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Building Better Mental Health: The Relationship Between Wellbeing and Office Design

Wellness

Spending time in a cramped, dark, claustrophobic environment is not a pleasurable experience. There is no hiding that, in a matter of minutes, it can begin to bring about unpleasant effects. This is a ‘modern’ condition named Sick-Building Syndrome, which is responsible for the symptoms you get when you are in a specific building. From headaches and runny noses to rashes and tiredness, there are numerous signs – which worsen as time goes by – that indicate you are in an enclosed space that you are not comfortable in.

A well-planned workspace offers the opportunity to increase productivity and efficiency. Not only that but the layout and design of the office can also improve employee and workplace wellbeing. From airy and colourful rooms to adequately lit spaces, there are several ways in which owners and managers can arrange their work offices to aid their employee’s mental and physical health.

With this in mind, with the help of Westfield Health, we explore the relationship between office design and wellbeing by outlining some of the steps that can be taken to create a better working environment.        

Invite light in

The presence – or lack – of natural light inside a building can have a significant impact on people’s mood and overall health. Allowing as much natural light as possible into the office will reduce detrimental physical effects. It has been found that working within ten feet of a window can limit headaches, eye strain, and blurred vision by 84%.

What’s more, natural light has a positive influence on the mind and body. It affects both hormonal activity and circadian rhythms, which in turn play a beneficial role on energy levels, quality of sleep and productivity. Hence, it is crucial to ensure that workstations receive lots of natural light.

Minimise noise

There is no hiding that noise can be highly distracting. Can you concentrate on a task if there are several colleagues chatting in the same room? Ultimately, high levels of noise inside the workplace can undermine worker productivity. 

One way to tackle this problem is to identify spots inside the office in which employees can enjoy the privacy and calmness they need to thrive. Workplace design can help create breakaway areas and silent booths which will provide team members with the peace and quiet they require to focus.

Room colour

It is no secret that colour psychology can have a considerable effect on people’s moods. In this respect, advertising and marketing have been making the most of specific chromatic tones for years. You can use the same methods in your workspace too. 

For instance, shades of blue can inspire productivity, benefit creativity and promote positivity. As for green, it is the perfect colour to induce relaxation and restfulness. Based on the nature of your profession, you can choose the colours that best suit your duties and work routines.    

Fresh air and nature

The quality of air inside the workplace can have a substantial impact on the wellbeing of your employees. In fact, according to recent research by Harvard School of Public Health, fresh air in the office can aid people’s efficiency levels. Air pollution, however, can be associated with reductions in cognitive function. 

In this respect, plants can offer some precious support. Not only are they an aesthetically pleasing addition to the workspace, but they naturally purify the air by absorbing CO2 and releasing clean oxygen. Room fresheners are also another valuable option, and some of their fragrances could perk up your employees’ mood and concentration levels. For example, pine intensifies alertness, whereas citrus and peppermint can lift workers’ spirits. 

Space to eat and move

Finally, setting aside space where people can eat, drink, and move can work wonders on the morale and wellbeing of your team. Not only is it a way to allow your employees to take breaks from time to time, but it is also an opportunity for your employees to interact and socialise with their fellow colleagues. In the long term, this will facilitate integration and promote a more active culture within the workplace. 

Furthermore, it may also be wise to reserve specific rooms for exercise purposes only, whether it is short yoga sessions or some other form of physical activity. Exercising can boost your employees’ wellbeing and productivity, giving them the energy and motivation to take on their daily duties.

The layout and design of your work office can do your team the world of good. As an owner or manager, you may even want to consult your employees on the matter. You could ask: ‘What aspects of your workspace could be improved?’, ‘What additions would help you to perform better?’. In the meantime, we hope that these tips will provide you with the inspiration you need to create a work environment that supports both productivity and wellbeing.

References

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Regulating Cryptoassets: Overview of the UK Regime

By Effie Stathaki

This article discusses the application of the UK financial services regulatory regime to cryptoassets and outlines the main UK policy developments. It explains how the UK regulatory perimeter and financial promotions framework applies to market participants carrying on activities (both regulated and unregulated) relating to the different types of cryptoassets.

Introduction 

UK legislators and regulators recognise that clarity and certainty for market participants as to the rules that apply to cryptoassets is essential to encourage and support future innovation in the financial services sector, as well as ensuring optimal consumer outcomes. Currently, UK legislators and regulators have applied the existing regulatory framework and legislation to cryptoassets as it would apply to other financial products and services but are they contemplating the development of a bespoke framework for crytpoassets. This article outlines the current regulation of cryptoassets within the UK. It explains what is regulated by the UK regulators, where regulation applies and how this impacts on firms and whether a person carrying on activities relating to cryptoassets can promote its activities in the UK. It also provides an overview of the key legislative and regulatory proposals. 

Overview of key provisions

a. FCA perimeter 

The Financial Conduct Authority (FCA) perimeter, determines which activities require FCA authorisation and what level of protection consumers can expect for the financial services and products they purchase. The perimeter is decided by the Government and Parliament through legislation. The perimeter includes specified activities and investments set out in FSMA1 and the RAO2 or activities regulated by the FCA by virtue of other legislation.

b. The Cryptoassets Taskforce and the FCA cryptoassets perimeter guidance

i. The UK government established a Cryptoassets Taskforce (the Taskforce), comprising the FCA, the Bank of England (BoE) and HM Treasury (HMT), to assess the policy and regulatory implications of cryptoassets, and the underlying technology in financial services. In the absence of an international consensus of the categorisation of cryptoassets, the Taskforce has established a framework for categorising cryptoassets3, which the FCA has subsequently used as a starting point for producing guidance on the extent to which different types of cryptoasset fall within the regulatory perimeter.

