Successful decision-making hinges on gathering and analysing data effectively. Here, Scott Mautz argues the benefits of the “Collect and Respect” credo, and puts forward strategies to broaden perspective, avoid biases, and critically assess the available information, so helping to ensure that your decisions derive the optimum leverage from it.
Leaders are required to make decisions all day long, but some are more skilled at making them than others. In my research, I have found that the best leaders draw on their mental strength for the discipline, courage, and conviction it takes to make better decisions, more decisively.
One key area to focus on to improve your decision-making is data – both collecting it and analysing it wisely. Research from the Kellogg School of Management showed that, in the typical meeting, an average of three people do over 70 per cent of the talking. That makes it hard to get a diversity of input to aid decision-making, especially if there are introverts you’d like to hear from. But a breadth of input is critical for making great decisions. Otherwise, you risk working in an echo chamber, a vacuum, with only a few vocal opinions shaping an incomplete point of view.
Of course, just collecting data to broaden your point of view isn’t enough. Potentially great decisions turn into misguided ones when that data isn’t properly analysed.
To ensure that you’re gathering perspective-broadening data, in the right way, and to then properly honour and respect that data by analysing it critically, you should invoke the “Collect and Respect” credo. The credo centres on three fundamental points to keep in mind when collecting data, along with three key points for analysing data.
When Collecting Data Force Fresh Perspective
This simply means to gather data from sources outside of your typical circle. For example, encourage introverts at that meeting to share their points of view. Or get an informed outsider’s point of view – someone in the industry, but not close to the decision. For example, say you’re struggling to decide which vendor should supply a key component. So, you bring in outsiders from other companies, all of whom have experience with each vendor, and who can share pros and cons of each.
It also helps to seek out others to contradict your opinion, not validate it. Ask someone to play devil’s advocate and challenge assumptions. Of course, this isn’t about gathering so much data that you overwhelm yourself or unduly delay a decision, but about expanding your point of view selectively and wisely.
Beware the Danger of Familiarity
Every piece of information you receive from someone else has been structured, represented, or filtered in a way intended to influence your opinion.
Being super-knowledgeable in an area can be just as dangerous as helpful. When making a decision on a familiar topic, it’s easy to cut corners and just rely on what you already know to make the call. But when you do, you lose objectivity and may miss important, fresh perspectives. For example, say you have to hire someone for a role on your team, a role you’ve personally occupied in the past. So, you cut the hiring process short and hire someone like you (since you did the job so well and know what it takes). But, in so doing, you miss interviewing candidates who might be very different from you, and who would bring a much-needed new perspective to the table. The goal here is to keep challenging what you know and recognise when you’re too close to be objective.
Revisit Your Values
While collecting a variety of data, don’t forget one constant: your values. Revisiting your values can make it clear what to decide. Values can turn guesses into good decisions. For example, if a core value is risk-taking, your decision should probably push some boundaries.
When Analysing Data
1. Be Mindful of How Data Is Presented to You
Every piece of information you receive from someone else has been structured, represented, or filtered in a way intended to influence your opinion. Be careful to avoid what neuroscientists call the “framing bias”. This bias occurs when your decision is influenced not by what information is presented, but how it’s presented.
As a simple example to illustrate, a team shows a chart visually indicating a high growth rate for a product (Chart A below), for the period from April through May.
At a glance, the overall visual impression is one of high growth. But when you change the scale of the chart and examine the same data over a longer time period, from January through July (Chart B), you see it’s a modest short-term spike amid an overall alarming decline. How data is presented can shape the decision you make, so it’s important to keep a critical eye.
Now, some framing of information is often helpful, for example to help make different decision options clearer. Just keep in mind the motivations behind the information or argument presented. Be clear on what is fact and what is opinion. Watch for potential distortion or exaggeration of facts or data. And surround yourself with people who can help break down and interpret the data you have access to, and who can help course-correct any of your misperceptions about the data.
2. Listen Carefully to What’s Said and Not Said
Actively listen when people are sharing data or their point of view. Ask lots of questions. Don’t get swayed by emotion and pay attention to what’s not being said. For example, you’re trying to decide whether or not to buy that new car. And while the salesperson goes on about the fantastic mileage, they’re not answering your question about safety ratings. There’s often something behind what’s not being said.
3. Analyse Versus Paralyse
Invest the time you’ve allotted to carefully analyse the data you’ve collected. But don’t drown in the data, getting paralysed by it all, unable to discern what to do next.
Look for patterns in data, or discrepancies and inconsistencies. Of course, keep an open mind, but at the same time, question data sources and apply some healthy scepticism. If it’s a big strategic decision, take time to analyse, up until the point you worry that the opportunity will pass you by (like when acquiring a key competitor or investing in a start-up).
Again, though, avoid analysis paralysis. Equipped with the best information and perspective you have, just make the call. And don’t look back – except, possibly, to later evaluate that decision and learn from it.
Avoid analysis paralysis. Equipped with the best information and perspective you have, just make the call.
You can also overcome analysis paralysis by following the advice of Google’s first chief decision scientist, Cassie Kozyrkov, who says this of critical analysis: commit to your default decision up front. Meaning, pick a decision among your emerging options, up front, using your best judgement of the pros and cons of the options at that time. Ask yourself, “If I see no additional data, or more influential data, beyond what I’ve already seen, what will I do? Which decision would I make if I had to choose right now?” Then, have the discipline to stick to your default choice if the data doesn’t clearly tell you otherwise. This keeps you from swimming in the data for too long or relying on it too much.
4. Your First Small Step
Mark deadlines for upcoming substantive decisions on your calendar. Also mark a window of time before each deadline for data collection and analysis (reviewing the “Collect and Respect” credo principles for each at that time). We often don’t gather the data we need for an informed decision because we feel rushed for time, not able to wait for the data. So, plan for it. And keep in mind that the data is only as good as your disciplined analysis of it. Being careless in the process here is as unhelpful as never having collected the data to begin with.
5. In Moments of Weakness
Sometimes you have to rush to a decision or just make the call, and that’s understandable. But when you feel like you’ve skipped the data collection and analysis steps and it could have affected the quality of the decision, commit to upping your discipline next time around. Remember the decision you made without proper analysis, and compare it to the one you made where you did due diligence. You’ll surely see a difference in the quality of decision that will reinforce the importance of getting back on track here for future decisions.
There’s no question that decision-making is one of the key tests of leadership. By developing good data-gathering and analysis habits, you’ll be on your way to passing that test with flying colours.
Scott Mautz – author ofThe Mentally Strong Leader, is the founder and CEO of Profound Performance™, a keynote, training, and coaching company. Mautz is a former Procter & Gamble executive who successfully ran four of the company’s largest multi-billion-dollar businesses. He is also the multi-award-winning author of Leading from the Middle, Find the Fire, and Make It Matter. Mautz has been named a “CEO Thought-leader” by the Chief Executives Guild and a “Top 50 Leadership Innovator” by Inc.com, He is faculty on reserve at Indiana University’s Kelley School of Business for Executive Education and is a top instructor at LinkedIn Learning. To learn more, visit his website: www.scottmautz.com.
The automotive sector is rapidly evolving, focusing on digitalisation and social media platforms. Renowned car manufacturer companies face a shortage of skilled personnel around the World due to changing environmental conditions and stricter criteria. Social media platforms have revolutionised recruitment practices, requiring firms to balance specialised tools with integrated systems.
The study investigates how car manufacturer companies can influence potential candidates to apply for its production plants. They employ various advertising strategies, including celebrity endorsements, sports sponsorships, social media influencer partnerships, and viral video content to attract diverse demographics and boost sales. They also use predictive analytics and AI Artificial Intelligence in talent search to improve digital presence and understand customer behaviour. The companies are also developing VR and AR applications for efficiency and performance optimisation.
International enterprises use social media platforms to engage with diverse demographics and tailor job opportunities. Utilising AI-based methodologies, video content, and data analytics, the companies can enhance recruitment efficiency, showcase they culture and values, and improve they recruitment strategies.
Introduction
Automobiles are a global symbol of social standing and economic success1. The automotive sector is rapidly evolving, focusing on digitalisation and social media platforms. Failure to adapt could lead to lose the market dominance or lag2. Technology, particularly the internet, has significantly impacted society, changing employment attitudes and recruitment processes3.
Recruitment is a systematic process of attracting qualified individuals to an organisation, influenced by new technologies and innovations4,5.
Volkswagen, as a prominent car manufacturing company currently operates five manufacturing plants in Mexico, including San Jose Chiapa 1, Puebla 2, Escobedo 3, Querétaro City 4, and Silao 5, see Figure 1.
VW faces challenges in identifying suitable candidates for positions in Puebla and Silao, Mexico, due to the abundance of candidates and recruitment tactics6. This shortage is particularly prevalent in these regions.
Social media platforms have revolutionised recruitment practices, leading to the rise of “social” recruitment software and the need for firms to balance specialised tools with integrated systems, influencing marketing and consumer-to-consumer interactions5,8.
The study investigates how this renowned car manufacturer company can influence potential candidates to apply for its production plants in Mexico.
Evolution of Recruitment Practices within the Automotive Industry
Traditional Recruitment Methods
The recruitment industry, dating back to medieval times, has evolved through internal recruitment, promotion, networks, and traditional advertising techniques, with rapid technological advancements transforming methods. Table 1 shows the changes in HRM during the last 100 years.
