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How Do I Check My Business Credit Score?

By Mark Scott

A snapshot of your business’ financial health, your business’ credit score will determine everything from how much you can borrow to what kind of repayment terms you may enjoy from your lenders. Periodically checking your business credit reports is one of the best ways to ensure that your credit profile is solid and make it more likely that you will get the best rates on loans.

But while checking your personal credit is simple, the process for checking your business credit can be a bit more tricky.

What Information Does a Business Credit Report Contain?

A business’ credit reports contain the following information:

  • Company information, including ownership, subsidiaries, employees, and parent companies
  • Historical data on the company’s finances and growth
  • Public information like bankruptcies, liens, and judgments
  • Payment history and accounts
  • Open accounts and lines of credit.

Information contained in your business credit report can affect everything from:

  • How much credit you may receive from a lender
  • How much interest you will pay on loans
  • Whether you can get a business loan
  • How much you will have to pay in insurance premiums.

Usually, business credit scores are calculated using two business credit agencies–Dun and Bradstreet and Experian. The D&B PAYDEX score and the Experian IntelliScore Plus assign your business a score between 1 and 100, with 100 being the highest possible score.

The score is largely based on your payment history, a mix of credit, age of accounts, and the overall amount of debt. Keeping these scores as high as possible is vital to getting the most favorable terms for your loans.

How to Check My Business Credit Score

The best way to stay on top of your score is to subscribe to one of the credit reporting agencies that serve business clients.

Dun & Bradstreet Credit Signal

D&B Credit Signal is one of the most widely used business credit reporting services in the United States. This service provides:

  • A comprehensive record of all your credit and accounts
  • Credit monitoring and alerts
  • Monthly summaries of your business credit’s health
  • Insights into which companies have requested access to your credit file.

Experian Business Credit Report

One of the leaders in both personal and business credit, Experian’s Credit Report provides an in-depth look into your company’s finances and provides up-to-date information on the health of your accounts. These reports include:

  • Your business’ numerical score
  • A complete credit profile and history
  • Credit monitoring and alerts
  • Equifax risk scores that identify potential business risks.

Experian offers multiple credit products. You can choose from a basic profile for one-time access, a premium plan, a monthly plan, and a yearly unlimited plan.

Nav Business Credit Reports

Nav Business credit reports is an aggregator of your reports from Dun and Bradstreet and Experian. The company assigns businesses a score that represents the average of the two major reporting agencies. It also provides you with your Experian score.

Nav Business Credit reports also provides helpful tools that will help you boost your credit score and enjoy a stronger financial position. The company offers a limited free version and a paid version with the opportunity to view your D&B scores, dispute errors, and build credit.

The site also offers tools for new companies that have not established a score and need guidance on lines of credit, commercial credit cards, and loans.

Conclusion

Understanding your credit profile will help you improve your business credit score and enjoy transparency when it comes to your company’s financial health. Business credit repair companies can review your reports and scores and make suggestions that will help to boost your company’s financial standing. Use one of the three services to access your business credit reports today.

About the Author

Mark Scott

Mark Scott With a law degree under his belt and years of experience, Mark Scott set off to make the law more accessible to all. He decided to help people lost in the maze of legal terminology to find their way. Mark writes clear and concise pieces and gives simple advice that is easy to follow. On account of positive feedback from readers, he decided to dedicate more of his time to this goal and became a legal columnist. In his writings, Mark covers a wide array of topics, like how to seek legal counsel, or how to deal with different procedures. Furthermore, he directs his readers toward other trustworthy resources for more in-depth information.

7 Best Market News Publications to Follow in 2021

mobile phone news

The dynamic nature of the stock markets combined with surging volatility in the present day makes all stocks susceptible to pullbacks and trend reversals, triggered by recent exogenous market movements. Thus, it is important to follow the financial markets closely to maximize returns on investment, as such external developments generally signal a huge buying or selling opportunity. It makes sense to follow news publications that cover stock markets closely to decide what analysts and experts think about the underlying conditions and make an informed decision before buying or selling your investments.  

Some of the best market news websites are listed below:

1. Bloomberg

Bloomberg L.P. is one of the most popular software development companies in the world, known for its proprietary database platform also known as the Bloomberg Terminal. The company maintains a market news platform that provides real-time updates of the markets, along with key insights from analysts and industry experts.

The website also features business updates from companies directly, along with analysis of market movements through the Bloomberg television network. However, Bloomberg News is not available free of cost. Its “Digital” subscription plan comes at an introductory cost of $9.99 per month for the first three months, which allows market enthusiasts to view the top stories and real-time market movements. Following the trial period, the “Digital” plan comes at a monthly subscription cost of $34.99 per month. Bloomberg News website also offers an “All Access” package, priced at $39.99 per month.

2. Plus500

Plus500 covers the crème de la crème events of the market, highlighting its impact on the global market indices. While the company is best known as a diverse stock trading platform, it publishes insightful articles regarding the latest market movements.

Plug500’s unique feature which sets it apart from the competitor websites is that its financial articles shed light on the performance of global benchmark indices, despite being based in the United Kingdom. This allows investors to view a market movement on a global scale, reflecting the reactions of investors across the world.  As a constituent of the FTSE 250 index, the Plus500 trading platform offers more than 2,500 underlying global financial instruments, including equities, cryptocurrencies, and derivatives.

3. Market Watch

As a subsidiary of Dow Jones & Company and News Corp, Market Watch is a financial journal and news analysis platform covering the major markets across the world, with a focus on the United States markets. Most of the articles are accessible to the public free of cost, making it a highly coveted website with substantial user traffic.

The platform has an overview section that highlights the performance of the global benchmark indices, and the top stocks with the highest daily trading volumes.  The company also publishes major political news which will likely impact the stock markets and the macroeconomic parameters.  Market Watch’s virtual stock exchange is one of the most popular virtual simulators in the US.

4. Barron’s

Barron’s is the sister company of Market Watch and is a division of News Corp. The company’s investment analysis is managed and published by Dow Jones and Company, and is highly acclaimed in the industry. Founded in 1921, it is a premium financial and investment news channel concentrated mainly on the US markets.

However, a limited number of articles are available free of cost as the website mainly operates on a subscription-based model. The company offers a 30-day free trial, following which a charge of $14.49 per month is levied for unrestricted access.

5. CNBC

CNBC is known for its timely market updates and global socioeconomic news reporting. Along with its publication website, CNBC has a live TV option providing a visual analysis of trending news impacting the Wall Street and global markets. Owing to the platform’s global brand recognition and viewership, CEOs and C-suite management teams often broadcast their earnings and recent developments on the platform. However, such events are mostly available to people having premium CNBC Pro access to the channel. CNBC Pro is a subscription-based model, costing $29.99 per month, or $299 annually.

6. Kiplinger

Kiplinger specializes in industry analysis and investment articles covering stock equity analysis. It also publishes personal finance advice and retirement planning services. Kiplinger offers a one-year 12-issue subscription at $19.95, which offers both Print and Digital copies to subscribers. This provides access to Kiplinger’s business forecasts and tax-saving procedures, making it one of the most diverse market research websites in the country.

7. Reuters

As one of the largest news reporting agencies in the world, Reuters’ Finance segment uses proprietary Reuters Market Data System to extrapolate and integrate data from stock exchanges and external sources to its website, available free of cost to end-users. Reuters Finance provides all-round information about a company, ranging from company description to latest press releases and impact of recent market movements. It covers all major stock markets across the world, as well as provides business news headlines and federal news.

