How to Generate Leads Through Online Marketing
To generate leads, you need to create valuable and persuasive content. That way, you’ll build trust and demonstrate authority, helping the user feel more...
The Surprising Ways in Which Marketing and Politics Are Similar
Marketing is the process of promoting a certain product or service that can cater to the needs of a certain audience. On the other...
Why Marketing Is So Important today
Marketing is the act of managing exchange relationships where you identify, anticipate, and satisfy customer's needs and wants by supplying them with goods and...
Retail strategies in response to consumption changes in post-COVID-19 China
By Dr Lisa Qixun Siebers
China came out of the COVID-19 outbreak around March/April as the earliest in the world, when cities and provinces implemented policies...
5 Easy Ways to Guarantee Success with Automated Email Marketing
There is no denying it – automated email marketing is invaluable to businesses.
In 2019 alone, there were 3.9 billion global email users (with the...
Newer Ways Of Carrying Out Your Marketing Activities
It’s 2020 but doesn’t feel more or less different, except, of course, the trend of marketing. The world of marketing travels at breakneck speed...
Breaking Tradition: How Finance Brands can Connect with Customers on Social Media
By Tamara Littleton
If you think social media is only about sharing memes and selfies with mouse filters, think again. All life is there, which...
A Guide for Creating a Quality Customer Service Department
If you want to run a successful business, you need to possess the ability to keep your customers happy. If they enjoy the products...
How Honesty Can Be the Best Policy in Branding & Marketing
When you are trying to encourage people to use your product or service, it can be tempting to exaggerate or overstate your own importance....
Why Is Corporate Email Signature Management an Essential Marketing Activity?
Communicating online is undoubtedly an important part of marketing. The way company employees negotiate some terms, speak to customers, or ask colleagues for help...
EDITOR'S PICK OF THE WEEK
The Performance and Transformation Orchestrator: The CFO’s New Mandate in the Age of AI
By Terence Tse
CFOs are evolving into AI-driven transformation orchestrators, balancing finance, technology, and strategy while upskilling teams, managing risks, and driving measurable business value.
A key insight from this year’s AI for CFOs event, organized...