Before the early 2000s, conventional recruitment techniques including classified advertisements and headhunting were widely accepted and deemed effective. During this period, individuals seeking employment would heavily depend on classified advertisements included in newspapers, job boards, and informal communication channels to discover potential job openings. Meanwhile, recruiters would invest significant amounts of time in scrutinising resumes and conducting face-to-face interviews to identify the most suitable candidate for a given position. As their efficacy has diminished in contemporary times, these methodologies have undergone a gradual evolution, leading organisations to adopt the utilisation of recruiting agencies to facilitate the identification of suitable applicants. However, despite the advancements in technology, conventional recruitment approaches have predominantly retained their fundamental characteristics9.
Organisations establish personal connections with candidates, emphasising job characteristics, and communicating reasons for interest. Employment agencies facilitate recruitment, requiring significant investment in resources and time10, see Table 2.
The implementation of successful recruitment and selection processes is closely linked to the appointment of a competent employee.
The current period is characterised by intense rivalry to attract talented individuals, and “recruitment” has become widely recognised as a crucial organisational process. It serves as a means of identifying prospective applicants and enticing them to apply for available positions. Recruiters employ a range of recruitment strategies, including job advertisement, internet portals, word-of-mouth, and social media, to attract eligible applicants. It has been observed that the inclination of recruiters to utilise these tactics is contingent upon many pre-hire and post-hire consequences, including the number of applications received, the knowledge of candidates, the efficiency of filling vacancies, the subsequent job performance of new hires, rates of absenteeism, as well as the commitment and satisfaction levels of the applicants11.
The implementation of successful recruitment and selection processes is closely linked to the appointment of a competent employee. The significance of recruitment should not be underestimated, as the selection of an inappropriate candidate can result in diminished productivity, recruitment expenses, elevated training costs, increased likelihood of task underperformance, and a higher probability of client attrition. Hence, organisations exhibit heightened caution in their recruitment endeavours. The principal aim of organisations is to recruit suitable candidates while rejecting unsuitable ones12.
Digitalisation Of Recruitment
E-recruitment is a systematic process involving the selection of qualified individuals from a global pool, aiming to balance suitability and cost-effectiveness while enhancing efficiency in the hiring process13, see Figure 3.
E-recruitment, a shift in job searching and recruitment, involves gathering employment information through online platforms like corporate websites and commercial job boards, see Figure 4.
Significance of Social Media in Employer Branding for the Automobile Manufacturer Presentation
The VW Group has grown significantly since 1937, producing 12 brands and offering financial services like financing, insurance, leasing, and fleet management15.
The automotive industry is adapting to consumer preferences, government regulations, and market demands to enhance its market presence16. VW, as a leading European car manufacturer company invests heavily in manufacturing, sales, logistics, and technology17. The industry is generally shifting from a centralised manufacturing model to a decentralised, partnership-based network, focusing on regional and cultural preferences18.
Sustainability in the Automotive Industry
To promote sustainability, transportation must significantly reduce environmental impact. Stringent regulations and initiatives aim to achieve this. Technology advancements like Battery Electric Vehicles (BEVs) are often pursued, but obstacles hinder their widespread implementation and dissemination19. Electric mobility or e-mobility, is gaining prominence for efficient energy use in transportation and addressing sustainability challenges like climate change and urban air pollution. Sustainable strategies require a comprehensive assessment of society, economy and environment20, see Figure 5.
Conceptualisation Employer Branding
Volkswagen is expanding its brands into classic and sporty models. The company’s tagline, ‘Aus Liebe zum Automobil’ (For the love of automobiles), suggests the potential cannibalisation of lower-priced vehicles. The introduction of the Phaeton enhances its brand image21.
Utilising Social Media Platforms for Employer Branding
Organisations invest heavily in recruitment, using social networking platforms like LinkedIn and Facebook to connect with individuals, promote their businesses, and generate higher profits4. The car company uses social media for recruitment, product innovation, and marketing, with Instagram having high engagement. Adopting a well-crafted strategy and assertive video marketing can boost brand recognition32.
Impact of Genuine Employee Reviews on Organisational Reputation
Employees significantly influence a company’s reputation, shaping stakeholder attitudes and public perceptions22. Transparency in corporate communication is crucial for establishing a positive identity and fostering lasting connections22. Strategic management enhances reputation, while unfavourable reviews can be a liability23. Employees contribute to an organisation’s success through positive electronic word-of-mouth24.
Methods of Effective Social Media Recruiting for the Automobile Manufacturer
Analysis of Social Media Platforms
Car manufacturing companies use customised advertising strategies including celebrity endorsements, sports sponsorships, viral video content, and social media influencer partnerships to attract diverse demographics, boost sales, and strengthen brand identity25. They use image-based advertising to establish customer value and loyalty, promoting integrity and dependability. Innovative marketing strategies target a specific market segment, enhancing its market presence26.
Strategy for Creation and Communication of Content
VW intensified uses social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote product launches, lifestyle content, and user-generated content. It also incorporates interactive website designs and mobile technology innovations, such as smartwatch applications, to engage with environmentally conscious consumers.
Integration of Predictive Analytics and Artificial Intelligence in Talent Search
Manufacturers use data analytics and AI to improve its digital presence and understand customer behaviour. By analysing web traffic, search terms, and social media mentions, the company refines marketing strategies26. Predictive analytics helps in talent acquisition by predicting future recruitment trends and business growth projections. This method can be used to organise and to allocate resources effectively. Predictive analytics also support identify employee success traits, enhancing recruitment outcomes, employee performance, and retention rates27.
Integration of Virtual Reality and Augmented Reality
VW is developing VR Virtual Reality and AR Augmented Reality applications to improve efficiency, minimise costs, and optimise performance throughout the product lifecycle. The company has created a cloud-based infrastructure to automate 3D data preparation pipelines and evaluate its ability to remotely render and stream 3D graphics to AR/VR headsets. It uses Amazon Web Services (AWS) and Innoactive Portal to transfer VR rendering and 3D data optimisation tasks to the cloud. This approach enhances the efficiency of the 3D data preparation pipeline and enhances rendering capabilities within the cloud environment28.
The advantages during the recruiting and onboarding process are shown in Table 3.
The integration of both components will yield a heightened level of immersion, rendering it particularly suitable for a younger audience. The removal of the headgear in augmented reality will present a more challenging endeavour, thereby fostering increased attentiveness to the user’s environment30.
In the field of automotive logistics, various activities and measures are implemented with the objective of optimising logistics processes, areas, handling devices, and material flow.
Logistics plays a pivotal role in the operations of automotive companies, serving as a critical component within their overall framework. It engages in a high degree of collaboration with the production process. Collectively, these entities engage in the manufacturing of automobiles, the production of service parts, the assembly of aggregates and their corresponding components, as well as the fabrication of tools and preparations.
In addition to its primary functions, logistics also encompasses the critical responsibilities of maintaining the availability of parts and components, while concurrently facilitating the implementation of new projects. In the field of automotive logistics, various activities and measures are implemented with the objective of optimising logistics processes, areas, handling devices, and material flow. To fulfill these stipulations, the incorporation of information technologies is executed, followed by the synchronisation of Just-in-Time procedures and the establishment of packaging protocols. Lastly, logistics concepts and projects are developed31.
Conclusion
Volkswagen, as a leading car company uses various social media platforms like LinkedIn, Facebook, and Twitter to engage with diverse demographics and tailor job opportunities to specific audience segments. The company uses a variety of content, including job advertisements, corporate culture insights, employee testimonials, career opportunity information, and event details, tailored to Mexican culture and the labour market. This content provides potential candidates with information about a company’s working environment and values, establishing a favourable perception of the company as an appealing employer.
Outlook
New trends in social media recruiting include the use of AI-based methodologies to enhance candidate pre-selection processes, video content for job advertisements and company insights, prioritising employer branding and storytelling to showcase the company’s culture and values, and data analytics for assessing and improving recruitment strategies. The manufacturer in this study can integrate these trends into its strategic approach by utilising technological advancements and developing innovative content. AI and automated chatbots can enhance the recruitment process efficiency, while video content can enhance communication efforts by fostering a more dynamic and engaging interaction with its target audience.
Emphasising employer branding and storytelling can effectively showcase the company’s culture and values. Data-driven methodologies can be employed to consistently evaluate and enhance the efficiency of a company’s recruitment strategies.
Acknowledgment The authors would like to thank Mr. Dipl. Ec. Ralf Thee, industrial engineer and project manager of the Research Association for Internal Combustion Engines (FVV) Frankfurt for years of support in the scientific area of automobile technology.
Zamir Madjidian studied Business Informatics at Leuphana University of Lüneburg, Germany. He is the founder and owner of FINEST SOLUTION GmbH, a recruitment firm headquartered in Hamburg, Germany. With his large team, he specialises in collaborating with small and medium-sized enterprises (SMEs) across Germany. To date, his firm has successfully placed over 700 skilled professionals at various partner companies, showcasing a profound understanding of technological requirements and effective talent acquisition strategies.
Roberto Carlos Ambrosio-Lazaro is currently a research professor with the Electronics Faculty at Meritorious Autonomous University of Puebla (BUAP). His research interests include developing energy harvesting technology, conversion and storage for renewable sources such as vibrations, solar, and thermal; integration of semiconductor materials for the development of solar cells and sensors; in addition, signal conditioning circuits for sensors and automotive electronic systems.
