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6 Things That Can Set Your Business Apart from the Competition

One of the biggest issues that many new businesses face when starting up is that there is so much competition out there. However, it is possible to stand out and become more noticed. You just need to do some careful planning alongside some calculated risk-taking.

Want to learn more? Then keep on reading. In this article, we are going to take a look at six things that can set your business apart from the competition.

Let’s begin!

Surprise your customers

Being reliable is an essential part of creating a great business, but that doesn’t mean you have to stick to the rule book. Surprising your customers with something unique shows that you are different than any other similar businesses out there. It could be something like slipping in a free gift to an order or hiding a unique message amongst your goods. It’s a simple but very effective touch. 

Do business differently

When you first start a business, you may try and take inspiration from other competitors. However, it can pay to be different. Try and think about what you can offer that other businesses around you don’t. It could be something like a same day delivery service or even an alternate payment method. Alongside this, look at what holes and disadvantages they have. It would be best if you aimed to avoid their mistakes.

Take care of your employees

While you may not realize it, taking care of your employees and developing memorable workplace culture is just as crucial as driving sales. Reputation is everything, and you want to show that you value and respect those that make your company a reality. Offer incentives, create a fun work environment and care for those around you. It really does make a big difference. 

Additionally, consider exploring HSA eligible products as part of your employee benefits package to enhance their well-being and financial security. This demonstrates your commitment to their health and contributes to a positive and supportive workplace environment.

Give back to the community

While giving back to your community is always going to be the right thing to do, it does have advantages. Showing that you support certain charities, or even creating a cause marketing plan, generates interest in your business, allowing it to stand out amongst others. The best part is, it doesn’t need to be costly. It could be as simple as collecting donations at your branch/store.

Create an outstanding online presence 

Nowadays, pretty much everything is done online, so to keep up with the times and to take advantage of this excellent marketing tool, you want to create a great brand presence. Post daily, create unique content, and show off your products/services. You never know; something might just go viral. Check out what else you need to kickstart your new business for more information.

Be relatable 

Finally, one of the best ways to stand out amongst our competitors is to be relatable. No business is perfect, so don’t be afraid to show off your quirks and admit fault if you have done something wrong. Yes, it would be good if you strived to be the best you can be, but showing that you are the same as everyone else, is also important.

The Electric Vehicle Market On the Rise

While 2020 was a year to forget for the motor industry, there was one positive, the electric vehicle market. It seems that more and more motorists are starting to make the switch with a staggering 184% increase in pure-electric registrations in September 2020 compared to the year before, taking the total on the roads to 164,100.

Reasons for EV Popularity

The rise in electric car sales can be attributed to a number of different factors and it is expected that figures will only increase over time. Looking at the year to year electric vehicle sales statistics, it’s pretty evident this is a trend that will only continue as EVs take over gasoline vehicles. People are becoming increasingly eco-conscious with so much media attention on environmental damage, plus there are many financial benefits to making the switch so it certainly makes sense for motorists to make the change now. Additionally, the ban on the sale of petrol and diesel has been brought forward to 2030, with many new bans and fines being introduced in major cities around the UK.

Improving Infrastructure

Another reason why electric car sales have risen sharply in the last year is the rapidly improving infrastructure. Where previously range anxiety was an issue, there are more EV charging points than there are petrol stations with 12,400 charging locations and 19,700 charging devices in October 2020. When this is combined with the fact that the battery technology has also improved, it means that motorists do not have to worry about range when it comes to driving an EV.

Greater Choice

The fact that there are so many different models now available is another reason why EV sales are on the rise as it means that every type of motorist has choice. In 2020, models including the Tesla Model 3, the Jaguar I-Pace, Renault Zoe, Audi E-Tron and BMW 330 e were all amongst the top-selling vehicles and there are many highly anticipated vehicles scheduled for release this year. Other types of vehicles are now becoming electrified too, such as community and school minibuses, coaches and electric motorbikes, so every type of motorist can benefit from making the switch.

Grants

One of the main benefits that motorists can receive is a grant for 75% of the cost to install a charging point at their home. Many people are worried about the upfront cost of an electric car, but savings like this can make it much more affordable and enable you to start enjoying the financial and other perks straight away.

It is clear that the electric car revolution is gathering pace and many motorists made the switch in 2020 despite the pandemic. This is for good reason as an electric car can help you to reduce your environmental impact, you can make big savings over the long-term, the infrastructure is improving and there are now many different models in every class of vehicle to consider.

The Difference Between Estate Planning and Will Planning

Nobody wants to think about the end of their life, but it is wise to know about inheritance tax to plan for the future and prepare for any eventuality, especially if you have a family and people who depend on you. This is why wills and testaments are such important documents, allowing a person to decide how their wealth, assets, and personal possessions will be distributed in the event of their passing.

These documents are designed to give you control over all that you own, so it’s very wise to take the time to learn about them and make the right choices; and while many people believe that will planning and estate planning are more or less the same, there are some significant differences between the two, as any estate planning attorney will tell you.

Understanding the difference between estate planning and will planning is vital for anyone to prepare for the future correctly. This guide will cover in-depth definitions of both forms of planning and explain the main differences between them to help you fully understand. Let’s begin by taking a look at what exactly estate planning is.

