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Sergey Karshkov: 9 Pandas’ Fonbet Campaign

advertising agency

9 Pandas is a market-leading, full-service advertising agency. Prior to the commencement of Euro 2020, 9 Pandas tendered a bid to Fonbet, developing creative concepts for a long-term 360 degrees campaign. 9 Pandas produced two videos for Euro 2020: one an online video featuring actors, and the other a TV commercial without actors.

As a marketing expert and founder of 9 Pandas Sergey Karshkov will be well aware, online video advertising is an effective tool for brands seeking to deliver compelling content to their desired audience. The 9 Pandas Fonbet Euro 2020 project sought to increase Fonbet’s visibility by incorporating a TV ad campaign, expanding its reach to an audience of millions.

With adverts broken down into fragments of 10, 15, 20 and 30 seconds, 9 Pandas aimed for universality, ensuring that the advertisements would still remain relevant even after the end of the Euro 2020 tournament.

9 Pandas’ bid for the Fonbet Euro 2020 tender was successful. The advertising agency partnered with production company Mishki Co., filming an advertisement that was aired in rotation throughout the UEFA Champions League Final.

The campaign concept centred around six key aims:

  1. Attracting new clients
  2. Removing first-bet barriers
  3. Building an emotional bond with the client
  4. Demonstrating sponsorship of the Russian national football team
  5. Advertising Euro 2020
  6. Delivering a universal campaign that could be used after the tournament ended

With extensive experience working with some of the biggest brands in the betting industry, 9 Pandas recognised the complexity of this global campaign, breaking the project down into several key stages:

  • Presenting the concept to the client
  • Future renegotiation of 50 different versions of the video
  • Scouting and casting actors
  • Communicating with the Russian national football team
  • On-set filming in various different climatic zones
  • Conducting choirs of men, women and children
  • Video adaptation for other countries
  • Voice-over

After a long discussion, the Russian national team provided Barinov, Zabolotny and Karavaev for the video shoot. 9 Pandas filmed several episodes at stadiums across Moscow, including sea and mountain footage to produce an inspirational video sequence.

In the search for the perfect soundtrack, 9 Pandas brought together a composer, musicians and singers, ultimately deciding to put the music together itself. 9 Pandas organised a choir consisting of seven men, five women and eight children to deliver emotional intensity. Once the mixing and mastering process was complete, 9 Pandas had produced the perfect sound to accompany this inspirational and uplifting video ad campaign.

About 9 Pandas

With a strong reputation as an employer of choice, 9 Pandas invests in the development of the professional and personal skills of its employees, providing them with a comfortable working environment, a recreational area, meals and refreshments. There is no specific dress code or bureaucracy.

9 Pandas works with market leaders in a variety of different industries, producing emotionally engaging and effective advertising campaigns. 9 Pandas prides itself on delivering a full spectrum of integrated services covering the many different aspects of advertising, including devising marketing strategies, developing creative concepts, and providing digital marketing, design, and video production.

How businesses can ensure success in the post-pandemic world

businesses success in the post-pandemic world

By Tarek Meliti, CEO at TDM Group   

A year ago, the business world faced a huge wave of uncertainty when Covid-19 came crashing down: budgets reduced, companies faced difficulties, and people were losing their jobs. Doubt was everywhere and nobody could predict how long it would last, what this could lead to, and when things could go back to normal. 

As a Managed Service Provider (MSP), the past year and a half can be summed up by two words: uncertainty and turmoil. Overnight, businesses were confronted with seismic changes in operations and the technology required to support businesses and drive digital transformation. Consequently, the managed services model has become more hands-on in terms of business strategy amid the Covid-19 pandemic, creating new opportunities for TDM Group.   

Technology has to be at the core of business strategy 

From the outset, MSPs assume the role of an outsourced third-party company, responsible for the day-to-day management services to its customers. In terms of IT, this includes networks, applications, infrastructure, and cybersecurity, via ongoing support and active administration on customers’ premises, external data centres (hosting), or in the public cloud.    

TDM Group considers itself an IT partner that offers the complete package: a balanced mix of technical know-how and business acumen. We recognise that there’s much more to managing IT and digital transformation than just technology. That’s why we look at how to add to our tried-and-tested, traditional model to offer a comprehensive strategy that aligns IT requirements with the business strategy. In practice, this means that potential vulnerabilities and weaknesses within an organisation can be easily identified in terms of people, process and data – not just technology.   

Don’t fall behind from a security and a business standpoint

Businesses can be slow in adopting new technologies – especially SMEs, which typically have limited IT resources. Some businesses are guilty of holding onto old ways of working, meaning they have a reluctance to change and an unwillingness to take the tech leap – putting themselves at risk from a security standpoint. Companies need to ensure networks are safe, encrypted and protected and they put the necessary measure in place which can detect potential security risks before they become a threat to the organisation – especially in this new hybrid working world.   

However, for organisations considering an upgrade, the cost involved to implement technology and train staff to use it correctly can be hard to justify – especially for SME owners.   

By not placing technology at their core, companies are failing to support and cultivate themselves and drive digital transformation. Technology alone doesn’t guarantee success; therefore, it is essential to set clear goals and ensure the tools are being utilised in the correct manner to attain financial stability and scalability, resulting in continual business evolution. 

By failing to utilise technology, businesses are not implementing the correct strategies and ensuring investment is put in the right places. In these challenging times, that’s more important than ever. Technology provides business leaders with the power to improve the overall business function like never before.  

It goes without saying that the traditional M-BiTS model serves a useful purpose, offering a proven track record that allows SMEs that lack the right in-house capabilities to re-build and re-bound from the pandemic, drive greater efficiencies and create new competitive advantages.  

Technology is the best investment for your business to face the post-pandemic world  

Companies, regardless of their size, have been hit with swift technological changes as they scramble to transform operations and look for new ways of navigating a rapidly changing way of working.     