The Taskforce has defined cryptoassets as: “cryptographically secured digital representations of value or contractual rights that use [that is, are built on] some type of DLT [this includes blockchain] and can be transferred, stored or traded electronically.” It sub-divided them into distinct categories of tokens to reflect their specific characteristics:

    • Security tokens
    • Exchange tokens
    • Utility tokens

The Taskforce recognised that that cryptoassets have a range of features and a variety of uses that typically (although not mutually exclusive) are: 

    • A means of exchange
    • Investment 
    • Capital raising

ii. The FCA issued the Cryptoassets Perimeter Guidance (the Guidance)4 with the aim of clarifying whether the different types of tokens identified by the Taskforce are likely to fall within the existing regulatory perimeter. The Guidance considers both unregulated and regulated tokens. The FCA confirmed that security tokens fall within the regulatory perimeter whereas exchange tokens and utility tokens are generally considered unregulated. In addition to the tokens identified by the Taskforce, the FCA introduced e-money tokens and stablecoins. The FCA considers that e-money tokens are regulated tokens, whereas stablecoins may fall within the definition of an e-money token or a security token provided they meet all the conditions of security tokens and e-money tokens or fall outside the regulatory perimeter. 

c. Understanding regulated and unregulated tokens  

This section provides an overview of regulated and unregulated tokens, as set out in the Guidance. 

i. Security tokens

A “security token” is any cryptoasset that provides rights or obligations that are akin to those specified investments, excluding electronic money, that are included in the RAO. In this sense, security tokens have characteristics of traditional securities, such that the rights and associated obligations for the holders of security tokens are largely, if not exactly, the same as those that would arise if they held traditional securities. Therefore, persons performing any specified activities as detailed in the RAO in relation to security tokens by way of business in the UK will likely need to be authorised by the FCA to do so.

A “security token” is any cryptoasset that provides rights or obligations that are akin to those specified investments, excluding electronic money, that are included in the RAO.

ii. E-money tokens 

Electronic money is defined as “electronically (including magnetically) stored value as represented by a claim on the electronic money issuer which (a) is used on receipt of funds for the purpose of making payment transactions; (b) is accepted by a person other than the electronic money issuer; and (c) is not excluded by regulation 3”5 An “e-money token” is considered by the FCA to be a cryptoasset that shares the characteristics of electronic money, such that the issuance of that “e-money token” constitutes a regulated activity for which authorisation is required if that activity is to be performed by way of business in the UK. 

iii. Exchange tokens

With respect to exchange tokens, the FCA considers these to be forms of cryptoassets that facilitate transactions, either on a peer-to-peer basis or between consumers and businesses. The most common examples of exchange tokens are Bitcoin and Ethereum. It is acknowledged within the Guidance that exchange tokens may be held for speculative purposes, such that the holder may realise a profit or offset a loss from changes in the price of those exchange tokens, but the FCA does not consider that this is sufficient for such exchange tokens to become security tokens.

iv. Utility tokens

With respect to utility tokens, whilst the baseline position is that such forms of cryptoasset are typically classed as unregulated tokens, the exact position will depend on the nature and characteristics of the cryptoasset. A form of cryptoasset that gives its holders access to a current or prospective service or product is commonly cited as the example of what the FCA considers a utility token to be. Such utility tokens may have a reward element to them, such that the holder receives a discount or other benefits from holding the cryptoasset, such as early access to new features of a product or service. As with exchange tokens, the FCA has confirmed that, whilst it is aware that utility tokens may be held for speculative purposes and traded on various exchanges, this does not necessarily result in utility tokens being classified as security tokens for regulatory purposes.

v. Stablecoins

The FCA notes within the Guidance that the regulatory position with respect to stablecoins is uncertain and that certain stablecoins may constitute security or e-money tokens. HMT confirmed on 4 April 2022 its intention to, among others, bring activities that issue or facilitate the use of stablecoins used as a means of payment into the UK regulatory perimeter6. Stablecoins that stabilise their value by referencing other assets such as commodities will be outside the perimeter. HMT stated that the rationale for doing this is that certain stablecoins have the capacity to potentially become a widespread means of payment including by retail customers, driving consumer choice and efficiencies. 

vi. Traditional financial instruments referencing cryptoassets 

It should be noted that traditional financial instruments that reference cryptoassets as an underlying asset are likely to be considered specified investments by the FCA under the RAO, as opposed to security tokens, meaning they fall within the regulatory perimeter as a form of specified investment and the Guidance would not be applicable. 

Practical considerations for crypto-asset market participants 

a. Marketing and sales of investment products referencing cryptoassets 

The FCA has banned7 the marketing, distribution and sale to retail clients of derivatives and exchange traded notes (ETNs) referencing unregulated transferable cryptoassets. It does not relate to security tokens (that is, those that qualify as specified investments), which fall inside the FCA’s regulatory remit. Derivatives referencing security tokens are not within scope of the ban.

b. FCA registration for AML purposes

As part of the registration process, the FCA will determine whether each applicant has the necessary systems and controls in place to comply with the MLRs on an ongoing basis.