Definition of Estate Planning

So what exactly is estate planning? Well, to understand this term, we first have to know what we mean by ‘estate.’ A person’s estate refers to their entire net worth, incorporating all property, possessions, and assets in legal terms. This includes everything from life insurance policies to bank accounts, personal valuables, and even debts like outstanding loans and mortgages.

So when you talk to an estate planning attorney about the process of estate planning, it’s practically all about deciding how all of your estates will be handled when you pass on, or even before, such as instructions on what to do if you become disabled or severely ill.

The estate planning process usually begins with creating either a will or living trust, so will planning is actually just a small part of estate planning. The process then goes much further, covering all possible scenarios, eventualities, and aspects of your estate. Not only does it cover the division of your wealth and assets, but it can also help reduce the costs and fees for your heirs and loved ones too.

Definition of Will Planning

When compared to estate planning, will planning is a much smaller and more straightforward process. According to leading Will Lawyers Sydney a will is one part of an estate plan and, put simply, is an instruction manual for your final wishes. Many people choose only to have a will rather than going down the route of working with an estate planning attorney to set out a full estate plan, especially with they have little to no assets. In simple terms, will planning is creating a testament.

Your will is a document that allows you to decide who receives your assets and money after your death, who gets your property and possessions, who will inherit your business if you have one, who should look after your children or dependents in case of your death, and so on.

Creating a will is generally seen as the bare minimum for people to prepare for death, as it makes the process of dividing assets and wealth much more comfortable after a person’s death. Without a will, this process can be much more costly and time-consuming, but even with a will, the process can be as expensive in some cases as wills, even a probate process, which brings additional costs.

The Financial Power of Attorney

A financial power of attorney is another option you may consider when preparing for the future. This is a legal document that gives power to a trusted agent of your choice, allowing them to make financial decisions on your behalf if you cannot do so. These documents are often used in cases when the principal-agent is severely ill or disabled.

With a financial power of attorney, an agent will be able to effectively follow your wishes and decide how your finances, property, and so on will be managed. They’ll handle financial decisions and conduct transactions following your desires and the general scope of the initial agreement. It’s important to note that these documents are often particular regarding what the agent can and cannot do.

Why Do You Need an Estate Plan?

There are many potential reasons why you might want to consult with an estate planning attorney and develop an estate plan for yourself. Here are just some of the key advantages associated with this process:

  • Providing for Loved Ones – Estate plans are often seen as superior to wills when providing for families and loved ones. Wills can come with lengthy probate processes and extensive fees, and dying without a will can cause even more complications. Having an estate plan ensures that your family will be provided for, with minimal fuss and expense.
  • Protection for Dependents – One of the significant parts of estate planning is making sure that children or other dependents are looked after correctly after you’re gone. Without this kind of preparation, children can end up with Child Protective Services, and dependents may not get the care they need, with decisions left up to judges rather than relatives and loved ones.
  • Minimizing Costs – As stated earlier, the probate process can be very costly. When people die without an estate plan, attorney expenses and court fees start to add up, and that money can be taken right out of the wealth and assets you’ve left behind, meaning that your loved ones will receive less than you hoped.
  • Speed and Efficiency – Another significant advantage of the estate planning process is that it helps make sure that your property, money, and assets get to the people you love as quickly as possible. Without this kind of preparation, it can take months or even years for all the administrative processes to be carried out, leaving your loved ones waiting a lot longer for their inheritance.
  • Assist with the Grieving Process – When someone dies, those left behind undergo a grieving process. It can be challenging for anyone to lose someone they care about, especially a beloved parent or family member. This process can be made worse if there are more financial stresses and worries regarding the will. Estate planning helps to eliminate those kinds of fears and anxieties for all concerned.
  • Giving You Control – Ultimately, one of the significant advantages of estate planning is that it puts control firmly in your hands regarding all the wealth, assets, and property you’ve worked hard to accumulate throughout your life. It allows you to make the decisions for all you own, which is often a much more appealing prospect than only letting judges and courts decide on your behalf, without any input into the decisions whatsoever.

Conclusion

Preparing for the future is never a bad idea, especially for those with families, homes, and assets. Life can be unpredictable, and you never know what could happen next, but you can prepare for any eventuality, and an estate planning attorney can help.

Vaccine inequality: A new beginning or another missed opportunity?

By Dr. Dan Steinbock

Last year, four major opportunities to battle COVID-19 were missed. If vaccine inequality will prevail in the coming months, that would represent the fifth missed opportunity – with prohibitive human costs and economic damage.

Recently, I was virtually at the prestigious Bruno Kreisky Forum for International Dialogue (Vienna, Austria) and had a conversation with Ambassador Irene Giner-Reichl (for the video, see https://www.youtube.com/watch?v=sUcGG22B_YA ). The focus was on the missed opportunities and the future of the global pandemic future.

Recently, UN Secretary-General Antonio Guterres sharply criticized the “wildly uneven and unfair” distribution of COVID-19 vaccines. Addressing the Security Council, Guterres noted that just 10 countries have administered 75% of all vaccinations. Meanwhile, 130 countries had not received a single dose.

