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How the U.S. Elections Could Impact Canadian Businesses

By Roberts Obradovic

As the United States approaches a significant election, Canadian businesses are closely watching to understand how the outcomes could directly affect their operations, strategies, and bottom lines. The policies enacted by the next U.S. administration will have profound implications for trade, labor mobility, regulatory environments, and more. This article explores how the potential election results could impact Canadian companies and what they can do to prepare.

Understanding the Potential Scenarios

The upcoming U.S. election presents two primary scenarios that could differently impact Canadian businesses:

  1. A Trump Administration with a Republican Majority: A return of Donald Trump to the presidency, coupled with a Republican-controlled Congress, could lead to a resurgence of protectionist policies and a focus on “America First” initiatives.
  2. A Harris Administration with a Democratic Majority: If Kamala Harris becomes president with Democrats controlling Congress, policies may lean towards strengthening worker protections and enhancing corporate social responsibility standards.

The Current U.S.-Canada Economic Relationship

The United States and Canada share one of the world’s largest trading relationships, with billions of dollars worth of goods and services crossing the border annually. This deep economic integration means that policy changes in the U.S. can have immediate and significant effects on Canadian businesses across various sectors, from manufacturing and agriculture to technology and services.

How Each Scenario Could Impact Canadian Businesses

1. Trade and Tariffs

Under a Trump Administration:

  • Increased Tariffs: The reinstatement of higher tariffs on imports could make Canadian goods more expensive in the U.S. market, reducing competitiveness.
  • Trade Barriers: New trade barriers could disrupt the flow of goods and services, affecting supply chains and profitability.
  • Sector-Specific Impacts: Industries like automotive, manufacturing, and technology could face heightened scrutiny and restrictions, potentially leading to decreased exports and revenue losses.

Under a Harris Administration:

  • Stability in Trade Relations: A Democratic leadership might favor more stable trade relations, reducing the likelihood of sudden tariff increases.
  • Focus on Fair Trade: Emphasis on fair trade practices could benefit Canadian companies that adhere to high labor and environmental standards.
  • Opportunities for Collaboration: Potential initiatives on climate change and green technology could open new markets for Canadian businesses specializing in these areas.

2. Labor and Immigration Policies

Under a Trump Administration:

  • Stricter Immigration Laws: Tighter immigration policies could limit the ability of Canadian professionals to work in the U.S., affecting industries that rely on cross-border talent, such as tech and engineering.
  • Impact on CUSMA: Potential renegotiations or stricter interpretations of the Canada–United States–Mexico Agreement (CUSMA) could hinder labor mobility and complicate cross-border projects.
  • Challenges for Multinational Teams: Companies with integrated North American teams might face logistical hurdles, increasing operational complexities.

Under a Harris Administration:

  • Support for Labor Mobility: Policies may favor easier movement of professionals across borders, benefiting companies with cross-border operations and collaborative projects.
  • Enhanced Worker Protections: Stronger labor laws could increase operational costs but also create a more stable workforce environment.
  • Emphasis on Diversity and Inclusion: Initiatives promoting workplace diversity could align with Canadian corporate values, facilitating smoother integration of teams.

3. Regulatory Shifts and Corporate Standards

Under a Trump Administration:

  • Deregulation: A push for deregulation could reduce compliance costs but also lead to a less predictable business environment, with rapid policy changes affecting long-term planning.
  • Competitive Pressures: U.S. companies might gain cost advantages due to lower regulatory burdens, increasing competition for Canadian businesses both in the U.S. market and globally.
  • Environmental Concerns: Relaxed environmental regulations could create challenges for Canadian companies committed to sustainability, potentially affecting their competitiveness.

Under a Harris Administration:

  • Alignment with Canadian Standards: Emphasis on corporate social responsibility and environmental regulations could align U.S. standards more closely with Canadian practices, simplifying compliance for cross-border operations.
  • Increased Compliance Requirements: Higher regulatory standards may increase operational costs but also foster a fairer competitive landscape.
  • Opportunities in Sustainability: Companies specializing in renewable energy, clean technology, and sustainable practices might find new opportunities for growth.

Preparing for the Future

Canadian businesses can take proactive steps to mitigate risks and capitalize on opportunities, regardless of the election outcome:

Reassess Trade and Export Strategies: Companies reliant on exports to the U.S. should explore diversifying their market reach to reduce exposure to potential tariffs or trade restrictions. Building connections with other international markets, such as the European Union or Asia-Pacific region, could provide a cushion if U.S. trade relations become challenging.

Evaluate Labor and Workforce Strategies: For Canadian businesses with U.S. operations, reviewing workforce management, labor costs, and operational expenses will be essential to navigate potential changes in wage and labor regulations. Investing in remote work technologies and cross-training employees can enhance flexibility and reduce dependency on cross-border movement.

Consult Legal Experts: Given potential shifts in regulations and trade policies, consulting a business lawyer can help Canadian companies adopt adaptive strategies to respond to changing market conditions and regulatory landscapes. Legal guidance can support efforts to increase supply chain resilience, develop contingency plans, and incorporate flexible budgeting strategies to absorb potential regulatory changes.

Stay Updated on Regulatory Changes: Executives and boards should keep a close watch on U.S. policy developments to prepare for shifts in regulations and expectations. Subscribing to policy updates, engaging with industry associations, and participating in cross-border business forums can provide valuable insights.

Embrace Innovation and Sustainability: Regardless of political changes, global trends are moving towards sustainability and digital innovation. Canadian businesses that invest in green technologies, sustainable practices, and digital transformation may find new opportunities and remain competitive in a changing landscape.

Conclusion

The outcome of the U.S. elections holds significant implications for Canadian businesses. By understanding how different scenarios could impact trade, labor, and regulatory environments, companies can better prepare and adapt. Proactive planning, market diversification, workforce development, and legal consultation are key strategies to navigate the uncertainties ahead. Embracing innovation and staying informed will position Canadian businesses to thrive, no matter the election results.

About the Author 

Roberts Obradovic is a Toronto-based law firm specializing in corporate, privacy, employment, and litigation matters. With extensive experience in cross-border legal issues, our team provides comprehensive legal guidance to Canadian businesses navigating the complexities of U.S. regulations and policies. We help clients understand the implications of international trade agreements, labor laws, and regulatory changes, assisting them in adapting to evolving political landscapes and maintaining compliance in their operations. 

Nigel Green Bitcoin Prediction Proves True: Surges Amid Trump Election Momentum, Expected to Hit $80,000

Bitcoin surged to a record high of $75,060 on Tuesday night as growing confidence in Donald Trump’s return to the White House fueled investor excitement in the cryptocurrency space. 

The world’s most valuable digital asset has seen a remarkable rally, up over 7% on Tuesday alone, as markets bet on Trump’s victory. 

This latest surge was no surprise to Nigel Green, CEO of deVere Group, one of the world’s largest independent financial advisory and asset management organizations, who had accurately forecast that election night volatility would lead to Bitcoin breaking its previous high.

Nigel Green had long stated that the intersection of politics and cryptocurrency would play a defining role in shaping market trends as the US election draws near. 

With the Trump campaign positioning itself as the most pro-cryptocurrency in history, he foresaw that the mere possibility of his return to office would cause significant upward pressure on Bitcoin.

“We’ve said for months that Trump’s stance on cryptocurrency, combined with the uncertainty surrounding the election, would push Bitcoin to new heights,” says Nigel Green. 

