The past couple of years have turned how everyone engages with finance on its head. From dismantling business across the UK and EU in the Brexit fallout, to skyrocketing e-Commerce while online shopping from home quarantine: the way we pay, lend and borrow money has changed for good.
While the banking industry’s slow progress with digitalization may have been sped up by the pandemic, the limelight is on Fintech. The Fintech industry has seen steady growth in recent years, and although its market value experienced a dip in 2020, it is expected to continue integrating with our everyday lives. But how is it that these companies connect with their target market effectively? The answer is through an effective fintech SEO strategy.
The shape the Fintech industry takes in a post-pandemic world depends largely on how it reacts to changing consumer behaviours, finance market regulations and competitors on the scene. Below are four trends that are emerging from these developments.
Cybersecurity collaboration
Innovation and risk are two sides of the same coin; one which is particularly prevalent with digital technology. Cyberattacks have always been synonymous with identity theft and institution hacking, but the threat has been especially rife during the pandemic. In just February to April 2020 alone, cyberattacks against the financial sector rose by 238%, according to a VMware’s “Modern Bank Heists 3.0” report. Another study reported an increase in cyberattacks in Switzerland threefold.
As businesses found themselves needing to accelerate their digital transformation overnight, and consumers drastically increased their digital shopping, cybersecurity has come to the forefront. From AI-based security management systems to blockchain systems to regulatory technology, Fintech companies offering cybersecurity solutions are firmly in the limelight.
One particular trend within cybersecurity Fintech is the move of large financial institutions curating existing tools on the market related to cybersecurity and integrating them into their own infrastructures. Where once banks and other financial institutions would build their own customized cybersecurity technologies, there is a growing tendency to collaborate with Fintech companies. We see this, for example, with open banking such as in the case of Visa planning to acquire open banking platform Tink.
Fintech companies merging
Where large financial players are making moves to acquire Fintech startups, another trend is the startups themselves looking to join powers. Mergers and acquisitions within the Fintech startup scene are on the rise, particularly within Europe.
Norway-based Axo Finans, for example, recently bought the Danish startup LendMe. Both companies are in the personal loans space, with Axo Finans enabling people to choose the best loan from banks with a single application. By leveraging existing brand affinity, Axo Finans now has a pan-Nordic customer base and positions itself well for contending on the international lending market.
By combining strengths and customer bases, Fintech companies are empowering themselves to penetrate the wider European markets and contend with larger players. This is particularly the case where large financial institutions haven’t traditionally been consumer-led in the products and services they offer. Comparatively, Fintech startups are born out of a customer’s pain point in their relationship with finance. As we see rise to eCommerce, transnational transactions and the call for personalized financing, so too will we see Fintech startups leveraging each other’s strengths to compete on the international finance market.
Hyper-personalized services and products
With the explosion of big data and machine learning comes the myriad of options for personalized services and products. In the finance market, hyper-personalization is transforming how offerings are created for customers.
On the data side, we’ll see more and more Fintech solutions built on a wealth of knowledge about existing and potential customers. Design features and problems addressed will be increasingly orientated around what big data and machine learning reveals about customer behaviour and desires. For example, open banking can provide financial institutions with a clear overview of a customer’s total financial portfolio and digitally-connected behaviour. In turn, the institution can then nudge a customer towards a particular Fintech lending solution, from the portfolio of Fintech solutions that the bank has curated, that suits that customer’s profile.
On the more human side, we’re seeing a return to a stronger bank to customer relationship and focus on individual customers, enabled by Fintech solutions. Accessibility and inclusivity is particularly prevalent where those who prefer traditional communication, such as elderly customers, have been forced into digital banking during the pandemic. In fact, Deloitte has concluded that hyper-personalization is “imperative” to the future of banking.
Seamless payments
Digital payment innovations have been accelerated by, and adopted in the mainstream because of, recent global issues such as the pandemic and Brexit. Points of friction in existing transactional chains have been exacerbated and have necessitated problem-solving from the likes of Fintech.