Michael Palocz-Andresen is a guest professor at BUAP Benemérita Universidad Autónoma de Puebla. From 2018 to 2021, he worked as a Herder-professor supported by the DAAD at the TEC de Monterrey in Mexico. He became a full professor at the University of West Hungary 2005- 2017. Currently, he is a guest professor at the TU Budapest, the Leuphana University Lüneburg, and the Shanghai Jiao Tong University. He is a Humboldt scientist and instructor of the SAE International in the USA.
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The world is your oyster. Or, in the modern context, your global marketplace.
It’s no longer a collection of isolated markets, but a vibrant, interconnected ecosystem of consumers and businesses. The global marketplace presents opportunities of increased revenue, broader customer base, and greater brand recognition. With this potential comes a new set of challenges.
Venturing into international markets requires more than just translating your website and hoping for the best. Customers are demanding and picky, they expect you to fully meet their needs, including providing convenient payment options and seamless flow.
What It Takes to Enter the International Market
Scaling your business across borders opens doors to a wider customer base and increased revenue potential. While domestic billing systems might suffice for local operations, venturing beyond national borders requires a more sophisticated approach.
Tracking currency fluctuations and exchange rates: Managing multiple currencies, tracking exchange rates, and ensuring accurate conversions for billing and invoicing can be a complex and time-consuming task.
Providing a variety of payment methods and gateways: Different countries have their preferred payment methods, from cards to e-wallets, bank transfers, and mobile payments. Integration with various payment gateways requires technical expertise and is often time-consuming and costly.
Consideration of linguistic and cultural differences: Billing documents, email notifications, and customer support materials need to be localized to cater to language and cultural preferences, ensuring clarity and positive customer interactions.
Tax Compliance: Navigating the complexities of tax regulations across multiple countries is a daunting task. Different VAT rates, sales tax laws, and reporting requirements necessitate a robust system to ensure compliance and avoid costly penalties.
Beyond Borders, Beyond Complexities
Rainex is your international billing navigator. The billing and subscription management system is designed to empower businesses to expand their reach and conquer new markets.
Rainex emerges as a beacon of simplicity and efficiency in the international billing landscape, providing a comprehensive solution that addresses the unique challenges of global businesses.
1. Multi-Currency and Payment Gateway Support:
Multiple gateways: Rainex is integrated with a wide range of global payment gateways, including popular options such as PayPal and Stripe, as well as local payment providers. Streamlined management of all payments and consolidation of data into a single space is essential for efficient growth.
135+ currencies: Support for practically all global currencies and smart routing removes barriers for international customers, allowing them to pay in their local currency without the hassle of currency conversions. This expanded accessibility opens up a wider market, increasing potential customers and revenue for your business.
Demanded payment methods: A wide range of proven payment methods, including ACH and QR codes, allow customers to choose their preferred ones, increasing convenience and boosting conversion rates.
2. Localization and Multilingual Capabilities:
Localized billing documents: Invoices, receipts, and statements are automatically translated into the appropriate language, improving customer comprehension and satisfaction.
Multilingual notifications: Rainex not only automates communication with customers, but also makes it as high-quality as possible by being multilingual. Keep your customers in the loop with a seamless global experience.
Localized self-service: The Rainex Customer Portal (more details below) is also your effective element for localizing products for specific markets. Multilinguality, complemented by flexible plan reflectivity settings in different currencies, ensures that the offer reaches your target audience.
3. Automated Invoicing and Tax Calculation:
Recurring billing: Automated recurring invoicing according to flexible settings relieves the ever-increasing workload of the team. In advance or at the end of the billing period (for autopayments), flat fee or per unit Rainex will generate and send any invoice to customers for you.
Compliance with global regulations: Rainex simplifies tax compliance by automating tax calculations based on specific geographic locations, product type and customer. This ensures billing accuracy and legal compliance.
Credit notes and refunds: Changes to subscriptions and cancellations are no longer your headache. Automatic generation of credit notes and adjustment invoices ensure seamless customer data accuracy. And full or partial refunds via the customer’s payment method require only a couple of clicks.
4. Flexible Subscription Management:
Flexible subscription plans: The ability to build various subscription tiers with different pricing, features and payment cycles empowers you to meet the needs of specific customer segments.
Cross-sale options: Extended versions of products and services through addons, charges, and single payments help to simultaneously improve customer satisfaction with the service and increase their average check.
Promotion: Flexible promotional tools can be the key to winning the market. Attract customers with different types of discounts customizable in Rainex, retain them with the value of your product.
5. Revenue Recovery Increase:
Payment reminders: Prefer to issue invoices earlier than the end of the billing period? Customizable reminders can help your customers remember to pay your invoice on time and keep your cash flow stable.
Dunning: Customer forgetfulness took over after all? Dunning, automatically activated when payment is not made on time, will kindly remind your customers of the late payment.
Intelligent retries: The rate of involuntary churn due to failed transactions, missing funds on the customer’s card, etc. will remain low! Rainex not only retries debits within your settings, but also notifies the customer of the failure.
On Top of the Smart Billing Platform
Customer Portal: Make self-service your competitive advantage with the Rainex Customer Portal! A convenient and secure space for customers to select subscriptions, supplement them with addons and charges, track and pay invoices, and manage their payment information. This transparency builds customer trust in the business. And a custom, fully branded space, including CNAME, keeps customers engaged in your company’s ecosystem.
Real-Time Analytics: Rainex provides valuable insights into global customer behavior, payment trends, and revenue performance, empowering you to make data-driven decisions for strategic growth. Monitor key performance indicators (KPIs) in real-time through intuitive customizable dashboards, allowing for quick analysis and decision-making.
AI Lead generation Tool: Rainex not only helps you manage your current customers, but also find new ones. GetLeads is unique for a billing system to generate leads based on filters and a portrait of current customers, generate a personalized offer for the decision maker and trigger an automated mailing in LinkedIn. Full cycle of customer interaction in a single place!
By choosing Rainex, you:
Reduce operational costs: For every 1,000 customers, you save up to 40 business hours for your managers on billing and payment tracking.
Increase revenue and profitability: Upsale and cross-sale opportunities increase check amounts for an average of 25% of customers.
Improve customer satisfaction: According to research, 75% of your customers would happily choose a self-service tool over interacting with customer support.
Improve customer retention: Dunning reduces involuntary churn by 17-35%.
Expand your market reach: Drive 89% increase in lead conversion with our AI tool to analyze customer portraits and better target your leads.
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By cutting unnecessary expenses, businesses can free up resources to explore new marketing avenues. Conventional approaches like advertising initiatives and extensive outbound marketing are not only costly but less effective. As a result, Search Engine Optimization (SEO) has grown hugely in importance because it can simplify the customer acquisition process, cut down expenses significantly, and improve efficiency overall.
The Costly Conundrum of Traditional Marketing
Traditional marketing methods have long been the standard for businesses aiming to gain new customers, but these tactics often demand hefty financial outlays. Paid ads, while viable in the short run, can swiftly gobble up marketing budgets, and once the cash flow stops, so do the leads. Outbound strategies like cold calling and direct mail are both time-eaters and wallet-drainers, with no guarantee of payoff. The outcome? Sky-high Customer Acquisition Costs (CAC) that gnaw away at profits and stunt growth.
SEO offers a compelling alternative. By tweaking your website and content for search engines, you can attract high-quality, organic traffic without the ongoing costs. Unlike paid ads, the benefits of SEO snowball over time and, when done right, can lift your business’s ranking on Search Engine Results Pages (SERPs), making it easier for potential customers to find you. This organic visibility is gold—it means you’re connecting with customers who are actively searching for what you offer, leading to higher conversion rates and lower acquisition costs.
The SEO process starts with thorough keyword research so you can recognize the common terms your potential customers use to find what they’re looking for. You can position your business as an industry authority by crafting high-quality, relevant content that answers these queries. Over time, this builds trust and credibility. And guess what? This persuades more and more customers to choose you over your competitors. SEO also involves optimizing your site’s technical aspects like load speed, mobile-friendliness, and user experience, which are crucial for keeping visitors and turning them into customers.
The Long-Term Benefits
One of SEO’s standout perks is its lasting impact. It does demand an initial investment of time and resources, but the long-term gains are substantial because, unlike paid ads, which cease to deliver once you stop spending, SEO’s results keep on growing exponentially. A well-optimized site can hold its ranking for years with minimal upkeep. This lasting visibility means a constant flow of organic traffic and leads, cutting down the need for pricey ad campaigns and outbound marketing.
SEO also provides invaluable insights into customer behavior via analytics tools. By grasping how potential customers find and navigate your site, you can endlessly tweak your SEO strategy to better suit them. This data-fueled method not only supercharges your SEO efforts but also spills over into other parts of your marketing strategy, upping efficiency and trimming costs.
If you’re based out of Waco, collaborating with a dedicated Waco SEO company can give you a competitive edge. They bring local insights and specialized expertise to your SEO efforts, ensuring your business stands out in regional search results. This partnership can streamline your approach and maximize your reach, driving quality traffic and lowering acquisition costs.
Embracing SEO for a Cost-Efficient Future
Every cent counts, and it would be unwise for any business to overlook the myriad benefits of SEO. By shifting from old-school, pricey marketing tactics to a robust SEO plan, companies can slash customer acquisition costs, reel in high-quality leads, and increase efficiency. SEO isn’t just a marketing tool—it’s a savvy investment that promises steady growth and a leg up in the digital arena.
Weaving SEO into your business game plan could be the key to streamlining operations and locking in a cost-effective future. Embrace the power of organic searches, watch your acquisition costs plummet, and see your customer base soar.
