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Why Your Team Keeps Tripping Over Gen AI—And How to Fix It

Advanced technology Artificial Intelligence for business management and strategy.

By Dr. Gleb Tsipursky

Organizations are racing toward generative AI (Gen AI), but many find themselves stumbling rather than sprinting. Gen AI promises big wins—increased efficiency, groundbreaking innovation, and sharper competitive edges—but those gains vanish quickly when your team isn’t properly equipped. To stop wasting potential, leaders must craft training programs as precise and adaptive as the Gen AI technology itself, tailored directly to employee roles, experience, and practical workflows. Real success in Gen AI hinges not on generic introductions but on deeply customized, role-specific mastery.

Why Generic Gen AI Training Misses the Mark—And How to Target It Right

Standardized training is tempting—it’s simple, scalable, and cost-effective. Unfortunately, it’s also largely ineffective. Employees across different roles rarely share identical workflows or responsibilities, which means a one-size-fits-all approach only scratches the surface of Gen AI’s capabilities.

Instead, create laser-focused training modules customized to each job’s specific demands. Lawyers don’t need Gen AI explained through marketing jargon; they need actionable insights on document analysis, research acceleration, and automated drafting. Paralegals and support staff, meanwhile, thrive on automating routine workflows like scheduling and client communications.

Consider a hospital system: clinicians would leverage Gen AI for accurate diagnosis and predictive patient care, whereas administrative teams could boost efficiency in patient scheduling or billing systems. With Gen AI itself making personalized learning increasingly feasible at scale, there’s no excuse not to deliver targeted training that resonates directly with each employee’s daily tasks.

From Theory to Action: Bridging Gen AI Knowledge and Real-World Skills

Theoretical Gen AI training may enlighten, but without immediate practical application, your employees will quickly forget—or worse, disregard—what they’ve learned. To build lasting competence and confidence, every Gen AI program should integrate hands-on exercises, real-world scenarios, and relevant, relatable case studies.

Give your team scenarios that mimic their everyday challenges, prompting them to use Gen AI tools practically—whether it’s automating client email replies, analyzing legal briefs, or optimizing internal communications. Employees become confident Gen AI users only when they consistently experience the technology’s real-world value firsthand.

Accessibility Isn’t Optional: Making Gen AI Training Inclusive and Fair

Not all employees approach Gen AI with the same comfort, skill level, or learning style. Effective training embraces this diversity by delivering material through multiple formats—interactive modules, video tutorials, written guides, and live demonstrations. Offering a menu of options empowers your workforce to engage comfortably and effectively, no matter their technical background.

The goal is to ensure every employee feels not just able but enthusiastic about developing and applying Gen AI skills.

Additionally, inclusivity means proactively addressing potential biases within Gen AI training materials and tools. Unchecked bias undermines credibility and can cause real-world harm, a risk underscored by extensive research from Harvard Business Review. To mitigate this risk, establish regular audits of both your Gen AI platforms and your training content, perhaps guided by proven frameworks such as Microsoft’s Responsible AI principles.

Real inclusivity also requires additional support mechanisms—peer mentoring, supplemental sessions, or dedicated coaching for those who struggle. The goal is to ensure every employee feels not just able but enthusiastic about developing and applying Gen AI skills.

Real-World Impact: A Law Firm’s Leap from Hesitation to Gen AI Excellence

A mid-sized law firm recognized it was falling behind competitors who had embraced Gen AI. Leaders asked me to spearhead a customized Gen AI training strategy designed explicitly around role-based applications. Attorneys explored tools for rapid research, document drafting, and case risk assessment. Paralegals and administrative staff mastered automation of scheduling and routine client communication.

The critical breakthrough? Shifting training from conceptual lectures to practical workshops where employees applied Gen AI directly to their daily tasks. Employees quickly understood not only what Gen AI was but exactly how it could simplify their workloads.

Within six months, measurable outcomes emerged clearly:

  • Gen AI tool adoption surged dramatically, jumping from below 20% to over 85%
  • Attorneys reported efficiency improvements of at least 30% in critical tasks like drafting and document analysis
  • Administrative and paralegal staff saved 20% of the time previously wasted on routine tasks, allowing them to focus on higher-value work

This targeted, practical approach didn’t just educate—it transformed productivity, effectiveness, and employee satisfaction.

Overcoming Common Gen AI Pitfalls (Because Problems Will Happen)

Despite enormous upside, implementing Gen AI training often hits predictable snags:

  • Resistance to Change: Fear of the unknown—and worries about automation replacing jobs—often provoke anxiety. Address this head-on with clear, ongoing communication emphasizing success stories and the career-enhancing benefits of Gen AI skills.
  • Engagement Drop-off: Maintaining employee attention is challenging. Introduce gamification elements—quizzes, leaderboards, or badges—to encourage sustained participation and enthusiasm.
  • Resource Constraints: Successful training requires investment—both financial and human. Securing buy-in from senior leadership, complete with budget and dedicated training resources, is essential to ensuring program sustainability and alignment with organizational goals.

Bringing It All Together: Gen AI Training as a Strategic Advantage

Your organization’s Gen AI future isn’t a question of technology—it’s a question of people. Effective training doesn’t just introduce Gen AI; it embeds it seamlessly into workflows, role by role, person by person. When done right, the result isn’t merely higher adoption rates but meaningful transformations: employees who proactively use Gen AI to drive efficiency, innovation, and competitive leadership.

If your team is still stumbling with Gen AI, it’s time to stop blaming the tool—and start investing strategically in the people wielding it.

About the Author

Dr. Gleb TsipurskyDr. Gleb Tsipursky was named “Office Whisperer” by The New York Times for helping leaders overcome frustrations with hybrid work and Generative AI. He serves as the CEO of the future-of-work consultancy Disaster Avoidance Experts. Dr. Gleb wrote seven best-selling books, and his two most recent ones are Returning to the Office and Leading Hybrid and Remote Teams and ChatGPT for Leaders and Content Creators: Unlocking the Potential of Generative AI. His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, The New York Times, and elsewhere. His writing was translated into Chinese, Spanish, Russian, Polish, Korean, French, Vietnamese, German, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio.

How Lone Worker Apps Improve Safety and Compliance In High-Risk Industries

Lone Worker Apps

Lone workers and those in risky work environments require significantly more workplace health and safety procedures to ensure a safe workspace than those working in teams or less risky environments. Various policies and procedures can be put in place to assist lone workers, but due to the varied nature of lone-working roles, there is never a one-size-fits-all approach. What one company may implement for one worker may differ from what is needed in another business.

That being said, vital aids such as lone-worker apps can be embraced in all aspects of lone working and help improve worker safety and compliance with regulations.

In this blog, we take a look at the lone worker app, how it benefits employees and employers, and how it satisfies health and safety governing bodies.

What is a Lone Worker App?

A lone worker app is a tool installed on a smartphone that helps protect employees who either work alone or remotely. With features such as fall detection, GPS location tracking, and a discreet alarm, the app adds a degree of safety to a risky workplace.

Installed on an Android or Apple smartphone, the app provides the user with easy access to a suite of functions that ensure both the employer and employee are satisfied that safety remains of paramount importance.

Many apps allow workers to:

  • Check in during shifts
  • Send emergency alerts in case of injury or incidents
  • Share their exact location
  • Highlight inactivity or trips and falls

How Lone Worker Apps Improve Safety in High-Risk Industries

Many workplaces pose risks, but some are much higher risk than others. Construction workers, for example, find themselves in vastly different situations to bankers, and retail workers face considerably different scenarios to office workers. Perhaps surprisingly, though, both retail workers and construction workers share more similarities than you might think. Both groups work in areas where risk is prevalent. While theft, confrontation, and stock movement may be a concern for lone workers in retail, in construction, concerns relate to falls from height and injuries caused by equipment. As a result, both types of employees could benefit from a lone worker app to help them should something unfortunate occur.

We’ve highlighted just a sample of the ways lone worker apps help improve safety in high-risk industries.

Real-Time Location Tracking

A vital asset of any lone worker app is real-time GPS location tracking. In high-risk working environments, a quick response can save lives. With a lone worker app indicating danger, the alarm receiving centre can pinpoint the problem’s location and deploy the correct level of supervision or help quickly.

Man-Down Detection

Another valuable feature of lone worker apps is that they detect when an individual has fallen, shows a lack of movement, or appears in an unusual position. Using sensors in the worker’s smartphone, the app can detect when something doesn’t seem right and send an alert. If the alert is triggered in error, the user can reset the alarm, indicating to the alarm receiver that all is well.

This is particularly valuable in construction, transportation, or retail, where workers may be at height or in dangerous workspaces.

Panic Button

Many lone worker apps also feature a panic button. This can be used to raise the alarm should a situation escalate to a level where safety could be compromised. In many cases, the app has its own SOS button to ensure alarms can be raised discreetly. They can also be activated by simply shaking the phone or pressing the power button. This way, nobody else in the area will be aware that the alarm has been raised.

Once activated, an alert is sent to an alarm receiving centre or supervisor, who can then track the worker and, in some cases, listen to what is happening. This ensures a rapid response from the appropriate support.

Check-In Systems

Many lone workers, even though they work in risky environments, are perfectly safe. They use their experience to ensure risks are minimal and that they don’t put themselves in danger. However, the manager in the office hundreds of miles away may not know if all their team members are safe. Lone worker apps allow workers to check in and send an alert to provide updates on their well-being and progress.

In high-risk areas, this is a great asset, as it ensures each team member can report back at regular intervals, keeping the rest of the team informed of their safety.

Health and Safety Compliance

Many high-risk working environments are bound by strict H&S legislation. Employees must show that they are protecting their workers to the best level possible and comply with industry-specific regulations.

By adding a lone worker app to the range of tools provided to employees, compliance is vastly improved by:

  • Providing digital records of check-ins, alerts, and incidents
  • Offering proof of due diligence should investigations take place
  • Ensuring compliance with local or national safety standards

Demonstrating a commitment to safety not only ensures a safer working environment but also reduces the risk of costly legal action being taken.

