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How to Identify A Lucrative Franchise Opportunity

It’s no secret that starting a business from scratch can be a colossal undertaking. Buying and growing an already established franchise from a reputable platform such as Franchise Search Engine is a compelling alternative with several advantages.

For instance, there’s far less risk in terms of capital and liability. You also have the ongoing support of a large business network and training is usually included, making it suitable for less experienced entrepreneurs. Moreover, you don’t have to invest as much – if any – time into building a brand image and reputation. You can also hire a franchise marketing agency to help you to drive customers into your stores.

But in the diverse franchising industry, it can be difficult to identify the right opportunity. Not only does it need to be profitable, but it should also be a good fit for you as the owner of the business.

Following are some points to help you find the most lucrative franchise opportunity available to you. Let’s start by outlining how you can determine what will best fit your skills and experience.

Know Thyself

Take a step back and consider the long term.

Why are you doing this? Aspiring entrepreneurs buy into franchises for different reasons. Think about how much money you expect to make. Do you want to own numerous franchises? If not, will one business generate enough income to support the lifestyle you want? Are there any other commitments that are demanding your money or time?

How much can you invest? Take inventory of your capital. This will help you develop a more realistic idea of the business you can invest in. Don’t forget about the first few months of building the company – it probably won’t be profitable on the day you open the doors.

What are you good at? Of course, it would be wise to move into a franchise where you know what you’re doing. Being knowledgeable about the product or service and how best to deliver it will go a long way in helping your business succeed. Can you manage people? Many (but not all) franchises employ low-wage workers with high turnover rates.

These questions should narrow down your search. Remember to be honest and realistic with your answers.

Unit Growth

The overall growth of the franchise can give you an idea of how well it’s performing. Analyse the amount of units (locations) that the brand has built in recent years. Don’t forget to factor in how many were lost. Sales per unit is another useful figure, but it’s often difficult to find as most franchisors don’t disclose the information.

Checking out the annual revenue can provide another basis for determining profitability. That said, a small investment business will likely have too few units to draw any insightful conclusions from. Money isn’t everything, either. The following factors can reveal more information.

Ongoing Support

How is the franchisor willing to help you succeed? What kind of resources do they provide? For instance, is there any training, franchise marketing system, or are you just thrown into the deep? A good franchisor will provide assistance in areas such as marketing, recruitment and customer acquisition. Some even provide free equipment.

The franchise disclosure document (FDD) should have these details, which brings us to our next point.

Documentation

Successful companies provide their potential franchisees with comprehensive documentation.

In it you should find manuals or guidebooks for operations, training, and procedures. Either that, or a learning management system. Proper documentation includes advertising assistance such as examples for websites and social media profiles. There should also be brand consistency guidelines and collateral related to marketing campaigns.

This aspect speaks for the level of support you can expect when working with the franchisor. They should be keen on investing time and resources into seeing their franchisees prosper.

Information

In a similar vein, take a look at the franchisor’s pitch. What kind of benefits do they promise? What are the sales figures? You can find this type of information on a website that’s dedicated to listing franchise opportunities. Franchise Local is a great option for finding a business for sale UK, as they offer an extensive list of franchises that can help you start a business with £1000 UK, with an ever-growing number of options for business owners with higher budgets as well. If you’re looking for a small business for sale, then their website, specifically tailored for those seeking a business for sale in Mackay, is the place to go. Each listing is fully-detailed with all the information you need to know about the franchise.

Location

Even if the franchise is popular among consumers, it needs to be in a location where it can generate a stable and regular income by being easily accessible to its target market. The area should be safe and if applicable, easy to park near. A restaurant in a dead mall on the outskirts of town, for example, is probably not worth investing in.

So, what else makes for a lucrative franchise opportunity? Don’t forget to consider local competition and the industry of the franchise. With proper due diligence, you should be able to find the perfect franchise for your needs.

Are you ready to browse franchise opportunities?

If you are ready to start your search to find your ideal franchise opportunity, we recommend using a franchise directory for this, such as Franchiseek South Africa. This will allow you to find your perfect franchise by your investment level, industry, and location. Another reason to use their directory is they also provide plenty of helpful franchising guides completely free of charge, allowing you to make an informed decision before signing the dotted line.

How Customizable Employee Handbooks Change Company Dynamic

The policies in any organization are subject to changes every now and then. While the underlying values and goals of the company might remain consistent through the years, some things might gain more value while others recede in importance. 

Since your employee manual is one of the most convenient ways of communicating with your employees, it is only fitting that all these changes duly show up in the handbook. If they do not, your employee handbook will be deemed as outdated and its function as being the primary mode of communication with your employees, will recede.

Most organizations therefore look for an opportunity to create customizable employee handbooks. Not only are these handbooks more updated and better informed, but the organization heads even have the opportunity to improve the way they are presented to their employees.

 

1. Speak The Language Your Employees Understand

Large amounts of text is boring, we are all well aware of this fact. No employee would want to go through a large number of pages outlining a company’s policies, however excited they might be on their new job. Provided your business already has an employee handbook from your grandfather’s time, it’s time to step up your game by giving that handbook a real makeover!

The world listens to graphics more than it listens to text. So when customizing your employee handbook, present information through graphics wherever possible. Use creative fonts and alternate bold graphics. Try and use a conversational tone rather than the boring, mere informative one. Remember, you want your employees to be hitched enough to read through the entire manual. Make sure it is worth their read!

Many companies are shifting towards online formats of employee handbooks. This means instead of resorting to motionless graphics, they can even include short animations and videos to make their content more understandable. There are employee handbook software like AirMason that let you easily create beautiful employee policy manuals.

 

2. Tell The Most Recent Story To Employees

When the situations in the organization change, such as a change in the superior management or a different situation that haven’t been dealt with in the past, you need to share updated examples with your employees. You need to share with them recent stories from within your organization to make your point clear.

The current pandemic is actually a pretty good example of such a situation. With offices making first the shift to work from home, the manners of the organization’s operations went through a major repositioning.

To avoid business risks in this world health crisis, you should stay connected with your employees and an employee handbook can present a good opportunity to do so. Updating your handbook and customizing it to include the recent information can allow you to communicate more effectively with your employees.

 

3. Laws Change, And Policies Need To Be Updated

Laws are subject to change in any state. You must not lose sight of the fact that your employee handbook is primarily a legal document and will be consulted to protect the company or its employees from a possible lawsuit. In case, the manual fails to update its policies and company’s values as per the changing scenario of the country’s jurisdiction, the employee handbook might lose its importance as a lawfully presentable document.

Regular customization of the handbook to account for the changing laws and policies therefore become immensely important. It also acts as a way to show to your employees the importance you put in the manual and reminds them to consult it in matters of conflict.

 

4. Addition Or Subtraction In Benefits You Provide

The benefits an organization offers can differ during the various phases. For example, there might be a time when your company is making huge profits and things are going particularly well for you. You might decide to give out bonuses to your employees or increase the benefits you offer on the accomplishment of certain tasks. 

On the other hand, if your business is going through a particularly rough time, you might want to cut down on these bonuses and try to reduce your organization’s cash burnout rate instead.

All these changes and dynamics of your organization needs to be duly noted within your handbook. Or else, your employees might not be notified of the changes in due time, creating a situation that can result in discontent within the office environment.