In two reports – The Tragedy of Missed Opportunities (April 2020) and The Tragedy of More Missed Opportunities (August 2020) – I documented four missed opportunities in the mobilization against the global pandemic last year.

Without vaccination equity, the ongoing year could represent the fifth missed opportunity and even more challenging long-term prospects. 

Failure of early mobilization (January 2020)

The first opportunity emerged around the first recorded case (Dec 30, 2019), and the WHO’s announcement of the international emergency (Jan 30, 2020). Then, the epicenter of the outbreak was still in Wuhan, Hubei.

After mid-January, China introduced social distancing and launched a historical quarantine, which soon began to flatten the curve. Mobilization was also initiated in Hong Kong, Singapore and regional proximity.

The Trump White House was informed about the virus on January 3, 2020, and the European CDC began its risk assessments only days later. But neither resulted in a phased mobilization.

United States had the institutions to battle the virus, but the Trump administration chose not to use them, presumably to “protect the economy and the markets.”

In Europe, many countries were willing to fight the virus, but lacked the common institutions needed for effective regional containment. 

Ineffective and late mobilization (January-March 2020)

The second critical opportunity to contain the virus covers the 1st quarter of 2020. On March 10, the WHO declared it a pandemic. Although the epicenter had already moved to Europe and then to the U.S., full mobilization in both ensued only weeks after the pandemic warning – almost 3 months later than mobilization in proactive Asian locations.

Worse, until early February, most WHO members failed to provide WHO full country reports, which penalized international cooperation at a critical moment.

While complacency and inadequate preparedness contributed to shortages and challenges, sensational media coverage was high on hype, but short on facts. That caused an “infodemic” contributing in the West to anti-Chinese and anti-Asian hate crimes (which still prevail).

Even worse, many international observers began an odd battle against the WHO, its chief Dr Tedros and China in which effective containment was paving the way to the rebounding of the economy.

Failed mobilization (1st half of 2020)

In cumulative terms, the period of the third missed opportunity covers the first half of 2020. It could be dated from the WHO’s pandemic declaration, yet broader responses in the U.S. and Europe only began around late March and early April.

As escalation continued in Europe, the COVID-19 epicenter moved from the West Coast to the East Coast in the U.S. while quarantines and lockdowns diffused worldwide.

It was only now that the social distancing measures first initiated in China in January were more fully introduced in the West, but with widespread enforcement failures.

As late mobilization proved less effective, the epidemic curve was not flattened, but fattened; in many countries for weeks, in some for months. As a result, soaring cases began to foster increasing numbers of new mutations.

In countries where quarantines and restrictions were initially shunned, particularly the UK and Sweden, the number of cases and deaths soared alarmingly.

Furthermore, outbreaks spread to poorer economies, particularly across South America, India and the rest of South and Southeast Asia, with weaker healthcare systems. Though the diffusion of the pandemic started in the 1st quarter, the quarantine escalation followed in the 2nd quarter.

Meanwhile, massive economic damage spread rapidly around the world. 

Unwarranted and resource failures (year 2020)

In the course of the fourth missed opportunity, the outbreak epicenter stayed in or returned to the major advanced economies, particularly the United States and the Americas, several countries in Europe, and Japan.

In the US, the Trump administration’s politicized and grossly ineffective mobilization resulted in new waves already in the summer. In Europe, institutional failures led to such waves in the fall.

Many failures were unwarranted in the sense that public health policies based on science and international multilateral cooperation could have avoided much of the damage.

Although many poor countries tried to fight the outbreak, most lacked adequate resources. In due time, these public health failures in the developing economies are likely to have adverse feedback effects elsewhere.

More importantly, due to limited testing and inadequate data, a great number of cases and deaths continue to go undetected in many economies, particularly in the poorer ones. As a result, official estimates downplay the true pandemic damage.

Thanks to these four major failures, the human costs of the pandemic have soared from 7,800 cases over a year ago to some 112 million; and deaths from about 260 to 2.5 million (see Figure). Of course, the number of real cases – as opposed to confirmed ones – is likely to be significantly higher.

Figure: Human Costs of Four Missed Opportunities

Cumulative Confirmed Cases and Deaths Figure

Vaccine inequality: Toward the fifth missed opportunity?

By early February, two months into the global rollout of coronavirus vaccines, 150 million doses of vaccines had been administered in fewer than 70 countries.

Early vaccine administration has favored only a few nations, which have hoarded 80% of the doses used so far. In contrast, 130 countries with 2.5 billion people have not administered a single dose.

The countries that have been favored the most in the early vaccine rollout have been mainly high-income economies, especially the G7 countries. The Biden administration is doing what it can to reverse the Trump administration’s policy mistakes, but more than a year have been missed.

Due to the gross failure of multilateral cooperation, the number of COVID-19 cases and deaths is now far, far higher than initially anticipated. At the same time, the huge spread of the global pandemic has ensured a rapidly-rising number of mutations.

In recent months, new variants of the original virus, which may be more contagious and damaging, have been spotted in the UK, Brazil, South Africa, and the US. Worse, a recombination of the variants detected in the UK and California may have caused a wave of cases in Los Angeles.

