7 Customer Segmentation Techniques to Understand Customers Better
In the past, businesses viewed all of their customers to be similar and so sent the same marketing and sales pitches to the entire...
The Top Challenges to Maintaining Customer Relationships
One of the most important secrets to running a successful business and keeping your profits growing is the ability to develop successful long-term relationships...
Understanding the Importance of Packaging
You may not think that packaging is a big deal, but it is! Packaging has two purposes: to protect the item and give people...
Championing Free Speech in the Social Media Capital of the World
By Michael Henry Yusingco
Social media-savvy Filipinos will be a huge factor in the 2022 elections. Despite the threat of online disinformation, political activism in social...
How Subscription Businesses are Gearing Up for the Holidays
Subscription businesses use a business model allowing consumers to pay a set price each month for the right to gain access to services or...
6 Hacks To Grow Your Hospitality Business in 2022
The hospitality industry is a highly competitive one. If you are looking to grow your business in this tough industry, here are some hacks...
How to Receive 1K Followers in TikTok in 1 Day
TikTok is now one of the most popular platforms: every day hundreds of thousands of new users register there and millions of videos are...
7 Creative Marketing Ideas for Your Small Business
You have successfully launched your small business and now comes the tricky part - you have to market it.
The process of marketing your business...
10 Technologies Transforming Salon Business
Tech adoption is now the single most important part of the big puzzle that’s life. It has revolutionized life as we knew it, creating...
A Brief Note On TikTok’s New Spark Ad Feature By Trollishly
TikTok isn't merely a phenomenon among the youth. The renowned application has grown to be one of the five leading social networking services globally,...
EDITOR'S PICK OF THE WEEK
The Performance and Transformation Orchestrator: The CFO’s New Mandate in the Age of AI
By Terence Tse
CFOs are evolving into AI-driven transformation orchestrators, balancing finance, technology, and strategy while upskilling teams, managing risks, and driving measurable business value.
A key insight from this year’s AI for CFOs event, organized...
