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How Much Does Invoice Finance Cost? The Truth About the Fees

Invoice Finance

Invoice finance can seem like a costly option, but the truth is that the right provider will work with you to ensure that you get the most cost-effective solution. There are many factors that go into invoice finance costs, and it’s important to understand what these are so you can make an informed decision about which provider is right for your business. In this article, we will break down the different fees associated with invoice finance costs and explain why they exist. We’ll also give you some tips on how to find the best deal possible for your business!

What invoice finance is and how does it work?

Invoice finance is a type of debt financing that allows businesses to borrow money using outstanding invoices as collateral.

When a business sells goods or services to another company, it usually sends an invoice for the purchase. The company that buys the goods or services then pays the invoice, minus any applicable discounts or early payment discounts.

Invoice finance allows businesses to borrow money by pledging their outstanding invoices as collateral. The lender will advance a percentage of the total invoice value, which can be used to cover working capital needs such as payroll, inventory, and other costs. Once the invoice is paid in full by the buyer, the lender receives repayment plus interest and fees.

The different types of fees associated with invoice finance

There are a few different types of fees associated with invoice finance. The most common are the management fee, which is charged by the invoice finance company in order to cover the costs of managing the account, and the interest rate, which is what the company charges for borrowing against unpaid invoices.

Other fees that may be charged include early repayment penalties, late payment penalties, and dishonor fees (charged when an invoice is paid late or not at all). It’s important to read through the terms and conditions of any invoice finance agreement carefully so that you understand what these fees are and how they will be applied.

How to negotiate the best deal on fees with your invoice finance provider

Fees are negotiable with invoice finance providers. It is important to remember that the provider is not in a strong bargaining position since they need you more than you need them.

The following are some points that can be used to negotiate lower fees with an invoice finance provider:

  • Shop around – the invoice finance market is competitive so it’s likely that you can find a provider who will offer you a better deal.
  • Ask for a discount for upfront payment – many providers offer discounts for upfront payment.
  • Request a grace period – most providers will allow you to delay payment of invoices by a certain number of days without incurring any fees.
  • Negotiate for lower rates on early settlement – many providers will charge a premium for early settlement of invoice finance loans.

Tips for reducing the cost of invoice finance for your business

Invoice finance charges can vary depending on the company you work with. Typically, the invoice finance costs will range from 0.5-2% of the total invoice value, so it’s important to do your research and compare different providers to find the best deal for your business.

Another thing to keep in mind is that some companies offer discounts for early payments, so try to factor this into your budget when planning how much cash you’ll need to keep on hand. And finally, always make sure you’re up-to-date on your account standings with the provider – late or unpaid invoices can incur additional fees and penalties.

Why you should always read the fine print before signing any contract

Before signing any contract, you should always read the fine print. This is especially important when it comes to contracts with companies like invoice finance providers.

Some invoice finance providers charge high invoice finance charges, and it’s important to know what these charges are before signing up with a company. Make sure you understand all the terms and conditions of the contract before agreeing to anything.

If you’re not sure what something means, don’t be afraid to ask for clarification. It’s always better to be safe than sorry, and knowing what you’re getting into is key when it comes to signing contracts.

How Temperature Monitors Are Reshaping Healthcare Logistics

Body Temperature Check

Supply chains are the invisible plumbing behind our world’s major industries. Healthcare, in particular, depends on complex supply chains that involve manufacturers, global logistics providers, and last-mile shippers – all with their own strict regulatory and safety requirements. 

Technology these days is fast changing the way vital healthcare products are delivered. Devices such as the healthcare logistics temperature monitor are examples of the advances that are simplifying supply chain visibility and increasing consumer trust in healthcare products. 

Temperature monitoring has quickly emerged as the lynchpin of healthcare logistics technology. Here are some key ways in which the healthcare supply chain is changing thanks to temperature monitors.

Mitigate Delivery Issues

On the surface, temperature monitoring has a small scope. However, the data generated by these devices go a long way towards mitigating delivery issues. Healthcare products such as vaccines, lab supplies and medications must be stored in fixed conditions throughout transport. Failure to do so will result in an ineffective product at best.

Temperature monitors track and transmit condition-related data in real-time to control centers. Best of all, these datasets are available to stakeholders throughout the supply chain, ensuring constant monitoring. If the shipment deviates from ideal storage conditions, teams can alert the transport vehicle’s operator and have them take mitigative action immediately.

These actions help prevent unnecessary losses and boost profits in an industry that operates on razor-thin margins. Temperature-related data also helps companies pinpoint their best logistics partners and cold chain technology.

For instance, a vendor that routinely delivers goods dangerously close to storage thresholds may be a risky bet to work with. Whether it is their cold chain technology or lack of operator training, manufacturers will likely want to avoid such vendors. In-transit temperature-related data forms the basis of such decisions.

Pinpoint Insurance Liability

Supply chain stakeholders operate on thin profit margins. Logistics providers are especially vulnerable, since they assume several risks and provide lengthy credit cycles to their partners. Issues with shipments often result in blame placed on logistics providers with little recourse.

Technology is changing this picture by allowing stakeholders to locate and pinpoint damage responsibility. Unsurprisingly, temperature-related data gathered by monitors are at the forefront of this change. Stakeholders these days specify product storage thresholds and receive alerts when goods deviate from them.

These alerts are useful when conducting damage investigations. For instance, a product might have exceeded safe thresholds in a manufacturer’s warehouse, even though the damage was detected en-route. In such scenarios, the manufacturer is liable, not the logistics provider.

Temperature audit trails help insurance investigators locate failure points and determine liability accordingly. This prevents unwarranted premium increases and saves logistics operators unnecessary costs.

Increase Manufacturing Efficiency

Manufacturing is a complex process that requires input from different functions. Procurement, inventory, and storage are essential processes that feed into manufacturing decisions. Along with other data sets generated by IoT devices, temperature data helps manufacturers identify weak points in their systems and mitigate them quickly.

A good example of this is the way manufacturers evaluate ideal inventory levels. These are determined by consumer demand and storage infrastructure. 

Healthcare products range from medicines to precision equipment, and as such, storage space is a key factor in the overall equation. Industry regulators impose storage standards to ensure device and product safety at all times.

Moreover, manufacturers must consider the temperature after-effects their storage spaces have on products before fixing production levels. Temperature monitor tags thus generate valuable data that feeds into these models. The result is ideal production levels and top-notch manufacturing efficiency.

Monitor Retail Storage

Supply chains often come undone due to inadequate technology in consumer-facing units. Healthcare manufacturers are vulnerable to the storage facilities pharmacies, clinics, and drug retailers have. A lack of storage facilities will result in product recalls and increased manufacturing stress.

Stakeholders in the supply chain can take those conditions into account by examining historical temperature-related data. Pharmacies, for instance, can transmit these data to manufacturing partners and wholesalers and verify whether their facilities are appropriate. 