The fashion industry is notoriously challenging, characterized by rapidly changing trends, fierce competition, and economic uncertainties. Many brands emerge each year, but only a few manage to establish a lasting presence. Faviana is one such brand that has not only survived but thrived, carving out a niche in the competitive landscape of special occasion wear. To learn more, I interviewed Amy Moradi Nazar, the third generation behind Faviana’s success, and she shared about the strategies and values that propelled Faviana’s success, which offers valuable insights into what it takes to succeed in the fashion industry.
Building a Strong Foundation
Faviana’s success story begins with its founders, Shala and Paul Moradi, who emigrated from Iran in 1979. Faced with the daunting task of starting over, they combined Paul’s production and sales expertise with Shala’s passion for pattern making and fashion design. In 1988, they founded Faviana.
The early years were tough, requiring substantial support from family and friends. A pivotal moment came in 1989 with the creation of a ruched polka-dot dress, a design that became immensely popular and effectively “saved” the fledgling company. This breakthrough underscored the importance of innovative design and understanding market demand—two elements crucial for any fashion brand’s success.
Embracing Core Values
A pivotal moment came in 1989 with the creation of a ruched polka-dot dress, a design that became immensely popular and effectively “saved” the fledgling company.
Faviana’s unwavering commitment to its core values has been a key differentiator in its journey. These values include bringing out the best, embracing evolution, inspiring elegance, eliminating drama, and showing genuine concern. Unlike many brands that merely pay lip service to their stated principles, Faviana integrates these values into every aspect of its operations. This commitment is evident in the brand’s mission to empower women to feel good and celebrate themselves, reflected in the diverse range of sizes and styles they offer.
By focusing on inclusivity and body positivity, Faviana ensures that every woman can find a dress that makes her feel stunning. This dedication to customer satisfaction has built a loyal customer base and distinguished the brand in a crowded market.
Overcoming Industry Challenges
Faviana has faced and overcome numerous challenges over the years, from economic downturns to shifts in consumer behavior. During the 2008 financial crisis and the COVID-19 pandemic, the fashion industry saw significant declines in sales. Faviana navigated these turbulent times through strategic planning and a steadfast commitment to its core values.
Adapting to Market Changes: The ability to adapt quickly to changing market conditions has been vital. Faviana embraces evolution as a core value, which means continually innovating and staying ahead of trends. The brand’s design team works tirelessly to create styles that resonate with contemporary tastes while maintaining the timeless elegance that Faviana is known for.
Strengthening Retail Partnerships: Another strategic move has been cultivating strong relationships with retail partners. Faviana is known for its impeccable fit and high sell-through rates at the retail level. The brand invests significant time in understanding the unique needs of each retail partner, ensuring a personalized approach that fosters mutual growth and success. This partnership model not only boosts sales but also reinforces brand loyalty among retailers.
Leveraging Family Business Strengths
Operating as a family-owned business has provided Faviana with unique strengths that have contributed to its success. These strengths include strong trust and understanding among team members, shared values, and exceptional commitment and loyalty.
Trust and Communication: In a family business, there is a deep understanding of each other’s strengths, weaknesses, and motivations. This high level of trust and communication facilitates smoother decision-making processes and enhances operational efficiency.
Shared Vision and Values: The shared values and unified vision of the company create a cohesive culture that prioritizes sustainability and legacy. This long-term perspective has enabled Faviana to remain focused on its mission and core values, even during challenging times.
Commitment and Loyalty: The personal investment of family members in the business’s success translates into a high level of dedication and loyalty. This commitment extends to all employees, who are considered part of the “Faviana family.” Such a supportive and loyal workforce is a significant asset in maintaining high standards of quality and service.
The Role of Cognitive Biases in Business Decisions
Understanding cognitive biases is crucial in navigating the complexities of business decisions. Two significant cognitive biases that Faviana has successfully managed are confirmation bias and status quo bias.
Confirmation Bias: This bias leads individuals to favor information that confirms their preexisting beliefs while disregarding evidence that contradicts them. Faviana’s leadership actively seeks diverse opinions and constructive criticism, which helps refine designs and meet customer expectations more effectively.
Status Quo Bias: This bias refers to the preference for maintaining current conditions rather than changing. Faviana counters this by embracing evolution as a core value, encouraging continual growth and adaptation. By actively pursuing new trends, technologies, and customer feedback, Faviana stays relevant and competitive.
Commitment to Inclusivity and Community Engagement
Faviana engages with the community through initiatives like the Faviana Sales Leadership Forum and the Faviana Brand Ambassador Program.
Faviana’s commitment to inclusivity and community engagement is another factor that sets it apart. The brand designs with every woman in mind, offering a range of sizes from 00 to 24W, including the Faviana Curve collection. This inclusivity ensures that every woman can find a dress that makes her feel beautiful and confident.
Faviana engages with the community through initiatives like the Faviana Sales Leadership Forum and the Faviana Brand Ambassador Program. These programs empower retail partners and young women, reflecting the brand’s dedication to inclusivity and empowerment.
Looking Ahead
As Faviana looks to the future, it plans to expand its distribution to additional key retailers nationally and internationally. This expansion will involve increasing the sales and marketing teams to bring Faviana’s designs and mission to a broader audience. The goal is to maintain the high quality and impactful mission that have been central to the brand’s success while reaching a wider global network of retail partners and consumers.
Faviana’s journey in the fashion industry illustrates the importance of resilience, innovation, and adherence to core values. By understanding market demands, fostering strong relationships, leveraging family business strengths, and committing to inclusivity and community engagement, Faviana has established itself as a successful and enduring brand in a highly competitive industry. As the company continues to evolve and expand, it remains dedicated to helping women feel good and celebrate themselves, ensuring that every woman can find her perfect dress and feel truly empowered.
Imagine stumbling upon a hidden treasure, one brimming with jewels of talent and skill, yet surprisingly affordable. That’s exactly what Eastern Europe’s remote workforce represents in today’s global tech landscape. Sergiu Matei, CEO of Index.dev, unveils this gem in a recent interview with me, offering insights that will not only captivate but also enlighten business leaders looking for high-quality, remote tech professionals.
A Pool of Exceptional Talent: The Eastern European Advantage
In the realm of global tech development, Central and Eastern Europe (CE) emerge not just as participants, but as leaders. This region is home to approximately a million developers, a figure that represents a significant portion of the world’s engineering talent pool. But what truly sets these professionals apart is not just their sheer number. It’s their depth of education and expertise, particularly in fields that are foundational to tech innovation – mathematics and science. This rich educational background has fostered a workforce that’s not only technically proficient but also highly innovative and problem-solving oriented.
The education system in CE countries, with its strong emphasis on STEM disciplines, has produced a generation of tech professionals who are adept at tackling complex challenges. This is reflected in their work, where precision, analytical thinking, and a methodical approach are the norms. What’s more, these skills come at a cost that is markedly lower than what you would expect in Western Europe or North America. Companies leveraging this talent pool can access top-tier tech expertise while significantly reducing their operational costs, a strategic advantage in the competitive global marketplace.
Cultural Affinity: Bridging the East and the West
In the realm of global tech development, Central and Eastern Europe (CE) emerge not just as participants, but as leaders.
The prowess of CE’s remote workforce isn’t limited to their technical skills. Another key aspect that sets them apart is their cultural affinity with Western Europe and the US. This aspect is crucial in a world where cross-cultural collaboration is the norm rather than the exception. The shared cultural values and similar business ethics between CE and Western countries create a seamless integration, fostering an environment of mutual understanding and efficient communication.
This cultural alignment manifests in various facets of work – from grasping the nuances of business requirements to the subtleties of team dynamics. It’s particularly noticeable when compared to regions like Latin America or Asia, where cultural differences can sometimes pose challenges in collaboration. In CE, however, the proximity to Western cultural norms means that remote workers are often on the same page as their Western counterparts when it comes to work ethics, communication styles, and business practices. This synergy is invaluable in global business operations, where understanding and adapting to different work cultures can significantly impact project success.
Resilience Amidst Adversity
The resilience demonstrated by CE tech talent, especially in nations like Ukraine, is not just commendable; it’s extraordinary. This region has been at the epicenter of military conflicts and geopolitical tensions that have challenged the very fabric of daily life. Yet, amidst such turmoil, the tech professionals from the area exhibit a remarkable work ethic and unwavering dedication to their craft. This resilience speaks volumes about their character and professional commitment.
The ability of these individuals to compartmentalize and maintain focus on their work, despite the chaos unfolding around them, is a testament to their mental strength and adaptability. They have not only continued to deliver quality work but have also shown the capacity to innovate and creatively problem-solve under pressure. This level of resilience is a crucial asset in the fast-paced and often unpredictable world of technology. For businesses, partnering with such a workforce means collaborating with individuals who are tested in the fires of adversity and have emerged with a sharpened focus and a fortified work ethic.
Overcoming Time Zone Challenges
Another impressive attribute of the CE remote workforce is their adept handling of time zone differences, a frequent hurdle in international business operations. These professionals demonstrate an exceptional ability to synchronize with teams across the globe, especially those on the US East Coast. This alignment offers a substantial overlap in working hours, facilitating real-time collaboration and communication, which are pivotal for the success of cross-border projects.
Moreover, the flexibility exhibited by these workers goes beyond mere alignment with different time zones. They are often willing to adapt their schedules to accommodate the needs of the project and the team, working odd hours or shifting their work patterns as required. This adaptability makes them an incredibly versatile and resourceful component of any global team. Their willingness to bend their work hours for the greater good of the project underscores a profound professional commitment and a deep understanding of the global nature of today’s workforce.
