new trends constantly emerging, intending to reel in existing or a different audience. Since all of the trends are not static, it would rather be smart to dig deeper into the ones that gain momentum and budgets.
Usually, the trends are a response to real-life events. Ever since the development of Cambridge Analytica or the General Data Protection Regulation (GDPR) in the European Union scandal, the marketing business has entirely transformed. It has now become relatively harder for companies to gain explicit permission to get a hold of and use consumer data. No matter how advanced the systems are, collecting consumer data is equally important; the procedure, however, might be different.
To be ahead of the marketing game, it is vital to adapt to the changes in major marketing trends that tend to work the most, don’t always stick to the old ones or else you won’t fit in. It is close to impossible to predict the upcoming marketing trends. Not all of them are completely out of the box; most of the trends are newer and improved versions of the older ones. So, here we will help you get to know about the new and best marketing trends ruling the current era.
Persona-based EBook marketing
Your written content doesn’t have to be good or great; it has to be mind-boggling, something that will grasp the audience’s attention. A great way to produce content for marketing is to write down your words in the form of an eBook or a long-form blog content. You must be wondering ‘why and eBook’?
Well, according to Karla Renee from Lucidpress, it is one of the most effective ways of marketing. Here are some of the benefits:
- You would be giving out valuable information to your customers and would, in return, get their contacts, which is a need for marketing and building customers. It’s a win-win situation.
- Customers consider eBooks as a reliable and detailed source of information that is transmitted from your company to them, which can then lead them further to your website.
- It can easily be shared with anyone. The more people read, the better the marketing and more client building.
Yes, you have to put in the effort to write and design the hard eBook, but it is all worth it in the end. You’ll find really cool software that can help you start creating your very first eBook.
Live experience to engage with customers
All successful marketing brands would know the success rate of a live experience. Let’s take an example of Facebook’s IQ Live experience that brought the immense user data to life for the marketers. The campaign included various techniques on how consumers use Instagram and Facebook. They told how consumers basically rely on social media to tell them what to buy. With this campaign, 93 percent of the marketers who attended it claimed that it broadened their mindset about how to use social media as a marketing strategy.
You see what they did here; Facebook utilized its platform to help marketers achieve their goals by giving them their statistics. So how would it benefit Facebook? Simple, Facebook made marketers their clients and marketed about how useful Facebook and Instagram could be in selling products and services. That’s a clever act.
To greatly utilize experiential marketing, think of it more as a three-course meal:
- Starters- make a brief campaign before the event that will allow the attendees to know what they should expect, even if it’s a performance or a pop-up shop.
- The main course- It’s the event itself. You can allow the attendees to take photos and make them use the official hashtags as they upload them. Dunkin Donuts used this strategy by creating a photo contest along with the hashtag and brand handle and rewarding the attendees with discounts in return.
- Dessert- for dessert, you should build customer loyalty. Stay in contact with your customers via SMS marketing or follow up emails and give them updates on any new product launch or offers.
It’s as simple as food; you will never be able to forget now.
A lot of companies out there already know how to use storytelling to engage with the customers. In this new era, the majority of the customers rely on cellphones for performing certain tasks, like billing, buying groceries, or banking. With cellphones having smaller screens, it makes it easier and quicker for a company to come up with a design and fewer words to tell their tale. Show your creativity side to the people.
Play with colors, fonts, backgrounds while still being a minimalist, so it remains professional and creates a flamboyant content. Infographics and photos come in handy for storytelling. If you are from this era, you should know by now that 48 percent of the people tend to watch videos on their cellphone, even if it’s a movie. How can you miss this opportunity of creating video content?
People don’t have much time to go through so much content due to busy schedules or mostly because of being a couch-potato. That is your target audience right there; everyone has a cellphone, make the best of it with images, short- catchy words, or videos.
Non-traditional social media
When you hear ‘social media,’ you instantly think of sites like Instagram, Snapchat, or Facebook. Well, there’s a social media world beyond that as well that isn’t so mainstream.
As per Mackenzie Jones from TechnologyAdvice, sites like Quora and Reddit have proved to be successful as well. These sites are well categorized and are more specific, reaching out to your target audience can be a piece of cake.
It may take a little time to interact, but getting a chance to interact with that niche audience you always expected would prove to be worth it in the end. Try and broaden your view other than the traditional sites.
With constant changes in the marketing phases, these four marketing activities will help you reach the next level of this game. It’s all about how creative and unique you can be to attract your audience.