The FCA is the anti-money laundering and counter-terrorist financing (AML/CTF) supervisor of UK cryptoasset businesses and has imposed a registration requirement to firms (both regulated and unregulated) that carry certain cryptoasset-related activities in the UK. These activities include:

i. Exchanging, or arranging or making arrangements with a view to exchange cryptoassets for money or vice versa, or one cryptoasset for another cryptoasset

ii. Operating a machine which uses automated processes to exchange money for cryptoassets or vice versa

iii. Providing custodian services for:

          • cryptoassets on behalf of customers
          • private cryptographic keys to hold, store and transfer cryptoassets

As part of the registration process, the FCA will determine whether each applicant has the necessary systems and controls in place to comply with the MLRs8 on an ongoing basis. The registration form asks for information about the applicant, its business (eg. business plan, marketing plan, systems and controls, list of all cryptoassset public keys/wallet addresses controlled by the applicant) and all of the key individuals in the business.

Policy developments and upcoming changes

a. The FCA 2021/2022 business plan 

In its most recent business plan9, the FCA reinstated that it is in dialogue with HMT and the BoE to develop a regime for cryptoassets that encourages innovation while protecting consumers. 

b. HMT and FCA consultations 

i. In January 2022 HMT published its response10 to its July 2020 consultation paper on cryptoasset promotions11. HMT confirmed that any adjustments to the regulation of cryptoassets must be incremental and phased, and proportionate to regulation that is sensitive to risks posed and responsive to new market developments but will encompass the promotion of certain types of unregulated cryptoassets.

The promotion of a financial service or product is not itself a regulated activity for which a firm needs to be authorised but FSMA imposes a general restriction on the communication of financial promotions unless the promotion has been made or approved by an authorised person or it is exempt. A financial promotion is a communication of an invitation or inducement to engage in, among others, an investment activity in relation to a controlled investment or controlled activity. HMT plans to expand the scope of the restriction to include “qualifying cryptoassets”. HMT’s definition of “qualifying cryptoassets” is technology-agnostic but “qualifying cryptoassets” must be transferable and fungible. The qualifying cryptoassets-related activities do not include cryptoasset lending activities or decentralised finance.

In parallel, the Advertising Standards Authority (ASA) retains oversight of issues of responsibility across all forms of cryptoasset advertising and it designated cryptoasset advertising as a “red flag” priority12. The ASA expects advertisers to, among others, make clear if cryptoassets are regulated and protect, make clear that value can go down as well as up and state the basis used to calculate any projections or forecasts13.

ii. The FCA launched a consultation in January 202214 to complement HMT’s proposals on financial promotion. The FCA is consulting on the Introduction of new financial promotion rules for high-risk investments, which includes “qualifying cryptoassets”. The consultation seeks to bring qualifying cryptoassets under a more general regulatory perimeter and to list them alongside high-risk investments, but to nevertheless include them in the category of “Restricted Mass Market Investments” accessible to retail consumers. The promotion of “qualifying cryptoassets” will be subject to the requirements of the FCA’s financial promotion rules, including special requirements for “direct offer financial promotions”. The consultation closed on 23 March 2022 and the FCA intends to publish a Policy Statement and final rules in summer 2022. 

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About the Author

Effie Stathaki is a lawyer in Norton Rose Fulbright’s financial services regulatory practice, based in the firm’s London office. She advises client on a range of UK and European legislative and regulatory matters, with a particular focus on securities and derivatives markets, financial market infrastructure and Fintech.

References
1. Financial Services and Markets Act 2000 (FSMA)
2.Financial Services and Markets Act 2000 (Regulated Activities) Order 2001/544 (RAO)
3. Cryptoassets Taskforce: final report , October 2018
4. Guidance on Cryptoassets, Feedback and Final Guidance to CP 19/3, Policy Statement PS19/22, July 2019
5. Regulation 2(1) of the Electronic Money Regulations 2011 (EMRs)
6. UK regulatory approach to cryptoassets, stablecoins, and distributed ledger technology in financial markets: in title heading: Response to the consultation and call for evidence, HMT, April 2022
7. Prohibiting the sale to retail clients of investment products that reference cryptoassets, Policy Statement, PS20/10, October 2020. The final rules, which came into force on 6 January 2021, are in the Conduct of Business (Cryptoasset Products) Instrument 2020 (FCA 2020/34).
8. Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017, as amended (MLRs)
9. FCA Business Plan 2022/23
10. Cryptoasset promotions: Consultation response, HMT, January 2022
11. Cryptoasset promotions: Consultation, HMT, July 2020
12. ASA statement on crypto-assets, 23 November 2021
13. ASA non-binding guidance on Cryptoassets, February 2022
14. Strengthening our financial promotion rules for high risk investments, including cryptoassets, Consultation Paper CP22/2, January 2022

Margin Call: What it is and How to Avoid One

Call

A margin call is an order from a broker to a client that more funds are required in the account to maintain open positions. A margin call when your account value falls below the maintenance margin requirement. If a margin call occurs, you will need to immediately deposit additional funds into your account or close out some or all of your open positions.

Most brokers will automatically close out positions if a margin call is not met, so it is important to have margin call explained and how to avoid one.

When do margin calls happen

A margin call can occur either due to a change in the market value of the securities in your account or because you have made too many trades and your account has insufficient funds to cover the margin requirements for those trades. 