Engagement and Retention in Remote Settings
In the landscape of remote work, especially when spanning multiple time zones and cultures, the challenge of engaging and retaining employees becomes more complex. Matei underscores the critical importance of aligning remote workers with a company’s vision and mission. This alignment is vital for fostering a strong sense of belonging and commitment, which are the cornerstones of a productive remote workforce.
Effective onboarding is the first step in this process. It involves not just acquainting new hires with their tasks but immersing them in the company culture and values. This immersion helps build a deep-seated connection with the company’s goals and objectives, making the remote employees feel as integral to the team as their in-office counterparts. Continual reinforcement of the company’s mission and objectives, through regular communication, virtual meetings, and company-wide events, further strengthens this bond.
Creating a sense of community among remote employees is also crucial. This can be achieved through virtual team-building activities, recognition of achievements, and creating opportunities for informal interactions, which all contribute to a feeling of inclusiveness and team spirit. By investing in these areas, companies can ensure that their remote workforce remains engaged, motivated, and loyal, despite the physical distance.
Innovative Recruiting Strategies
By leveraging personal networks and local insights, they are able to reach candidates who may not be actively seeking opportunities on mainstream platforms.
Recruiting in CE demands innovative approaches to tap into the full potential of the region’s talent pool. Traditional platforms like LinkedIn and local job boards, while useful, only scratch the surface of the available talent. To truly access the depth of highly skilled professionals in CE, companies need to look beyond these conventional methods.
Index.dev has pioneered this approach with its unique referral system and in-country sourcing strategies. By leveraging personal networks and local insights, they are able to reach candidates who may not be actively seeking opportunities on mainstream platforms. This method not only widens the talent pool but also increases the chances of finding candidates whose skills and values align closely with the company’s needs. Such a targeted approach to recruitment ensures a higher quality of hires and contributes to a more dynamic and versatile workforce.
Adopting a Flexible Work Model
In my role as a consultant guiding companies through the transition to flexible work models, I strongly advocate for the inclusion of CE talent in their remote workforce. My experience has shown that incorporating CE workers into these models brings immense value. These professionals are not only technically proficient but also remarkably adaptable, qualities that are essential in the dynamic landscape of remote work.
By integrating CE professionals into their teams, my clients gain access to a wider pool of high-caliber talent, enhancing their competitive edge in the global market. I emphasize the importance of leveraging innovative recruitment strategies to connect with these valuable resources. My goal is to help my clients build robust, versatile, and culturally diverse teams that are not only equipped to handle current challenges but are also future-ready. In doing so, we’re not just optimizing their workforce; we’re also contributing to a more interconnected and inclusive global work culture.
The Future of Work: A Global Talent Marketplace
The transition to remote work, hastened by the COVID-19 pandemic, has redefined the concept of the workplace. Businesses are no longer bound by geographic limitations when it comes to hiring talent. This paradigm shift has opened up a global marketplace of skills and expertise, allowing companies to tap into the best talent, regardless of location.
This global reach comes with multiple benefits. It promotes diversity and inclusion by bringing together individuals from various backgrounds and cultures, leading to more innovative and creative solutions. Moreover, it enables cost-effective growth and development, as companies can find the right skills at competitive rates, optimizing their investment in human resources. The future of work is not just about working remotely; it’s about leveraging the global talent pool to build more dynamic, innovative, and inclusive businesses.
Conclusion
CE’s remote workforce is an underutilized reservoir of talent and affordability. Their resilience, cultural alignment with the West, and adaptability to time zone differences make them an invaluable asset for businesses looking to scale and innovate. As the world embraces remote work, turning to regions like CE for tech talent could be a strategic move for forward-thinking companies. The future of work is not just about where we work, but also about who we work with – and the CE workforce is poised to play a significant role in this evolving landscape.
Content is king in today’s fast-moving digital world. Nevertheless, for any blogger or digital marketer, the process of coming up with fresh content that is engaging, time and again, is not so easy. This is where AI-powered paraphrasing tools come in, to make this process easier with guaranteed high-quality results. Here are the top five benefits of using AI to rewrite blog posts.
Enhanced Productivity
The greatest outstanding advantage that comes with using AI for rewriting blog posts is the boosts in productivity. Traditionally, the process of creating content incorporates brainstorming, researching, drafting, and editing; all of which can be pretty time-consuming activities. In essence, this simply means that with the aid of AI paraphrasing tools, this rewriting is automated to give you a number of versions of a blog post within a very short time.
For instance, you can copy-paste an already existing blog post in a paraphrasing tool, give a description of the changes that you need, and within almost no time, have it rewritten. This efficiency saves valuable time for the content maker to do other important stuff like strategy development and audience engagement.
Consistent Quality and Tone
The greatest challenge in blogging is how to get every single piece of a blog posting to hold its weight in terms of quality and tone. AI rewriting tools are made to imitate writing patterns that are human-like in nature, making it possible for rewritten content to produce a natural and interactive tone of its own. In this light, advanced algorithms are put in place and embedded to analyze the original text and come up with a paraphrased version that relates its message more through its readability.
One can even engineer tools like TextFlip.ai to format according to particular style guides or tone preference, ensuring uniformity and professionalism in your content. Especially good for brands wanting to have a cohesive voice across all platforms and mediums.
Improved SEO Performance
One has to drive organic traffic to his blog, and it is vital to develop it through SEO. AI paraphrasing/rewriting tools will then help in creating unique content that not only keeps away from search engine penalties for duplicate content but also, through the rewriting of already existing blog posts, gives one a chance to reinvent valuable content without losing its originality factor.
For example, some tools ensure that the rewritten content passes through AI-based plagiarism AI checkers undetected. Another planetary feature is the preserving of your SEO integrity, all while maximizing the reach of your content. What’s more, their ranking in search engines can be improved by periodically updating and publishing old blog posts with fresh, rewritten content, which will then attract more visitors to your site.
Cost-Effective Content Creation
Professional writers or content agencies will be expensive to hire, more so for start-ups and small businesses that will no doubt have strained budgets. AI rewriting tools ensure a cost-effective alternative by reducing the need to outsource content creation services. ONE time investment or subscription fee can give access to a robust tool that enables on-demand quality content.
For instance, chatgpt rewriter tools have various packages that can work within any needs and budget. Irrespective of the size of the business, it comes quite affordably to most. You’d be able to save tons of money in content creation by using AI to rewrite your blog posts, keeping your business flowing through constant new and exciting content.
Beating Writer’s Block
This has been aghast with many content developers: the evil called writer’s block. Indeed, this might be very frustrating and slow down productivity. ChatGPT reworder can always help in conquering this challenge by giving inspiration and a new look at pre-written material. Just enter some text in the tool whenever you get stuck, then let it rewrite it—in some cases, it evokes new ideas to finish up your writing.
Using an advanced language model can create multiple variations of a single piece of content, offering substantial ideas to be explored. This will not only help one in getting rid of writer’s block but also ensure that your content remains fresh and diverse.
Conclusion
Infuse AI-powered paraphrasing into your content creation, and see for yourself how it can help boost productivity with quality consistency. What’s more, it gives better SEO performance and is cost-effective. evel up the way you do content creation. Fast and efficient creation of engaging, top-of-the-line content—any blogger’s or digital marketer’s dream.
Create more compelling, high-quality content with the power of AI right at your fingertips, which can help you get ahead of the competition—post regularly and drive more significant amounts of traffic to any website. See how you can maximize AI to transform your content creation process today.
It is common to meet the surge in high expectations (AI Hype) and subsequent disillusionment in the journey of technological advancement. Some classic cases include the dot.combubble and, more recently, the electric vehicles. With artificial intelligence capable of taking us into another deep transformative phase, it is prudent that we reflect on the past to guide the future. We investigate if the lessons of those past hypes have been learned, and if they call out extra considerations for today’s AI landscape. To start, this investigation uses the RAG (Red-Amber-Green) risk evaluation framework to then detail tactics and strategies practical for both large corporations and SMEs (Small-Medium Enterprises), developing a sustainable AI strategy.
Elements Related to AI for Each Hype Scenario from dot.com and EV
From the table above, I will share with you the strategies, and tactics that large companies/corporations and small-medium enterprises (SMEs) should implement and execute, to attenuate the impacts and risks emerging from each element to attain SUSTAINABILITY for their business.
Hype and Investment: High valuations and speculative investments, lead to market bubbles– AMBER
Let’s consider the very recent investment shifts from core producers. Elon Musk took the microprocessors out of electric vehicles and supported the development of AI systems. More recently, the investment by Microsoft in OpenAI shows the movement of that company toward AI and cloud services—such as adding AI capabilities to the Azure cloud and releasing the SLM, Small Language Model, for SMEs. Alphabet, the parent company of Google, is investing considerable amounts in AI to make it work on driverless cars and, at the same time, on its AI research.
Everything is aiming to create tools and services to be delivered to businesses.
There is another phenomenon related to investments in AI startups: the hype driven investment landscape has resulted in some concerns. For instance, there is a recognition that many AI startups might be overvalued, raising questions about the sustainability of these investments. High costs associated with training advanced AI models, which can reach tens of millions of dollars, further compound these challenges. This has led to a focus on companies that can offer more efficient AI solutions or support the infrastructure needed for AI development As for M&A, (see last news here) the question out-of-the-hype is if, how the integrations can/will work for businesses. Without forgetting that these activities imply some impacts on the training plans to upskill or reskill the workforce, including managers.
