Global Rebalancing 2.0
By Linda Lim & Ronald U. Mendoza
The discussion on global rebalancing is at a crossroad, and much of what will shape policy options moving...
How Corporations Co-Opt Compassion: Compliance, Cause-Related Marketing, and Corporate Social Responsibility
By Mara Einstein
Cause marketing has become the go-to strategy for companies that want to engender consumer loyalty while differentiating themselves from the competition. While...
What the End of Cheap China Means for the Rest of the World
By Shaun Rein
As a new superpower, China will likely provide a helping hand whenever possible by taking a greater role in international organizations like...
Paisa Vasool: How to Captivate the Newly Affluent in China and India
By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael
How an innovative business strategy, first developed in India’s market stalls and street bazaars,...
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
By Navi Radjou, Jaideep Prabhu & Simone Ahuja
Jugaad is a Hindi word that roughly translates as “overcoming harsh constraints by improvising an effective solution...
China’s Global Tectonic Shifts: The Dawn of a New Era
By Jean-Pierre Lehmann
China has new political leadership. The newness of the new era, however, is by no means limited to the new leadership. The...
Marketing Life Insurance in China: How Cultural Taboo Matters
By Cheris Shun-ching Chan
How does a market for a new product emerge in the face of cultural barriers? Marketing life insurance in China has...
Sino-Russian relations: More rhetoric than substance?
By Robert Bedeski & Niklas Swanström
Despite some re-engagement between China and Russia since Putin’s initial embrace of the West, the positive rhetoric of today...
Basel I, II, III – We Want It All at Once
By Violaine Cousin
The complexity of Basel II and III has reached China. In a revolutionary turn within seven years, the Chinese bank regulator has...
Will China Inevitably Develop Powerful Global Brands? Three Possible Scenarios
By Howard Yu
Given China's rapid economic development, what sort of global impact will Chinese brands have? This article identifies three scenarios, depending mainly on...


































