With more than 112 million infected people verifiably creating antibodies against the virus, still other versions are likely to emerge that could evade the immune system, reinfect even recovered persons and become more widespread.

The longer the crisis lingers, the greater remains the probability for potentially malignant outcomes – and, by the same token, for new pandemic waves, new restrictions and lockdowns, more economic damage, lost years, even lost decades.

Only decisive multilateral action across political differences – including WHO’s containment plan and UN’s global vaccination plan – can try to overcome still another failure of multilateralism that’s looming ahead.

It’s time to do the math: These plans could cost a few billion dollars, whereas pandemic relief spending, according to Bank of America, amounted to $20 trillion already last August.

What on earth are we waiting for?

About the Author 

Dr. Dan Steinbock

Dr. Dan Steinbock is an internationally recognized strategist of the multipolar world and the founder of Difference Group. He has served at the India, China and America Institute (USA), Shanghai Institutes for International Studies (China) and the EU Center (Singapore). For more, see https://www.differencegroup.net

Trade Without Tariffs: Taking Back Control of Trade?

By Melanie Wadsworth and Christopher Jefferies

Trade without tariffs does not necessarily equate to free trade. UK businesses who trade with the European Union are learning this the hard way since the U.K. and EU signed the Trade and Cooperation Agreement (TCA) on 24 December 2020.

The EU operates as a single trading bloc, applying the same rules and processes EU-wide. By adhering to the same rules, EU based companies can sell and operate freely throughout the bloc, not only because there are no tariffs, but because the “non-tariff barriers”, such as customs declarations, mutual recognition of standards, veterinary equivalence, data adequacy, and financial services equivalence, are either non-existent or are relatively streamlined across all EU jurisdictions.

During the Brexit process, the UK made it clear that it did not intend to follow EU rules going forward, as “taking back control” of its own rules was the primary purpose of the project. Therefore, the TCA was signed in order to facilitate the UK’s divergence from EU rules, which is a novel approach to free trade negotiations.

In effect, the TCA did secure tariff-free access to the EU market (provided products meet specific rules to demonstrate origination in the UK or EU, known as Rules of Origin), but it also erected non-tariff barriers to trade.

The TCA was signed in order to facilitate the UK’s divergence from EU rules, which is a novel approach to free trade negotiations.

Recent media reports have suggested that these non-tariff barriers are starting to bite UK SMEs. For instance, when UK goods are entering the EU, they must have accompanying paperwork to prove they comply with the Rules of Origin. Not only do customs declarations add time and cost to shipments, but some SMEs do not have the necessary registrations or in-house capabilities to complete the necessary paperwork and thus have to outsource the work, adding to the costs.

Additionally, goods that are of animal origin need to demonstrate compliance with EU laws on Sanitary and Phytosanitary Standards (SPS). Now that the UK has left the EU, specialist paperwork and frequent physical inspections are required for such products.

In response to these new barriers, a UK SME that used to sell to the EU prior to Brexit now has three options: 1) Stop selling to the EU; 2) Keep selling to the EU, shipping from the U.K. and navigating all the new barriers; or 3) Keep selling to the EU, but by setting up a distribution centre in the EU, and then shipping their products from there. With recent reports suggesting that callers to a UK government helpline for UK exporters were being encouraged to set up an establishment in the EU (which was subsequently denied), is this something that SMEs with customers in the EU should be considering seriously?

The appeal of such an option is likely to depend on the type of product SMEs are selling and the scale of their sales to the EU.

For instance, if the product being shipped requires the special SPS checks that require a veterinary certificate (which can cost over £100 each), then it could make sense for that producer to ship in bulk from the UK to an EU distribution centre, therefore minimising the cost and paperwork per item. Once the bulk order has entered the EU with all the required paperwork, it can move on from there with only onward shipping costs to consider, which may allow faster delivery of products to end users.

However, if the SME is producing a product that they know qualifies for tariff-free access, and does not require a SPS check, then it may make more sense to ship direct from the UK, especially if the volume they sell to the EU does not justify the expense and complication of setting up an EU-based distribution option.

When considering setting up a distribution centre in the EU, a UK business would have to weigh up the wider legal and tax implications of doing so, including compliance with EU consumer laws and complex rules surrounding VAT. This would certainly not be a step to be taken lightly.

Non-tariff barriers are the new reality for UK businesses. Once they have adapted to the current rules, UK businesses will have to keep an eye out for upcoming decisions from the EU (including regarding the adequacy and equivalency of applicable UK rules) that could affect their day-to-day operations, depending on where, and in which sector, they operate. Unfortunately, although businesses are looking for certainty, the TCA was just another step in the continuing process that is the new UK – EU relationship.