The pandemic has rapidly increased the level of adoption of digital technologies by several years, reinforcing the need to rethink the role of technology in their overall business strategy. A key take-away from the pandemic is that technology must have a seat at the table when it comes to driving delivery and business strategy. Businesses that refuse to place technology at the core will sooner or later fall behind the competition.  

Investments in technology that are aligned with the business strategy are significantly more likely to support a successful transformation than those that have been undertaken in silos. To achieve their ambitions, it’s critical that businesses truly recognise what it really means to differentiate from competitors when it comes to technology, capabilities, talent, leadership, and resources to attain better economic outcomes.   

About the Author

Tarek

As co-founder and CEO of TDM Group – a global Managed Business IT Service provider – Tarek is passionate about helping companies recognise technology’s potential to drive their business forward by looking beyond the IT department.

Over a period spanning three decades, Tarek has gathered a wealth of technical experience and developed a strong business acumen working with partners of all sizes within the IT industry. This diverse skill set has enabled him to establish a unique strategy for achieving innovation and success, called M-BiTS: Managed Business IT Service – a holistic approach to managing IT and implementing innovative change that’s shifting the model towards a more business-focused mindset, by considering the impact technology has on the entire organisation.

His personal experience of working within the sector and growing TDM Group as a business, has led to a firm belief that people are an organisation’s most important asset. M-BiTS considers the interactions of people with the other key elements of successful innovation: data, process, technology. This business-focused mindset recognises that each element is underpinned by people, and a good relationship must be maintained between them to harness the power of technology to act as a business enabler. 

7 Benefits of Blockchain Technology For Accountants

By Caroline Kelly

Blockchain is no longer the new kid in class and this technology has earned its seat at the table in recent years. But for those who are still unclear on what, exactly, Blockchain is and how it can benefit the accounting industry, this blog is for you. 

What is Blockchain?

In a nutshell, Blockchain is a database. If we look at it in these terms we can begin to understand what it’s capable of and how to get the most from it. Considering the characteristics of a database, Blockchain can be summarised as follows:

Information and data stored in table form on a computer system Easily searchable for specific information Built to be accessed by a large group of people (unlike a spreadsheet)

 

But while Blockchain does share these similarities with large databases, there’s more to it that makes it unique. Specifically the way it stores data into blocks. These blocks are limited in the amount of data that can be filed and once full become Blockchains, linked to the next block of data and so on.

So while a database files its data into tables, Blockchain files it into blocks, linked together and featuring an irreversible timestamp.

There are many advantages to using Blockchain technology. It’s safe, transparent and not easily tampered with for a start. It allows for digital information to be widely distributed and accessed but not edited, making it a hugely reliable source of first-hand data. It also makes it possible for cryptocurrencies, such as Bitcoin, to exist and trade.

But how does it help today’s accountant? Here are seven benefits:

1. Reduces Fraudulent Activity

The superior security that inherently exists within Blockchain means it’s very hard to make changes to the data in order to scam or defraud someone.

Changing the data would require the user to source the block it originally appeared in and then change each subsequent block from there. This action is not only extremely time consuming but highly risky due to the likelihood of a shared user spotting the changes made to the shared Blockchain database.

It’s one less security issue when you’re already having to decide which antivirus software to choose from to prevent malware attacks.

2. Gives Accountants Back Their Time

While it might take a while to get a Blockchain database into some kind of standard operating procedure, once there the benefits are enormous. Large swathes of data can be processed and logged far more quickly using this technology and linked in a logical sequence to corresponding data points.

With all the data in a logical and secure structure, routine tasks such as auditing are made all the more straightforward. This frees up the accountant to concentrate on more complex tasks and is well worth the time it takes to get to grips with Blockchain technology.

3. Blockchain Builds Trust

The double-entry system of bookkeeping made it easier for accountants and their clients to trust their own entries, this technology does much the same. Each piece of data is uniquely time stamped and it’s possible to generate a hash string for each file, which acts as a kind of unique fingerprint. By generating these fingerprints, it’s possible to compare them to the original files to check their integrity.

Outside auditors using this technology no longer have to fight their way through a mountain of spreadsheets that at any point could have been altered or chase a paper trail of lost receipts and invoices.

An account using Blockchain technology will help their client become a trusted source for outside audit and speed up the process considerably.

4. Provides an Opportunity For Upskilling

As a working accountant, you know the importance of maintaining your continuous professional development for several reasons. It keeps you relevant in a highly competitive marketplace. It provides you with the skills required in a fast-changing, client-focussed environment. Lastly, learning new skills keeps you curious about your job and interested in all it entails.

You can’t put a price on the satisfaction gained from learning new skills at whatever stage of your career you find yourself. And if you’re thinking of embarking on a career in accountancy, hit the ground running by acquiring some additional strings to your bow.

5. Has a Knock-On Effect to Business Models

When you implement Blockchain into your accounting practices, it’s not a move that happens in a silo. Upscaling the technology will make significant waves around the rest of the business.

From administration duties to tax preparation, installing upgraded technology and implementing Blockchain training  – it’s a challenge. Done well this is the perfect moment to streamline business practice, upskill your teams and change your daily, monthly and annual modes of business for the better.

6. Opens Doors For New Customers

While you might have your regular clients who keep your accountancy business ticking over, there’s no harm in looking to a more diverse client base and Blockchain technology will help you do just that.

By demonstrating an understanding of Blockchain and the global trends of investing in cryptocurrencies, the Millennial generation will look to your mixture of experience and expertise to guide them. You’ll be able to advise on how to incorporate cryptocurrency into Blockchain accounting, how to manage it as a payment service and how to file it correctly. While your traditional customers will always need you to do things the way they’ve always been done, the chance to diversify is a rare opportunity and one not to be missed.

7. It Gives Accountants The Opportunity to Set The Pace

Blockchain technology isn’t going anywhere but for many businesses, of whatever size, it asks more questions than it offers answers and that’s where the accounting industry needs to step up.

