The New Competition: Brands from Emerging Markets
By Jan-Benedict E.M. Steenkamp
In an article adapted from Brand Breakout: How Emerging Market Brands Will Go Global, Jan-Benedict E.M. Steenkamp argues that emerging market...
Globalisation is Over: The era of transnational marketing and connected consumers
By Ibrahim Sirkeci
In an article based on his recent book, Transnational Marketing and Transnational Consumers, Ibrahim Sirkeci argues that there is a paradigm shift...
Ten Trends Shaping the International Economy
By Adrián Blanco and Tomás Guerrero
Below, Adrián Blanco and Tomás Guerrero discuss ten economic trends shaping the global economy, including factors such as a...
The Year of Iran: Tehran’s Challenge to American Hegemony in 2014
By Flynt Leverett and Hillary Mann Leverett
In 1979, Iran shocked the world—and directly confronted America’s hegemonic ambitions in the Middle East—by charting its own...
Countering Terrorism and Crossing Legal Boundaries
By Aniceto Masferrer and Clive Walker
Terrorist attacks in the last decade have profoundly altered and reshaped the priorities of many legal systems. Below, Aniceto...
Sovereignty, Self-defence And Colonialism
By Antony Anghie
The United Nations Charter is the one authoritative source of international law regulating the use of force. Since the 9/11 attacks that...
Building Ethical Business Cultures: BRIC by BRIC
By Alexandre Ardichvili, Douglas Jondle, Jack Wiley, Edgard Cornacchione, Jessica Li & Thomas Thakadipuram
As the economies of Brazil, Russia, India, and China (BRICs) continue...
China’s Environmental Challenges
By Judith Shapiro
China’s huge environmental challenges are tied to domestic politics, rapid economic growth, and an intense phase of globalization. With rising wealth there...
Is China Buying the World?
By Peter Nolan
China’s ‘catch-up’ has been one of the most remarkable aspects of the era of capitalist globalisation. Below, Peter Nolan argues that the...
Turnaround
By Peter Blair Henry
In an article adapted from Turnaround: Third World Lessons for First World Growth, Peter Blair Henry argues that despite headlines featuring...



































