Situations within a business are continuously changing, and you can’t expect your employees to behave in a certain manner that you established during your business’s inception. Your employee handbook is your mode of communication with your employees, and if it gets outdated, so does the effectiveness of your communication. A customizable handbook therefore becomes the spirit of a dynamic workplace. 

Payday Loans In Toronto: How To Borrow Money Quickly

If you need money for whatever reasons, whether you need to pay your medical bills or you need to pay for car repairs, there’s always a solution for your financial woes.

At present, there are numerous ways to borrow money quickly. You can either borrow money from people you know or you may consider a payday loan in Toronto instead.

One of the best things about payday loans is that even if you have bad credit, you can borrow the money you need in no time. But, the requirements for this loan may vary from one lender to another. For instance, there are lenders who let anyone take payday loans regardless of their credit history, while others would require some credit history for you to be eligible for this loan.

 

What Should You Know About Payday Loans

As its name implies, a payday loan is basically a short-term loan, which can help you cover immediate cash until you receive your next paycheck. Usually, these are high cost, small-dollar loans. They’re repayable around your next payday or within two weeks.

Like bad credit loans Ontario, payday loans have a fast approval rate. But, these can be challenging to repay and may cost you more than what you expected if you’re not careful. Before you apply for one, it’s essential to know what you’ll get and what is expected from you.

Payday loans work differently than consumer and personal loans. Depending on your place of residence, you may get payday loans online or through the physical branch of the lender. Various countries have several laws when it comes to payday loans. The laws set limits on how much lenders can charge as fees, the interest rates, and the amount people can borrow.

Once you’re approved for payday loans, the money will be transferred to your bank account. Then, you need to pay it back in full on the agreed due date with the interest.

 

How To Borrow Money Quickly Through Payday Loans

There are various aspects that you should consider. Here are some points you must know about payday loans and how to borrow money quickly through payday loans. 

  • Compare The Lenders

One of the essential parts of applying for payday loans is to find the right and best lender for you. With the number of lenders offering payday loans these days, it can be challenging and confusing to choose the perfect one for your needs.

When comparing the different payday lenders, make sure to check their reputation and credibility. A trustworthy lender has a good reputation in the industry and provides outstanding service to all of its clients. To check the reputation of a lender, make sure to read reviews or feedback from its previous clients. Years of service also matter as it’s a guarantee that the lender is trusted by many borrowers. If you see that all the clients of the lender are reasonably satisfied, you can be assured that the lender will provide you nothing but convenience.

  • Prepare Valid Documents

A majority of lenders process applications online. Usually, they involve no paper documents and phone calls. However, they require more information to check your financial status and confirm your identity. Before you get a loan, you should be ready with documents that prove your eligibility. This may include IDs, bills, and payslips.

  • Improve Your Credit Rating

Your credit history shows your borrowing history and credit application. It’s worth checking this to ensure that the recorded details are all accurate. Any mistakes on your credit record may adversely impact your payday loan application. You may also like to ensure that you’re a registered voter as it enables lenders to confirm your address and identity. In addition to that, it’s one of the fastest ways to boost your credit score if you’re not registered already.

  • Ensure That You Meet The Lender’s Criteria

Several lenders are operating under different brand names. All of them have their own credit requirements and offerings. This means that you can find the right credit option to meet your requirements.

If you apply without meeting the lender’s criteria, you can be assured that your payday loan application won’t be approved. There are requirements you should meet to get your application approved. For you to get quick approval, you must do the following:

  1. Meet The Basic Criteria – First of all, credit providers will evaluate your circumstances for non-payment risk. As such, every borrower must be employed. You should be a resident and you must have your own bank account. This is where the lender will transfer the money you borrow.
  2. Show Responsibility For Your Financial Situation – You must not be in a situation of continuously increasing debt burden or long-term money problems. If your debt is growing, it’s unlikely any lenders will let you borrow money. If your debt is out of control, a short-term loan like a payday loan may not rectify the problem.
  3. Meet The Affordability Criteria – See to it that your monthly income minus your expenditure leaves you with some savings. You must include food, rent, credit, and some regular expenses.
  4. Pass Fraud, Credit, and Identity Checks – Oftentimes, loan application forms are more detailed. You need to fill in every detail needed because if you take any unnecessary shortcuts, it can raise flags of concern. It can also prevent lenders from approving your loan application in spite of completing it.

 

Advantages Of Payday Loans

Payday loans can help you overcome your financial emergency. Although there are other types of loans you can consider, payday loans are amazing because of their following benefits:

  • Few Requirements Needed

Applying for payday loans is easy because you only have to meet some basic requirements. A stable source of income is the most essential. If your income is verifiable and consistent, you’re guaranteed to find a lender. Traditional loans may need collateral. You don’t need a collateral to get payday loans. Your income is proof to the lender that you can repay the money you’ve borrowed. Some requirements include a registered permanent resident and an active checking account.

You must also be above 18 years old to get payday loans. Once you meet all of these requirements, you can be assured that you’ll get the loan in no time.

  • Speed

Many lenders approve applications for payday loans instantly once you provide all the necessary information. The process of approval is quick and simple. You don’t have to fill a lengthy form that is required for conventional loans. It may also take some hours for lenders to transfer the money, but you can get the cash on the same day or the day after. Other lenders in the market push lenders to offer fast services to remain competitive. Thus, if you need money quickly, you can never go wrong with payday loans as you can get the loan money as fast as possible.

  • Get A High Amount

A lot of payday lenders limit the amount of loan that a new borrower can access. You may only access a certain amount that’s within the lender’s limit based on your salary. Once you repay your payday loan as early as possible, your lender may allow you to borrow a higher amount of money depending on your qualifications.

The maximum and minimum amount that lenders provide for payday loans depends on the laws as well. A good lender will inform you of the amount you can get during the process of approving your application. Paying your loan allows you to establish a relationship with your lender. You’ll have a solution for your financial emergencies in no time.

  • Convenience

All the interactions and processes involved when applying for payday loans are conducted online. You don’t have to book an appointment with loan officers or contact your lender to get cash. You only have to send an application from your office or home. Getting traditional loans involves some meetings with loan officers. But, with payday loans, you can get your money in your bank account quickly. Once you get the money, you may spend it in any manner to solve your financial worries.

  • Protect Your Credit Rating

Because of the short repayment period of payday loans, it seems like a shortcoming for some. However, it’s a benefit if you like to protect your credit rating. Once you consider an installment loan, you’ll have 1 or 2 years to repay the loan. Within that period of time, anything may happen. For example, you could lose your income or get sick before you finish repaying the money you’ve borrowed. If you don’t have any alternative income source, you’ll miss several installments while you search for a job. So, make sure to pay your payday loan on time if you don’t want to hurt your credit rating.

 

Conclusion

Payday loans in Toronto can definitely solve an urgent need for cash in an emergency situation. With the fast approval of payday loans, you can be assured that you can solve your financial problems in no time. Just make sure to borrow only what you need and shop around to choose the best loan provider to avoid scams. Follow the tips mentioned above the get the best payday loan in Toronto quickly.

7 Cool & Classy Staircase Decorating Idea To Make Your Staircase Look Good In 2020

In most of the houses, the first thing that one sees after entering through the door is a staircase. And yet this is that part of the house which is left unattended while we go about decorating our kitchen, bedrooms, living lounge, dining rooms, etc. 

However, this should not be the case especially when it is the first greeting site in most houses. But, we also understand that finding ideas for decorating your staircase can be a daunting task. 