Why Every High-Risk Industry Needs a Lone Worker App

Investing in a lone worker app isn’t just box ticking – it’s about potentially saving lives and ensuring full compliance with the law. Offering a lone worker app to your team means they benefit from:

  • Faster emergency response: With precise location tracking and calls handled by experts, appropriate assistance can be quickly deployed. Peoplesafe, for example, one of the leaders in the market, provides 100% service uptime, a 3-second pick-up time, and a 4-minute police response in threat-to-life situations.
  • Enhanced worker protection: With features such as man-down alarms and emergency alerts, workers are kept safe and can trust an app to send an alert should something untoward happen.
  • Regulatory compliance: With digital records of alerts and alarms, businesses can be confident that they comply with the health and safety standards expected of them.
  • Cost-effectiveness: It should never be about money, but by introducing lone worker apps or devices into the workplace, the chances of costly lawsuits, downtime, or compensation claims are reduced.
  • Peace of mind: Both lone workers and employers can feel much more at ease knowing safety is being monitored and managed at all times.

What High-Risk Industries Benefit from a Lone Worker App?

Pretty much any industry where employees work alone would benefit from the introduction of a lone worker app. With no need to add to the equipment being carried, the app is simply installed on a smartphone to provide round-the-clock coverage as the worker completes their job.

Common industries where these apps are found include:

  • Construction
  • Retail
  • Hospitality
  • Healthcare
  • Transport
  • Estate agency
  • Delivery drivers
  • Manufacturing

Putting it simply, if your workers spend time working by themselves in an environment where the risk to safety can be high, it is beneficial to arm them with a lone worker app. As you saw earlier, this simple application can be the difference between a safe resolution to an incident or a costly and damaging one.

Challenges for Degrowth, Sustainability, and Long-Term Economic Development

Tree growing on pile of golden coins, growth business finance investment and Corporate Social Responsibility or CSR practice and sustainable development

By Dr. Kalim Siddiqui 

Capitalism’s relentless pursuit of profit has led to extreme wealth concentration, exacerbating global inequalities. The neoliberal model, with its emphasis on endless growth, has accelerated environmental degradation. To forge a sustainable path, we must transcend traditional growth-driven models, advocating for degrowth and equitable, eco-conscious policies that prioritize social well-being.

I. Introduction

In recent decades, capitalism has experienced an increasing concentration of wealth and power in the hands of a small elite. Billionaires have amassed unprecedented levels of economic and political influence, while multinational corporations have seen their wealth grow at an exponential rate (Oxfam Report, 2025). As primary beneficiaries of neoliberal capitalism, these corporations exert significant control over media and information, shaping public discourse in ways that reinforce existing power structures and serve their own interests (Siddiqui, 2022).

Addressing these challenges requires moving beyond the neoliberal development model and implementing policies that promote economic equality, sustainability, and inclusive growth, particularly in the Global South. The 2030 Agenda for Sustainable Development, adopted by United Nations Member States in 2015, provides a critical framework for advancing these objectives. Its Sustainable Development Goals (SDGs) call for global action to eradicate poverty, improve health and education, and reduce inequality (Empson, 2022; United Nations, 2024).

By prioritizing sustainable and equitable economic policies, governments and international institutions can work towards a more just global economic system—one that benefits not only the wealthy few but also the broader population.

By shifting economies away from resource dependence toward diversified and sustainable industries, it enhances resilience and raises living standards.

Former colonizers have historically hindered industrialization in peripheral countries, shaping their economic development to serve the interests of core nations. For instance, under British colonial rule, India experienced deindustrialization and the decline of its handicraft industries while being pushed to export raw materials. This extractive economic model left many former colonies with weak industrial bases, reinforcing economic dependency even after independence (Siddiqui, 2015).

Recognizing the limitations of colonial legacy, many countries in the Global South now view industrialization—particularly through environmentally sustainable industries—as essential for structural transformation. Industrialization fosters economic growth, generates employment, and drives technological progress. By shifting economies away from resource dependence toward diversified and sustainable industries, it enhances resilience and raises living standards.

Moreover, industrialization boosts productivity, efficiency, and global competitiveness, fuelling long-term economic development. It also plays a crucial role in addressing poverty and inequality, especially in countries with high unemployment rates. Additionally, industrialization accelerates technological innovation, as industries continuously refine processes, develop new products, and improve services. Crucially, reducing reliance on primary commodities allows nations to stabilize their economies, mitigating vulnerability to volatile global market fluctuations (Siddiqui, 2015).

For industrialization to be truly transformative, however, it must prioritize sustainable development, incorporating green technologies and responsible resource management. This ensures that economic progress does not come at the expense of environmental degradation—a challenge many industrialized nations historically overlooked.

Samir Amin (2013) advocated for a multipolar world order through his concept of “delinking,” which calls for disengagement from the global capitalist system dominated by the Global North. According to Amin, the struggle against imperialism requires a structural break from the law of value dictated by core capitalist economies. This perspective remains highly relevant today, as resistance to imperialism takes various forms, including the ongoing struggle of the Palestinian people against Israeli settler colonialism, apartheid, and genocide. The systematic destruction of Gaza—backed by the United States and Western Europe—illustrates the entrenchment of imperialist interests, as these powers continue to provide Israel with military and financial support for mass violence and occupation (Siddiqui, 2024a).

There is an urgent need for a sustainable, long-term economic strategy—one that moves beyond the traditional growth-driven model and fosters greater balance, equity, and income redistribution between developed and developing economies. Degrowth presents a compelling alternative, offering a pathway to addressing global inequalities, promoting sustainable employment, and protecting the environment. Given the limitations of the current economic paradigm, it is crucial to critically reassess conventional development models and explore alternatives that prioritize social and ecological well-being over relentless economic expansion.

The degrowth model advocates for a fundamental shift away from an economy centred on perpetual growth. Instead of prioritizing endless expansion, it calls for reducing excessive production and eliminating environmentally destructive industries. This approach is a necessary response to decades of environmental neglect and severe ecological degradation. The scale of this crisis demands a radical rethinking of economic policies—ones that prioritize universal access to essential services such as quality housing, education, and healthcare, rather than unsustainable consumption and profit maximization.

II. Historical Context and the Limits of Capitalist Growth

Since the Industrial Revolution, which began in Britain in the late 18th century and later spread to Western Europe, North America, and Japan, the world has undergone a profound transformation in technology, productivity, and economic output. Advocates of capitalism have long argued that global economic growth would ultimately benefit all nations, including those in the Global South, by fostering shared prosperity.

However, after nearly three centuries of capitalist expansion, the reality tells a different story. Instead of narrowing global inequalities, capitalism has exacerbated the divide between the Global North (developed countries) and the Global South (former colonies, now referred to as developing countries). Moreover, the growth-centric economic model—reinforced by international financial institutions—has accelerated environmental degradation to unprecedented levels. The primary objective of capitalist economies is not the rational or sustainable use of resources for the benefit of humanity but rather the relentless pursuit of accumulation and economic expansion. As a result, economic growth and ecological decline are directly correlated, underscoring the urgent need to rethink our approach to development (Siddiqui, 2024b).

III. Understanding Economic Growth

Classical political economists, such as Adam Smith, believed that a general increase in output and the accumulation of wealth would ultimately benefit all members of society. In The Wealth of Nations, Smith argued that economic growth occurs as a result of the division of labour, which enhances productivity and increases the overall wealth of a nation. He emphasized the crucial role of labour in production and viewed individual capitalists as key actors in expanding wealth by reinvesting in the production of new goods. According to Smith, capital accumulation is driven by the division of labour and technological innovation, both of which facilitate further economic expansion (Smith, 1991).

Karl Marx, in his critique of classical political economy, also emphasized the centrality of capital accumulation. He argued that under capitalism, economic growth is driven by the competitive pressures that force capitalists to continuously expand production. As he famously wrote, “Accumulate, accumulate! That is Moses and the prophets.” (Marx, 1976) Capitalists must reinvest the surplus value extracted from workers into production in order to remain competitive and survive in the market. This relentless drive for accumulation ensures the continuous expansion of production but also leads to crises, inequalities, and exploitation (Foster, 2023).

During the first half of the 20th century, the devastation of the World Wars and the Great Depression highlighted the limitations of classical economic theories. Economist John Maynard Keynes recognized the crucial role of government intervention, particularly in times of crisis. Keynesian economics emphasized the importance of public investment and aggregate demand, arguing that state policies could mitigate economic downturns and stabilize capitalist economies.

Nation-states, driven by the need to access markets, secure raw materials, and protect their economic interests, have historically engaged in conflicts and wars. During the colonial era, capitalist expansion was closely linked to imperialism, as powerful nations occupied foreign territories to extract resources, establish new markets, and maintain their economic dominance (Oxfam Report, 2025; Siddiqui, 2019).

IV. The Consequences of GDP-Centric Growth

The relentless pursuit of economic growth-measured primarily through Gross Domestic Product (GDP) has led to severe global ecological and environmental crises. This model of accumulation at all costs has not only accelerated environmental degradation but has also driven rising levels of debt, inequality, militarism, and economic instability. Capitalist economies prioritize growth rates as the key measure of success, while ignoring critical factors such as pollution, climate change, and social well-being (Siddiqui, 2024d). Additionally, unpaid labour—including domestic work, childcare, and voluntary contributions—remains undervalued and largely excluded from economic assessments (Empson, 2022).

The use of GDP as an economic measure dates back to Simon Kuznets, who developed the concept to quantify national economic output in the United States in 1942. Later, John Maynard Keynes modified this approach by incorporating government spending as a key component of GDP. Economic success, as measured by GDP, has contributed to the rising wealth of the global elite while exacerbating social and economic disparities (Foster, 2023).

A striking example is India, which has seen a significant increase in the number of billionaires. In 2024, India reached a historic milestone with 334 billionaires (measured in U.S. dollars), up from 259 in 2023. This surge in wealth accumulation has placed India third globally in terms of the number of billionaires. However, this growth has not translated into broader economic well-being. The gap between the rich and the poor has widened dramatically: the top 1% of the population controls nearly one-third of the nation’s total wealth, while the bottom 50% holds only 10% (Bharti et al., 2024).