New drugs might require upgraded infrastructure, and manufacturers can specify parameters, and monitor them via temperature monitoring devices at the retail site. The result is complete transparency throughout the healthcare supply chain.

Retailers can also increase consumer confidence in their products by offering storage and supply chain data to their customers. By viewing the source of their products and the conditions they were stored in, consumers can relax in the knowledge that the products they’re consuming are safe.

Temperature Monitoring Brings Progress

Temperature monitoring, on the surface, seems like a small function, but it has significant ramifications on the healthcare supply chain. Thanks to improved monitoring technology, healthcare supply chain stakeholders are delivering safe products to consumers and building greater efficiency in their processes.

3 Ways to Reduce Your Carbon Footprint

Carbon Footprint

Your carbon footprint is the total amount of carbon emissions and other greenhouse gases that are generated by your daily tasks. Greenhouse gases trap heat close in the Earth’s atmosphere, much like a blanket wrapped around the planet. These gases are responsible for warming the Earth’s surface and contributing to climate change. The ongoing climate crisis has resulted in long-term shifts in temperature and extreme weather patterns throughout the world. And although large corporations are responsible for over 71 percent of carbon emissions all over the world, you can still take individual actions to reduce your own carbon footprint. If you’re looking to reduce your carbon footprint and adopt lifestyle changes that don’t harm the planet, here are three great ways to do that.

1. Choose earth-friendly packaging as much as possible

If you run a business, are you using eco-friendly packaging? If not, then how much of your choice of packaging is contributing to a large carbon footprint? Earthwise offers carbon neutral packaging for your business. The company upholds the highest sustainability standards to ensure functionality and customer satisfaction. In the design process, the containers are created with raw materials that are formulated from sugarcane plants. This makes the plastic eco-friendly with a near net-zero carbon footprint. Sustainable packaging plays a significant role in fresh produce. It can actually extend shelf life, ensure food safety, and most importantly, reduce food waste and lessen the carbon footprint. A lot of people don’t realize that plastic is actually made from fossil fuels. In order to create plastic, manufacturers process coal, natural gas, and crude oil, which are the biggest contributors to greenhouse gases. That’s why Earthwise Packaging products are so innovative, because they’re made from plant-based material like sugarcane.

2. Walk, bike, or take public transportation

Transportation is actually one of the biggest sources of carbon emissions in the United States. According to the EPA, the typical passenger vehicle emits approximately 4.6 metric tons of carbon dioxide every single year, assuming that it’s a vehicle that runs on gasoline, of course. And that makes up most of today’s vehicles. While EVs are gaining in popularity, the vast majority of vehicles still run on gas. So, if you’re looking to reduce your carbon footprint, you may want to consider driving less and relying on public transportation instead. A good rule to follow is that if your destination is less than a mile away, you should definitely just walk there if you’re capable of doing so. When driving on the road and on longer trips, use the cruise control function to save on gas, and consider purchasing a hybrid or electric vehicle if your financial situation allows for it. These are just a few simple ways to cut down on emissions.

3. Buy organic produce from your local farmers’ market

Have you ever thought about how your food gets to your grocery store? The answer is transportation! That’s right. As mentioned above, it’s one of the biggest sources of carbon emissions. Transporting food from far distances contributes to the greenhouse effect. The U.S. market transports bananas from Guatemala or Ecuador, and it gets avocado imports from Mexico and Chile. Eggplants could be from Honduras or even Canada. If the situation allows for it, you can choose to support local farmers instead. See if your area has weekly farmers’ markets and build relationships with local farmers. Some cities don’t hold any local farmers’ markets in the winter and spring, so a great option would be to shop for produce that’s in season instead.

Whether you choose to buy gift plants online or carpool with a coworker, there are plenty of ways in which you can reduce your carbon footprint. Don’t underestimate the fact that your individual impact can inspire others to do the same, thus creating positive changes for the world.

Michael Molfetta, Founder of Molfetta Law, Shares How to Recognize and Increase Your Leadership Ability

leadership

There’s a big difference between a boss and a leader. Leaders inspire others to achieve excellence, and they earn loyalty by demonstrating critical leadership characteristics. Michael Molfetta recognizes he isn’t always the perfect leader to his ranks, but he’s wise enough to know where he falls short and how to improve. Over the years, he’s used his wins and failures to become better at leading his teams, whether at Molfetta Law or Invictus Sports Management.

In order to recognize your own leadership ability, it is helpful to understand common characteristics among successful leaders. To know where you excel and where you need to improve, measure yourself—or better yet, get input from someone you can trust to be honest with you—against these traits. In this article, Molfetta identifies these characteristics and discusses how to develop them.

Intelligence

Intelligence can best be defined as the capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, critical thinking, and problem-solving.

Rate yourself in each of these areas. On a 1 to 10 scale, no one will score a 10 in all areas, but an honest assessment will help you know what areas you need to work on.

Love to Learn

A boss might think they know everything, but a leader loves to learn and actively looks for opportunities to uncover what they don’t know. By asking questions and genuinely listening to those they lead, influential leaders increase their knowledge and thereby build trust with those who follow them. Molfetta encourages this practice in his daily staff meetings.

Believe in What They Do

It doesn’t matter if you lead a small team or a multi-national corporation; to be an effective leader, you must believe strongly in what you do. There’s no faking it, says Michael Molfetta. If you don’t think what you and your organization do is valuable, those around you will sense it and struggle to accept your leadership.

A Capacity for Introspection

The ability to look within yourself and see what kind of person you are is essential to achieving excellence in leadership. Just like you look in the mirror every morning to check your physical appearance, good leaders continually perform a self-assessment to identify leadership and interpersonal skills that need additional grooming. It is all too easy to convince ourselves that no one else will notice the areas in which we fall short—but others always see our shortcomings even before we do. Molfetta explains that his background in sports prepared him for introspection and constructive feedback from peers at an early age. He cultivates a similar environment at Molfetta Law by hiring former athletes dedicated to mastering their work as if it were their sport.

Have a Passion for Those They Lead

Nearly everyone has an innate ability to sense when someone truly cares for them. People want to follow someone they know cares about them and has their best interests in mind. To be a highly effective leader, it is critical to develop a passion for the well-being of those you lead. Once they know you care, they will go above and beyond the call of duty to help you succeed. But, like developing a strong belief in the value of what you do, you can’t fake it. Leaders must put in the work to learn to care genuinely, emphasizes Molfetta.

How to Increase Your Leadership Abilities

Good leadership is a learned trait. To be a better leader, study other successful leaders’ leadership techniques and styles—read the books written by successful leaders—emulate them.

