Flirty singles are waiting for you on the best hookup apps and sites we have prepared for you! Or maybe you question, “what is a hookup?” We also uncover the hookup culture and provide tips on sources to help you meet a partner for naughty short-term dating!
Best Hookup Sites
- WannaHookUp. A top hookup site to find a one-night stand with free initial messages.
- AdultFriendFinder. An excellent dating platform to enjoy no-strings-attached relationships and fair pricing.
- OneNightStand. A popular app to find singles for non-committal flirting and intimate pleasures.
- AshleyMadison. The best dating site to meet a partner for extramarital affairs.
- OneNightFriend. The best hookup website to connect safely with casual dates.
- BBWToDate. The best overall hookup site to meet plus-sized singles.
- FlirtyMature. An excellent hookup website to meet older singles for casual flirting.
- SmokeandPoke. A unique platform for pot smokers to meet casual flings.
- BeNaughty. An easy-to-use casual dating app for no-boundaries relationships.
Best Website for Hookups: Detailed Review

WannaHookUp is the best for:
- Casual dating
- One-night stands
Pros & Cons
| Pros ✅ |
Cons ❌ |
| Text, voice, and video messaging |
Limited free initial messaging |
| Winks and template questions for a better conversation |
Paid detailed search |
| Detailed filters |
|
| A dating app for iOS and Android |
|
How to Hook Up on WannaHookUp?
Firstly, register on the website or download the app, and create a detailed profile mentioning which kind of relationship you seek.
Then, go to the filter section to find someone who fits your needs. Standard filters let you set desired location, age, or gender, while the advanced search engine allows for entering more intimate information like the desired “size,” hair color, etc.
When chatting with a girl, you can also use winks and icebreaker questions to spice up the conversation.
Pricing on WannaHookUp
This hookup site has only two credit packages:
| Package |
Pricing ? |
- 1,250 credits
- 17,500 credits
|
|
Meanwhile, sending one message on the Wanna Hookup App costs 100 credits and spicing up your texting with a wink will be 50 credits.
Verdict
So, what is our final opinion about this online dating site? It’s a great source because it has a mobile app, which many other hookup sites don’t provide, and secondly, we think it has good communication options, although the pricing is slightly… high.

AdultFriendFinder is the best for:
- Short-term relationships
- One-night stands
Pros & Cons
| Pros ✅ |
Cons ❌ |
| A mobile app in App Store and Play Market |
A lot of ads |
| Public & private chat rooms and webcam calls |
Outdated interface |
| A blog section and Sex Academy guide |
|
| Professional filters |
|
How to Hook Up on AdultFriendFinder:
Firstly, a free membership won’t let you find a hookup partner, although you can make “personal ads” of yourself when commenting and liking under photos and live streams of other members. That’s why, when you register at the site and fill out your profile, you need to consider investing in a premium membership.
Want to award girls who perform the best? Use the tips and send gift features for it. Or maybe you want to learn more about intimacy? Then, read the Sex Academy section with instructional videos.
Pricing on AdultFriendFinder:
What we really like about AdultFriendFinder is its pricing policy: this adult dating site provides several subscription options, which is suitable because every client has different plans for hookup dating:
| Package |
Pricing ? |
- One-month subscription
- Three-month subscription
- Twelve-month subscription
|
|
Verdict
We must say AdultFriendFinder is one of the best casual dating sites we encountered because of its extraordinary features, like Sex Academy and life streams. Moreover, a free version provides extensive filters to find a perfect match. Although the ads and outdated interface can slightly spoil your AdultFriendFinder experience, we still recommend giving this site a shot.

OneNightStand is the best for:
- Short-term dating
- One-night adventures
Pros & Cons
| Pros ✅ |
Cons ❌ |
| The Favorite list |
No app is available |
| Icebreaker questions and likes |
|
| Texting and video chats as communication tools |
|
| Seeing visits and appearing high up on searches with paid membership |
|
Pricing on OneNightStand
You won’t need to invest much into the OneNightStand membership. Even the biggest credit packages are not that expensive:
| Package |
Pricing ? |
- 150 credits
- 300 credits
- 750 credits
- 2,500 credits
|
|
How to Hook Up on OneNightStand?