Since the implementation of neoliberal economic reforms in 1991, India’s GDP growth rates have, on average, been higher than in pre-reform periods. However, these measurements fail to account for critical issues such as environmental sustainability, public health, nutrition levels, and social equity. These wealthy individuals and corporations continue to amass riches through government subsidies and tax cuts, while the poor face escalating prices, declining employment opportunities, and deteriorating public services. Underinvestment in education and healthcare has further marginalized vulnerable populations, while the privatization of these sectors has significantly increased costs, making essential services increasingly inaccessible to the majority (Chancel and Piketty, 2021).

Income and Wealth Inequality study by Bharti et al. (2024), which examines data from 1922 to 2015 using specialized surveys and income tax records, concludes that income inequality in 2015 was higher than during the pre-independence period. The report highlights that the top 0.1% of the population accounted for 5–7% of national income. Moreover, the data indicate that the top 10% and top 1% of earners hold 57% and 22% of total national income, respectively, while the bottom 50% collectively account for only 13%. In terms of wealth distribution, the bottom 50% possess merely 6% of total wealth, whereas the top 10% and top 1% control 65% and 33% of the country’s wealth, respectively.

The introduction of neoliberal policies in India significantly exacerbated wealth inequality. At that time, the richest 10% owned 51% of total wealth, while the poorest 50% held just 9%. By 2021, the wealth share of the richest 10% had risen to 65%, whereas the poorest half of the population saw their share shrink to only 6%. Similarly, income distribution has become increasingly skewed. In 1991, the wealthiest segment of society received 35% of total income, while the poorest 50% earned 20%. By 2021, this disparity had intensified, with the richest 10% accumulating 57% of national income, while the poorest half’s share dwindled to just 13% (Siddiqui, 2023b).

Moreover, India has also witnessed jobs-less growth for the last twenty-five years. This is primarily due to the inadequate number of jobs created, which falls significantly short of the number of job seekers. As a result, the relative size of the reserve army of labour expands, keeping wages at subsistence levels despite increasing labour productivity. This structural dynamic further exacerbates wealth inequality. Additionally, tax cuts for the wealthy, often justified as a means to stimulate economic growth, disproportionately benefit the rich and large corporations, directly contributing to the widening wealth gap (Siddiqui, 2023b).

To remain competitive in the global market, producers in the Global South are compelled to adopt technologies that align with the global frontier, which are often labour-displacing.

The World Inequality Report highlights alarming levels of inequality in India, revealing that the top 1% of the population owns an astonishing 33% of the country’s total wealth. The net worth of Indian billionaires has increased substantially, rising from 2% of GDP in 2000 to 20% in 2020. Despite India’s strong 6.9% GDP growth in the 2023 fiscal year, this economic expansion is overshadowed by its distinction as one of the most unequal societies in the world (Chancel and Piketty, 2021). A similar trend can be observed in China, where rapid economic growth has been accompanied by increasing wealth disparities. Urbanization and the coastal-inland divide have exacerbated inequality, highlighting the uneven distribution of economic benefits. Additionally, in developed countries, governance structures, social welfare systems, and access to opportunities play a critical role in shaping wealth inequality. These global patterns emphasize the need for comprehensive, context-specific policy interventions to address persistent disparities, particularly in developing nations like India (Siddiqui, 2019).

The share of profits in national income has increased globally, while the share of wages has declined, exacerbating income inequality. In advanced capitalist economies, this trend has been driven by labour-displacing technologies and the offshoring of production to the Global South. The World Inequality Report (2021) suggests that income disparities between nations have narrowed; however, when excluding China, the income gap between advanced and developing economies remains largely unchanged. Moreover, within-country inequality has risen sharply, with wealth concentration benefiting a small elite at the expense of the working class.

To remain competitive in the global market, producers in the Global South are compelled to adopt technologies that align with the global frontier, which are often labour-displacing. This, in turn, constrains employment opportunities and perpetuates economic precarity. Under neoliberalism, economic growth is increasingly driven by speculative financial gains accrued by corporations rather than by rising wages or broad-based purchasing power. This speculative model further marginalizes workers, deepens economic inequality, and accelerates the transfer of wealth from labour to capital on a global scale.

Mainstream economists argue that a degrowth policy would be synonymous with austerity, leading to reduced consumption, industrial contraction, and job losses. However, radical critiques view degrowth as a means to dismantle the constraints of capitalism and its market-driven imperatives. Advocates of degrowth argue that, rather than imposing austerity, the model would redirect investments towards public services, ensuring broader societal well-being. While a small minority may experience a reduction in conspicuous consumption and material accumulation, the majority would gain access to more sustainable and collective forms of provisioning (Hickel, 2023; Siddiqui, 2018a).

V. Degrowth and the Global South

The environmental crisis has been driven by an unequal process of capital accumulation, with wealth disproportionately concentrated in the Global North (Siddiqui, 2024c). Over the past three centuries, rapid industrialization and overconsumption by a relatively small population in the Global North have been responsible for the majority of greenhouse gas emissions. According to Hickel (2023), the Global North has contributed to 92% of “excess emissions” since 1850, while Western nations alone account for 90% of the current environmental and ecological destruction.

Following decolonization in the 1950s and 1960s, mainstream development models encouraged newly independent nations to establish closer economic ties with the West, promising that such integration would help eradicate poverty and socio-economic underdevelopment. However, these models overlooked the historical context of how the Global North itself developed. European colonial powers, followed later by North America, amassed wealth through the colonization, extraction, and plundering of resources from the Global South. This exploitative legacy not only deepened economic dependency but also led to extensive environmental degradation (Siddiqui, 2018b).

A degrowth approach does not merely advocate for reducing production and consumption; rather, it promotes a fundamental transformation of economic priorities. Beyond its critique of growth-driven models, degrowth proposes a positive program cantered on democratic planning, self-management, and the prioritization of use-values over commodity production. Economic activities should be rationally planned to serve human well-being rather than the accumulation of capital. As Marx (1976) observed, capitalism alienates humanity from the natural world, transforming nature into a mere commodity and disrupting the essential metabolic relationship between society and the environment (Hickel, 2023). By embracing degrowth, economies can shift towards sustainability, equity, and ecological balance, challenging the entrenched systems of exploitation that have long defined the global economic order (Siddiqui, 2023a).

VI. The Wastefulness of Monopoly Capitalism

Under monopoly capitalism, corporations allocate enormous financial resources toward marketing and advertising to expand their markets and increase sales. This expenditure represents a significant waste of resources that could otherwise be directed toward social and environmental priorities. In 2024, U.S. corporations collectively spent an estimated $551.9 billion on marketing, with $390 billion allocated specifically to advertising. Online marketing accounted for nearly two-thirds of this spending, while media and entertainment platforms received over half of total ad expenditures. The U.S. continues to dominate the global advertising industry, with total ad spending projected to reach $455.9 billion by 2025. By 2029, digital advertising is expected to comprise 80% of all ad spending. Among the largest corporate advertisers, Amazon led with an ad spend exceeding $13 billion in 2022, followed by Walmart ($3.4 billion) and Macy’s ($1.3 billion) (Hickel, 2023).

Another striking example of resource misallocation is global defence spending, which has reached unprecedented levels. In the nuclear age, excessive military expenditures not only divert resources from critical social and environmental needs but also contribute to geopolitical instability and the risk of mutual destruction. In 2023, the U.S. allocated $820.3 billion to defence, accounting for approximately 13.3% of the federal budget. This figure positioned the U.S. as the world’s largest military spender, surpassing the combined defence budgets of the next eight highest-spending nations. Since 1980, U.S. defence spending has increased by 62% after adjusting for inflation, with the country now accounting for more than 40% of global military expenditures. Between 2014 and 2022, the U.S. spent more than twice the combined total of all other NATO members. Meanwhile, China, the world’s second-largest economy, allocated $235 billion to defence in 2023, while Russia’s defence budget for 2024 is projected to be $145.9 billion, and Germany’s is expected to reach $86 billion (Siddiqui, 2025).

Capitalism attempts to address environmental crises through mechanisms such as pollution taxes or carbon pricing, yet these market-based solutions fail to challenge the fundamental logic of commodification.

The capitalist logic of resource expropriation treats nature as an economic commodity, prioritizing private profits over environmental sustainability. Within this framework, ecological destruction is not an aberration but a rational consequence of profit-driven decision-making. Capitalism attempts to address environmental crises through mechanisms such as pollution taxes or carbon pricing, yet these market-based solutions fail to challenge the fundamental logic of commodification. The valuation of ecological resources in monetary terms necessitates their treatment as exchangeable goods, reinforcing a system that prioritizes short-term gains over long-term environmental protection.

VII. Conclusion

Under capitalism, conspicuous consumption becomes more pronounced with technological advancements and the introduction of new products, enabling the elite to display expensive goods as a marker of social status and wealth. This phenomenon, often driven by the system’s emphasis on continuous consumption and material accumulation, leads to excessive waste generation and the promotion of non-essential purchases. The economist Thorstein Veblen first introduced the term conspicuous consumption in his seminal work The Theory of the Leisure Class, in which he argued that individuals use luxury goods to signal their social standing and economic power. This aspect of capitalism not only reinforces social hierarchies but also contributes to unsustainable consumption patterns and environmental degradation.

Capitalists rely heavily on advertising to foster consumerism, creating the perception that acquiring certain goods is essential for social acceptance. This, in turn, drives conspicuous consumption, reinforcing the cycle of material accumulation. Another profitable avenue for capitalists is military spending, which is often used to stimulate economic growth through the concept of military Keynesianism. This theory posits that government spending can help an economy recover from a recession. By increasing demand via government expenditures, military spending can stimulate private investment, consumption, and employment, ultimately boosting output. However, while such policies may offer short-term economic relief, they can also lead to fiscal imbalances, resource misallocation, and heightened tensions, potentially escalating into conflicts and wars.