Just like you would develop excellence in a sport, spend time practicing. Practice how to delegate, communicate, and include diverse opinions. To create the passion you need for those you lead, find ways to help them. We naturally develop a vested interest in the success of those we strive to help.

About the Author

Michael Molfetta is the resolute force behind Molfetta Law, a founding partner of CRM Sports Advisors and the CEO of Invictus Sports Management. As a veteran litigation attorney with over 30 years of experience under his belt, he has been lead counsel in nearly 300 jury trials and a legal correspondent for major news networks. Before starting his legal practice, he was the Deputy District Attorney in Orange County and was “1994 Prosecutor of the Year”. Since then, Molfetta has continued to garner acclaim and distinction within the legal field. In 2021, he was named “Litigator of the Year” by The American Institute of Trial Lawyers.

Make Your Nails Alluring With Top Coat Gel Polish

Glaze-Top-Gel

An excellent topcoat does a lot more than make your nails shine. Consider the topcoat to be your manicure’s protection. It shields the color from the environment, which might limit the life of your manicure due to factors like sunshine and wetness. The topcoat locks in the color and provides it with greater lasting power than without it. Today’s topcoats are attractive and useful, serving as the final touch to any perfect manicure.

Usage of Top Coat Nail Polish

Long-Lasting

All manicures are secured with a top coat because it helps the color remain longer. When you combine a long-lasting polish with a topcoat, you may get up to seven days of wear. Top coat gel polish can also help maintain color by blocking UV rays and protecting it from water and other things your hands come into contact with daily. When you mix a professional topcoat with high-quality oil, your nails will have the best chance of protection perfection.

Maximum Efficiency

You will need to take care of your manicure at home if you want it to last as long as possible. The people who use a seven-day polish do not need to reapply the gel top coat between manicures. Using cuticle oil daily and wearing gloves when working with water, gardening, or cleaning can assist you in recognizing the value of the service.

If you pick a classic polish, reapply the top coat every two to three days. Moreover, you can protect your nails with gloves, which will help the color stay longer than the typical few days. Apply a slight coating of the topcoat and seal the tip of the nail for maximum protection. Keeping it off your skin is always a good idea because contact with your skin increases the likelihood of everything peeling off. Your manicure will function admirably with a thick topcoat.

Fashion Meets Function

Topcoat is your manicure’s armor, and armor always has a distinct appearance. It’s sometimes polished to a gleaming sheen. It sometimes has a varied patina as a result of time or war. Whatever the case may be, each look is stunning on its own. Your manicure reflects your unique style, and the topcoat you pick may be a great aspect of fashion.

A matte topcoat offers nails a sharp appearance that pairs well with a matte lipstick or a metallic nail color. The pearl top coat for gel nail polish softens any hue while sealing it in a coating of pearl essence that looks like the inside of a seashell. Some topcoats are also glitter-enhanced, allowing you to add sparkle to any of your favorite hues without any extra mess or trouble. As a result, a top coat may preserve your manicure from the environment while also delivering the finishing touch.

So, what is the purpose of a nail polish gel top coat? Almost anything. Topcoat is a versatile item that is required for every manicure and pedicure. It is up to your customer to decide whether they want polish protection or style perfection – the good news is that a good top coat can achieve both!

Saves Your Money With Buying PVC Bags Wholesale For Shipping & Storing Products

PVC-bag

Shipping and storage are critical activities, and you’ll need the correct materials to perform them successfully. This is why many businesses prefer to invest in plastic bags to safeguard the items they transport or keep. The main benefits of using plastic for this purpose is that it keeps moisture and dirt out, but it may also help some things be more resistant to ripping, wrinkling, or puncturing. However, buying bags in tiny amounts makes them extremely expensive, so learning how to buy plastic bags wholesale is a good idea whether you are a sole proprietor or manage a business. We want to speak today about discovering wholesale cost bags and why doing so is a good idea for various reasons. 

Why Would Someone Want to Buy PVC Bags Wholesale?

If you collect items you want to maintain in good condition, investing in plastic bags might be a wonderful option. When you buy your PVC bags wholesale, you can save a lot of money and ensure that you never run out. The wonderful thing is that these bags may provide a lot of value because they allow you to transfer objects more safely from one area to the next. People keep a lot of stuff in their homes and maintaining those objects safe from dust, humidity, mold, and mildew is critical. Furthermore, because the bags are clear, you will be able to see through them quickly, making it much easier to find what you stowed when you need it again. These bags can provide you with everything you need at a reasonable cost for dry goods, collectibles, or even garments or souvenirs that you are keeping for the long term.

Why Do Businesses Frequently Buy PVC Bags Wholesale?

These bags might be a great investment for businesses. Shops typically use them for short-term storage, while warehouses use them to place things in before packaging to ensure their safety throughout the shipment process. Both of these businesses may discover that they use many of these bags, so purchasing pvc bags wholesale is the best way to save money. These supplies may be supplied in bulk at a reasonable cost and ordered in any amount you want, ensuring that you always have enough for your operation. That certainly simplifies things.

Finding the Best Place to Buy PVC Bags Wholesale

When looking for a firm to deal with, it is important to pick one specializing in delivering poly bags and related products. This can make things a lot easier for you. It also means you will most likely obtain the greatest price, especially if they provide what they have to sell online, where you can purchase it much more quickly. Online wholesalers can significantly cut their overhead costs and pass those savings on to you, making them the obvious choice for your shipping and storage requirements.

The 7 Most Reliable Used Cars in the UK

Car

Used cars are sometimes seen as less reliable compared to new cars. Unless you buy a used car from a dealer, or it still has some of the manufacturer’s warranty left, there is no protection if the car turns out to have a major fault. It’s very much a case of buyer beware when you go with a private sale. At the very least, you should take the car for a test drive. Before taking a car on a test drive, you must have test drive insurance. The other option is to rent the car from MPV rentals, a specialist 7 seater car hire company. The time you spend in the equivalent rental car, can substitute for a test drive.  You should also make sure to get your Uber car insurance to protect you from financial loss in the event of an accident or theft.

When creating a shortlist of makes and models, pay attention to those deemed more reliable, as very often they will be a better buy. Data published by WhatCar has revealed the most reliable used cars this year, so read on to learn which car brands are worth your money. 

Suzuki

The much-loved Suzuki Vitara is a champion among used cars. Newer Vitaras, those aged from 2015 to 2022, are 100% reliable. Don’t dismiss other cars in the Suzuki range, as they are all very reliable and age well. Suzuki scored an impressive 97 percent in the reliability stakes, so all Suzukis are a good buy.

Lexus

If a second-hand prestige car is on your shopping list, you could do a lot worse than a Lexus. Lexus cars age well and are known for their immaculate engineering. As such, Lexus scored 93.6 percent overall, with the Lexus CT coming out on top. 