Bottom Line

As the rapidly changing markets give rise to “investment noise”, it is integral to filter the top news sources to get accurate information that has the potential to alter a company’s growth trajectory. The above-mentioned list can help investors filter out the most relevant decision, allowing them to increase their aggregate portfolio returns substantially.

 

No Time for Hesitation: Estonian Digital Ambitions and Achievements in times of Coronavirus

(Photo: Tim Kildeborg Jensen/Ritzau Scanpix)

By Viljar Veebel, Baltic Defence College, Estonia

A successful term in the role of the EU presidency in 2017 lent to raised expectations that Estonia could play an important role in European integration and its digital future. However, like many countries, Estonia had difficult years in 2018-2020, caused by growing popularity of radical populism, increasingly visible Russian security threats, and migration issues dividing society. Due to the Coronavirus pandemic, 2020 will be remembered as a year of hopelessness, stagnation, and uncertainty for most of the population. However, this tragic experience has also opened up new opportunities for modern societies to employ the full potential of digital ambitions and innovation. In this respect, Estonia is at the forefront of realising these new digital solutions and technological developments. Even when some of these attempts fail, these failures nonetheless offer valuable lessons. Other countries could benefit from Estonian experiences in digital innovation in coping with the COVID-19 crisis.

The COVID-19 pandemic has not only put extraordinary pressure on healthcare and social welfare systems worldwide but has had a massive negative impact in many areas like education, economy, movement of people, human behavior, long-term work habits, and entrepreneurship as well. Thus, while the pandemic is about lost lives, it has also adversely affected about jobs, dreams, and opportunities for those not directly ill with the virus. Over the last year, even the most developed countries have not managed to provide people confidence and assurance that the situation is under control and that society might soon return to a sense of normality.

In many aspects, the situation in small developing countries like Estonia is even more complicated. On the one hand, both financial and material resources are clearly more limited than in well-developed countries. At the start of the COVID-19 crisis in early 2020, the Estonian government introduced an economic support package of €2 billion, offered loan guarantees to local entrepreneurs, provided guarantees for rural development activities, and carried out some employment-related support measures. However, these sums and guarantees are by far not comparable to stimulus packages and measures that, e.g., Germany provides to its entrepreneurs and citizens. On the other hand, knowledge and intellectual resources often places some constraints on small and developing countries. Professor Krista Fischer, an Estonian academic and the expert of biostatistics in Estonia, has confessed that at the onset of the crisis, there were no experts or research groups in Estonia who had experience in modelling the spread of infectious diseases while in Finland several research groups have studied this topic already for decades. In such circumstances, Estonia had to start with a clean slate in modelling the behavior of the coronavirus and achieved even better results overall. Seemingly, models that were efficient in predicting the spread of ‘traditional’ infectious diseases like influenza were not optimal in modelling the behavior of COVID-19.

In many aspects, the situation in small developing countries like Estonia is even more complicated.

At the onset of the pandemic, Estonia had to find innovative solutions in other areas as well. In April 2020, the country launched an international hackathon “Fighting a Global Crisis” to collect ideas that would help in the prevention of the further spread of the COVID-19. The event was motivated by a local joint hackathon of Estonian companies and public sector institutions that had taken place a few weeks earlier where many useful technological innovations were proposed. A digital platform for sharing the latest statistics on the spreading of COVID-19 and dynamics of vaccination in Estonia that can be found in the web link https://koroonakaart.ee/en; the digital platform that brings together local volunteers with medical background or previous experiences in the field of social sphere VAAB (https://vaab.ee/) and the digital questionnaire with the aim to predict both the individual risk of being infected and the spread of the coronavirus in general in Estonia (https://coronatest.ee/) are just some examples of digital innovations that were invented and launched by Estonian people as a result of local ‘digital brainstorm.’

This development could be expected from a country that uses internet voting in national elections for almost 15 years already (i-Voting), has made almost all public services available online 24/7 (the e-Governance project), has developed a system of digital e-health services like digital health record, digital registry, digital image, and digital prescription system for patients (e-Health), and has launched a digital platform of school management that brings together pupils, parents, and teachers (eKool). This digital progress is self-evident for Estonian society, and thereby a policy choice that does not necessitate any further argumentation or persuasion. Furthermore, Estonia gladly shares its digital innovations with other countries. For example, the country recently made some of its digital educational tools also internationally available to other countries in the framework of the project “Education nation.”

However, pioneers and innovators need to be ready for setbacks and failures. In this respect, Estonia is clearly not an exception. For example, one of the most ‘visible’ outcomes of the cooperation between state and local entrepreneurs is the Estonian mobile application HOIA (https://hoia.me/en/) that has been developed to track and identify close contacts with people infected with COVID-19 virus. Over the past year, the Estonian government has strongly promoted the HOIA app for public use in addition to strong suggestions to keep a safe distance with others and to wear face masks in public. Today, there are more than 250,000 people in Estonia who use the application. However, it turned out recently that additional development activities are needed to make the HOIA application more user-friendly. Unfortunately, the state failed to conduct the respective procurement, and precious time – weeks if not months – was lost in improving the application that could literally ‘save people’s lives.’ During such hardship, the government particularly cannot afford to fail to support such critical activities or delay important decisions. The example of the HOIA application clearly shows that half-way solutions – like a partly outdated mobile application – is of no use, as it creates an only a fake sense of security among the public instead of providing updated information on the potential risk of infection.

During such periods of adversity, adequate and actual information is critical for governments, entrepreneurs, and people to make their decisions. Paradoxically, the spread of disinformation and conspiracy theories is particularly common during these times of uncertainty. The period of the current pandemic is not an exception, and this dangerous trend has many facets. On the one hand, COVID-19 related issues are prioritized worldwide and a trove of information, studies, medical opinions, and political statements on this topic is published on a daily basis. It is impossible for ordinary people to investigate the credibility of all sources and the trustworthiness of the information they share. Furthermore, according to a recent local survey from February 2021, almost three quarters (70–73 percent) of survey respondents in Estonia agree that a lot of incorrect and inadequate information is released regarding COVID-19 because people have little knowledge of it. Slightly more than half of the respondents also agree that a lot of information is intentionally misleading and deceptive. Thus, people seem to be confused about the information published in the current Estonian media space.

What makes the situation even more complicated is that at the same time, people expect clear guidelines and guarantees in the fight with the virus, and it is difficult for them to understand that under the high level of uncertainty, neither politicians nor scientists cannot provide a 100 percent guarantee that various restrictions, social distancing, and other measures enacted will stop the spread of the virus in the nearest future. On the other hand, Estonian experts have pointed out that what people think of the measures implemented by the government to control the COVID-19 pandemic is closely related to the way people think of the government in general. When some people are extremely critical of the current government, they are also critical also about the COVID-19-related measures that the government puts into place, even if the measures themselves seem to be reasonable and justified.

The most recent clash of opinions in Estonian society is related to the issue of COVID-19 vaccination. According to the same survey, around 62 percent of the survey respondents would be ready to vaccinate, 34 percent would certainly do it should the possibility occur, and 28 percent have not decided yet. In general, men tend to be more positive about vaccination than women are; the same applies to elderly people. Persons holding non-Estonian citizenship, referring mostly to local Russian speakers, are more suspicious as regards vaccination; while about 69 percent of survey respondents with Estonian citizenship would be ready or rather ready to vaccinate themselves, the same applies only to less than half (46 percent) of those with the non-Estonian citizenship. Nearly 29 percent of all survey respondents would rather not or certainly not vaccinate themselves. This distribution clearly indicates that there are certain groups in Estonian society that are against vaccination, which could be linked to Russian propaganda that undermines the trust in vaccines.[1] However, particularly at the early stages of vaccination, the Estonian government itself has made some mistakes in policy planning, such as the failure to compile clear guidelines of who should be vaccinated in Estonia and what exactly should underline a vaccination schedule. Last, several individual incidents have significantly undermined the trustworthiness of the Estonian government institutions and local hospitals in making reliable plans for COVID-19 vaccination. For example, one leading social affairs ministry civil servant got an off-schedule Coronavirus vaccine and the same applies to a high-level Russia diplomat working in Estonia. To conclude, a small country like Estonia particularly cannot afford to make mistakes that create public mistrust in the measures the government enacts to cope with the COVID-19 crisis. The same applies to half-way solutions in public communication and dissemination of information. In the period of the current pandemic, people might literally lose their lives due to of indecisiveness, delays, and disinformation. There is no time for hesitation.

