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The New Competition: Brands from Emerging Markets

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By Jan-Benedict E.M. Steenkamp In an article adapted from Brand Breakout: How Emerging Market Brands Will Go Global, Jan-Benedict E.M. Steenkamp argues that emerging market...

Nurturing a Successful Business Through a Stable and Ethical System

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An Interview with Mr. Ahmet Kudsi Arslan, CEO and Chairman of the Management Board, KT Bank AG As the first bank in Germany and the...

Entry Strategies for Middle Eastern Markets

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By Tim Rogmans Despite political turbulence, Middle Eastern markets provide great opportunities for international investors. The region’s advantages include its location at the crossroads of...

Brazil: Shaping a New Strategy for Global Trade & Investment

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By Marcos Troyjo Brazil’s economic strategy is the expression of an approach that is mostly insular, privileging through every angle its domestic market over a...

The Culture Map – Decoding How People Think, Lead, and Get Things Done...

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By Erin Meyer Cultural differences lead to confusion, misunderstanding and needless conflict in the business world. In this article, Erin Meyer discusses the Culture Map,...

Contemporary Business and Management Challenges in China

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By David De Cremer and Jess Zhang In today’s global context, Chinese companies face significant challenges in internationalising their services – not least that posed...

The Strategy for Korea’s Economic Success

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By Hwy-Chang Moon This article offers thought-provoking perspectives on South Korea’s economic development and introduces a new innovative model, through which any actors (especially in...

The Business of Healthcare Innovation: Convergence in the Marketplace

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By Lawton Robert Burns The article is adapted from the author’s latest book ‘The Business of Healthcare Innovation‘ (Cambridge University Press, 2012)   Innovation and the Value...

GLOBAL TRENDS: Facing Up to a Changing World

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By Adrian Done How much time do you dedicate to thinking about the REALLY BIG issues that are likely to affect your personal and professional...

A Tale of Two Games: Global Strategies of Multinational Companies in China’s E-commerce Market

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By Xin Wang & Justin Ren Why has there been hardly any successful entry into China’s e-commerce market by western firms? From consumer-to-consumer markets to...

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