Toyota

Toyota is the parent company of the Lexus brand, so it should come as no surprise that Toyota is #4 on the list of most reliable used cars. Toyota sells a lot of hybrid cars, but this hasn’t impacted its durability. The Toyota Yaris is the best and most reliable car in the range, with a score of 98.5 percent.

Honda

Honda is another Japanese carmaker, and it too is super reliable. Quality standards are high on all Hondas, so it is rare to have issues with older models. This means any used Honda is likely to be trouble-free. Overall, Honda has a reliability rating of 92.4 percent, but the Honda CRV comes out on top with a rating of 95.8 percent. 

Kia

Next up we have Kia, Korea’s oldest car manufacturer, founded in 1944. Kia offers a good range of models, but the Kia Sportage, a nifty little SUV, is very reliable. Shop for diesel models 2016-2021 or petrol models 2010-2016. 

Mazda

Mazdas are attractive cars and reliable to boot. The best used Mazda in terms of reliability is the Mazda 3.  Look for cars built between 2014-2019 for the best reliability. such as Paretti Mazda.

Hyundai

And here we have another reliable Korean car manufacturer – Hyundai. Go for the i40 if you want a smart, reliable family car.

Shopping for a Used Car

Once you have decided which model is for you, start shopping around. The average used car dealer Liverpool, such as Wavertree Car Centre, usually has dozens of vehicles for sale at any given time, so you can afford to be picky. Check whether the vehicle you like has a full dealer service history and has been MOT’d and serviced. If not, try somewhere else. 

Finally, it’s worth noting that the least reliable used cars are Bentleys, Audis, and BMWs. Unless you have deep pockets, it’s probably wise to stay away from these three. 

The Best Online Betting Casinos 

Betting Casino

One thing that is always true of online betting is that there are countless options to choose from when it comes to which casino is best. Even for experienced players, navigating the ocean of information surrounding all these different sites can be an uphill task. Luckily, our casino review experts have compiled the best casino websites on MrSapiens.com for you. You don’t have to lift a finger, because in this article you will find absolutely nothing but the best. 

We’ve compiled the top three here to take a look at each of them for you. 

1. Casino Sieger 

The team behind Sieger Casino has been around in the industry for over 25 years, even though Sieger itself was established in 2009. The site has countless great advantages for online betting, and you notice this immediately when you start betting—it’s just a great site to navigate. 

The game is run on first-class software, provided by some of the best developers in the world. The team has been in the business for a long time and they know what they’re doing. The design is professional and efficient and you’ll have no trouble finding what you need. 

They have an extensive selection of games to bet on, including most major live sports games. You’ll get great odds for pretty much anything you want to bet on. 

Sports betting is one of the most popular varieties of betting around, and for those who haven’t done it before, the possibility can be daunting. Check out this helpful beginner’s guide here. This will help you get started and figure out what you want to bet on—then Casino Sieger is waiting! It is certainly one of the best casino websites around. 

2. Galaksino 

A much newer player in the online betting game but a great choice is Galaksino. They were established in 2019 and are powered by many reputable software providers, such as Blueprint and Red Tiger. These are some of the best-known names in the industry, and they are powering the sports betting of Galaksino. 

Galaksino is another one of the best casino websites. There are extensive bonuses available, and again, a huge variety of games to bet on. with a minimum deposit of only around £5, you can bet as little as you like with Galaksino. It’s another great way to get started with betting on sports. 

They also have fantastic design and UI quality, making the experience even smoother. Nonetheless, it is understandable that many who wish to break into the online betting world feel intimidated by the technology. Betting online is much simpler than you might imagine, and there is a great guide to everything you need to know here.

Finding the best casino site isn’t just about finding the best odds or the best bonuses. It’s also about finding an app that works for you, and that you find intuitive to use. Galaksino is one of the best choices for this. 

3. GG.bet 

Finally, we have another more recent addition to the online betting family—GG.bet. established in 2016, they have been one of the leading esports betting sites in Europe since then. They also offer traditional casino games and regular sports betting. 

However, if you’ve never thought about betting on esports, it is a very good niche to situate yourself. There are many great events to bet on, and often the outcomes are more predictable than big, international sports. GG.bet is one of the best sites for this kind of betting, and you will get some of the best odds around. 

They offer a wide variety of introductory bonuses, including a huge bonus of up to €200 and 25 free spins on your first deposit. These bonuses can even increase on your second and third deposit, which is not very common for online betting sites. This makes GG.bet one of the best sites out there for betting on sports. 

They also offer a wide variety of payment methods and are available across Europe in many countries. Indeed, the only real disadvantage of the site is its lack of any live casino. However, that isn’t what we’re looking for! 

So, GG.bet is certainly of the best choices for online betting, and a site we would recommend. 

So, whatever your needs, then chances are one of the above platforms will cater to them. They provide great odds and choices on betting as well as easy-to-navigate interfaces. Try out one of these sites today—you won’t be disappointed. 

Programmatic Media Buying Platforms – Pros and Cons

Programmatic-Media

If you own a media buying company then you will know the amount of time and effort required to manually build and launch campaigns, especially if you manage a large portfolio that needs to be served across a range of publishers, devices, and formats.

This is why many advertisers have turned to media buying platforms that can provide a programmatic approach to speed up and simplify the entire process, including monitoring the results of campaigns and optimizing ones that are launched in the future.

However, are these platforms too good to be true? And are some better than others? In this article, we will discuss the limitations of such a platform and what to look out for to ensure you select the perfect media buying platform for your needs. If your business is looking for a programmatic solution, your choice is a demand-side platform. This software helps manage all your media buying campaigns and monitor their performance in one place. In the case of large companies, it is advisable to use a white-label solution. The benefits of a white-label DSP are more extensive, especially when it comes to saving money on CPMs, as you don’t pay any fee to the provider. 

Selecting the Ideal Media Buying Platform – The Pros

A programmatic media buying platform helps people move away from tedious processes such as; human negotiation, manual insertion orders, and requests for proposals. Replacing these manual processes with an automated, algorithmic system built for speed and efficiency. In simple terms, it uses purpose-built software to purchase ad inventory based on your preferences, an example of this is the Bidmind platform which will be discussed later.

This demand-side software aggregates display advertising inventories that can be bid for in real-time based on set criteria. Campaigns can be improved by dedicated account managers if the user wishes to take advantage of a managed service. Once live, the campaigns can be measured and automatically optimized for improved performance using a range of available metrics to monitor results. 

The bidding system works by matching available ad space to your desired criteria, using metrics such as demographic, viewing behaviors, device type, and the time of day. This creates a streamlined service that requires very little human intervention, with smart algorithms accurately matching inventories to your exact wants and needs.

The highly efficient nature of these platforms is why many leading organizations across the world trust their advertising campaigns to the purpose-built algorithms which are developing and improving each day to keep up with changing trends. 