For example, Brexit has created a financial disconnect for companies, including digital banks, operating within and between the UK and EU. Cross-border payment Fintech companies, such as Wise and iBanFirst, not only step in to fill the gap of those who left under the Brexit fallout, but also enable international payments without a need for a UK bank account in the first place.
The range of opportunities and challenges being met in the payments industry is wide. From addressing the abandoned cart issue to streamlining mobile wallets to multi-currency invoicing, payments Fintech can go in many directions in a post-pandemic world.
Converging towards a shared future
The Fintech trends emerging out of global challenges, changes in consumer behaviour and regulatory hurdles share a common thread: converging towards making paying and lending easier and more customised to the consumer.
Much of this journey will be shaped by regulation frameworks to come, the extent to which Fintech and financial institutions collaborate and compete, and the next global issue to upend business as we know it.
From vaccine inequality to economic apartheid
By Dr. Dan Steinbock
Thanks to the containment failures of Covid-19 and the resultant new variants, coupled with vaccine inequality, global prospects are overshadowed by economic apartheid – the polarization between the West and poorer countries.
Today, sub-Saharan Africa is in the grip of a third wave, parts of Latin America continue to see high levels of new deaths, and concerns remain about the Covid-19 situation in parts of South and Southeast Asia.
In Africa, the highly infectious Delta variant of coronavirus is spreading like a wildfire. Infection numbers have soared for 1.5 months with 224,000 new cases being recorded every week. Due to the low degree of testing, detection and vaccination, real numbers are much higher than official estimates.
In the past decade, the economic prospects of Africa have been touted as the “next big thing.” While development is unbalanced across the region, many countries have great secular growth potential. But Delta and other variants could derail that promise.
We are witnessing a disruptive shift from vaccine inequality to economic apartheid.
From Asia to UK and Delta variant
In early February, when the official narrative was that “the worst is over,” there were more than 110 million (confirmed, cumulative) Covid-19 cases and over 2.5 million deaths. Today, barely half a year later, the number of cases has almost doubled exceeding 200 million, while deaths have soared to 4.3 million. In both cases, real numbers could be two to three, in some cases even four times higher.
How did the international community end up in this dire status quo? The simple answer: In three phases.
Until summer 2020, the daily confirmed cases remained below 100,000 worldwide, thanks to stringent measures against COVID-19 in China and several other Asian countries. The dominant virus (Clade 19A, 19B) and its successors (20A, 20B, 20C etc.) were more manageable than contemporary variants.
If the Trump administration and the EU had abided by the WHO’s warnings in January 2021 and launched aggressive containment measures, much of the global catastrophe might have been preempted. But such measures were initiated only in late spring 2020.
As the net effect, the mushrooming cases in the UK resulted in a variant (20l, Alpha V1) that proved far more transmissible by fall 2020. Prime minister Boris Johnson promised herd immunity and early exit from lockdowns. Yet, the reverse ensued. The spread of the UK variant was further reinforced by continued mismanagement in the US and Brazil. So, the daily new cases peaked at 840,000 in January.
The third phase followed in late spring, when the complacency of Modi’s government caused a massive spread in India, unleashing the Delta variant (21A). In May, daily new cases climaxed at almost 900,000.
In early April, Delta still accounted for less than 5% of total cases worldwide; today, that figure is almost 75% of all cases worldwide (Figure 1).
Figure 1: The great covid-19 divergence
Source: NextStrain; DifferenceGroup.
Vaccine inequality
By late November 2020, Canada and the US had already pre-ordered up to 8-9 doses of vaccines per person. The UK, Australia and the EU followed in the footprints with 5-6 doses per person.
In January 2021, WHO chief Dr Tedros warned that, due to the unequal COVID-19 vaccine policies, “the world is on the brink of a catastrophic moral failure and the price of this failure will be paid with lives and livelihoods in the world’s poorest countries.”
By then, 40 million vaccine doses had been given in 50 rich-income economies. By contrast, 9 out of 10 people in poor countries were set to miss out on COVID-19 vaccine in 2021, according to Oxfam.