“This rally isn’t just about the election; it’s about the fundamental shifts happening in the digital financial system, of which Bitcoin is the leader. People are waking up to the fact that traditional systems are changing.”

Trump’s pro-cryptocurrency position has been a game changer. On the campaign trail, he has vowed to end what he calls the ‘persecution’ of the cryptocurrency industry and to position the United States as the ‘Bitcoin superpower of the world.’

The deVere CEO continues: “His pledge to cut red tape, promote innovation, and attract major investments in the digital asset space has galvanized investors. Trump’s odds of winning, which have been steadily improving according to prediction markets, are seen as a key reason for the latest surge in Bitcoin’s value.”

“Trump’s open support of cryptocurrency has triggered this surge, as many investors anticipate that a Trump victory would clear the path for mainstream adoption and regulation that is both favorable and necessary for Bitcoin’s continued growth,” explained Green.

“Also, public backing from influential figures in the crypto world has given Trump’s campaign substantial credibility among tech investors. This pro-crypto narrative could pave the way for regulatory clarity, bolstering institutional investments that could send Bitcoin to unprecedented heights.”

While Bitcoin has already soared past its previous high, deVere Group believes this is only the beginning. 

Nigel Green and his analysts predict that if Trump were to win, Bitcoin could climb as high as $80,000 in the near future, driven by a combination of heightened demand, market sentiment, and policy expectations under a Trump administration.

“Bitcoin at $80,000 is not far-fetched. We are seeing a perfect storm of market dynamics,” Green stated. 

“Crypto investors, traditional investors, and institutions are all looking at Bitcoin not just as an asset, but as a hedge against political instability, inflation, and other macroeconomic factors. Trump’s victory would be a major confidence boost for the sector, potentially pushing Bitcoin beyond $80,000.”

Investors are encouraged to consult with deVere’s team of expert financial advisors to discuss strategies for taking advantage of the ongoing Bitcoin bull run and mitigating risks in an increasingly volatile political landscape.

“As the election results continue to unfold, one thing is certain: Bitcoin has already made history, and with a Trump victory seemingly on the horizon, it could soar even higher, potentially reaching the $80,000 mark.

“This is an exciting time for crypto, and the momentum is undeniable.”

With Inflation Dropping and Interest Rates Rising, How is the Canadian Economy Adjusting?

With such big fluctuations in the economy over the past few years, Canadians have had a hard time adjusting to new costs and high interest rates. The rapid change left many people frustrated as they tried to keep afloat even with everyday purchases. Recently the Bank of Canada lowered rates to 4.5% after holding them at 5% since 2023, and it is predicted that this rate-cutting pattern will continue into 2025. But what does this mean for the market and Canadian households?

Inflation dropped to 2.5% in July, marking the lowest increase of the Consumer Price Index (CPI) since 2021. While the lower interest rate and inflation rate are positive signs of the economy stabilizing, we still have a long way to go until consumers will feel the true effects. 

“Although rates are starting to come down, they are still fairly high, which means we really won’t see big effects in the market until another drop”, says Moncton, New Brunswick Financial Advisor Serge Robichaud. “Even with the lower rates, it is going to take time for the economy and people to adjust. There is always a lag that can be unpredictable, and we need to keep a sharp eye on the ripple effects so our clients can be aware.”

Rates Still Pose Challenges

In order for the economy to have a ‘neutral level’ when it comes to interest rates, the Bank of Canada estimates that rates would need to stabilize at 2.25-3.25%. Currently, we are nowhere near those numbers. This means that while the interest rates have dropped, consumer spending will not strengthen enough in 2024 to see significant growth in business investment.

Mortgage Rates

This is where we will see both positive immediate changes as well as some challenges. For new buyers, the drop in interest rates will help housing affordability. “This is one of the pushes that the real estate market needs. With the predicted drops in rates that will continue into 2025, we will see more buyers who can invest in property,” Moncton’s Robichaud explains. While this is great news for new buyers, those who have mortgages that are coming up for renewal this year might not reap the benefits. New rates are likely to still be higher than what they were 4 to 5 years ago when they first purchased. “Even with higher mortgage renewal rates, it is a manageable issue because incomes have increased since the start of the pandemic to help balance.”

Saving Accounts and GICs

As the Bank of Canada continues to lower interest rates, the returns from traditional savings accounts and GICs will be affected. Robichaud shares that, “The relationship between loans and mortgages isn’t directly linear with savings rates. That being said, in order to compensate for lower lending rates, the BoC will usually also drop the interest you can collect on your savings”.

Consumer Spending

With inflation rates starting to drop it is predicted we will see a rebound in consumer spending. During the summer of 2024, there has already been an increase on travel spending among Canadians. Not only does inflation play a factor when it comes to consumer spending, but interest rates will help individuals determine how much disposable income they have to spend on material items.

Before the year’s end, additional cuts are expected to bring Canada’s interest rate to 4%. The Canadian economy will see significant changes as the rate continues to drop. What is important to note is that these changes won’t occur overnight. It will be well into 2025 before we settle into a new economy.

Coursepivot: Best Do my Research Paper for me Site in the USA

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Coursepivot.com is a “do my research paper” and assignment writing service launched over 10 years in USA. The company has offices in Arizona, U.S. and other workstations in Ontario, Ca. Coursepivot started as a online tutoring website before getting into custom essay and research paper writing services a few years ago. Overall, it has been considered the best homework writing website because it employs only US-based experts in its locations. In fact, Coursepivot.com does not hire virtual or remote assignment helpers. All homework writers and research paper writers work from physical workstations in USA (Arizona) and Canada (Ontario).

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Pay someone to do my research paper for me service

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You can still ask Coursepivot.com whether you can “buy custom research papers” in Master’s and PhD levels and they will craft a perfect paper for you.

Pay someone to help with assignment writing

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AI humanizing to Bypass Turnitin

Coursepivot.com is still the best site where you can pay someone to remove AI content in your paper and bypass Turnitin AI detection. There are many tools you can use to humanize AI and convert AI text to human text. However, it has been confirmed time and time again that the best option when your paper is flagged as AI generated is to manually rewrite and not using paraphrasing tools. So, before you ask them to “do my research paper online”, you can also hire the writers on Coursepivot to rewrite and edit that AI-flagged paper to make sure it passes AI checkers.

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Our Genuine Coursepivot Review

Pros

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Cons

  • Pricing: Some students may find Coursepivot’s prices higher than average. However, the emphasis is on quality, which justifies the cost.
  • Limited Free Revisions: While revisions are offered, there may be limits based on the project. Clear communication is essential when students order research paper online.
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Top 4 Best Research Paper Writing Sites Compared

Site 1. Coursepivot.com

Overview: Coursepivot.com is a premier research paper writing service designed to meet the unique needs of students across the USA. It offers a range of customizable options, ensuring that every paper is original and tailored to specific guidelines.

Pros:

  • Master’s level expertise
  • 100% plagiarism-free guarantee
  • Timely delivery
  • Secure and confidential
  • Excellent customer support

Cons:

  • Slightly higher prices compared to some competitors, reflecting the quality.

Site 2. Papersowl.com

Overview: Papersowl.com positions itself as a user-friendly platform where students can find writers for their research papers.

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Site 3. Essaypro.com

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Site 4. Studybay.com

Overview: Studybay.com offers a marketplace for students to hire freelance writers for various projects, including research papers.

