The Strategic Role of Marketing-Related Technology in Politics and What Business can Learn from...
By Bruce Newman
All organizations today need to use a wide array of databases available to learn everything they can about their target audience in...
Through the Ceiling and Over the Cliff? Catch-22 for Women Executives
This program for women executives combines business acumen with leadership development and career reflection. It’s an approach designed to strengthen the key skills needed...
Creating Competitive Advantage: Implementing Strategies that Work
For over two decades, Wharton Executive Education has offered strategy programs that have helped senior executives solve some of their biggest business challenges.
Wharton Management...
The Side Effects of Culture Change: How to Anticipate and Manage Them
When a company transitions to a new culture, everyone, from those who are leading the change to those who are experiencing it, can have...
Global Brand Power: Experiential Positioning of a Brand
By Barbara E. Kahn
Building a strong global brand is all about creating that unique position in the market. Here Barbara E. Kahn illustrates the...
Empowering Women Makes Economic Sense
Interview with James Zhan
Foreign investment holds enormous potential for women’s empowerment through the creation of formal jobs and business linkages – and this is...
Sustainability: Getting Down to Business
Interview with Nikos Avlonas
As the Millennium Development Goals near their 2015 deadline, the role that the private sector must play in driving a global...
Luxury Brands Need to Chart a Course into New Frontier Markets
By Glyn Atwal and Douglas Bryson
The progressively unpredictable dynamics of the BRIC markets are now challenging luxury brands to rethink their global market strategies....



































