If the market value of the securities in your account falls, you may receive a margin call from your broker asking you to deposit additional funds. This is because the maintenance margin requirements are based on the market value of the securities, not the original purchase price.

Similarly, if you make too many trades and your account has insufficient funds to cover the margin requirements for those trades, you will also receive a margin call. 

How to avoid a margin call

To avoid a margin call, it’s important to understand both the initial and maintenance margin requirements for the securities you’re buying on margin. You can find these requirements on your broker’s website or by contacting them directly. Once you know the requirements, make sure to monitor your account balances and positions closely so that you can take action if necessary to avoid a margin call.

Margin Call

If you receive a margin call, you can deposit additional funds or securities into your account. You can also sell some securities to bring your account value above the minimum required level. Or negotiate with your broker to lower the margin requirement or give you time to meet the demand.

If you don’t take any action to meet a margin call, your broker may take action for you. This could include selling some or all of your securities to cover the shortfall. In some cases, your broker may even close out your entire account if you don’t meet the demands of a margin call.

Receiving a margin call can be stressful, but it’s important to remember that you have options. If you take the time to understand the margin requirements for your account and monitor your balances closely, you can avoid a margin call altogether. And if you do receive a margin call, you can take action to meet the demand and keep your account open.

If you’re thinking of buying securities on margin, it’s important to understand what a margin call is and how to avoid one. A margin call occurs when the value of your securities falls below a certain level, known as the margin requirement. If you don’t meet the margin call, your broker may sell some or all of your securities to cover the shortfall. To avoid a margin call, make sure you understand the margin requirements for your account and monitor your balances closely.

In conclusion

For most investors, buying on margin is bad since saving money for a long-term goal like retirement is best. You will be compelled to increase your account equity by adding more cash and securities or selling current holdings if you receive a margin call. Because margin calls are common during significant volatility, you may be forced to sell assets at bargain prices.

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Recurring Payments: What They Are and How to Accept Them

Payment

In today’s world, people are increasingly looking for ways to make life easier. One way that businesses can help their customers is by accepting recurring payments. Recurring payments are a way for customers to pay for products or services regularly without going through the hassle of setting up a new payment each time. This post will discuss what recurring payments are and how businesses can accept them!

What are Recurring Payments?

Recurring payments are “a payment that occurs at fixed and predetermined intervals.” In other words, it’s a payment arrangement where a customer authorises a business to deduct funds from their account on a regular basis automatically – typically monthly, quarterly, or yearly.

There are many different types of businesses that can benefit from recurring payments. Common examples include subscription-based businesses like magazines or online dating sites, membership clubs, utility companies, and even eCommerce stores. Recurring payments can also be used for one-time services that need to be paid for in instalments, like a wedding dress rental or a personal trainer.

The critical advantage of recurring payments is that it provides a predictable and consistent revenue stream for businesses. This type of payment arrangement also offers convenience for customers who don’t want to remember to make a payment each month. Recurring payments can be set up to automatically come out of a customer’s account, so they can rest assured that their bill will be paid on time.

How Can I Accept Recurring Payments?

To accept recurring payments, businesses will need to set up a payment gateway. A payment gateway is a system that allows companies to accept online payments. Many different payment gateways are available, so it is vital to research which one will be the best for your business. Once you have selected a payment gateway, you will need to integrate it into your website. This can usually be done by working with your website developer or using a plugin.

Once you have set up your payment gateway, you will need to decide how often you would like to charge your customers. This can be monthly, quarterly, or even annually. It is essential to consider what will work best for your business and your customers. Once you have decided on a schedule, you need to set up your recurring payments.

How to Choose a Company for My Subscription Business?

There are a few key factors that you should consider when selecting a company to process your recurring payments. The first is whether or not a company like exactly.com offers fraud protection. This is important because it will protect you from any unauthorised charges. The second factor is whether or not the company provides customer support. This is important because you want to be able to help your customers if they have any questions or problems. The third factor is the fees that the company charges. You will want to compare the fees of different companies to make sure you are getting the best deal.

The Bottom Line

Recurring payments are an excellent way for businesses to provide convenience for their customers and create a predictable and consistent revenue stream. If you consider accepting regular payments, be sure to research which payment gateway will be best for your business and integrate it into your website. You should also decide on a schedule for charging your customers and set up your recurring payments.

Finally, be sure to compare the fees of different companies to get the best deal for your business.

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New Jersey Online Casino Legislature Expiring This Year

Casino-Online

This November will make it ten years since New Jersey became the first state to pioneer online casino gaming, alongside foreign companies with experience in the online gambling sector. 

During this time, the nine land-based online casinos within the state have forged agreements with the likes of 888casino, Caesars Online Casino, DraftKings, Bet365, and some of the other best NJ online casinos mentioned here, to provide customers with fully-regulated online casino platforms.  

However, while the industry has enjoyed rapid growth within that ten year period, the legislation that allows online casinos to operate legally is set to expire in just over seven months time. This is unless, of course, elected officials vote to extend it. The Assembly Tourism, Gaming, and The Arts Committee held a meeting on Monday in Trenton to discuss this issue further.

Online Casino Revenues Continue Rising

Online casino gaming has gone through some development over the years. For starters, the industry is not as male-dominated as it was. Women have now begun to shake up the industry by taking on some of the most senior positions at online casinos and sports betting sites. 