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Our Final Review and Recommendation

After comparing Coursepivot.com with other leading research paper writing services, it is clear that Coursepivot stands out as the most legitimate and reliable option for college students in the USA looking to hire someone to do my research paper for you. With its commitment to quality, expert writers, a 100% plagiarism-free guarantee, and a user-friendly experience, Coursepivot provides unmatched value.

Students can trust that when they choose Coursepivot to get my research paper done online, they are making an investment in their academic success, ensuring that their papers are not only high-quality but also tailored to their specific needs. For those who are serious about achieving excellent results, Coursepivot.com is undoubtedly the best place to pay someone to write my research paper for me with a guarantee of no AI or plagiarism.

Canadian Dimension: What the US Presidential Candidates Are Saying and Aren’t – Key Trends and Issues for the Election

By Dr. Jack Rasmus

National opinion polls show that with just one week to go in the US presidential election, Trump and Harris are virtually tied at 47 percent each. But national opinion polls are irrelevant as they predict little in terms of the actual outcome. This is because, in America’s archaic election system, it is not the people but the Electoral College (EC) delegates, appointed by their respective states, who decide who wins.

Technically, these delegates cast their votes for president based on whichever candidate receives the majority of the votes in their respective states. However, as the world witnessed in the 2020 US election, some EC delegates were prepared to vote contrary to the voters in their state; and some governors and legislatures were prepared to send competing delegations to the EC.

The election is still not over when the EC delegates meet in December to cast their states’ votes. The delegates’ votes are recorded and the results are sent to Congress on January 6. Technically, Congress could choose not to accept the delegates’ votes—as nearly occurred on January 6, 2021. Since 2021, Congress has passed new rules to seek to clarify the process—but those rules are still untested and remain unclear, in some respects, as to how Congress will confirm the EC tally this December to determine the final outcome of the Harris versus Trump contest. The Congress has the final say in regard to accepting the EC delegates’ votes.

Further uncertainties may arise after November 5, should either party challenge the state vote outcomes in court, delay sending delegates to the EC counting in December, or otherwise tie up the new procedure in the courts before the January 6 final confirmation by Congress. It is well known that both parties have been preparing to spend millions to legally challenge the results in several states, in particular the “swing states,” either to delay or even overturn the vote results or EC delegate appointments. In other words, post-November 5, events may prove even more dramatic than those that followed the November 2020 election.

Decision by swing states, not popular vote

However the process unfolds, it is in the seven swing states that this year’s outcome will be decided—just as it was in 2020 and 2016. And if current trends continue through the final week before the election, the result may turn out a close repeat of the 2016 one. In that election, the outcome was determined, essentially, in the swing states.

The seven swing states are: Nevada, Arizona, Georgia, North Carolina, Wisconsin, Michigan, and Pennsylvania. Some analysts say that Virginia—once solidly Republican but lately shifted to the Democrats in slim margins—should be included in the swing state column this time as well.

To reiterate a key point: what happens in those seven (or eight) swing states will determine the election, not the popular vote as predicted by the polls. And perhaps not simply by the voters in those key states, but by the two parties’ legal teams and other behind-the-scenes political machinations by the political elites.

So, the likelihood is great that the American public will not know on November 6 who their president will be in 2025. That may take weeks. Or months.

Such is the legacy of the limited electoral democracy in the United States, where “one person, one vote” is not, nor ever was, the rule for electing presidents. At one point in the past, senators were selected in backroom wheeling and dealing by state legislatures and governors. Changing that “system,” and bringing in “one person, one vote,” took longer than a century. That this has not been done for the presidential election testifies to the fact that neither of the two main parties has any serious interest in abolishing the Electoral College and switching to direct election of the president. The parties like it this way. Direct election would eliminate the many possibilities to manipulate the election that the EC system enables (possibilities we saw play out in 2020 and may see again this year).

Several other important trends may also influence the election outcome. One of these, not surprisingly, is money.

Political party realignments

In 2010, the US Supreme Court’s Citizens United decision opened the floodgates to allow virtually unlimited campaign contributions by wealthy donors and corporations, a trend that has continued to escalate ever since. Billions of dollars are now spent on the elections. In recent weeks, for example, Kamala Harris and the Democrats reportedly raised $1 billion in just three months (July–September). And, in the past week, another $97 million. In contrast, Trump spent $417 million during the summer and just $16 million in recent weeks. This represents a historic shift: traditionally, it was the Republican Party that received the big-money contributions. With 2024, that mantle has been passed. Today, the Democrats are the party of big money.

At the same time, money flows from or on behalf of foreign nations have also accelerated. For example, the American Israel Public Affairs Committee (AIPAC) has admitted to spending more than $100 million on 2024 election candidates—and that is only what’s admitted publicly. Of the organizations that make election contributions on behalf of foreign powers, AIPAC is the only one exempt under US law from registering as a foreign agent.

There may also be, since 2016, another party realignment underway—not simply in regard to support from wealthy donors but also from other constituencies. Trump and his running mate, J.D. Vance, are clearly making a bid for working class support, with proposals to cut taxes on tip income, overtime pay, Social Security benefit payments, childcare tax credits, state and local tax deductions, and other measures. To a limited extent, Harris has mimicked some of these proposals. Perhaps most interesting is Trump’s proposal to eliminate the tax on Social Security benefits (not to be confused with the payroll tax). Although this tax is still a relatively recent one, introduced under Reagan in the 1980s, Trump now proposes to repeal it. Meanwhile, Harris and the Dems—once the champions of Social Security—are conspicuously silent. Can it be that the Trump Republicans are now shifting toward working class constituencies, while Harris and the Democrats focus on identity issues and Trump’s personality? Further evidence that such a realignment is underway, if still in the early stages, comes from key neocons and anti-democracy political characters such as Dick Cheney and John Bolton, who now support Harris and campaign with her. Are today’s Democrats now the party of war and empire?

Another important trend is the recent emergence of social media channels and personalities as key outlets of communication to voters. It is well known by now that voters under 35 don’t watch mainstream outlets like CNN, MSNBC, and the like; nor do they read the New York Times or the Washington Post—or any print media, for that matter. Instead, candidates are seeking out interviews with social media celebrities as never before.

Defining issues for 2024

The current election is notable not only for the issues being raised by Trump and Harris, but for the issues the candidates decline to address. Since the start of this year, national polls have indicated that the economy—and specifically inflation—is the number-one issue. A recent Gallup poll showed the economy to be the most important issue by far, with a huge majority of respondents calling it either “very important” or “extremely important.”

The issue of second-highest concern is democracy. This is a more complex issue, one that means different things to different voters. For Democrats, this means concerns about Supreme Court decisions and the future of abortion and women’s rights, but also points to support for the Democratic Party’s incessant focus on Trump and the January 6, 2021 Capitol riots. For Republicans, it means concerns about the Democrats in relation to censorship, widespread “ballot denialism” against challengers (whether former Democratic Party members or third-party challengers), Democrat manipulation of their own party’s primaries, the Dems’ use of “lawfare” (in particular legal attacks on Trump), and general concerns regarding manipulation of election vote counts.

The number-three concern, according to the Gallup poll, is immigration, often linked by Trump to issues, real or imagined, such as crime, loss of jobs to “illegals,” privileging of immigrants over US citizens for welfare assistance, housing availability, and other social conditions.

All other issues—from education and health care to taxes and abortion, climate change, race, transgender rights, and foreign policy—rate lower in terms of voter interest. Foreign policy issues, it seems, are not much on US voters’ minds this cycle.