This is an opportunity for an industry, sometimes known as a slow mover, to grasp the nettle and set the pace. Accountants have a unique moment to shine, to implement and train others in Blockchain technology and to demonstrate their own expertise. For a service that at times just feels like a necessary evil this allows accountants to demonstrate the added value they bring as innovators. 

The fact is Blockchain technology and its associated partners are not going anywhere. If anything, our reliance on it and on cryptocurrency will only grow stronger. The future of accountancy is looking positive but to survive in such a competitive space accountants must stay relevant and demonstrate a willingness to meet customers where they are. 

It’s time to get in on the ground floor and grasp hold of a technology that’s going to revolutionise working practices on a global level. Greater transparency and security, streamlined processes and plenty of new customers waiting to experience your expertise. Don’t get left behind, this is an innovation that’s not waiting for anyone.

About the Author

Caroline Kelly is a journalist and copywriter who loves to write and run. Trained up in the newsrooms of her native East Sussex, England, she has lived and worked in Switzerland and Singapore. Obsessed with research and story-telling, Caroline writes in financial niches for print and online publications. Her website can be found at: https://carolinekellywriter.com/

Understanding The Importance Of Financial Planning

Dollars

More and more people are now becoming financially literate, and that is thanks to accessible and reliable information over the internet. If you are still caught unaware of what financial planning is, you may miss out. This article lists down some of the reasons why financial planning is important, particularly in helping you achieve your goals in life.

Family Security

One of the primary reasons why financial planning is important is to secure your family. This can be attributed to the fact that proper financial planning includes having the proper insurance coverage and policies in place to secure your family’s future even if you are long gone. A seasoned Philadelphia financial planning services provider suggests that you approach a financial advisor in your locality to know more about your options relative to where you are currently located in terms of insurance. This is because the coverage and cost of insurance policies may vary slightly from one place to another.

Better Standard Of Living

Another reason why financial planning is important is that it paves the way for a better standard of living. With a good financial plan in place, you won’t have to sacrifice your way of living to cater to the bills that you have to pay. Rather, you will deem that it is possible to live a life of comfort while trying to achieve your financial goals. This can be attributed to the fact that you will have a better financial understanding of planning, particularly of where you stand.

Accumulation Of Assets And Savings

Financial planning is important because it can help you accumulate your assets and savings. While it may be possible for you to save even without a solid financial plan, you may not be able to implement the most efficient way to do so. With a financial plan, you will have a clear idea of both your income and expenses, figuring out ways on how you will be able to increase the money coming in or reducing your expenses to grow your savings.

Viable Investment Options

Finally, proper financial planning can also shed light on your viable investment options. Investing is one of the fastest ways to grow your money, but it also comes with a risk. A solid financial plan encompasses the risk that you need to take with a certain investment vehicle. Not only this, but a viable financial plan will also include your personal circumstances as well as your objectives when it comes to investing. From there, you will be able to leverage the right vehicle that will be able to fit your needs and preferences according to your financial goals.

Investment Options

Financial planning is important in several aspects, but perhaps the most important one is for the security of your family. With proper financial planning, not only will you be able to achieve your goals, but you may also be able to attain a better standard of living in the long run. This can be attributed to the fact that you will be able to accumulate assets and savings through viable investment options with proper financial planning.

6 Crucial Questions To Ask Before Hiring An Immigration Lawyer

Hiring An Immigration Lawyer

In recent years, immigration laws have been getting stricter and stricter, especially for non-citizens seeking to immigrate to the United States. For anyone looking to begin the process, you will likely need to hire a professional immigration lawyer to navigate you through the complexities of immigration law. So what are some of the more essential questions you should ask when you first meet?

1. How Much Will It Cost?

Although this might seem like a crass question to first ask a lawyer, it is often the deciding factor on whether you will go ahead or not. As much as people want the very best and are happy to pay for it, the reality is that when it comes to immigration, you might not have an enormous battle chest to pay your way through the bureaucracy. Furthermore, trusted NYC immigration lawyers at Lightman Law Firm suggest that these services should be provided in an honest, upfront, and affordable manner to serve those who need a helping hand. You should find out how they charge and their rates to better understand if you want to go ahead. The best option would be to get several quotes from law firms around the city you are attempting to move to. 

2. What Is Their Experience With Immigration Cases?

Experience is a massive factor in whether you will succeed in your application. This is because immigration law is a complex set of codified instructions and precedents. Specialists at atimmigrationlaw.com have vast experience with immigration law, making them stand out amongst their peers. Lawyers have varying practice areas, like Labor Law, Taxation, and Criminal Law, among others. An Estate Lawyer and a Trademark Lawyer, for instance, have their own areas of expertise, and if your concern is all about Immigration Law, then you must find a firm or a practitioner that has dedicated their time and efforts to master this specific area. Additionally, a good lawyer can make seemingly insurmountable hurdles disappear. Some sub-questions you should ask are:

  • Do they have experience with similar cases?
  • Have they practiced immigration law for long?
  • Are they familiar with dealing with government and court officials?

One additional way to determine their experience and ability is to check their credentials. Ask them if they are members of the American Immigration Lawyers Association (AILA); this will verify that they can handle your case effectively and understand immigration law. You may also consult a strong and trusted VAWA Visa Lawyer to provide protection for immigrant women.

handler of your case

3. What Can They Do For You?

You want to find a lawyer who is passionate about immigration law and helping people to enter the country legally. You must ask them what they provide because, after all, you will be paying them a fee for their services, so you ought to expect them to do their best to earn your business. 

4. What Do They Need From You?

No matter how fantastic your lawyer is, you will need to play an active role in helping them to secure your immigration case. You should already know most of the items and documents you will need to prove your identity and criminal history, but you should ask your lawyer if there is anything else that could help. If necessary, they will accommodate you with guidance on what information you will need to provide further. This can potentially save time and keep your costs lower in the long run. You should also discuss with them exactly what kind of immigration visa you need. The type of visa will have a significant impact on how smoothly things can go.