Finding a sexy match on this popular hookup site is quite easy, as we saw. First, you start by creating your profile, mentioning (obligatory!) what you seek in your potential one-night stand.
Then, you begin your hookup search. This stage includes using filters, simply browsing girls’ profiles, and exploiting the communication features of OneNightStand. We recommend benefiting from all the site’s options, such as icebreakers and liking.
Did you make a connection? Don’t waste your time and ask your match what “experiments” they want to do and initiate a video conversation to learn more about each other.
Verdict
Although OneNightStand is not completely free, yet this site is one of our top dating sources list for its convenience and plenty of useful features. We also like that investing into this hook up website won’t impact your finances very much.
However, we must admit that the absence of mobile applications will complicate your experience on OneNightStand.

Ashley Madison is the best for:
- Affair dating
- Short-term commitment
Pros & Cons
| Pros ✅ |
Cons ❌ |
| A Traveling Man feature to find a date while on the move |
Paid messages for men |
| Focus on privacy |
A data breach in 2015 |
| Mobile for Android and iOS |
|
| Virtual gifts feature |
|
Pricing on Ashley Madison
How much do you pay to meet an affair partner on this online dating platform? Well, first, as a woman, you will pay nothing, which we think is great. As for men, here are credit plans that you can purchase:
| Package |
Pricing ? |
- 100 credits
- 500 credits
- 1,000 credits
|
|
How do you spend these credits? One message costs eight credits. However, when we tested the priority highlighted message feature, one message cost 13 credits. It’s because such messages appear at the top of the inbox of a person you write to.
How to Hook Up on Ashley Madison?
After testing Ashley Madison, we found several hacks that will help you be successful on this site.
Firstly, it’s making an appealing profile but showing there as much as you are comfortable with: who knows, maybe a friend of your wife also seeks an affair partner and will tell you about you? For this, you can blur your face on the photo and use a Private Photos feature.
For communication, don’t miss winks and private message features to be first on a female’s inbox.
Additional tip from us: write to women who viewed your profile because they definitely got interested in you and will be more welcoming.
Verdict
Although Ashley Madison doesn’t belong to free dating sites, yet its price is worth it because this unique platform is an excellent escape for people seeking an affair partner. The number of features that help protect your privacy and options for various communication ways impressed us, too. So, as you guessed, we recommend you try this source if you want to relax from the routine of your marriage/relationship.

OneNightFriend is the best for:
- One-night stands
- Casual dating
Pros & Cons
| Pros ✅ |
Cons ❌ |
| Swiping system in the Like Gallery |
Absence of mobile application |
| A Favorite list |
Limited free messaging |
| First five messages are free every day |
|
| FlirtCast template messages |
|
Pricing on OneNightFriend:
The OneNightFriend hookup app has similar fee rates as the platform we discussed previously:
| Package |
Pricing ? |
- One-month subscription
- Three-month subscription
- Twelve-month subscription
|
|
How to Hook Up on OneNightfriend
To find a real hookup on OneNightFriend, you can try five free messages, which the platform provides for newcomers. Filing the profile completely will also add coins to your account.
Sending winks (the amount of them is limited, though) and liking people’s profiles is also a good way to attract a hot girl for intimacy. However, we suggest investing into a paid version, as it allows for unlimited texting and sharing videos in chats—we think that for an online hookup, such features are a must.
Verdict
In a nutshell, we find OneNightFriend quite an affordable space for meeting people with similar kinks and sexual interests as you. In our opinion, the platform has many useful features, such as FlirtCast templates, swiping system, and even free messages, which can help users initiate a conversation with potential hookups. That’s why, if you seek quick sexy night stands, don’t miss this website!