Therefore we have gathered a few tips and recommendations that can help you a lot in giving your staircase a lovely look. 

 

Paint it dark

If you have been against painting your staircase dark just because it would give a gloomy look or it will make surrounding space appear narrow, then you must think twice. 

Because painting your staircase dark can be one of the best ways to give a bold and eccentric look. However, you can offset the too much dark appearance with light painted walls. 

 

A nice art gallery

Everyone or most people have an art collection in their houses, either small or large. Gather those pieces from around the house and place it on the wall beside the stairway. 

This literally requires no such investment but if you are willing to do some shopping then it is even better!

 

A corner decor piece

Why leave the corner of the L-shaped staircase empty when you are decorating its surrounding? Add a nice and classy looking vase to the corner and give this place a cool look. 

You can also place a big planter in the corner to give it more of a refreshing look. 

 

Adorn the stairway risers

People usually think that stairways risers, the vertical space between two steps, is not that much important for decoration. But, this is not the case. 

Add nice artwork to that place or embellish it with short quotes written in classic fonts, and see the difference yourself. 

 

The beautiful landing 

Sometimes the vintage look of wooden stairway landing needs no embellishments at all as they are enough to give a dazzling look. 

But, when they are not, you can always opt for covering it with beautiful and exquisite looking carpet runners. 

This way you not just decorate your stairway but make it a safe landing by reducing its slipperiness and sharpness of the edges as more than 1 million people in America get injured on stairways

 

A display of miscellaneous things

You can put the wall besides staircase to good use and make it a nice display of your antique collectibles or travel treasures. It could be anything from your coin collections to indigenous artwork. 

Alternatively, if you have some DIY skills up your sleeve, you can create some wood lathe projects you can display beside the staircase or adorn the rails with. This is a great idea if you want a rustic, homely vibe in this area. Furthermore, making your own projects can really add a personal touch to your staircase decor, so it’s definitely something you should try.

 

Themed staircase

And maybe you can just go for one method that can outdo the need of using any of the above methods. Get a theme decoration for your staircase and transform it into anything from retro vintage to contemporary industrial design.

How to Boost Your Business Cash Flow During the COVID-19

Cash flow management is an integral part of a business’s overall assessment and action planning during the COVID-19 crisis.  This is not only for big companies but even for small businesses and those who are not yet impacted by the downside of the economy brought about by the global crisis. A business should evaluate its cash flow requirements and come up with development plans under different scenarios that can possibly boost the company’s cash flow even during the crisis. 

What do financial experts advise?

1. Provide Virtual Business Services

Since everyone is on lockdown or in a quarantine situation, a lot of social distancing restrictions are limiting people to gather in public places. While public health is very crucial this time, businesses are greatly impacted especially those that are dependent upon foot-traffic. The lockdowns have greatly affected business cash flows but with the digital age and technology, you can still look for ways to serve your customers. For instance, if your business is a gym, you can bring back your business even without opening your place physically and offer workouts to your clients through virtual sessions and deliver through live-streaming fitness activities. You can think of ways on how you can do this specific virtual services by your business. Your objective is to keep your cash flow active and keep your business at par even during this crisis.

2. Consider financial help programs

Learn about financial programs to help your cash flow become at least healthy and make the business active. Although there may be innovative solutions to run your business, there is still a possibility that you still need financial assistance to support your expenses for your employees and customers. This assistance may be in the form of cash loans or cash credits. Financial experts believe that gaps in cashflows hinder a business to operate continuously but because facilities like invoice finance services, businesses are able to produce funds without property security and they can avail of this on a fixed-term contract with minimal contract term.

3. Keep a connection with your customers digitally

If you have figured out how to continue your service to your customers, keep in touch with them through social media, or for a personal approach, send them emails. If your operations stopped, and you want them to feel that you still have that passion to serve them, you can send them e-vouchers or gift certificates which they can use once you open your shop again. Some companies also offer free gift rewards or discount codes that may be purchased and sent as gifts to other people, so you are making income from your promotions and when they use the promos, it’s another income-generating output that you get from your emails or social media posts.

Having to deal with cash flow issues during this Covid-19 crisis can be a little bit challenging. There are several financial institutions that actually offer business solutions for businesses that are greatly impacted and have experienced downfall during this worldwide crisis. As a business owner, you need to think smart and consider the options that will really help boost your revenue and keep up with the expenses that will be incurred as you try to revive your business.

Russia’s Sovcombank starts issuing Digital Mortgages completely remotely

Sovcombank launched online mortgage loans for the primary market. The entire approval process no longer requires any visits to the bank branch and relies on using an enhanced qualified electronic signature.


On May 21st, the Bank closed its first purely online transaction. The loan was issued to finance the purchase of an apartment in St Petersburg (“English Mile” residential complex, Glorax Development) under a shared-equity construction agreement.

Digital mortgage transactions have now become a fully functional process and are not limited to Sovcombank’s existing customers: potential customers can also apply.

Sergey Khotimskiy, First Deputy Chairman of the Management Board:

“After a successful pilot we can now issue mortgage loans for the primary market online. Today, it is essential for our customers to be able to enter into mortgage transactions staying home.”

About bank

Sovcombank is Russian universal bank with RUB 1,1 tn total assets. It operates a network of 2500 offices and employs 15,600 people across 1,034 Russian cities. The bank serves 6 million clients. Credit ratings (international scale): ВВ, outlook stable (Standard & Poor’s), Вa2, outlook stable (Moody’s), ВB+, outlook negative (Fitch Ratings). Credit ratings (national scale): A+, outlook stable (Analytical Credit Rating Agency or ACRA), А, outlook positive (Expert RA), АА-, outlook stable (National Credit Ratings agency or NCR)

Belize: The Personable Approach to Doing Business Abroad

Interview with Mr. Luigi Wewege, the Senior Vice President of Caye International Bank in Belize

In times of uncertainty, investing abroad is an effective way to protect your personal portfolio. The tropical paradise of Belize is one investment location that is well worth taking into consideration. Here, Luigi Wewege, Senior Vice President and Head of Private Banking of Caye International Bank, sets out what the country has to offer.

 

We’ve seen a lot of instability in the world economic situation in recent times. How would you describe the current local economic climate and prospects for the future in Belize?

With agriculture and tourism, the key elements of Belize’s economy, the country has a core strength to help it bounce back from global economic instability. The land, the ocean and the reef are sustainable natural resources that will help with its recovery.

 

For someone who is thinking of starting a new business or relocating an existing one, what advantages would you say that Belize offers as a business location?

Belize offers major tax advantages for foreign investors. In fact, since the International Business Companies Act of 1990, IBCs set up for non-residents of Belize have the ability to operate tax-free. The country also offers ease of doing business. Foreign entities can start businesses in Belize with very similar requirements to local residents.

Bank accounts can even be opened remotely. Belize’s location in the Americas offers easy travel from the US, and access to export markets. While it’s hard to quantify, one of the biggest benefits of operating in Belize is a more relaxed way of doing business, which leads to a much more personable approach.

 

What would you say are the pros and cons of investing abroad in general, and in Belize in particular? Is the country’s investment jurisdiction favourable?

Investing abroad is a great way to assure privacy and asset protection. This is a unique way of diversifying a portfolio to be separate from the economic, political and other varying conditions in your home country.