5. What Is The Timeline To Completion?

While they might be unable to provide you with an exact date the process finishes, they will likely be able to provide you with an estimation barring any unforeseen problems. It can be a time-consuming and challenging process, so it is best to prepare as much as possible in advance of your immigration hearing. By establishing a timeline, you will better understand what needs to be done at each stage.

6. What Are The Channels Of Communication?

Communication is vital when dealing with cases like these. Therefore, you should establish how and when you can communicate with each other. Continually pestering your lawyer with questions all day and night is the last thing you want to do. The only result of this is to slow down your case. Nevertheless, you should ensure that your lawyer is also maintaining contact with you and updating you at each step of the procedure. This way, both parties will remain content, and everyone will understand what is going on. Regarding the actual channels of communication, it is up to you both to decide. Some law firms insist on everything being sent via email, while others have a more relaxed view on taking phone calls.

You should know that immigration law is a complicated beast, and only the very best lawyers can handle these cases. Consequently, you will benefit from asking these questions to receive the highest quality service and the greatest chance of success.

Related reading: 5 Operational Advantages of Legal Funding

The Easiest Things to Do If You Need Quick Cash for An Urgent Expense

Cash for An Urgent Expense

When you have to raise money urgently, there are several factors to consider. You need to first look at how much you need and how easy it is for you to raise it. If you have people around you who can support you, then you can go to them. 

If you have no one who can give you the cash, you need to find creative ways to raise it. You also have to remember that you aren’t alone in this; there are almost six out of every ten people globally who face financial hardship per year. Below are some of the easiest things to do to raise cash for that urgent expense. 

1. Take Odd Jobs

When you’re out of work and need to raise some money, you need to take up every job that you can do. If you have marketable skills, the better you’ll be when it comes to working odd jobs. Start by selling your skills in your neighborhood. 

For example, the easiest way to raise cash is pet-sitting. This, you can do for anyone around you, from your neighbors to even your friends and family. You can also offer do-walking services if you’re that into animals. 

These are odd jobs that will get you at least $15 per hour as a pet sitter and around the same amount per hour to walk dogs. If you aren’t into animals, you can mow lawns, drive neighbors to appointments or even wash people’s cars. 

There are also options like Uber and Lyft that you can join if you like spending hours in cars. As a driver, you can make as much as $19 an hour in some States. 

2. Sell Off Some of Your Assets

You may have some valuable jewelry or furniture that you can liquidate to make some cash too. These are some of the things you need to look at when you are looking to raise cash. You may also opt to sell some of your expensive electronics too – things like PS consoles, laptops, cameras, TVs, and so on. 

Before you sell off the likes of cameras and laptops or tablets, you need to ensure that you can’t make money off them. For example, you can become a photographer if that was a hobby. Turn it into something profitable and enjoyable too. 

Have that garage sale too, and sell some of the things you no longer use in the house. They can be saleable assets too. 

3. Get a Payday Loan

Another way you can raise money for that urgent expense is by taking up a loan. To be specific, you can look up some of the online pay day loan available in your area. These are the loans you take up and are deducted from your paycheck when it comes. 

There are several things to take into account when you take up such a loan. The first is that these loans are pretty expensive as they have actual interest rates. You also need to factor in that they have processing fees, among other fees. 

The good thing about them is they are unsecured, and you don’t need to put up any collateral to get them. They are more of a quick fix situation until you get your next paycheck; you can’t get these types of loans unless you have a job – that pays. 

4. Borrow Around

Borrow Around

As stated above, you can always ask for money from your friends and family when you’re stuck financially. But that may depend on if they have cash to spare. In this case, though, you won’t be asking as a favor; this will be a soft loan. 

At times, if it’s something like a medical emergency, it will be a favor. But you need to look at this money as a loan first before taking it as a favor. There’s a catch to this route, and it needs to be the last on your list. 

When you borrow money from a friend or a relative, you need to pay it fast as a loan. If you don’t, this will strain your relationship, and you may lose that person as a friend. If you must, you need to have a clear contract stating when you should pay. 

The contract can be in installments if it’s a tremendous amount of money you borrow. 

Conclusion

There are some great ways you can raise cash when you are in urgent need. Here are some of the few that need to be at the top of your mind. They are quick fixes, and you can get the money to solve your problem. 

How False Beliefs In Vaccines Follow Coincidences

False Beliefs In Vaccines

By Joseph Mazur

Statistics can show evidence, but it cannot prove that one thing causes another. Hidden variables can tell us a great deal about truth if they can be exposed. Coincidences mistakenly used as causes unintentionally contribute to vaccine hesitancy. For those hesitant under the rains of false information that hesitate to be vaccinated, there is worry about the new variant, delta, coming around the world this fall.

A powder extracted from the bark of a willow tree has been known since the fifteenth century b.c. to be a medication that eases headaches and relieves fevers. In 1899, when the German pharmaceutical company Bayer started producing the extract in pill form, we got to know it as aspirin. Statistics demonstrate its strong efficacy. Billions of users for more than a century were relieved of pains and fevers. Still, after so many centuries of use, nobody knew why it worked. Then, fifty years ago, the British pharmacologist John Robert Vane showed that aspirin suppressed the production of certain molecular compounds that regulate the contraction and relaxation of muscle tissue. Finally and decisively, we had a cause.

Science often has statistical indicators for reasons long before having the direct links between causes and effects. Humans tend to make connections where there are none; they manage to ignore correlations that are too complex to predict. We see coincidences as events mysteriously fated by some deeply significant design. That might be true, and it might not be. But whenever we genuinely have a reason for something, it almost always turns out that there is no single explanation.