BBWToDate is the best for:
- Flirts and hookup with plus-sized ladies
- Finding big women for long term relationships
Pros & Cons
| Pros ✅ |
Cons ❌ |
| 3-day free trial |
Paid texting |
| Affordable pricing |
No mobile app |
| Like Gallery and FlirtCast message delivery |
|
| Winks sending |
|
Pricing on BBWToDate
The BBWToDate website, or Big Beautiful Women to Date, is a top dating site for “plus-sized relationships” where you can find very fair pricing:
| Package |
Pricing ? |
- A 3-day trial
- One month
- Three months
- Six months
|
|
How to Hook Up on BBWToDate?
Your big baby won’t be hard to hookup with if you know the success tips of using BBWToDate (we know them ? and will share with you):
- Make a well-described profile
- Use FlirtCast templates
- Send winks
- Upload videos of yourself to your profile
- Don’t forget about filters!
Verdict
BBWToDate is not a free hookup app, but it’s one of the most pro-diversity sites, we would say, because it helps plus-sized people meet partners and enjoy time with them. Not only various options for communication and affordable price rates but also free trial made us think this source is worth investing in a paid membership.

FlirtyMature is the best for:
- Casual dating, hookups, and flirt with older people
Pros & Cons
| Pros ✅ |
Cons ❌ |
| Five free messages for newcomers |
No app |
| FlirtCast and likes |
Limited free interaction |
| A Favorite list |
|
| A Like Gallery and advances search engine to meet a partner |
|
Pricing on FlirtyMature
Although FlirtyMature is not a free hookup site, it offers very fair pricing, which, we think, is the most appealing among all the offers discussed today. Here are the membership types:
| Package |
Pricing ? |
- One day
- One week
- One month
- Three months
|
- $0.99
- $2.73
- $28.80
- $48.60
|
How to Hook Up on FlirtyMature?
If you want to meet older ladies on FlirtyMatures, you need to follow this little guide we came up with when testing the site:
- Use filters, Like Gallery, and favorite lists to find an ideal hookup match
- Benefit from free daily messages to type to different candidates for more hookup chances
- Exploit FlirtCast templates and likes for better communication
- Invest in a paid membership to see private photos of favorite profiles and initiate a conversation with them
Verdict
Although FlirtyMatures doesn’t have that versatile features as some other popular dating apps, yet it provides enough communication options to start a hookup dating with older ladies and men. Moreover, the pricing rates are very fair, which we value in the first place.
SmokeandPoke

SmokeandPoke is the best for:
- Hookups and casual dating with pot smokers
Pros & Cons
| Pros ✅ |
Cons ❌ |
| Free advances filters and sending winks |
No app |
| Various communication methods such as live streams, video chat, texting |
|
| No real name is required |
|
| Affordable pricing |
|
Pricing on SmokeandPoke
SmokeandPoke is a good adult hookup site for casual relationships because it has quite a fair pricing policy. This source offers two types of trial periods and several other affordable membership types.
| Package |
Pricing ? |
- A 2-day trial
- A 7-day trial
- One month
- Six months
- 12 months
|
- $4.95
- $9.95 (instead of $14.95)
- $34.95
- $69.95
- $80.04
|
How to Hook Up on SmokeandPoke?
If you are a weed user who wants to hang out with like-minded people, here are top hacks to hookup on SmokeandPoke:
- Upload a teasing and appealing photo
- Write short profile bio
- Send tips to favorite ladies
- Comment and wink profiles
- Text people who are on live video chats
Verdict
We think SmokeandPoke is an unusual dating site, which makes it perfect for people with specific preferences. If you want to enjoy fair service fees and various communication tools—give this app a shot because like-minded weed hookups may be complicated to find elsewhere.