As for revenues, these have steadily increased aside from the obvious struggles brought about by the pandemic. In 2014, it only managed to bring in $122.8 million in revenue. However, in 2021, it brought in an impressive $1.37 billion in earnings. This probably had to do with many customers stuck at home during the lockdown.

However, this tremendous growth has also triggered doubts among online casino operators and the Atlantic City casinos. The major problem faced by the casinos was that the Division of Gaming Enforcement had been combining the reviews of both online casinos and brick and mortar casinos to determine the “payment-in-lieu-of-taxes,” also referred to as PILOTs. These are the taxes casinos must pay to the state and city. While the casinos made these payments, online casinos that had a similar operation could keep most of that revenue.

Casino Operators Request Adjustment in PILOT

In December, casino operators were able to get lawmakers to pass a new bill Governor Phil Murphy signed. The bill removes the revenue attained from sports betting and online casino sites from the PILOT calculation.

However, the officials of Atlantic County responded to the move by filing a lawsuit. They stated that the county would lose millions in revenue if the 2016 agreement was altered. Things seem to be going their way as a state judge ruled in favor of the county regarding the case. Nevertheless, more proceedings are slated for this month before the outcome is decided.

According to industry insiders, online casino operators overseas have started to question the rationale for endlessly paying a major portion of their earnings to casino companies. This is coming up since the 2013 law states that online casinos must collaborate with a land-based casino partner before offering their gambling services.

Regardless of if a new agreement occurs, there is no doubt that casinos took a huge chunk of the revenue from online casinos during the lockdown.

The Influx of Online Casino Ads

In addition to the pending issues, Caputo, who recently introduced a bill to add an extra ten years to the 2013 provisions – made it known that his committee wishes to evaluate the effect of online casino gaming on the overall culture of the state.

Via these interactions, we aim to analyze any social impact it may have.” Cupto stated that “ We understand the benefits as regards revenue.”

Cupto stated that they believed that the marketing was sometimes too much, and they had to look for ways to regulate it. He stated that he understands that numerous companies are battling to make revenue, and the margins could be slim.

Smoking Ban Discussed 

A spokesperson for the Americans for Nonsmokers’ rights testified during the sponsorship of Caputo’s bill. However, Caputo interjected quickly that the bill was not related to a smoking ban. However, the spokesman in a bid to associate casinos and trying to get more online casino deals as a way to stop the state exemption that lets casinos avoid the statewide ban on indoor smoking.

According to remarks made by Sen. Joe Vitale, the committee chairman, a separate bill for a casino smoking ban will be sponsored in the early spring.

Conclusion

It is going to be an interesting few months in New Jersey but it is difficult to think anything other than online casino gambling legislation will get extended. With rising interest rates and house prices already causing concern, online casino revenue is worth a lot to the state right now, particularly when recovering from the pandemic and then the Riussian war having an impact on fuel prices and the economy. Indirectly the latter could reduce the numbers spent on online gambling. 

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Why Social Media Advertising is a Must for Businesses

social media

Whether you have a big company or just running a small shop, it’s important to accept the fact that your business needs some form of social media presence. Social media isn’t just about a trend, it’s more of a crucial piece of marketing strategy for your business.

However, at the same time, it is imperative to keep in mind that social media alone isn’t substantial to drive business growth.

Therefore, for you to increase awareness of your business, connect with your customers and boost your sales and needs, it is advisable that you begin with the always-on mindset combined with content marketing strategies to make social media presence more profitable. Feel free to use the right tools like a video clipper when it comes to content creation.

Read on to learn more on why your business needs social media advertising.

Ideal for hyper-targeting customers

A platform like Instagram enjoys over a billion users from all the world. This is a massive population that can easily be converted into customers, if properly done. Therefore, it is only wise for any business to keep in mind that a big chunk of the world’s population is active on different social media platforms like Instagram, Facebook and Twitter. Following these shopping statistics by Bon Vivien, you can see the correlation between social media and buying habits. 

Social media platforms are great for advertising because of their efficiency in hyper-targeting potential clients based on their demographic. If an advert is shown to the right audience, it helps avoid wasted advertising costs. That’s why it’s imperative that you choose the right social media marketing agency in Singapore to deliver results, because you want to be spending your advertisement money wisely.

Data in gender, location, behaviors or interests from social media platforms can help businesses target their ad campaigns to the right audience and use more context while advertising.

Incredible for building audiences

The data obtained from social media platforms could also be ideal for any other upcoming marketing campaigns. This is where building a landing audience and social audience comes in. This is because such audiences are integral during the creation of consistent success from the marketing efforts though leveraging historical data.

For instance, once a potential client visits your site, clicks on an ad or subscribes to email lists, you can retarget that client in future with contextual advertising and offering irresistible offers. Such consistent efforts on social media helps build a loyal audience that will help you boost your business’s bottom-line.

Impressive way to track your return on investment (ROI)

Social media can also come in handy in helping your business track its return on investment, especially from your marketing campaigns. Take Facebook for example. Any information on marketing campaigns is in-built in the Ads Manager platform, which is great for enabling you view the allocated budget performance while analyzing the return on ad spend, cost per lead, cost per website purchase and others.

Therefore, advertisers easily track the ad spend while monitoring its performance, which enables business owner to cut down on any campaign that seems undesirable while scaling up the campaigns that are seemingly performing well and bringing in better results.

