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5 Main Functions of a B2B Marketer 

B2B Marketing

By Samuel Matthews

B2B marketers are essential in the marketing landscape and for a company’s success, given the different roles. They are responsible for developing ideas for new products based on their relationship with prospects, market knowledge, and industry experience. They coordinate and communicate with all departments. They own the content on the company’s website and how it is created. They are also responsible for the company’s image and perception in the market.  

As content marketing is becoming more crucial within marketing spheres, organizations are picking up pace and enhancing the functions of B2B marketing. However, B2B marketing happens very fast and requires a lot of work post-publication for maximal conversion, impact, and shelf-life. 

There are several roles and functions that the B2B marketer has to play within the organization to be successful at their jobs. In some organizations, one marketer handles these functions, and in some others, they are managed by multiple marketers. The important thing is that these roles are filled and executed well by B2B marketers for the organization’s success. 

Here are the five main functions of a B2B marketer in today’s world. 

  • Defining customer experience

There’s a lot more to marketing now than the traditional B2B marketing setup. This field covers sales enablement, demand awareness, and generation through campaigns and outbound marketing messages. In addition, it has to include service delivery and product development. 

Marketing also plays a crucial role in B2C companies. For example, the position of a brand manager is a highly coveted one in many of these companies, as they have to work essentially as the CEO of the business. In the same way, it is crucial that B2B marketing evolves to a position like this within B2B companies. That’s how important they are.

  • Content creation and strategy

A content strategy defines the marketing process and secures the necessary resources to produce a stream of content consistently related to the buyers’ needs across different points of the buying journey. It also involves the different buyer persona involved in the decision-making process of the B2B Company. 

Content creation plays a crucial role for B2B. Before a feature or new product is launched, the customers and prospects are first informed about it. This is crucial because they have to determine how the product or feature can solve their problem. They may already have interest, but they need the information to be thoroughly convinced about it. So B2B marketers have to provide all the marketing content and technical documentation about the feature or product that the customers need. These are blog posts, webinars, white papers, email campaigns, website pages, etc. B2B marketers are the ones responsible for creating these technical contents. 

  • Representing the customer’s voice

It is easy to think the bulk of this boils down to surveys and research; however, according to content on a platform to hire a writer for essay; there is much more to it. The core part of this is the knowledge that comes from discussing with the customers and trying to understand their fears, needs, and reasons to buy or not buy a product. This is a product of rigorous work such as analytics, keyword analysis, and message testing. 

This flourishes alongside other creative arts such as visual design and compelling copywriting. And as you would expect from a complex system, organizational knowledge gives the strategic marketer an edge. It puts them in the driving seat to lead the visions and strategies of the company for the future. 

  • Amplifier

There’s a famous saying about a tree falling in the forest with no one around to see or hear it fall. No matter how big the tree is, if nobody is there to witness or hear the fall, it is as though it never fell. That’s the way it is with B2B marketing. The role has a lot to do with gaining traffic – immediate and continuous. Too often, a company publishes content, gets immediate traffic, and moves from it to another piece. And they fail to go back to the older and relevant content and cycle through them regularly. The function of a B2B marketer as an amplifier is to increase the initial traffic bump for new content and to continue expanding the shelf-life over some time and impacting the entire library. 

  • Strategist 

It is clear that B2B marketers are responsible for developing, managing, and optimizing the overall content program of the organization. However, there is always an objective to their work. Moreover, it has to be measured for both long-term success and immediate results. So they need to be clear on how their effort ties into the organization’s broader goals and integrate it into the work of another department such as sales, marketing, account management, customer service, etc. 

They must keep themselves abreast with the knowledge of new tools for analyzing web pages, posts, emails, etc.

Conclusion

B2B marketers are essential to the success of the organization. They take up roles that no one else can within the organization and are the joints that get several departments working together. 

Author Bio

Samuel Matthews is 33 years old, and he lives in Manchester, where he works for essay writer UK. He worked as a journalist and wrote his own detective story. He loves to learn something new and meet different people. His hobbies are travel, sports, and drumming. 

What are the Advantages and Disadvantages of Obtaining a Personal Loan?

Personal Loans

There are several reasons why people choose to take a personal loan. It can be the solution to pay for some item you really want, like the holiday of your dreams or that fantasy honeymoon, perhaps for a new appliance, or to replace one that is broken. A personal loan can also be a life-saver when faced with emergency repairs or medical bills. 

However, there are good and bad reasons for taking a personal loan, therefore it is a decision that needs the pros and cons to be carefully weighed. The key factors to consider are listed below.

Top Reasons People take Personal Loans

Buying a car can be costly but may become necessary due to the high costs of maintenance on an existing vehicle or needing a second car in a growing family. This is where a personal loan can help.

A personal loan is useful for home maintenance and upgrades. When taking a personal loan for these reasons, you will not be required to put your home up as equity. This is called an unsecured loan. 

If you have several credit cards and other revolving debt, taking a personal loan makes sense. It allows you to consolidate all your debt into one monthly repayment. This is much simpler to keep track of. The amount will remain the same every month, so it is easy to budget for.

Sometimes, people are tempted to take short-term loans to deal with the period when they are waiting for a paycheck. Hence these loans are also called payday loans. However, the interest rates are far higher on these temporary loans than taking a personal loan. Payday loans also have to be repaid over a much shorter time, usually within one month or less.

Being hit with an emergency medical bill can find you unprepared. A personal loan provides a cost-effective option. Other costly procedures, like dental surgery, would also fall into this category.

Sometimes you want to purchase an item that is expensive or pay for a special holiday, like an engagement ring and honeymoon, and your savings won’t cover it. A personal loan usually works out cheaper than using a credit card. 

Funerals catch people off guard. Especially if the death involved a much younger person who did not take out insurance. A personal loan can come in handy to pay for catering, flowers, and other items that might be needed without warning.