When two variables appear to have a statistical connection, either by chance or through hidden variables, a mistaken belief in a false linkage is encouraged. One example among many is pediculosis (louse infestation). In New Hebrides (now called Vanuatu), a South Pacific archipelago in the South Pacific, the elders believed that body lice infestation was an indication of good health. For centuries the elders noticed that healthy natives had head lice while sick ones did not. Almost everyone on the islands had lice most of the time. But a fever causes lice to die. Since sick islanders with fevers had no head lice, the elders assumed that pediculosis was a sign of health. The confusion was over the fact that unhealthy people were the ones who got fevers and were lice-free.[1] 

Since sick islanders with fevers had no head lice, the elders assumed that pediculosis was a sign of health. The confusion was over the fact that unhealthy people were the ones who got fevers and were lice-free.

Events in nature depend on so many variables that spotting what causes what is almost always eluding. A simple event, such as the flip of a coin, depends on countless undetectable happenings in a mildly chaotic world of accidentally colliding atoms. Immeasurable vibrations of air currents, minute tremors of the wrist, and even pulses determine the landing position. What does that tell us about the far more complex performances of cancer cells? Discovering the cause of cancer is not the same as having a pretty good guess of what is suspect. Some scientists attributed the increase in lung cancer in industrialized countries following WWII to occupational factors and new industrial products. Asphalt was a suspect once because of the proliferation of road building in America and Europe.

We know that ciga­rette smoking has some causal association with lung cancer and cardiovascular diseases; yet, still, even today, we do not know any ac­tual cause. Cigarette smoking is one of perhaps many other contributory causes. How do we know? There was a coincidental spike in cancer among American women during WWII, when they suddenly entered the workforce by the millions and started smoking for the first time. If we were wrong in accusing cigarette smoking as a factor, we would not have seen the dramatic de­crease in lung cancer and cardiovascular disease over the last five decades when the smoking population in the United States dropped by 57 percent. Many studies over the past sixty years have shown statistical correlations between smoking and lung cancer. Smoking is a huge factor. Many natural relations that are not explainable through laws or observation may be linkable by statistical measurements. But, statistical data will not yield a cause. They find suspects, not the cause. Statistics is all about probabilities. A cause is a reason.

It is not unusual for false beliefs to arise from coincidences of hazy data correlations when the truth lies in the hidden variables. Often there are confounding circumstances that make us think that a statistical correlation implies a cause. But knowing a cause does not come directly from statistical data; often, it comes from logical thinking. A could appear to cause B by causing C that happens to cause B.[2]

To prevent colon cancer, we should be eating more fiber. We were once told to have a low-roughage diet, and then a few decades later, to eat plenty of roughage.

Unfortunately, the results of too many health studies generate speculations about causes and prevention that end up too quickly in the popular media. Health officials once claimed that to diminish our chances of heart disease, we should take vitamins C and E and beta-carotene as antioxidants. To prevent colon cancer, we should be eating more fiber. We were once told to have a low-roughage diet, and then a few decades later, to eat plenty of roughage. Just be­cause a clinical study involving tens of thousands of subjects in trial and control trial confirms a hypothesis, it does not mean that one event causes another. All it can do is provide a possibility of being correct. Often At best, it only gives circumstantial evidence that one event causes another. Without knowing the cause for sure, we know very little about how to make specific recommendations. Indeed, if the conclusion is incorrect, the recommen­dations might do more harm than good. Such is the case with Covid-19 vaccines.

Let’s take the example of the Pfizer/BioNTech’s Covid-19 vaccine. There are 226 recorded cases of myocarditis (inflammation of the heart muscles) or pericarditis (inflammation of the pericardium) among 159 million fully vaccinated people in the United States. They are cases that mainly affect young men between the ages of 16 and 30. With those numbers, the risk factors of being vaccinated against a deadly coronavirus are extremely small. Yet one influential news outlet wrote on its website, “CDC advisors reported that myocarditis cases following vaccination in the 16-to-24 age group were higher than expected.”[3] A commentary authored by Dr. Sean O’Leary in the journal Pediatrics concluded, “there are some concerns … that might suggest a causal relationship between the vaccine and myocarditis.” 

All of that might be true since the expected number is less than 100 in that age group. However, one factor to be noted about the increase in myocarditis cases is that doctors are carefully watchful of odd side effects since they are required to report them. A second factor is living rearrangements of our pandemic years. They have altered the physical and mental health of many people in that age group. Eating, exercise, and sleep patterns have become misaligned with the circadian rhythms of body clocks. And there is a third factor: Because of haphazardly floating talk about side effects coming from news outlets and social media, we have become far more watchful for anything that makes us feel different immediately after receiving a Covid-19 vaccination.

The media has all sorts of strange takes on what we should believe from misinterpreted polling studies: pesticides in farmlands cause autism; power lines cause brain tumors; wasabi-root tea is a muscle relaxant; 9 out of 10 doctors agree that cereal for breakfast promotes good health; children with longer arms reason better than do those with shorter arms; and walking in a pine forest once a week decreases the stress hormone cortisol, blood pressure, and heart rate. Women should take estrogen to diminish their chance of heart attacks. Estrogen therapy increases the likelihood of heart attacks for women who already had heart disease. Estrogen therapy might protect women against osteoporosis and perhaps colorectal cancer, but it might also increase the risks of heart disease, stroke, blood clots, breast cancer, and dementia. 

Many of these beliefs come from coincidental connections. Inevitably, some people who start estrogen therapy will soon have a stroke. Others will have blood clots. With millions of vaccinations a day, it should not be a surprise to find that some people experience epileptic seizures, allergies, type 1 diabetes, hepatitis C, even HIV. But were they caused by the vaccine, or, were they merely expected coincidences?

Estrogen therapy might protect women against osteoporosis and perhaps colorectal cancer, but it might also increase the risks of heart disease, stroke, blood clots, breast cancer, and dementia.8 

These coincidences insinuate causes contributing to vaccine hesitancy. The latest and most absurd reason for not getting vaccinated in the United States is the notion that the government is putting chips in vaccination serum to keep track of personal behavior. One should wonder how that is possible when the smallest microchip that can send a signal (as simple as, say, a person’s geometric coordinates) is larger than the size of a grain of rice (2 mm in diameter). How will such a piece of hardware pass through a needle of diameter 0.514 mm, the size of a horse’s hair? But let’s assume the concept has validity. The chip is in; now, how will it be used? It needs to be powered to send a signal. That means that a battery also must be inserted, perhaps at the second shot. A battery fitting through a vaccination needle? 