About the Authors

Melanie Wadsworth

Melanie Wadsworth is a corporate partner based in Faegre Drinker’s London office. Melanie counsels clients through a wide range of compliance and transactional issues, including helping businesses with operations in the UK and the EU to navigate the legal implications of Brexit. London, +44 (0) 20 7450 4560 [email protected]

Christopher Jefferies

Christopher Jefferies is a trainee solicitor in Faegre Drinker’s London office. Chris helps advise clients on a broad range of Brexit related issues in commercial agreements and on structuring international data transfers and GDPR compliance post Brexit. London, +44 (0) 20 7450 4576 [email protected]

Greece Vacation Guide: 5 Places You Must Visit

Greece is about breathtaking, olive tree-laced landscapes, breezy fishing hamlets, awe-inspiring sacred monuments, and enthralling museums. Who on earth wouldn’t like to visit this fascinating European country?

Are you visiting Greece for the first time? If so, you’d surely want to experience the finest mix of tourist places of this diverse Mediterranean land. For the utmost enjoyment, plan your Greece vacation between late April and early November, i.e. in sunny weather. Also if you are an alcohol lover don’t forget to get your favorite bottle of whiskey from a Liquor store for a perfect soothing Greece Trip.

Here are 5 places you must visit while vacationing in Greece:

1. Delphi

Providing an incredibly sacred site for God Apollo’s devotees, Delphi is full of fascinating, ancient temple ruins. This Greek religious sanctuary also contains the remains of recreational facilities like a gymnasium and a theater.

You can’t leave Delphi without visiting the Tholos, its most unique monument. A round-shaped structure having a vaulted roof held by a ring of pillars, Tholos is also known by the Greeks as a beehive tomb. Don’t expect to finish exploring Delphi’s stunning ruins in less than three hours! With an all-day ticket, you can also visit the museum situated below the archaeological site.

Besides admiring the ruins, there’s also more to do in this historic town. How about paragliding for a good thirty minutes over the ruins and admiring the scenic valley from high up in the sky?

Hike the countless trails in the surroundings of Delphi. You’ll get an unforgettable opportunity to walk some of the most ancient trails even today. For instance, won’t you love walking on Archaio Monopati, considered by many as the world’s oldest footpath?

Delphi

2. Athens

Long being the country’s symbol, Athens, the capital city of Greece, is an exciting blend of age-old past and modern cool. Witness Athen’s 3000-year-old history through its impressive, neoclassical and Library.

The Acropolis, a historic citadel built on a rocky outcrop, is a must-visit! Appreciate the myriad of moods of this milky marble block while the sunlight shifts and the cloud shadows take over.

Visit the Pantheon, the most sacred monument of the Acropolis site, devoted to Athena, a Greek goddess. Also, don’t miss out on the Acropolis Museum, a collection of about three thousand artifacts belonging to the impressive citadel.

Experience the mob scene at the lively Monastiraki Square. You’ll find an interesting assortment of apparel stores, DVD sellers, street musicians, tourist shops, and street hawkers. On Sundays, Monastiraki becomes a buzzing flea market selling junk but really valuable stuff.

Relax in Anafiotika, a small, island village with utter white cube-shaped, flat-roofed houses having multicolored doors and window shutters. Drive around this small oasis, enjoying the unique sights of the Athenian forest and Lycabettus, the city’s tallest hill. Don’t forget to carry a foldable roof rack along so that later you can use it to protect your car from scorching sunlight and heavy showers.

If geology interests you, check out the cave-turned-lake of Vouliagmeni. This brackish-water lake also makes an excellent mineral spa known to heal several skin diseases.

Athens

3. Hydra

Remarkably noticeable due to its elegant beauty, the enchanting island of Hydra is a famous Greek getaway. A once-upon-a-time filming site of romantic Greek movies, Hydra has graceful stone mansions and a stunning waterfront.

A ban on cars and countless restaurants bordering Hydra’s main port further add to its quaint charm. Walk the port town’s winding narrow paths to feel this unique allure. Else, use boats or horses to explore the island.

Besides relaxing on some of the finest beaches like Vlichos and Bisti, make sure to visit Hydra’s leading museums also. The Byzantine Museum holds thousands of religious artifacts from the Byzantine or East Roman Empire. Then there’s the National Historical Museum dating back to Hydra’s days of maritime prosperity.

Enjoy fresh fish as well as regional delicacies at the island’s conventional, down-to-earth taverns. If you’re looking to party, Hydra has excellent bars and nightclubs situated close to the port. These promise all-night parties with lively music and tasty cocktails.

Hydra

4. Santorini

Each year, this head-turner gets more than a million visitors! A splendid island destination, Santorini is the right choice for a dreamy holiday. This wonky, croissant-shaped Greek island boasts colorful, volcanic rock faces, whitewashed buildings, and pebbled volcanic beaches.

Besides offering gasp-inducing views of the caldera, Santorini promises unforgettable experiences of both sunrise and sunset. As for the beaches, make sure to explore Kamari for water sports and nightlife. Also, don’t miss out on the impressive Red Beach popular for its varicolored sand.

Visit stunning cliff-towns like Fira, also the island’s capital, and grab the umpteen photo opportunities. Jam-packed cafes and a variety of shops line the town’s main street, offering you countless options to eat and shop.

Pick up souvenirs and look for fine, handcrafted jewelry as you explore the shopping center here. You must also visit the famous Santorini Archaeological Museum. It has stuff from all over the isle, belonging to starkly different historical periods.