I would say that one of the Belize pros is that the country has a stable currency tied to the US dollar. Belize’s banks have legally required liquidity rates of at least 24 per cent, which are very high, roughly four to five times those required in the United States for their domestic banks. Also, for those who choose to live near their investments, the country is a tropical paradise. As for the cons, Belize is still considered to be in the “third world” category, with coinciding risk and lack of infrastructure in certain areas of the country.

 

What do you see as the Belize government’s main priorities in encouraging both foreign investment and foreign business ownership? Is it possible to identify some short- and long-term goals?

Belize encourages foreign investment to help rapidly increase GDP and develop local capabilities. This includes joint venture and partnership investments, as well as 100 per cent foreign ownership. The government offers incentive programmes in numerous investment sectors, including agriculture, agro-processing, aquaculture, fisheries, logistics, light manufacturing, offshore outsourcing, sustainable energy, and tourism-related industries. There are also duty-free Export Processing Zones with multi-decade income-tax holidays. In addition, Belize is a member of CARICOM, enhancing many opportunities for trade within the Caribbean region.

Short-term goals for the country’s government include the need to continue efforts to rein in public debt and narrow the fiscal deficit. A longer-term goal for the country is economic diversification, since Belize’s economy relies primarily on tourism and exports of marine products, citrus, sugar and bananas.

Tourism is one of the biggest growth areas for Belize’s economy, meaning on-going demand for new businesses and existing business growth catering to visitors.

Do you see Caye International Bank as having a role to play in the economic growth of Belize as a country?

Yes, absolutely. As mentioned, tourism is one of the biggest growth areas for Belize’s economy, meaning on-going demand for new businesses and existing business growth catering to visitors. Caye International Bank plays a role in providing not just a place for offshore savings accounts, but also a source of funds for investment in these and other opportunities for supporting the country’s economy. The biggest impact is through local financing of everything from commercial mortgages to residential construction loans, which allow foreigners to participate in the economic growth of Belize.

 

How can foreign ownership of businesses and property benefit the citizens of Belize? Can foreign investment make a difference?

Yes, foreign investment can make a big difference. Belize is a very small country, so investment from external resources is quite important. The Belize government particularly encourages investment in export-oriented businesses and the associated increased employment and development of local technological capacity.

Real estate is one of the prime movers of economic development in Belize. While some of the development comes from domestic sources, a significant amount results from actions of international investors and buyers. It’s not just people who plan on retiring to the country eventually who help drive the real estate market growth, but also business owners who seek to purchase and develop properties.

 

How would you rate the skills and knowledge base of the local workforce? Do you think the foreign business owner or investor has a role to play in the development of these capabilities?

English is the official language of Belize, providing a leg-up for the local workforce in basic skills and development capability, especially in interacting with international customers. More than 70 percent of the country’s population has completed secondary education. Today, while agriculture and tourism make up almost half of the industry in Belize, roughly the other half of the labour force is in services and professional occupations. Also, women are now entering the workforce in greater numbers, thus creating a need for more jobs to be created by the government, so as to keep unemployment down.

Foreign business owners and investors create demand for more workers, often with specific skills not taught through the Belizean education system. Fortunately, most of the developmental training needed is available somewhere in the world and can fairly easily be used to upskill the local workforce through online education modules.

 

These days, we hear much about digitalisation and fincom. These are aspects that any company setting up today, particularly one that operates in the financial services sector, would be well advised to take into account. Would you say that Belize has, first, the requisite infrastructure and, second, appropriately qualified human resources to support these important dimensions of the modern business?

Yes, Belize has not just developed a strategy, but also taken action in the last decade to expand its digital capabilities, partly through the implementation of state-of-the-art fibre-optic connectivity. Belize’s prime minister, Dean Barrow, says that this will give the country core data infrastructure on a par with London, New York, Singapore or even Seoul. This expansion of broadband penetration has enabled an increased rate of GDP growth for the country over the last decade.

 

Caye International Bank – Board Meeting


Belize has received a certain amount of bad press as potentially offering a favourable economic regime for criminal operations, including money laundering. Would you say that this is an issue that potential investors should be concerned about?

Sadly, criminal operations and money laundering are potential concerns in every country of the world. That is why the US passed the Money Laundering Control Act of 1986 and continues extensive activities to prevent money laundering on an on-going basis. Belize passed its own Money Laundering and Terrorism (Prevention) Act in 2008, with additional legislation in 2013 and 2018.

Belize has completed a national risk assessment and is preparing a national plan of action to address those risks. The March 2020 International Narcotics Control Strategy Report on Money Laundering from the US State Department recognises Belize’s rigorous anti-money laundering legal, policy and regulatory framework and praises the strong political will to combat money laundering. Thus, I believe progress has been made and the right things are happening to minimise risk.

 

Could you tell us something about Caye International Bank’s offering as a partner for foreign investors in Belize?

Offshore bank accounts are some of the most powerful financial tools that you can employ for managing personal wealth with safety, privacy and asset protection. One of the great things about having offshore savings, checking and investment accounts is that they remain relatively untouched by whatever is happening within your home jurisdiction, such as a local recession or a political shift.

Assets held in offshore accounts aren’t subject to judgments awarded by domestic courts. With offshore bank accounts in place, people can have a foundation for getting back on their feet after personal or national setbacks. Diversification can also allow investors to engage in currency exchanges, which makes it possible to build more wealth. Caye International Bank fulfils the dual role of facilitating this investment and acting as caretaker.

 

Given your long history of involvement with the financial services industry, it would be very interesting to hear your take on leadership. What does the financial sector need from its senior managers in today’s quickly changing environment?

Leaders who are able to develop an adaptive vision and implement responsive systems to meet clients’ new needs are the ones who will be the most successful.

There are two ways of dealing with rapid change. One way is through reactive protectionism. This is often through trying to stop the bleeding when change is forced upon you. This can be done by tweaking costs here and there to still be in the black for each quarterly budget. The other is a nimbler, proactive approach. Knowing that most changes are not short-term, recognise that the first inkling of any change is a signal of potential opportunity.

Leaders who are able to develop an adaptive vision and implement responsive systems to meet clients’ new needs are the ones who will be the most successful. Often the big breakthrough successes come from leveraging disruptive change. It’s important to note that getting to this point also requires helping employees develop skills to deal with this rapid change and as always, communicating “what” and “why” is critical to success.   

Executive Profile

Luigi Wewege is the Senior Vice President, and Head of Private Banking at Caye International Bank. Outside of the bank he serves as an Instructor at the FinTech School which provides online training courses on the latest technological and innovation developments within the financial services industry. Luigi is also the published author of: The Digital Banking Revolution which is available in audio, kindle and paperback formats throughout all major international online bookstores and is now in its third edition.

 

The Ongoing Lebanese Financial Crisis: Can There be Justice for Private Foreign Banking Customers?

By Kiran Nasir Gore and Charles H. Camp

In October 2019, Lebanon’s domestic financial crisis finally started to make international headlines. Mass protests erupted with a focus on national financial stability and government corruption. At the center of these concerns lie the policies and practices of Banque du Liban, Association of Banks in Lebanon (ABL), and Lebanese commercial banks – they had worked together for years to artificially buoy the country’s economic condition, which was now crumbling. To protect themselves, Lebanese commercial banks swiftly imposed a variety of restrictions on their customers’ ability to access funds, including restrictions on withdrawal amounts, transfer of funds, and foreign currency transactions. Few commentators have focused on the impact of these actions on foreign banking customers, who find themselves unable to access their monetary deposits and caught within a web of highly sensitive and crucially important local economic concerns. This article draws on our years of work representing clients in international disputes, and our specialized experience in cases involving international banks, to provide guidance to those foreign banking customers. First, we explain the historic context for the foreign funds held by Lebanese banks. Then, we explore examples of possible legal solutions available to foreign customers – both private individuals and corporations.