In conclusion, degrowth presents a compelling alternative by empowering individuals to plan locally, identify their specific needs, and nurture democracy at the grassroots level. To address the escalating environmental crisis, rising income inequality, and the limitations of the capitalist mode of production, a radical vision and unwavering commitment are essential. Tackling these issues comprehensively requires a profound transformation in our current systems of production and consumption.

It is crucial to reverse the neoliberal development model and implement policies that foster greater equality and sustainable development, creating employment opportunities and prosperity in the Global South. The UN’s 2030 Agenda for Sustainable Development provides a shared framework for peace and prosperity. The Sustainable Development Goals (SDGs) emphasize the importance of eradicating poverty, protecting biodiversity, and adopting strategies to reduce inequality, stimulate economic growth, and combat climate change while preserving our oceans and forests.

About the Author

kalimDr. Kalim Siddiqui is an economist specializing in International Political Economy, Development Economics, Trade and Economic Policy. Since 1989, he has been teaching economics at various universities in Norway and the UK. Dr. Siddiqui’s research interests encompass a wide range of topics, including political economy, international trade, and economic history, South Asia, and emerging economies. He has presented papers at international conferences across numerous countries, reflecting his global engagement in the field. His scholarly pursuits span six broad domains: Political Economy, Development Economics, Economic History, Economic Policy, Globalization, and International Trade. Dr. Siddiqui has made significant contributions to research in areas such as trade policy, globalization, and political economy. His work has been published in chapters of edited books and articles published in peer-reviewed journals. For inquiries, Dr. Siddiqui can be reached at: [email protected]

References

1. Amin, S. (2013) The Implosion of Contemporary Capitalism, New York: Monthly Review Press.

2. Bharti, N.K. et al (2024) Income and Wealth Inequality in India, 1922-2023. https://wid.world/www-site/uploads/2024/03/WorldInequalityLab_WP2024_09_Income-and-Wealth-Inequality-in-India-1922-2023_Final.pdf

3. Chancel, L. and Piketty, T. (2021) “Global Income Inequality, 1820–2020: the Persistence and Mutation of Extreme Inequality”, Journal of the European Economic Association 19(6):3025–3062. https://doi.org/10.1093/jeea/jvab047

4. Empson, M. (2022) Socialism or Extinction: The Meaning of Revolution in a Time of Ecological Crisis, London: Bookmarks.

5. Foster, J. B. (2023) “Engels and the Second Foundation of Marxism” Monthly Review, 75(2). https://monthlyreview.org/2023/06/01/engels-and-the-second-foundation-of-marxism

6. Hickel, J. (2023) “On Technology and Degrowth” Monthly Review 75 (3). https://monthlyreview.org/2023/07/01/on-technology-and-degrowth

7. Marx, Karl (1976) [1867] Capital, volume 1, London: Penguin.

8. Oxfam Report (2025) “Takers not Makers: The unjust poverty and unearned wealth of colonialism”. https://www.oxfam.org/en/research/takers-not-makers-unjust-poverty-and-unearned-wealth-colonialism

9. Siddiqui, K. (2025) “The Political Economy of Germany’s Deepening Economic Crisis” World Financial Review, February p.8-18.

10. Siddiqui, K. (2024a) “Palestine, Imperialism and the Settler Colonial Project”, World Financial Review, February. P.12-30.

11. Siddiqui, K. (2024b) “The Decline of the West and Global Political Economy”, World Financial Review, December, p.4-18.

12. Siddiqui, K. (2024c) “Deepening Economic Crisis in the Advanced Capitalism”, World Financial Review, June, p. 5-16.

13. Siddiqui, K. (2024d) “Climate Change, Capitalism, and Invisible Hands of the Market: A Critical Review”, World Financial Review, June, p.2-13.

14. Siddiqui, K. (2023a) “Marxian Analysis of Capitalism and Crises”, International Critical Thought, 13(4): 525-545.

15. Siddiqui, K. (2023b) “From Rapid Growth to ‘Cronyism”: Explaining India’s Economic Development” Asian Profile, 51(4):313-329. December.

16. Siddiqui, K. (2022) “Capitalism, Imperialism, and Crisis”, European Financial Review, June-July, p.16-32.

17. Siddiqui, K. (2019). “The Political Economy of Global Inequality: An Economic Historical Perspective” Argumenta Oeconomica Cracoviensia, 21(2):11-42.

18. Siddiqui, K. (2018a). “Capitalism, Globalisation and Inequality” World Financial Review, November-December, p.72 – 77.

19. Siddiqui, K. (2018b). “Imperialism and Global Inequality: A Critical Analysis” Journal of Economics and Political Economy, 5(2): 266-291.

20. Siddiqui, K. (2015). “Challenges for Industrialisation in India: State versus Market Policies” Research in World Economy 6(2): 85 – 98.

21. Smith, Adam. (1991) [1776], The Wealth of Nations, London: Everyman.

22. United Nations. (2024) Department of Economic and Social Affairs Sustainable Development, May. https://sdgs.un.org/goals

Was October 7 Avoidable?

By Dr. Dan Steinbock               

After the Hamas-led offensive of October 7, 2023, it was portrayed as “Israel’s 9/11,” which came out of the blue. Yet, this assumption is not supported by verified facts, including ignored intelligence, abandoned hostages and neglected Israeli communities around Gaza.

A day after October 7, Eurasia Group’s Ian Bremmer said that the “massive attacks by Hamas leadership into Israel … is no less than Israel’s 9/11.” By contrast, in the same interview for CNBC, I said that October 7 did not come out of the blue. “The Israeli-Hamas War is a logical result of 50 years of failed military policies.” Our views were diametrically opposed.

I had warned of the ticking time bomb in Gaza already in 2018, half a decade before. A day or two before October 7, I wrote an essay on the coming explosion in Gaza. It was not prophetic insight. October 7, 2023, was the 50-year anniversary of the Yom Kippur War and I fully expected a high-profile reaction.

After the brutal Hamas-led assault, Israeli authorities vehemently condemned what they called “our September 11” and a “surprise attack.” But the hard questions were conveniently ignored – and still are.

A week ago, the Israeli Defense Forces’ landmark investigations into the October 7 attack disclosed severe, deep-rooted intelligence miscalculations and fundamental misconceptions on the nature of Hamas and its intentions by both the Israeli government and military. Probing the same attack, Shin Bet, Israel’s internal security service, recently pointed fingers at Prime Minister Benjamin Netanyahu. Typically, the prime mistakes featured the political conception of Hamas as an Israeli asset, the intelligence misjudgment that it couldn’t launch a large-scale attack, and weak defensive deployment.

The intriguing part of the story is that these facts were pretty well known already in the first days after October 7, 2023 – that is, more than a year ago – as I argue in The Fall of Israel. And there is more to the story.

Why was the abundant intelligence on the impending Hamas attack deliberately ignored? Why were the Israeli hostages effectively abandoned? Why were the strategic border communities neglected? With all its might, backed up with U.S. military aid and financing, how did Israel fail to see the writing on the wall?          

Ignored intelligence         

After October 7, a high-level Egyptian intelligence official said Israel had ignored repeated warnings that “an explosion of the situation is coming, and very soon, and it would be big.” Netanyahu denied receiving any such advance warning. Yet, the Egyptian confirmed that the Israeli PM had received direct notice from Cairo’s intelligence minister. Similarly, Michael McCaul, Chairman of the House Foreign Affairs Committee, told reporters of the alleged warning.

The inconvenient fact was that Israeli intelligence authorities had been aware of the threat for months yet ignored it. In November 2023, the New York Times reported that “Israel knew Hamas’s attack plan more than a year ago.” Code-named Jericho Wall, the 40-page blueprint outlined a lethal invasion. The document had been circulated widely among Israeli military and intelligence leaders, but experts determined an attack of that scale and ambition was beyond Hamas’s capabilities.

The Times report reverberated internationally. But it wasn’t a scoop. Right after October 7, several Israeli media released several reports indicating that many intelligence analysts’ warnings were ignored. What was new in the Times piece was the document verifying the story.

There was also a potentially explosive issue behind the Israeli deaths. Not about “friendly fire,” which is not uncommon amid fierce battles, but about the consequences of the Hannibal Directive, which many Israelis have charged was now the rule. This directive demands Israelis to kill their fellow soldiers and family members so that their kidnapping and the consequent prisoner exchanges can be avoided, presumably in the interest of a “greater good.”  The Hamas-led offensive was compounded by what some Israeli soldiers subsequently called a “mass Hannibal.”

The longer the militarization has prevailed in Israel, the more the country’s gender gap –the difference between women and men as reflected in social, political, and economic attainments – has deepened.

Just days after October 7, testimonies from members of the mainly female lookout units bolstered accusations that Netanyahu’s leadership fatally misread the dangers from Gaza. In an Israeli TV segment, two soldiers, Yael Rotenberg and Maya Desiatnik, recounted their experiences in the months before the attack. Rotenberg frequently saw many Palestinians dressed in civilian clothing near the border fence with maps, scrutinizing the ground around it and digging holes. Once, when she passed the information on, she was told they were just farmers, and there was nothing to worry about. “It’s infuriating,” said Desiatnik who served in Nahal Oz, where 20 other women border surveillance soldiers were murdered by Hamas. “We saw what was happening, we told them about it, and we were the ones who were murdered.”

Underpinning all these ignored warnings was the IDF’s assumption that Hamas lacked the capability to attack and would not dare to do so. The flawed supposition was fostered by two factors. First, gender bias. The longer the militarization has prevailed in Israel, the more the country’s gender gap –the difference between women and men as reflected in social, political, and economic attainments – has deepened. Today, Israel’s gender gap ranks at the level of El Salvador and Uganda. What, after all, did the “girls” of the lookout units know? Moreover, the idea that Hamas lacked capability to attack was predicated on the belief the Palestinians were “human animals,” as Netanyahu and the cabinet ministers called Hamas operatives. Subhumans cannot think out-of-the-box.