Notably, among the Gallup respondents, Democrats did not list the economy among their top-five concerns—or immigration, crime, taxes, or war. For Democrat voters, this election is mostly about Trump, January 6, the Supreme Court, and women’s and transgender rights. In other words, the Democrats’ messaging centres mostly around what Republicans call “woke” issues and a personal focus on Trump. In contrast, Trump supporters focus on more traditional “pocketbook” concerns: inflation, wages, taxes, crime, and national security issues like war and terrorism.

A deeper inspection of these issues suggests the Democrats may again be “fighting the last war,” as the saying goes. Polls show undecided voters in swing states—in contrast to hardcore party loyalists—just don’t care that much about January 6. Neither are charges regarding Trump’s behaviour among their greatest concerns. Yet the Democrats, nonetheless, continue to hammer away at the personality issue: Trump instigated the January 6 Capitol riot, or Trump is a felon, a womanizer, a Putin pawn, and a Hitler lover. Or, more lately (and with some irony given recent events), Trump suffers from early dementia. Not be outdone, Trumps calls Harris a “fake Black,” unintelligent, and a Biden puppet. For undecided voters in the swing states, however, all this personality bashing, on both sides, is likely just so much political “noise.” And, at this point in the campaign, they are the voters who matter.

Yet the candidates address economic issues like inflation with political platitudes, focus on their distorted interpretations of “democracy,” and continue to engage in personality bashing. Perhaps even more important, there’s been no discussion of the existential issues that will impact voters—and the country’s very stability—even more dramatically in the months immediately following the election.

Such existential issues include the growing fiscal crisis, as US deficits approach $2 trillion per year and the national debt spirals toward $40 trillion and beyond; the near certainty of severe austerity measures including program spending cuts in 2025, regardless of who wins the election; an escalating series of proxy wars leading to region-wide conflicts, perhaps even nuclear ones, in Europe and the Middle East; and the expansion of the BRICS economic block, which threatens to replace US/G7 dominance over the global economy and would bring a deep contraction of living standards in the US and the G7 countries.

It is notable that issues so critical as these are barely ever mentioned by either candidate. Nor were they raised by moderators in the presidential debates. Nor are they addressed in the mainstream media, even at this late date.

What follows is an analysis of such key, often existential issues, which have either received scant mention by the candidates or simply not been addressed at all.

Inflation and the economy

Since the beginning of 2024, polls have shown that the economy, chiefly inflation, is the number-one voter issue for voters. The Democrats tout a slowdown in the rate of price increases to approximately 2.5 percent in the past year. But is it this recent slowdown, or the cumulative rise in the general price level, that is giving voters the impression that inflation is the biggest issue?

Harris and the Democrats focus on the levelling-off of gasoline prices over the last year and the official government inflation index showing food prices have risen only one percent in the last twelve months. Harris has proposed a $25,000 credit toward down payments for new home buyers to partially offset increasingly unaffordable house prices, and touts the Biden program for reducing expensive drug prices for ten new itemized prescription drugs to take effect in 2026.

Trump and the Republicans charge these are just economic band aids and argue the general price-level rise since 2020 is the key inflation indicator, despite the recent slowdown. Households face prices that have levelled off some, yet remain 30–35 percent higher than in 2020.

The reality appears closer to the Republican view. Prices of the most frequently purchased grocery items are up 21 percent since 2020, according to the Wall Street Journal. A few of these increases include: gasoline at the pump (+38 percent), eggs (+113 percent), milk (+24 percent), loaf of bread (54 percent), chicken breast (+37 percent). Even the price of fast food meals at McDonald’s is up 40 percent since 2019. Premiums have risen for home, health, and automobile insurance—the latter by more than 20 percent in just the past year. And housing prices are up 47 percent, according to the national Case–Shiller index. And that doesn’t count what working class voters actually pay for their homes each month in mortgage payments, which have risen 114 percent since 2020 due to interest rates and other fees.

The Democrats conveniently ignore the fact that the government’s official 2.5 percent consumer price index rise over the past year doesn’t include mortgage rates or fees. Nor do official inflation indexes include any other interest rate hikes, for that matter. Average credit card rates have risen from 16 percent in 2020 to 23 percent today, as US households carry over bigger-than-ever unpaid balances on their cards from month to month. The same can be said for student loan rates, auto loan interest, and installment loans—all of which have risen sharply since 2022.

This surge in price levels has devastated real disposable income for US households. And that’s what they’ll remember when they vote.

The inflation level might not be an issue if real wages increased at a similar rate. But they haven’t for four years. Real median weekly earnings (i.e., hourly wage x hours worked) have contracted slightly. They decline even faster if you count the more than 50 million part-time, temporary and gig workers in the US economy, per federal government figures. And real weekly earnings would decline further yet if interest rates and tax increases were included in the government’s inflation adjustment, which they aren’t.

Even official government data for full-time workers’ median weekly earnings, when adjusted for inflation in 1983–84 prices (the base year the government uses to measure long-term real wages), show that real wages declined by 2.8 percent in 2021–23, levelling off at 0.4 percent the past year; whereas during Trump’s first three years (2017–19), they rose a modest one to two percent.

Not surprisingly, Trump and Vance talk about the reduction in real take-home pay impacting all workers, not the average hourly full-time wage, unadjusted for inflation, touted in the Harris-Walz campaign messaging.

Decline of democracy

The second-most important issue to voters is the very real impression that the norms and practices of democracy in America have been subtly but steadily dismantled over recent decades. This problem surfaced in the public consciousness during the 2000 election when the Supreme Court, in its Bush v. Gore decision, in effect “selected” George W. Bush as president by halting the Florida vote recount. The threat to democracy intensified the following year in the wake of the 9/11 terrorist attacks, which US neocons leveraged to impose the Patriot Act, reversing long-standing civil liberties, and launched a program of intensified surveillance of US citizens that continues to this day. A decade later, in 2010, the Supreme Court issued its Citizens United ruling and gutted the 1965 Voting Rights Act, effectively endorsing widespread gerrymandering of House of Representatives districts by both parties. Then came the court’s decision that the two main parties need not abide by any democratic principles in running their respective organizations. The parties, it would seem, are essentially private clubs.

Neither party nor their candidates offer any concrete proposals to rescind the Patriot Act and its attack on civil liberties. Or to pass legislation to override the Supreme Court’s disastrous green-lighting of unlimited campaign contributions. Or to abolish the Electoral College. Or to reverse the Congressional gerrymandering, which has ensured that no more than 50 House seats are ever competitive contests. Or to restore the Voting Rights Act. Or to undo voter suppression. Or to reform their own organizations democratically, to ensure the party members actually choose the candidates.

The Democrats, in 2024, have reduced the issue of the decline in democracy to the events of January 6, 2021, in order to tag Trump as a “demon of democracy” who, if elected, will open the floodgates to authoritarian and even dictatorial rule. The Republicans remain silent about their voter suppression initiatives, seek to reverse mail-in ballots, and complain about Democrats’ ballot denialism, plans for social media censorship, and politically weaponized “lawfare,” but propose no action.

Illegal immigration

The third issue of greatest interest to voters is, according to Gallup and other polls, the issue of illegal immigration along the country’s southern border. Government data shows that an average of two million people per year crossed into the US in 2022 and 2023. Data for 2024 are not available yet. Immigration slowed in 2020–21, due largely to a weak US economy during the COVID-19 pandemic.