BeNaughty

BeNaughty is the best for:
- No-strings-attached relationships
- One-night stands
Pros & Cons
| Pros ✅ |
Cons ❌ |
| Convenient and extensive search filters |
App is only for Play Market |
| Chat rooms and forums |
Limited free interaction |
| Icebreaker questions and a Like Gallery |
|
| A Naughty Mode to see the hottest profiles |
|
Pricing on BeNaughty
Is it costly to use the BeNaughty? We wouldn’t say so. In fact, BeNaughtly is as fair as the previously discussed platform and has such service fees:
| Package |
Pricing ? |
- One day
- One week
- One month
- Three months
|
- $0.99
- $2.73
- $45.80
- $48.60
|
How to Hook Up on BeNaughty?
We also selected this hookup source for our list because of its appealing characteristics, which you can use for matching with potential casual daters by:
- Switching to a Naughty mode, which offers you the most teasing profiles
- Exploiting icebreaker questions and like gallery for a more effective hookup search
- Entering live chat rooms and investing in video chats to show you have serious intentions for not serious dating
- Benefiting from five free chat messages to find a match
Verdict
This adult hook up site is worth your investment because of its lower-end pricing and effective features, which make sex dating easier and more effective. Of course, we don’t like that the app is available only for Play Market (IOS users also want a hookup, hey!), but in general, we recommend this source for casual relationships.
What Is Hookup Culture?
As simple as it is, hookup culture is about uncommitted dating. Casual sex, one-night stands, adult dating—these are the synonyms for hookup culture.
“Why is hookup dating so popular today?”
It’s because people nowadays value their preferences and needs over the opinion of others. If you are not ready for serious relationships but strive for intimacy, you can register at paid or free hookup sites to find a partner who can give you what you need.
Earlier, when there were no Internet and dating apps (sounds like the Dinosaurs Era), people encountered hookup friends at bars or parties, which took a lot of time and energy and, thus, wasn’t that popular.
But now it’s easy because the variety of real hook up sites allows users for quick search, contributing to the development of adult dating culture.
Top Question from Our Users—How to Find a Hookup?
The hookup search can be a bit of a challenging journey because how can you be sure a person wants a one-night stand like you do?
But we know the tips on meeting casual hookups, which you are welcome to use.
Select Correct Places
Firstly, go to places that are usually full of potential casual encounters. They can be dance clubs and bars. You can also benefit from attending parties to which you are invited, as at such gatherings, there are usually at least several people who want a quick intimacy.
Ask Your Friends
Secondly, use your network (it sounds official, we know). Maybe your friends know places or people who can promise you a chance on casual dating? You definitely want to know it.
Benefit From Online Sources
The last method to find a girl for casual sex is to check the adult hookup sites and apps. This way is the easiest and most effective because these sources offer a pool of females who really want to hookup, so you don’t have to guess whether to approach a person with such an offer or not. And what are the best hookup sites? Check again the most reliable websites to find sex friends we showed you.
Are There Free Adult Hookup Sites?
So, are there free hookup apps and sites? Maybe, but if you need reliability and security, you won’t find it on such sources simply because free sites don’t take security measures to protect your identity and banking details like paid platforms. However, the paid adult dating sites have several free features which you can benefit from:
- Browsing profiles: it will help you understand if people on the platform fit your preferences.
- Sending winks and likes: it’s a good way to check if a person is interested in interacting with you without investments (they can send the wink or the like, too).
- Free initial messages or minutes of texting: not all of them, but some online dating sites provide limited communication options to help you test their services.

How to Hookup Online?
If you check this article, then you are definitely interested in virtual adult dating. How to make your casual online dating not only pleasant but also effective and secure? We have been testing various platforms and defined such rules each seeker of hook ups needs to know:
-
Be aware of fake profiles
Unfortunately, it’s so hard to understand if the profile isn’t fake because of AI—this engine can create very real-like “photos” that scammers can use to fool you. Here, you just need to analyze the pics to see how natural they look.
Also, you can upload the photos in Google search to check if the photos weren’t taken from stock catalogs like Unsplash, for example.
A fake profile also has inconsistencies in biography. For example, we encountered profiles where a 19-y.o. girl said she had a Master’s degree… like what? People usually graduate from school at such an age.