Advantages of Taking a Personal Loan

There are numerous benefits to taking a personal loan.

One of the best reasons for taking a personal loan is to consolidate all your debt into one monthly repayment. And the interest rate will work out lower than what you were paying across several credit cards. It is also cheaper than taking a payday loan and has the further advantage of giving you longer to make the repayment.

Did you know that getting a personal loan can increase your credit score? 

There are three things you can do to get yourself a better rating. As long as you pay the full amount on time, this will raise your rating. Your credit utilization score drops, and your credit score goes up when you replace revolving credit, such as credit cards, with a personal loan. Finally, if you have a mixture of types of credit, such as a personal loan and revolving credit, your score increases. 

Personal loans generally have a lower interest rate than other lines of credit. Reducing your debt through consolidation and replacing your credit can both be achieved by taking a personal loan. Aside from the benefit of smaller interest rates, personal loans have fixed repayment amounts so that you don’t have to pay fluctuating amounts from month to month. 

This blog post from Tally has more information on personal loans and their benefits. Tally is a helpful app that lets you reduce your credit card debt. If you are eligible, you can even access a line of credit to consolidate existing debts.

Disadvantages of Taking a Personal Loan

You need to be aware that doing a credit check inquiry for a personal loan will result in a hard inquiry being performed. This happens every time you make such an inquiry (but not when a check is done to see if you prequalify for a loan). You should still be able to make multiple applications to compare rates for one loan without it affecting your credit score, as long as this is within a period that varies from two weeks to six weeks. 

If you default on your payments due to insufficient funds, then a personal loan is not for you. Doing so also has a negative effect on your credit score. It may result in applications being declined or personal loans being offered at a much higher interest rate. In this case, the comparison between different credit options may no longer favor a personal loan.

Similarly, if you are not able to afford to repay a loan, it is better not to take it in the first place. Far better to start a monthly savings account. You may be required to deposit a small set amount into the savings account, but you will earn interest on it. When you have saved up enough you can use that money on the item you wanted without having to get into debt.

Loans come with other costs apart from interest. Make sure that the loan amount you request takes this into account. You could ask for slightly more on the personal loan to cover these costs. 

The advantages of taking a personal loan generally outweigh the negative reasons for not taking one. As long as you are a good payer who is always on time and you can ensure that the full installment is paid every month, then you are a good candidate for a personal loan. You can even reduce the amount of interest you are currently paying, improve your credit rating, and have only one account to manage.

How Lease Accounting Software Adds Value For Accountants Grappling With IFRS 16

Accountant

For anyone wondering about the impact of changes to the IFRS 16 standard, the International Accounting Standards Board offers a neat summary; by its calculation, listed companies using IFRS 16 or US GAAP have approximately $3 trillion of off balance sheet lease commitments that will now need to be accounted for. And while the benefits of these changes are expected to outweigh the costs, this will be little consolation to accountants and other professionals expected to make a seamless transition to the new standard.

Thankfully, these same financial professionals can now access an ever expanding range of lease accounting software specifically addressing IFRS 16 and its wider impact on a company’s financial reporting. The best examples of these have been designed by experienced accountants with first-hand experience of the challenges around regulatory risk and compliance in IFRS 16. As such, they’re already making a valuable contribution to the enormous workload involved in the transition to the new IFRS 16 standard.

Examples of where these tools are having an impact include:

  • Automated calculation: By far the most challenging component of the new standard is the need for accountants to accurately calculate the dizzying array of leases that until now, have been footnotes to the balance sheet. Lease accounting software uses the relevant numbers in a contract such as payment frequencies and discount rates to generate all of the relevant journal entries.
  • Contract extraction: Lease accounting may not be the first thing that comes to mind when you hear the words ‘artificial intelligence’ but a select band of lease accounting software tools are leveraging AI to empower the accounting profession. By extracting relevant data from the often cumbersome lease contracts and importing that data to spreadsheets and journal entries, these AI-powered lease accounting tools are easing the load for everyone that has to contend with changes to IFRS 16.
  • Transparency: One of the principal motivations cited for the introduction of IFRS 16 is balance sheet transparency. This equally applies to lease accounting software, which seeks to provide everyone involved in the reporting process with full visibility of the lease accounting procedures used. As an example, in a few of the AI-powered lease accounting tools mentioned above, the numbers that underpin the calculations for all journal entries can be traced directly back to the relevant contract in its original form, allowing auditors to see when, how, and why the journal entry was made.
  • Compliance: As any experienced finance professional will attest, honest human errors in accounting often translate to costly breaches of compliance. It is therefore not a huge leap to suggest that the increased complexity as a result of changes to IFRS 16 raise the risks of compliance breaches for CFOs, CPAs, and their finance teams. Most of the lease accounting software now available has been designed with this in mind, ensuring that users are compliant in terms of amortization schedules, disclosures, journal entries, and more.
  • Collaboration: The fact that most of the lease accounting tools on the market are now cloud-based means that collaboration is now easier than ever. The days of duplicated Excel files with difficult-to-find changes are now a thing of the past. Users, be they CFOs, CPAs, or auditors, can now work in tandem ensuring more accurate results and a significantly reduced workload. 557

Thanks to a sophisticated range of lease accounting software now at their disposal, accountants everywhere can leave manual lease accounting – and the compliance risks that presents – behind them. Changes to the IFRS 16 standard represent an historic shift in accounting practice, affecting everything from office and real estate to company vehicles and equipment. Lease accounting software is empowering finance professionals to confront this challenge head on, providing them with the tools they need for fully transparent and compliant reporting.

US Antitrust Against the Big Tech

Big Tech

By Dr. Dan Steinbock

In the United States, the executive branch, courts and Congress are moving to restrict the dominance of the U.S. tech giants.

