A Tale of Two Games: Global Strategies of Multinational Companies in China’s E-commerce Market
By Xin Wang & Justin Ren
Why has there been hardly any successful entry into China’s e-commerce market by western firms? From consumer-to-consumer markets to...
The Oreo Story: How Kraft Turned America’s Favorite Cookie into a Chinese Classic
By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael
When Irene Rosenfeld became CEO of Kraft Foods in June 2006, she became the...
A Story About Inspiring A Local Community To Become Entrepreneurial Using Lessons Learnt From...
By Yiannis Kanellopoulos
IT management consulting is usually perceived as a technical endeavour in which consultants focus on bits and pieces. However, it primarily has...
Global Rebalancing 2.0
By Linda Lim & Ronald U. Mendoza
The discussion on global rebalancing is at a crossroad, and much of what will shape policy options moving...
How Corporations Co-Opt Compassion: Compliance, Cause-Related Marketing, and Corporate Social Responsibility
By Mara Einstein
Cause marketing has become the go-to strategy for companies that want to engender consumer loyalty while differentiating themselves from the competition. While...
What the End of Cheap China Means for the Rest of the World
By Shaun Rein
As a new superpower, China will likely provide a helping hand whenever possible by taking a greater role in international organizations like...
Paisa Vasool: How to Captivate the Newly Affluent in China and India
By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael
How an innovative business strategy, first developed in India’s market stalls and street bazaars,...
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
By Navi Radjou, Jaideep Prabhu & Simone Ahuja
Jugaad is a Hindi word that roughly translates as “overcoming harsh constraints by improvising an effective solution...
China’s Global Tectonic Shifts: The Dawn of a New Era
By Jean-Pierre Lehmann
China has new political leadership. The newness of the new era, however, is by no means limited to the new leadership. The...
Marketing Life Insurance in China: How Cultural Taboo Matters
By Cheris Shun-ching Chan
How does a market for a new product emerge in the face of cultural barriers? Marketing life insurance in China has...
EDITOR'S PICK OF THE WEEK
The Performance and Transformation Orchestrator: The CFO’s New Mandate in the Age of AI
By Terence Tse
CFOs are evolving into AI-driven transformation orchestrators, balancing finance, technology, and strategy while upskilling teams, managing risks, and driving measurable business value.
A key insight from this year’s AI for CFOs event, organized...