Democrats focus on Trump’s demand to deport the “illegals,” specifically the cost and likely impossibility of physically enforcing such measures. Trump focuses on the consequences of the Biden-Harris policies of the past four years, impacting jobs, housing, and crime. Both accuse the other for the thousands of children of immigrants that have gone unaccounted for during both administrations. Trump takes a page from the old “welfare reform abuses” playbook, accusing the Democrats of giving each “illegal” a $2,000 cash debit card and setting them up with free housing, while millions of Americans languish with little to no housing and without cash resources. Democrats accuse Trump of sabotaging a recent bipartisan congressional bill to regulate immigration simply to boost his campaign.

While Trump and Harris push their respective positions at rallies and appearances across the northern swing states over the election’s closing weeks, neither says anything about the existential issues noted previously: the deficit and debt, the coming austerity program cuts, the escalating proxy wars and slide toward potential nuclear confrontations with Russia or Iran, and the BRICS challenge to US global economic hegemony.

Deficits and debt

Neither candidate admits how much each party has contributed to the deficits and debt during their recent administrations. In 2000, the US national debt was $5.674 trillion when George W. Bush entered office; when he left, it was $10.024 trillion—nearly double. Starting with Bush’s $10.024 trillion as a base, when Obama left office at the end of 2016 the national debt had risen to $19.573 trillion, nearly doubling again. By the time Trump left office at the end of 2020, it had risen to $26.945 trillion in just four years. As of October 2, 2024, under Biden—just another four years—the national debt rose to $35.680 trillion. By year’s end, it is expected to be $36.260 trillion.

So, if we compare who performed worse, Trump or Biden, in their four years in office: Trump added $7.372 trillion to the national debt and Biden added $9.315 trillion.

For both presidents—and, indeed, since 2000 generally—the rise in deficits and debt is attributable to four factors:

  • $16 trillion in tax cuts, at least three quarters of which have accrued to corporations, businesses, and wealthy investors (as well as slow growth of the US economy, and therefore also tax revenues, after 2008).
  • $8.5 trillion for US wars, the Pentagon, and US defense spending in general, which now costs more than $1.2 trillion per year.
  • Price gouging by health insurance and Big Pharma companies, which have driven up the cost of government-subsidized health care programs.
  • Crisis-related government spending programs in 2008–10 ($1 trillion) and again in 2021–22 ($3 trillion).

None of the $36 trillion national debt, by the way, includes spending by the Federal Reserve, America’s central bank, whose total balance sheet debt rose from $0.8 trillion in 2007 to $5 trillion by 2016 and then to $9 trillion by 2021. Nor does the $36 trillion figure include state and local debt, which averages around another $2–3 trillion. (Shortfalls in the Social Security and Medicare programs do not form part of the annual budget deficit or national debt figures above.)

The growing fiscal crisis will likely erupt at some point during the next president’s term in office. On average, deficits have exceeded $1 trillion and been rising every year under both Republicans and Democrats since 2016. In 2024 alone, the official US deficit figure was $1.8 trillion. This has meant that annual interest payments to wealthy bondholders, domestic and foreign, this year cost $950 billion—more than the Pentagon budget. The deficit acceleration will continue. The Congressional Budget Office, the research arm of Congress, estimated this year that another $20 trillion will be added to deficits, rising to $56 trillion in 2034. That’s a continuing average of $2 trillion per year and means that, by 2034, interest payments on the debt will rise to $1.7 trillion.

That’s $0.95 trillion today, and $1.7 trillion in a decade, rushing out of the annual budget and into the pockets of wealthy bondholders! That’s more than Social Security and more than even the Pentagon. A fiscal train wreck is around the corner in America.

In short, deficits and debt are issues of immense importance to the stability of the economy and standard of living for millions of Americans over the next decade. But neither candidate, Harris or Trump, has spoken a word about it. And neither candidate will, because they would in effect be pointing the finger at themselves.

Austerity and program cuts

In terms of solutions to the fiscal crisis, neither party will raise taxes for the wealthy and their corporations to reduce the deficit. Democrats have shown over the last four years that, despite promises to the contrary, their actions have been fully in accord with Trump’s $4.5 trillion in tax cuts in 2018, which contributed greatly to the rising deficit. Trump favours the permanent extension of these cuts (80 percent of which accrue to investors and businesses) when they come up for renewal in 2025. The Congressional Budget Office estimates this will represent an additional $5 trillion hit to the deficit and debt. The Democrats’ big-money donors will not permit them to reverse the tax cuts either.

Neither Harris nor Trump will address the root causes of the annual trillion-dollar-plus deficits and escalating national debt. Whoever wins in November will continue to raise Pentagon spending to support America’s imperial proxy wars. They will ensure that the Treasury continues to pay bondholders $1–1.7 trillion each year to prevent a collapse of the US dollar. And they will enact even more tax cuts for businesses and investors.

Instead of reversing tax cuts, they will implement social spending cuts—and these will include Social Security—even as they have said nothing about the coming austerity cuts and tell lies about how they won’t cut Social Security.

The BRICS challenge and the decline of empire

While Trump and Harris campaign, the economic foundations of their very system are fracturing. Formed in 2009 by five countries— Brazil, Russia, India, China, and South Africa—the BRICS was initially created to bring together the leading economies of the Global South to address the consequences of the global financial crash and recession of 2008–09. By that time, the world had moved on from the 1980s, when the leading global financial and economic powers, the US and the UK, introduced what has been called the neoliberal policy revolution in response to the economic and political crises of the 1970s.

US capitalism was not only rescued in the 1980s but set out upon a massive worldwide economic expansion. America’s global hegemony was restored and its empire grew. That growth accelerated in the 1990s with the collapse of the Soviet Union, the opening of China to Western investment, and the further deepening of neoliberal policies. In 2008, however, the expansion and its associated policies hit a wall from which the US global economic empire has still to recover fully. Trump tried to restore it, but failed. History will show the same for Biden.

In the 21st century, the US has sustained itself on the strength of its foreign investments, financialization of the economic system, and new technologies. However, the Global South has expanded economically. It is no longer the Global South of the 1980s, which was largely dependent on the West economically, and much weaker politically and militarily than the US and its G7 allies.

With the advent of neocon control over US foreign policy beginning in the late 1990s, US elites have resorted to wars and violence to maintain their empire. In the face of crises in 2008 and 2020, they have struggled with the rise of the BRICS—particularly the competitive challenge from China, Russia’s recovery from its post-USSR depression of the 1990s, and growing assertiveness by Middle Eastern countries like Saudi Arabia as well as India, Brazil, and others. The Global South wants a bigger voice in the institutions of empire. So far, however, the US and its G7 allies have allowed them only token participation in those institutions.

In the midst of the 2024 election, therefore, the rise of the BRICS is moving to a new stage, as its current and prospective members met in Kazan, Russia, this past October. Twelve new member countries are in the process of joining the current nine. Notable among the new additions are several important nations and economies: Indonesia, Malaysia, Thailand, and Vietnam, in Southeast Asia; Algeria and Nigeria, in Africa; several Central Asian countries and Turkey; and Bolivia and Cuba, in Latin America. And it is reported that as many as 80 countries are interested at least to some degree.

The eventual outcome of the BRICS challenge will be the displacement of the key institutions underlying the US global empire: the SWIFT payments system, the International Monetary Fund, the World Bank and, eventually, the US dollar as the dominant global reserve and transactions currency. The recent BRICS Kazan Declaration is a 108-clause blueprint that outlines where the organization is headed and describes a set of global economic institutions parallel to the Bretton Woods system created in 1944, upon which the US post-war economic empire has been based ever since.