In the 1960s, the US economy was driven by the automobile sector’s Big Three: GM, Chrysler and Ford. Today, it is fueled by the Big Tech. Over the past decade, US Big Tech has revolutionized internet economy, but allegedly abused its dominance.

In June 2019, the antitrust enforcers agreed to focus on Google, Apple, Facebook and Amazon, while dividing responsibility over investigations. In October 2020, the House Committee finished a report recommending a range of measures to address the firms’ allegedly anticompetitive conduct. And in June, the Committee ordered to be reported a series of antitrust bills directed at Big Tech.

Last December, the US Federal Trade Commission (FTC), in cooperation with 46 US states, launched an antitrust lawsuit against Facebook regarding its acquisition of two rivals, Instagram and WhatsApp, and the consequent monopoly power.

The antitrust division of the US Department of Justice (DOJ) is preparing a second monopoly lawsuit against Alphabet’s Google over its digital advertising business.

Congress, too, may pursue legislation to address the Big Tech’s anticompetitive conduct.

These are just some of the recent signals that US antitrust may be about to toughen. 

Big Tech’s $9 trillion market cap

The combined market capitalization of the largest five technology giants reflects their dominance. It exceeds $9 trillion: Apple, ($2.4 trillion), Microsoft ($2.2 tr), Google ($1.8 tr), Amazon ($1.7 tr) and Facebook ($1.0 tr). It is their controversial conduct that has made them antitrust targets.

In the United States, antitrust law emerged with industrialization, income polarization, and the Big Business in the late 19th century. That’s when the Sherman Act (1890), Clayton Act (1914) and the Federal Trade Commission Act (1914) were enacted to promote competition and to suppress monopolies. These laws have been interpreted and enforced differently in different times.

If the more permissive “rule of reason” reflected the early antitrust policies, the post-Depression trustbusting lawyers to relied on “structuralist” rules aiming against excessive market concentration. As neoliberal economic policies triumphed in the 1970s, they were paralleled by the rise of the “Chicago School” and its more permissive antitrust views, presumably resting on law and economics.

Since then, these interpretations have reflected the leverage of Big Business, but also competitiveness concerns about global competition. In the past decade, criticism against the Big Tech has intensified, as evidenced by expanded antitrust investigations in the US and the European Union (EU). 

Revolving doors between antitrust agencies and their targets

The first Big Tech case emerged when 19 states and the Justice Department sued Microsoft in 1999. Despite the ruling to split the software giant, subsequent years of wheeling and dealing resulted in a settlement without a breakup.

Only days ago, the FTC recently found that the Big Five engaged in 616 acquisitions in 2010-19 that were each above $1 million, yet too small to be reported to antitrust agencies. It was a shrewd Pan-man strategy to boost monopolistic practices.

When President Biden appointed Lina Khan to chair the FTC early in the year and Jonathan Kanter to head the DOJ’s antitrust, the moves were cheered by antitrust reformers. But the Big Tech counter-attacks ensued quickly. Big Tech is blaming Khan and Kanter for “unfair bias” and “conflict of interest” – but without legal merits.

The real challenge to US antitrust is the “revolving door” politics. For years, the Big Tech has been recruiting antitrust regulators from the FTC and the DOJ. Coming from the executive suites of the companies they should oversee; antitrust enforcers are disinclined to turn against their former and potential future employers.

The problem is systemic and translates to conflicts of interest and moral hazards, at the expense of competition and consumers.

Antitrust considerations in emerging economies

To a degree, US antitrust practices are paralleled by similar trends in high-income West. But since US tech giants reign over the global technology sector, their dominance does warrant greater scrutiny.

In the past decade, a generation of new multinational companies have also emerged from developing economies, including Chinese internet giants Tencent, Alibaba, JD, Xiaomi and Baidu. Hence, too, the rise of China’s anti-monopoly law since 2008.

Yet, antitrust in emerging economies is complicated by additional considerations. In their home markets, per capita incomes are significantly lower than in the West. So, big firms must rely on cost-efficient operations, which are hard to replicate by rich-country multinationals. That’s why US car makers – GM, Ford – have recently exited from India.

Second, domestic markets nurtured the domestic monopoly conduct of US tech giants until the rise of European and Japanese challengers in the 1960s and ‘70s. By contrast, challengers in emerging economies have had to struggle with richer and globalized tech giants from the start.

Third, Trump and Biden administrations have exploited controversial instruments particularly against Chinese tech challengers, including tariff wars and protectionism, unilateral sanctions not supported by international law; even illicit detention of corporate executives. Such conduct does not appear to be motivated by competitive concerns, but by geopolitics to recapture 5G leadership for military purposes. 

Distinctive challenges, distinctive policies

Competitive considerations and the distinctive challenges – lower purchasing power, global competition and controversial protectionist attacks – highlight the importance for equally distinctive antitrust policies in China and other emerging economies.

Antitrust authorities must seek to ensure fair and competitive markets at home. Yet, they cannot ignore the impacts of global competition, including adverse trends and controversial practices against challengers from developing economies.

It’s a difficult balancing act.

The original version was published by China Daily on Sep. 27, 2021

About the Author

Dan-Steinbock

Dr. Dan Steinbock is an internationally recognized strategist of the multipolar world and the founder of Difference Group. He has served at the India, China and America Institute (USA), Shanghai Institutes for International Studies (China) and the EU Center (Singapore). For more, see https://www.differencegroup.net

How to Turn Your Business Ideas Into Reality With a Few Simple Tricks

Goals

Many people have great ideas for a new business but don’t know how to turn those ideas into a reality. The truth is that success doesn’t depend on having a unique idea or being an exceptionally talented entrepreneur. Rather, it depends on how you execute your ideas and react to the inevitable obstacles you’ll face along the way. In this article, there are several simple tricks that can help you transform your business ideas into reality as quickly as possible.

