How to Win the AI Chatbot Marketing Competition
By Dr. Gleb Tsipursky PhD
Type a single prompt into ChatGPT asking for the best solution in your category, and you will see the new...
The Commute Penalty Behind the Gender Wage Gap
By Dr. Gleb Tsipursky
The alarm rings at 6:10, and the day starts with a countdown. Lunches get packed, shoes get found, the daycare bag...
Effective Remote Leadership Breaks Burnout and Boosts Bottom Lines
By Dr. Gleb Tsipursky
Distributed work is everywhere, yet most leaders are flying blind. The Institute for Corporate Productivity’s new report, Leading from Anywhere: Driving...
Should You Trust AI With Your Numbers?
By Dr. Gleb Tsipursky
Picture a CFO scanning a cash-flow model where one interest rate cell sits off by a single percentage point. The spreadsheet...
The Key Competitive Advantage of Gen AI Experimentation
By Dr. Gleb Tsipursky
Imagine a world where your organization not only keeps pace with technological disruption but actively shapes it. A world where innovation...
Why Your Employees aren’t Hearing You on Gen AI Transformation
By Dr. Gleb Tsipursky
Imagine a new technology poised to transform your organization — but its success hinges not only on the technology itself but...
The Lease-Driven Return-to-Office: Companies Say the Quiet Part Out Loud
By Dr. Gleb Tsipursky
It turns out the return-to-office movement isn’t just about productivity, collaboration, or company culture. For a significant number of companies, it’s...
How “AI Workslop” is Draining Modern Enterprises
By Dr. Gleb Tsipursky
A troubling phenomenon is spreading through corporate America, creating friction where artificial intelligence promised efficiency. Researchers at BetterUp and Stanford's Social...
Gen AI Promise Depends On a Learning Culture Revolution
By Dr. Gleb Tsipursky
A true generative AI (Gen AI) learning culture transcends mere training programs, and should weave a deep appreciation for growth and...
Why Collaboration Beats Competition in Gen AI Initiatives for Associations
By Dr. Gleb Tsipursky
In the race to leverage the transformative potential of Generative AI (Gen AI), associations often face a familiar challenge: internal competition....





































