The BRICS represents an existential challenge to the United States. However, neither Trump nor Harris, nor their respective Republican and Democrat leaderships, are saying anything about it during this election. Perhaps to do so would be too dangerous for their political aspirations, the consequences too great? Or perhaps they simply haven’t formed a consensus on a strategy yet, beyond “strong-arming” the Global South into submitting once again to their “rules-based international order”?

It is likely, however, that once the election is over the BRICS will become the key topic of debate among the US elites and their G7 allies concerning “what is to be done.” By then, the November 2024 election will be history. And voters will have had no say on what actions the US imperial elites and their allies will take in response to the existential challenges currently on the horizon.

About the Author

Dr. Jack Rasmus is the author of several books on the United States and the global economy, including The Scourge of Neoliberalism: US Economic Policy from Reagan to Trump (2020), Systemic Fragility in the Global Economy (2016), and The Twilight of American Imperialism (forthcoming later this year form Clarity Press). He is a host for the radio show Alternative Visions on the Progressive Radio Network, a journalist, a playwright, and a former professor of economics at St. Mary’s College (retired). He worked for 20 years for various tech start-ups and global companies, prior to which he served for 15 years as an organizer and local union president with several American unions.

Kamala Harris and Donald Trump Make Final Pitches in Tight Presidential Race

As Election Day looms, Democratic candidate Kamala Harris made her closing pitch for the presidency in Michigan, addressing a historically Black church in Detroit and meeting with Arab Americans in East Lansing. Harris emphasized the power voters hold to determine the nation’s future and addressed the challenges faced by civilians in Gaza and Lebanon, pledging to end the Gaza war if elected.

Meanwhile, former President Donald Trump rallied in Pennsylvania, using fiery language to criticize Democrats and warn of a “nation in decline.” He addressed supporters with dark predictions for the economy and took jabs at the media, suggesting they shield him from threats. Trump’s recent rhetoric has prompted concern, as he called out critics and implied that election results should be decided by Tuesday night, though election officials warn that counting may take days.

With more than 78 million Americans already casting ballots, polls show a tight race, with Harris enjoying strong support among women and Trump gaining ground with Hispanic men. Control of Congress is also up for grabs, potentially shaping the legislative landscape for the next president.

Related Readings:

2024 Election

Debate

Papercut Silhouettes of Kamala Harris and Donald Trump in Red and Blue

Why Website Translation is Essential for Business in the Digital Era

In today’s globalized digital era, businesses can reach audiences far beyond their local markets. However, with this potential comes the challenge of effectively communicating with diverse cultures and languages. Website translation has emerged as a critical tool for companies looking to expand their global footprint, engage new customers, and remain competitive. Here’s why translating your website is essential in the digital age.

1. Expanding Market Reach

The internet has erased geographical boundaries, making it easier than ever for businesses to operate in multiple countries. However, only about 25% of internet users worldwide speak English. By translating your website, you can attract audiences in countries where other languages are dominant, such as Spanish, Chinese, Arabic, and Portuguese. Providing content in the language of your target market significantly increases your brand’s accessibility and appeal, opening up your business to a much larger audience.

2. Enhancing User Experience

People are more likely to trust and engage with content presented in their native language. A localized website improves user experience by allowing visitors to understand your offerings without the barrier of language. This comfort and ease of navigation make users more likely to stay on your site longer, browse more pages, and engage with your content. Ultimately, a better user experience leads to higher conversion rates, as customers feel confident in understanding what they’re purchasing or engaging with.

3. Boosting Search Engine Visibility

Translating your website also has SEO benefits. Search engines like Google prioritize relevant content for users based on their location and language preferences. By offering multiple language versions of your site, you increase the likelihood of ranking higher in search results for international users. Additionally, localizing keywords and adapting content for different regions enhance visibility on search engines specific to those areas, like Baidu in China or Yandex in Russia.

4. Building Brand Trust and Credibility

Trust is fundamental to successful customer relationships, especially in foreign markets where potential customers may be unfamiliar with your brand. A multilingual website shows that your business is committed to serving a global audience and respects cultural diversity. By providing content in the local language, you convey a sense of credibility and professionalism, making it easier for international customers to trust and connect with your brand.

5. Gaining a Competitive Advantage

Many businesses still rely on a single-language website, often assuming that English will suffice. However, this can be a significant limitation, especially in regions where other languages dominate. By translating your website, you gain a distinct advantage over competitors who have not localized their content. It allows you to penetrate new markets and attract customers who might otherwise choose a competitor that communicates in their language.

6. Adapting to Cultural Nuances and Preferences

Language is only one aspect of localization. Effective website translation also involves adapting content to reflect local cultural norms, values, and preferences. This cultural sensitivity is essential for engaging with international audiences and avoiding potential misunderstandings. For example, imagery, color schemes, symbols, and idiomatic expressions should be adapted to ensure your website resonates with each specific audience.

7. Improving Customer Support

A multilingual website is a valuable asset for customer support, as it provides information and answers to frequently asked questions in the customer’s preferred language. This can reduce the volume of inquiries and improve the efficiency of customer service teams. It also enhances customer satisfaction, as users feel valued and understood when they can access support resources in their native language.

8. Driving Conversions and Sales

Language barriers are one of the most common reasons customers abandon a website without making a purchase. By translating your website, you address this barrier, creating a clear pathway for customers to complete transactions. Studies have shown that people are much more likely to buy products or services when information is presented in their own language. With translated product descriptions, clear calls-to-action, and localized payment options, businesses can boost conversion rates significantly.

9. Adapting to Technological Trends

The rise of AI-driven tools and e-commerce platforms has made website translation more accessible and affordable for businesses of all sizes. Automated translation technologies, paired with human translators for quality control, allow businesses to maintain accurate, culturally relevant content at scale. By adopting these technologies, companies can keep up with technological trends and ensure that their content remains up-to-date and accessible across different regions.

10. Creating a Global Brand Identity

A website supporting multiple languages contributes to building a unified global brand identity. It demonstrates your commitment to serving customers worldwide and reinforces the message that your business is a significant player on the international stage. A well-executed multilingual website makes your brand recognizable and respected across different markets, helping to establish long-term loyalty among diverse customer bases.

Conclusion

In the digital era, the need for website translation is no longer a luxury but a necessity for businesses aiming to grow internationally. By offering a multilingual website, companies can connect with diverse audiences, improve customer satisfaction, and stay competitive in an increasingly global market. Translating your website is an investment that pays off through greater brand reach, improved customer trust, and higher sales. Embrace the power of multilingual communication, and let your business thrive across borders in today’s connected world.

Top 4 Benefits of Using a Credit Card Scanner for Retail Businesses

Credit card scanners are devices that read the magnetic strips at the back of customers’ credit cards so that the terminal can transmit data, allowing payments to be completed. Investing in a credit scanner for your retail venture can be beneficial. Outlined below are the top four benefits of using a credit card scanner for retail businesses.

1. Enhanced security

Every retail business prioritizes payment security. Credit card scanners come with advanced security technologies to safeguard payment information. These devices have numerous security layers, including the following:

  • PCI compliance: Any business that uses a credit card scanner is expected to comply with the Payment Card Industry (PCI) data security standards
  • EMV chip technology: A chip card has a microchip that helps generate a unique code for every transaction, making it harder to fake compared to conventional swipe cards, which helps ensure your retail business maintains secure processes and systems to protect cardholders’ details
  • Payment network security: Payment networks, such as Mastercard and Visa, have sturdy security practices in place to track payment transactions for suspicious activities and avert fraud attempts

A credit card scanner is designed to authenticate payments and encrypt transactions, making it easier to avoid fraud.

