3 Things Your Start-Up Might Have Overlooked

There are so many things to consider when starting a business that it can be difficult to remember everything and execute everything successfully. There are the basics, such as the product or service that you want to sell and how you will differentiate yourself from competitors. There should also be the method you will attempt to sell this to customers – will it be through a stall, through direct marketing, huge PR campaigns, social media, print ads, or even just word of mouth. You’ll probably also have considered how much money you need to make, how many sales you need to make, and how you will juggle finances and ensure you profit from your business and that you are able to grow the business and scale upwards. But what things might you have overlooked?



When you’re running a business, the responsibility for everything falls onto your shoulders. Ignorance is never an excuse, so everything required for the business should be considered by you, and you should do your due diligence. One of these will be insurance. As professional liability at Next-Insurance.com shows us, it’s not just the obvious initial accidents that you could be liable for. If a plumber does a job that needs the pipes to be redone a month later, general liability insurance won’t cover it. So you’ll need an insurer that works to protect your reputation.  



Industries change all the time and you might not think that as you’re running the day-to-day of your business that you have time to keep up to date with every change in the industry. But this is important. Staying on top of everything you could possibly know about your industry not only helps you to be seen as an expert in your field, but it also gives you content for social media and your website and helps reassure customers that you are the authority on a topic. Ensuring any staff you have are equipped with the latest training is also important and can often be overlooked.


Image source: Pixabay


Businesses don’t have to work solo and, often, people get into a routine and keep their business ticking over without really considering what it could mean to expand and partner with others. Partnerships are crucial for a business in order to improve your network, expand your field of potential word-of-mouth referrals and look to scale your business up. Working together with others isn’t just for small businesses – larger corporations often merge and share resources and information. Others just tie together similar products or services that could complement one another without stealing customers.


Most businesses will have overlooked something. Some might not update social media often enough, others might not have an accountant’s eye to protect their finances properly, and some might just not bother with some new technology. But there are several areas where overlooking things can lead to business failure. Ensure you have the correct insurance, ensure you have the adequate up-to-press training, and ensure that you are never isolating yourself as a business.


Feature image source: Pixabay

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.