A Brand Culture Approach to Chinese Branding in the Global Marketplace
By Wu Zhiyan, Janet Borgerson & Jonathan Schroeder
Global brand literacy is expanding rapidly, as is the appeal of brand identity, for a growing number...
The Future of Manufacturing
By Fred Stahl
How can American manufacturing recapture its former dominance in the globalized industrial economy? The answer is Worker Leadership, a revolutionary concept for...
Global and Local Logic: I Hear Your Words, But They Make No Sense!
By Rick Molz
Below, Rick Molz develops an explanation of conflicts and incompatible interpretations of events between agents of multinational corporations and actors present in...
Kitimat, British Columbia: A Marvel of Nature and Industry
The District of Kitimat in northwestern British Columbia is a world-class port and manufacturing centre on the Pacific Rim and an emerging energy hub...
News Media Management in a Digital Age
By Gary Graham & Anita Greenhill
How can local newspapers survive in a digital age? Gray Graham and Anita Greenhill examine findings from interviews,...
Sustainability and Management Competence
By Steven Cohen
After decades at the periphery of political and business agendas, sustainability and environmental protection have emerged at the center of our economic...
Overview of Corporate Social Responsibility in the Middle East
By Dima Jamali
Corporate Social Responsibility (CSR) in the Middle East has distinctive roots and unique expressions that do not always mirror the current understanding...
The New Competition: Brands from Emerging Markets
By Jan-Benedict E.M. Steenkamp
In an article adapted from Brand Breakout: How Emerging Market Brands Will Go Global, Jan-Benedict E.M. Steenkamp argues that emerging market...
Globalisation is Over: The era of transnational marketing and connected consumers
By Ibrahim Sirkeci
In an article based on his recent book, Transnational Marketing and Transnational Consumers, Ibrahim Sirkeci argues that there is a paradigm shift...
Leading through Engagement: Creating Foundations for the Africa of Tomorrow, Today.
By Sean Culey
Africa is at a tipping point. It is poised for growth, but the question is whether this growth will be based on...
EDITOR'S PICK OF THE WEEK
The Performance and Transformation Orchestrator: The CFO’s New Mandate in the Age of AI
By Terence Tse
CFOs are evolving into AI-driven transformation orchestrators, balancing finance, technology, and strategy while upskilling teams, managing risks, and driving measurable business value.
A key insight from this year’s AI for CFOs event, organized...