2. Streamlined transaction processes

Considering how hectic retail businesses can get, complex payment processes can complicate things even more. They not only lead to long queues but also increase the possibility of errors. Using a credit card scanner accelerates the checkout process.

Payment transactions are fast and can be done with a simple swipe or tap, cutting down clients’ time in queues. With this efficiency, you can boost customer experience while enabling your retail business to handle more sales volumes without major delays, mainly during peak hours.

Unlike cash payment methods, credit card scanners aren’t prone to human error. Settlements are done automatically, preventing the need to calculate total amounts manually while avoiding mistakes due to miscalculations. Credit card scanners also simplify your payment process, which makes it easier and quicker to complete transactions.

3. Better sales and increased customer satisfaction

Credit card readers support different payment methods, including credit card, mobile wallet, and contactless payments. Providing numerous payment options boosts customer satisfaction while helping you serve a broader customer base. Also, credit cardholders spend more than those who use cash to pay. This significantly increases sales.

4. Improved customer experience and trust

Credit card scanners provide efficient and smooth payment processes, improving customer experience. Customers love the convenience of fast transactions without having to carry cash around. Credit card scanners expedite your checkout process while making shopping experiences more valuable for your customers. Since improved customer service encourages repeat business, customers who have enjoyed positive shopping experiences are highly likely to return.

Credit card readers contribute to efficient payment processes, converting one-time clients into loyal customers. These scanners come with advanced security features, such as tokenization technology, helping to safeguard against data breaches and fraud, protecting sensitive customer data and giving customers the peace of mind they need when shopping. As a result, this creates trustworthy shopping environments, fostering customer trust.

Endnote

Credit card scanners are dependable point-of-sale devices you can leverage to transform your retail business transactions. A credit card scanner can solidify your retail business’s transaction security and streamline payment processes. It can also boost customer experience and make better sales while increasing customer satisfaction.

Company Registration in Estonia: A Streamlined Path to Business Success

For entrepreneurs and businesses looking to expand in Europe, company registration in Estonia offers a compelling advantage. Estonia stands out among European countries with its straightforward digital-first registration process and the unique benefit of no tax on undistributed profits. These advantages make Estonia a prime destination for establishing a business, especially for startups and digital nomads. This article explores the benefits of company registration in Estonia, comparing it to other European countries, and highlights the unique opportunities Estonia presents for business owners.

Why Register a Company in Estonia?

Estonia is recognized as one of the most digitally advanced countries in the world, prioritizing ease of business and transparency in operations. Here are key factors that set it apart:

1. Digital Infrastructure and E-Residency

Estonia’s government-led e-Residency program allows non-residents to access Estonian services, open a business, and manage it from anywhere in the world. Through this program, you can register a company remotely without having to reside in Estonia, which is a unique offer in Europe. All official documents and processes are digital, reducing paperwork and enabling quick setup and ongoing business management.

2. No Tax on Undistributed Profits

One of Estonia’s most appealing policies is the absence of corporate tax on undistributed profits. Unlike many European countries that tax all profits regardless of reinvestment, Estonia only taxes profits when they are distributed as dividends. This incentivizes businesses to reinvest in growth and development without the immediate tax burden, which can be a significant financial advantage over time.

3. Quick and Low-Cost Registration Process

The process of company registration in Estonia is notably efficient and affordable. Most companies can be registered within a day or two, and the cost of registration is comparatively low. By leveraging Estonia’s digital platform, entrepreneurs avoid bureaucratic delays common in many other European countries.

4. Transparent and Business-Friendly Regulations

Estonia’s regulatory framework is transparent and designed to minimize red tape. Estonian companies are required to keep clear accounting records, but the overall compliance burden is lighter than in many other European countries. Estonia’s regulations favor business growth, focusing on simplicity, digital solutions, and entrepreneur-friendly policies.

5. Access to EU Markets

As an EU member, Estonia provides businesses with direct access to the European single market. This is a substantial advantage for companies that want to operate across multiple EU countries without additional barriers. Estonia also has favorable trade agreements and access to European funding, making it easier for startups to secure investment and grow.

Key Advantages Over Other European Countries

Many European countries have stringent tax and registration policies, high compliance costs, and more rigid labor laws. Estonia, however, offers unique benefits:

  • Tax Savings and Reinforcement of Growth

Unlike countries like Germany, France, or the UK, where corporate taxes apply annually on profits, Estonia’s tax system is designed to boost long-term growth. By only taxing profits when distributed, Estonia allows companies to scale faster without losing crucial capital to annual taxes.

  • Speed and Ease of Registration

Registering a company in Estonia can be completed in as little as 15 minutes if done digitally by an e-resident. In contrast, some countries in Europe require weeks or even months to complete the full registration, often involving in-person appointments, translations, and additional documentation.

  • Cost Efficiency

In Estonia, the cost to register a company is one of the lowest in Europe. Combined with low maintenance costs and straightforward bookkeeping, businesses can allocate more resources to growth rather than administration.

  • Ease of Remote Management

With the e-Residency program, business owners don’t need to be physically present in Estonia to register or manage their company. This advantage is particularly appealing for digital nomads and international entrepreneurs who prefer operational flexibility. In contrast, countries like Italy, Spain, and France often require a local presence or representative for registration and tax purposes.

Conclusion

Estonia offers a unique combination of business-friendly policies, low taxation, and digital convenience, setting it apart from other European countries. Company registration in Estonia is an attractive option for businesses of all sizes, from startups to established corporations, seeking a European base with minimal bureaucracy. With its tax incentives, ease of registration, and forward-thinking digital infrastructure, Estonia provides a strategic advantage that allows companies to focus on growth, innovation, and success without unnecessary administrative burdens.

For entrepreneurs ready to enter the European market, Estonia stands as a model of efficiency, accessibility, and innovation—a small country with big opportunities for business.

Shifting Gears: How European Automakers Can Survive the EV Disruption

By Juergen Reers, Marcello Tamietti, Philipp Kupferschmidt, Stefan Hattula, and Sheryl Yaping Yu

European automakers face growing competition from Chinese and U.S. electric vehicle (EV) manufacturers. While they still dominate their home market, their real challenge lies in markets beyond Europe. To stay ahead, European OEMs must capitalize on their heritage brands, get their EV manufacturing basics right by refining supply chains, batteries, and vehicle manufacturing, and adopt a customer-centric, software-first approach to future mobility.

The global automotive industry is undergoing a seismic shift. Traditional automakers, especially in Europe, are facing mounting pressure as electric vehicles (EVs) upend the status quo. Recent tariffs on Chinese EVs might offer European automakers temporary relief, but these barriers won’t hold forever. The reality is that Chinese original equipment manufacturers (OEMs) are playing the long game, with at least four planning to establish production capacity in Europe by 2027.

While the competition is real, European automakers must recognize that Chinese OEMs represent just one of many competitive forces, and the time to sharpen their long-term competitive edge is now. In this article, we suggest how European OEMs should think about their past, present, and future to build a unique value proposition from their strengths.

