Even though it might not seem possible, you can have too many leads. If you have too many leads, most of the ones you get from your marketing efforts will be lost. If you don’t know how to handle your leads well, all your hard work will be for nothing. This could be because they were sent to the wrong salesperson or because there wasn’t enough follow-up.
Also, in today’s fast-paced world, leads expect a quick response, and if you’re not fast enough, you could quickly lose customers to competitors. HubSpot says that 83 percent of their clients now expect an immediate answer to any marketing or sales questions they may have. Regarding customer service, the number of people who say they want a quick response jumps to 90%.
Time is significant in sales, so it’s not enough to know how to talk to your prospects; you also have to know when to do it.
Better Response Time
Customers today don’t have much time and want businesses to act quickly. Therefore, they want to hear back from you within an hour or two of the first request. If you don’t respond, they will go to your competitor.
Many companies take too long to respond to leads, which is a shame. A Harvard Business Review study found that 37% of businesses respond to leads within an hour, 24% take more than 24 hours, and 23% don’t respond.
Real-time lead assignment is made possible by Lead Routing Software. This lets you quickly find leads that need immediate attention and send them to a salesperson who can respond as soon as possible to keep your leads happy.
You can set your criteria and build a rule-based traffic delivery system to simply assign leads or send them to the next available sales professional if there are delays on your end.
It Provides More Precise Data
Your salespeople probably already have a lot on their plates and don’t have time to collect and evaluate lead data to make better decisions manually. Even if they had more time, sales reps can’t handle data as well as software can, and they often make mistakes and bad decisions.
By automated lead management, you will be able to collect and analyze lead data more efficiently, improve sales intelligence, find patterns in how leads are routed and improve the accuracy of your forecasts. You’ll never be in the dark with powerful analytics and detailed reporting dashboards. You’ll always know your best prospects and which salesperson should handle them.
It Helps Keep Track Of The Leads
Lead routing software could also help you better organize your leads. VentureBeat says that 80% of people who use marketing automation see more leads, and 77% see more conversions. It is essential to give leads correctly so that the right person can contact them at the right time.
Leads can be put into different groups in several ways, such as by location, communication channel, length of engagement, behavior patterns, and more. You could also just find out which leads have already been contacted and stop contacting the ones who aren’t interested.
By filtering your leads, you can easily check their statuses and find the most relevant ones without spending time searching and guessing. This makes the company much more productive. If leads are correctly organized, it is much easier to set up a schedule for contacting them and ensure they get to the right people.
It Facilitates The Sharing Of Leads
Lead categorization is essential for several reasons, not the least because it will provide you with the data you need to distribute your leads efficiently. Effective lead distribution will result in more signed contracts and fewer calls that go unanswered.
It Helps People Get To Know Each Other And Keep In Touch
To build and keep a good relationship with your leads, you may need to call them more than once. No matter how long the sales cycle is, you need constant communication and consistency to warm up a cold prospect.
Lead routing puts your salespeople in touch with leads who may need to be followed up on or pushed to buy. Follow-up is an integral part of sales, so automate it as much as possible.
Lead routing can help you figure out which leads are starting to go cold, and automated follow-up can help you bring them back to life. Finding a good sales email template with customization tokens will make it easy for your salespeople to send out separate emails to each customer.
Conclusion
Your answers might be sped up, and you could create stronger relationships with your prospects if you use lead routing. This feature, which also helps with the distribution and organization of leads, can be found in many modern CRM systems. Because of this, implementing automated lead routing into your lead management and sales processes is very necessary.