In a nutshell

To sum things up, hyper targeting customers, building an audience and tracking your ROI are just some of the reasons why your business needs social media advertising, especially if you are looking to keep your business sales afloat while running a sustainable business.

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SBB Research Group on the Annual Capital Expenditures Survey (ACES)

Research-Finance

While many people are familiar with the United States Census every 10 years as mandated by the Constitution, over 100 different surveys are conducted each year by the US Census Bureau. SBB Research Group summarizes vital information from Census.gov about these lesser-known—but significant—surveys in this educational series.

What is the Annual Capital Expenditures Survey?

The survey provides detailed information on nonfarm enterprises’ capital investment in domestic structures and equipment. Data are published for 132 industries and account for new structures and equipment and other new depreciable assets. ACES samples 50,000 companies with one or more employees, with 20,000 of the companies selected with certainty. Larger companies are chosen from the US Census Business Register each year, with all companies with at least 500 paid employees included in the survey. Smaller companies are stratified by industry and payroll size and then selected randomly by strata.

The 2019 survey indicated that “US nonfarm employer businesses invested $1,807.8 billion in new and used structures and equipment, increasing $108.7 billion (6.4 percent) from the revised 2018 level.” Sixty percent was invested in equipment and 40 percent in new and used structures. Ten industries accounted for 42 percent of the total spending in 2019:

Table 4a
Source: US Census Bureau Capital Expenditures Survey, Table 4a

How are These Data Used?

ACES is the only source for comprehensive estimates of annual US capital expenditures and is used to calculate current economic indicators of business investments and the quarterly gross domestic product calculations. Industry analysts, private companies, educators, and students use the data for market analysis, economic forecasting, identifying business opportunities, and developing strategic plans. In addition, analysts conduct impact evaluations on past and current economic performance, produce economic forecasts, and use the information to define tax policy as well as domestic and international trade policy.

Several government agencies use ACES data to monitor and forecast capital expenditures. For example, the Federal Reserve and the Bureau of Economic Analysis refine valuation estimates of investment in structures and equipment for monetary and fiscal policy forecasts. In addition, the Bureau of Labor Statistics uses the data to improve estimates of capital stock, and the Centers for Medicare and Medicaid Services use the data to monitor and evaluate investments in the healthcare industry. Finally, the Treasury Department uses the data to improve the calculation of depreciation of industrial factories and equipment.

The ACES data are critical to the evaluation of productivity growth, assessment of changes in industrial capacity, the measurement of overall economic performance, and the ability of U.S. businesses to compete with foreign companies.

Source: www.census.gov/programs-surveys/aces.html

About SBB Research Group

SBB Research Group LLC is a Chicago-based investment management firm that views the market through a systematic, interdisciplinary lens. Led by applied mathematician Sam Barnett, Ph.D., and Matt Aven, an experienced professional in economics and computer science, the company specializes in investments designed to protect and grow investor capital. 

In addition, SBB Research Group supports Science, Technology, Engineering, and Mathematics (STEM) by awarding scholarships to college or graduate students focused on these disciplines. For more information or to apply for the scholarship, visit www.sbbscholarship.org.

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UX Engineer vs. UX Designer: The Difference

Interface

Have you visited a site or opened an app with cluttered information and found it difficult to get the information you want? Many users have experienced such frustrations when dealing with certain web products. After the first trial, you might opt to delete an app from your smartphone. Or might never visit a particular website again. Conversely, other web products are user-friendly and appealing to users. Such apps are easily navigable, offering a seamless experience. 

In web development, you need a UX engineer and a UX designer to create exceptional products. These professionals are responsible for creating appealing and functional products. When you hire user interface designer, you must also include the two experts for a smooth workflow. 

There is a huge demand for UX engineers and designers since many companies develop different web products today. Many people are familiar with UX design since it entails enhancing user experience. But a UX engineer is responsible for the entire technical aspect of a web product. These experts are also known as front-end developers. While both are essential roles in web development, distinct differences set the two professions apart.

This article highlights the differences between a UX engineer and a UX designer and their roles in web development. 

Say Hello to UX Designer 

The UX expert makes digital products seamless. These designers must conduct thorough research to understand what the users need and determine ways to enhance interaction with a product. What are the essential touchpoints? How do the users feel about a particular task? 

The primary goal is to make sure the customers enjoy the overall experience while using the product. Most customers will abandon a task if they encounter friction. For instance, when shopping online on an e-commerce platform, you realize the registration takes too long with unnecessary details. Thus, a UX designer plays an essential role in ensuring less friction and product satisfaction.

UX design involves extensive research and data analysis to achieve accurate results. Thus, UX experts must know the market trends and establish the target audience. However, if you need a very diverse range of UX activities, you should also consider hiring a UX Agency. That way, you can get access to a larger variety of specialists within UX.

Tasks

  • Research market trends and customer behavior.
  • Develop interactive user models with easy access. 
  • Implement appealing designs.
  • Create product mockups.
  • Develop essential elements for the product interface – tabs, CTAs, etc. 
  • Test and troubleshoot UX problems. 
  • Liaise with the marketing team to link business goals with product design.  

Skills

  • Creative suite programs like Adobe Illustrator, Photoshop, and Sketch.
  • Programming languages – Javascript, HTML, etc.
  • Experience in wireframing and tools.
  • Knowledge of current UX design trends.   

Who Is a UX Engineer? 

