What You Need to Know About Using Facebook for Business – Complete Guide

Facebook for Business

Facebook is among the most powerful social networking platforms with over 2B active users. While it can become a powerful marketing tool for a business, it can also be challenging to use effectively. In this complete guide, we’ll cover everything you need to know about using Facebook for business, from creating a page to using paid advertising.

Looking for ways to boost your presence on social media? The best practice appeared to be to buy likes on such platforms as Facebook and IG, as well as Instagram followers. These metrics will put your pages on top and attract more clients.

What is Facebook Business?

Facebook Business creates a perfect way to stay in touch with potential and current customers. It allows one to create a page to run campaigns, which can include data about your products or services. 

Customers can “like” your page, which gives you exposure to their friends and followers. You can also use Facebook advertising to reach a larger audience.

What benefits does running a business on Facebook have?

Maybe you are a fan of a more traditional way to market your products and services. But it’s important to keep pace with the latest trends and take advantage of technologies.

There exist many benefits to running a business on Facebook.

  •  For starters, it is a cost-effective method to find and reach a large audience. Creating a page and consistently posting on it does not cost you anything. Moreover, you can do it yourself instead of hiring an SMM manager.
  • Facebook also allows you to launch your ads very specifically so that you reach your demographics. Just choose your budget, fill in a certain field, and see the magic happening.
  • Additionally, Facebook provides valuable insights into who your customer base is and what their customers needs and behavior. This enables you to develop more targeted and efficient marketing campaigns.
  • Finally, running a business on FB helps to boost brand awareness and loyalty among your customer base. You’ll see that your business as a whole becomes more recognizable if you are always present on social media giants like Facebook.

Facebook Business Pages

What is a Facebook business page? In simple words, it is a free page that businesses can create to keep their customers updated, find new potential clients, and retain existing ones.

With Facebook Business Pages, you can take advantage of all the features and benefits that come with having a presence on the world’s largest social network. However, it may be tough if you don’t know where to begin and how to act. Read on to find out about important steps as well as best practices that will help you succeed.

Creating a Page

The very first step in employing FB for business is creating a page. It really differs from a profile you create to chat with your friends or share important moments of your life, and it gives you access to features that are specifically designed for businesses.

To make a page, you’ll need to provide some basic information about the company, including:

  • your business name
  • category
  • contact information

You’ll also need to choose a profile picture that will reflect your brand well. It may be a logo or just a name in corporate colors. Besides, do not forget to add your location and business hours since people are nowadays looking for this information on Facebook even more than on Google itself. Finally, you may invite your friends to join your page in order to increase traffic right away (and for free).

Best Practices

If you are new to the world of social media marketing, it’s fine, we are here to help you out! There are some things to consider when using FB for business.

Keep your page up-to-date

Post relevant, interesting content that will engage your fans. You’ve probably seen a lot of pages that were updated 2 or 3 years ago and have no useful information for you as a client. Looks really unprofessional, right? A deserted profile may avert your clients from your business at all. Being client-oriented online is a must these days.

Always post images and videos

It’s a fact that can be applied to any social platform – people are inclined to react more actively to visuals. Attractive pictures, interesting and useful infographics, and videos about your products and operations – all of these will keep your audience engaged. Just do not forget to stay consistent with posting too.

Take advantage of Facebook advertising

You can target your ads to a specific audience, which can widen your potential customer list. However, you need to be specifically attentive when launching an ad. You will also need to allocate a budget because this feature is not available for free, but if approached right, it will be really beneficial.

Facebook Advertising

Social media advertising in general is an extremely effective method to generate leads and wider one’s audience. And Facebook is a real breeding ground for it, taking into account its number of users. The most important thing here is to know how to do it correctly.

Types of Facebook Ads

Facebook ads are amazing both for their simplicity and variety. Thus, there are many types of advertising you can use to promote your page. Get acquainted with some of the most popular to make the best choice.

Video Ad

If you are a FB user, you have definitely seen this kind of advertisement. It is recommended to keep it short and sweet (under 15 seconds) so that your potential audience can watch it till the end without getting annoyed.

Photo Ad

It’s really simple – all you need to do is to post a quality picture and include your link supported by CTA.


This is definitely not the cheapest but yet quite an effective way to advertise. Many companies launch different events (online and offline) to see why they’re worth customers’ attention.

Creating Facebook Ads: Best Practices

Even though launching an ad is relatively easy, launching an effective one is a challenge. Here are some tips for a smooth start.

Don’t be annoying

The Internet is really full of advertisements of any kind. No matter how high-quality or mediocre they are, people grew sick and tired of them. So do not create too many of them. First, you will spend too much money on a campaign that may fail. Secondly, you may lose a part of your precious audience.

Follow your analytics

This is a rule without which the whole advertising thing makes no sense. You need to be sure that all the campaigns you launch are effective. Analytics will be of great help in this case. This way, you can avoid possible material losses.


Overall, Facebook is an amazing tool that businesses can use to reach out to potential and current customers. By creating a page and sharing great content, you can easily connect with people who may be interested in your items or services. 

Just remember to keep your page updated regularly and to monitor your activity to ensure that you’re staying on top of things. With just a little effort, you can successfully promote your business on FB.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.