Today, one of the main challenges Estonia faces is to increase its credibility and influence in the Union.

Estonian expertise can be of great use in strengthening Europe’s digital society, through connecting governing institutions and citizens at the EU level and improving connectivity among European countries. Today, one of the main challenges Estonia faces is to increase its credibility and influence in the Union. As a small, innovative country with limited human and financial resources, Estonia must find its niche. There are several policy areas in which the country has the potential to be a leader at the EU level – and even globally. This applies mostly to issues related to a digital society, as both domestically and abroad, Estonia has extensive experience in creating advanced digital networks that interlink national information systems and databases. However, two factors complicate Estonia’s attempts to make its voice heard – in a constructive way, of course – in the European Union in the near future. Firstly, the country has partially lost its positive image as a digital pioneer after setbacks in 2017–2020, when it was forced to replace hundreds of thousands of identity cards due to security vulnerabilities. Furthermore, Estonia has recently dropped from eighth place to ninth place in the Digital Economy and Society Index. Estonian digital experts have stressed that the country might easily slip further down the rankings unless it invests sufficient resources in the field.

About the Author

Viljar Veebel

Viljar Veebel is a researcher at the Baltic Defence College and a lecturer at the Estonian School of Diplomacy. He works also as an associated national researcher for the European Council on Foreign Relations (ECFR). He holds a doctoral degree in political science (Ph.D.) from University of Tartu.  He has worked as academic advisor of the Estonian government in the European Future Convention and as researcher for the OSCE, SIDA and the Eurasia Group.

Reference

[1] See, for example, https://www.politico.eu/article/covid-vaccine-disinformation-russia/ , https://eeas.europa.eu/delegations/azerbaijan/90950/pro-kremlin-disinformation-covid-19-vaccines_en and several other similar reports.

Money-Saving Tips Every Beauty & Skincare Addict Must Know!

Beauty & Skincare

By Riddhi Ganatra

The importance of beauty and skincare has been realized by most people these days, and some of them have got addicted to it. Skincare is essential, especially now we know how the sun can damage it. You need to be sure what your skin requires to be healthy, which often leads to a visit to a professional Townsville skin clinic. Beauty and skincare have a wide variety of products and hacks to choose from, and thus, you need to wisely discover the things that you must require and things that are not worth an investment, and you can manage it efficiently. If you are an addicted person to beauty and skincare, you need to find the solutions that are effective and efficient to you and your body because it is something that doesn’t have exceptions. 

Figure Out Your Needs And Requirements For Beauty

There are lots of brands and their products available that attract people towards it, and even if it is not necessary, they attempt to buy it as they are so-called beauty addicts. It is essential to understand your body and figure out what is the essential element that shines your beauty and what are the things that are essential for taking care of. Ask questions to yourself and manage your body’s requirements for beauty efficiently. The complete assessment of the body will give you a better idea of what are the things that you are wasting money on for the sake of beauty. 

Don’t Waste On Irrelevant Beauty Products.

The beauty and skincare industry has evolved a lot in recent times, and there are numerous products and brands available in the market that people get astonished. These products drag people’s minds easily, and someone who is addicted to beauty and skincare often ends up buying this stuff which is not necessarily required. Some products are irrelevant, which isn’t much required at all. In short, these irrelevant products are not worth the money you are paying. Using too many artificial cosmetics is not suitable for the body also, so keep them away and only use which is necessary for your body and beady care. Instead, rely on cosmetics with natural ingredients and a good reputation, such as Laneige products.

Keep Your Calm

It is also essential to keep your calm every new day. There are different products in the market, and you shouldn’t buy all of them. Again here you need to know your requirement and choose accordingly. The advertisements are made to keep humans tempted and attracted to those products, which is why you need to keep your calm. It doesn’t mean the new product will give better effects than earlier, and the brands are just playing with human psychology. Different people have different skin and attributes, which means some can get immediate effects, and some don’t even get any result of using specific products. So it is necessary to keep your calm when you see ads and hoarding of beauty products. 

Find Simple Hacks And Remedies

Simple Hacks And Remedies

It is always good to be natural, and beauty and skincare can be managed naturally as numerous natural remedies will help you in your skin and beauty care. The homemade natural remedies use household things and can be prepared quickly and very effectively for the human body without fear of side effects. Every beauty and skincare addict should know the homemade natural remedies, which are quick and as effective as artificial. The advantage of these remedies is that these are inexpensive beauty hacks that save money for your beauty care, which would be a great help. There are homemade remedies for literally everything from facial to skin glowing, and these are readily available on youtube and the internet these days. 

Have Your Budget

Allocating a budget to your beauty and skincare routine can be a good money-saving tip for your excessive expense for your addiction towards skin and beauty care. You can wisely choose your requirements and allocate a pocket-friendly budget, as well as it also fulfills your needs. A budget will help you not buy irrelevant stuff and allow you to buy only the things that meet your daily requirements. Anyone who wants to save money for their beauty and skincare budget will help you manage everything from money-saving to requirements. Any expenses can be controlled by having a proper budget to their name; thus, budget allocations are impactful in money-saving. An ideal budget should be chosen wisely, knowing the requirements. Moreover, considering the cost-effectiveness of skincare products containing GHK-Cu peptides for sale can also contribute to efficient budget management, as these peptides offer numerous anti-aging and skin-rejuvenating benefits without breaking the bank.

Avoid Regular Visits To Salon And Parlors

The salons and parlors for beauty treatments are very costly, and for most people, it isn’t pocket-friendly. Salons and parlors are good to have your beauty treatments, but it is unnecessary to go regularly, and you can instead visit when you have a function or party or any special meetings. You can easily manage your beauty and skincare routine at your home using natural homemade remedies for beauty and skincare. Thus, if you can easily manage your skin and beauty care routine from home effectively, then you can save a few bucks by not visiting the salons and parlors. 

Find One Time Investment Products

There are plenty of things in beauty and skincare, and there are many products available that help in hassle-free beauty treatments. Hair removal is an essential part of beauty and skincare routines, and it is not worth spending money regularly to get rid of the unwanted hair from the body. The laser treatment for hair removal by experts is also costly. Thus, it is better to invest in permanent laser hair removal devices through which you can easily exfoliate unwanted hair at home without worrying. Similarly, many such devices are one-time investments and fit your budget. 

Conclusion

Beauty and skincare have a wide range of products, and most people that are addicted to them find each and everything worth it, which is not valid. The brands are psychologically playing with people’s minds to feel the need for the particular products. There are various ways one can save money that is being wasted on beauty and skincare. Some homemade remedies and hacks are very effective for beauty and skincare. These are effective and efficient ways that are helpful in saving money for your beauty and skincare. Interested to learn more about skincare? Head over to skorbeauty.com for a wide range of beauty tips and tricks.