In reality, based on over 1 year of evidence, Hamas militants had trained for the blitz attacks in at least six sites across Gaza in plain sight and less than 1.5 km from Israel’s heavily fortified and monitored border, as even the mainstream CNN concluded barely a week after October 7. Worse, many testimonies by Israeli witnesses to the Hamas attack indicate that the Israeli military killed its own citizens struggling to neutralize Palestinian gunmen, in accordance with the Hannibal Directive. As one witness said to Israel Radio: “[Israeli special forces] eliminated everyone, including the hostages.”

Worse, in addition to the ignored intelligence, there were other issues that just didn’t add up, including the abandoned hostages, and the state of the long neglected Israeli communities surrounding Gaza.

Abandoned hostages      

On October 7, 2023, as part of the overall Hamas-led offense, 251 people were abducted from Israel to the Gaza Strip, including children, women and elderly. Almost half of the hostages were foreign nationals or had multiple citizenships. The next day, Prime Minister Netanyahu appointed ex-military commander Gal Hirsch to coordinate the cross-governmental response to abducted civilians and soldiers. Internationally, the appointment was portrayed as the PM’s proactive move to ensure the timely release of the Israeli hostages.

Little did they know.

As brigadier general, Hirsch had commanded an IDF division during the 2006 Lebanon War, which saw the first test of the Dahiya doctrine, premised on the destruction of civilian infrastructure. Hirsch was seen as responsible for the blunder resulting in an abduction by Hezbollah militants and the battles of Bint Jbeil and Ayta ash-Sha’b, which the IDF failed to occupy, despite heavy casualties. Following a barrage of criticism, Hirsch was forced to resign. After years of career rehabilitation, he joined the dominant harsh-right party Likud at the behest of Netanyahu himself and became the favorite for the role of the national police chief in 2021 – until he and his business partners were indicted for tax evasion of $1.9 million in a case concerning arms sales to Georgia.

Why did Netanyahu appoint as his hostage tsar a general who had already blundered one high-profile abduction affair, failed to protect his soldiers and had been indicted for corruption?

Unsurprisingly, the families of the hostages concluded that, in the view of the Netanyahu government, the fate of the hostages was secondary to the pretext of October 7 for a massive ground assault. The realization led to bitter and divisive mass demonstrations against the government and for the release of the hostages that prevailed until recently.

If the hostage families and many ordinary Israelis despised the government that seemed to ignore the fate of the abducted, they found it even harder to digest the idea that their government may have been responsible for the deliberate killing of their loved ones. Just days after October 7, early reports and interviews suggested that the IDF had detailed prior knowledge of the Hamas offensive three long weeks beforehand, based on information from military intelligence’s Unit 8200. Highlighting the extent to which the IDF’s Gaza Division was aware of a potential attack on Israel’s southern border communities, the document, which was ignored by senior officials, detailed a series of exercises conducted by Hamas’ elite Nukhba units in the weeks prior to its publication. One of the most shocking sections of the IDF report featured instructions relating to the taking of hostages, the number of which was estimated to be between 200–250, coming close to the actual 251 captives.

Does this enumeration in the report reflect extraordinary foresight? Or does it – since its findings were blatantly ignored prior to October 7 – illustrate a deliberate intention to allow a certain extent of devastation, in order to permit a transformational event that would legitimize a broad-scale invasion and, ultimately, a war of obliteration? Such considerations, of course, have been quickly torpedoed as “conspiracy theories.” However, as long as credible investigations are deferred or suppressed in advance, legitimate concerns prevail on the causes of devastation on October 7.

And then, there was the odd issue of the Israeli communities surrounding the Gaza Strip, which had been regarded as “strategic” since the creation of Israel in 1948. Why had they been ignored as if they were “non-strategic” for several years?

Neglected Israeli communities             

When Israel was established, its founding fathers considered its border areas strategic. Adjacent to the Gaza Strip, these are the populated areas in Israel’s Southern District located within 7 km of the border and thus within the range of mortar shells and Qassam rockets. If these areas were strategic to national security, why were they so vulnerable on October 7? It is one thing that Israeli intelligence ignored over a year of warnings about the ability and willingness of Hamas to launch a major offensive. But it is another that the security of the surrounding Israeli border areas was effectively downplayed.

Many of these localities were neglected, while some, particularly the immigrant development towns, felt shunned by their government

Some of these settlements were created at the eve of the 1948 Arab Israeli War, including Sa’ad and Nirim, the two kibbutzim. The bigger ones were established soon after the 1949 Armistice Agreement, including Sderot, a development town for Mizrahi immigrants – that is, the Jews from the Middle East – and the military Nahal Oz, designed to become a civilian settlement and serve as a first line of defense against possible Arab incursions. In the early days of the Israeli state, many new arrivals from the Arab countries found themselves treated as “more primitive” second-class citizens by the predominantly European-born Ashkenazi-Jewish elite. These subtle and not-so-subtle ethnic differences, compounded by visible “white” and “non-white” distinctions, continue to haunt the Israeli civil society. Yet, the Mizrahi Jews near Gaza faced additional challenges, and there were many Ashkenazis in these communities as well.

Many of these localities were neglected, while some, particularly the immigrant development towns, felt shunned by their government. When Israel occupied the Gaza Strip in 1967, border threats diminished until the First Intifada in the late 1980s and the rise of Hamas. Following Israel’s unilateral withdrawal from the Gaza Strip in 2005, cross-border shelling and rocket attacks into Israel increased accordingly. To protect these areas, which now became known as the Gaza Envelope, the Israeli parliament Knesset enacted a law to assist the “confrontation-line communities.” But when these measures expired in 2014 – a decade before October 7 – the district command of the IDF cut the associated budgets. This enraged many of the communities. After all, the 2014 Gaza War had caused a substantial adverse impact on the proximate settlements, due to rocket and mortar attacks, tunnels, intrusions, even incendiary kites. The war was followed by another wave of violence in 2018. And on October 7, many communities in the Gaza Envelope were infiltrated, with hundreds of Israelis butchered and kidnapped.

Instead of protecting its citizens, Israel had retreated from its traditional security obligations to the adjacent Israeli communities. As evidenced by the national budget for the Gaza Envelope localities in 2014–2024, these communities were, as critics said, “slated for abandonment following the November 2022 elections.” In effect, the per capita budgets approved for the years 2023-2024 were almost a third lower than that of 2022.

So, well before October 7, the strategic needs of the Gaza Envelope of adjacent Israeli communities were effectively neglected by the government. However, the huge military border barrier prevailed. Between 2017 and 2021, to counter the many tunnels Palestinians dug for infiltration, Israel also constructed an underground border wall, equipped with sensors several meters in depth along the entire border. In Israel, the high-tech security barriers were portrayed as impenetrable. And yet, the IDF was tricked by Hamas’s messaging, over-relied on a remote-controlled surveillance systems and weapons that were swiftly disabled by drones and snipers, enabling its infiltration and onslaught. Furthermore, the builder of the barrier had warned already in 2018 that it absolutely required a military presence. It was not designed to prevent mass assault on its own.

Unsurprisingly, the Hamas offensive caused a full breakdown in trust between the Israeli localities and their state, with residents reluctant to return to homes until security was fully ensured. As regional escalation spread to northern Israel, it shared the Gaza Envelope’s challenges, facing the rockets of the Hezbollah. By summer 2024, local leaders were warning the Netanyahu cabinet they planned to leave if the situation wouldn’t improve. “Where is the government?” asked the chief of the regional council, Moshe Davidovitch. “Even a banana republic does not work like this,” he added. “The government is destroying the North.”

Convenient narratives and inconvenient truths       

By May 2024, new evidence indicated that Israel’s intelligence failure was the net effect of a “chain of failures” that pervaded the entire security sector, both in the Shin Bet and the IDF. The common denominator was the fallacy that Hamas was only able of firing long-range rockets against Israel. Whatever did not fit this theory was rejected. So, the warnings of the IDF female spotters were systematically ignored. What they saw as an impending mass attack intelligence officers dismissed as “routine Hamas training.”

Second, after the Gaza war in 2021, it was decided to cease intelligence-gathering on Hamas’ tactical array and the intermediate ranks of its military arm, to focus only on few individuals. Opposing views to this intelligence concept were marginalized. These failures were coupled with a sense of disdain in the intelligence culture, which viewed the border fence, together with the underground border barrier between Israel and Gaza, as denying Hamas the possibility of invading Israel. The “Iron Wall” was considered impenetrable; for all the wrong reasons. In effect, Hamas operatives breached the border barrier at 44 different points.

These failures were coupled with a sense of disdain in the intelligence culture, which viewed the border fence, together with the underground border barrier between Israel and Gaza, as denying Hamas the possibility of invading Israel.

Consequently, the so-called intelligence failure on October 7 can be attributed primarily to the rejection of external warnings, denial of internal evidence, suppression of tactical intelligence, autocratic culture, and inflated perception of the effectiveness of the separation barriers. The ongoing investigation of the military is likely to stress similar factors. But was that the full story or a part of the story? In effect, what was the story?

In the early conventional narrative, “intelligence failure” was framed as the prime narrative. But the thesis is hard to argue when tactical intelligence was delivered exceptionally well, despite reduced resources, and it outlined the threats in detail well before the attack, including the almost exact number anticipated to be abducted. There are too many anomalies and happy coincidences in the current narratives. So, if “intelligence failure” is not the story, what is? This leaves open the question, was the “neglect of intelligence evidence” just unprofessional conduct?

In the United States, September 11, 2001, provided the kind of catastrophic and catalyzing event – like “a new Pearl Harbor” – that the leading neoconservatives, gathered around the Project for the New American Century in 2000, envisioned as critical to achieve massive rearmament in America. Subsequently, it served as a flawed pretext for the war against Iraq and global war on terror. Netanyahu was well aware of this neoconservative Project; he funded some of its pioneers. The rise of neoconservatism in the U.S. went hand in hand with the emergence of Netanyahu’s Likud in Israel. It resulted in a neoconservative policy document, A Clean Break: A New Strategy for Securing the Realm, described as “a kind of U.S.-Israeli neoconservative manifesto.”

