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Why scale-ups matter – and how enabling them can boost the economic rebound from the pandemic

Innovation

By Marjo Ilmari

Innovative scale-up companies are vital drivers for productivity and sustainable growth, both on a national and global level, says Marjo Ilmari, Senior Director, Accounts & Industry, ICT at Business Finland, the Finnish government organisation for innovation funding and trade, travel and investment promotion.

Just before the coronavirus pandemic threw the global economy into turmoil, there was a lively debate in Finland about the need to boost the productivity and competitiveness of the economy. Research published by Matti Pohjola, Professor Emeritus in Economics at Aalto University, showed that Finland was suffering from a long-term decline of labour productivity in industry and had invested less in product development and digital solutions than its competitors.

Scale-up Statistics in the Nordics 2017, a report published in October 2019 by Nordic Innovation, also provided food for thought to economic policymakers in Finland and internationally. The report offered a fascinating insight into the contribution of fast-growing scale-up companies to employment and wealth creation in Denmark, Finland, Iceland, Norway, and Sweden in 2014-2017. According to the report, the Nordic governments have increasingly focused on enabling conditions for the scaling up of enterprises as a lever to boost productivity growth and competitiveness, which had also motivated the report’s mission to deliver more comprehensive statistics and analysis on scale-ups and their impact.

The depth of the harmonised data in the report and its approach were something new. Previously, the definition and analysis of scale-ups have mainly focused on their employment impact, no doubt reflecting governments’ priorities about creating new jobs and taxpayers. In the report, a scale-up is defined as a company with 10 or more employees and an annual turnover of EUR 2 million or more to start with, which successfully grows the number of its employees and/or turnover by more than 20% annually over a three-year period. Three types of scale-up enterprises are analysed in the report:

  • Scale-ups by employment growth only (Employment Scale-ups)
  • Scale-ups by turnover and employment growth (Turnover and Employment Scale-ups)
  • Scale-ups by turnover growth only (Turnover Scale-ups)

The report’s findings show the growing significance of the scale-ups in the regional and national economies. In the period 2014-2017, a total of 6350 scale-ups were created in the Nordics, and they made a significant contribution to the region’s economy. For example, in the manufacturing and wholesale sectors, the Nordic scale-ups accounted for EUR 17.4 billion of goods in 2017, up from EUR 9.7 billion EUR in 2014.

However, only the Turnover Scale-ups experienced a positive development in their value added creation per employee, with an increase of 62% in the period 2014-2017. In fact, the Turnover Scale-ups generated an average of EUR 145,000 per employee in gross added value, which was 50% more per employee than the Employment Scale-ups.

Driving innovation and productivity growth

From Finland’s perspective, the report’s findings and Pohjola’s research represented an urgent call to action. Although Finland’s total of 1085 scale-ups in 2014-2017 was in line with the size of its national economy relative to the other Nordics, the statistics also showed that Finland lagged in last place in terms of its share of Turnover Scale-ups. The revelation that the Turnover Scale-ups create a staggering 50% more added value per employee than the Employment Scale-ups has raised awareness of their essential role as drivers for innovation and productivity growth in the future.

As the most productive businesses in the economy, the Turnover Scale-ups are also especially attractive to venture capital. A scalable business model, where the company’s turnover consistently grows faster than its cost structure while using as few human resources as possible, promises high returns to the investor. Business Finland’s latest statistics are more encouraging in this respect and show that in 2020 Finnish growth companies raised about EUR 1 billion in investments, which was a new record. The average investment also increased from around EUR 4 million to over EUR 6 million.

Growth companies can lead the rebound

It is crucial for Finland and all other countries that their scale-up companies survive through the current crisis. At Business Finland, we can already see that some young Finnish growth companies are playing an important role in the recovery from the recession. These companies have continued to grow even during the pandemic, increasing their sales by an average of 5% and their exports by 12%. This contrasts sharply with the general performance of Finnish export companies (about 50,000 in all), whose sales have fallen by an average of 9% and exports by 12%.

It is these growth companies that will also create many new jobs in the future. There is evidence that scale-up companies help create high-quality jobs with more satisfied employees and have a dynamic effect on local ecosystems, acting as role models and inspiring other companies. Their impact is multiplied when several scale-ups are clustered together, attracting and developing talent and building networks with the local ecosystem.

Some markets and industries will be transformed permanently by the time the pandemic is brought under control. The companies that have the vision and capacity to develop innovative solutions, services and products to meet the changing needs will be the ones that can succeed in the competition. Many of the most successful scale-ups operate in digital business sectors, and their significance is set to increase further in the coming years.

The smart way to recover and rebound from the recession is to support business renewal in the face of the global economy’s structural changes. The EU’s Green Deal can benefit from and accelerate the scale-ups’ dynamism. The aim is to mitigate the pandemic’s economic and social impact and to kick-start our economies towards a more sustainable and resilient future by grasping the opportunities of the green and digital transition.

According to Pohjola, innovation is the critical factor for sustainable economic growth. On a policy level, he calls for more investment in education and new technologies, policies to promote deregulation and more competition, and all possible measures that support the creation, introduction and spread of new ideas and the transfer of production resources from declining to thriving industries.

The qualities that often distinguish the scale-ups from other businesses include a ‘born global’ mindset that drives their vision and high ambition level for growth and internationalisation.

Scale-ups’ strengths and strategies for internationalisation

Each scale-up forges its unique path in terms of practical business strategies for fast growth and internationalisation. The qualities that often distinguish the scale-ups from other businesses include a ‘born global’ mindset that drives their vision and high ambition level for growth and internationalisation. For example, Finland’s domestic market is relatively small, so our innovative startups think internationally from day one. Their talented teams often include people from diverse backgrounds, which brings more credibility with international customers and the benefits of broader networks. For example, having an international expert on the company’s board or advisory board can open many new doors.

Other key strengths include an unfaltering customer focus combined with the adaptability, scalability and replicability of the company’s solution or service. The fastest-growing Finnish companies have based their business on solving the problems of the world’s leading companies. When a scale-up can bring unique value and solve an acute problem for a global leader, the solution can later be scaled to other companies, segments and markets. A successful company also understands that each new market requires adaptation and change. It chooses the target group where the value proposition and competitive advantage is most significant in that specific market while taking the competitive situation into account.

Fast growth is often also rooted in a truly data-driven approach and analysis where the company’s solution is continually developed and directed based on results and market feedback. Marketing performance is closely monitored based on metrics such as customer acquisition costs, customer value and churn.