New oppositions to vaccinations pop up every day through mistrust, rumors, and conspiracy theory media outlets. You will attract malaria-carrying mosquitos; it will make you gay, cause life-long skin rashes, and make you sterile. Who knows what the list will contain next week? Will it be blindness, weight loss, being allergic to sunshine? The underlying problem is that we will not be able to sink the current pandemic without dealing with the lack of confidence in our vaccines. To rebuild vaccines’ eroded trust, we need to build a stringent cohesion between news and media outlets and respected scientific laboratories and journals. 

The United States is now in a heightened state of confidence, yet after 174 million people were fully vaccinated, the percentage of its population receiving at least one dose of vaccine against Covid-19 still stands just above fifty-six. The daily number of doses has come up against a stalwart blockade of vaccine holdouts, making herd immunity unlikely anytime soon. That does pose a problem for future outbreaks.[4]

A belief that the Covid-19 vaccine was accepted under emergency approval by the FDA too soon is the most popular argument against vaccinations. That argument is by no means valid. Pharmaceutical companies have been working on the mRNA model of vaccines for almost two decades, starting with Severe Acute Respiratory Syndrome (SARS). The problem is the unbreakable strength of conformational bias. It was one thing to say that 30,000 volunteers were too small a group, quite another to say that 3.42 billion is not enough; that’s the number of people vaccinated to date worldwide.[5] 

Things are looking up for those of us who are vaccinated. However, in the last few weeks, the number of daily new cases has held steady at about 14,000, no longer shrinking. It seems the reason is that too many Americans are choosing not to vaccinate. Those who are not vaccinated should be worried about the new variant, delta, rapidly increasing in the United States. Yet almost a third of the world follows misleading vaccine information enabling more powerfully contagious, acutely symptomatic, and deathly variants to arrive in the fall. Vaccination hesitancy banks on the fantasy: I didn’t get Covid in all the time it’s been moving around the world, so I doubt I will get ever get it. Nothing could be riskier than banking on that notion. Covid-19 is death’s weapon of choice at this moment. Ask Dr. Robert Wachter of the University of California, San Francisco, the Holly Smith Distinguished Professor in Science and Medicine. He says, “If you’re fully vaxxed, I wouldn’t be too worried, especially if you’re in a highly vaxxed region. If you’re not vaccinated: I’d be afraid. Maybe even very afraid.” 

Do! Because vaccines vastly reduce the number of Covid-19 cases, including those coming from any known variant. If you are fully vaccinated, the odds of dying from Covid-19 are minuscule. You might have had some symptoms with no direct connection to the symptoms you receive from a shot in the arm. 

About the Author

Joseph Mazur

Joseph Mazuris Professor Emeritus of Mathematics at Marlboro College. He holds a Ph.D. in Mathematics from M.I.T. and is a recipient of fellowships from the Guggenheim, Bogliasco, and Rockefeller Foundations, among others. His work has appeared in Nature, The New York Times, The Guardian, The Wall Street Journal, Slate, Science, and many other publications. He is the author of Euclid in the Rainforest: Discovering Universal Truth in Mathematics; The Motion Paradox: The 2,500-Year Old Puzzle Behind All the Mysteries of Time and Space; What’s Luck Got to Do with It? The History, Mathematics, and Psychology behind the Gambler’s Illusion; Enlightening Symbols: A Short History of Mathematical Notation and Its Hidden Powers; and Fluke: The Math and Myth of Coincidence. His latest book is The Clock Mirage: Our Myth of Measured Time.

References

  • [1] Darrell Huff, How to Lie With Statistics (New York: Norton, 1993) 10.
  • [2] Joseph Mazur, Fluke: The Math and Myth of Coincidences (New York: Basic Books, 2016) 127-28.
  • [3] https://www.cnn.com/2021/06/09/health/myocarditis-covid-vaccination-link-clearer/index.html
  • [4] Danielle Ofri, “Heidi Larson, Vaccine Anthropologist,” The New Yorker, June 12, 2021.
  • [5] Heidi Ledford, “Six months of COVID vaccines: what 1.7 billion doses have taught scientists,” Nature 594, 164-167 (2021)

How China and EU can help with Asia’s Post-pandemic Recovery

China and EU

By Huiyao (Henry) Wang

The pandemic has cast a severe negative influence on the world economy. The Global Economic Outlook Report released by the Organization for Economic Cooperation and Development shows that global GDP fell by 4.2 percent in 2020, which means that the total global economy dropped from $87.75 trillion in 2019 to $84.07 trillion in 2020, shrinking by $3.68 trillion.

The United States, Japan, Germany and other developed countries, as well as Russia, India, Brazil and other emerging markets and developing economies, have all been “tripped” by the epidemic, with the national GDP of these countries decreasing by 3.8 percent to 11 percent.

China’s economy is going against this trend. Thanks to strict and effective measures, China quickly brought the epidemic under control in the second quarter of 2020 and took the lead in work resumption. China, among the major economies, is the only country that achieved a positive growth rate of 2.3 percent in 2020.

The world expects China’s economic recovery can help to boost other countries and regions’ economy. The EU would become a more relevant partner for Asia through the cooperation with China, especially through the new investment agreement with China.

Firstly, China and the EU can cooperate on pandemic control.

The EU would become a more relevant partner for Asia through the cooperation with China, especially through the new investment agreement with China.

COVID-19 has infected 112.5 million people and killed 2.5 million as of February 25. Although China has provided vaccines to 53 developing countries and exported vaccines to 22 other countries, some low- and middle-income countries and population can’t get access to vaccines. The EU has doubled its funding to COVID-19 Vaccines Global Access or COVAX to 1 billion euros ($1.2 billion). But these countries prefer vaccines to money, and the lack of vaccine production capacity and the high requirements for storage and transportation also make it challenging to promote widespread vaccination. 

