The Brand Trump
By Glyn Atwal and Douglas Bryson
Donald Trump is one of the most divisive and polarising political figures in modern history, seemingly set to win...
The Strategic Role of Marketing-Related Technology in Politics and What Business can Learn from...
By Bruce Newman
All organizations today need to use a wide array of databases available to learn everything they can about their target audience in...
From Hyper-Finance to Secular Stagnation & Mass Unemployment
By Michel-Henry Bouchet and Robert Isaak
In this article, the authors advocate policies to counter the decoupling of finance from the real economy of productive...
Through the Ceiling and Over the Cliff? Catch-22 for Women Executives
This program for women executives combines business acumen with leadership development and career reflection. It’s an approach designed to strengthen the key skills needed...
Make it New: The History of Silicon Valley Design
By Barry M. Katz
Barry Katz’s book Make it New: The History of Silicon Valley Design sets out to answer the question of how ‘design’...
The Internet in China: How the Network is Shaping the PRC’s Economic and Social...
By Eric Harwit
Chinese e-commerce and communications companies are playing leading roles in the nation’s continued Internet development. These corporations are expanding their roles in...
Creating Competitive Advantage: Implementing Strategies that Work
For over two decades, Wharton Executive Education has offered strategy programs that have helped senior executives solve some of their biggest business challenges.
Wharton Management...
The Side Effects of Culture Change: How to Anticipate and Manage Them
When a company transitions to a new culture, everyone, from those who are leading the change to those who are experiencing it, can have...
China’s Product Safety Problem: How Should Marketing Managers Make Ethical Decisions in China?
By Bang Nguyen and David De Cremer
China has been known to be the world’s largest manufacturer, but its growth has reduced and thus is...
The Open Organization: Igniting Passion and Performance
The Leader’s Role: Leverage Your Soap Box
By Jim Whitehurst
In this edited excerpt from his book “The Open Organization: Igniting Passion and Performance”, Red Hat...































