Santorini

5. Meteora

A completely jaw-dropping, otherworldly place! Famous worldwide for its mountaintop centuries-old, Eastern Orthodox monasteries, Meteora is, in itself, a sky-high rock formation. This amazing region offers several adventure activities, including rock climbing, river-rafting, and horse riding.

Take the staircases or bridges up to visit active monasteries like Varlaam and Saint Stephen. Make sure to adhere to the dress code while visiting these sacred sites.

How about hiking up to the less-frequented, ruined monasteries? You’ll also love to explore Meteora’s countless caves that hold unique stories of hermit monks.

Do you enjoy eating mushrooms? If so, head straight to the small-sized Mushroom Museum. Out here, you’ll learn about the local varieties and can buy all kinds of food products made from mushrooms.

For instance, a combination of pasta and mushrooms, or milk chocolate combined with mushrooms. After the museum visit, indulge in a sumptuous meal starring mushrooms alone at the Neromilos Restaurant.

Meteora

Conclusion

So, now you know which places in Greece to visit for an entire Greek experience. Get set for a splendid Mediterranean escape!

References

Sales Techniques that Every Entrepreneur Needs to Know

It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on effective sales techniques can prop your business and spur your growth, both online and offline. As a sales entrepreneur, you need crystal clear processes that most effectively take buyers through the sales funnel.

The most successful sales associates refine their techniques through trial and error throughout their careers. However, there are two primary sales techniques that every entrepreneur needs to grasp early on to be successful.

Effective Cold Calling

Meaning to solicit to prospects who haven’t expressed any interest in buying from you, cold calling is an important approach for entrepreneurs. When launching your business, very few people know your company, products, or services. It makes sense, then, that cold calling will most likely be the first technique you will use to build up your customer base.

Pitching to a stranger who has never heard of your company or is blind to your products/services is one of the toughest challenges an entrepreneur may ever have to face in their journey. Yet, cold calling has stood the test of time as one of the most successful sales techniques. Most sales training online will include at least one module focused on cold calling.

Unfortunately for the sales rep, potential customers tend to hate unsolicited intrusions. To increase your chances of success in cold calling:

  • Focus on building rapport rather than making an immediate sale.
  • Use questions to paint a picture, matching your offers with the prospects’ needs.
  • Follow sales scripts and slides like someone who cares. Using your scripts as a basis but focusing on being engaging and personable is a more effective approach for keeping potential customers interested. Personality is often more important than being word-perfect.
  • Schedule your calls to times when prospects are more likely to speak with you. For instance, Monday mornings may not be the best time as people are busy setting up their weekly schedules. Wednesday and Thursday mornings work better since people have settled into their work week and the rush for the weekend is yet to begin.
  • Don’t waste anyone’s time, including your own. Train yourself and your staff to qualify and disqualify leads early.

Overcoming Objections

There’s a story about Donald, a farmer whose tractor broke down during the busy farming season. Immediately, he decided to walk three miles to his neighbor, Jackson, to borrow their tractor for a few hours.

After the first mile, Donald started worrying about whether Jackson’s tractor will be available. “Maybe Jackson won’t be willing to lend it to me if he needs it himself,” he mused.

After the second mile, Donald worried even more about how Jackson’s tractor is worth lots of money. “He may not trust me with it, especially since I crashed my own,” ran his thoughts. On the third mile, Donald now worried whether Jackson even liked him. “I bumped into him in the market last week and he barely acknowledged me. I doubt he likes me, and he surely won’t lend me that tractor.”

So when he rang the bell and Jackson opened, Donald blurted out, with eyes bulging, “You can take your damn tractor and drive yourself off a cliff!”

The lesson for sales associates is that while it’s important to anticipate objections, don’t let self-doubt lose you an opportunity. Instead, envision how you will overcome any client objections that arise. What new entrepreneurs quickly learn is that people can often be cynics. Many prospects will express doubts and will question your accuracy, legitimacy, and motivations.

An effective online sales training technique is to anticipate and prepare for your prospects’ objections. Plan how you will ease your prospect’s fears and ward off their cynicism before they get in the way of your sale. Don’t give in to your own cynicism.

Reframing Objections

With experience, you learn that objections can signal a prospect is connected, but far from persuaded. If a prospect indicates they’re not ready to buy, don’t be discouraged. Instead:

  • Be all ears and listen fully to the objection. Avoid making assumptions and do not react defensively.
  • Understand the underlying issues. Ask questions to clarify and restate the prospect’s response to confirm that you’re on the same page.
  • Address the most important objection first and do your best to resolve the prospect’s issues fast.
  • After addressing objections, check with the prospect that you’ve satisfied all their concerns.

In Closing

The two sales techniques of cold calling and overcoming objections work hand in hand, especially during the early stages of your entrepreneurial journey. While online sales training can equip you with the right knowledge, experience will be the ultimate determinant of whether you succeed or fail.

Host-World.com VPS Review 2021: Is It Worth Your Money?

Most businesspeople use VPS service as a high-quality hosting can contribute to business success. Aren’t you among them yet? Don’t waste time and choose a VPS provider that can meet your personal requirements. VPS hosting is a popular and cost-effective option nowadays. You can have full control over your business project with VPS help. 