About Author

Riddhi Ganatra

Riddhi Ganatra is an online marketing consultant and outreach expert who loves to write and review fashion and beauty products. She spent more than three years as content creator covering topics like online marketing, technology, motherhood, lifestyle, beauty, and more.

7 Copywriting Secrets to Generating More Leads For Your Business

copywriting in business

By Bridgette Hernandez

There are many reasons to write a copy. You want to establish thought leadership, increase name recognition, build a social media following, earn backlinks, and drive people to your website. As you’re doing all that, don’t lose sight of the one reason that drives your bottom line. That’s writing a copy for generating leads. After all, who cares if people love your content if they aren’t moving through the sales funnel at a healthy pace?

Sadly, writing a lead-driving copy isn’t easy. It takes a deft approach. Using an online copywriting service can help ensure that your copy is effective in driving leads. However, if you choose to write your own copy, consider these seven copywriting secrets for generating more leads. With the help of these tips, you can improve your sales copy and drive more leads. 

1. Write to Create a Sense of Urgency

One of the best ways to get your audience members to answer your call to action is to make them think that time or supply is limited. This creates a sense of urgency that encourages potential customers to make a move now rather than waiting.

Here are some tips for doing this:

  • Indicate a limit in products or tie a reward to answering a CTA immediately.
  • Use dates or times to indicate the beginning or end of special deals or offers.
  • Focus on your products meeting needs, not wants.
  • Display countdown timers or tickers.
  • Use urgency power words like Now, Limited Time Offer, Immediately, Reward, and Last Chance.

Even the formatting of your writing can impact emotional response. Get to the point quickly with subheadings, bold fonts, and bullet points. Avoid long paragraphs or lengthy narratives.

2. Educate Your Potential Customers

You may think that writing content to generate leads means hyper-focusing on sales. That’s not the case. You must also establish yourself as a source of information and education.

Keep in mind that a customer who isn’t ready to buy today is still a potential lead. Take the time to understand their experiences and needs, to educate them, and you will find that they will be more likely to return to you when they are ready to buy.

What happens if they don’t convert? They’ll still remember that you helped them and gave them relevant information. That’s powerfully influential. You can do this by:

  • Writing content that shares strong opinions and offers advice.
  • Don’t act as a customer yes-man. Challenge them, and tell them the truth.
  • Be generous with tips, tools, and resources.

Someone that trusts and appreciates your efforts to inform and educate can also be a great referral source.

3. Use The Second Person Point of View

It may be more natural to write from the first-person POV, but that puts the focus in the wrong place. Instead, write from the 2nd person POV, and make generous use of the word, ‘you’. This allows you to better communicate your value proposition, and speak to the benefits your products and services can bring to your readers.

Using the second-person point of view with emphasis on the word you, also has the subtle psychological effect of making the reader the star of the story. Not only does this create positive feelings, but it also makes it easier for them to envision themselves using your products or services.

You may find that there’s a bit of a learning curve to making this adjustment. Most of us are taught to write from the 1st or third-person POV. Still, it’s possible to learn to do this. Give your team access to various copywriting tools and additional resources. These will help them write more productively and give them time to focus on improving copywriting competencies.

4. Get Rid of The Fluff

Writing for word count is a controversial topic. On the one hand, Google’s algorithms do prefer long-form content. Because of this, you may be tempted to write long posts to earn better rankings.

The problem with long content is that while it may appeal to someone interested in doing a deep dive into a story, it doesn’t necessarily put the audience in the frame of mind to take action. There are other ways to write for SEO and earn better SERP. The best way to do this is to write things that are informative, relevant, and actionable.

When it comes to writing for leads, be concise. Brevity is a virtue, and you must edit your writing ruthlessly. Avoid using the passive voice. If a word or phrase doesn’t inform or otherwise add value, cut it out. Get rid of 50 cent words, and avoid jargon. Instead, focus on informative content and stating your value proposition.

5. Adopt Relatable Tone And Phrasing

Are you using the same language to communicate with your audience? Let’s say you sell a healthcare app for patients with a chronic illness. You could write content with plenty of complex tech-speak and medical terminology, but will that help you reach your audience? Alter your wording and vocabulary to make your content relatable to the people you want to buy your product. Here are some things to try:

  • Use an intro page on your website to direct different audience segments to relevant content.
  • Rely on team members who have direct contact with customers to tell you if your copy would reach your target audience.
  • Let copywriters take the lead on this. They are trained to write to the audience.
  • Know your audience. Pay attention to their feedback. Find user communities and social media groups that your audience frequents, and learn how they talk around your niche.
  • Finally, if you need help creating relatable content, consider hiring AI freelancers who can help you craft language that speaks directly to your target market.

6. Offer Social Proof

What you say about your products may be credible, but the word of your customers is more powerful. Incorporate real stories from your clients into your copywriting. This approach, rather than simply creating a ‘testimonials’ page, allows you to weave social proof into your website content organically. You can do this by:

  • Adding relevant testimonials and case studies to product and services pages.
  • Link directly to customer review platforms for additional credibility.
  • Ask happy customers to share video testimonials
  • Encourage customers to tag your brand on social media

Place social share buttons on blog posts and other content.

7. Tailor Your Writing to The Channel

While you should never lose sight of your brand’s voice, you do need to make some changes to it and your other content choices depending on the platform you are using. Simply put, a potential customer is likely following you on Facebook for different reasons than on Instagram. Likewise, a customer reading your blog is probably looking to have a distinct need met than one who clicks into one of your landing pages.

Don’t assume that your audience is homogenous from one platform to another. Different social media platforms tend to attract different demographics. Learn as much about these as you can. Then, do a bit of competitive research. How are your competitors reaching customers with content?

Final Thoughts

The key to the content that generates leads is to write in an informative, customer-focused, and relevant way. Customers who are ready to move closer to purchase, want purposeful content, but may need to be nudged a bit. Use the tips above to turn your copywriting into a lead generation powerhouse.

Bridgette Hernandez is a writer and editor whose content can be found on multiple blogs and online publications. She writes about a variety of topics but specializes in marketing and small business growth. When she isn’t writing, she enjoys watching old movies and baking.

The Impacts of Proliferation of Arms in Africa

UN Photo/Ky Chung A UN peacekeeper with firearms collected from militias in Côte d'Ivoire.

Conflicts have been Africa’s biggest challenge for decades, despite efforts by various local and international stakeholders to bring lasting peace to the continent. As of 2017, about 25 African states were involved in one or more forms of insecurity, ranging from organized crimes, organized rebellion, violent extremism, secessionist agitations, and ethnopolitical militancy, according to Oxfam International. Though most of these year-long crises have their root cause in ethnopolitical inequalities and other social imbalances that are endemic in most African countries’ leadership setting.

However, they are fueled and sustained by the high rate of uncontrolled arms in the continent. With porous borders, weak and unmotivated security outfits, small arms and light weapons (SAWLs) find their ways easily into and within various African communities. From all indications, without addressing this year-long menace, the continent will keep lagging behind the rest of the world in development, peace and tranquillity.

Approximately 30 million firearms are being circulated across Africa. Findings show that many war-torn zones in the continent have large concentrations of private owned illicit arms. For instance, South Sudan, with just 11.1 million population, has 3 million private-owned (licit and illicit) firearms, representing 28.23 firearms possession per 100 population. Countries like Angola, Ghana, Libya, and South Africa also have a high number of firearms by population.