Turning great ideas into business

Early-stage public innovation funding has been one of the most important enablers for many Finnish scale-ups, making it possible to share the risk related to their R&D activities. The exponential growth of Finland’s game industry from its humble beginnings is a powerful example of what is possible in this regard. Business Finland supported almost all the Finnish game startups with innovation funding when they worked on their first games 10-15 years ago. Today, the most successful companies like Supercell and their owners are some of Finland’s biggest corporate and personal taxpayers, business angels, startup investors and benefactors to society. In fact, the Finnish game industry contributed the most corporation tax to the government coffers from all the economic sectors in 2017 – an incredible achievement for this innovative group of companies whose line of business was not even on the radar of more traditional investors and industrialists for many years.

Today Business Finland is looking for the next global success stories and helping to make them happen. We want to make Finland the best possible location for starting and scaling up all kinds of businesses, from quantum computing to new types of food production and circular economy solutions – or something completely different. Business Finland is also actively attracting entrepreneurs from countries outside the European Union through the Finnish Startup Permit, making it possible for international growth entrepreneurs to build a company in Finland and become part of Finland’s vibrant startup ecosystem.

Higher productivity can also enable higher aims

The demand for new ideas, technologies and approaches has never been greater. Beyond the immediate challenge of protecting people’s health and livelihoods, we need solutions to combat climate change, for more sustainable business, production and consumption, and smarter services of all kinds.

According to Pohjola, productivity is the simplest and most useful indicator for a national economy’s success and the foundation for economic growth. Higher labour productivity is the result of technological progress, innovation and structural renewal of the economy.

Scale-ups are at the forefront of creating new services and more efficient ways of doing things. They are already doing good business in a fast-changing world. With more support, scale-ups can also become significant agents of change in the broader transformation of our economies, societies and the planet as a whole.

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About the Author

Mrs. Marjo Ilmari

Mrs. Marjo Ilmari, Senior Director at Business Finland is the leader for ICT Industry and Account Management. Business Finland is the Finnish government organisation for innovation funding and trade, travel and investment promotion. Marjo is also in charge of the ownership steering of Business Finland Venture Capital Oy, which invests in early stage venture capital funds. Before joining Business Finland, Marjo pursued a career in management consulting, M&A advisory and business development in global telecom industry. She holds a Master’s degree from the Aalto University School of Business.

References

Fintech Founder Dr. Ozan Ozerk on Entrepreneurship in a COVID-19 World

Dr. Ozan Ozerk

Dr. Ozan Ozerk is a successful fintech founder. Here, he shares his thoughts on entrepreneurship in a business landscape heavily impacted by the COVID-19 pandemic.

COVID-19 and the subsequent lockdowns have laid waste to numerous businesses. With a potential global recession on the horizon, it’s more important than ever to focus on the timeless entrepreneurial traits and skills that make up a successful businessperson.

Dr. Ozan Ozerk, founder of multiple global fintechs, is one such person. He’s a Norwegian medical doctor and entrepreneur of Turkish Cypriot descent, who has a long track record of establishing successful businesses in the social media and fintech space. Amongst others, he is the founder of the online trading platform EuroTrader, European Merchant Bank, Ozan SuperApp and the banking-as-a-service provider OpenPayd.

We sat down with Dr. Ozerk to pick his brain on what makes a good entrepreneur, and which pitfalls to avoid when starting and running a business.

First of all, what made you choose the entrepreneurial route?

Dr. Ozan Ozerk: Well, I worked on startups long before I got into medicine. For me, becoming an entrepreneur was never about money, but about freedom. It was about being able to try to do things my way, having an impact to do good. As a kid, and later at high school, I always tried to create small businesses out of what interested me at the time. But the true first step into commercial entrepreneurship started in my early 20s. In 2003 I co-founded an online media company in Norway, focusing on mobile based services and content. And later from 2005, we took that experience with us creating our first big success, the social media website Biip.no. Biip.no was very large in Norway, we had 80-90% of all teenagers in the country signed up as members. We eventually sold that for around $12 million in 2008, which provided a good stepping stone for my later entrepreneurial career.

So what came after Biip.no?

Dr. Ozan Ozerk: After Biip.no, I had to do my mandatory hospital service in Norway to keep my medical license, which didn’t help me focus on my start-ups. But I did enjoy working as a medical doctor and plan my move beyond the borders of Norway.

From an entrepreneurial perspective, I moved my focus from social media, to e-commerce and fintech and tried out various avenues with mixed success. To be honest – it was mostly failures. The fintech space was, and still is, a very competitive and regulated space to be in. But slowly my initiatives got traction, and I started to merge my various fintech and e-commerce start-ups into what today is known as OpenPayd. OpenPayd is a global payment and banking-as-a-service platform. As I got traction, I also gained the confidence to explore new venues within traditional banking. This led me to found European Merchant Bank, which offers online accounts, lending, cards, and trade finance to companies and individuals.

I have always been fascinated by the Chinese super app services, so we are currently testing our UK-based Ozan SuperApp in the Turkish market. This year I’ve also been exploring online trading services by launching EuroTrader in Europe. Soon, EuroTrader will be expanding into new markets as well. 

How has COVID-19 impacted your business?

Dr. Ozan Ozerk: My business, like most other online businesses, has benefited in the short term because online businesses grew very fast as a consequence of the physical shops being shut down. In the long term, however, I’m sure it will have a hugely negative impact on the global economy, and fintechs will feel the negative impact eventually too. People working in certain industries, such as in the digital space, have so far not felt the true negative impact of the pandemic, which overall will serve to widen the gap within the society, as well as between countries.

So what’s your advice to entrepreneurs who are struggling?

Dr. Ozan Ozerk: In the entrepreneurial world, everyone likes talking about success stories, but I am more interested in people’s failure. I think that is where the true learning is. For every success, I’ve had plenty of failures myself. I think it was Thomas Edison who said: “I have not failed. I’ve just found 10,000 ways that won’t work”. And I think that’s true.

Whilst Covid-19 undoubtedly will have a negative impact on the global economy, the pandemic also represents an opportunity for savvy entrepreneurs. There is huge demand for new products and services in categories such as logistics, at home entertainment, e-commerce, health and beauty and many, many more. My advice is that people shouldn’t be afraid of failing, of trying something new in a post-Covid world. People that never try never fail, but they never succeed either. True entrepreneurs embrace their failures. Even if some of them are painful and hard to talk about.

Do you think there are cultural differences when it comes to the perception of failure in business?

Dr. Ozan Ozerk: Well, I believe there are some cultural differences when it comes to how societies perceive failures. In general, I feel that in Europe a past failure is viewed as a liability. A person that once went bankrupt or failed in their business is often considered a rogue, or simply less reliable. I think this view is highly unfortunate, and absolutely wrong.