In Israel, the Hamas offensive was immediately followed by a coordinated nationwide outcry that “October 7 is our September 11” by PM Netanyahu, who had built his rise to power in the 1990s in cooperation with the very same U.S. neoconservatives, as well as the rise of Hamas at the expense of the Palestinian Authority, which his policies had tacitly supported for years. With October 7, he used the Hamas offensive to legitimize the subsequent ground assault and genocidal atrocities, which many in his war cabinet hoped would result in ethnic expulsions that would open Gaza for Jewish resettlement. Meanwhile, his Messianic far-right cabinet partners used the fog of war to disguise their ongoing (and largely successful) effort at the effective annexation of the West Bank to Israel proper.

The point is not to argue that one or another of these narratives is conclusive. Too much evidence is still missing. The point is that the current “facts” feature many anomalies that conventional wisdom shuns, but alternate narratives can explain. Conventional wisdom may be convenient, but it is seldom either persuasive or final.

This commentary draws from Dr Dan Steinbock’s new book, The Fall of Israel. A comprehensive historical and contemporary analysis of the how the path to the obliteration of Gaza was paved by the confluence of a set of longstanding forces. It focuses on the transformation of Israel, ethnic cleansing and genocidal atrocities, the Gaza War and regional escalation. It has been endorsed by two former European foreign ministers, the leading US political scientist, Israeli, Palestinian and Iranian scholars of the Middle East, and Secretary of State Colin Powell’s chief of staff, Lawrence Wilkerson. “When you finish the book,” Wilkerson says, “I hope you will understand that our current national path leads us straight to hell. “

The original commentary was published by Antiwar.com on March 10, 2025.

About the Author

Dr Dan SteinbockThe author of The Fall of Israel (2025), Dr. Dan Steinbock is the founder of Difference Group and has served at the India, China and America Institute (US), Shanghai Institute for International Studies (China) and the EU Center (Singapore). For more, see https://www.differencegroup.net/

Why Panic Alarms Are a Must-Have for Workplace Safety

Panic Alarms in Workplace

Health and safety in the workplace are critical priorities for any industry. All businesses have a variety of policies and procedures in place to aid with keeping employees and visitors safe but occasionally, some areas are overlooked.

Lone worker safety, via personal alarms or a lone worker app, is often overlooked despite being of just as much importance as a working-from-height policy or a first aid kit.

In this blog, we look at why such devices play a vital role, so you can see how they may deliver more safety and security for your workforce.

What is a panic alarm?

A panic alarm is a must-have security feature for lone workers and those working in volatile or risky environments. Created to provide rapid assistance to those who need it, a panic alarm sends a signal with the simple press of a button to an alarm receiving centre, law enforcement or in-house security teams.

Designed to be versatile, panic alarms are now incorporated into mobile phone apps, buttons incorporated into the building or wireless wearable tech.

Why do we need panic alarms for workplace safety?

You might be thinking that your team are well drilled in following procedures and that your dedicated H&S specialist has all eventualities covered, but unfortunately, that becomes a risky game to play. In critical situations, time management is crucial. Spending time ensuring you tick all the boxes of a company policy could change the way the situation escalates and what its outcome might be.

So, let’s look at the key reasons why bringing a lone worker app or panic alarm system into play might be one of the better moves you could make.

Fast response

When a panic alarm is activated via an app, device or button, it sends a signal to an alarm receiving centre, emergency service or other members of the team. This alerts them to a situation where someone needs urgent help. Without such a device, the employee at risk has to try and make a phone call or try and escape the situation. This can sometimes make things worse.

By reducing response time, you also reduce potential risk and give the employee a quicker helping hand.

Reduce workplace violence

Cases of workplace violence are often found in the media. Arguments between employees sometimes turn violent and sometimes customers feel the need to escalate situations with fists or weapons rather than with reason. This means a workplace can often become a scene of conflict and violence. Certainly, something it is not meant to be.

Panic alarms are a great way to minimise this risk. Should an employee feel threatened, they can discreetly activate an alarm with help arriving on the scene quickly. This aids in diffusing the situation before the offender can escalate it any further.

UK-based lone work specialists OkAlone have an app that can be downloaded onto any phone. With a simple push of a button, an alarm can be raised, without the offender knowing. With in-built GPS and man-down detection, the app can pinpoint where something happened and action the appropriate response.

This is particularly beneficial in industries such as retail or healthcare where face-to-face interaction is frequent.

Enhanced security

Many businesses spend lots of money on implementing various degrees of safety and security, but it can always be enhanced. For lone workers in particular, adding additional safety measures should be high on the agenda. Situations can often arise from almost nothing, and failing to provide workers with suitable ways to help themselves or request help could be damaging to both the individual and the business.

Security guards, warehouse workers, salespeople and home healthcare professionals for example are all often expected to work by themselves. This heightens the level of risk they put themselves at and means accidents, threats or injuries could go largely unnoticed or dealt with.

Having a lone worker app or alarm device with built-in GPS allows workers such as these to raise an alarm, instantly requesting help. Responders can then locate them quickly and organise a response or action accordingly.

Reducing legal liability

As a business owner, there are a host of legal responsibilities you must abide by. From how people are employed to the hours they work through to the amount they can be paid. Each aspect has very strict guidelines to follow. When it comes to safety the rules are perhaps even more essential. Failing to follow those can result in prosecution that may lead to fines or even prison time.

Failing to implement the correct level of safety control and management could see businesses being found liable for the result of an incident. As a result, it is better to be, if anything, over-cautious. The installation of panic alarms or the provision of lone worker alarms and apps shows that:

  • You take a proactive approach to safety
  • You maximise compliance opportunities
  • Reasonable measures are being put into place to protect employees

Enhanced employee morale and productivity

We often think that morale and productivity are linked to pay and benefits, but many employees see morale and productivity increase when they feel safe.  By giving them full peace of mind that their safety is not only a priority but is proactively monitored, employees will feel safer and happier in the workplace. This then translates to less absence, more productivity and an overall more positive environment.

Where safety is taken seriously, staff retention tends to remain high as people feel comfortable in their workplace.

What panic alarms can be used in my workplace?

Luckily, there are a host of options that provide workers with added security. From fixed buttons to wearable tech, fast responses and appropriate care can be found fast.

  • Fixed panic buttons. These are the panic alarms that may be located under a desk or counter. A press of a discreet button sends an alert to the alarm controller or emergency services.
  • Wearable panic alarms. Small devices, sometimes disguised as a name tag, can be worn by a staff member and then activated with a quick press. An alert is sent to a control centre which can then locate the individual and act accordingly.
  • Mobile phone apps. A simple-to-use app where the user simply taps a button to raise an alarm which is then sent through to the alarm centre or appropriate alarm handler.

These devices provide crucial and rapid assistance. Used to help lone workers as well as those working in large numbers, they allow for a speedy resolution to a variety of situations. For business owners of all sizes, and especially those with high-risk workers, this simple alteration to safety procedures could save lives and cash.

Using the 24-Hour Rule in Financial Decisions

Senior woman on the living room holding computer and papers

In today’s world, it’s easier than ever to make purchases on the spot. With just a few clicks on your phone or computer, you can buy almost anything, often without thinking too much about it. But have you ever found yourself regretting a purchase a few days later? Maybe it was a flashy gadget, an impulse buy during an online sale, or even a last-minute splurge on clothes. If you’ve experienced this, you’re not alone. Many people fall into the trap of buying things they don’t really need, only to realize later that they didn’t truly want or need the item. So how can you avoid these impulsive purchases? One strategy that can help you is using the 24-hour rule for financial decisions.

Imagine this: you’re browsing online, and you come across something you’ve been eyeing for a while. The price is right, and you’re tempted to hit “buy now.” But instead of jumping to the checkout, you decide to add the item to your cart and wait. You tell yourself, “I’ll give it 24 hours before I make my decision.” This small but powerful act of pausing could save you money and prevent unnecessary purchases. It works by giving you time to think, evaluate your wants vs. needs, and reconsider the purchase before it’s too late. Even if you do decide to buy it, you might find that you don’t feel as rushed or impulsive, which is a win in itself.

For example, let’s say you’ve had a financial setback and are considering taking out a title loan in Mississippi to cover an emergency. Instead of rushing into this decision without thinking, you could use the 24-hour rule. Give yourself time to explore other options, consider your budget, and reflect on whether borrowing money is the best solution for your situation. You might be surprised at how much clearer your choices are after giving yourself some space.

In this article, we’ll dive deeper into why using the 24-hour rule can be a game-changer in your financial decision-making and how to implement it effectively in your everyday life.

What Is the 24-Hour Rule?

The 24-hour rule is a simple but effective technique for curbing impulse spending. Instead of making an impulsive purchase the moment you feel the urge, you step back and wait for 24 hours before you make any final decisions. This rule applies to non-essential purchases—those items you don’t truly need but simply want in the moment.

The goal of this rule is not to deny yourself pleasure or enjoyment but to give yourself time to evaluate whether the purchase is really worth it. In many cases, the initial excitement fades after a day, and you might find that you can live without the item. The extra time gives your brain a chance to catch up with your emotions, which can prevent buyer’s remorse and financial stress.

Why the 24-Hour Rule Works

You might be wondering, “Why does waiting 24 hours make such a difference?” Well, the human brain is wired for instant gratification. When we see something we want, it triggers a dopamine response—essentially, a “feel-good” chemical that encourages us to act immediately. This is why we often make purchases on impulse, especially when we’re excited about an item or attracted to a sale.

However, if you can pause and give yourself 24 hours, your emotions have time to settle, and the excitement wears off. By then, you’ve had time to think through the decision and consider if it’s truly something you need or if it’s just a temporary desire. The result? You’re more likely to make a thoughtful, reasoned decision rather than an emotional one.

The Benefits of Using the 24-Hour Rule

1. Avoid Impulse Spending

One of the biggest benefits of the 24-hour rule is that it helps curb impulse spending. We’ve all been there—browsing online or shopping in person, and something catches our eye. Before we know it, we’ve made the purchase without really thinking about it. The 24-hour rule gives you a break from that rush of excitement, allowing you to step back and ask yourself, “Do I really need this?”