Define Your Business Objectives

When starting a small business, one of the first things you will need to do is define exactly what objectives you want to accomplish with your company. For example, do you want to start a part-time business while working a full-time job, so you can generate some extra income? Or do you want to start a business that will eventually replace your current salary and allow you to leave your job? If so, what kind of additional qualifications will you need before quitting your job? You’ll also need to define financial objectives such as how much money you want to make each month, what kind of revenue growth rate you expect, and when you would like to see these gains realized.

Check If Your Idea Is Viable

Before committing time and resources toward launching a new company, it is essential that the idea is viable. To determine whether an idea is viable or not, it’s a good idea for entrepreneurs to meet with potential customers and ask them if they would buy your product or service and why. 

Find Funding Sources For Your Business

When you start a new business, chances are that you will need to rely on cash flow from customers to keep your business afloat. Therefore, it is important for small business owners to find funding sources such as credit cards and loans in order to avoid running out of cash before revenues come in. This can be difficult since banks tend not to lend money easily to entrepreneurs with little or no experience in the industry they’re trying to enter. 

That’s why many entrepreneurs turn toward private lenders, who provide unsecured loans based on criteria such as credit history and current income. The folks at jdcredit.com.sg explain how while this is a viable option, it’s best to deal with a licensed moneylender when choosing.  Also, companies that offer loans directly from their own assets are another popular source of small business funding for entrepreneurs who don’t have time to shop around for a bank loan. 

Although this can be an effective way to obtain startup capital, many of these sources charge high fees and correspondingly higher interest rates. If you plan on taking out one of these loans, make sure you understand the terms before signing any contracts; otherwise, you may end up spending more than your projected cash flow can sustain. When all else fails, credit cards are also an option for obtaining quick

Hire A Support Team And Set Up Shop Quickly 

One of the best ways that entrepreneurs can turn their ideas into reality is by establishing a support team to help them get their businesses off the ground. Hiring a secretary, for example, can take a load off your shoulders and allow you to focus on what’s truly an important-your business. In fact, many entrepreneurs make great use of virtual assistants who do everything from scheduling appointments to creating invoices for clients.  

Another option that can cut down on the time you spend creating a new company is to set up shop quickly. For example, some entrepreneurs choose to work from home until they have a stable client base and can afford an office space or storefront. Remember, your business is only as good as the customers you serve, so start networking with potential clients directly once you feel confident in your business model.

Don’t Get Discouraged If Sales Aren’t Producing As Expected

When running any business, it’s inevitable that sales will be inconsistent at times. That’s why many entrepreneurs find themselves pushing for sales even when their companies are strapped for cash. Unfortunately, this can lead to mismanaging both money and resources, which leads to a less profitable business in the long run.

On the other hand, when sales are consistently high, many entrepreneurs find themselves spending their profits on superfluous items, which leads to overspending and under-saving. In order to avoid falling into either of these traps, it’s best to establish a set amount that can be spent from your profit margin each month. This will help you save up enough money for large purchases while also leaving some extra room in your budget for occasional splurges. By establishing a monthly budget, you’ll ensure that your hard work is rewarded without sacrificing efficiency or profitability in the process!

SaleAs you can see, turning your business ideas into reality doesn’t have to be complicated. With the right amount of hard work and dedication, any small business owner can make their dreams a reality. By establishing funding sources, setting up shop quickly, establishing a support team, and creating budgets for their monthly expenditures, most entrepreneurs are able to realize their potential within one year of starting their businesses!

Money Management Tips in Online Gambling

Online Gambling

People can now play online while remaining in their comfort bubble and engaging with other players. Due to this, https://ecasinos.ph/ have gained popularity all over the world. However, it makes no difference whether you play online or in person; the results cannot be predicted in either case. 

Most of the time, you’re probably crossing your fingers that you’ll get lucky and win the game. However, if you believe you are spending too much money rather than gaining, it is time to work on your money management skills.

It is difficult to plan your money responsibly, especially as a beginner. In this article, we will discuss some fantastic tips for managing your money while gambling online. If you would like to learn more about the casino industry, check out what author Demetris Jast has to say.

Top Tips to Manage Money While Gambling Online

1. Bankroll management

Many casino gambling addicts employ a specific money management strategy. This tends to reflect the unique nature of casino games these days, and specifically slots. Due to the obvious nature of the games, appropriate bankroll management is much more than necessary when playing slots. 

Simply put, bankroll management involves the practice of keeping track of your investments in an online casino account. This is why creating and adhering to a budget is critical.

2. Stick to a budget plan

It is strongly advised that you never begin gambling with more money than you can afford to lose. This is the very first rule you’ll learn, and it’s also the most important. Every session will not be a positive experience. That is a hard truth, so don’t put capital at risk that you simply can not afford. 

Pullbacks happen, no matter how many years your lengthiest and most productive baccarat winning session has been or even how many blackjacks and winning books you’ve read, and if you will not have a bankroll that can manage these economic losses and downswings, you’ll simply lose your money. Thus, you need to stick to a budget.

3. Detach from emotions

Be hard on yourself when it comes to digital losses as well as how much you’re willing to lose during your next casino session, and don’t let your emotional responses overpower your wit. 

Do not get emotional while playing online casino games. If you reach your session’s maximum loss, simply give it a break and put down the phone. It’s tempting to try to play a few more hands, but you know how often that doesn’t work. 

As a result, setting a stop-loss limit in the first place is extremely beneficial. In this way, you will protect both yourself and your money. It is better to be wise and think rationally rather than act on uncontrollable urges because, at the final moment of the day, you are responsible for your actions. It is totally unavoidable to learn these Money Management Tips in Online Gambling and these will surely help you in long run.