My impression is that in the US society however, the view on failures is very different. It’s almost like the bigger the failure, the better. A great failure means you’re thinking big, and your level of ambition gets credit even if you ended up failing. I think that’s a much healthier view on failure, as it inspires future attempts at getting it right.

But when the going gets tough, how do you stay motivated?

Dr. Ozan Ozerk: I’d say you shouldn’t be driven by confirmation from the outside – but from within yourself. If you have a strong gut feeling about something, even if you end up being wrong, try it out. Stay true to what you believe in.

For example; when my former co-founders Erling Andersen, Bo Myras and I started Biip.no in 2004, no one believed in social media. You had some social media websites even back then, like Classmates and MySpace, but many wrote the whole thing off as a trend. We, on the other hand, saw a big potential in cornering the youth segment online. Early-to-late teens in Norway and abroad needed a platform to communicate with value-added services – and Biip.no was the perfect market fit. Later, Facebook came around and proved everybody right. It just goes to show you have to focus on what you believe in – and work in that direction.

And money – that shouldn’t matter?

Dr. Ozan Ozerk: Well, money always matters. But, the discussion you have as an entrepreneur is not about what private jet to buy or adding Ferraris to your car collection. Most entrepreneurs are chronically underfunded, and are doing everything in their power to make the ends meet. If you’re fortunate enough to raise money, you’ll be even more focused on the needs of your business. Taking other people’s money is a huge responsibility which shouldn’t be taken lightly.

True entrepreneurs don’t live the lifestyle you see of influencers on YouTube or Instagram, with yachts and cocktails. Even those who have the financial means to do it. As a real entrepreneur, you’ll have to be honest with yourself. If you truly want to succeed you need to be determined and put in the work. There is no easy way, there are no shortcuts. If you cut corners, I promise you you’ll be more broke, isolated, and unhappy than before you started.

So what’s your general message to other budding entrepreneurs?

Dr. Ozan Ozerk: The message, in general, is don’t give up, but learn from your mistakes and don’t believe that anyone is better than you. Let’s just take the selection process in the army: People applying for active duty, such as special forces, are mostly very fit. But in order to succeed with the selection process you need to stay focused, being able to inspire yourself along the way, even on days where you’re sleepless, tired and are being told to give up. Business is no different

Far too often I feel people hype up talented people. Almost creating an excuse why you’re set to fail. Talent matters, but hard work and perseverance is much more important. Steve Jobs once said: “If culture eats strategy for breakfast, ambition eats talent and a whole host of other things for lunch, dinner and an evening snack.”. There is truth to that. I also strongly believe, failure should not be seen as negative. It’s often the first, natural step on your way to success.

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Uber’s Supreme Court Decision: the start of a domino effect for the gig economy?

By Lloyd Davey, Partner, and Sarah Taylor, Senior Associate, at Stevens & Bolton LLP

In February, the Supreme Court’s decision that Uber drivers are workers sent shock waves through the gig economy, both in the UK and overseas. Many expect the decision to have significant ramifications on how this employment structure can operate going forwards, wondering if it marks the end of many flexible business models that have sprung up in recent years. But what does this important legal milestone actually mean for Uber, its employees, and the wider gig economy world?

A historic moment

In a landmark decision, the Supreme Court considered the claims brought by a group of Uber drivers for failure to pay national minimum wage and to provide paid holiday. Uber contended that its drivers were self-employed contractors and so not entitled to those valuable “worker” rights. The Supreme Court disagreed, deciding that this group of drivers were entitled to the rights and protection of workers.  

In its decision, the Supreme Court also said that these drivers were to be considered working during any period when the driver was logged onto the Uber app, within the territory in which they were licenced to operate, and ready and willing to accept passengers. In contrast, Uber’s position throughout the four years of litigation has been that its drivers should only be paid for time spent actually transporting passengers to their destinations.  

Who really is a ‘worker’?

Workers are an intermediate group in UK employment law, falling between employees and self-employed people. Those who are genuinely self-employed are in business on their own account and undertake work for their clients or customers. Being identified as a “worker” affords an individual valuable employment rights, including entitlement to paid holiday, the right to receive the national minimum wage and whistleblowing protection. 

The general purpose of UK employment legislation is to protect vulnerable individuals from being paid too little for the work they do, being required to work excessive hours, or being subjected to other forms of unfair treatment. Employees are thought to need the most protection, given their subordinate and dependent position relative to their employer. Conversely, those who are genuinely self-employed are considered least in need of statutory protection, given their relative independence from the clients and customers who hire them.

Workers are also considered to be sufficiently vulnerable to merit statutory protection, given the extent to which workers are dependent on, and under the control of, the person or business for whom they perform their services. The greater the level of control, dependence and subordination, the more likely an individual will be identified by the Courts as a worker. 

Control, dependence and subordination were critical areas considered by the Supreme Court in this case. In its view, the working arrangements that existed when the claims were brought indicated a strong degree of control exerted by Uber over the service performed by its drivers. By way of illustration, Uber imposed contractual terms on its drivers and dictated the fare charged by a driver, which determined the driver’s pay. Uber also exerted control by constraining a driver’s choice to accept or decline passenger journeys, by limiting the information provided to the driver (including the passenger’s destination) and penalising the driver for a low acceptance rate.  

In reaching its decision, the Supreme Court was also influenced by the standardised service that Uber offered to its passengers, in which its drivers were “perceived as substantially interchangeable and from which Uber, rather than individual drivers, obtains the benefit of customer loyalty and goodwill.” For example, Uber restricted communication between drivers and passengers to prevent a driver establishing an independent relationship with a passenger beyond a single journey.

Once the Supreme Court had decided that the claimant drivers were workers, it then had to decide whether the drivers were working from the moment they logged onto the Uber app (in their licenced territory) or only when they were transporting passengers. Uber contended that its drivers should only be considered working when transporting passengers. Central to Uber’s argument was that, while logged onto the Uber app, its drivers were not prohibited from making themselves available to accept trip requests from another operator (provided they maintained an acceptance rate that was acceptable to Uber). No evidence was put forward to support this argument and the Supreme Court was not persuaded, viewing the option to accept work from another operator as largely theoretical.

The Supreme Court determined that the drivers’ “working time” for the purposes of calculating national minimum wage and holiday entitlement comprised any time the drivers were logged onto the Uber app within their licenced territories. 

What next for Uber?

In a statement released shortly after the judgment, Uber suggested that the Supreme Court’s decision on worker status was limited to “a small group of drivers using the Uber app in 2016”, which is when the claims were originally brought. Uber contended that, since 2016, it has made significant changes to its business model and that many aspects of the working arrangements identified in the Supreme Court’s judgment are no longer relevant. For example, Uber asserts that drivers now have full transparency over the price and destination of their trip and since 2017 there has been no repercussion for rejecting multiple consecutive trips. Nevertheless, many have questioned whether Uber has made sufficient changes to its business model to render the Supreme Court’s findings as irrelevant to Uber’s drivers in the present day.