This results in an unrivaled return on investment, based on the engagement of ad campaigns and the man-hours which are saved.

Avoiding Ineffective Media Buying Platforms – The Cons

However, not all platforms can deliver the necessary results, and this is why it is important to conduct thorough research before committing to a media buying platform that will manage your important ad campaigns. 

Due to the lack of human control, you must ensure the media buying platform you use is based on the very best algorithms available, or else the results may not be what you had hoped. Some platforms fail to deliver and can be guilty of inappropriate ad matching, significantly impacting the effectiveness of campaigns and reducing your return on investment. 

It is also essential to use a platform that is complete with high-quality security and fraud protection, so campaigns are not skewed by bots and crawlers, acting as human viewers. This lack of protection would result in you paying for impressions that aren’t actually impressions at all!

Thirdly, make sure the platform you choose provides enough information, so you can successfully manage campaigns and optimize them accordingly.

Therefore, the three key factors to look for in a media buying platform are:

  • High-quality algorithms which use advanced targeting so only relevant ad inventories are matched.
  • Fraud protection and top security protocols to avoid money being wasted on non-human impressions.
  • Effective campaign measurement based on accurate metrics and analytics. 

Is There a Platform That Avoids These Limitations?

BidMind is an advanced media buying platform that ticks all of the boxes, from accurate ad matching based on constantly adapting algorithms, unbeatable fraud protection and security, and valuable analytics for optimization purposes. In addition, BidMind also offers a managed service that enables experienced account managers to optimize campaigns for you, ensuring maximum efficiency. 

10 Reasons Why US May Want Russia to Invade Ukraine

Reasons Why US May Want Russia to Invade Ukraine

By Dr. Jack Rasmus

In recent weeks both US and NATO have been stumbling toward confrontation with Russia over whether the Ukraine will be allowed membership in NATO. While there are various secondary issues on the negotiating table—deployment of US troops into Poland, Baltics and Romania and Russian natural gas delivery to Germany, among other issues—make no mistake: NATO membership is what the developing conflict is fundamentally about. As one of the main media vehicles of US imperialism, the New York Times, recently blared in its front page headline: “U.S. Won’t Bow to Russia Over Who Can Join NATO”. (February 3, 2022).

Background to Today’s Conflict 

The pending conflict over Ukraine NATO membership has intensified recently, events have been leading to this at least since the January 2005 so-called Orange Revolution in Ukraine when emergent right wing forces rode a wave of popular protest over the previous November 2004 national elections—and even go back further to the breakup of the former USSR in the early 1990s during which the US promised Russia that NATO would not be expanded to Eastern Europe, the Baltics, or the Caucasus.

In November 2004 the pro-Russia candidate, Viktor Yanukovich won 39% of the vote; but the anti-Russia candidate, supported by growing fascist forces, also won 39%. Yanukovich’s support was heavily concentrated in east and south Ukraine, while Yushchenko’s in western Ukraine. As the vote was underway, and not yet concluded, Yushchenko called for mass street demonstrations, then immediately declared himself president as mass protestors threatened to assault the Ukraine Parliament. In front of his massed supporters in Kyiv, also a day after the election, Yushchenko unilaterally took the ‘oath of president’ in the Parliament in which only his supporters were present and therefore lacked a quorum to legitimize the November vote results.  He then immediately called for continued mass strikes, protests and sit-ins to force the acceptance of his declared victory and questionable ‘oath’.

Yushckenko’s declaration was supported by the Central Electoral Commission which, it was later determined, withheld significant regional votes from being counted and ran a separate computer tally of the votes. In order to avoid growing political conflict in the streets, the Ukraine Supreme Court intervened in early December and voided the November election in which Yanukovich had won a narrow popular vote victory by less than 1%, and declared a run-off election for late December 2004. The same Central Election Commission tallied 52% vote for Yushchenko vs. 44% for Yanukovich, as several minor parties either abstained or threw their support to Yushchenko.

The next election in 2010 saw Yanukovich win back again,in an election international observers declared was fair.  Rising right wing forces did not accept the 2010 results, however. In 2014 another uprising was staged, focused in the capital city of Kyiv occurred and this time far more violent than in January 2005. This time, February 2014, fascist forces murdered more than 100 in the streets.

The insurrection of 2014 was clearly organized and funded by US imperialist interests. Manipulating forces behind the uprising was US undersecretary of State for Eastern Europe, Virginia Nuland. In a pubic speech in the Ukraine following the uprising of 2014, at which Nuland unbeknownst to her at the time was quoted by the press, she bragged the US has spent $5 billion funding various grass roots movements behind the insurrection that toppled ‘fairly elected’ pro-Russia leader, Yanukovich.

At the core of those movements were largely self-declared fascist organizations that had grown and mobilized since 2005. Using classic fascist violence, including assassinations and widespread shootings of police and government officials in Kyiv (as well as subsequent multiple assassinations in Ukraine’s second important city, Odessa), the US-backed fascist forces—along with their political representatives—took control of the Ukraine government that February 2014.

In the wake of the insurrection and take over, Virginia Nuland was appointed by the new right wing Ukraine government as ‘economic Czar’.  Nuland had formerly been an owner of a well known US Chicago financial firm before being appointed as under-secretary of State for the region. After she became ‘economic Czar’, US investors began to pour into Ukraine—including relatives of well-known US politicians like Vice President Joe Biden—and took up positions on various Ukrainian company boards of directors. US economic imperialism now penetrated deeply into the economic infrastructure of Ukraine.

Russia’s response in 2014 to the insurrection of 2014 and the deposing of ‘fairly elected’ Yanukovich, was to provide support to the heavily pro-Russian eastern provinces. As it became clear in 2014 that outright declared fascist organization members took over key positions in the Parliamen and government, Russia sent military forces to take back the strategic Crimea peninsula that housed Russia’s black sea naval forces. Crimea had always been part of Russia, but was ‘given’ to the Ukraine in the 1950s by the USSR in a government provincial reorganization.   In 2016 further conflict erupted in the eastern Ukraine provinces of Donetsk and Lugansk as Ukrainian fascist-led military forces attempted to take back the provinces but failed in the wake of Russian military support to the region.  The US and NATO then imposed sanctions on Russia its response.

It’s important to note that while these events from 2004 to 2016 were occurring in the Ukraine, US war hawks pushed for, and achieved, expansion of NATO into East Europe—contrary to assurances made to Russia by the Clinton administration in the 1990s. The same year, 2004, as the first right wing uprising occurred in Ukraine, the US expanded NATO into seven East European countries and the three Baltic nations, Estonia, Latvia, Lithuania.  NATO forces were now located less than 400 miles from Moscow.