What are the strategies that companies can put in action to reduce the amber and avoid the red RISKS?
Large businesses and corporations: there will be a very granular due diligence process before investment in AI technologies: technology maturity, integration status within start-ups, possible ROI, and strategic fit. Create an internal AI review board with technical and financial expertise to review potential investments. Balanced Investment: Diversify AI investments to balance high-risk speculative ventures and stable, mature technologies. The budget allocation for AI must balance between a percentage invested in experimental projects and the rest put in established solutions.
SMEs – Selective Investments/expenditures: Focus on only the AI solutions that offer an immediate application.
Technological Maturity – AI development should avoid untested assumptions and ensure technological maturity before deployment. – Amber Green
Large Companies/Corporations- Implementing pilot programs to test AI solutions on a smaller scale before full deployment, in a specific department or function to evaluate performance and gather feedback, is the right strategy
Large Companies and SMEs- Vendor Validation means working with reputable AI vendors who can provide proof of concept and case studies from major industries. In different regulations (US, UK EU) there are plenty of suggestions for how to manage the procurement phase. The basic one is to request detailed demos, specific customer references about the features you want to test. If not available yet remember you are not there to help with resources and time to make the solution available for the sake of innovation….
The agility and scale-up with incremental implementation are suitable for both dimensions.
Focus Point 1 – Non-critical or critical areas?
Non-Critical Areas
Critical areas
Most experts argue that the first place to apply AI in a business is in the non-critical areas. This means that it should apply in places not considered at high risk (Customer service, Marketing analysis, and administrative tasks), because in case anything goes wrong, it will not impact processes and reputation.
(Sage (2023))1 This enables companies to adopt while testing AI features and learn how to best continue the adoption in critical areas.
Low Risks, High Hanging Fruits — Slower Process
AI is expected to quickly show value in supporting critical business processes. The strategy is aimed at only those areas where substantive improvements in efficiency and accuracy, at a cost-saving and delivery of value, can be made. On the other side, it is indicative of high risks since, in essential areas, mistakes count. The key is to ensure right from the beginning that AI systems are built robust, reliable, and compliant with all rules. (PwC, 2024)2
High risks- Low-hanging fruits -faster process.
Focus Point 2 – Efficacy or popularity…? Which one drives choices?
I have considered this focus point AMBER/GREEN only because there are other methodologies (as trends) to be considered with d ifferent effectiveness and popularity criteria (the result of hype…). They are also subjected to the companies’ and leaders’ “risk appetite”.
Market Dynamics, ethical practices, and public perception (stakeholders) –RED
Large Companies/Corporations and SMEs – Develop and implement AI ethics policies to conform with industry regulations and standards. The use of Committees to ensure Governance can provide the benefit of creating intermediate functions that can monitor the adherence towards ethics, according to data and algorithms, as already suggested, in addition to governance, accountability rules and audits involving different internal and external roles can guarantee Ethical practices and thus sustainability. For SMEs, the respect of the rules and risk assessments can be performed with the support of local bodies as it happened with Privacy laws.
Regular reviews and updates ensure the identification and mitigation of risks across the organization, including vendor compliance. Still, companies are behind schedule to take the Governance and Accountability matters (Farnham, 2023)3
Here there is an example of Governance and Accountability we proposed (Collina, Sayyadi, and Provitera, 2024)4 as part of the “Data Quality for Decision-making Processes-Funnel.”
Negative effects of hype on public perception: communication to keep transparency with the customers and stakeholders on how AI is being used within the business is an effective way to handle the public perception of fear, and uncertainty, avoiding possible “disillusionment” coming from mismatching between expectations and reality.
Conclusions
Going forward, the AI market also is likely to start entering a phase of diminishing growth as development costs mount and the regulatory eye settles on this new opportunity. (Gartner, 20245; Future Processing, 2024)6. This is an area where safeguards regarding data privacy, transparency in algorithms, and regard for ethics may render compliance quite costly and operationally burdensome. Lastly, the high cost of training and maintaining large AI models could also become a barrier to entry for SMEs and start-ups on the way to sustainable innovation and market penetration (Campos Zabala, 2023)7. This concerns specific strategies to handle this level of complexity required either at the level of large corporations or of SMEs to counteract the risks of hype, manage technological maturity, and handle the market dynamics and public perception. The most prominent organizations can use their power for thorough due diligence, piloting at scale, and active involvement with academic institutions. SMEs must carry out selective investments, be robust in the vendor validation process, and do incremental deployment of AI. Finally, ethical guidelines, adherence to regulations, and transparency in the approach should aim for a sustainable and responsible practice of AI.
Only when businesses learn from the past and adapt to current challenges, will they be able to harness the full potential of AI while mitigating its inherent risks?
Luca Collinais a transformational and AI Business consultant at TRANSFORAGE TCA LTD. York St John University awarded him the Business – Postgraduate Programme Prize and CMCE (Centre for Management Consulting Excellence-UK) for his paper in Technology and Consulting Research Prize. Author/External Collaborator of CMCE.
References:
“Generative AI in 7 Easy Steps: A Practical Business Guide,” Sage Advice US. Available at: https://www.sage.com/en-us/blog/generative-ai-in-7-easy-steps-a-practical-business-guide/ (Accessed: 25 June 2024).
2024 AI Business Predictions. Available at https://www.pwc.com/us/en/tech-effect/ai-analytics/ai predictions.html , (Accessed: 25 June 2024).
Farnham, K., 2023. Top corporate governance trends for 2024 & beyond. Diligent. Available at: https://www.diligent.com/resources/blog/corporate-governance-trends[Accessed 25 June 2024].
Collina, L., Sayyadi, M., and Provitera, M., 2024. The New Data Management Model: Effective Data Management for AI Systems. California Management Review, March.
Gartner, 2024. 3 Bold and Actionable Predictions for the Future of GenAI. [online] Available at: https://www.gartner.com/en/articles/3-bold-and-actionable-predictions-for-the-future-of-genai[Accessed 25 June 2024].
Future Processing, 2024. AI Pricing: Is AI Expensive?. [online] Available at: https://www.future processing.com/blog/ai-pricing-is-ai-expensive/[Accessed 25 June 2024].
Campos Zabala, F.J. (2023). Responsible AI Understanding the Ethical and Regulatory Implications of AI. In: Grow Your Business with AI. Apress, Berkeley, CA
The UK has been predicted by the OEDC to be the worst-performing economy of all advanced nations for 2025. Let us carefully examine the policies that led her there and consider the steps to turning things around.
I. Introduction
Recently, forecasts from the Organisation for Economic Cooperation and Development (OECD) economic report portray a gloomy picture of the UK economy. According to the OECD Report (2024), the UK’s “sluggish” growth prospects have put it on course to be the worst-performing economy of all advanced nations next year. The less optimistic prediction comes as the global economy shows signs of recovery, with growth forecast to remain steady at 3% in 2024 before rising modestly to 3.2% in 2025 (OECD, 2024).
The study of the British economy is important because its performance will affect the rest of the world due to its close link with the global economy through trade and investments. The UK gross domestic product is expected to grow 0.4% in 2024, said the Paris-based think tank in early May 2024 in its latest global economic outlook. That figure is down from a previous prediction of 0.7% and less than all other G7 countries besides Germany, which is expected to be 0.2%. According to the OECD Report, inflation among its 38 member nations is expected to dip to 5% in 2024 from 6.9% in 2023, and then fall further to 3.4% in 2025. By the end of 2025, inflation is expected to return to targets of around 2% in most major economies (OECD, 2024).
The British economy is then forecast to expand by 1% in 2025, behind Canada, France, Germany, Japan and the US as the lingering effects of high interest rates and inflation continue to weigh (Siddiqui, 2024a). Among emerging economies, the OECD said there were also signs of strength. In China, where the economy has struggled in part due to a protracted downturn in the property market, growth projections were revised upward slightly from earlier forecasts.
A high GDP growth, it was argued, would raise the rate of growth of employment, which would reduce the relative size of the labour reserves, create tightness in the labour market, and raise the real wage rate.
It seems that the policy of liberalism, which the UK has been following for the last four decades, is facing a crisis in the sense that the objective it puts forward for the achievement of what it perceives as human freedom is logically impossible to achieve. There is a logical contradiction within itself that has arisen during the development of the economy to which the UK policy elites have no answer (Siddiqui, 2024b).
During the Great Depression and inter-war period, the economic crisis in the UK was resolved through government intervention. The state intervention in the economy was to correct the malfunctioning that may arise because of the spontaneous working of capitalism. This version of liberalism, in which J.M. Keynes played a major role and which he called “new liberalism”, differed from earlier versions of liberalism in so far as those earlier versions had wanted state intervention to be kept to a minimum, in the belief that the capitalist economy would reach “full employment” in the long period.
Under current globalisation, liberalism is when trade and finance are liberalised and get globalised. Because there are no nation-states, economies are open and capital is not essentially national but has been operating as global capital and a national government due to fear of triggering a capital flight, would not attempt to control foreign capital. Neoliberalism is facing crisis due to its failure to reduce unemployment, inequality, and job insecurity. In fact, the post-war Keynesian “demand management”, which was supposed to overcome the crises of overproduction and mass unemployment that plagued capitalism, requires that larger State expenditure, the panacea for the crisis, should be financed either by higher taxes on the rich or no taxes, but largely rely upon through a larger fiscal deficit. However, taxing the rich and increasing the fiscal deficit are both opposed by globalised finance capital which therefore eliminates the scope for any fiscal intervention by the state against the crisis. Then the policymakers can intervene through monetary policy, but opting for such a policy would lead to inflation that compounds the crisis (Siddiqui, 2022).