In an apparent change of tack, Uber has reportedly now agreed to pay all its drivers, irrespective of age, the national living wage. Its drivers will now receive rolled-up holiday pay every fortnight, based on 12.07% of their earnings, and be automatically enrolled into a pension plan with contributions from Uber alongside driver contributions. Giving its drivers these additional rights will have significant financial implications for the business, but Uber insists that these additional costs will not be passed onto its passengers through an increase in fares.

And what about the rest of the business community?

The Supreme Court’s findings in relation to worker status and working time are expected to have significant ramifications throughout the gig economy, especially for businesses with similar operating models to Uber. For many of them, it will not be financially viable to assume the additional costs of national minimum wage, holiday entitlement and longer working time. If such obligations are imposed, businesses may need to restructure their model in order to survive.

The Supreme Court’s decision is the latest in a series of cases in which the Courts have identified a closer, personal relationship between the individual and the business, rejecting the notion that the individuals were self-employed. There is certainly a trend towards giving gig economy workers greater rights and legal protection, not just in the UK but also overseas.

Many commentators have heralded the Supreme Court’s decision in relation to Uber as a welcome step forward for gig economy workers. However, many of these workers will be justifiably concerned about the wider ramifications of the decision, not least in terms of the threat to jobs. It should not be overlooked that many workers are attracted to the flexibility, risk and entrepreneurialism of the gig economy, and would not want this sacrificed for the greater security of worker status.

There clearly needs to be a balance, and the Courts should rightly intervene when businesses are seeking to take advantage of the most vulnerable workers. However, it would be simplistic to draw parallels between David and Goliath in every case. At a time when many sectors are struggling to recover in the wake of the global pandemic, it would be a mistake to stifle the adaptable and dynamic gig economy to the detriment of its own workforce.

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About the Authors

Lloyd Davey

Lloyd Davey is a partner at Stevens & Bolton LLP. He is an experienced employment lawyer, advising clients across numerous sectors on a wide range of contentious and non-contentious employment law issues.

SARAH TAYLOR

Sarah Taylor delivers specialist technical support to the employment team. She trained with a large City firm and then worked at a leading employment practice in London. She joined Stevens & Bolton in 2011, advising clients on a wide range of contentious and non-contentious employment law matters, before becoming a professional support lawyer in 2020.

Reasons Why Owning A Coffee Shop Is A Great Business To Start

coffee shop

Owning a business can be a bit overwhelming at times, especially if you’re a first-time owner, but there are so many benefits, especially when it comes to owning something like a cafe! If your dream was to open up a small business, you should definitely consider this as an option, as it’s easy to run and beginner-friendly! So here are more reasons why owning a coffee shop is a great business to start, and here you can find a complete guide if you decide to start a coffee roasting business!

Be your own boss

There’s just something about owning a business that feels special, you are your own boss essentially and that’s what makes it great! You get to make your own rules and set the tone however you want! If you are sick of working for someone else, or want to bring your dreams to life, why not take matters into your own hands and open up a coffee shop of your dreams? As long as you have a set vision and a lot of passion – with an additionally good plan to back it up, you are more likely to have a successful coffee shop in no time, it’s not hard at all! Start with a good idea, and work your way to the top!

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Coffee shops are always in style

By being your own boss, means you can create the perfect coffee shop for you, the sky’s the limit when it comes to ideas! People are simple, they love coffee, but that doesn’t, mean you shouldn’t bring something new to the table – and designing your coffee shop a certain way, can add so much to the overall experience! Sure, you can go with a classic, rustic vibe, but you also go a different route and opt to create a themed coffee shop, why not make it look like a set of your favorite movie, or something meaningful to you? Owning a small business means you have full creative control, so feel free to go wild, and besides people will always appreciate coffee and enjoy going to different coffee shops for the experience, so you can’t go wrong!

Small investment

The truth is, one of the many reasons why owning a coffee shop pays off in the long run, is the fact that you don’t have to spend a lot of money right away! Apart from finding the right space for the shop, you’ll need a bit of equipment – thankfully nothing too complicated and bulky! From coffee grinders, drip coffee machines, espresso machines with a milk steamer to storage solutions, a restaurant phone system, and a refrigerator, all of those things are fairly cheap. But always remember that investing in high-quality equipment right away will save you money in the long run, so if you give a bit more right away, it’s not a bad idea at all! To support this, equipment financing will be a great option to consider. Experience the art of brewing by purchasing premium coffee equipment from Victoria Arduino, where innovation meets tradition for the perfect cup. It’s best that you plan out your space and see how much stuff you can put into it – this way you don’t end up overspending or getting something that you don’t need! 

Easy profit

Once you get the space for your shop and your needed gear, your main goal is to get profit! Thankfully, the cost of running a coffee shop is not high, or at least it shouldn’t be if you are careful and resourceful! When you put everything on paper, after paying the bills and the utilities for the shop, you need to consider the cost of ingredients – thankfully it shouldn’t be too high! Apart from coffee, water, milk, and additional things you’ll add to your menu, it’s highly likely your result will be profit! It might seem impossible or crazy, but it actually isn’t – when you think about how today’s society is obsessed with coffee it should make you feel a bit more confident! As long as you make good coffee, you’ll see profit in no time! Licensed money lenders in Singapore offers transparent and regulated financial solutions tailored to your needs.

Create a community

Small businesses have the luxury that many big corporations don’t – and that is creating a community around them! By owning a coffee shop, you can create a safe space and a pleasant environment for people who seek it, and also give people space to socialize! You can make it your brand if you want, bringing people together and offering amazing service seems pretty simple, but it’s such an impactful thing! You can hire different people, show solidarity and inclusivity, so people feel welcomed and appreciated! Small businesses, especially coffee shops should feel cozy and at home, and you have the tools to do just that!

It’s flexible

If there is anything good about owning a small business and being your own boss, it’s the fact that you can set your own working hours and rules! Don’t want to work on Sundays? No problem! Want to be opened 24/7? Not a problem at all! It all comes down to your own plans and schedule, if the coffee shop is your only job and source of income, or if it’s just a side hustle! Regardless, you are in control when it comes to setting the boundaries and that can be a blessing and a curse, but as long as you have a plan that works for you, it’ll be fine! 