2. Save Money

By waiting 24 hours before making a purchase, you can avoid buying things that aren’t necessary. Over time, this can add up to significant savings. If you typically spend money on non-essential items, the 24-hour rule can help you become more mindful of your spending habits and keep more money in your pocket.

3. Build Better Financial Habits

Using the 24-hour rule regularly can help you build stronger financial discipline. When you pause before making a purchase, you develop the habit of evaluating your financial decisions. This can translate into other areas of your financial life, such as saving, investing, or making big financial decisions like taking out a loan.

4. Reduce Buyer’s Remorse

Ever bought something and regretted it later? Many of us have been there. The 24-hour rule helps to reduce buyer’s remorse by allowing you to make more informed decisions. By waiting, you give yourself a chance to reconsider the purchase and decide if it truly aligns with your goals and values.

How to Implement the 24-Hour Rule in Your Life

Now that you understand the benefits of the 24-hour rule, let’s talk about how you can start using it in your daily life. Here are some tips to help you get started:

1. Add Non-Essential Items to Your Shopping Cart

When you’re shopping online, rather than making an impulse purchase, simply add the item to your cart and wait 24 hours. During that time, ask yourself questions like:

  • Do I really need this right now?
  • Will I still want this item tomorrow?
  • How will this purchase impact my budget?

If, after 24 hours, you’re still excited about the item, then go ahead and buy it. If not, you’ve saved yourself the cost of something that wasn’t really necessary.

2. Put Yourself on a Budget

Having a clear budget can make it easier to decide whether to implement the 24-hour rule. If you have a set amount of money for discretionary spending each month, sticking to that budget can help you make better choices. If the item isn’t in your budget, it becomes easier to step back and wait before buying it.

3. Evaluate Your “Wants” vs. “Needs”

One of the keys to success with the 24-hour rule is distinguishing between wants and needs. A “want” might be the latest gadget or clothing item, while a “need” is something that serves a practical purpose in your life. If you can identify your true needs, you’ll be more likely to avoid impulse buys that don’t serve your long-term goals.

4. Use the Time to Find Alternatives

If you still want the item after 24 hours but don’t want to spend the money, use the time to explore alternatives. Maybe you can find a similar item for a lower price, or perhaps you can wait for a sale or coupon before making your purchase.

Conclusion: The Power of Patience in Financial Decisions

The 24-hour rule is a simple yet powerful tool to help you make better financial decisions. It gives you the time to think before making purchases, reduces impulse spending, and ultimately helps you manage your money more effectively. While it may not be realistic to apply the rule to every single purchase, using it for non-essential items can help you stay on track with your financial goals and prevent regret later. By taking the time to pause and evaluate your desires, you can make smarter financial choices and enjoy greater financial freedom in the long run.

Mark Carney Elected Liberal Leader, Faces Off Against Trump and Poilievre

canada economic independence

Mark Carney has been elected leader of Canada’s Liberal Party, succeeding Justin Trudeau in a high-stakes leadership race. He is now set to lead the party into the next federal election, expected before October, against Conservative leader Pierre Poilievre, whose party currently leads in the polls.

One of Carney’s immediate challenges will be managing Canada’s strained relationship with the U.S. President Donald Trump has blamed Canada for illegal immigration, threatened to impose steep tariffs, and even suggested making Canada the 51st state.

In his first remarks as leader, Carney took a firm stance, vowing to maintain retaliatory tariffs “until the Americans show us respect.” Criticizing Trump’s trade policies, he declared, “In trade as in hockey, Canada will win.”

Poilievre, who has sought to distance himself from Trump, attacked Carney’s leadership credentials, calling him unfit to stand up to the U.S. Carney fired back, warning that Poilievre’s policies would leave Canada “divided and ready to be conquered.”

Carney, a former central banker, has centered his campaign on economic prosperity, clean energy, and shifting the financial burden of carbon taxes from consumers to corporations. He also played a key role in stabilizing economies during the 2008 financial crisis and Brexit.

Trudeau, who led the Liberals for over a decade, warned that Canada faces an “existential challenge” from the U.S. Carney has echoed this sentiment, advocating for aggressive trade policies to counter Trump’s tariffs while strengthening Canada’s economic independence.

With tensions rising and the election approaching, Carney’s leadership will be tested as he navigates Canada’s economic future and its turbulent relationship with the U.S.

Related Readings:

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Satyameva Jayate: The “True” (Dataset) Alone Triumphs! 

Back View of Woman Holding Laptop Computer, Standing Next To a Big Digital Screen and Interacting with AI Neural Network 3D Visualization.

By Roopa Prabhakar

The Sanskrit slogan Satyameva Jayate, which means “Truth alone triumphs,” assumes fresh meaning in a time when artificial intelligence (AI) is reshaping global narratives. Concerns about data integrity, AI-generated disinformation, and the erosion of truth are growing as countries compete to control the AI space. The question of whether “truth “in AI will ultimately triumph or if we are speeding toward a period of disinformation and social instability emerges when nations place a higher priority on AI supremacy than regulation. 

All Bets Are Off in the AI Race 

Even the European Union, which has set the standard for AI governance, is now racing to catch up to China and the United States, despite once being a strong supporter of AI safety and regulation. At the recent AI Paris Summit, there was a lot of talk about AI safety, transparency, and ethical AI, but little concrete action. The U.S., UK, and China notably refrained from signing the AI safety declaration, signaling that economic and strategic concerns outweigh ethical considerations. The urgency of the AI race has pushed global guardrails to the back burner, making innovation the primary currency of competition. 

Meanwhile, China’s DeepSeek AI model has spooked Western nations, demonstrating that China is rapidly catching up to OpenAI and other leading AI developers. DeepSeek’s breakthrough highlights how the future of AI dominance hinges not just on powerful models but on access to the most comprehensive and accurate datasets. In this high-stakes race, the country or organization with the most truthful, expansive, and representative dataset will ultimately win. 

The Dangers of ‘Quick and Dirty’ AI 

With countries vying for AI supremacy, many are cutting corners, leading to “quick and dirty” AI. The result? Models that spread disinformation, reinforce biases, and exacerbate societal inequalities. One recent example of this is the viral AI video featuring fabricated appearances of Jewish celebrities condemning Kanye West’s antisemitic remarks. 

The video, which appeared authentic to many viewers, falsely depicted figures like Scarlett Johansson and Adam Sandler. Johansson later spoke out, warning that AI poses a ‘far greater threat’ than many realize. The ability to generate hyper-realistic yet entirely fabricated content not only fuels misinformation but also has the potential to enrage populations, incite violence, and disrupt societies. If AI development continues unchecked without strong safeguards, we risk entering an era where fabricated realities will overshadow the truth. 

The Need for a ‘TRUE’ Dataset in AI 

Given these challenges, the importance of data integrity in AI cannot be overstated. For AI to be truly beneficial and reliable, it must be built upon what we call a ‘TRUE’ dataset: 

  • T – Transparency: AI datasets must be sourced ethically, with clear documentation on how data is collected and used. 
  • R – Representativeness: Data must be inclusive and diverse, ensuring that AI models do not inherit biases that skew results. 
  • U – Updated: AI must continuously learn from fresh, verified data to remain accurate and relevant. 
  • E – Ethical: AI development must align with ethical guidelines that respect privacy, consent, and fairness. 

The Future: Will Truth in AI Prevail? 

History has shown that misinformation spreads faster than truth. As the famous adage goes, “A lie can travel halfway around the world before the truth can get its shoes on.” The same applies to AI. Flawed AI models will likely dominate the landscape in the short term, fueling confusion and distrust before robust, truth-driven AI solutions emerge. 

However, those who invest in ‘TRUE’ datasets—ones that are transparent, representative, updated, and ethical—will ultimately lead the next AI revolution. The AI battle is not merely about who builds the most powerful model but about who builds the most truthful one. In the end, just as Satyameva Jayate reminds us, only truth will stand the test of time. 

The question remains: will AI developers and nations heed this lesson, or will they let short-term gains overshadow long-term credibility? Only time will tell, but one thing is certain – truth in AI is no longer just an ethical ideal; it is a necessity for the future of society itself.

About the Author

Roopa PrabhakarRoopa Prabhakar, holds a Master’s degree in Electrical and Computer Engineering and a bachelors in Electronics and Communication Engineering. She has over 20 years of experience in data & analytics and currently serves as a Global Business Insights Leader at Randstad Digital. She specializes in modernizing & migrating legacy technology towards AI-enabled systems, bridging traditional IT roles with AI-powered functions. As an independent researcher, Roopa focuses on gender bias in AI, informed by works from UN Women and the World Economic Forum. 

The World’s Most Ambitious Mega-Projects and Their Economic Impact

Silhouette of engineer and construction team working at site over blurred background for industry background with Light fair.

Large-scale, complex developments known as mega projects refer to advanced engineering, large-scale funding, and long-term planning. These projects often include infrastructure, real estate, or industrial developments that aim to boost trade, provide jobs, drive economic growth, and draw foreign capital. In this article we will explore some of the world’s most ambitious mega-projects and their economic implications.

Belt and Road Initiative (China)

Launched in 2013, China’s Belt and Road Initiative (BRI) is a vast project in infrastructure and economic development encompassing several continents. With an eye toward improving regional connectivity, the BRI has major economic ramifications:

  • Global GDP Growth: Studies estimate that the BRI could increase global GDP by $7.1 trillion annually by 2040, primarily through improved trade routes and infrastructure.
  • Trade Enhancement: The project is expected to increase trade flows by 4.1% in included nations, therefore lowering world trade costs and promoting economic integration.
  • Foreign Investment: By upgrading infrastructure, the BRI makes participating countries more attractive to foreign investors, potentially increasing capital inflows.

However, these advantages are coupled by questions about debt sustainability for involved nations since infrastructure projects could result in large financial commitments.