Host-world.com is one of the best VPS services that offers many great features. They are dependable and have servers in 17 countries. You will find the necessary location not far from your headquarters without any problems. It is just one of the benefits you will enjoy. One of the features that make Host-world. com popular in the market today is the 99.9% uptime value. Are you interested in Host-world.com virtual hosting and want to learn more about it? Check the detailed unbiased VPS hosting review for you to make a well-informed decision on whether you should buy Host-world hosting or look further.

Host-World.com Pricing Policy: How Much Will It Cost You?

Do you want your website to be online round-the-clock? It isn’t a problem for a Host-world company that offers both a dedicated server and VPS hosting services. If you want to save money, Host-world.com/VPS is exactly what you need. The initial monthly cost is 6 Euro while the maximum cost per month is 100 Euro. If you compare the price with the cost of a dedicated server, you will see that it is much cheaper. What is the cheapest option? You will pay the lowest price if you choose the KVM VPS plan with 2 GB of RAM and disk space (30 GB). 

If these characteristics can’t meet your business project needs, you can get the package with 300 GB disk space, RAM (16 GB), and bandwidth (100 Mbit). The company Host-world offers various VPS options for different types of businesses. You will find the VPS plan that will fit your individual requirements best. You can choose the way of payment and the billing cycle. The pricing policy is flexible here. You can pay every month or quarter. Also, annual and semi-annual VPS plans are available.

Host-World. Com VPS: How User-Friendly Is It?

Have you never used Russia VPS hosting before? You won’t face any problems with the setup if you choose Host-world.com. You can manage your project and have full control over all the activities. Choose the location and other important settings to enjoy the best performance of your business project. The hosting is reliable and 100% secure. Pay attention to the configurable options, among which are not only locations, but also IP addresses, and many other useful features. There is a convenient control panel that makes it easy to manage everything spending minimum time and effort. 

BlueVPS Review: Customer Support

It’s very important to know that you can rely on customer support, ask questions any time, and get instant answers. What about the effectiveness of Host-world.com customer support? Specialists will come to the rescue if you face any technical problem. If you have no idea how to set up a domain or face any other unexpected problem, don’t hesitate to contact customer support via a live chat option. You will get the answer within 10 seconds.  Have you faced a technical problem you can’t deal with on your own? The maximum response time is 10 minutes. 

The good news is that the customer support is multilingual. So, don’t worry that you may have difficulties understanding something. Experts will provide you with step-by-step instructions on how to cope with the situation you have faced. You can contact customer support online during business hours or round-the-clock by submitting a ticket for help. You can share the screenshot with the problem to avoid any misunderstandings. Technical specialists do their work properly. You can check the customer support work before you pay for the VPS plan to make sure by yourself that it is really helpful.

Is Host-World VPS a Good Choice for You?

“Should I buy Host-World VPS?” No doubt that it is worth your hard-earned money. You will get many advantages at an affordable price. The provider offers useful features at a competitive cost and makes it possible to choose a billing plan. There is more than one VPS plan to get. Everyone will find the plan that will fit his/her individual needs and budget best. It doesn’t matter whether your project is small or it is growing fast, Host-world.com VPS providers will be able to meet your expectations.

You can be sure that you won’t face any problems with the setup or performance of Host-World VPS. It is a good solution for small and large projects as it offers top-quality hosting solutions and has many servers worldwide. Don’t look further if you are searching for fast and flawless performance. You can rely on this hosting provider’s customer support 24/7. Even if you face any technical problems, experts will come to the rescue in the blink of an eye. 

Hope the review will be useful to those who are searching for the best price-quality ratio. Share your experience if you have already used hosting services from this provider.

Retail comes out on top as the most popular start-up sector in 2020

2020 was a year of tremendous change for just about every aspect of life in the UK. The way we work, the way we play, the way we shop: they all had to adapt suddenly, the moment lockdown measures were implemented for the first time in March 2020.

With high streets and shopping centres forced to close their doors, shoppers had to turn to online vendors to meet their needs. The Office for National Statistics (ONS) October 2020 retail sales publication reported: “online sales reaching higher than usual levels over the course of the pandemic”. Online purchases represented 28.5% of total sales in October compared with 20.1% in February.

Economic bad news, economic good news

Of course, not every part of the economy was able to adapt. The UK’s economy suffered a record annual slump, of an incredible 9.9%. Despite this, the number of new businesses registered surged to a record high. That’s according to polling commissioned by instantprint – a UK based banner-printing company.

According to the polling, almost half a million (that’s 468,371) new businesses were registered in 2020. Of these, 22,011 were to be found in the retail sales sector, which led the field overall. Some of the other popular sectors were there to support to surge in e-commerce: road-based freight transport was among the other high-performing sectors, with 10,848 new businesses.

Mergers aplenty

Part of the shift to online have been high-profile acquisitions, like Boohoo’s purchase of Dorothy Perkins, Wallis and Burton. That deal, crucially, did not include the 214 physical stores, which suggests that all of the customer-facing jobs in the company are at risk. This comes hot on the heels of the online giant’s purchase of Debenhams, under the same conditions, and the purchase of Topshop, Topman and Miss Selfridge by Asos.