In 2008 US political factions in government, led by US Senator John McCain, signaled and encouraged then Georgia President, Mikhail Saakashvili, to invade South Ossetia on its northern border.  Georgia had been courting US and demanding NATO membership since at least 2003, when it sent significant troops to join the US invasion of Iraq. Georgian military forces invaded the province of South Ossetia on August 7, 2008. Russia drove them back and entered Georgia itself a week later. It later withdrew and military conflict ending October 2008.

In 2009 and 2010 the US announced plans to deploy advanced missile systems of NATO into Poland and Romania, which were completed by 2016. The US also deployed ship-based advanced Tomahawk offensive missile systems on warships it sent into the Black Sea. Both the Romania land-based and US ship-based missiles were of the advanced ‘Aegis’ type, capable of rearming with nuclear warheads on very short notice.  If Russia intervened in the US election of 2016, it certainly had some justification.

Russia responded angrily in 2017 and 2018 to the advanced US missile deployments of 2016, declaring they violated the then Intermediate Nuclear Forces (INF) missile treaty signed with the US in 1987, in which both sides had agreed not to deploy nuclear-capable missiles in eastern Europe or by Russia on its western border.  In an unprecedented direct public response, Russia further declared it could and would destroy the missile systems in Romania if necessary. In reply, the US followed up with deployment of a Patriot anti-missile systems in Romania.

In July 2019 the US formally withdrew from the 1987 intermediate missile treaty that Reagan and Gorbachev had negotiated. During the 2020 US election year and Covid health & economic crisis further escalations more or less froze in place.

It is in this context of events in Ukraine from 2004 to 2016, the deployment of US missile systems in Eastern Europe and in the black sea thereafter, and US withdrawal from the INF treaty in 2019 that the recent events of US-NATO expansion into Ukraine should be understood. History and context mean everything.  Explanations based just on immediate events are easily manipulated by mainstream media and political forces behind it.

US/NATO vs. Russia: Ukraine 2021-22 

Once Biden was elected and Democrats were in power once again in 2021 political forces in Eastern Europe’s NATO allies and within the newly elected Zelensky government in the Ukraine began pushing for more US advanced armaments and for Ukraine’s admission into NATO.  By late summer 2021, aware of the new pressure to allow Ukraine into NATO and the greater sympathy of the Democrats to sanction Russia compared to Trump (whom they, the Russians, had largely neutralized for reasons still unknown), Russia responded to the new NATO inclusion initiative.

Putin wrote an extended position paper in late summer 2021 that more or less drew a line in the sand so far as Ukraine inclusion in NATO was concerned. He noted in particular the fact that the US and other NATO governments declared in 2008 that Ukraine “will become members of NATO” in the future without specifying exactly when, and that US/NATO has never withdrawn or repudiated that statement. That fact, plus the advanced and potentially nuclear armed missile deployments in Poland, Romania, and on the Black Sea in US ships constituted a clear threat to Russia.  The US pulling out of Afghanistan and the middle east, while bolstering its sea-based nuclear submarine forces in Australia, was a clear signal that the US empire was clearly shifting its military resources and preparing for new conflicts with Russia and China. A NATO Ukraine would mean moving of Romanian and Black Sea US missiles north into Ukraine. With similar NATO forces in the Baltics, Russia would be surrounded and missiles just a few minutes from Moscow.

At the same time in late 2021 uprisings erupted in Belarus and Kazakhstan which Russia might easily consider to portend future 2014-Kyiv like insurrections in these border states. Another ‘Ukraine’-like coup in Belarus or Kazakhstan would mean Russia would be even further encircled.  Russia intervened to assist their governments thus far and put down the protests.  Future such insurrections in these states, however, are not out of the question.  And it is probable that Russia and Putin have interpreted these uprisings as US CIA assisted—not unlike that of 2014 in Ukraine.

It is easy to see why Putin and Russia felt themselves increasingly encircled by NATO in East Europe and Baltics, given US instigated and backed forces in Georgia, Belarus, Kazakhstan destabilizing its frontiers. A NATO Ukraine would in effect strategically outflank Russia and close the ring on them. NATO in effect would accomplish what Nazi Germany could not. Social memories of the German Nazi invasion of Ukraine in 1941-42 run deep in Russia. It is often under-estimated by western political advisers—and especially by the so-called non-military ‘experts’ advisers to US presidents who have a long history of advocating US into military adventures abroad—most notably Vietnam, Iraq, Libya and Syria.  One might ask “would Russia allow NATO and the US to enter and ‘take’ Ukraine—after it had lost 10 million of its citizens to deny the same to the Nazis?” While this is not a mode of thought among US advisers, it is no doubt a central consideration within Russian circles—military and civilian.

It is true that Putin and Russia began a build up of military resources on its Ukrainian border. But thus far it has been a ‘measured’ one. It is mostly military hardware that has been moved to forward bases with limited troops to support it. Most of the alleged 175,000 troops at the border, trumpeted by Biden and US mainstream media, are not in forward border positions. They are in some cases hundreds of kilometers within Russia at their regular bases.  A truer signal of intent to invade Ukraine will occur once support battalions move forward to the border: that is medical, ammunition, food and similar logistical troops and supplies. That doesn’t appear to have occurred as yet, however. Russia’s military movements so far have been designed apparently to get the attention of Biden and the US to bring them to the negotiating table. And in early January it worked.

Biden released what the media is calling a ‘Transparency Mechanism’ offer.  In it the US offered to allow the Russians to verify if its missile systems in Poland and Romania were defensive or not. But in exchange, the US wanted Russia to reciprocate by allowing it access to Russian border missile sites—one of which would be the Russian facilities in the Kaliningrad, Russia region, a small area sandwiched between Lithuania and Poland on the Baltic sea coast. The US also offered in the ‘Mechanism’ that it would not permanently deploy offensive missiles in Ukraine—suggesting it might have the right to do so ‘temporarily’ however that might be defined. The real kicker of the Mechanism offer, however, was Russian had to withdraw from eastern Ukraine and Crimea as part of any deal.  It was obviously a non-starter but gave the US cover that it was putting a proposal on the table.

As Biden made the offer he announced the US was sending another 5,000 US troops to eastern Europe, no doubt to placate Poland and the NATO Baltic states now demanding even more advanced NATO arms. Biden reiterated his oft-repeated threat since December that if Russia invaded there would be new massive economic sanctions imposed on Russia by the US and its allies worldwide. He didn’t, and hasn’t yet, defined what exactly that might be but clearly it suggests sanctions of a new nature not just more severe. (That could include, in this writer’s opinion, denying Russia to the US controlled SWIFT international payments system that would prevent Russia from selling its oil on global markets.) At the same time the US Congress has rushed to pass new emergency aid and military supplies to Ukraine. And US ‘war hawks’ have demanded US sanctions be placed on Russia even before it invades.  Somehow they think that is a deterrent, instead of a provocation.