4. Withdraw your winnings

The money you’re left with is pure profit and comes from the house. This means that your personal funds are no longer at risk. Continue doing it every time you add extra to your initial stake, and after you have doubled your original investment again using the house’s money.

You can call yourself a winning gambler if your previous failures do not significantly outweigh these minor victories. Keeping your bankroll at the sum you initially invested also indicates that you are on the path to smarter and more governed gambling. 

Conclusion

In conclusion, if you take the recommendations given here, you will learn how to successfully handle your bankroll and set oneself apart from the degenerate and spontaneous gamblers. Keep an eye out for these red flags and recollect what you’ve learned today; you’ll be much better in the long run.

How To Follow Up After An Interview: A Complete Guide

How to Follow Up

So you’ve made it through your job interview- that means that the hard part is over, you’ve done all you can and now you just need to wait, right?

Not quite, there’s still one thing left to do before you can sit back on your haunches – write a follow-up email.

Your follow-up email is a great opportunity to stand out from the crowd and leave a positive impression with the interviewer, and could be considered an important step in the application process.

This can be tricky to do professionally, so here’s our guide on how to write a follow-up email that will show you in a great light.

Should you follow-up after an interview?

First of all, you might be wondering whether hiring managers like to receive follow ups, as some job seekers consider them unnecessary.

In April last year, the executive managing editor of Business Insider Jessica Liebman created a Twitter storm when she wrote an article saying she would not hire anyone who didn’t send a thank-you note after their interview.

The comments were full of hiring managers expressing agreement, and many chiming in to disagree, saying a thank-you note is nice but shouldn’t be compulsory.

So what can we learn from this mini debate? Essentially, you’re better off sending a follow-up email after an interview to be on the safe side.

And with reports suggesting that 57% of candidates don’t send a follow-up thank you after their interview, doing so could put you ahead of your peers and push your name to the forefront of the bunch.

How should you follow-up after an interview – by phone or email?

Secondly, you’re probably wondering what medium to choose for your interview follow-up.

If you’re one of the rare people who prefer to pick up the phone rather than send an email, hold up a second.

Research has shown that employers prefer to be contacted by email rather than phone.

Even if your recruiter contacts you only by calling you, err on the side of caution and email first – a phone call demands attention when the hiring manager may be busy, whereas they can reply to an email in their own time.

When should you follow up after an interview?

So when should you send a follow-up email? Ideally on the day of the interview, but no later than 24 hours after.

Emailing after this time frame might make you look a bit unorganised and suggests you’ll be slow when responding to emails at work.

How to structure a follow-up email after an interview

  1. Here’s how to structure your follow-up email:Address the hiring manager by name. Obviously ‘to whom it may concern’ is not appropriate when you have met the people in question.

    If you were interviewed by several people, send an individual email to each and make each one unique.
  2. Start by thanking them for their time.
  3. Reinforce your interest in the company and position.
  4. Refer to things discussed during the interview. Relate your experience and skills back to the job.
  5. You have a chance here to add any significant information you may have forgotten during the interview.
  6. Close off with pleasantries.

Your email should be brief and to the point – a couple of concise paragraphs.

Make the subject line Thank you – [Your name] [Position interviewed for], or a variation on this format e.g. [Position] – [Your name] Thank you

Sending a follow-up email after a phone interview

A follow-up email after a phone interview will be the same as one for a normal interview, unless it was a screening call – i.e. a recruiter or employer reached out to you.

As it’s them who initially showed interest in you, you’ll need to put them at ease by showing your mutual interest.

If they gauge you to have the same experience as another candidate except the other candidate seems much more genuinely keen and interested, you could lose out.

The format of your follow-up email should be largely the same as above except:

  1. Thank them for their time
  2. Reemphasise your interest in the role
  3. Attach a resume and a cover letter

Writing a follow-up email after no response

Many employers will end an interview by letting you know when you can expect to hear back from them with a decision.

It’s not uncommon for this deadline to come and pass without word- there’s lots of moving parts involved in completing interviews and making decisions.

But equally you might be being ‘ghosted’ by the interviewers, where they don’t let you know when you’ve been unsuccessful.

This is why you need to follow-up if you’re still receiving radio silence.

Although the idea of sending a follow-up email might sound a bit like pestering them, if you follow-up in a polite but professional way, it won’t sound like you’re criticising them for dragging their feet.

You should wait until after the deadline has passed to follow up, and then wait another two working days. The only reason you would contact before the deadline is if you’ve received another job offer.

In this case, you should let them know you’re received another job offer but would be happy to turn it down if you’ve been successful securing the job in question.

If the interviewer didn’t give you an expected decision date then as a general rule of thumb you should wait 10 to 14 business days before following up on an interview with no response.

When writing this follow up email, don’t assume that because you haven’t heard back that you’ve been unsuccessful.

Follow this structure:

– Address the interviewer(s)

– Polite pleasantries

– Express that you’re still very interested in the company/position

– Give a gentle prod asking if there’s any information on their end e.g. ‘I just wanted to see if any progress has been made in terms of a decision?’ or ‘I’m looking forward to hearing any updates if possible’

– Thank them

How to follow up after an interview: A summary

Essentially, it’s better to err on the side of caution and write a good interview follow-up email, to give yourself the best chance at securing the job.

Not sending a follow-up email could put you at a disadvantage behind candidates who have done so.

If you’re looking to increase the number of interviews (and follow-up emails you have to send!) in the pipeline, PurpleCV can create you a bespoke CV to give your CV the best chance at securing an interview.

This article was originally published on PurpleCV.

