Luxury Brands Need to Chart a Course into New Frontier Markets
By Glyn Atwal and Douglas Bryson
The progressively unpredictable dynamics of the BRIC markets are now challenging luxury brands to rethink their global market strategies....
The New Competition: Brands from Emerging Markets
By Jan-Benedict E.M. Steenkamp
In an article adapted from Brand Breakout: How Emerging Market Brands Will Go Global, Jan-Benedict E.M. Steenkamp argues that emerging market...
InnovaBRICS & Beyond: An Interview with Marcos Troyjo
Marcos Troyjo is Co-Director of the BRICLab at Columbia University, a special forum on Brazil, Russia, India and China at Columbia's School of International...
Writing Theory from the South: The Global Order from an African Perspective
By Jean Comaroff & John L. Comaroff
Western thought has, from the first, regarded the non-West as a place of antiquarian traditions and unprocessed data....
Trade and Employment in Asia
By Niny Khor & Devashish Mitra
While it is understood that trade leads to higher economic growth, the question of whether increased trade and openness...
Frontier Markets: Old Acquaintances, New Opportunities
By Tomás Guerrero
The emergence of frontier markets is consolidating South-South relations and speeding up the global economic rebalance. Below, Tomás Guerrero describes how, to...
Entry Strategies for Middle Eastern Markets
By Tim Rogmans
Despite political turbulence, Middle Eastern markets provide great opportunities for international investors. The region’s advantages include its location at the crossroads of...
EY’s 2013 Africa Attractiveness Survey: Getting Down to Business
By Michael Lalor
Africa’s rise over the past decade has been very real, and the evidence of the continent’s clear progress is irrefutable; however, there...
Oil For Food: Big Business in The Middle East
By Eckart Woertz
Middle Eastern countries are highly dependent on food imports. They have reacted to the global food crisis of 2008 with various measures...
Will China Inevitably Develop Powerful Global Brands? Three Possible Scenarios
By Howard Yu
Given China's rapid economic development, what sort of global impact will Chinese brands have? This article identifies three scenarios, depending mainly on...