The EU, as a mediator, could join China and the U.S. in a vaccine summit to help forge a trilateral dialogue and coordination mechanism to promote global cooperation on pandemic control and vaccine distribution to jointly help those vulnerable countries.

Secondly, China is furthering its opening up and promoting Asia economic integration, and the China-EU Comprehensive Agreement on Investment (CAI) can enhance China’s degree of globalization.

China’s 14th Five-Year Plan aims to make full use of the domestic and international markets and resources, proactively promote the coordinated development of imports and exports, and further promote foreign investment and oversea investment. The “dual circulation” economic strategy emphasized in China’s 14th Five-Year Plan can further promote openness and integration with international markets.

The Regional Comprehensive Economic Partnership (RCEP), formally signed on November 15, 2020, is the largest free trade agreement in the world, and will create great opportunities for Asia-Pacific countries. By lowering tariff and non-tariff barriers, the RCEP will serve as a catalyst for Asian integration and help cement China’s central position in the region at a critical time of rising trade frictions and protectionism. 

The CAI, however, goes beyond the RCEP to advance China to a higher-level reform and opening-up by focusing on institutional openness. The agreement covers higher level of market access, fair competition rules, environmental impact and sustainable development, labor, state-owned enterprises or subsidies, and dispute settlement that is far beyond traditional bilateral investment agreements.

The agreement covers higher level of market access, fair competition rules, environmental impact and sustainable development, labor, state-owned enterprises or subsidies, and dispute settlement that is far beyond traditional bilateral investment agreements.

Regarding market access, the agreement adopts a pre-establishment national treatment and negative list model. Pre-establishment national treatment means the treatment of foreign investors will be no less favorable than what’s afforded to Chinese domestic investors at the stage at which they first make their investment.

For the first time, China committed to a negative list – setting out industries in which foreign investment is prohibited, unless the investor meets certain conditions – in all sectors, both service and non-service. This aligns with the Foreign Investment Law, which sets out a negative list system for foreign investment.

European enterprises in the manufacturing, construction, transport, finance, telecoms, computer, consulting and health care sectors will enjoy better access to China.

In terms of fair competition, China and the EU have reached a consensus on state-owned enterprises, transparency of subsidies, technology transfer, access to standard setting bodies and clarity on administrative enforcement and financial supervision.

On sustainable development, the agreement makes specific provisions on environmental and labor issues. China will work towards the ratification of the outstanding International Labor Organization conventions and effectively implement already ratified conventions.

The agreement covers a state-to-state dispute settlement mechanism, which envisages an institutional framework for monitoring the implementation of commitments, including regular political monitoring.

In addition, ad hoc mechanisms are included for rapid engagement at the political level in case of serious and urgent problems. Regular dialogue and participation of stakeholders, including businesses and social organizations, will be an important part of the implementation process.

Furthermore, the agreement will give a strong impetus to China joining the Comprehensive and Progressive Trans-Pacific Partnership Agreement, about which Chinese leaders have recently expressed an openness. China would first have to align with international rules on governmental procurement, subsidies, state-owned enterprises and labor standards. The China-EU deal will push Beijing to raise standards on many fronts and reform parts of the economy that are not in line with international practices.

Thirdly, China and the EU can cooperate on tackling global warming.

Climate change not only destroys human property but also would lead to a migration crisis. The Paris Accord aims to limit global warming’s impact to an increase of well below 2, preferably to 1.5 degrees Celsius, compared to pre-industrial levels. In accordance with this goal, many countries have formulated detailed emission reduction targets and measures. China has also outlined to hit peak emissions before 2030 and to achieve carbon neutrality by 2060. Europe has already peaked its emission and promised to achieve carbon neutrality by 2050.

Regarding climate change, Chinese and European leaders have established the China-EU High-Level Environment and Climate Dialogue.

The EU can also expand the G7 to G10 to include China, Russia and India on coping with the climate change. This inclusion would bring together representatives of both developed and developing countries, and  under this framework member countries can find new development opportunities by helping each other.

Fourthly, China and the EU can work together to promote World Trade Organization reforms and global governance. As the emerging economies develop, global governance goes from unipolar to multipolar, and new international economic and political institutions are needed. The world’s three largest economies’ cooperation is crucial to the establishment of new orders.

The CAI will foster cooperation among China, the United States and Europe. Further integration among the three parties in investment, trade and the economy will help dilute ideology. Thus, the agreement not only benefits China and the EU, but the rest of the world, including the U.S.

To achieve world economic recovery and sustainable development, China, Asia and Europe need to work together.

The article was first published on: https://news.cgtn.com/news/2021-03-11/How-China-and-EU-can-help-with-Asia-s-post-pandemic-recovery-Ywvttp8Sju/index.html

About the Author

Huiyao (Henry) Wang

Huiyao (Henry) Wang is the Founder and President of Center for China and Globalization (CCG), the leading Chinese non-government think tank that ranked among the top 100 think tanks in the world. Dr Wang was appointed by the Chinese Premier as a Counselor of China State Council, China’s cabinet in 2015. In addition, he is the Vice Chairman of China Association for International Economic Cooperation Association of the Ministry of Commerce; the Dean of Institute of Development Studies of China Southwestern University of Finance and Economics; Vice Chairman of China Western Returned Scholars Association (WRSA), and also Honorary Chairman of WRSA Chamber of Commerce. Dr Wang pursued PhD studies in international business and global management at the University of Western Ontario and the University of Manchester. He was a Senior Fellow at Harvard Kennedy School and a Visiting Fellow at Brookings Institution as well as a Senior Fellow at Asia Pacific Foundation of Canada.