Throughout January 2022 Biden and the US media pounded away the message that invasion is ‘imminent’.  This premature declaration, often repeated, has disrupted social stability within Ukraine itself, resulting in its president, Zelensky, to go so far as to publicly contradict Biden’s message. The US followed up the ‘imminent invasion’ theme with having the British release an alleged document showing Russian invasion plans (One wonders why it is that the Brits typically release such politically salacious but unverified ‘reports’—i.e. dossiers, false flags, etc.) on behalf of their US big brother?).  In the interim the pressure grows on Ukrainian politicians as near panic by Ukrainians themselves takes root among the populace.

On February 1, Putin predictably rejected the ‘Transparency Mechanism’ proposal and publicly stated he believed the US and NATO were attempting to provoke Russia into a war in Ukraine. In a clear appeal to western Europe NATO countries (which, unlike the US, had most to lose economically and politically from a war in Ukraine), Putin added he expected “dialogue to continue”.  That set off a flurry of announcements and visits by heads of state in the UK, France, Germany and Italy. About to get sacked by his own party in the UK, Boris Johnson ran off to Kyiv for some photo ops.  France’s Macron announced had had telephone conversations with Putin and planned to meet him directly. So did Germany’s newly elected chancellor, Olaf Shultz.

Putin meanwhile flew off to China to meet with President Xi during the opening of the winter Olympics. Both released a direct joint statement accusing the US of aggressive military moves in the Pacific and Ukraine that would severely destabilize global peace and status quo.

At latest report, the media war in the west continues to intensify, with the Biden administration leaking a report that suggested Russia had plans to fake a ‘false flag’ operation as a prelude to invasion. In a like response, the Spanish newspaper, El Pais, in turn leaked some US/NATO plans in the works.

The preceding events and moves by both sides around the Ukraine today are reminiscent of how, in August 1914, both sides kept raising the stakes, in what appeared at first as small inconsequential moves but which then accelerated, grew increasingly threatening, until eventually resulting in military conflict and the 1st World War. Today in the Ukraine both sides circle each other, like boxers coming into the ring in the first round, testing and feinting, looking for weaknesses, sizing each other up, trying to determine what the other’s opening move might be.  Should one slip or fall by accident or the other unknowingly signal a blow is coming, it might very well precipitate a general exchange between both.

10 Reasons Why US Elites May Want Russia to Invade Ukraine 

Much of mainstream media continues to focus on why Russia is about to invade Ukraine. It refuses to consider the fact there are nonetheless significant advantages for the US in provoking Russia to invade Ukraine.  The US media, the Biden administration, and US war hawks in Congress say they are trying to discourage Putin and Russia from invading. But what they say and what they do are not the same thing. Ample evidence suggests the US and NATO want a confrontation, so long as it’s a proxy war fought between Russia and Ukraine that they can stand by, feed the conflagration with arms, and in the process achieve other US-NATO gains. Just what might these other objectives of US/NATO be?

Here are at least 10 reasons why US political elites of both parties, war hawks and military-industrial complex capitalists favor a Russian invasion of Ukraine:

1. Reunite NATO and strengthen US hegemony over it once again 

In recent years—and especially since Trump—certain members in NATO have questioned whether the US is as reliable a partner to the alliance as it once was in decades past.  Nations like France, and now Germany, have had growing doubts. Voices have risen within the EU that it should go its own way with its own defense and strategy.  China has made major economic inroads to the EU NATO states. Europe and China are now either first or second biggest export/import traders with each other.  Key Europe state leaders are very nervous about the US leading them into a conflict in Ukraine that could have very serious effects on their economy, at the very least, and at a time Europe’s economy continues to struggle to jump start a recovery from the past two years Covid precipitated recession.  The US’s track record in the middle east is giving them pause: it achieved little, left the area in shambles, and just pulled out to shift its focus on China.  The European NATO allies, moreover, are quite split among themselves. The East Europeans as recent additions to NATO follow the US lead in hope of more arms and troops. Big players like France and Germany not so much so.  If a US provocation of conflict in Ukraine goes poorly, the risks—political and economic—for western Europe NATO states are high.

2. Get Germany to cancel the Nordstream2 Russian Gas Pipeline; get Europe to buy US gas instead; increase US natural gas exports to Europe and thereby create supply shortage in US to justify US domestic gas price hikes & US profits 

Germany is particularly uncertain about following the US lead into another quagmire in Ukraine. Its new chancellor, Olaf Shultz, is especially nervous about the prospect. There is significant public opposition to becoming embroiled in Ukraine, even indirectly. And German capitalists are split as well over the fate of the Nordstream2 natural gas pipeline from Russia. Germany desperately needs the supply. Russia’s gas is significantly less costly than would be purchasing natural gas from the US. For years now the US has been pressuring Germany to halt Norstream2 and buy liquefied natural gas from the US—at higher prices and requiring Germany as well to build highly expensive new port facilities to import the US gas.  US oil corporations want to sell the gas, to offload a US glut of natural gas supply. That would bring not only profits from more sales to Germany, but create shortages of supply in the US that would enable US corporations to raise prices in the US domestic market as well. The US gas corps—mostly owned by the big oil corporations—will enjoy a win-win profit.  Behind the scenes in the conflict in Ukraine is the looming gray presence of US oil companies—who have had their hand in just about every American military adventure since the 1960s.

3. Create excuse to send still more troops & advanced weaponry to Baltics (Estonia, Latvia, Lithuania) & East Europe (Poland, Romania)

There are political forces in the US that want to arm Poland, Romania, and the Baltic countries to the hilt, including stationing nuclear weapons in their countries.  Governments in the region are more than happy to bloc with these US war hawks. It means new massive funding from the US, more US arms and troops, and a boost to their economies (and politicians’ pockets as well no doubt).

4. Obtain more economic concessions from Ukraine for US business in exchange for more and better US/NATO arms 

The US empire does not provide aide without a cost. US investors and corporations have already, posts-2014, penetrated deeply into the Ukraine economy. They have funded, acquired, and otherwise controlled a significant number of former all Ukrainian companies in key sectors of the economy.  Biden’s son is not the only next generation representative of the US political elite (from both parties) to sit on Ukraine company boards of directors.  As the US provides even more funds and weapons to Ukraine, it will exact a price in return. It will deepen further its influence over the Ukraine economy and banking system.  Ukrainian elites will more than welcome them, since the US form of economic empire integrates the colonial elites by sharing a big piece of the economic pie with them.

5. Grow US political support to go after Moldova to drive out Russian supporters & install US puppet regime over entire country 

It is a certainty that should military conflict erupt in Ukraine, the US and its field intelligence services (CIA, State, etc.) will move on Moldova as well in some manner. Moldova is the small state located between southwest Ukraine and Romania. For years it has had an uneasy truce between Russian backed forces running half of the country and pro-western the other half. The US will attempt to change this and turn the country to full pro-western hegemony.