Reconciling the Reconciliation Bill: A Preview

Reconciling the Reconciliation

By Dr. Jack Rasmus

This past week maneuvers within the Democratic party intensified over the content and magnitude of the two pending fiscal stimulus bills–the Infrastructure Bill (with $550B of net new spending) and the Reconciliation Bill ( with initial $3.5T ‘human infrastructure & climate change’ spending). While the maneuvering appears as a deep difference of views between progressives in the US House and Senate demanding both bills pass simultaneously and Democrat Senators, Manchin and Senema in that body blocking both bills in current form, the actual conflict is really between the corporate wing of the Democratic party (in both the Senate and House) vs. the wing that sees passage of both bills in current form as necessary to ensure a sustained economic recovery in 2022–and thus the Democrats retaining majorities in the House and Senate in the November 2022 midterm elections.

Manchin-Senema in the Senate and Cuellar and his ten associates in the House are really the point persons for the corporate wing. The differences and split within the Democratic party are not about individual Senators or Representatives; it’s about the corporate forces that dominate and control the majority of that party (as they have since 1990) and those same corporate interests intent on ensuring the two spending bills are not so large that taxes will have to be significantly raised in order to pay for them. More specifically, ensuring that the Trump $4.5T tax cuts of 2017 are not rolled back.

Those corporate interests in the Democratic party have already prevailed in rolling back the Infrastructure bill to a level of only $550B in new spending (from its original $2.3T) to ensure paying for the $550B is not done by raising any taxes on corporations, investors and wealthiest Americans. They already succeeded. Now the same fight is underway to prevent the Reconciliation bill requiring tax hikes on the same capital incomes. To ensure no tax hikes for that bill, spending will have to be significantly cut or delayed, or perhaps both.

In other words, the split in the party and fight is not just over stimulus spending; it’s over taxes and rolling back the Trump tax cuts. The corporate wing of the Democratic Party is as opposed to the tax hikes as are the Republican party & McConnell. To borrow a phrase from the 1990s: “it’s the tax cuts, stupid!”.

That made the Infrastructure bill palatable to the corporate wing in the party since paying for it could now be done by ‘smoke & mirrors’ financing that involved no tax hikes.

The next step in the corporate wing’s anti-tax hike offensive will occur in the US House early next week. Pelosi had promised weeks ago not to break out the two bills for separate votes, but vote on both at the same time. That was the promise made to the party’s progressive forces months back, in order to get Sanders and progressives in the Senate and the progressive caucus in the House to go along and remove trillions of dollars in spending on human infrastructure measures from the original Infrastructure bill and reduce that bill from $2.3T to only $550B in new spending on traditional infrastructure only.

That made the Infrastructure bill palatable to the corporate wing in the party since paying for it could now be done by ‘smoke & mirrors’ financing that involved no tax hikes. The corporate wing wants separate votes now on the two bills, the remaining Infrastructure bill first. Passing the watered down Infrastructure bill first would leave the $3.5T Reconciliation bill with weakened support and unable to pass–for certain in the Senate and maybe even in the House as well. Human infrastructure spending on Medicare, Education, Elderly-Child care, and climate change mitigation and prevention–and the tax hikes to pay for it–would be dead in the water.

The progressive caucus in the House and the Sanders-Warren faction in the Senate are demanding, however, that Pelosi honor her earlier pledge to vote on both bills at the same time. But will she? If she renegs on that promise and the House votes up both bills, the corporate wing in the Senate–represented by Manchin-Senema–will never vote for budget reconciliation (50 + 1 vote) to pass either of the two bills. The Senate likely will then vote on the Infrastructure bill and let the $3.5T Reconciliation bill die. That will put Pelosi and the House progressives behind the eight ball, as they say: refuse to vote for the Senate passed Infrastructure bill or take the heat in elections for refusing to pass anything. One can guess what the pragmatists will then do, including Pelosi.

So what are the possible scenarios in the House this coming week?

One will be for Pelosi to vote on both bills as promised. While possible, it is the least likely to happen, however.

A second is to reduce the $3.5T spending total dramatically. The progressive caucus won’t go along with that, however.

How then to ‘reconcile the reconciliation bill’?

A more likely compromise outcome may be to backload most of the $3.5T (or a reduced amount). That is, make the Reconciliation bill spending take effect over a ten or even fifteen year period, with most of the spending occurring five to ten years into the 10-15 year bill. So maybe spend $1.5T over the first five to 7 years (Manchin’s signal he might accept) and the rest not taking effect until 2027 or after. In turn, make the proposed tax hikes to pay for it to take effect in the latter years as well.

That way Pelosi can placate the progressive caucus and the Democrats can still say they passed a big ‘human infrastructure’ Reconciliation bill. Backloading might then satisfy Manchin, Cuellar, Senema, and the party’s corporate wing. They can say they ‘won’, since the spending and taxing is only on paper. Republicans and McConnell will later cut the backload spending and delete the tax hikes once they take over again. That scenario could satisfy the Democrats’ corporate wing.

Republicans and McConnell will later cut the backload spending and delete the tax hikes once they take over again. That scenario could satisfy the Democrats’ corporate wing.

Another scenario may be for Pelosi not to hold a simultaneous dual vote because her progressive caucus won’t support a breaking out of the votes and will vote against the Infrastructure bill if held separate. In this case, Pelosi and the Democrats will then revert to the tried and true Democrat party ‘fall back’ message saying they’ll return to the vote on both bills after the 2022 midterms. That means everyone should vote for more Democrats in 2022 in order to pass both bills in 2023. But that’s a high risk strategy, since it will clearly appear that Biden and the Democrats can’t deliver on their election promises–especially if the US economic recovery is not robust by fall of 2022 due to lack of fiscal stimulus in fall of 2021, which is very likely since the current summer 2021 rebound of the economy already appears to be slowing.

So summing up: the three scenarios in the House are: Pelosi votes both bills up same time and they both pass; Pelosi renegs and holds separate votes and progressives vote down both bills; Pelosi and progressives agree on a ‘smoke & mirrors’ compromise and backload most of Reconciliation bill spending and taxing.