Hence, the drastic vaccination gap between the rich and the poor around the world. The new World Economic Outlook (IMF) estimates that close to 40 percent of the population in advanced economies has been fully vaccinated, compared with less than half that number in emerging economies, mainly due to China, but only a tiny fraction in low-income countries (Figure 2).
Figure 2: The great vaccine divergence
Source: WEO, IMF, July 2021.
And things are about to get a lot more challenging. Not so long ago, the EU pledged great vaccine support to poorer economies, particularly in Africa. That was manna from heaven to the region since only 1.2 percent of the entire African population are fully vaccinated today, according to the WHO.
Yet, the realities of vaccine support have proved very different. Last week, the African Union special envoy tasked with leading efforts to procure Covid-19 vaccines for the continent blasted Europe, saying that “not one dose, not one vial, has left a European factory for Africa.”
Economic apartheid
Thanks in part to the UK and Delta variants, forecasts for advanced economies have been recently revised up, whereas prospects for emerging and developing economies have been marked down for 2021, particularly for emerging Asia.
Yet, the real challenge is that these changes may not precipitate just cyclical fluctuations, but longer-term secular shifts. In August 2020, a year ago, my COVID-19 report projected years of lost progress and plunging living standards in all economies. In particular, lost decades in poorest countries, increasing divisions, and famines and conflicts in fragile states.
Last February, nearly half a year ago, I warned that vaccine nationalism by developed economies and the consequent vaccine inequality between developed and developing economies was likely to reinforce the projected consequences. Vaccine access would become critical for sustained economic recovery, while splitting the world in two.
That’s now the new normal; one that even the IMF has acknowledged. Vaccine access has emerged as the principal fault line for the global recovery. Where the IMF and other multilateral development banks may still be too optimistic is the assumption that these initial conditions have mainly short-term consequences.
In reality, the consequent effects are likely to have longer-term impact, due to continued mismanagement and premature exits in advanced economies, vaccine inequality around the world and the resultant new variants. The recovery is not assured even in countries where infections are currently very low so long as the virus circulates elsewhere.
Apartheid is defined as a policy or system of segregation or discrimination on grounds of race, or segregation on grounds other than race. The mismanagement of the pandemic, the rise of the UK and Delta variants (and new variants to come), coupled with vaccine inequality, are resulting in economic apartheid.
Composite PMIs (purchasing managers index) reflect the divergence between developed and emerging economies. While those of the former have surged, those in the latter have retreated over the past few months. In the short run, this is likely to mean an increasingly lopsided global recovery (Figure 3).
Figure 3: The great economic divergence
One planet, two worlds
Accordingly, near-term global recovery and longer-term economic prospects are splitting. In one bloc, advanced economies will look forward to further normalization later this year, thanks to aggressive fiscal stimulus packages, increasing debt-taking and accommodative monetary policies.
In the other bloc, developing economies – many emerging economies and most low-income economies – will face resurgent infections and rising COVID death tolls; but with limited fiscal resources, and not-so-accommodative monetary policies.
After four decades of misguided neoliberal policies, inequality is record-high within the high-income West. The stakes are reflected by the US where 7.4 million people are about to face eviction as the Biden administration refused to extend the federal eviction moratorium – while boosting military allocations. What’s far worse, however, is the increasing income polarization between the prosperous West and the poorer global South.
The ongoing economic apartheid between the high-income economies and poorer countries will foster increasing global economic uncertainty, extraordinary social turmoil, political volatility and extremist radicalization – which, in turn, the new protectionism and xenophobia in the West are likely to further inflame.
The worst is yet to come.
Based on Dr Steinbock’s global briefing of Jul 30, 2021
About the Author
Dr. Dan Steinbock is an internationally recognized strategist of the multipolar world and the founder of Difference Group. He has served at the India, China and America Institute (USA), Shanghai Institutes for International Studies (China) and the EU Center (Singapore). For more, see https://www.differencegroup.net