6. Justify more US effort & funding to try to destabilize Belarus & Kazakhstan 

It is naïve to think that US intelligence and related forces are deeply involved in the recent public demonstrations and protests in both Belarus and Kazakhstan, the latter just weeks ago as tensions have risen in the Ukraine.  At a minimum, the US is testing the extent of anti-Russian opposition in these countries, which are closely aligned economically and politically with Russia. Russia has helped these governments put down the demonstrations, some of which as in Kazakhstan, were especially violent uprisings.  Should the US ‘turn’ Ukraine fully toward NATO it is certain the US will intensify its efforts to destabilize Belarus and Kazakhstan on Russia’s borders. They will be the next ‘Ukraine-like’ targets, following the template for Ukraine that began with 2014 and now culminating in 2022.

7. Provide major foreign policy distraction for Democrat party before November 2022 midterms 

One cannot discount the potential advantages for the sitting president and party (Democrats) of a foreign policy issue such as Ukraine. It allows Biden and the party to ‘look tough’ in an election year, which always seems to add support for the party that ‘gets tough with Russia’, so long as it doesn’t lead to direct conflict with the US. Ukraine is a classic US ‘proxy war’ possibility—the kind it prefers to fight at a distance on the ground of another country (Ukraine) with its troops and/or under the cover of NATO forces as well in this case.

8. Get Congress to approve a further increase in US defense budget in addition to $778B 

The US wars in the middle east are over.  It will take time to build up new technological weaponry and forces to confront China in Asia.  The US deal to provide Australia with latest US nuclear subs is just one such example.  A proxy war in the Ukraine serves as a convenient interim excuse not to reduce defense spending benefiting the US military-industrial complex (MIC)—and actually raise it still more.  The US defense spending is clearly out of control. Pentagon spending alone is now $778 billion, and continues to rise even after the US withdrawal from the middle east. (Total US defense spending is well over $1 trillion a year when other departments of government are included as well: Energy, State, AEC, Homeland Security, CIA, NSA, DARPA, etc.) The MIC never wastes time encouraging the US to get into another conflict once it ends one in order to prevent defense spending cuts post-war. Once the USSR imploded in the late-eighties/early nineties the military bete noir became Saddam Hussein.  That fueled the 1991 first Gulf War and continued war spending thereafter and turned US attention to the middle east.  The US intervention in Somalia in the 1990s and Balkans kept it going. The next convenient enemy was the ‘Terrorist Threat’ in wake of 9-11 attack in the US. That fueled defense and war spending still further over the next two decades, including wars in Iraq, Afghanistan, Libya, Syria and the US proxy war in Yemen.  Now the US has withdrawn from the middle east direct wars, it needs a new enemy to keep the war spending going. It will take time to build up China as the target. In the interim, however, Ukraine and Russia will do nicely to keep Congress flowing dollars to the US military-industrial complex war making machine.

9. Excuse to go after pro-Russian supporters: Venezuela, Nicaragua and Cuba again 

A protracted conflict in Ukraine, funded and supported by the US and NATO allies in East Europe, could eventually lead to a spread of the conflict to other ‘proxy’ nations.  For Russia that means Venezuela, Cuba, and Nicaragua. Given a war in Ukraine, war hawks in the US will no doubt find justification to go after these countries with renewed destabilization efforts by US intelligence and even perhaps special ops forces.

10. Test effectiveness of latest US weaponry against Russian forces & Russian weaponry effectiveness against US without having to directly confront Russia; get Russia to reveal state of its cyber capability

Proxy wars provide a good excuse to test new weaponry of the US in a third country battlefield. That means not only testing how well offensive US weapons perform against Russian, but how well Russian weapons perform against US defenses.  Weaknesses inevitably appear, permitting the correction and upgrading of the weaponry for potential future use elsewhere.  The US especially is interested in testing its cybersecurity weaponry while getting Russia to reveal the extent of much of its capability. Another area of interest is to test how well US anti-armor missiles perform and how well US/NATO missiles perform against Russian anti-missile systems (like its S-500).

Some Conclusions 

All the above constitute advantages for the US should a direct conflict occur in the Ukraine against Russian forces.  Ukrainians will pay the human and economic price. The US and its corporations will benefit economically and strategically.  Europe will be caught in between, uncertain as to the economic effects of a conflict on it or the great political risks should the conflict not go well.

The behavior of US interests the last two months increasingly suggests it is the US that favors an open conflict in the Ukraine. For the US, it’s win-win situation in the event of an open conflict. There is much to be gained strategically, politically at home, and economically: re-establishing its unchallenged hegemony over NATO; driving Russia out of Europe’s economy and making Europe even more dependent economically on US resources instead or Russia; deepening US influence and control over Ukraine’s economy and government; feeding US war hawks demands to destabilize other countries which, like Ukraine, also border Russia; resurrect spending and operations targeting Latin America friends of Russia;  create justifications in Congress to spend even more on US defense and war in the interim until the bigger, longer term buildup and military spending targeting China can come on line; and test in a real theater of operations the effectiveness of both US defensive and offensive weaponry against a sophisticated opponent like Russia.

Time will reveal whether Russia and Putin also favor an open conflict in Ukraine—or whether the western media is exaggerating the Russian threat and beating the drums of ‘imminent invasion’ to serve the interests of US and NATO.

Longer term, Russia may have no alternative but to invade should the US play its ‘final card’ and declare to bring Ukraine into NATO.  The US says it has no such intention. But if so, why does it refuse to withdraw its declaration of a decade ago that Ukraine in NATO is the goal at some point in the future?  Is the future now? Should the Ukraine be allowed into NATO it is ‘game over’ for Russia strategically for decades to come. Similar developments like Ukraine eventually would occur in Belarus and Kazakhstan and likely Moldova. Calls and efforts to bring them too into NATO would similarly follow. Russia will have been outflanked. It will be thereafter now more easily intimidated.  Surrounded by NATO states everywhere, what likely would follow would be full scale nuclear disarmament.

This writer believes therefore that preventing NATO from entering Ukraine is a ‘red line’ for Putin and Russia.  If pushed into a corner with no retreat or way out, it is quite possible Russia may see no alternative to invading. That’s not on the immediate agenda. But that’s not to say it will never be.

About the Author

Dr. Jack Rasmus

Dr. Jack Rasmus is author of ‘The Scourge of Neoliberalism: US Economic Policy from Reagan to Trump’, Clarity Press, 2020 and the forthcoming ‘The Viral Economy’ latter in 2022. He blogs at http://jackrasmus.com. His website is: http://kyklosproductions.com . He hosts the weekly radio show, Alternative Visions, on the Progressive Radio Network and tweets at @drjackrasmus on daily economic and political events.

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