The first scenario almost ensures Manchin-Senema will never compromise and vote for Senate budget reconciliation on either bills. The second means Biden and Democrats are ‘toast’ in 2022 midterms. Something like the third may therefore be the most likely outcome.

Whatever the scenario, it was already decided by party leaders last week when Biden called Shumer and Pelosi into his office, reportedly in a closed door meeting that no one else attended.  Biden thereafter called in separately a group of progressives and then a group of ‘moderates’ (i.e. what the mainstream media calls the corporate wing). Reportedly both Shumer and Pelosi came out of the meeting smiling and upbeat. What did they agree to with Biden? Not even Democrat members in the House or Senate know, since Pelosi-Shumer aren’t even telling them.

It all should become clearer this coming week. But one thing is certain: the final $3.5T Reconciliation bill with its spending on human infrastructure and climate change will be either significantly reduced or backloaded into out years so that the spending & tax measures can be safely deleted.

The Democrat corporate wing is as adamantly opposed to the spending–and the tax hikes it would require–as are McConnell and his Republicans. Thousands of corporate lobbyists have invaded Washington D.C.  in recent months, with the single purpose of demanding the Democrats don’t touch the Trump tax cuts.  They have already convinced both Republicans and the Democrat’s corporate wing not to raise their taxes. So watch for ‘smoke & mirrors’ financing in a final, much reduced spending Reconciliation bill–just as the same was previously engineered with the Infrastructure bill.

About the Author

Jack Rasmus

Dr. Jack Rasmus is the author of the 2020 published book, ‘The Scourge of Neoliberalism: US Economic Policy from Reagan to Trump’, Clarity Press. His website is http://kyklosproductions.com, twitter handle @drjackrasmus, and he blogs athttp://jackrasmus.com. He hosts the Alternative Visions radio show every Friday at 2pm eastern time.

Best DeFi Wallets to Use in 2021

DeFi

In recent times, DeFi has been making a lot of news. DeFi introduced a completely new financial product and simplifying financial services. But to get started with DeFi, one of the most important things you will need is a DeFi wallet. So the question is, what are some of the best DeFi wallets available out there?

Wallets are extremely important for participating in the DeFi ecosystem. As it offers a number of features, usability, and security. You have to use DeFi wallets to store your assets securely.

As it offers a number of features, usability, and security. You have to use DeFi wallets to store your assets securely.

Another good reason to hold your crypto on your own wallet rather than an exchange is that you will automatically participate in the pulsechain airdrop and all your ERC20’s will be doubled on the Pulsechain Network.

Anyway, let’s just go ahead and check the top DeFi wallets available out there:

1. CoinStats

CoinStats is one of the best DeFi wallets in the industry. It has many features and capabilities that make trading crypto and accessing various DeFi platforms easier and more efficient for users. Here is all you need to know about CoinStats:

CoinStats is an excellent crypto portfolio tracker and DeFi wallet for crypto investors looking to manage both cryptocurrency and DeFi investments in a single space. CoinStats supports a large percentage of available DeFi apps, is Ethereum compliant wallets and subsequently supports various ERC-20 tokens and other ERC-721 NFT tokens.

In addition, there’s support  exchange platforms such as Binance, Bitbuy, ByBit, Bitso, BitStamp, Bitpanda pro, and Bitcoin Mercado, among many others. CoinStats also supports several Blockchain networks including DeFi, EVMblockchains like Ethereum, Ethereum Classic, Arbitrum, CELO, Moon River, Boba, Polygon (Matic), and Non-EVM Blockchain networks like Bitcoin, Litecoin, NEO, Cardano, Cosmos, Solana, Avalanche Chain, Doge, and Stellar among many others.

CoinStats’ DeFi wallet is useful for more than just storing crypto portfolios; it’s non-custodial, meaning that it’s only accessible with a password or seed phrase. This added security layer makes it a highly efficient DeFi wallet.

Additionally, the platform also allows users to earn up to 20% Annual Percentage Yield on their DeFi assets and cryptocurrencies.

CoinStats also provides tools for portfolio analysis to help users ascertain the overall performance of their portfolio such as the Net Worth and PnL. Market analysis and insight tools are also available on CoinStats to keep users updated on all market trends. The type of insights and news made available to users are specifically tailored to the user’s trading needs. It also makes calculating your taxes and generating tax reports easier as it is an inbuilt feature.

2. MetaMask

At first, there is the MetaMask. This one is a wallet and a browser. Using the app, you will easily buy, spend, spend, and exchange your digital assets.

The wallet allows you to make payments anywhere, log into websites securely to trade assets, lend, borrow, play games, publish content, buy rare digital art, and more.

Along with that, MetaMask also provides access to web3 applications using popular browsers like Google Chrome.

Also, the wallet simplifies ethereum transactions. You can send or receive transactions with a few clicks only or use QR codes.

Moreover, you can also use the wallet to store ETH, ERC20 tokens, ERC721 tokens. Even, it is linked with two exchanges from which you will be able to buy cryptocurrency. Plus, users will be able to select Coinbase to purchase Ether and ShapeShift to buy Ether or ERC-20 tokens.

Furthermore, MetaMask is available for a wide range of devices. For instance, it has support for three browsers, including Google Chrome, Brave, and Firefox. Plus, you will find an app for Android and iOS devices.

3. Coinbase Wallet

Next, there is the Coinbase wallet. This is also one of the best DeFi wallets available out there. But the app is not only dedicated to your DeFi assets.

But you can use the wallet to store all your crypto and NFTs in one place. Also, it allows you to trade more than 500 assets on DEXes and earn interest on your holdings. Also, it doesn’t require you have a coinbase account.