-
Check what info they ask you
Are they interested in your banking details and income? Do they ask where you live? Such questions can be a red flag and a sign a person behind the screen just wants to get money from you.
Do you want your casual hookups search to be quick? Don’t forget about filters, then! They will help easily define what person fits your preferences and needs. Here, we should add that you also need to state directly what you expect from your casual sex partner and check what they want from such an experience to not spend time in vain and avoid disappointment.
How to Get a Hookup on a Dating Site?
Being registered to a casual dating site is not enough to catch a one-night stand. Although a well-written profile can guarantee someone will pay attention to you, still a lot of people prefer to learn a bit about a person before committing on an intimate level (unless these people are just burning with a desire to hook up with someone).
We have had multiple conversations with ladies on online hookup sites to define what hacks help to catch a girl.
How to Ask Someone to Hook Up
Okay, let’s imagine you are registered to an ordinary dating website and not sure if potential dates want to “hang out”:
- Firstly, check the biography of users to define what relationships they seek. Phrases like “short-term dating,” “no long commitment,” “no strings attached,” or similar are what you need as they mean a person can be interested in a one-night stand with you.
- Secondly, if they don’t state it, you’d better ask about their expectations from the communication with you and their attitude towards adult dating. If they say they don’t mind adult hookups, you can ask them in a veiled manner if they don’t want to try it with you.
How to Initiate a Hookup?
While a simple “wanna hook up with me?” question may perfectly work on some women, usually, you need to try a bit harder to make a person interested in you. We recommend starting a conversation with an innocent joke or elegant compliment, asking a bit about their interests and preferences in sex, while flirting.
If they mention in their bio that they are in a relationship (meaning, they seek an extramarital affair), ask a person about it to make them feel connected with you (of course, if they are willing to talk about it). It’s also worth telling about your story, too.
Then, when you establish the connection, it’s time to ask THIS question. “So, would you want to continue our conversation offline?”—is a neutral yet effective way to ask your date for a hookup.
How to Hook Up with Younger Women?
A casual hookup can be a challenge if you are 35+. However, it’s not impossible since a lot of young women really like older men (maybe daddy issues work here?) We have noticed that the following strategies work well on young ladies:
- Work on your appearance as an old but well-looking man often becomes a sex dream for many women. You can back it up with the confidence energy you radiate through your seductive eye look, posture, and relaxed tone of voice, which will help to turn her on.
- Provide little gifts.
- Play a mentor/teacher role to make them feel safe and submissive—this is what younger women older men like in casual flirts.
- Use teasing and asshole humor strategies to make her emotionally attracted to you because she will want to “learn what hides behind this mask.”
How to HookUp with Older Women
To our surprise, among hookup females, there are a lot of 45+ women, which is perfect news for men interested in intimacy with older ladies. However, hookups with these females differ from casual encounters with young girls.
- Try to seem (if you are not) a confident and independent man who can keep up with her life experience.
- Don’t neglect compliments, especially on her appearance—women of this age want to feel pretty and desired. Saying nice things about her will make her feel relaxed, which will contribute to great sex.
- Be playful because it makes an older woman feel younger and forget her responsibilities. Playfulness also wakes up her real sexual self—isn’t it great if you want to have sex full of passion?
- Also, don’t forget that we all have sexual fantasies, which stimulation and encouragement help make a night unforgettable. In our humble opinion, older women have the wildest fantasies. So, your hook up won’t go without it.
Where to Find a Hookup—Online/Offline?
Sometimes, your casual sex target can appear in the most unexpected place, no matter online or offline. Our long experience in this sphere lets us define the top hookup sources to enjoy singles for flirting and not only.
| Online |
Offline |
| ? HOOKUP WEBSITES. We deeply recommend you make an effort and find reputable dating apps and sites if you want to enjoy relationships without commitment.
Why? The first reason is obvious, in our opinion—these platforms have only people who seek casual sex. Everyone knows what to expect and is ready to offer it.