All of this is just the more visible part of a colossal readjustment on the high street. When we all eventually emerge, bleary-eyed, from our bunkers, we’ll find ourselves confronted with a high street that’s almost unrecognisable from the one we remember.

What’s next?

The soaring rate of unemployment in the UK is most heavily concentrated in the retail sales sector. Thus, it should come as no surprise that plenty of the new jobs are to be found there. If you’ve been laid off, after all, then you’ll probably look to create a new venture that leverages the skills you already have.

Sure enough, instant print’s research indicates that the boom for new business is likely to persist well into 2021. 18% of adults in the UK have ‘firm’ plans to start up a new business; 29% are merely ‘considering’ doing so. The trend toward e-sales, therefore, looks like it’ll persist long into the future.

Heiken Ashi: The Trading Indicator Guide

Trading requires knowledge and the ability to make wise decisions. One of the many difficulties traders encounter is with utilizing the candlestick chart.

Candlesticks are used as indicators and are a great help for traders to up their trading deals. Different types of strategies are continuously developing to help traders use candlesticks for their benefit. One of the most known strategies is the Heiken Ashi.

What Is Heiken Ashi?

Heiken Ashi, or sometimes called Heikin Ashi, is a technique or strategy used for trading. It is sometimes referred to as Heiken Ashi candles, Heiken Ashi technique, and Heiken Ashi indicator by different traders.

Literally meaning “average bar” in Japanese, Heiken Ashi is used with the candlestick charts. No matter the name, its purpose remains the same. It is an indicator and a tool that represents and visualizes the market price data in charts. Utilizing this technique, market trend signals are quickly identified, and the chart can forecast price movements.

Why Use Heiken Ashi?

Heiken Ashi poses many benefits for all traders. It can help them in gaining more trading opportunities and earn more. Benefits of Heiken Ashi include:

  • Easy accessibility
  • Reliability
  • Ability to combine with other indicators
  • Market noise filter
  • Easy to understand

Trading with Heiken Ashi

The Heiken Ashi is just another form or method of looking at candlestick charts that traders can use for detecting trading opportunities. The Heiken Ashi displays the prices differently from the other candlestick charts and makes it easier for traders to identify trends correctly.

Formula

Since the Heiken Ashi is technically used to smoothen out the market and remove market noise, it is an excellent indicator as it makes reading charts easier, and that’s why it requires a formula.

The Heiken Ashi uses a COHL formula that stands for Close, Open, High, and Low. These are components that affect the shape, size, and direction of the bars on the chart. The formulas for each component are shown below:

  • Close (indicates the average price of the current bar) = (Open + High + Low + Close) / 4
  • Open (indicates the average of the previous bar) = (Open of the Previous + Close of the Previous) / 2
  • High = highest value of the recent high, open, and close
  • Low = lowest value of the recent low, open, and close

Data obtained can be of various timeframes, which will then have a significant impact on the shape of the graph.

Constructing the Chart

The Heiken Ashi Chart is constructed the same way as the regular candlestick charts. Heiken Ashi chart candles use the color red and green to indicate trends. Red during the downtrend and green for the uptrend. The change in trend can be observed whenever there’s a change in color with the Heiken Ashi candles.

It also shows some differences with traditional candlestick charts. Such as how smooth it looks and how it displays a clearer picture of the fluctuation of prices. The Heiken Ashi chart has smoother displays compared to other charts since it uses average values. It also has successive bars of the same color, making it more straightforward and transparent to determine price movements.

Heiken Ashi Signals

The Heiken Ashi reflects what trends are prevalent in the market using indicator signals, and it has two main factors: trend strength and trend reversal.

Trend Strength

The first factor is measuring the strength of the trend. Small consolidations and corrections are hardly visible on the chart due to the indicator’s smoothing effect. That’s why when trading with the Heiken Ashi technique, it is best to use a trailing stop. The trailing stop will widen the rewards of trading within the trend.

Traders are highly recommended to stay in the trade if the trend is strong to benefit from it. Below are the different kinds of Heiken Ashi trends:

  • Bullish Trend. Consecutive green candlesticks show a strong uptrend signal without lower shadows.
  • Bearish Trend. This is the opposite of the Bullish Trend. Consecutive red candlesticks show a strong downtrend signal without upper wicks.
  • There are three types of triangles: ascending, descending, and symmetrical triangles.

If the indicator breaks above the upper borderline of the ascending or symmetrical triangle, the upper trend will continue. If the candles fall below the bottom line of the descending triangle, the downtrend will strengthen.

Trend Reversal

This signal helps traders in determining if it’s time to exit a previous trend-following trade and enter a new trend. It allows traders to avoid losses and enter a new trade immediately.

Doji Candlestick. It has a small body and long shadow, and it signals if there are uncertainties in the market. And with Heiken Ashi, it signals a trend reversal.

Wedges. Wedges are like triangles, and there two types of wedges, rising and falling. Rising wedges require traders to wait until the candlestick breaks below the indicator’s bottom line. Falling wedges require traders to wait for the price to break above the upper line, and the downtrend will reverse.

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