 

Introduction

In many ways, Lebanon’s international financial footprint is negligible. In mid-2019, the International Monetary Fund classified Lebanon as an emerging market developing economy, with an estimated GDP of approximately USD$60 billion.[i] Most of its bonded debt is held by local banks, including Banque du Liban (the Lebanese Central Bank) and its stability has faced economic challenges from a variety of domestic, regional, and global events – for example, the 2006 Lebanon War, the 2008 financial crisis, and the 2011 Syrian Civil War.[ii] In October 2019, after years of unrest, these issues finally came to mass international attention when prolonged protests erupted across the country with local commercial banks as the symbolic focus. Protesters voiced their concerns over national financial stability and government corruption. These concerns have grown as confidence in the banking sector has dropped, businesses have closed, and unemployment rates increased. The crisis is further magnified as the spread of COVID-19 continues and its economic fallout deepens.

The policies and practices – past and present – of Banque du Liban; Association of Banks in Lebanon (ABL), a membership-based consortium of Lebanese commercial banks; and local commercial banks are at the center of the crisis. They swiftly reacted to the protests in the interest of the local banking sector. During the first two weeks of protests in October, local commercial banks completely closed and banking customers were unable to make transfers or withdrawals. As the situation somewhat stabilized, banks reopened, but customers faced several restrictions on their ability to access funds. They faced restrictions on withdrawal amounts, transfer of funds, and foreign currency transactions. Experts describe these restrictions as de facto capital controls, apparently implemented by local commercial banks, but coordinated and overseen by ABL to prevent “capital flight.”[iii]

These restrictions have seemingly been implemented by necessity, to retain liquidity in Lebanon’s ailing economy.[iv] But this does very little to ameliorate banking customers’ pressing financial concerns. They are rightfully frustrated and forceful demands at local branches are increasing.[v] It seems banking restrictions and public dissatisfaction are far from over. The controls imposed by Banque du Liban and ABL have made it impossible to transfer money abroad or convert Lebanese pounds into other currencies at the official rate. Many businesses are unable to import goods, a key element of the Lebanese economy. In recent weeks, protesters have defied public health-related government lockdown orders to participate in demonstrations about the banking sector, with violent incidents increasing.[vi]

These mass protests have been driven by local banking customers, but foreign banking customers have also been harmed. They share concerns with the local population. They want access to their account deposits and face the added challenge of trying to access the funds abroad. Ironically, these same foreign customers provided cash flows that in recent years were a major source of Lebanon’s financial stability. Few commentators have focused on these foreign banking customers, who find themselves unable to access their monetary deposits and caught within a web of highly sensitive and crucially important local economic concerns.

This article draws on our years of work representing clients in international disputes, and our specialized experience in cases involving international banks, to provide guidance to foreign banking customers impacted by Lebanon’s financial crisis. First, we explain the historic context for the foreign funds held by Lebanese banks. Then, we explore examples of possible legal solutions available to foreign customers – both private individuals and corporations.

 

Lebanon’s Frail Economic Ecosystem

Lebanon’s national financial ecosystem and local banking balance sheet are inextricably intertwined. Banque du Liban’s Governor Riad Salameh (who has already served a 26-year tenure as Governor) was once lauded for the “financial engineering” that facilitated Lebanon’s financial stability. Today, he is publicly criticized for the fallout from those same economic policies and his financial engineering has been compared to a Ponzi scheme.[vii]

At the dawn of the 2008 financial crisis, Salameh told the BBC: “I saw the crisis coming and I told the commercial banks in 2007 to get out of all international investments related to the international markets.”

At the dawn of the 2008 financial crisis, Salameh told the BBC: “I saw the crisis coming and I told the commercial banks in 2007 to get out of all international investments related to the international markets.”[viii] This move, coupled with other steps implemented by the government and local commercial banks, allowed the government’s financial balance sheet to continue thriving even during tough times. Banque du Liban pegged the Lebanese pound to the U.S. dollar.[ix] Meanwhile, the Lebanese government financed itself by selling a large portfolio of bonds in mostly U.S. dollars (and sometimes in Lebanese pounds) to Banque du Liban and local Lebanese banks.[x]

The local banks, in turn, raised money by making themselves exceedingly attractive to private foreign banking customers by offering high interest rates for U.S. dollar and other foreign currency accounts (as high as 15% per year). Banque du Liban also took loans from the local commercial banks at high interest rates and required local commercial banks to limit their debt and maintain at least 30% of their assets in cash.[xi] This foreign currency cashflow, along with government loans and purchase of Eurobonds, created an artificial buoying effect.

Shortly after protests erupted, Salameh announced a series of banking measures to ease the crisis and avoid a shortage of goods in the market. His remedies included lenders’ acceptance of Lebanese pounds from clients repaying dollar loans, reevaluation of credit facilities cut as the protests began, and coverage of certain bounced checks.[xii] However, local commercial banks continue to impose their own restrictions on withdrawals. In February 2020, Al Jazeera reported that Lebanese banks further tightened limits on foreign currency withdrawals, with at least one financial institution restricting depositors to a maximum withdrawal of $400 a month.[xiii] Meanwhile, in March 2020, Lebanon defaulted on a major Eurobond.[xiv] In April 2020, Banque du Liban acknowledged the changed national circumstances by setting a new alternative exchange rate for smaller bank depositors that devalues the Lebanese pound by more than 40% compared to the previously applicable exchange rate.[xv] More recent reports suggest that even this practice has shifted and local commercial banks are no longer dispensing U.S. dollars at all, regardless of the nature of the account.[xvi]

 

Holding Lebanese Commercial Banks Accountable for Private Foreign Deposits

Much of the foreign currency available to Lebanese commercial banks came from deposits made by Lebanese living abroad. For years, this seemed to be a mutually advantageous arrangement: Lebanese in the diaspora felt they were supporting their homeland’s economy while benefiting from significant interest rates, and local commercial banks obtained an influx of foreign currency.[xvii] Yet today, Lebanese abroad are suffering some of the greatest financial losses owing to the magnitude of their trapped deposits. Other foreign individuals and corporations are in the same situation.

These trapped deposits could be the basis for a variety of legal claims, including conversion and unjust enrichment.

These trapped deposits could be the basis for a variety of legal claims, including conversion and unjust enrichment. Claims would be based on the benefit that local commercial banks obtained from foreign currency deposits through years of banking relationships with these customers. Now, by wrongfully denying access to those deposits, banks must compensate their customers for both the value of the deposits and any additional related damages they may have sustained by being denied access to those deposits since October 2019. A fraud claim may also be successful if a local commercial bank knew of its liquidity problems, failed to make relevant disclosures to its customers, and caused its customers to make deposits through misrepresentations. Based on the deep connections between Banque du Liban and ABL, in which nearly all local commercial banks hold membership, such a claim has merit.

Foreign banking customers may have further claims against other Lebanese institutions, including Banque du Liban and ABL, if they issued “bad” bank checks in foreign currency, intended for deposit abroad, and later dishonored by Banque du Liban. While regular checks are negotiable instruments, bank checks hold special status and refusal to pay upon presentment can be equivalent to breach of contract.