Sources of Illicit Weapons

Sources of illicit arms in Africa has both external and internal influence, many findings have shown. This includes importations from other continents, such as Europe, Asia, and the Americas. Most of the weapons used by non-state actors in various African countries were manufactured in those continents and are brought illegally to Africa by both foreign and African smugglers. The diversion of legally acquired weapons is another way through which arms are circulated in the continent. Sometimes security officials are responsible for this act. For instance, soldiers from Nigeria, Ethiopia, and other African countries have been caught or accused of selling arms to militant groups on various occasions. In some cases, military armouries are looted, leading to dangerous sophisticated weapons in the hands of insurgents. For example, findings show that PKM general machine guns are traded in Mogadishu’s Bakara market in Somalia, which may not be unconnected with illicit importation and diversion.

Armed Crises in Africa

Ethnic, religious, and political wars are some of the crises daily fueled by this continuation of SALW proliferation in Africa. Ethno-religious crises stem from various militant groups that fight daily to force their ideologies on the rest of the population, just as some others battle to control lands and natural resources. Political crises on the continent come in different forms, and one of them is the incessant electoral violence at various governmental levels. In many African countries, there is hardly an election without bloodshed.

For instance, one of the continent’s deadliest election-related violence occurred in northern Nigeria in 2011. The violence, which started with widespread protests by supporters of the then main-opposition candidate, Muhammadu Buhari, who is now president, lasted three days, claimed 800 lives and displaced over 65,000 people in 12 states. Similarly, the recent 2019 general election that brought Buhari back into the office for a second term was also characterized by violence in many states perpetrated by both state and non-state actors.

According to Human Rights Watch (HRW), some of these violent incidents were carried out by soldiers and police officers. There were also reports of innocent voters and other members of the public attacked by thugs hired by political gladiators to disrupt the electoral process. During the whole election cycle, starting from campaigns in 2018, up to  626 people were reportedly killed.  Also, the recently concluded January 2021 election in Uganda was marred by various degrees of violence. HRW reported that authorities frustrated electoral activities from the opposition camps, and harassed, beat and shot at journalists. Instances of political violence like these have been a rising pattern since 2000 and have also occurred in Algeria, CAR, DRC, Cote d’Ivoire, Mali, Sudan, and many other countries. In many African countries, there are disproportionate concentrations of power, influence and wealth around political offices. This is one of the reasons politicians see elections as do or die and are willing to kill and maim to come to power.

Human Costs: Deaths, Forced Movement, Disabilities, Bereavement

The proliferation of SALWs in African has a strong link to the millions of fatalities and injuries recorded on the continent over the past few decades. Between 1983 to 2005, 4.3 million to 8.4 million people lost their lives in just three countries (Sudan, DRC, and Rwanda) due to armed conflicts, Oxfam International reported. Somalia is one of the war-torn African countries that has endured armed conflicts for decades. Since 1991 when the war started, it is estimated that 350,000 to 1 million people have lost their lives due to the conflict. 1991-1992 witnessed the most intense unrest in the country as various armed groups fought for resource and territory controls. Apart from the direct violent deaths, there were other tolls of the war that killed thousands of people. For instance, in 1992, the country experienced a devastating famine that claimed 500,000 lives. Unfortunately, three decades after, Somalia still has not experienced a lasting peace.

Many other African countries have also had their fair share of deaths and injuries from armed conflicts. In Nigeria, for instance, the Boko Haram insurgence is one of the country’s security challenges for years. Reports show that the deadly group has killed more than 36,000 people since it started its jihadism in 2000. In the past one year, over 650 persons were killed by Boko Haram members, despite the government claiming the daredevil group has been “technically defeated.” Recently, the group has heightened its attacks on academic centres  – living up to its anti-western education agenda. Some of its recent attacks were the kidnapping of school children in the northern part of the country.

Also, in November 2020, the group slaughtered dozens of people in different attacks on farmworkers. Many African countries have also grappled with herder-farmer clash, mostly by Fulani militia. Some reports show that the world’s fourth deadliest militant group killed over 2,500 between 2017 and 2020 in Nigeria alone. There are also several cases of kidnapping, raping, and displacement of their victims in different parts of the country.

The proliferation of arms has also contributed greatly to the spike in forced migration in the past decades. The continent has recorded an exponential increase of internally displaced persons (IDPs) and refugees. “Forced population movements within and across borders are generally motivated by the need to avoid injuries and deaths from uncontrolled arms,” Oxfam International said. The highest number of IDPs and refugees in Africa are in countries and regions experiencing armed conflicts. Some of them are Lake Chad Basin, Somalia, Sudan, Mali, and Nigeria. A 2011 Centre for American Progress gave worrisome details of the seriousness of displacement in Somalia. According to the report, the chance that a Somali was either an IDP or refugee was 1 in 4, just as 3,500 refugees fled the country every day. A recent report by Refugees International shows that Somalia still has approximately 2.6 million IDPs, with the capital Mogadishu having the largest concentration – despite interventions by international bodies.

In Nigeria, over 2.1 million people are internally displaced, and there are 778,000 in Cameroon, Niger and Chad, a 2020 report by the U.N. revealed. The spike in conflict-induced displacement has its highest tolls on women and children. In northeast Nigeria, for instance, 78% of displaced persons are women and children. Many developed countries have recorded a surge in refugees from African countries in the past few decades due to armed conflicts. For example, the number of asylum seekers in the U.K. has increased dramatically since 2012, and the highest number is from war-torn sub-Saharan African countries. Other western countries like the US, Canada, and France also have many refugees from Africa.

Silencing the Inequalities to Silence the Guns

The African Union Commission (AUC) seemed to be well aware of the enormity of SAWL proliferation in the continent when it launched its Silencing the Gun Campaign in 2020. Much like AUC, many other stakeholders have also suggested various ways to curb the hydra-headed menace. However, the rallying point has always been – addressing the socio-political inequalities rooted in almost every facet of the continent’s leadership setting. Some of the worst forms of deprivation and disparity are daily experienced in Africa. While most socio-political leaders live in affluence in many African countries, a greater proportion of the population experience poverty, with many living below $1 dollar per day.

This explains why some of these countries have a high number of impoverished and uneducated population. The issues have even been exacerbated by the COVID-19 economic downturns, which made many lose their income and significantly increased the number of out of school children in the continent. According to AUC, Africa has 600 million young people who are unemployed, uneducated, or in insecure employment. The current situation makes it easy for unscrupulous elements in society to recruit from the army of unmotivated, unempowered youths and armed them with illegally acquired weapons. Addressing this issue will make other suggestions, steps, and actions effective.

About the Author

Olusegun Akinfenwa is a correspondent for Immigration News, a news organization affiliated with Immigration Advice Service (IAS). IAS is a leading U.K. immigration law firm that helps people migrate and settle in the U.K.

Expert Tips to be a Master in Microsoft Project

Project managers are catalysts for change in any industry. Well-run businesses have short- and long-term plans in place, but without a project manager, executing plans will always be a challenge. These professionals oversee projects from the beginning to the end.

Becoming a successful project manager is not a straightforward process. But there is a path to follow by which you can gain the required skills to become an expert manager. You’ll learn that behind every successful project manager is a program or software that makes complex tasks more manageable.

One program that project managers depend on to oversee both simple and complex projects is Microsoft Project. This program helps manage the timely completion of projects within budget. It’s a complicated program for beginners, but well worth the time it will take to master its features.

Here’s all the information you need to know:

Understand the Fundamentals of Microsoft Project

Building your schedule in Microsoft Project will be a step-by-step process. Keep things simple and get every stakeholder on board. Create a priority list of all the tasks you’re planning to complete. Next, identify critical milestones for your project. In short, create a context for your project.

