Email Marketing Analytics That Small Business Owners Should Monitor
Is email marketing dead? Are there better ways to market your product? These are both questions that go through a small business owner’s mind...
How to Save Money When Launching and Marketing Your New Product
“The last 10% it takes to launch something takes as much energy as the first 90%,” says Rob Kalin, founder of Etsy.
Launching and marketing...
The Guide to PR and Digital Marketing for Tech Startups
Managing PR and digital marketing is one of the key factors for the success of your tech startup. Such advertising is used literally in...
How To Personalize Your Marketing Campaign
Online commerce is growing at a rapid rate. It's estimated that 2.14 billion global buyers will shop digitally in 2021, compared to just 1.66...
How Important Is Email Marketing? 7 Points to Justify
Email marketing connects several leads from all over the world, and with crucial marketing strategies, it is nurturing and converting prospects into loyal customers....
3 Chinese Marketing Trends to Adopt in 2021
China has the largest e-commerce shopping experience and one of the most advanced market in regards to the technologies used for marketing purposes. Highly...
8 Essential Marketing Tips for Financial Advisors
Marketing is one of the most important, and most complicated parts of running a successful business. You need to be able to connect your...
Develop a Winning Digital Marketing Strategy in 3 Easy Steps
The online marketing world has grown along with digital advancements meant to supplement it, providing businesses with more than one way to market their...
9 Email Types To Start Sending For SaaS Customer Success
Selling software as a service (SaaS), particularly in a business to business (B2B) setting requires a nuanced approach in order to achieve customer success,...
How to Invest in Marketing in 2021
2021 has been a strange year so far, and it has caused a lot of businesses to reset and look at how they are...
EDITOR'S PICK OF THE WEEK
The Performance and Transformation Orchestrator: The CFO’s New Mandate in the Age of AI
By Terence Tse
CFOs are evolving into AI-driven transformation orchestrators, balancing finance, technology, and strategy while upskilling teams, managing risks, and driving measurable business value.
A key insight from this year’s AI for CFOs event, organized...