Separate and parallel, certain claims may be possible if a local commercial bank declines to dispense funds from a foreign currency account in that foreign currency. However, the success of these claims depends not only on the bank’s customer terms and conditions, but also on the source of the decision to control currency: Is it a unilateral decision by the local commercial bank, or is driven by a change in Lebanese law or a decision of the State?

However, it is challenging to assert these substantive claims abroad in a jurisdictionally-sound manner. At first blush, these claims seem fully local to Lebanon. Indeed, the parties’ banking relationship would be governed by the bank’s customer terms and conditions and those terms and conditions likely provide how (and under what law) any disputes arising out of the banking relationship are to be resolved. This would be a fact-specific inquiry for the court presented with such a claim.

Foreign customers with connection to the U.S. may have an apt solution for this hurdle. It would likely not be enough to claim that jurisdiction is created by the correspondent banking relationship between Lebanese commercial banks and New York banks. Indeed, New York courts have previously rejected identical arguments.[xviii] However, based on our substantial experience litigating international disputes, we believe U.S. courts could find personal jurisdiction if there are predicate acts that have a connection to and/or cause damage in the U.S. Again, this would be a fact-specific inquiry for the court hearing the claim and its merit would depend on the precise details and steps leading to a customer’s claim against the bank.

 

Holding the Lebanese State Accountable for Failure to Protect Foreign Investments

Undeniably, the Lebanese government and related entities are centrally involved in the current economic crisis and challenges faced by foreign investors who wish to access deposits held in local commercial banks. It may be possible, in lieu of or in addition to other avenues, to assert a claim against the State for violation of a bilateral or multilateral investment treaty.

Lebanon is party to fifty bilateral or multilateral investment treaties.[xix] Each treaty provides certain protections and allows for international arbitration proceedings to be commenced by qualified “investors” with qualified “investments” against the State to assert claims for damages caused by improper State action.

The first hurdle is determining whether the potential claimant is a qualified “investor.” There is no treaty with the U.S. that would allow American nationals to assert such a claim. This path only would be available to individuals and companies holding certain other nationalities. Since many potential claimants may be from the Lebanese diaspora, it is important to consider under the specific treaty whether dual nationals (where one nationality is Lebanese) would qualify to assert claims against Lebanon.

The next hurdle, determining whether a qualified “investment” exists, can be more straightforward because the bank deposits themselves may be enough. As discussed above, Banque du Liban has been inextricably involved in local commercial banks’ decision to offer high interest rates on foreign currency deposits. Many foreigners were attracted by these favorable terms and, over the years, benefited from steady returns. This could serve as a qualified investment under the most widely accepted legal test in investment arbitration jurisprudence: It involves a contribution of assets, over time, involving some element of risk, with the investment actively contributing to the State’s economy.[xx]

After satisfying these hurdles, potential claimants must frame their claims to match the protections offered by the applicable treaty. Protections available under Lebanon’s various treaties include “free transfer” provisions, “fair and equitable treatment”/ “minimum standard of treatment” provisions, and “full protection and security” provisions. While resolving a dispute with a troubled State is by no means the quickest legal remedy, we encourage potential claimants to seek specialized advice to determine if this avenue would help vindicate their rights.

 

Conclusion

Lebanon’s path to rebuild its economic stability and integrity will be a long and uphill battle. While Banque du Liban, ABL, and local commercial banks claim limitations are necessary to retain liquidity within Lebanon’s economy, this does nothing to ameliorate their customers’ immediate concerns and financial needs. Just like local banking customers, foreign customers are rightfully frustrated. However, this does not necessarily mean that foreign banking customers, who have been deprived of the value of their bank deposits, are without remedies. Thoughtful legal guidance can help potential claimants navigate the jurisdictional challenges and devise thorough solutions to vindicate their rights.

About the Authors

Charles H. Camp is an international lawyer with over thirty years of experience representing foreign and domestic clients in international litigation, arbitration, negotiation, and international debt recovery. He has expertise in international banking disputes, with a lengthy track record of matters with a nexus to the Middle East. In 2001, Mr. Camp opened the Law Offices of Charles H. Camp, P.C. in Washington, D.C. to focus on effective, personalized representation in complex, international matters. Mr. Camp teaches international negotiations at the George Washington University Law School.

Kiran Nasir Gore is Counsel at the Law Offices of Charles H. Camp, P.C. Her expertise is in international dispute resolution, including advocacy before U.S. courts, commercial and investment arbitration tribunals, and investigative authorities. Ms. Gore has experience representing globally renowned clients in the banking and finance sector and has significant experience representing Middle Eastern clients. She also draws on her professional experiences as an educator at the George Washington University Law School and New York University’s Global Study Center in Washington, D.C.

References
[i] World Economic Outlook Database, April 2019, www.IMF.org.
[ii] Brad W. Setser, Lebanon’s Imminent Financial Crisis, Council on Foreign Relations Blog (Feb. 18, 2020), https://www.cfr.org/blog/lebanons-imminent-financial-crisis.
[iii] Emma Scolding, Tensions Mount at Lebanon’s Banks as Customers Push Against Capital Controls, Middle East Eye (Jan. 9, 2020), https://www.middleeasteye.net/news/confrontations-mount-lebanons-banks-customers-push-against-capital-controls; Samia Nakhoul and Lisa Barrington, Banks will Seek to Stop Money Leaving Lebanon When Doors Reopen: Sources, Reuters (Oct. 31, 2019), https://www.reuters.com/article/us-lebanon-protests-banks/banks-will-seek-to-stop-money-leaving-lebanon-when-doors-reopen-sources-idUSKBN1XA2QH.
[iv] Emma Scolding, Tensions Mount at Lebanon’s Banks as Customers Push Against Capital Controls, Middle East Eye (Jan. 9, 2020), https://www.middleeasteye.net/news/confrontations-mount-lebanons-banks-customers-push-against-capital-controls.
[v] Ibid.
[vi] Victoria Gatenby, Lebanon Protests Turn Violent Over Failing Economy, Al Jazeera (28 Apr 2020), https://www.aljazeera.com/news/2020/04/lebanon-protests-turn-violent-failing-economy-200428060704954.html.
[vii] Tom Arnold, In Lebanon, A renowned Central Bank Governor Faces Attack, Reuters (Nov. 15, 2019), https://www.reuters.com/article/us-lebanon-protests-cenbank/in-lebanon-a-renowned-central-bank-governor-faces-attack-idUSKBN1XP1FL.
[viii] Natalia Antelava, Lebanon ‘Immune’ to Financial Crisis, BBC (Dec. 5, 2008), http://news.bbc.co.uk/2/hi/middle_east/7764657.stm.
[ix] Ibid.
[x] Brad W. Setser, Lebanon’s Imminent Financial Crisis, Council on Foreign Relations Blog (Feb. 18, 2020), https://www.cfr.org/blog/lebanons-imminent-financial-crisis
[xi] Natalia Antelava, Lebanon ‘Immune’ to Financial Crisis, BBC (Dec. 5, 2008), http://news.bbc.co.uk/2/hi/middle_east/7764657.stm.
[xii] Dana Khraiche, Lebanon Offers Banks Dollars as ‘Haircut’ on Deposits Ruled Out, Bloomberg (Nov. 11, 2019), https://www.bloomberg.com/news/articles/2019-11-11/salameh-says-lebanon-has-no-plans-to-impose-capital-controls.
[xiii] Timour Azhari, ‘Not Legal’ But Necessary: Lebanon’s Banks Tighten Restrictions, Al Jazeera (Feb. 3, 2020), https://www.aljazeera.com/ajimpact/legal-lebanon-banks-tighten-restrictions-200203163004785.html.
[xiv] Lebanon Economy: QuickView – Creditors Fear Haircut on Sovereign Debt, EIU ViewsWire (Mar. 25, 2020).
[xv] Lebanon Economy: Quick View – Central Bank Sets New Exchange Rate for Bank Withdrawals, EIU ViewsWire (Apr. 8, 2020).
[xvi] Dana Khraiche, Lebanon’s Premier Slams Central Bank Chief Over Currency Chaos, Bloomberg (Apr. 24, 2020), https://www.bloomberg.com/news/articles/2020-04-24/lebanon-s-dollar-peg-gives-way-to-currency-chaos-after-default.
[xvii] Matein Khalid, Thinking the Unthinkable: Lebanon’s Sovereign Debt Default?, AMEInfo (Jan. 2, 2020), https://www.ameinfo.com/industry/finance/thinking-the-unthinkable-lebanons-sovereign-debt-default.
[xviii] See Georgakis v. Excel Mar. Carriers Ltd., 900 N.Y.S.2d 260, 261 (1st Dep’t 2010) (finding that “[e]ven assuming . . . defendant transacted business in New York, CPLR 302(a)(1) does not authorize the courts to exercise jurisdiction . . . because there is no relationship between defendant’s transaction of business and plaintiff’s claims.”).
[xix] See UNCTAD International Investment Agreements Navigator, https://investmentpolicy.unctad.org/international-investment-agreements/countries/116/lebanon
[xx] Salini v. Morocco, ICSID Case No. ARB/00/4, Decision on Jurisdiction (July 16, 2001), https://www.italaw.com/sites/default/files/case-documents/ita0738.pdf

