Increasing your website’s visibility in organic results
One of the key benefits of WordPress SEO services is to increase the visibility of your website in organic search results. The user, by entering the key phrase, enters the site and is able to get to know your company, use your services or purchase a product. In positioning, you don’t only deal with keywords, but also long-tail phrases which are usually less competitive and more closely respond to your potential customers’ expectations.
Lowering the cost of customer acquisition
Usually you have to pay a great amount of money for the fact that someone sees your ad on Facebook, in the newspaper or on TV. With Google on the other hand, you may be number one for free – you can, but you don’t have to pay for a SEO service. The cost of acquiring a customer may therefore be only related to some additional activities. Either you do the optimization yourself or hire a specialized company.
A great opportunity for small businesses
Promoting a fresh website can take from 6 months to even several years. For some it may seem like a long period of time, but the results obtained by the business – provided that the actions are performed correctly – can last for years.
You should remember that SEO is a long-term process. Ceasing to optimize the website may result in a decreased visibility – Google focuses on promoting sites that are constantly developed. Regular investment in search engine optimization brings huge benefits, especially to newly developed businesses that are not able to spend large budgets on promotion.
Brand recognition and business trustworthiness
Positioning is a big step towards ceasing to be anonymous and building company’s recognition on the internet. Activities in social media, obtaining opinions from customers, etc. are measures that can encourage a person to buy your product or use your offer.
Online promotion is not only an opportunity to build a brand, but also customer trust. It’s evidenced by the return of existing customers and systematic orders. Such people, if they are satisfied with the services, also willingly recommend the company to their friends or other Internet users, e.g. on forums.
Gaining a competitive advantage
High positions in search results are also a great way to increase a competitive advantage in your industry. The more key phrases in the tops, the more visits by users who begin to identify our site with a specific offer while remembering its address and company name. In the future it has a chance of being translated into additional direct inputs.
Speaking of the competition … Its analysis is an integral part of SEO. It is not only about catching up with it, but planning actions so that you’re always two steps ahead.