Delta variant is creating havoc in the U.S. Can vaccines help? – Insights by Paul Haarman

Today, an infectious variant of the COVID-19 virus, named Delta, is widespread in the United States and around the globe. It has increased the infection rates in some countries, compelling nations to declare lockdowns.

The Delta variant initially detected in India today accounts for close to 25% of new COVID-19 cases in the United States. According to the Centers for Disease Control and Prevention, it is all set to become the dominant virus version.

The Delta is a concern.

WHO (World Health Organization) declared Delta as the “variant of concern” in May 2021. Paul Haarman says that this designation is used where there are several proofs that a particular variant causes severe illness, is more transmissible, and brings down the vaccine efficacy.

According to the latest research, the Delta, officially termed as the “B.1.617.2”, has proven to be the most contagious virus variant to date, comprising the highly transmissible alpha variant which got identified initially in Britain. According to the U.K.-based public health officials, this variant can prove to be 40 to 60% more transmissible compared to the alpha variant. However, there are ongoing studies about this.

The Delta Plus variant

It’s been a trait of the novel coronavirus to evolve and mutate as it gets widespread. The scientific community has always warned people about this mutation which can result in new outbreaks.

Researchers have also observed separate mutations from the Delta in a somewhat virus sub-lineage, termed the “Delta Plus.” The WHO or CDC has not considered it as a “variant of concern.” However, there have been increased cases regarding Delta Plus in 11 countries, including the United States. However, more research is needed to conclude whether Delta Plus will carry additional risks or has maximized transmissibility.

Can the delta virus variant result in severe symptoms and illness?

There is a need for more research to answer this question. According to a study published on June 14th, the Delta variant has become a dominant strain in Scotland. However, there are certain signs that the Delta virus variant can result in a severe ailment. Hospitalization risk from the COVID-19 had somewhat doubled for the patients infected by the Delta variant compared to those infected with the alpha virus variant.

When researchers compared both the Delta and Alpha variants, they find a distinct difference in the transmissibility. And that alone results in hazardous outcomes for many people.

Can the vaccines help?

Paul Haarman says that the vaccines used seemed to provide reasonable security against the Delta virus variant. The scientists assert that a fully vaccinated individual will face little risk. Moderna had recently announced that its vaccine works effectively against the Delta variant. The outcomes were based on the blood samples collected from people who were fully vaccinated. The reports indicated that people’s bodies generated protective antibodies against many circulating virus variants, including the Delta. So vaccinating is the best option to avoid infection form the virus.

6 Important Tips On How To Boost A ROI In The Real Estate Business

If you have invested in multiple properties at once or run a real estate business, you must consider certain factors that govern the ROI and competitive returns. The cutthroat real estate market today can surprise both new and old investors with its sudden ups and downs. While profits are welcomed, major losses can be avoided, or at least, leveled with a higher ROI estimation. With some basic knowledge and awareness, you can gain a higher ROI along with asset diversification, which can strengthen your financial portfolio while boosting profit. Here are 6 important and effective tips to boost ROI in your real estate business.

1.  Prepare it to be Rented

Your property should be ready to be rented out to responsible tenants. Upgrade your property by renovating it or repairing the damaged parts. You cannot rent out a property that is not in its best condition, as it will reduce the ROI and keep good tenants away. Change the carpets, apply a fresh coat of paint on the walls, and replace the appliances. With these changes in place, you will gain the interest of investors as well as responsible tenants who will guarantee a higher ROI over time. Moreover, the span of renting your property will decrease too, which means you will start earning the returns within a short period.

2.  Maintain Your Property

While renovating and repairing the interior and exterior surfaces of your property is necessary, you should also conduct timely inspections to maintain its condition. Needless to say, a well-maintained property instantly grabs attention and possesses the power to fetch a higher ROI. If you fail to monitor and maintain your property’s condition, you will end up paying a higher renovation and repair fee, which will ultimately affect your ROI rates. Instead, conduct regular inspections and supervise your property’s condition to avoid paying a big amount as repair expenses at once. This also keeps your tenants satisfied and happy.

3.  Use Tools to Predict High ROI Points

Calculating the numbers and doing the math will help your property sell at a higher value than the average market price. Use an online calculator to determine the rental returns and cap rate. Comparing the current market options is another way to know your stance, which is also where this calculator can help you estimate the ROI on a specific property. If all this is beyond your comprehension, hire a real estate agent and sit with your financial advisor to gain deeper insights into the important numbers and profit margins.

4.  Market Your Property

Even if your property is in a good condition and ready to be rented, your potential tenants may be unaware of this opportunity if you do not advertise it. In today’s competitive market, advertising your assets is of the utmost importance, as it helps your business gain recognition and mark your presence. With effective marketing strategies in place, you can attract better applications and make an informed decision. Before listing your property on a website, analyze and compare the sites. Find out the marketing strategies and advertising reach of each site and target the one that attracts your target audience.

5.  Find Responsible Tenants

The way your tenants handle your property can also determine its value in the long run. If you plan on selling your property in the future, find good and responsible tenants who can keep it maintained for a prolonged period. With other tips in place, you can undeniably attract many qualified tenants, which gives you the freedom to choose a few among them. It is necessary to screen your tenants and ensure that they will stay out of trouble, as recurring damages can result in an overall loss. Check their rental history, employment status, criminal record, and financial status during the screening process.

6.  Know Where You are Putting Your Money

Your ROI can increase by more than 10% if you invest in the right places. Research the properties before putting your precious money into the projects. If possible, consult a financial advisor who is well-versed in property investments and aware of the current market scenario. As mentioned, running the investment numbers can also help you gauge the investment decision. Ultimately, the type of property you buy and invest in determines your ROI rate. Instead of focusing on selling your property at a higher value, pay more attention to buying the right property to make a profitable sale in the future.

Implement these tips every time you think of making an investment to get a higher ROI. At the same time, be wary of the hidden risks and loopholes to avoid facing a loss. Set your investment goals while calculating the important numbers, and design your buying criteria accordingly.

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