Sovcombank introduces a loan application service based on digital profile on the Public Services Portal

28 May 2020, Moscow – Sovcombank has become one of the first Russian banks to get connected to the “Digital Profile”, a service commissioned by the Russian Ministry of Digital Development, Communications and Mass Media and the Central Bank of Russia.

The service users will be able to submit loan applications online, via Sovcombank’s website, with the bank gaining access to the borrower’s details specified in their digital profile on the Public Services Portal. At first, Sovcombank’s customers will be granted the option to apply for a cash loan.

Digital Profile is a service making individuals’ data from various databases (Federal Tax Service, Federal Service for State Registration, Ministry of the Interior, Pension Fund, etc.) available to financial institutions. This will allow customers and banks to interact remotely, without the need for submitting any additional documents. Most importantly, the access to such data is subject to the customer’s consent, which will be stored in the unified register of digital consents.

“We strive to lead the innovation in customer service aimed at making the bank and customer relations easier for both parties. In this context, Digital Profile is a unique service helping our customers apply for loans without coming to the office and collecting documents, while the bank can access reliable and up-to-date information on the borrower’s creditworthiness. This service can potentially become a key driver for digitalisation of bank customers, and thus significantly impact the landscape and infrastructure of retail banking,” said Alexey Panferov, Deputy Chairman of the Management Board at Sovcombank.

Sovcombank is Russian universal bank with RUB 1,1 tn total assets. It operates a network of 2500 offices and employs 15,600 people across 1,034 Russian cities. The bank serves 6 million clients.

Credit ratings (international scale): ВВ, outlook stable (Standard & Poor’s), Вa2, outlook stable (Moody’s), ВB+, outlook negative (Fitch Ratings). Credit ratings (national scale): A+, outlook stable (Analytical Credit Rating Agency or ACRA), А, outlook positive (Expert RA), АА-, outlook stable (National Credit Ratings agency or NCR)

Retail strategies in response to consumption changes in post-COVID-19 China

By Dr Lisa Qixun Siebers

China came out of the COVID-19 outbreak around March/April as the earliest in the world, when cities and provinces implemented policies to ease the lockdown. Life in China is a “new normal”, but it is gradually getting closer to the situation before the outbreak. However, retailers need to set up prompt strategies to respond to the changes in consumption and new types of shopping preferences originating from the outbreak, to meet the needs of consumers, as well as to make a profit. The “new normal” life creates challenges and also brings opportunities for retailers. This article discusses the strategies adopted by retailers in China, based on both the lessons learned from the outbreak and proactive approaches undertaken by retailers in response to consumption changes that form new and likely more permanent consumer behaviours. 

 

Changes in behaviour of Chinese consumers

China’s outbreak started around the Chinese New Year (on 25 January 2020), when the strict lockdown began. During the key days of the Chinese New Year (the first seven days), online retail sales skyrocketed. At the same time, the commodity structure also changed dramatically as a result, and some goods were kept in the warehouse while others were in short supply.

After experiencing the lockdown, consumer behaviour and preferences have shifted in several aspects. These are mainly reflected in the structure of consumer expenditure, cautious shopping psychology, sensitivity to prices, and higher expectations with regard to shopping environment. Consumers who originally preferred offline shopping, particularly middle-aged and elderly consumers, were forced to use online channels due to the impact of the epidemic.

Furthermore, Chinese consumption of foreign products through tourism and online sales has been restricted due to the pandemic. This led to increased consumption of high-end products inside China. Domestic luxury goods and Chinese high-end brand sales have been undergoing short-term growth.

 

Retail strategies for sales recovery

Simplifying and digitalising procedures

During the epidemic, some retailers’ organisational structure has become flatter and more flexible, which is achieved through process optimisation and the adjustment of their core businesses. This improves coordination across departments. For example, by adopting this approach, Wal-Mart China was able to make speedy decisions to deal with emergency situations during the epidemic that they would normally have discussed at length by going through more hierarchical procedures, with the potential for delays. Taking this lesson on board, Wal-Mart China now plans to integrate the key e-commerce businesses further with supply and operations at the organisational level, in order to simplify its operational procedures.

Many Chinese franchising retailers are making the most of digital technologies and artificial intelligence (AI) to expand their businesses during the lockdown period. Baiguoyuan (百果), a fresh fruit franchiser based in Shenzhen, has started to organise online franchising conferences. The company is collaborating with specialised online platforms to hold live investment conferences in combination with offline seminars, providing the maximum convenience to their potential franchisees by offering multichannel communications.

Accelerating expansion

Long-term isolation and protection make consumers realise more the importance of physical social platforms. This type of consumer psychology is fundamental to the growth of physical stores. Although it may not bring a rapid rebound to business in physical shops, it helps with long-term psychological support. Wangfujing (王府井) Shopping Centre, one of the biggest Chinese department stores, based in Beijing, plans to seize this opportunity and make adjustments to achieve accelerated development, taking advantage of this consumer psychological change. It plans to speed up the nationwide network during the recovery stage of the pandemic, increase collaboration with partners nationwide, develop more shopping centres, and outperform the market.