The wallet supports 500+ tokens, including BTC, ETH, USDT, UNI, LINK< LTC, and more. As well as you will be able to buy, sell and store your NFTs in a single gallery.

Also, you will be able to get started with decentralized exchanges, DeFi protocols, collectibles, and crypto apps.

You can get Coinbase wallet for Chrome browser or download the app on your Android or iOS devices.

4. Eidoo

Eidoo is a multicurrency crypto wallet that helps you to manage your assets in a better way. It offers you access to hundreds of tokens and a built-in DeFi exchange. So you can easily buy, store, trade, manage and sell digital assets.

With this single wallet, you will be able to hold your ERC-20 tokens. Also, there is no need for you to manage them across multiple locations.

Plus, it allows you to store BTC and other tokens on any of your devices. Also, it allows you to access all your digital assets across multiple devices.

Even, it also features a built-in decentralized exchange for the most effective atomic swaps. The wallet also makes it easy to manage multiple accounts straight from the Eidoo app. So in case if you need separate wallet addresses, you can easily get them.

You can also participate or launch token sales that are 100% compliant with local regulations. Also, it gives you the chance to back unique projects.

Plus, you can explore the entire DeFi ecosystem and easily manage your entire portfolio. Also, you can interest in your digital assets.

What’s more? Eidoo wallet is available for multiple devices such as OSX, Windows, and Linux. Plus, you will find Android and iOS apps.

5. Argent

Next, there is the Argent. It is also one of the best DeFi wallets available out there.  The wallet is extremely easy to use and lets you store Ethereum and DeFi securely. Along with that, you will be able to exchange, earn interest and invest in digital assets with just a few clicks.

The best part of this wallet is that it has multisig security and no seed phrase. So the wallet allows you to lock and unlock and recover without a seed phrase easily.

Plus, the wallet gives you one tap access to DeFi and Ethereum, Compound, Uniswap, Lido, Yearn, Aave, WalletConnect, and more.

Also, you will be able to exchange at the best price from decentralized exchanges like Uniswap, Balancer, Curve, and other ones.

What’s more? The wallet makes it pretty easy for you to display, send and securely store high value NFTs. Also, you can buy crypto with a bank transfer or using your debit card.

6. MyEtherWallet

Up next, I have MEW or MyEtherWallet. This one is free to use and offers you a client side interface that lets you interact with the Ethereum blockchain. However, it is only available for Android and iOS devices.

Furthermore, this is also an open-source project that allows you to generate wallets, interact with smart contracts, and so much more.

The wallet has partnered with Bity, kyber Network, Changelly, and Simplex to allow you swap fiat to crypto, ETH and BTC, and ERC-20.

Moreover, you will also be able to buy crypto with a few taps using your bank account, hold and send Ether and tokens, send and receive ERC-20 tokens.

Also, you will get to enjoy features like Ethereum 2.0 staking, Connect to MEW web via myetherwallet.com. After connecting to the web, you can convert your crypto back to fiat, swap and trade, register ENS names, interact with DApps and so on.

Final Words

So those were some of the best DeFi wallets that you can check out. Each of the wallets has its own set of features. So go ahead and check them out thoroughly and see which one meets your requirements. Also, for additional questions, do drop a comment below.

5 Ways to Save Money on Car Expenses

Oil Change

Owning a car comes with the responsibility of taking good care of it, which means added expenditures. As with all aspects of your personal finance, car expenses do not have to be draining when you can manage them better. Here are five ways to save money on car expenses.

1. Shop around for cheap insurance

A major expense of owning a car is insurance, as this is a mandatory legal requirement. Regardless of the car you own, it counts to wisely shop for an affordable insurance policy that best suits your needs. The proper way to go about this is to receive multiple quotes and terms of policies from different companies before making your choice. Sites like https://www.cheapestcarinsuranceflorida.com/ make this easier as they provide you with a list of the most affordable car insurance companies. You may also consider an AAA approved auto repair center to ensure the best quality service for your car.

2. Reconsider that extended car warranty

An extended car warranty is a gamble that might or might not pay off. As such, you need to carefully consider whether you can keep paying for those premiums after the manufacturer’s warranty has expired. If you are short on cash, it is highly recommended that you skip extended warranties as they will drain your finances while offering little long-term value.

3. Do not skip your maintenance schedule

Whether you bought a used vehicle or a new one, the smartest choice you can ever make as a car owner is to keep up with your maintenance schedule. Prevention is always better than costly repairs that would have been avoided by simple tune-ups and simple services such as:

  • Air filter changes
  • Changing the oil and ensuring all other fluids such as transmission fluid, coolant, and power steering fluids are at appropriate levels is crucial for maintaining optimal engine performance and preventing issues. If you’re wondering, “is antifreeze and coolant the same thing?” you can find more information about the differences in a post at JennyChem.
  • Brake pad and shocks replacement
  • Examining your car belts and hoses

4. Rotate your tires and keep them properly inflated

One of the oldest tricks in the books for proper car maintenance is regularly rotating your tires and keeping them well balanced. This will help your car drive smoothly and reduce your expenses as you will not have to replace your tires often. Proper tire inflation will also save you lots of costs as underinflated tires will drive up your gas mileage and cause your tires to wear out quickly.

Since your tires play a critical role in the proper running of your vehicle, make it a habit to check your tire pressure every morning. Strive to keep your tires as new as possible as this will improve your traction, reducing the risks of car accidents.

5. Drive wisely

Finally, you must never undermine how your driving habits affect your car expenses. Avoid aggressive driving, overspeeding, breaking hard, and tailgating, as these habits will only cause your tires and breaks to wear out while increasing the risks of accidents. Your driving record also determines the insurance premiums you pay, and as a high-risk driver, you will pay much more than a car owner with a clean record.

Endnote

Car ownership does not have to translate to overspending each month when you could save a lot by using these tips to reduce your expenses.

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