II. Falling Growth Rates
Among the advanced economies, the UK growth rates are expected to be the lowest. There was a time when a high GDP growth rate was considered necessary for alleviating unemployment and poverty in countries like ours so that no distinction was drawn, let alone any conflict perceived, between “a mere increase in production” and “a large remuneration of labour”.
Between 2019 and 2023, real GDP per head in the UK fell by 0.2 per cent. Among the G7 economies, only the growth performance of Germany (a fall of 1 per cent) and Canada (one of 1.4 per cent) was lower (See Figure 1a and 1b). In the longer term, the UK suffers from a number of challenges such as high inequality, low productivity and economic growth.
A high GDP growth, it was argued, would raise the rate of growth of employment, which would reduce the relative size of the labour reserves, create tightness in the labour market, and raise the real wage rate. Even if the real wage rate does not rise as rapidly as labour productivity in such a case, it would certainly increase faster relative to labour productivity than it would otherwise have done; at any rate, a faster growth of GDP would make workers better off, both by reducing unemployment and raising real wages compared to what they would have been otherwise.
The oil price shocks in the past had led not only to inflation surges but also to large current account deficits in the UK. These have always put downward pressure on the pound. The difference this time is that the pound is allowed to adjust and isn’t the end-all of monetary policy. Although low compared to last year, inflation is still high relative to other advanced economies, and higher inflation affects exports and imports (See Figure 2).
In recent years the real gross domestic products have declined, while the current low growth rates and poor economic performance will have consequences on peoples’ living conditions. And in the long run, continued stagnation will create severe social and political challenges: higher taxes; worsening quality of public services; pervasive disappointment; and zero-sum struggles for advantage.
The pound’s depreciation is destructive when demand for the imported good is inelastic, as in the case of food and energy imports, because a larger depreciation is required to rebalance trade. The exchange rate of pound sterling is also important as it affects imports and exports. Its longer decline since 2008 reflects the economy’s relative medium-term economic performance, but it is this economic decline that should concern policymakers, not the value of the currency.
Figure 3 indicates the exchange rates of the sterling pound to the US dollar and other major currencies. This is compared with two other major currencies: the euro and the Japanese yen. The value of the pound has declined with other major currencies. It is not so much that the pound has declined, but rather that the US dollar has become stronger. The pound dropped by 4.5% in September 2022, and it recovered within an additional week, making the event insignificant compared to currency crises past. Compare this with the almost immediate and persistent 15% decline in the pound-Deutschemark exchange rate in the ERM crisis or the 30% decline in the value of the Argentine peso in January 2002 (Wolf, 2024a).
The UK does not offer a long-term fixed-rate mortgage to consumers, while such options are available in other high-income countries. With few exceptions, mortgagors in high-income countries have broad access to 10-year fixed-rate mortgages, and in most cases 30-year fixed-rate mortgages are available. Unable to insure against interest rate changes, UK households are extremely exposed to monetary policy changes, as the earlier analysis showed. The UK has one of the leading financial centres in the world, but the UK banks are unable to offer financial products that are available globally.
It seems helpful to borrowers to get the opportunity to longer-term fixed-rate mortgages. The UK yield curve is strongly inverted, which means that the annual base rate is now lower for a 30-year loan than a 5-year one. Even when including a risk premium, banks may be able to offer long-term fixed-rate mortgages at competitive rates. Further, low long-run interest rates indicate an excess demand for long-term, pound-denominated, assets.
Ethan Ilzetzki (2022) from the London School of Economics, described the current level of debt as being “high but nowhere close to where it was in the 1950s”. The rise in mortgage costs will substantially increase an already high cost of living and this crisis is to be taken seriously rather than postponing it. According to him, about a third of the UK’s households would experience difficulties in repaying mortgages due to economic crisis. Economic slowdown means housing prices are said to decline by 10 percent, and rents will likely increase. Therefore, certain policy measures need to be taken to correct it. Such measures may include balancing monetary policy and preserving credibility to meet inflation targets. The interest rate increases will increase to millions of mortgagors and indirectly to homeowners, renters, and the rest of the economy.
Fiscal policy should be pro-growth; taxing the rich and corporations and involve broadening the tax base alongside lower marginal tax rates. The government will be pressured to insure households against increased borrowing costs. This should be done in a targeted way and fully funded.
With limited fiscal and monetary space, the mortgage crisis can still be averted through debt restructuring. Banks will have to recognise that they are better off collectively absorbing small, temporary, and voluntary losses on mortgages than potentially larger, unpredictable losses through mortgage arrears, defaults, and house price declines. Government intervention is needed to mitigate problems arising because individual banks have no incentives to participate in such a scheme absent broad participation by other banks.
Unlike the US, France, Italy, and many other countries, UK banks do not offer longer-term (over five years) fixed-rate mortgages. With a steeply inverted yield curve, there is no better time to introduce these products. Government intervention may be required because long-term fixed-rate mortgages are often implicitly or explicitly guaranteed or supported by the government.
III. Crisis of Neoliberalism
Neoliberalism is the mode of operation of contemporary capitalism. This system of accumulation emerged gradually in the late 1970s in response to rising prices and unemployment. Neoliberalism uses state power under the guise of ‘‘non-intervention’’ to strengthen the grip of capital by providing a greater role of the market in resource allocation, and international economic integration (Siddiqui, 2024c). Moreover, financialisation in the UK has caused lower investment in capital stock because shareholders’ power vs workers has increased. As a result, the manager’s key objectives have moved towards short-term returns and raising share prices through dividend payments. These developments of financial capitalism have negatively affected aggregate demand and growth, while redistribution of income favouring the rich who has lower propensities to consume has adversely affected the aggregate demand (Foster, 2019).
Within the ‘‘neoliberal reforms’’, privatisation of the public sector industries and services constituted an important policy element. Public sector ownership was believed to be less efficient for society, and the government should not interfere and regulate the economy. During the 1980s and 1990s, privatisation policy continued unabated, claiming that such a policy would make the UK industries more competitive and efficient. However, by the end of 1990, the UK’s gross investment rate was one of the lowest in the OECD. It seems that the privatisation drive between 1980 and 2000 had little impact on either improving efficiency or raising business investment.
The process of deregulation including the changes in capital requirements of banks and financial institutions and the creation of shadow banking has been important factors in the rise of the financialisation of the economy (Siddiqui and Armstrong, 2017a). Deregulation of the financial sector was fully supported by mainstream economists and international financial institutions. Financialisation has adversely affected investment and accumulation and diverted away from real investment in manufacturing. Financialisation also accompanied widening inequality and the introduction of austerity and cuts in welfare spending in the UK and other advanced economies (Siddiqui, 2017b). Since the 1980s with the introduction of neoliberalism and deregulation, growth has hugely relied on services and the financial sector, including the rise of credit, particularly household credit, which boosted consumer demand. Asset prices, namely housing prices, rose sharply, which gave a false feeling in the market of an increase in wealth and boosted the apparent returns on financial investments. However, there is a limit to how long consumers’ debt can be sustained and rising asset prices are unstable (Siddiqui, 2023).
For example, the privatisation of Thames Water was undertaken by then Prime Minister Margaret Thatcher in the 1980s, a radical change in economic policy as known as neoliberalism, which is facing a critical crisis. Unable to mobilise £500 million from shareholders who have benefitted the company over the years, Kemble Water, the parent company of Thames Water, defaulted on debt service payments of £190 million due in April 2024. Further, the worst conditions of infrastructure resulted from long years of underinvestment under private ownership (Chandrasekhar, 2024).
In the ideologically driven privatisation push after Thatcher’s second term as Prime Minister, she privatised in 1989, ten regional water authorities (RWAs), responsible for water supply, water quality, and sanitation throughout individual river basin areas. Till then water supply and sewerage services were considered to be one of the economic activities that were sites for “natural monopoly” because investment size and technological characteristics did not allow for competition between multiple private suppliers. The mainstream economic theory was that allowing a monopoly to be exercised by private owners would lead to profiteering at the expense of prices paid by and quality afforded to consumers.
Privatisation was not aimed at undermining monopoly, but the Water Act of 1989 protected private monopolies, giving the new private owners exclusive concessions to provide water and sanitation services for 25 years.
The shortfalls in production and quality were partly a result of past government policy. Its ability to provide adequate services was undermined by a decision of the Mrs Thatcher government elected in 1979 to limit borrowing by the RWAs, which held back much-needed capital investments. As has been true of many instances of privatisation since the public sector was wilfully run down to build a case for its handover to private players.
Privatisation was not aimed at undermining monopoly, but the Water Act of 1989 protected private monopolies, giving the new private owners exclusive concessions to provide water and sanitation services for 25 years. Moreover, to attract private investors the government sweetened the sale in a number of ways. While the new private owners of the water and sewerage companies paid a total of £7.6 billion for their acquisitions, the government wrote off as much as £5 billion of debt the RWAs then owed and provided an additional cash infusion totalling £1.5 billion, known as the ‘‘green dowry’’. Private owners who paid a net of around £6 billion, began with a clean financial slate, with substantial freedom to re-price their services.