Then determine the time frame. Be sure to define the start date and time of your project early in the planning stage. This will keep you on track and help avoid overruns on time and money.

Make sure that you have a default task setting and it is auto-scheduled. A project calendar is another fundamental for Microsoft Project use. You can achieve the desired results if you stay focused on keeping the plan streamlined, simple, and straightforward.

Know the Microsoft Project Scheduling Best Practices

Every organization has its list of best practices. When you work with these best practices in mind, you can achieve the best outcomes. Understanding Microsoft Project’s scheduling best practices is vital for anyone looking to become a pro in using this program.

One such practice is creating a logical Work Breakdown Structure for your plan. For instance, the key milestones you set for your project need to be achievable. You also should add time constraints to tasks after outlining them, not before.

Also, define relationships between various tasks. A baseline is another vital aspect, but you’ll need to get your timing right.

What You’ll Want to Avoid on Microsoft Project

Depending on your objectives, some aspects of Microsoft Project will serve your project better than others. Understanding what to avoid will help you stay on track.

You should avoid making any adjustments after you’ve created your schedule. Many inexperienced managers make the mistake of changing tasks, milestones, and deadlines after their projects have started. One exception: you can adjust task names when needed.

Some managers schedule their tasks manually, leaving the project vulnerable to a host of difficulties. Also, avoid limiting the use of constraints set during the planning stage.

Lastly, never delete tasks for any reason; instead, inactivate them. If you can avoid these practices, Microsoft Project can work very well for you.

Know the Microsoft Project Shortcuts

One way to become an expert in Microsoft Project is to learn the shortcuts. Shortcuts come in handy when you have short deadlines and massive tasks to complete. Microsoft Project has over ten shortcuts that can help you speed up your work and master the program quickly.

There’s a shortcut on Microsoft Project to help you in indenting & outdenting to create WBS. You can also collapse or expand a summary task, expand a schedule, or adjust the formatting type. Other shortcuts help in inserting blank rows and auto-saving completed work.

All the shortcuts on Microsoft Project are helpful. Although mastering them isn’t mandatory per se, it would be for anyone looking to move from beginner to expert quickly.

Get a Project Management Certification

Project management, as with any other skill, requires learning to succeed. Certifying your project management skills will help you advance from a beginner to a skilled manager. Thus, the first step for you to take is to get a project management degree to gain the required educational background.

If you want to use the Microsoft Project program, the next step should advance your program skills. Sign up for an MS Project tutorial to take your understanding of the program to the next level. Keep learning and expanding your knowledge base and you’ll be on your way to becoming a Microsoft Project pro.

Practice Using Microsoft Project

Another way to improve in Microsoft Project is to practice regularly. Without first-hand knowledge, you cannot develop competency. In many industries, recruiters are shifting priorities and focus from institutional learning to a greater valuation of an individual’s skill set.

Regular practice will give you the desired expertise in Microsoft Project as you quickly move from beginner to expert. As you practice, keep the list of best practices at your fingertips. These practices will continue to work for you even later as an expert.

Conclusion

Becoming an exceptional Microsoft project user isn’t easy. There’s so much to learn before you can possess the right skills for the job. And you’ll need to adhere to the best practices of this widely used software. It will take time and require a great deal of preparation on your part to get it right.

As a project manager, you will oversee and facilitate the smooth running of your projects. Managing timelines, setting up tasks, and controlling costs are just a few of the responsibilities that you will fulfill. A dependable tool such as Microsoft Project will help you achieve your goals, but, as mentioned earlier, get ready to learn and grow.

4 Most Underrated Music Genres to Listen to During Studying

music

Music can make any process interesting and enjoyable. The only thing you need to do is choose the right soundtrack for any of your chores. But what if you’re tired of all your usual playlists and artists? Look at the underrated and underground genres and their best representatives.

We often don’t know about the existence of such overlooked genres, even if we have heard them before. There are so many unique and famous bands out there that belong to this underground scene. People don’t even realize that there are whole communities full of other hidden gems behind these bands.

That’s why in this article I will share some of the underrated music genres that you may or may not have heard before. So, put on your headphones and start studying to these awesome tunes. Or you can do it like me: I found professionals to make an essay for me by EssayWritingService because I’m overstressed with all the chores. Anyway, let’s get into the list.

Experimental

Yes, experimental is the most undefined and hardest to explain genre. After all, it’s called experimental for a reason. It’s because of how artists use elements of completely different genres. But much more often, it’s the opposite – the elements and key points of their music can’t be characterized by any of the existing genres. 

Overall, it’s pretty unpredictable, but there are some guidelines that you can follow. The most famous and well-known part of this scene is techno. Right, techno was experimental at first as it was considered too unusual and innovative in the existing musical environment at the time. 

However, now it’s generally considered a separate genre. So, what are the key points you should check out in the experimental scene? It’s ambient, industrial, and drone. While drone and industrial may be obscure, ambient suits perfectly for studying. It’s slow-paced and very calming. It can be described as floating in the clouds, not necessarily snow-white ones, though. Sometimes, the ambient feature can be dark too. 

But if you’re looking for something that would create a light and conforming feeling, ambient is your choice. Just google “ambient,” and most results will suit your needs perfectly. Or you can follow my recommendation and start with The Caretaker. He may be not the most precise representation of ambient and experimental in general, but his music is worth checking out.

Synthwave

This scene became popular thanks to the game Hotline Miami and the movie Blade Runner 2049. If you know what cyberpunk is, then synthwave is an ideal soundtrack to everything related to cyberpunk. You may have also seen the countless memes with Kavinsky’s “Nightcall” back in 2016. But despite the rapid gain of fame, it’s still barely recognized as a genre.

Anyway, synthwave is inspired by the 1980s. I mean by the computer innovations, the rise of synthesizers, the advertisements, and culture in general. Retrofuturism is what this music sounds like, in case you’re familiar with the term. And if not – you should do some research about this magnificent and intriguing part of our culture.

Returning to synthwave, it’s based on synthesizers mostly, as you could guess. Artists try to resemble and represent the innovative sounds of the 1980s, trying to use as much analog tech as they can. The ones that are the best to start this journey are Dance With The Dead and Carpenter Brut. If you’re not afraid to get a bit heavier and darker – metal-inspired and former black metal band Perturbator is your go-to.

Atmospheric Black Metal

Black metal is an underrated music genre on its own. And it should always remain there as it was never intended for the big scene. Well, at least that’s what its popularizers and key figures say. But black metal has tons of subgenres. Trust me, they are called different names for a reason as each of them brings unique tones and emotions.

What we’re looking here for is the atmospheric subgenre of black metal. As the name says, it is focused on the atmosphere. It started with Burzum’s brilliant repetitive guitar passages recorded on the tiniest amplifier and the worst headset they could find at the recording studio. Even if they don’t admit it, Burzum gave a strong push to the creation of this subgenre.

Some bands may sound too harsh and extreme, but there are the ones that everyone could listen to. Usually, their masterpieces consist of long guitar passages with beautiful riffing and synths in the background. The pace can differ from one band to another because each of them has a unique style. But overall, they all focus on creating an atmosphere that fully absorbs you, generates images in your head, and takes you through a journey.

There are no definite first steps in this direction, but my suggestion would be the following:

  • Summoning;
  • Woods of Desolation;
  • Agalloch;
  • Saor;
  • Midnight Odyssey.

Post- and Math Rock

As both subgenres belong to indie rock, I decided to combine them into one while noting the peculiarities of each. 

Like every “post-” subgenre, post-rock brings a more emotional side to usual riffs and drums in rock. It prefers exploring beautiful and sometimes sensitive textures over straight-to-the-face simplicity.

