China’s Product Safety Problem: How Should Marketing Managers Make Ethical Decisions in China?
By Bang Nguyen and David De Cremer
China has been known to be the world’s largest manufacturer, but its growth has reduced and thus is...
Regulation and Culture Change in Banks
By John Mellor
Responses from regulators to the failures in bank governance and standards of conduct revealed by the crisis of 2007-2008 will fall short...
Long Decisions: Exploring New Ways To Decide What To Do
By Michael Mainelli and Robert Ghanea-Hercock
Today, with a smart phone, any individual on the planet has access to the power of most recorded knowledge....
Civilised Cities: A New Model of Sustainable Urbanisation with Chinese Characteristics
By Bao Zonghao
The title of the civilised city, which is awarded every three years since 2005, has been the highest comprehensive accolade for Chinese...
Why Firms Underinvest in Public Relations
By Witold J. Henisz
Successful organisations invest in their reputations and relationships with external stakeholders with the aim of reducing an incidence of crisis, the...
Global Brand Power: Experiential Positioning of a Brand
By Barbara E. Kahn
Building a strong global brand is all about creating that unique position in the market. Here Barbara E. Kahn illustrates the...
Decrypting The Aspiring Indian Low-Income Consumer
By Glyn Atwal, Douglas Bryson and Ambi Parameswaran
In this article, Glyn Atwal, Douglas Bryson and Ambi Parameswaran highlight the common misconceptions held by companies...
Food and Fuel Excess: The Dark Side of America’s Exceptionalism
By Robert Paarlberg
By a wide margin, the United States leads the rich countries of the OECD (Organisation for Economic Co-operation and Development) both in...
China and Europe: Reconnecting Across a New Silk Road
by Xiangming Chen and Julia Mardeusz
Since 2013, economic and trade relations between China and Europe have grown significantly. In this article, the authors look...
Transformation of Financial Services in Northeast Asian Banks: An Unexpected, but Pleasant, Cultural Surprise
By Jung Kee Hong and You-il Lee
Below Dr. Jung Kee Hong and Dr. You-il Lee explore the new emergence of financial market trends shown...




































