Secondly, if casual sex sites are reputable, they will provide all the features that will simply make your experience pleasant. Webcam streams, live chats, winks, tip sending, message templates, advanced filters, no ad premium options—top hookup sites will definitely provide it. |
? BARS, PARTIES, NIGHT CLUBS. If you seek a serious relationship—these are not the places to find it 🙂
But it’s a perfect place to meet a hookup girl/man/trans. We like this method but can’t fully recommend it simply because it’s too time-consuming (and if the attendance to the place is paid, it’s costly). |
| ? SOCIAL MEDIA PLATFORMS. Luckily, social media platforms welcome people with different relationship preferences. That’s why you can use your Insta, FB, or whatever page to meet a hot and single girl.
We like that this way is affordable because you don’t pay for a subscription to social media platforms (unless it’s a premium version, but it doesn’t play a significant role in your hookup search).
However, we must warn that it’s not a reliable way. Firstly, profiles saying they seek such relationships are scam. Secondly, not every person who wants to hookup will mention it in their bio because they might be afraid of judgment from their relatives and friends. |
? WORK, CLUB OF INTEREST, COLLEGE/UNI. Yes, your hookup mate can be found in these places, too!
Moreover, such a way ensures you know a person and know how to communicate with them to make your hookup night more interesting.
However, there is one thing which we should warn you: regular casual sex can make one of you fall in love. Especially when it comes to women.
Also, it can be a bit challenging to identify who wants to hook up because people at such places tend to hide their real selves and show only the side that fits the surrounding. |
What Are the Best Male vs Female Hookup Sites?
One of the biggest “discoveries” of our work is that male and female hook up websites differ, as you will see in the table we prepared.
| Men Seeking Women |
Women Seeking Men |
| ● Often, the membership is free for women
● Sending tips and gifts functions
● Cater for more fetish lifestyles
● A lot of females of younger age
Examples of the best adult dating sites:
- WannaHookUp
- AshleyMadison
- SmokeandPoke
|
● The membership fees are equal for both sexes
● Stricter security and verification measures
● Tips and gift features are not very common
● Often “poor” in the intimacy categories
● Male profiles differ in age groups
Examples of the best hook up websites:
- WannaHookUp
- AdultFriendFinder
|
Conclusions: What Is the Best Hookup Site?
We hope you see now that meeting a hookup soulmate is easy and affordable in the modern world. WannaHookUp, AdultFriendFinder, Ashley Madison, etc.—what is the best hook up website among these offers? All of them are good, but with our guide, you can now decide which source is definitely what you see.
Unlocking Women’s Economic Power isn’t Rocket Science
By Rathi Mani-Kandt
What if I told you that the financial sector has been favoring the wrong gender – that often women entrepreneurs are a better credit-risk than men and their businesses have higher returns?
Women put their profits back into their families and communities. They create more jobs and bring greater prosperity. In fact, investing in women’s economic power could boost the global economy by as much as $10 trillion by 2030 – twice the GDP of Japan, the world’s third largest economy!
Results from the Ignite program, a partnership between CARE and the Mastercard Center for Inclusive Growth, supporting women-led small businesses, confirm global data that women make stronger entrepreneurs and better loan clients than men. But despite growing evidence of a massive missed opportunity, women entrepreneurs are prevented from fulfilling their potential due to numerous barriers, including: harmful social norms, limited access to capital, networks and training, and discriminatory laws in 176 countries.
“Starting a business is especially difficult for women in a male-dominated society like Pakistan,” Fariha Irfan, an Ignite participant in Rawalpindi, Pakistan told me when I met her earlier this year. “At every step we need men to assist us, whether that’s our husbands or our brothers,” she said.
Because she didn’t qualify for a bank loan, Fariha sought the capital for her handicrafts business from her husband but hit another wall when COVID-19 put an end to face-to-face sales. Ignite helped Fariha access the skills and resources she needed to develop an online presence and extend her sales globally. With lots of hard work and a little assistance, Fariha grew her business into a thriving enterprise that helps support her family of six as well as several local artisans.
