Ways to Streamline Your Email Marketing Campaign

Email marketing is one of the best marketing campaigns that you can rely on. Whether you’re creating your very first email marketing campaign or have used them before in previous projects, you’ll always have to devise ways to streamline your campaign in order for it to succeed. This way, you’ll be saving money, resources, and time that you can utilize for other processes in your company. Because emails increase the ROI of all your marketing channels, improving your email marketing program will be a wise step to take. If you want to find out how you can do that, these following points will be of great help to you.

 

Effective Campaign Planning Tool

Assuming that you have designed a marketing strategy that will work for your brand and vision, it is crucial that you start planning everything out. This step is important for everyone to be knowledgeable about their responsibilities, what is expected of them, the topics you’ll be covering in this campaign, measurement plans, deadlines, etc. For that, you will need planning tools, such as editorial calendar templates, which you can find for free once you look for them on any search engine. What’s great about these templates is that you can add any further details about the target audience, keywords, due dates, and suggested CTAs.

 

Email Marketing Service

Another step you ought to consider before launching your campaign on your own is hiring an email marketing service. There are a variety of email marketing services that you can choose from. However, not all of them might work for your campaign. If you take a look at Matthew Woodward’s Aweber review, you will find insightful information on what you will need to consider before investing in an email marketing service, such as deliverability, scalability, usability, and reliability. Of course, there are other features which will be necessary for your particular campaign, which you’ll need to list these factors. This will help you decide which service to use. Fortunately, email marketing tools will allow your trials or free plans, so you’ll be able to experiment first before making up your minds.

 

Email Automation

While it is imperative that you build relationships with your recipients, sending the same email over and over again can be counterproductive. To avoid performing this tedious task, you can use email marketing automation. This will also create a more compelling experience for your audience, which will eventually turn into fans and, soon enough, into advocates. Setting up an automated system can take a bit of time and learn on your part, but it will save a world of trouble once you get the hang of it.

 

Use Checklists

When you’re sending out emails, there are a lot of things that can go wrong. Whether you’re worried about content quality or typos, these errors can damage your relationship with your audience pretty quickly. It might even reduce the potential of getting future customers. To avoid that, you can make a checklist prior to launching your campaign in order to check the quality of emails before sending them. These checklists will effectively filter out any errors and produce error-free emails. You can find free checklist templates online for Excel or you can use a word-based checklist on Microsoft word. These templates are comprehensive enough for any email marketing campaign. However, you can create your own checklist if you have quality criteria of your own.

Employ Email Templates

When you start working on your email marketing campaign, you can either start creating templates from scratch or you can use free email templates online. What’s great about free email templates is that they are designed for specific needs. For example, if you want a Halloween newsletter, you can find templates dedicated to that purpose. If you’re looking for appropriate welcome email templates, you can easily find those as well. you can customize email templates according to your needs and without having to go through the process of testing and editing, which can take several hours of your time. Using templates can shorten that time to about half an hour.

 

Content Creation Tools

Content creation is one of the most important parts of streamlining an email marketing campaign. Naturally, your team will be pressured into making the perfect content in a short amount of time, which can affect the quality of the content and their productivity. Fortunately, content creation tools can help your team be productive while creating quality content. Taxi for Email, for example, is a tool that can help users create templates that go along with your brand and vision. What is great about Taxi for Email is that it can be integrated easily into most of the major email service providers, unlike other content creation tools. In addition to this, they can minimize the risk of mistakes in your campaign content.

 

Utilize Email Rendering Test Tools

One major problem that email marketers often have to deal with is that emails are not rendered correctly for all email clients. Your clients are probably using different screen sizes, some of them might even be using their phones. It goes without saying that such an error can deter your clients away. At the same time, fixing the rendering issue can consume a lot of your time. For that reason, you can use email rendering test tools, such as Litmus and Acid, to minimize time spent on the testing process, increasing email quality in the process.

 

Track Your Progress

Measuring your performance will help you review your campaign and determine which metrics to focus on to increase the size of your email list. This process doesn’t necessarily have to involve complex analytics or data. All you need to do is to decide what went well and what didn’t at the end of the month. This will help you decide whether or not to improve your email content or your CTAs.

Creating an email campaign may sound more difficult than it actually is. However, if you use the right tools and take the right steps, you’ll have a great email marketing campaign in place in no time. These steps are crucial for the quality of your campaign, especially for start-up owners, who are already swamped with other duties, like content marketing, creative designing, social media management, and SEO.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.