While a UX designer is more familiar with web development, a UX engineer is also an important professional. Also known as UX developers, these experts focus on the front-end operations to ensure the users interact seamlessly with the product. The interaction entails the clicks and swipes from the entry point until the task is complete. 

You can sometimes double-tap an app or swipe to access the next section. Such interactive features are made possible by UX engineers. Therefore, they must work closely with designers to determine the user’s sequence of actions in the product. 

The engineers also apply their expertise to understand user behavior when engaging with particular design elements. Usually, this information is available after the UX team conducts their research and usability tests. 

Developing-Interface

The major difference that sets UX engineers apart is their main emphasis on the technical aspects of a UX design. These experts develop prototypes and test them on a target group to check their reception and usability. Their job is to incorporate features that reduce friction during user interaction. Usually, this happens when the product is in the final phase. 

Tasks

  • Perform extensive research on the target users and the product. 
  • Create data architecture to establish user persona.
  • Develop wireframing tools, and relevant user flows.
  • Develop prototypes and enhance them through user feedback.
  • Link visual elements through coding.

Skills

  • Knowledge and experience in relevant programming languages
  • Experience in using advanced coding programs such as Ajax, Java, PHP, Ruby, etc. 
  • Expertise in Creative programs – Adobe Illustrator, Photoshop, Flash, etc. 
  • Competency in CMS tools 
  • SEO skills.

The Differences 

It can be tricky to distinguish between UX designers and engineers. Their skills are closely related since their main focus is on user experience. However, the two roles are different since the end goal is distinct as well. 

  • While designers focus on aesthetics, engineers ensure the elements run smoothly and logically in practical app use. 
  • The engineer’s role entails a lot of coding and requires diverse knowledge and experience in several programming languages, unlike the designers, who require more research and data analytical skills. 
  • UX developers are the storytellers who develop prototypes and bring the product to life. In contrast, the designers polish it with visual appeal and make the product sparkle to connect with users. 

In short, the designers brand the product and incorporate exceptional graphics. Conversely, the engineers are the brains behind making the product responsive and highly interactive. 

Since the engineer’s role is more technical, they receive a higher compensation package than the designers. Therefore, you can begin your career as a UX designer and progress to an engineer with relevant skills and experience over time. 

Final Word 

UX design is a crucial phase of web product development. It is impossible to launch a product to the market without concentrating on the user experience. You need to consider numerous UX aspects, do research, develop a strategy first, and then realize it technically. Thus, UX is about theory that informs the development practice. 

Most startups often hire a UX designer to do the job of a developer, especially if they have coding skills. Still, it is imperative to note that a UX designer has different roles and responsibilities compared to a UX engineer. 

To streamline your product’s user experience, make sure you hire competent experts for the two positions. So, take time to analyze each UX professional’s skills, experience, and expertise during the recruitment process, finding the right person for each of these two roles. 

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Lost in Translation, Lost in Investors: Mistranslations in IPO Can Negatively Affect Brand Credibility to the International Market

IPO

In September 2014, the initial public offering (IPO) of Alibaba raised $25 billion and pushed the value of the company to $231 billion. That was also the biggest IPO in history back then. Remember, Alibaba is based in China. What made this Chinese company such a trusted brand that made American investors on the New York Stock Exchange eager to put their money into it?

IPOs are all about trust. If investors cannot trust a company then they will not be willing to bet their money on it. In the case of a company like Alibaba which is based in another country with a different culture, a translation agency can play a crucial role in building trust for a company that’s about to go public. A translation agency can be instrumental in conveying the company’s message in another language more clearly.

Why Investors Would be Interested in International Initial Public Offerings (IPOs)?

An IPO takes place when a company that is privately held shifts to becoming a public company. Investors are on the lookout for international IPOs because of the possibility of large returns on their investments. A Chinese company for example might give more returns for an investor’s money compared to an IPO of a purely local company.

The problem with international IPOs is that some of the companies are not so well documented. Or in some cases, the documents are written in a foreign language. That makes investing in a foreign IPO tricky.

How Translating IPOs Can Establish Trust with International Investors and Regulatory Boards

Investors are always on the lookout for opportunities. Nasdaq has a list of popular IPOs which includes foreign ones. Reuters also has a comprehensive list. But it’s not enough to find an IPO on any of the popular lists for investors to trust it. They base their decisions on other information about a company. In the United States, a company that will be undergoing an IPO is required to file a prospectus. This report details its financial history and its operations. Investors can use the prospectus to determine if the company is a good investment or not.

A translation agency can translate the reports of a company for inclusion in the prospectus. A skilled translator can localize the language on the report to make sure it is a match for the new market. The investors who will read the report can gain more confidence in a company if it is well-written and has been properly translated. If the report gives them a clear picture of what a company is all about then they are likelier to trust it.

Possible Pitfalls: Mistranslation of Data Leading to Public Mistrust

Translating the prospectus of an international IPO can be prone to error. Because the report involves the financial and operational history of the company, there are a lot of numbers and data included. That increases the risk of mistranslations or other errors. Because the data is readily available to the public, such mistakes can be spotted by anyone.

When word goes out that there is wrong data on the prospectus of a company, that can damage its reputation. It would not matter if the wrong information came from a mistranslation or not. Investors will still be suspicious of a company. A brand can quickly lose trust that way.