A win-win situation
Investing in women isn’t just the right thing to do, it is smart economics. Which is why CARE and the Center for Inclusive Growth are renewing our partnership to launch Strive Women, a new four-year program that will continue to work in Pakistan, Peru and Vietnam; strengthening the financial health and resilience of more than 300,000 small businesses and unlocking greater access to adapted financial products, critical support services and markets.
The success of Ignite clearly shows the appetite and justification for women to gain more financial power. From 2020 to 2023, Ignite directly assisted over 150,000 growth-oriented small businesses in Pakistan, Peru and Vietnam, unlocking $154.9 million in loans and providing a return 29 times greater than the initial investment by the Mastercard Impact Fund of $5.26 million.
We achieved this by leveraging the expertise of both partners in developing gender equality programming and our broad networks locally and globally. We convened, connected, and catalyzed over 35 local partners (11 core service delivery partners) to develop effective solutions to hurdles faced by women entrepreneurs like Fariha in three very different markets and contexts. Our partners benefitted – repayment rates on loans to women-led businesses in the three countries were 95 to 100 percent, with zero defaulters on one loan product in Pakistan – and so did the women of Ignite. When the three-year program concluded earlier this year, eight out of ten entrepreneurs had increased their sales, nine out ten said the quality of their lives had improved, and a similar figure (89 percent) felt more confident about being able to run a business. The full Ignite Learnings report can be accessed here and the close-out video here.
Our recipe for success
Ignite’s holistic, market-based approach enabled access to capital and critical support services, fostered empowerment, and dismantled barriers for women entrepreneurs with three simple, yet impactful strategies:
Unlocking women’s economic power isn’t rocket science. All it requires is that we commit to and intentionally invest in prioritizing and designing products and services that women want and need with the recognition that in doing so we’re capitalizing on an enormous triple-bottom-line opportunity. For example, “Emprendiendo Mujer”, a loan product we co-designed with Financiera Confianza in Peru doesn’t require a woman’s credit history or consider her husband’s debt (unlike other products there), and even includes breast cancer screening. It’s been so successful, it’s being copied by competitors. Similarly, in Pakistan, where digital and financial literacy are low, we combined social media with mobile money wallets to enable women without bank accounts or credit cards to receive payments. And in Vietnam we developed networks that helped women entrepreneurs create critical connections with other actors in the value chain, such as customers and suppliers.
Striving and innovating
The innovative partnership with the Center for Inclusive Growth and $9 million investment in Strive Women from the Mastercard Impact Fund will enable CARE to expand its role as a market convener for women-led small businesses in Pakistan, Peru, and Vietnam. We will deepen and grow our partnerships and build dynamic ecosystems with even more stakeholders to spark new ideas, design useful and affordable women-centered products, and provide insights into how to leverage and scale innovation to close the gender gap.
Excitingly, Strive Women also gives us an opportunity to ideate and create market-based solutions for two of the most pressing issues for women in our time: childcare and climate change. Women bear disproportionate responsibility for childcare, spending more than 2.4 hours per day on average, on unpaid care work compared to men. Strive Women will explore solutions to childcare to reduce women’s stress and time poverty.
Likewise, with women and girls experiencing the greatest impact of climate change, Strive Women will increase financing and assistance for green businesses and practices as we experiment with adaptations to the crisis and activate sustainable support for these businesses.
Hand-in-hand with women and like-minded partners, we are growing resilient, inclusive ecosystems and economies where women can unlock their full economic power, not only because it’s the right thing to do, but because failure to do so will mean we have lost a real multi-trillion-dollar opportunity.
If you are committed to the financial health and inclusion of women entrepreneurs, join us to build a more equitable ecosystem.
Find out more about CARE’s Strive Women Program supported by the Mastercard Center for Inclusive Growth.
About the Author