Make people happy

Lastly, small businesses and coffee shops are there to make people smile above anything else. If you enjoy bringing happiness to people, owning a coffee shop is the perfect thing for you! Like any business, you need to think about making money and seeing a profit, but at the same time you want to make it affordable for the majority of people – this will certainly help build a good relationship and bring back returning customers! Once you figure out the balance between profit and being an affordable business, you’ll hit the jackpot! Customers and people, in general, love small businesses, especially those that feel genuine – so if you genuinely feel passionate about coffee, you’ll succeed by having a loyal customer group who loves coffee just as much as you do!

At the end of the day, coffee shops are such a great passion project, regardless if you plan on making it your main business, or just as an ambitious project! All in all, owning a coffee shop is a lot of fun, even if it’s a lot of work as well, but the things you gain from it are far more precious than the hard work you put in!

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Canna oil: Best hash oil derived from Cannabis sativa plant

CBD

Marijuana, hash oils, and bits of hemp were used for smoking purposes for thousands of years. It also serves various religious functions in India. Some of them are also used for further medicinal researches. The cannabis plant includes photocarbonoid and does not contain seeds, roots, or stalks. However, hemp is those cannabis plants that contact low THC in their leaves and flowering heads. THC is a psycho-active ingredient in Cannabis. CBD, a short form for cannabidiol, is a non-psychoactive compound that is found naturally in resinous flowers of Cannabis. Some doctors prescribe medical Cannabis for the management of different diseases or disorders. When we mix edible coconut oil with Cannabis, it forms Cannabis coconut oil, which increases the longevity of the effect compared to smoking or vaping. Canna oil can also be purchased online these days as many e-commerce websites sell cannaoil.

Consumption methods of Canna oil

  • Smoking: – This process is a common form of inhalation where users smell the smokes of dry flowers of the cannabis plant with coconut oil. Users can create a joint with a glass pipe or water boring as well.
  • Body care:- There are many derivatives of Cannabis that are used as body care products. We can use these products; however, they must be prescribed by a medical doctor before use.
  • Oral use:- We can directly eat cannabis tincture or powder and keep it within our tongue. For this purpose, we can also use liquid canna oil.
  • Creating Edibles:- Perhaps the most effective way of intoxication is to make edibles where we hardly notice sudden changes but relax our mind for a greater amount of time than regular smoking or vaping.

Health benefits of Cannabis coconut oil

  • Improvement of metabolism:- If your metabolism rate of the body is less and you want to increase it, we can use cannabis coconut oil. It is the most effective way to fill you with energy in a quick time.
  • Boost cognitive:- Some people have a slow response rate when it comes to cognitive thinking. In case you want to develop the mental response of your body, we can use cannabis coconut oil.
  • Prevents cancers:- Researchers have found that cannabis coconut oil is effective when used on cancers as it regulates the growth of cancer cells.
  • Reduce anxiety: – Today, anxiety is the major challenge because we take too much pressure on our minds. To reduce stress and anxiety, we can use cannabis coconut oil.
  • Relieves pains:- Cannabis oil with coconut oil can be used to massage painful areas in the body as it relieves pain quickly.

To conclude, we must say that mixing coconut oil with cannabis plants or derivatives can be used for various purposes like medicinal purposes. Some of the benefits include: reducing stress and pain on the body, improving metabolism and cognitive response of the mind.

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7 Reasons Why Business Professionals Need Hosting Services

Hosting Services

Many businesses are now moving to the digital space. A website or e-commerce platform provides infrastructure for running the business. Think about it much like you would a brick-and-mortar location. It is the place that you showcase your products and services.

Your customers, whether potential or existing, use it to access what you have to offer. It is crucial to pay attention to the performance of the site. You must ensure fast page loading speeds and zero downtimes.

A poor user experience will affect the amount of traffic you get on your site. Further, search engines can penalize you with low rankings.

Your web hosting provider has a significant impact on website performance. But there is so much more business professionals can get from hosting services. Let’s explore some of them below.

1. Reliable hosting

Frequent downtime on your website will make you lose customers. With so much competition in the digital space, you cannot afford poor performance at any time. 

Think of how often you have abandoned a particular website because of the downtimes. Would you want to take your customers through the same frustration?

Your web hosting provider should be reliable. Further, they need to avail of 24/7 technical support to correct any issues. That is why it is crucial to choose the right package.

Dedicated and VPS servers are more reliable than shared hosting. While the latter may be the cheaper option, it comes with its challenges. Such include less bandwidth allocation. There is also a higher probability of crashing when there is a lot of traffic.

Do note; search engines use page loading speeds as a determinant when ranking sites. Poor rankings will impact the online visibility your business gets.

2. Security for your website

Online security is a major concern for anyone operating in the digital space. The right web host provider has security as a significant priority.

Most businesses collect a lot of personal customer information. They may also use their sites for financial transactions. It is imperative to avoid breaches or data loss to hackers. When looking for a hosting service, ask for a rundown of the security features they offer.

Other than the hosting security measures, it also doesn’t hurt to install extra security of your own. Data encryption and decryption, for example, ensure only the intended recipient sees the message. You get more secure connections between your browser and the remote server. Installing an SSL proxy will provide this critical function for you. Other measures include anti-malware, antivirus, and firewalls. 

3. It allows for scalability

No one starts a business to remain stagnant. Growth is a key driving force for everything you do. The hosting service you choose should grow with you. It should give you enough server capacity to handle more traffic.

Sign up for managed plans that give you resources as you need them. It will save you money because you do not pay for what you currently do not need.

4. Access to excellent customer support

Do not ignore the importance of excellent customer support. Imagine a situation where your website crashes in the middle of the night. Yet some of your global customers could just be waking up, ready to buy your goods or services.

Your efforts to reach the technical support team do not bear fruit. It can be very frustrating because you know the customers will flock to the competitors. When looking for a hosting service, ask about the support you can expect.

Read customer reviews to see how they handle complaints. Take note of the speed with which they respond to issues. It also helps if you can reach them on many platforms. Such include phone, email, chat, or event tickets.

5. You save money

There are tons of web hosting services available. You may think it is a good idea to go for the least expensive option. But, look at the long-term implications. You want efficiency, reliability, and good performance. Cheap or free options can only give you so much functionality.

You may find yourself always dealing with issues, which could end up being more costly. Consider it an investment to go for some of the best hosting options. Good performance means happy customers and better chances of conversions.

Further, you spend less time and money managing issues. With the technical support they offer, you don’t even need to hire experts to manage your site.

Some web hosts provide web building services as well as domain names and emails. You can choose not to take advantage of the service. But, your hosting service should allow for integration with your preferred site builder. 

Without the support, you may end up needing to look for a solution that works in your favor. It becomes more costly for you to have your site up and running.

