What To Know About Dunkin Donuts Franchise Success Rate

Founded in 1946, William Rosenberg started a food delivery service that supplied lunches and snacks specifically to the factory workers in Boston. It was called Industrial Luncheon Services. From his first business was born the famous franchise, Dunkin’ Donuts, that we know of today. Over 70 years after Rosenberg began, Dunkin’ Donuts holds its position consistently as one of the top quick service restaurants (QSR) all over the world. If you’re interested to buy your own Dunkin Donuts franchise, here’s what you need to know about this particular franchise’s success rate:


1. Dunkin’ Donuts is the top seller of coffee by the cup.

Even with other coffee shop franchises sprouting up and becoming quite popular all over the world in the past decade or so, Dunkin’ Donuts has managed to hold its position as the leading retailer of iced and hot coffee by the cup. It is also the biggest food chain selling coffee and baked goods worldwide. Dunkin’ Donuts has a stable track record among franchises and consumers alike. To get a clearer picture of starting your own Dunkin Donuts store, you may request for a cost analysis at franchiseknowhow.com.


2. This brand has a staggering number of branches spread around the world, and it continues to expand.

Dunkin’ Donuts has almost 11,000 locations in over 30 countries, and it has no plans of stopping soon. In the U.S., the brand currently has over 8,000 branches spread out in 36 states, and all of these are franchisee-owned. Internationally, there are currently over 3,000 franchisee-owned Dunkin’ Donuts restaurants.

The company’s target is to double the quantity of Dunkin’ Donuts franchises over the next 20 years, and this is the goal for the U.S. alone. Lofty targets are set for expansion in other countries as well. Now is actually an optimal time to invest in this franchise.


3. Dunkin’ Donuts works with leading experts in the franchising industry to educate and support its franchisees.

Individuals or companies who sign up to become Dunkin Donuts franchisees benefit from the extensive support that the brand provides. If you choose to partner with Dunkin’ Donuts, you get the support you need in terms of the franchising process, business development, site construction, and marketing strategies. The brand likewise provides franchisees with ongoing training for new products every year. Many of these trainings and support materials are accessible via the Dunkin’ Donuts Online University, which features a wide variety of learning modules and resources that would benefit franchise owners and their employees.


4. The company follows a stringent screening process in order to get only the most-qualified franchisees.

Part of the secret to Dunkin’ Donuts’ success is that it maintains high standards for selecting its franchisees. As an applicant, you’d have to pass the company’s criminal background check, proof of assets check, as well as credit check. Once you’ve succeeded in these preliminary requirements, you have to prepare your comprehensive assessment of owning your Dunkin’ Donuts franchise and its commercial potential. You likewise have to present your business plan for your chosen location.

More importantly, the company screens applicants by stipulating that franchisees have sufficient resources to start a franchise and sustain it, especially in the early stages of operations. Specifically, Dunkin’ Donuts requires that applicants have a net worth of at least $250,000 and liquid cash requirement of at least $125,000.


5. Dunkin’ Donuts offers competitive product prices, highly-appealing menus, and multiple store formats.

While it may cause potential franchisees concern that competitors are working just as hard to grow their number of franchises, Dunkin’ Donuts has its own bankable strategies for staying on the top 3 of Entrepreneur’s 2018 Top Franchises list. For one, the brand offers consumers quality food and beverage products at very affordable prices. Dunkin’ Donuts has also designed its menus to cater to consumers in the morning, throughout the day, and even to diners who want to come in for evening snacks.

Moreover, Dunkin’ Donuts has the advantage of offering franchisees several options in terms of store setup. Franchise owners may choose to put up freestanding locations combined with a drive-through or an end-cap strip-center location partnered with a drive-through. If the area being considered by the franchisee is already densely populated, owners may opt for the restaurant setup without the drive-through option anymore.

As a potential franchisee, you also have the option of situating your store in gasoline stations or convenience stores. Dunkin’ Donuts likewise does partnerships with Wal-Mart branches and other grocery stores. Depending on your assessment of the area where you want to put up your Dunkin’ Donuts franchise, the company has a store setup that can perfectly match the needs of your chosen vicinity. This is a level of flexibility that competitors would be hard-pressed to match.




With over 70 years of experience in the QSR and franchise industries, Dunkin’ Donuts is well ahead of other companies in terms of all that it can offer its franchisees. The company has a stable and effective brand marketing all over the world, and it continues to thrive under solid management and leadership. Dunkin’ Donuts likewise keeps ahead of the competition by continuously innovating its product offerings to meet the demands of consumers.


The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.