The UK’s National Audit Office estimated that in the first 15 years after privatisation, the average household bill for water and sewerage rose by 40 percent after adjusting for economy-wide inflation. The company was also lobbying for lower fines and penalties for breaches. But faced with criticism, the regulator, Ofwat, is holding back on providing more concessions. The company has accumulated £14 billion of debt servicing which eats up 28 percent of its annual revenues according to one estimate. But that did not hold back the recent payment of large dividends to its shareholders, totalling £7 billion over the 32 years from 1990 to 2022 (Chandrasekhar, 2024).
Savings and investments are very important for the growth and long-term development of the economy. However, when we look at the data, we find that the UK is the lowest among the G7 world’s major economies as shown in Figure 4. Therefore, various measures should be taken to raise private savings and pension savings above the current level of 8 percent of earnings. Again, it needs to decide which public investments will be essential if it is to achieve its goals. The government can, for example, borrow to invest in expanding the housing supply.
It is vital to examine how the financial sector has evolved and changed since the 1980s and which forces have generated the rapid expansion of the financialisation of the economy in the UK. It seems that financialisation means the increasing role financial sector, financial markets and financial institutions in the operation of both domestic and international economies (Epstein, 2005).
Sharp demographic changes are taking place in the UK and birth has declined, while people are healthier and living longer (as shown in Figure 5). These changes will have a huge impact on the economy and society. At present, the life expectancy has risen to nearly 80 years, of course, it differs to incomes and areas where people live. In the book, The Longevity Imperative, Andrew Scott (2024) notes that we are living longer everywhere: global life expectancy is now 77 for women and 72 for men. This new world has been created by the collapse in death rates of the young. Back in 1841, 35 percent of male children were dead before they reached 20 in the UK and 77 percent did not survive to 70. By 2020, these figures had fallen to 0.7 and 21 percent, respectively. We have largely defeated the causes of early death, by using cleaner food and water, vaccination and antibiotics. This is humanity’s greatest achievement. Yet our main reaction is to fret over the costs of an “ageing” society (Scott, 2024; Wolf, 2024b).
Life expectancy since the Industrial Revolution has doubled as shown in Figure 5 (Wolf, 2024b). Due to the rise in life expectancy, there will be a need to make several changes in people’s careers over a lifetime. Instead of one period of education, one of work and one of retirement, it will make sense for people to mix the three up. It may require people to go back to study, repeatedly. As Wolf (2024b) argues, “We will have to reorganise education, work, pensions, welfare states and health systems. People will no longer, for example, go to university or receive training only as young adults. This will be a lifetime activity. Again, mandatory or standard retirement ages will be senseless. People must be given options to work and not to do so at various stages of their lives. Just raising retirement ages all round is both inefficient and inequitable since life expectancy is so unevenly distributed.”
IV. Rise of Financialisation
In recent decades, the financial sector has grown disproportionately within the process of production and accumulation, and it has penetrated less traditional areas. For instance, in the social areas, financialisation encourages short-term investments and is opposed to economic reproduction and meaning beyond mortgages but into consumers’ credit. This is an expansion of creditors simply, or does it involve a requirement for surplus production and appropriation beyond expected normal commercial activity?
For example, between 1980 and 2015, the manufacturing output fell by 0.4%, and employment fell by 2.6% annually. The growth of UK manufacturing output between 1973 and 2010 was much lower than in other developed countries (Siddiqui, 2020). All these economies had witnessed a fall in manufacturing employment and revenue since the 1980s. However, the decline of manufacturing was much sharper in the UK than in other developed economies. As a result, manufacturing declined and had 17% of the UK gross value added in 1997, compared to 26% in Germany for the same period. And such policy contributed to the long-term slowdown of industries in the UK.
Financialisation or finance-dominated capitalism means the deregulation of the financial sector and the rise of shadow banking and the rise in private sector debts and rise of shareholder’s power and finally the dominance of the financial sector in the overall economy.
The expansion of finance is the key element of neoliberalism. As Saad-Filho (2011: 243) notes, “Financialization and the restructuring of production are underpinned by the transnationalization of circuits of accumulation, which is commonly described as ‘globalization’. These developments have recomposed the previous ‘national’ systems of provision at a higher level of productivity at the firm level, created new global production chains, reshaped the country-level integration of the world economy, and facilitated the introduction of new technologies and labour processes while compressing real wages.” Financialisation has supported a significant rise in the rate of exploitation foremost seen in a corresponding decline in the wage share of national income in most countries (Foster, 2019).
The current recession and stagnation in the UK are related to increased financialisation of the economy in recent decades. The financial crisis of 2008 and soon after the recession of 2009 and then the Eurozone crisis starting in 2010. Financialisation or finance-dominated capitalism means the deregulation of the financial sector and the rise of shadow banking and the rise in private sector debts and rise of shareholder’s power and finally the dominance of the financial sector in the overall economy. With regards to distribution, it means a rise in the share of capital including profits, interest payments and dividends, while a decrease in the share of workers (Siddiqui, 2023).
V. Conclusion
The ‘‘golden period of capitalism’’ i.e., 1950-1973, which was replaced by neoliberalism and pro-market policies in the 1980s both in advance and soon after this policy, was also adopted in the developing economies. However, the neoliberalism period experienced several financial crises, such as Mexico (1994), Turkey (1994), East Asia (1997), Russia (1998), Argentina (2001) and global financial crisis (2008). Epstein (2005) explains the rise of financialisation in the last four decades as ‘‘the expansion and proliferation of financial investments, including financial derivatives and securitisation’’ and the latter is defined as ‘‘the creation and instance of debt securities and bonds, where the interest on bonds and the repayment of the principal comes from the cash flows generated by a separate pool of assets’’.
Margret Thatcher adopted a neoliberal policy with the increased role of market forces in economic policy. Such policy was continued by the subsequent Labour and Conservative governments since then. Thatcher’s economic and social policy aimed at re-establishing the supremacy of the “free market” policies, also known as neoliberalism.
Neoliberalism is widely seen as a political, ideological policy of capitalism into a new development phase. As Foster (2019) notes, neoliberalism is “an integrated ruling-class political-ideological project associated with the rise of monopoly-finance capital, the principal strategic aim of which is to embed the state in capitalist market relations. Hence, the state’s traditional role in safeguarding social reproduction – if largely on capitalist-class terms – is now reduced solely to one of promoting capitalist reproduction. The goal is nothing less than the creation of absolute capitalism.”
Deregulating previously regulated sectors such as power, transportation and communication led to a drastic reduction in trade union memberships and wages. Privatisation of public services has often led to low wage rates under private companies. Reducing trade union memberships and giving up fiscal policy as a tool to keep unemployment low, both these factors have reduced the bargaining power of the workers in the UK.
Financialisation has generated wealth-based and debt-financed consumption in advanced capitalism like the US and the UK, hence creating the potential to compensate for the depressing demand effects of financialisation.
Since 1980, corporations’ borrowing has risen sharply, but this has not transpired into productive investments. Instead, the big corporations have invested this money into speculation and real estate. Big corporations have been reluctant to invest in manufacturing, resulting in low productivity growth. Since the global financial crisis of 2008, this pattern has been seen in the UK. For example, the UK’s productivity growth between 2010 and 2019 was 2%, the lowest recorded since the last 19th century (Siddiqui, 2020). The neoliberal economic policy which the UK pursued since 1979, mobility of capital, keeping real wages low and increasing the rate of surplus value and so on, has proved to be incapable of sufficiently raising the profit rate and rate of productive accumulation and even cuts on taxes on rich and corporations have not helped much.
Mainstream economists assume that the private sector is more productive than the public sector, and their explanation is based on the supply side and does not consider demand-side conditions. They also emphasise the importance of competition and market forces to improve efficiency. They argue that deindustrialisation and relatively poor productivity growth were due to too powerful trade unions, red tape and government regulation.
Financialisation has generated wealth-based and debt-financed consumption in advanced capitalism like the US and the UK, hence creating the potential to compensate for the depressing demand effects of financialisation. High growth of consumers’ domestic demand was financed by household debts, leading to a rise in debts. For example, between 2000 and 2008, private consumption contributed up to GDP growth of nearly 80% in the UK and US and more than 55% in Spain (Hein, 2019).
The 2008 global financial crisis was soon followed by an economic recession. Not only the financial losses should be socialised, but also big banks should be taken over under public control. There seems to be an increased need to rebalance the economy as well as a radical policy change to give a greater role to the manufacturing sector. The UK still has certain areas in competitive manufacturing like aerospace and pharmaceuticals and needs to increase investment, which would lead to increased output and employment in the manufacturing sector.
There are several economic challenges facing the UK economy and the government must take urgent economic reforms such as the country needs a strategic long-term vision. This means that the government should build a rolling five-to-ten-year vision of how the world and national economies might evolve. More government intervention is needed to invest in environment-friendly technologies and skills and encourage innovation to deal with the challenges: demographic change and ageing, climate change (Siddiqui, 2024d). Rising inequality in recent decades must be addressed urgently, and wages should be increased to expand aggregate demands and purchasing power among low-income households.
Dr Kalim Siddiqui is an economist specialising in International Political Economy, Development Economics, International Trade, and International Economics. His work, which combines elements of international political economy and development economics, economic policy, economic history and international trade, often challenges prevailing orthodoxy about which policies promote overall development in less-developed countries. Kalim teaches international economics at the Department of Accounting, Finance and Economics, University of Huddersfield, UK. He has taught economics since 1989 at various universities in Norway and the UK.
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By Terence Tse
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