Enhancing live broadcast and refined services

Due to the lockdown, intentional consumption is strengthened, while random consumption is weakened. During the slow recovery period for physical stores, live broadcasting and delivery services have become the general trend. Thus, refined services for store members/customers have become fundamental for commercial operations. The solution to increasing sales for physical stores is to use public domain traffic for marketing promotion and private domain traffic for conversion management, achieving the interaction of the entire traffic flow online. Wangfujing’s various projects across China have already established capabilities of both online and offline interactive marketing and interactive omnichannel supply. The retailer uses online platforms to achieve strong conversion at a low cost. Since the resumption of the operation, Wangfujing’s nationwide shopping malls have reached an average of five million Yuan (£0.5m) daily sales, both online and offline.

By using consumer data, retailers can better identify customers’ needs and achieve accurate diversity of brands in the store. It is essential to use a digital operating system for cost control, because the increase in traffic cost is inevitable, as the cost of both customer flow and freight flow are rising. Thus, retailers compete for efficiency. Whether the same product can produce higher efficiency in a store depends on their operational capabilities. Dongbai (东百) Commerce, a conglomerate based in Fujian, has achieved good results from its department stores’ operations by using digitalisation and refined data management during the epidemic. Its sales of big international cosmetics brands are in the top five in China and the overall sales of beauty products were in the top 20 nationwide in the first quarter.

Social retailing means “being social” first, and then retailing. Only when a good relationship is established with the user can they believe that what you recommend is worth buying. The core of a live broadcast is to recognise each product user and influence their purchase intention. In addition to the strong selling ability that live broadcasting offers, it also helps to recognise each customer who buys the brand. Thus, live broadcast is deemed to create greater value than merely increasing online traffic. 

Repositioning brands

Some retailers are repositioning their brand and seeking new opportunities in the slowing-down market resulting from the epidemic. Retailers who implement these strategies are undertaking such activities as optimising sales channels, redesigning the commodity cycle, and engaging customer relationship management. Hongu (红谷) is a leather product brand with 18 years of history. The company has adjusted its brand positioning variously in different cities. It has closed 40 stores that made the lowest profit in China. Hongu realises that sales recovery in the first- and second-tier cities is slower than in the third tier and even smaller cities. Chinese consumers have now started to pay more attention to value for money, influenced by the epidemic. Accordingly, Hongu made a quick response in the supply chain by cancelling 50% of spring orders and promptly recovering a series of products with high cost-effectiveness, fully utilising the flexibility of the supply chain. It is also increasing live broadcast efforts, distinguishing online product positioning from offline brands, and operating sales channels involving all employees. By April 2020, its sales revenue had recovered to 88% of that of the same period in 2019. Hongu will target the third- to fifth-tier cities for new opportunities in the next step.

Some retailers are accelerating channel diversity by using online to guide offline services. Supin (素品), a fashion retailer based in Guangzhou, has upgraded the entire brand to its online platform, using offline stores as the display outlet of the online platforms, and online platforms to generate customers to shop in stores.  During the epidemic, Supin has reconsidered its brand positioning and development strategies to meet the needs of consumers. It uses a one-week wardrobe plan to offer matching items and provide dressing solutions. In April 2020, the retailer’s sales had recovered to 80% of those of 2019.

 

The future of retailing in China

The “home economy”

During the epidemic, everyone was forced to stay at home most of the time. The Chinese call this the decade of the “home economy”, meaning that, during this period, consumers spend more time using mobile phones and electronic products, including games, video sites and social media. Simultaneously, Chinese consumers have redefined the importance of health and other more relevant and advanced needs. For example, Decathlon China’s indoor fitness equipment sales increased significantly during the epidemic. The online sales of these types of products exceeded the total online and offline sales during the same period last year. Indoor fitness activities also push consumers to have higher expectations for community/social interaction and improvement of living space. These phenomena provide a good opportunity to understand better where the biggest challenges and opportunities are in the future, especially in terms of the product line.

Chinese consumers have also started to prefer to spend quality time with their families, a change from their busy lifestyles before the epidemic. Therefore, products that are favoured by a small number of family members have become popular. That is, Chinese families will have higher expectations and greater demand for products and services that help to maintain or improve the quality time they spend with their families. In the future, this trend is expected to continue. As a result, many retailers have gradually returned their attention to the community and neighbourhoods, and the use of digitalisation to generate private domain traffic is becoming important. Watson (屈臣氏), a cosmetic convenience store based in Hong Kong, plans to strengthen its connection with each community and each block of residential buildings, generating one-to-one connections between online and physical stores.

The shopping environment

During the outbreak, Chinese consumers formed an awareness of the space that is necessary for the protection of health in the shopping environment, and this is likely to persist for a long time. The planning and design of new projects need to consider this psychological change in consumers, and existing projects need to be readjusted accordingly. From format matching to brand placement, it is necessary not only to measure the maximum operating income but also to consider the aggregation effect of the new format and the environmental impact on consumers. Physical stores are expected to upgrade towards improvement of space, environment and service. The advantage of physical stores is about the experience and the environment. It is sensible that shopping centres provide a bigger environment, and individual brands offer smaller environments. Both types of environment must interact and integrate. It is no longer possible for each store in the centre to conduct its own business separately. Hence, shopping malls can take the initiative in the upgrade process, and other brands in the same mall can jointly create attractive themes and scenes to enhance shopping experiences and to drive all the businesses to grow.

Customer relationship management

Chinese consumption is in the process of transformation. Such shopping behaviours as seeking value for money and pragmatic consumption are rising and consumption for showing off and random consumption are decreasing. A deep attachment to customers is becoming more important. Therefore, it is especially important to maintain good relationships with customers and communities in order to generate new business opportunities under the impact of disruption. To improve retail performance and the capability to respond to sales pressure, it is vital to strengthen customer engagement through enhanced intersections. That is, the epidemic has raised the importance of the customer relationship management (CRM) system. Retailers need to make their community / social marketing solutions as precise as possible to engage the minds of online consumers. One of the key strategies that retailers in China are using is acquiring accurate customer data in public domain traffic and then converting them to private domain traffic, aiming to market products and manage customers accurately.

Product development

The live broadcast has become a process of resource generation. It is the most popular method of promotion and is worth attention in the current retail situation. In addition to considering the value of the traffic and achieving good results through live broadcast, it is important to create good products and good broadcast content, as well as deliver high-quality after-sales service, forming a full chain of capability. With the development of technology, although the methodology of marketing has been shifting, good products and excellent operational capabilities remain important fundamentals for success.

Moreover, the products that satisfy human health needs, social needs and the need for a better life may be more popular in the future. A retailer will become more competitive by adjusting their product development strategies accordingly and continuously seeking a new market breakthrough.

 

Final remarks

This epidemic is a comprehensive test, but it also provides an opportunity to adjust retail businesses quickly and to develop new business opportunities in the future. The epidemic in China has required a broad range of changes for retailers, from employment to service delivery. For example, the flexible ways of using labour during the epidemic may become a new mode for hiring. Wal-Mart China has been considering what the most appropriate approaches could be in terms of labour utilisation. It plans to create a more reasonable employment mode according to the different positions and business categories required in the future. Many retailers in China recognise that the epidemic was a great opportunity to identify, train and develop the talents that emerged during the outbreak crisis. These talents are decisive, taking responsibility and committing to meeting customers’ expectations. Other countries, including the UK, are coming out of the outbreak gradually. Retailers in different countries may be able to adapt or modify the retail strategies implemented in China to prepare for the consumption changes in retailing for longer-term growth in both domestic and foreign markets.

About the Author

Dr Lisa Qixun Siebers ([email protected]) is from The Institute for Retail Studies, Stirling Management School, University of Stirling, Scotland, UK.

 

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