Yet, it’s not as light and not even nearly as popular as indie rock. So, I would call it a perfect soundtrack to the early spring days, when it’s getting warmer and everything starts to grow, but grey clouds and rains interrupt the constant happiness. It’s some kind of a strange, beautiful melancholy.

For math rock, it’s the technical side that shapes it: unusual time signatures, interesting riffs, and sometimes unexpected instruments. 

The best band to get acquainted with both subgenres at once is Maybeshewill. In my opinion, it reflects the emotional and technical features of these scenes. 

Summing Up

Don’t limit yourself to only these subgenres, though. There are so many other underground scenes no one has ever heard about that one life isn’t enough to get acquainted with all of them. So, keep exploring the musical world, and I wish you to find the perfect soundtrack for enjoyable and productive study sessions.

5 Latin American fintechs to watch after the pandemic

Latin American fintechs

By Craig Dempsey 

In Latin America, as in much of the world, the ongoing global pandemic has hammered economies, as people and businesses have been forced under severe restrictions intended to hold back the advance of COVID-19. Yet with vaccines now being widely dispensed, the end of the crisis appears in sight. For businesses that were able to adapt or respond to the pandemic in order to grow, including many financial technology (fintech) companies, the future looks bright.

Digitization and the shift online was already underway at a considerable pace, however, the global pandemic has seen it explode. With people increasingly forced to shop and carry out day-to-day tasks via their phones and computers, companies offering consumers opportunities to make online commercial life easier have been well positioned to expand during the pandemic.

Their success has seen a number of tech companies pivot to move into the fintech sphere, while traditional financial institutions have also been forced to sit up and take notice, with major banks embracing fintech solutions and partnering up with some of the budding young companies that are disrupting the finance industry.

Recently at Biz Latin Hub, we ran a series of articles highlighting some of the tech companies from the 16 countries around Latin America where we have a presence. Having achieved expansion during the crisis, we expect them to keep growing once the pandemic subsides.

Here, six fintech companies from countries around the region that I expect to have a bright post-pandemic future are considered, including firms based in Colombia, Costa Rica, Mexico, Peru and Uruguay.

PayU (Colombia)

While Rappi, Colombia’s most famed tech company and first unicorn, has recently moved into the fintech sphere by announcing the launch of a digital bank in partnership with Colombian banking heavyweight Davivienda — and as such is certainly one to keep an eye on — I have picked out PayU as a Colombian fintech to watch in the post-pandemic future.

That is because the company, which was already on a strong upward trajectory before the crisis, has seen a significant growth during the pandemic, as highlighted by statistics published on their website.

According to company figures, during the first seven months of 2020, PayU saw more than 120 million transactions processed in Latin America alone, as 47 million individual accounts made purchases from more than 25,000 e-commerce platforms.

With a presence established in Argentina, Brazil, Chile, Mexico, and Peru, as well as its home country of Colombia, the firm has its fingers in some of the biggest economic pies in Latin America and is only likely to grow in those markets and expand into new ones.

OMNi (Costa Rica)

OMNi started out in November 2019 as OMNiBici, a bicycle rental application based in Costa Rica’s capital city, San José. However, founded and backed by a group of highly-regarded investors, the company rapidly expanded, first into ride hailing with its OMNiTaxi service and subsequently stepping into the fintech sphere with OMNiMoni.

Today OMNi is categorized as a ‘super app’, due to that range of tech-based services, with OMNiMoni, which was launched in July 2020, serving as a digital wallet to manage funds and debit cards, make payments, transfer funds, and request loans.

Having ridden out the impact of the pandemic and overcome the enforced shuttering of its bicycle sharing service by branching into fintech, the company has shown the sort of resilience that is essential for success in a competitve commercial environment.

Given that the company announced it would be employing 2,500 more people in April 2020 — amidst severe commercial pain and uncertainty due to the pandemic — the company looks to have a very bright future indeed. 

Konfío (Mexico)

Located in Mexico City, Konfío provides various types of loans for small- and medium-sized enterprises (SMEs), offering business loans of up to $6 million, credit lines of up to $2 million, and “entrepreneur credits” of up to $85 million. On top of this, Konfío’s catalog of services includes a virtual credit card and life insurance with a value of up to $1.5 million.

The company also provides a tool to access the credit score and credit history of a business.

Founded in 2013, the company has seen considerable growth over recent years and today is one of the biggest recipients of funding in the Mexican fintech ecosystem, having generated more than $143 million in investment, including from Japanese corporate titan Softbank.

In a mark of the demand the company has witnessed during the pandemic, in September 2020, Konfío announced that it reached an agreement with IDB Invest to receive a new credit line of up to $64 million.

With many businesses struggling during the pandemic and forced to seek lines of credit, and given the economic bounceback that will see many companies being founded in the post-pandemic period, Konfio can be expected to continue on its upward trajectory.

Kambista (Peru)

Kambista is a pioneering digital currency exchange platform allowing users to easily convert Peruvian soles to US dollars, both via its website and via its mobile application.

As a winner in 2018 of Startup Peru — a competition run as part of the country’s National Program of Innovation for Competitiveness and Productivity — the company received seed capital and assistance in scaling its business.

Notably, the platform reported a tripling of users during the pandemic, with 1,000 new accounts opened per month during the first months of the pandemic, while the company reached more than 300,000 transactions in the midst of the crisis.

In a mark of the bright future ahead for the company, CEO Daniel Bonifaz, who only set the company up in 2016, reported in July that the company had managed to reach a much wider demographic than it was initially intended for, with smaller-scale and older users adopting the platform. As such, it can be expected to continue to grow once the pandemic subsides.

Paganza (Uruguay)

Paganza is an application that allows its users to pay bills from their smartphone by directly scanning invoice barcodes and debiting the money directly from the bank account they have linked to their account.

With Uruguay witnessing exponential growth in electronic and online payments even before the pandemic struck, the company had built up a strong client base and was well-positioned for the newfound reliance on digital payments that the crisis brought about.

Having established partnerships with locally-based banks including BROU, BBVA, Scotiabank, HSBC, and Santander — the latter of which had 300,000 users, or approximately 10 percent of the adult population in the country — the company is well established in the market, helping it to rise to be one of the top financial apps downloaded in the country.

With a significant share of Uruguay’s already $15 billion per year digital payment market, Paganza can be expected to continue its upward trajectory once the pandemic is over.

About the Author

Craig Dempsey

Craig Dempsey is the co-founder and chief executive officer of Biz Latin Hub Group, an organization dedicated to assisting investors in Latin America and the Caribbean by providing market entry and back-office support services. Craig is an Australian military veteran and has been deployed overseas on numerous occasions. He is also a former mining executive with experience in Australia, Canada, Colombia and Peru.

Are Bitcoin and other digital currencies the future of money?

Bitcoin

Cryptocurrencies…They started as a great idea that hit us like a fly on summer days. Billionaires had been ignoring it since its beginning; however, in the last few months, many companies are accepting it (this is the fact that cryptos are going to be around us for a while). Companies like PayPal, Tesla, and Square started to accept Bitcoin. So, what is it? Will it ever replace the traditional currency?

What a cryptocurrency is?

A cryptocurrency is a digital currency that can be managed through the use of high-level encryption methods known as cryptography.

The culmination of using cryptocurrency happened with Bitcoin in 2009. While in following years, Bitcoin attracted a growing, it achieved notable investor and media attention in 2013 when it peaked at a record $266 per bitcoin. Bitcoin had a market value of over $2 billion at its peak, but a 50% fall quickly.