Additionally, there are also hosting providers that offer services like Bitcoin VPS, which enable you to pay for your servers in an unorthodox way by using cryptocurrencies like Bitcoin, Etherium and others, which can further save you money in the long run.

6. It is crucial for your credibility

A significant disadvantage of free or cheap web hosts is they take on anyone. Some of these sites may be less than reputable. You may share an IP address with such, even without your knowledge.

It may end up tarnishing the reputation of your site and, indeed, your brand. You may also fall under the radar of web filters, which may end up blocking your site.

7. Data backup

Let’s say you build your site using one of the free web builders like Squarespace or Wix. If anything happens and the site ceases to exist, you may lose everything. What it means is your presence in the online space depends on the existence of the platform.

The best option is to go for self-hosted sites. You can back up your site on secure servers allowing for quick recovery.

Final thoughts

Think about web hosting as a foundation of your website. A shaky or weak foundation cannot sustain any structure. You will spend time and money on managing or repairing as opposed to enjoying the facility.

Business professionals need a website that performs at optimal levels always. You want to ensure fast page loading speeds and constant uptimes. If you run into any issues, technical support should be available day and night, all year round.

It pays to invest in proper security so that you keep customer and business data safe. Take the time to shop around for an excellent hosting service. Do your due diligence and read customer reviews to know exactly what you’re getting.

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Safety First: the True Cost of Unsafe Work Conditions

Unsafe Work Conditions

All jobs come with different sets of advantages and disadvantages. Still, business owners must ensure that the former outweigh the latter for their employees. One of the ways you can do that is to make sure the workplace is as safe as it can be. In addition to showing that you care for the people who work for you, doing so will also avoid the financial costs of workplace incidents.

With that in mind, we wanted to take a look at the average cost of direct worker’s compensation after workplace injuries or harassment. Even if we don’t consider the potential liability you’re open to, there’s a hidden cost most people don’t think about.

For example, if your workers keep quitting due to unsafe conditions, you’ll have to keep wasting money on training new ones. Besides, no one wants to have a high employee turnover. After all, you can’t put a price on loyalty, can you?

So how can business owners encourage their workforce to stick around? Once again, it all comes down to providing good working conditions. But before we get into that, let’s take a second to determine the financial cost of having an unsafe work environment.

How to Calculate the Real Financial Cost of an Unsafe Workplace

Unfortunately, millions of people report missing work days because of work-related illnesses and injuries. Each year, thousands die from the consequences of those injuries and illnesses.

It’s tempting to chalk these depressing statistics up to the inherent risks of certain trades. Construction accidents and factory mishaps are a fact of life, right? Yet, in the past century or so, we’ve made technological strides that should make workplace injuries incredibly rare. Still, business owners make counterintuitive decisions in the interest of cutting costs.

By cutting corners on safety precautions, companies can end up paying much more to cover injured workers’ medical expenses. According to the Occupational Safety and Health Administration, businesses routinely pay almost $1 billion weekly for worker compensation. And that’s on top of paying for the cost of legal services if those employees decide to sue.

Of course, even that estimate isn’t taking into account the indirect costs of an unsafe work environment. Namely, in the event of a workplace accident, the business has to pay for the internal incident investigation. Moreover, it needs to financially support the implementation of new safety measures while recouping lost productivity and profits.

If any of the company’s property is damaged in an accident, it will also need to pay for repairs. Lastly, if the workers involved quit following the incident, there’s the added cost of training their replacement. If anything, that $1 billion per week number is an underestimate. But if you want to see the kind of costs you might incur for different kinds of injuries, OSHA has made a compensation cost calculator.

Now that you understand the numbers you’re looking at, let’s take a look at the other side of the story. What are the benefits of maintaining solid safety procedures at your company?

The Benefits of Promoting Workplace Safety

Reducing the number of work-related illnesses, injuries, and fatalities is the most cost-efficient course of action for any business. If nothing else, it would mean that a smaller percentage of the company’s profits are going toward medical expenses and OSHA penalties. Additionally, you would spend less money on conducting internal investigations — but that’s not all.

According to Britain’s Health and Safety Executive, addressing the health and safety of employees has many other benefits. Sustaining fewer workplace injuries means that employees use sick days less frequently. After all, people who work in companies that protect their employees tend to be happier and healthier. They also tend to work for the same company for longer — saving you the cost of training new personnel.

But even if a company can cover the cost of worker compensation and uninsured losses, the blow to its reputation can be harder to withstand. Businesses that find themselves on the receiving end of highly publicized legal actions often lose standing with suppliers and partners. Worse still, they can find themselves losing the favor of their investors, customers, and the communities they rely on.

Ultimately, practicing corporate responsibility is a good way to build a solid reputation in the business world. So if you’re not worried about paying injured workers’ medical bills and the company’s legal expenses, think of potential investors and customers.

Establishing a Safe Work Environment — the Three E’s of Safety

Ultimately, everyone has a right to feel comfortable at their place of work. So how can business owners create safe working conditions? One way to do so would be to implement the three E’s of safety — evaluate, educate, and enforce.

Firstly, you need to get a better idea of the risk factors that are in play. If you own any kind of manufacturing business, you’ll probably think about the risks that are associated with working in factories before you consider the safety of other workers.

Yet issues like gender discrimination and sexual harassment can leave you open to litigation just as easily as illnesses and physical injuries can. To that end, you should examine the company culture as well as the safety precautions that are already in place. Don’t just focus on the physical health risks.

For the next step, you’ll want to have everyone in the company study OSHA’s safety guidelines. According to ProtexAI, occupational health and safety is generally defined as a subset of public health that focuses on improving safety standards in the workplace to mitigate any major incidents. Your employees should be able to recognize if any of them aren’t being implemented and come up with solutions. Then, you’ll be able to implement and enforce those new protocols.

For example, if you own a hotel, you might have a member of the cleaning staff note that working behind closed doors doesn’t make them feel safe. In that case, incorporating something as simple as a wearable alarm button might help your employees feel at ease. Of course, that particular solution should improve the security at other kinds of workplaces just as well.

Of course, there are many other ways to create a safe work environment — and many reasons to do so. If money isn’t an issue — think of public perception! Conversely, even if you’re not worried about your company’s reputation, you’ll still want to avoid unnecessary expenses.

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What Does “Provably Fair” Mean For Crypto Casinos?

Provably Fair

If you’re new to crypto casinos, you may have heard about provable fairness, or provably fair slot games. The elaborate technology is a trend in crypto and non-crypto online casino games. If you’re not familiar with it, here’s a brief introduction to the term essential modern bitcoin casinos.