Quality Assurance Management in Translations    

This is where the quality assurance management in a translation agency can play a crucial role in an international IPO. With proper quality assurance management, the chances of mistranslations and other serious errors can be reduced. A large translation company is typically the best choice for translating a prospectus and other business or financial documents because of the quality assurance processes that are in place.

Tomedes’ First-Hand Experience in Translating International IPOs      

As a translation agency that works on a global scale, Tomedes has worked on translation projects for international businesses. Some of these companies are based in China and while they are not as big as Alibaba, these companies were listed in foreign markets. The role of a translation agency is to make sure all the documents to be submitted for the IPO will be acceptable to the foreign market regulating bodies. That goes beyond accurate translation since it involves following the proper format.

From Client to Vendor: An Client-Focused Approach to Translations

For all of the IPO-related translation projects, Tomedes follows a client-focused approach to their translation projects. Their client-to-vendor process has been streamlined to ensure that the project will be routed to the most qualified translator/vendor. 24/7 chat support is available to ensure that all client questions will be addressed right away. 

Finance and Language Expertise with MT Application

The translation agency works with native translators who are specialists in the field involved in the projects. In the case of international IPOs, the translators tapped are all knowledgeable in the field of finance and business. When requested, Machine Translation Post Editing is also available as a service, which can deliver faster results.

Achieving an ISO Certified Quality Management

Tomedes has received an ISO 9001:2015 Certification which is for the best practices in quality management. The certification is a recognition of the translation agency’s efforts to ensure that the quality of its outputs more than meets the standards required by its clients. The company has also received other certifications, namely ISO 17100:2015 – Translation Services and ISO 18587:2017 – Machine Translation Post-Editing.

It takes a lot of hard work to achieve an ISO certification in quality management. It really requires proving that the quality management system in place is adequate for the needs of its clients.

Taking the Leap from Private to Public

Investing in an international IPO is really like taking a leap but with help from a reputable translation agency, it will not be a leap into the unknown. Investors will have more information on which they can base their decision to invest in a company.

It is not just the investors that want well-translated reports but the regulators of the target markets of the companies. They need accurate translations to decide if a company should be allowed to trade in their markets or not. International IPOs involve a lot of money and it’s just right that investors get all their information accurately and that’s where good translation comes in.

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Important Factors to Consider when Relocating Your Company

Important Factors to Consider when Relocating Your Company

Whether you are attempting to access a different market, wanting to utilize better facilities, or your small business is finally growing, companies can relocate for a number of different reasons. But what all of these instances have in common is the fact that moving a business to a new location is often a challenging and complicated process. Relocations always come with their own set of challenges, so here are some of the most important factors to consider if you want to ensure your company move is as smooth and streamlined as possible:

Considering cost issues

Considering cost issues

While this might seem self-explanatory to many business owners, the cost of relocation can often be quite complicated as well. The move itself isn’t the only issue; there are many “hidden” expenses you need to take into account. In most cases, these include overhead costs like leases and mortgages, utilities, and shipping, all of which could impact your daily operations.

If you’re a US-based company moving from Houston to New York, for example, the increase in rent combined with the high cost of wages could potentially disrupt your business processes. Along with these expenses, it might also be wise to consider aspects such as recruitment, training, and onboarding, in case a number of your employees don’t want to relocate with you.

Talking to employees

Although your move might be tactical and beneficial for business, it’s also important to consider the impact it will have on your current employees. It could potentially affect their jobs and their livelihoods, as many of them won’t be able to move with you due to personal reasons. That is why it’s crucial to give them a heads-up.

Avoid surprising your employees with relocation, but rather inform them of your decision in advance. Not only will this prevent unwanted issues like lawsuits, but it could also give your workers enough time to make a relocation decision and plan their future career prospects, thus helping them to feel like they’re a part of the entire process.

Making the final move

Making the final move

There’s no denying that relocations are often costly, but it’s worth remembering they are also quite challenging, time-consuming, and difficult to plan, no matter the circumstances. The move itself can be particularly demanding, especially once you consider the high number of important office items that need to be moved to the new location.

What Australian companies do in these situations, for instance, is opt for reliable truck hire in Brisbane to take care of their relocation needs. Coming at an affordable price, van rentals are extremely dependable and provide more than enough space for carrying all the essential office items. For these reasons, you could consider renting one for your move as well.

Assessing leasing options

If you plan on renting an office space once you reach your new location, you will need to consider the terms and conditions of your commercial lease very carefully before signing it. Assess the different leasing options you might have with each landlord, and keep in mind that many of them prefer signing multi-year leases.

Before placing your signature, you also need to be certain you are fully comfortable with the timeline of your lease. If you’ve projected that your business will hire new employees quickly and subsequently outgrow the space, it might be wiser to sign a shorter lease or look for larger office spaces even though you may not need them initially.

Finding growth opportunities

When relocating your company, it’s also important to consider how the move will impact your business in the long term. If you’re expanding fast and you plan on doubling your workforce in the following years, for example, ensure your new location actually has the talent pool to support that growth.

If your company requires general professionals like marketers, developers, and lawyers, this likely won’t be an issue. But if you need several specialists with extensive backgrounds in areas such as farm science, you will have to conduct a study to ensure the new location has a suitable labor pool. This doesn’t only apply to human capital, but also to local suppliers, shipping companies, business partners, etc.

The choice to relocate could have a huge impact on your business. Consider all the important factors mentioned above before the final move, to ensure you’re making the best possible decision.

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