Domestic disruption, global gaps

European automakers still dominate their domestic market, maintaining over 60 per cent market share—nearly double that of US OEMs (33 per cent) in their home market[i]. However, complacency is not an option. European OEMs are at risk of disruption from US entrants like Tesla, established Chinese OEMs like BYD, and emerging Chinese EV start-ups like Li Auto, forcing them to compete on new battery and software skills.

Although there has been a recent slowdown in EV sales in the European market, electrification remains the future of the industry, with fundamental advantages such as higher energy efficiency, upcoming regulations, and technology investments having reached a tipping point. Yet EVs are precisely where new competitors are ahead of European OEMs on key customer criteria, including, but not limited to, price.

While European OEMs face growing competition at home, their real challenge lies in markets beyond Europe. In China, for instance, German automakers’ share of the passenger vehicle market shrank to 19 per cent in the first half of 2024, a significant drop from 25 per cent in 2020[ii]. The EV segment tells an even starker story: German OEMs collectively hold a meager 4 per cent of the market, while Tesla alone commands 7 per cent. Meanwhile, Chinese OEMs dominate, with 87 per cent of the local EV market[iii].

China is not just another battleground; it’s critical for mass EV adoption, with penetration rates surpassing 50 per cent for the first time in July 2024[iv]. Furthermore, in emerging markets, where 24 per cent of new cars were sold in 2023[v], Chinese OEMs are rapidly gaining ground. By 2030, their global market share could double to 33 per cent, up from 17 per cent in 2023[vi]. North America presents another uphill struggle, with European automakers’ market share declining from 21 per cent in 2020 to 18 per cent in 2023[vii], accelerated by the US Inflation Reduction Act and strong local competition.

While these challenges are daunting, they also present significant opportunities. It is not too late for European automakers to rethink their approach and secure a sustainable competitive advantage, drawing on their past, capitalizing on the present, and preparing for the future.

Learning from the past: Leveraging heritage brands

One of the greatest strengths of European automakers is their heritage. European OEMs have a well-established reputation for brand strength and reliability, not just within Europe, but globally. New competitors may be driving down prices, but heritage brands can adopt a differentiation strategy instead of a race to the bottom.

These heritage brands are known for their engineering, manufacturing excellence, design, and long-term quality, features that resonate with customers and are difficult for newcomers to replicate. For instance, consider how BMW has recently overtaken Tesla in Europe[viii], highlighting that traditional brands can outperform even the most disruptive newcomers. By focusing on their legacy and unique value propositions, European OEMs can both defend their market positions and expand into emerging markets.

Winning in the present: Master the fundamentals and stand out in services

Despite some doubts around EV adoption, the EV penetration rate in Europe has reached 20 per cent, while global penetration stands at around 18 per cent[ix]. This marks a critical transition point, where EVs are no longer a niche product but have entered the mainstream market. Our research found that more than 80 per cent of drivers in the EV mainstream market name reliability, safety, and price as the most relevant purchase criteria for buying an EV, whereas early adopters showed comparatively higher preferences for the latest technology and performance[x].

To cater to this broader market, European OEMs need to get the basics right. This includes refining supply chains, batteries, and vehicle manufacturing to bring costs in line with internal combustion engine (ICE) vehicles. For example, Volkswagen is targeting a 40 per cent cost reduction with its locally developed China Main Platform, a vital step in achieving cost parity with local competitors[xi].

Additionally, while digitization can enhance customer experiences, traditional factors like dealership interactions and workshops still play a significant role. Around 54 per cent of customers prefer dealer contact, and 61 per cent still value workshop support[xii]. European OEMs have an extensive support ecosystem built over the last century, which provides added residual value for their customers, a known issue for EV owners.

The opportunity for European OEMs is to now add a digital layer connected to their physical ecosystem to deliver superior omni-channel experiences. Several market leaders, including BMW, Mercedes Benz and Volkswagen, have begun to introduce generative-AI-based voice assistants for better customer interaction and engagement[xiii]. 

Building the future: Prioritize new power trains and software

Looking ahead, European automakers must both address their weaknesses and build new competencies to stay competitive. Software is a critical area where many European OEMs lag behind. Start-ups have an advantage here, as they are unencumbered by legacy hardware-focused thinking. To close this gap, European automakers need to adopt a software-first mindset, which will require significant changes in corporate culture, engineering design, procurement, and product life cycle management.

Meanwhile, transitional technologies like advanced ICE, hybrid electric vehicle (HEV) and plugin hybrid electric vehicle (PHEV) could continue to hold appeal in specific markets. For example, Toyota’s hybrid electric vehicle (HEV) technology has proven successful, while Chinese start-up Li Auto has made significant progress with range-extended EVs (REEVs) in China. Another opportunity is drop-in replacements such as hydrogen or other e-fuels, which OEMs such as Toyota and BMW are currently pursuing[xiv].

Rather than following these examples exactly, European OEMs need to be selective and focus on “no-regret” strategic bets that align with their strengths and customer needs. They must remain agile and responsive to market shifts, leveraging their flexible manufacturing capabilities to adapt to new demands. Stellantis, for instance, is developing BEV-centric platforms that can accommodate multiple power train configurations.

Reinvent or fall behind

To thrive, European automakers should not be playing defense, but instead leverage their existing strengths. While Europe will remain an important market, the global stage is increasingly where the battle for leadership will be fought.

European OEMs are already making progress in the EV race. However, to regain the dominance they once had in the ICE era and set the performance frontier, they must shift from a hardware-first mentality to a customer-centric, software-first approach. This reinvention will require strategic partnerships across the ecosystem, including suppliers, technology providers, and mobility operators. By breaking down silos and building a robust digital core that leverages cloud, data, and AI, European OEMs can drive the reinvention they need to succeed.

The road ahead is paved with opportunity. With bold vision and swift action, European OEMs can rise to the occasion and redefine the future of mobility. Now is the moment to take the lead.

About the Authors

Juergen Reers

Juergen Reers is a Senior Managing Director and Global Automotive and Mobility Lead at Accenture. He is dedicated to driving innovation, digitization, and efficiency for clients worldwide. Juergen is an expert on large-scale transformation programs aimed at achieving software-enabled and sustainable mobility. He is based in Munich, Germany, and has worked for seven years out of the United States.

Marcello Tamietti

Marcello Tamietti, Automotive and Mobility EMEA Lead, Accenture has over 30 years of experience in the technology and consulting industry, with deep expertise in automotive supply chain, after sales, sales and marketing, and R&D. Marcello has helped automotive companies to transform and reinvent their business leveraging technology, data, and AI. Marcello is based out of Turin, Italy.

Philipp Kupferschmidt

Philipp Kupferschmidt leads Accenture’s industrial business in the German-speaking markets. He has 20 years of experience serving automotive industry clients around the globe, spending several years working exclusively in the Chinese market. His focus lies on large-scale digital and performance transformations. Philipp is based out of Dusseldorf, Germany.

Stefan Hattula

Stefan Hattula is the Global Automotive and Mobility Research Lead at Accenture, with over 15 years of experience in corporate strategy and market intelligence. He applies his strong analytical expertise to driving innovative research and strategic insights for the automotive and mobility sectors. He is based in Munich, Germany.

Sheryl Yaping Yu

Sheryl Yaping Yu is the Mobility+ Research Manager at Accenture Research. She has 20 years of experience in strategy and research across various industries. In recent years, she has primarily worked in the automotive sector, focusing on thought leadership in consumer trends, strategy, and digital transformation. Sheryl is based in Shanghai, China.

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