The Oreo Story: How Kraft Turned America’s Favorite Cookie into a Chinese Classic

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By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael When Irene Rosenfeld became CEO of Kraft Foods in June 2006, she became the...

Global Tourism and Travel Industry: Performance During the Double-Dip Recession and Recommendations for Transition...

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By Maharaj Vijay Reddy This review article outlines the impressive growth of the global tourism and travel industry during the on-going economic slowdown. It briefly...

Everyone Leads

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By Paul Schmitz Everyone leads. When I began using this phrase in presentations about Public Allies and chose it as the title of my book,...

The Educated Middle Class, their Economic Prospects, and the Arab Spring

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By Filipe R. Campante & Davin Chor The recent uprisings in the Arab World carry a broader lesson, highlighting the importance of sustaining an economy...

Marketing Life Insurance in China: How Cultural Taboo Matters

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By Cheris Shun-ching Chan How does a market for a new product emerge in the face of cultural barriers? Marketing life insurance in China has...

India’s Luxury – A Tale of Paradoxes

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By Glyn Atwal & Soumya Jain As the Indian luxury market enters the next phases of development, the rewards of this potentially massive market will...

Can We Afford to Live Longer in Better Health?

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By Frank Pellikaan & Ed Westerhout Rising longevity, low fertility and declining disability have serious implications for public finances. Although alternative assumptions on longevity and...

Twitter, the ‘Snoopers Charter’ and Online Privacy

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By Paul Reilly Has the Internet, and micro-blogging site Twitter in particular, killed privacy? Well, not quite. In June 2011, Eric Schmidt used his keynote speech...

The Truth of Negotiation

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By Alexios Arvanitis & Antonis Karampatzos The authors suggest that negotiation is guided by the truth, rather than interests alone, and present to us the...

Reinventing Management for the Facebook Generation

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By Gary Hamel The experience of growing up online will profoundly shape the workplace expectations of Generation F. The author has compiled a list of...

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