Thereafter, sparked a furious debate about the future of cryptocurrencies in general and Bitcoin specifically. These days, everyone is asking: will these alternative currencies replace traditional currencies? Or are cryptocurrencies just a trend that soon will be vanished?

Some financial analysts are predicting a big change in crypto as institutional money enters the market. Moreover, some predict that people are looking to invest in Bitcoin, but there still needs to be the interest to want to invest in crypto.

Understanding Bitcoin

Being a decentralized currency, Bitcoin, uses peer-to-peer technology, which enables all functions as transaction processing, currency issuance and verification to be carried out collectively by the network.

This decentralization does render Bitcoin free from the government interference of manipulation, but there is no central authority to ensure the value of Bitcoin and if things are running smoothly, that’s the flipside. This currency is digitally created through powerful computers to solve complex algorithms and crunch numbers. This process is called “mining”. Currently, Bitcoins are created at the rate of 25 Bitcoins per 10 minutes.

These kinds of characteristics make Bitcoin fundamentally different from a flat currency, a currency that if backed and in full faith of its government. Flat currency’s activity is supervised by a nation’s central bank and is a highly centralized activity. Even though the bank does regulate the amount of currency that is issued in accordance with its policy objectives, there is no upper limit to the amount of that currency issuance, in theory. In addition to that, Bitcoin has no support like flat currency against bank failures which are covered by a government body. The whole value of Bitcoin is dependent on how much investigators are willing to pay for it at one point in time. Also, in case a Bitcoin exchange folds up, a person with Bitcoin balances has no resources to get them back.

Alternatives to Bitcoin

Bitcoin, Ethereum, and Litecoin have risen dramatically over the last year, and are making headlines.

What Is Litecoin?

Litecoin was one of the most popular digital currencies, behind Bitcoin and Ethereum.

Litecoin is that type of digital currency that enables instant, near-zero cost payments to anyone in the world. Litecoin is an open-source and global payment network that is fully decentralized. What secures the network and empowers individuals controlling their finances is – Mathematics.

How Litecoin Is Different

Litecoin is different than other currencies in a couple of different ways.

First, unlike Bitcoin and Ethereum, Litecoin uses a ‘script to mine units. This somehow prevents individuals from making rigs specifically to mine the currency.

Second, Litecoin has one of the fastest transaction times of the digital currencies (2.5 minutes).

Third, and the most popular ones is that Litecoin is the cheapest of the three major cryptocurrencies.

Ethereum

Ethereum is getting popular among investors over the last year. However, unlike Bitcoin and rival currency Litecoin, Ethereum is being adopted by many companies to do transacts.

In the cryptocurrency wars, some people are considering that Ethereum is like the diamond of the currencies – it has both a fundamental value and an industrial value. On the other hand, Bitcoin operates like gold – it has not much industrial value, but people buy it and sell it based on its inherent value.

Due to the popularity of Ethereum, everyone is getting curious about what it actually is, how it is different from Bitcoin, and how to invest in it.

Ethereum was designed as software to allow developers to run the code of applications. Wait, what? Everyone thought that Ethereum was money. Well, yes! Ethereum has a monetary aspect.

But How Ethereum Is Different from Bitcoin

Bitcoin was created to be a digital currency. Ethereum, on the other hand, using a system called ‘Ether’ was designed in the first place to facilitate Software’s. As a result, people are becoming interested in investing in the Ether.

Finally, Ethereum is much cheaper than Bitcoin. Bitcoin currently trades for over $2,600 per unit, while Ether trades at just $318.

Dogecoin

If you’ve been following all of the excitement around Dogecoin, you have probably seen some related media coverage coming from Elon Musk. Thanks to Musk’s tweets, Dogecoin has recently been getting a massive run-up of its own. So you may try to buy Shiba Inu coin.

But what exactly is Dogecoin and Where Can I Buy Dogecoin?

Back in 2013, Dogecoin started as a joke. Its name comes from a Shiba Inu dog meme. Unfortunately, Dogecoin isn’t supported by many popular cryptocurrency exchanges, such as Coinbase, Gemini, and BlockFi.

What Is the Future of Dogecoin?

Elon Musk has been tweeting for Dogecoin – which he helped to drive up its price. He started tweeting about Dogecoin at the end of last year and he hasn’t stopped yet.

Musk has tweeted his support for the Dogecoin again, again, and again! As long as he keeps tweeting about the coin, people will keep buying it. But, while following social media hype can be a smart short-term trading strategy, it doesn’t necessarily mean that DOGE will have a lasting future.

Ripple (XRP)

Ripple or widely known as XRP is different than other cryptocurrencies because it is created by a private company – because they wanted to enable an easy way to send money globally.

Buying Ripple is not easy as is with other cryptocurrencies, because it requires some additional steps.

Ripple was created as a payment processing platform that allows global transactions using its coin, XRP.

Like other cryptocurrencies, there is a high risk if you are considering investing in Ripple. However, because of the low price, why not investing in it – you might be thanking yourself in several years.

Cardano

Cardano is that type of cryptocurrency that actually tried to solve problems that bother Bitcoin. It was created in 2017.

Cardano uses a currency called Ada. However, most people simply refer to it as Cardano. Cardano is trying to be different from Bitcoin, they want to deliver a secure and sustainable blockchain that can protect user privacy, but on the other hand, meets the needs of regulators as well.

Lately, Cardano has become popular – and its value has risen dramatically.

How to use and store bitcoins and cryptocurrencies

If you make up your mind and decided to use Bitcoin or any other cryptocurrency – you need to have a digital wallet.

A cryptocurrency wallet is a software program that stores private and public keys. Of course, they interface with various blockchains – to help users to monitor their balance, and do transactions.

For example, if a person sends you bitcoins, they transfer the ownership of coins to your wallet address. There are several types of wallets that provide different ways to store and access your digital currency. The most popular ones are Exodus Wallet, Electrum, Mycelium, Ledger Nano X, Ledger Nano S, Trezor Model T, etc.

Should You Invest in Cryptocurrencies?

If you have ever considered investing in cryptocurrencies, you should bear in mind that you have to treat your investment as any other venture.

You should also keep in mind that there is a chance you can lose most of your investment.

Cryptocurrency has no fundamental value, despite the buyer’s willingness to pay for it. The cryptocurrency is very sensitive to price fluctuations, which increases the risk of losing investments. If you are not able to tolerate that kind of volatility, you can always look elsewhere for investments that are suitable for you.

What Does it Hold the Future of Cryptocurrency?

There are a lot of problems that virtual currencies presently face: digital fortune can be erased by a computer crash, can be stolen by a hacker. But these problems that cryptocurrencies face may be overcome in the future through technological advances.

Nowadays, cryptocurrencies are accepted by a minor number of retailers, the number is increasing, but there is still work to do. To be widely used, they have to be first accepted by consumers.

To become part of the mainstream financial system – cryptocurrencies have to accomplish some criteria. It should avoid hacker attacks; they should be easy to understand; preserve user anonymity without being a conduit for tax evasion, money laundering, and other bad activities. These are very challenging criteria to satisfy, but there is a possibility that cryptocurrency in a few years could be part of our lives.

Conclusion

The rise of Bitcoin and other cryptocurrencies has divided the opinion about its future. The success of Bitcoin has inspired entrepreneurs to create alternative cryptocurrencies such as Ethereum, Litecoin, Ethereum or Dogecoin. A cryptocurrency that wants to become part of the financial system would have to meet some divergent criteria. While that possibility looks far away from happening, there is a doubt that Bitcoin’s success or failure in dealing with difficulties may determine the future of other cryptocurrencies in the years to come.

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