Provably Fair Definition

Provably fair is the latest technology that graced online gambling. As it is new, most gamblers don’t know about it yet. The technology is primarily used in bitcoin or crypto casinos and games. To define it, provably fair is an algorithm that checks and verifies an online casino’s fairness towards its players. It relinquishes the fear of most players that online gambling sites will rip them off.

Provably fair uses three variables:

  • Server seed – this variable is provided by the site.
  • Client seed – this variable is given by the player’s browser and can be adjusted by them.
  • Cryptographic nonce – a number that grows parallel to the bets a player makes.

The process is a bit complicated, especially for those who are not versed with bitcoins or cryptocurrencies. First, the online casino produces a seed number. The number will be hashed and sent to the bettor before placing a bet or play. Hash functions or hashing converts a lengthy data string to a shorter one.

With hashing and the randomness of the server seed, the operators cannot easily change it. The same goes for the player wherein the seed is encrypted. In turn, the bettor’s browser will randomly generate a seed. Players are advised to calibrate the client seed before betting or gambling.

Once both seeds are present, they interact with each other to create the bet’s result. As for the nonce, the number will start at 0 or 1, depending on the website. It will increase every time you place a bet. The algorithm uses the seeds and the nonce in selecting a randomizable action in the game.

When the player is done, they will get the unencrypted version of the client seed and verify the game’s fairness. The bettors can confirm the results on-site through a verifier. Simply input the unhashed seeds to see if the value it produces is the same one in the game.

This way, Bitcoin casino websites allow you to verify their honesty. This approach will remove questions about possible fraud. There have been rumors among the players for a long time that in some separate draws the casino can cheat. Well, now you have the opportunity to check each draw and make sure that the result was really random.

Why Is Provable Fairness Better?

Here are some of the advantages when going to crypto casinos equipped with Provably Fair:

  • Transparency

The main catch of provably fair crypto casinos is the transparency they give to their players. Provably fairness offers a way for bettors to see the results of their previous games to ensure fairness.

  • No third-party authentication

Most online casinos have undergone auditing by testing labs or other third-party authenticators. However, due to the technology used by provably fair games, third-party authentication and auditing are slashed. With no third-party auditor, players of crypto casinos with provable fairness become the auditors, giving the highest transparency level.

  • Blockchain technology

The transparency of provably fair casinos and games run on blockchain technology. This innovation is also used in cryptocurrencies and makes casinos accountable for how they operate. Another way of making things transparent is through the blockchain ledger. Players can check it if they want to see their transactions.

Moreover, with the self-executing codes of blockchain technology, everything is fixed and unchangeable. Meaning it is not feasible to change or reverse it to favor the operators.

  • Higher RTP percentage

RTP percentage plays an essential role in any bettor’s gambling career. It stands for Return to Player, and it determines a punter’s chance of winning on a specific game. RTP uses the data from the player’s previous wins to calculate the percentage. For games with Provably Fair, the rate of winning is up to 99% instead of 99.5% or lower.

Are Provably Fair Games Always Legit?

Yes and no. Yes, there are provably fair games and casinos that are authentic and legit. These games offer you a safe way to gamble using cryptocurrencies.

However, the answer is also no, as there are still sites offering rigged provably fair games. These fraudulent operators know that it takes a very knowledgeable and devoted person to study the Provably Fair system. They can still change some tiny details undetected to the regular Joe. It is essential to check if the provably fair game on the site you picked is the real deal.

Can You Hack Provably Fair Casino Games?

Even though provably fair casino games are safe and secured, they are still prone to human tampering and hacking. On paper, as casinos make the game’s algorithm public, bettors can interfere with the games.

In the future, this theory can be achieved by more knowledgeable people about the intricacies of the said system. However, hackers are the least of the player’s problems for now. Punters need to be wary about crypto casinos with exploitative operators.

Though hacking will be detrimental to the operators’ business and can be challenging due to blockchain technology, it’s possible. As technology advances, so are the capability of people to tinker with its intricacies. A provably fair system is prone to the operator’s hacking attempts, especially if the site has hidden security flaws. It is wise to check the crypto casino site first before betting.

Now that you’ve been acquainted with provable fairness, you can make an educated decision in choosing the best crypto casino. Although Provably Fair makes crypto casinos safe, it’s still best to be cautious in every online transaction we have.

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How To Keep New Users From Abandoning Your Mobile App?

Mobile App

It amounts to complete failure when most of your users abandon and delete your app after using it only once. But this is the common fate of so many mobile apps out there. There are too many apps across every category that are either deleted or just ignored by users after the first use. 

No wonder most apps these days are serious about reducing this rate of abandonment. But you cannot do it unless and until you know the reasons for your app to be abandoned. In India mobile app developers are always after the new app ideas, trending UI elements or latest app features. But they often miss out on figuring out the core impetuses pushing app abandonment.  

Here through the length of this blog post, we will explain the key reasons behind abandoning apps and the ways to fix the problem.  

Key Reasons that Explain Increasing Rate of App Abandonment 

Despite the objective reasons such as poor user experience, slow loading speed, nagging app notifications and so on, most experts point out the increasing number of apps and increasing digital distractions as a critical factor for the users to abandon an app and forget about it quickly.  

Let’s have a look at other viable reasons. 

  • Bad Onboarding  

User onboarding experience makes the first and pressing impression that often determines whether the user will return to the app. As soon as the user lands on the app, it should engage the users with simple and effective interactions. Instead of making users search and find things they need, the app should guide users concerning app functions and hire them to get things done with ease. The absence of such a helpful onboarding experience can easily lead to abandoning the app once and for all.

  • Memory Consumption

Since users these days need to use too many apps across different categories and niches, they are very much conscious about the app’s memory consumption. Many users simply decide to uninstall apps that consume too much device memory space. 

  • Concerns Over Privacy 

Privacy concerns are a major reason for abandoning apps. As security issues and hazards are frequent with digital platforms and apps, users are very suspicious about sharing personal data, including contact information, location data and purchase, and browsing information. The users can easily abandon an app wanting too much access to such private and sensitive information. 

  • Irrelevant Apps 

One app can suddenly be deserted by its users simply because a better option arrived in the market with a lot of unique value propositions. When your app lacks any unique value proposition compared to competitor apps or when it looks irrelevant, it can be abandoned by the users.  

  • Disturbing Ads

The vast majority of users know that ads financially support free apps, and so they tolerate the in-app ads simply because of using the app for free. But when these ads behave too intrusively, undermining the app user experience, the app can be abandoned by the users. 

  • Under-Optimized App Performance 

There are certain unpardonable flaws, such as app crashes or sluggish loading speed, that can make users abandon apps for better options. Non-responsive functions. slow loading speed and app crashes are common issues that can push app abandonment.  