Palm Jebel Ali (United Arab Emirates)

The Palm Jebel Ali, a landmark property by Dubai-based Nakheel, is experiencing a huge recovery. In October 2024, Nakheel granted contracts worth more than AED 5 billion ($1.4 billion) to build 723 ultra-luxury homes on the island’s first six fronds. This investment is part of the overall plan to revive the project, which has been on hold since the 2008 financial crisis. Economic impacts include:

  • Economic Diversification: The initiative is consistent with the UAE’s overall plan of transitioning from oil-dependent growth to a diversified and sustainable economy, encouraging economic development through trade, commerce, and innovation.
  • Job Opportunities: This project is expected to generate employment opportunities in the construction, hospitality, and retail sectors, thereby fostering economic growth and local employment.
  • Tourism Growth: It is anticipated that Palm Jebel Ali will boost tourism by offering new accommodation choices and attractions.

NEOM and The Line (Saudi Arabia)

Saudi Arabia’s NEOM is an important part of the country’s Vision 2030 ambition to diversify its economy away from oil dependence. Designed as a $500 billion smart metropolis, NEOM is a collection of various ambitious projects including The Line, a linear city meant to house up to 9 million people. The economic projections for NEOM:

  • Job Creation: Focusing on high-skill, high-paying jobs, NEOM is planned to create about 380,000 jobs, thus expanding employment possibilities for Saudi nationals.
  • GDP Contribution: The economic activities within NEOM could contribute up to $48 billion to Saudi Arabia’s GDP by 2030, bolstering the nation’s economic diversification efforts.

However, the project confronts obstacles including questions about human rights and environmental sustainability, which may have an impact on its long-term viability and interest to international investors.

Eko Atlantic (Nigeria)

Eko Atlantic is a planned city in Lagos, Nigeria, being constructed on land reclaimed from the Atlantic Ocean. When completed, the new peninsula is expected to have at least 250,000 people living there and daily commuter traffic of 150,000. The construction also aims to stop Lagos city’s shoreline from eroding. The economic impacts include:

  • Job Creation: It is expected to generate countless jobs in industries such as construction, real estate, and services, contributing to local employment.
  • Foreign Investment: Expected to draw large foreign direct investment by providing contemporary infrastructure and business-friendly legislation, thereby establishing Lagos as a competitive location for multinational companies.
  • Trade Enhancement: The development includes a new deep-sea port, which is expected to promote trade by expanding cargo handling capacity while improving regional logistics.

Lobito Corridor (Angola and Democratic Republic of Congo)

The Lobito Corridor is a significant infrastructure project that connects Angola’s Atlantic port of Lobito to the mineral-rich regions of the Democratic Republic of the Congo (DRC) and Zambia. This corridor allows for the effective export of important minerals such as copper and cobalt from the DRC’s mining areas to global markets. Economic impacts include:

  • Trade Facilitation: The railway provides a more efficient route for exporting minerals, enhancing trade between Africa and global markets.
  • Economic Diversification: For Angola, the project offers an opportunity to diversify its economy beyond oil by boosting the mining sector.
  • Job Creation: The construction and operation of the railway are expected to generate employment opportunities in both countries, contributing to economic development.

This project also reflects geopolitical dynamics, as the U.S. seeks to counter China’s influence in Africa through infrastructure investments. In December 2024, US President Joe Biden announced an additional $600 million investment in the project, giving the total US commitment to $4 billion.

Challenges and Considerations

While mega-projects have the potential to drive economic growth, they also come with significant risks:

  • Cost Overruns and Delays: A study of 48 mega-projects found that poor execution led to cost and time overruns in 73% of cases, often due to their complexity and scale.
  • Environmental and Social Impacts: Large-scale developments can lead to environmental degradation and social displacement, as seen in projects like NEOM.
  • Debt Sustainability: Financing these projects often involves significant borrowing, which can lead to debt sustainability issues, particularly in developing countries.

Because of their natural complexity and long timescale, mega-projects sometimes face major difficulties including budget overruns and delays. Unexpected problems could affect these initiatives and slow down advancement. However, they provide valuable lessons in strategic planning, risk management, and innovation.

Mega-projects also show the requirement of great stakeholder cooperation since effective implementation usually depends on government funding, corporate investment, and community involvement. By analyzing past successes and failures, future projects can be better optimized for resilience, profitability, and sustainability.

The Science of Employee Engagement: What Actually Works (and What Doesn’t)

Young employees sitting in the office at the table and using a laptop
Image by standret on freepik

A truly engaged workforce doesn’t just clock in and out—they innovate, collaborate, and drive businesses forward. Yet despite all the buzz, many organizations still get it wrong, confusing engagement with perks or flashy office aesthetics.

HR consulting firms often emphasize the need for a structured, evidence-based approach to engagement, and the data backs them up. Companies that get this right don’t just see happier employees; they see better business outcomes, from higher retention to increased innovation. So, what actually works when it comes to keeping employees motivated?

What We Think Works (But Doesn’t)

  1. Ping Pong Tables & Free Snacks
    Silicon Valley may have popularized the idea that a stocked kitchen and office games create a great work environment, but research suggests otherwise. Perks can create a nice atmosphere, but they don’t drive long-term engagement. Employees appreciate meaningful work, not just free kombucha.
  2. Annual Performance Reviews
    Feedback should be continuous, not crammed into a once-a-year evaluation. Annual reviews are often stressful, retrospective, and lack real-time relevance. Employees thrive when they receive timely, constructive feedback that helps them grow.
  3. One-Size-Fits-All Incentives
    Throwing bonuses at employees without understanding what motivates them can backfire. Engagement isn’t just about money—it’s about recognition, purpose, and growth. Financial incentives can work, but only when aligned with intrinsic motivation.
  4. Mandatory Team-Building Events
    Forcing employees into team-building exercises—especially ones that feel contrived or inauthentic—can have the opposite effect. Real team cohesion comes from organic collaboration and a culture of trust, not from escape rooms and trust falls.
  5. Open Office Plans
    While open office spaces are meant to encourage collaboration, they often lead to distractions and a lack of privacy. Many employees struggle to focus in noisy environments, leading to frustration rather than engagement.
  6. Unlimited PTO (That No One Uses)
    The idea of unlimited paid time off sounds great, but in many cases, employees end up taking fewer days off due to fear of judgment or workload concerns. A better approach is encouraging leaders to set an example by actually taking time off and reinforcing a culture that prioritizes rest.

What Science Says Actually Works

Purpose-Driven Work

People don’t just work for paychecks; they want to feel their contributions matter. Organizations that tie individual roles to a broader mission see higher engagement. Employees need to understand why their work is important, not just what they’re supposed to do.

study by Harvard Business School found that 90% of employees who work at companies with a sense of purpose where their work has real impact feel more inspired, motivated, and loyal. Organizations can reinforce this by sharing customer testimonials, success stories, or data that connects daily tasks to meaningful outcomes.

Autonomy & Trust

Micromanagement is a surefire engagement killer. Research shows that when employees have autonomy in how they complete their tasks, they are more motivated and innovative. Trusting employees to make decisions fosters accountability and ownership.

Autonomy should be supported with clear expectations and resources. Employees are most engaged when they have the freedom to experiment within structured frameworks that define goals without dictating every step.

Continuous Development & Learning

Employees who feel stagnant disengage quickly. Companies that invest in training, mentorship, and career development programs create an environment of growth. Whether through professional courses, leadership opportunities, or cross-functional projects, learning keeps employees invested in their roles.

The most effective learning programs integrate on-the-job application. Research suggests that employees retain more information when they apply new skills immediately, making experiential learning a fundamental engagement strategy.

Genuine Recognition

People crave appreciation. A simple, sincere “thank you” from leadership or peers can significantly boost engagement. Recognition doesn’t always have to be monetary; it just needs to be timely and meaningful.

Peer-to-peer recognition can be just as powerful as recognition from leadership. Creating structured ways for employees to appreciate each other, such as kudos boards or shout-outs in team meetings, fosters a culture of appreciation.

Work-Life Balance (for Real, Not Just in Policy)

Burnout is real, and so is the need for rest. Encouraging work-life balance isn’t just about offering PTO—it’s about fostering a culture where employees actually feel comfortable using it. Organizations that prioritize mental well-being see not just happier employees but more productive ones.

The way leadership models work-life balance significantly impacts employee behaviour. Leaders who actively disconnect from work outside office hours and encourage flexible schedules set a precedent that makes employees more likely to follow suit.

The Role of Leadership in Engagement

Engagement starts at the top. Leaders who demonstrate transparency, communicate a clear vision, and genuinely care about their teams cultivate stronger workplace morale. Employees take cues from leadership—if executives prioritize engagement, the entire company culture will reflect it.

The Power of Employee Feedback

Employees who feel heard are more likely to be engaged. Companies that actively seek and act on employee feedback foster a sense of belonging and continuous improvement. Whether through pulse surveys, one-on-ones, or open forums, feedback should be a two-way street.

The Impact of Psychological Safety

Employees are more engaged when they feel safe expressing ideas and concerns without fear of retribution. Psychological safety fosters innovation, creativity, and open communication. Organizations that cultivate an environment where employees can voice their thoughts without negative consequences see higher levels of engagement and collaboration.

Flexible Work Models & Their Effect on Engagement

The shift to hybrid and remote work has reshaped engagement dynamics. Organizations that offer flexibility in work arrangements see higher job satisfaction and productivity. Employees value control over their work environment, and companies that embrace flexibility retain top talent more effectively.

Making Engagement a Strategy, Not a Buzzword

Building a truly engaged workforce isn’t about trendy perks or generic strategies—it’s about understanding what motivates your team members at the core of who they are. Not everyone will want to be recognized in front of the entire team, for example. At the end of the day, nothing can replace knowing the people you call employees and what makes each of them tick.

That said, however, if your engagement strategy starts and ends with office snacks, it might be time for a rethink. Employees don’t want gimmicks—they want purpose, trust, and a workplace that genuinely values them. Get that right, and engagement will take care of itself.

EDITOR'S PICK OF THE WEEK

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The Performance and Transformation Orchestrator: The CFO’s New Mandate in the Age of AI

By Terence Tse CFOs are evolving into AI-driven transformation orchestrators, balancing finance, technology, and strategy while upskilling teams, managing risks, and driving measurable business value. A key insight from this year’s AI for CFOs event, organized...

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