  • Intrusive App Notifications 

Another crucial reason behind abandoning an app by users is the repeated and rigorous push notifications. When notifications continue to come incessantly, they undermine the user experience and push users to abandon the app instead of communicating. 

How to Re-Engage Users Who Abandoned the App?  

As of now, you must have understood the critical reasons behind app abandonment and the ways to prevent this. But when the users abandon apps, how to win them back and re-engage them with the app? Well, here below, we provide some effective and time-tested measures for this.    

  • Sending Push Messages 

When an app user leaves an app without finishing a task, he can be sent a push message notifying about the unfinished task, such as completing the game level or completing the purchase in a shopping app. Such messages coming as reminders can often be effective in re-engaging the users.  

To make the app messages further lucrative, you can offer them additional benefits for completing the task. In the case of shopping apps, the users can be offered discounts for completing purchases, and in the case of game apps, bonus points can be offered for restarting the game. 

  • Modifying UX/UI  

Every app interface and user experience over time gets outdated or becomes out of fashion. This is why, to re-engage users who no longer use the app, modifying the app interface design and offering a better and trending user experience can be highly effective. While UI design agency creates best-in-class digital experiences to help businesses succeed in today’s digital world. 

To determine whether your app interface is underperforming and to know the key areas that require modifications, you can use effective analytics tools and several key performance indicators (KPIs). 

  • Loyalty Programs

To keep your loyal users intact and re-engage users who switched to another app, you can roll out an effective loyalty program to offer incentives for reusing the app or being engaged.  

Conclusion  

You can easily create loud buzz through rigorous app marketing and get many users on board in the beginning. But keeping the user base intact over time and maintaining growth with a continuous influx of new users is challenging. This is where you need to take measures to prevent app abandonment on the one hand and push re-engagement of the abandoned users on the other hand. It needs a concerted effort from the entire team to achieve this.

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Criteria to Look for in a Single Lady to Have Serious Relationships

couple

Are all single girls near me good ones?

Even if a girl is single and beautiful, it is not enough for every normal guy. For example, the fact that she is mean or greedy might change everything and you will never be able to truly love her. Therefore, you would better check the following features and things to keep in mind while selecting the right single country girls.

Criteria to choose one of the local single girls:

Criterion 1. She is truly single.

You would better meet truly single girls because if she is not single, her boyfriend might give you a hard time. Thus, before you invite your charming lady to a date, you would better make sure she is truly single. For instance, if she keeps on calling someone from time to time or writes constantly messages to someone, it means that she is not single and has a boyfriend.

Criterion 2. She is stunning.

Is there anyone who likes to date ugly women even if they are girls that are single? We guess no one will answer this question positively. If a girl takes care of herself and is beautiful, it means that she is ready to find a boyfriend. If she is mature enough to date, why not be her boyfriend, and maybe, even groom?

Criterion 3. She is confident.

couple2

You may find single girls wherever you want, however, you should notice whether she is a confident and independent girl. If she is, you would better try to approach her. Note that sometimes your attempts might fail, but it does not mean you should stop because some of the girls might test you whether your motives and intentions are good and serious.

Criterion 4. She is sweet.

You might find cute single girls even in a library in your university, if only you open up your eyes to notice that. If you feel awesome when you see her every time you meet with her, maybe, you would better move on with her and invite her to a cafe or restaurant. If your friends also think that she is cute, you would better hurry up to invite her because they might do it as well.

Criterion 5. She is honest.

Even if you meet many pretty girls who are single, they should be sincere and honest. It does not mean that she must be a straightforward one, but she must tell the truth to you. If you notice that a specific girl lied to someone, she will 99% lie to you as well because she might think that telling lies is a norm. Stay away from women who live a life of constant lying to others.

Criterion 6. She is funny.

couple

There is nothing worse than chatting with single girls who are odd, dull, tedious, and boring. It is always such a pleasure to date a woman who can make you laugh. Indeed, not only men should have a sense of humor, it concerns ladies too. Watch out, however, if she acts like a clown because it might be a sign that she is insane.

Criterion 7. She is interesting.

It is a good sign if the woman is very interested in her life that she does not envy other more successful girls. If you find it interesting to communicate with a specific girl, you are a lucky guy. Interesting people are appealing because they are focused on their own life and create and build it the way they like. Therefore, it is so engaging to talk with single Russian girls because they are interesting personalities.

Criterion 8. She is smart.

Smart women are such a rare phenomenon nowadays, but it does not mean that they do not exist. If she is intelligent, you will always have a topic for discussion and something to have a conversation about. Try to find a smart single girl because life might be very complicated from time to time in your future. Therefore, you will always need someone to give you smart pieces of advice.

Criterion 9. She is a loyal friend.

couple

It is awesome when a girl can be a good friend. To make sure she is a loyal friend, you would better check out the fact of whether she has her best female friends and how she treats and behaves with them. If she loves her friends and can defend them, she might be such a good friend for you.

Criterion 10.  She is kind.

If a charming lady participates in some programs of help to the poor and needy, it is a big plus. It is always advantageous to date someone who is kind and reliable. If she is kind to other people’s children, can you imagine how good a mother she will be with her own ones?

Criterion 11. She loves pets.

An ideal girl must love other creatures as well. If she hates animals and little children, you would better stay away from such a girl, no matter how beautiful she might be. However, if she loves and has a few pets at home, it is a sign that her heart is soft, gentle, and kind.

Criterion 12. She sets boundaries for you.

This criterion supposes her not to allow you to have sex with her before you register your relationships legally. Suppose she is too quick to let you in her bed, your relationships with her will not last for a long time. She must be able to set boundaries if she is a serious girl, meaning, you should avoid kissing and hugging her earlier than both of you are ready.

Criterion 13. She loves you.

couple

The last but not least trait your ideal single girl must have is the ability to love you. Even if she doesn’t like pets or cannot be the best friend but she can and does love you, you would better move on with her and treat her seriously. The loving heart is precious and our congratulations if you love her as well.

Bringing it all together

You see, the most important thing in every relationship with a single girl is her ability to love and care for the partner. You might forgive her everything if you see and feel that she is into you. Try to find a girl that is healed from the wounds of past relationships. To support her, you might encourage her to visit a psychotherapist to help her get healed faster. However, if you have a talent and know-how to help her, you might heal her with your love. It will suppose you show your love to her almost every day.

We recommend that you read the book by Gary Chapman which is called «Five love languages». There, you will find the types of love languages that your partner would understand that you love her. For instance, there are such five love languages as time spent together, touches, gifts, help, and words of praise. If your single lady feels loved when you say kind words to her, you would better keep on praising her with gentle words and compliments. Just figure out her love language and love her this way!

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