SEO, Importance of Search Engine Optimization

SEO
Figure 1Search Engine Optimization (SEO)

Search engine optimization which is commonly known as SEO is fixed and will always be one of the effective online marketing strategies today even though the digital marketing landscape has changed dramatically from year to year.

There are many advantages that we can get from search engine optimization. In the following, SPOTLIGHTSEO team summarizes 5 basic benefits of SEO.

  1. Increase visitor traffic to the website.
  2. Increase ROI (Return on Investment) – Return on Investment
  3. The cost is more affordable.
  4. Increase the usability of the website.
  5. Increase brand awareness (brand awareness)

To find out more explicitly and more comprehensively, our team will describe in detail the five benefits of search engine optimization.

1. Increase visitor traffic

Having a website that occupies the top position on the search engine results page will bring you multiple benefits, especially in terms of the number of visitor traffic. If your website is in a good position, your site will automatically receive most impressions and clicks. Being in this top position can result in a significant increase in traffic for your website.

Website Traffic
Figure 2Website Traffic

SEO also focuses on making title tags and meta descriptions relevant to keywords that will be displayed on the search results page. Having optimized tags and descriptions will help increase the click-through rate which in turn influences increasing quality visitor traffic.

2. Increase ROI (Return on Investment)

Search engine optimization has a positive effect and impact on the ratio of growth in return on investment. According to SPOTLIGHTSEO team, one of the best Indian SEO agencies, SEO delivers results that can be tracked and measured, regardless of whether your website is an e-commerce or non-e-commerce site so there is no doubt when it comes to ROI. Professional SEO agencies can track almost every aspect of their strategy, such as increased rankings, visitor traffic, and conversion rates. Comprehensive analytics also provides the ability to search at a granular level and view demographic information as well as other engagement metrics for individuals or visitors who have interacted with your website.

ROI
Figure 3ROI (return on investment) – Return on investment

In the case of an e-commerce site, an SEO agency can look at the path users took to complete a sale, down to which keywords they used to search for you before buying. For non-E-commerce sites, you can attribute value to your lead’s conversions, such as filling out a ‘contact us’ form, and that way you can calculate the value of your SEO strategy.

3. The cost is more affordable

Search engine optimization is one of today’s digital marketing strategies. This is due to the SEO work system that targets users who are actively looking for your products and services online. The inbound nature of SEO helps businesses save money compared to outbound strategies like cold calling. While cold calling can still be an effective strategy, leads generate 61% more cost than leads generated by inbound strategies like SEO.

Hand writing on blackboard - Cost effective
Figure 4Cost-effective (more affordable costs)

SEO also targets users who are actively looking for products and services that are similar or like yours so that the traffic generated from SEO is of higher quality than many other marketing strategies. This then has an impact on cost savings for the company.

4. Improve the quality of website usability

Search engine optimization has a huge influence on the usability quality of a website. To increase the usability of your site by implementing an SEO strategy, your website will be easier to navigate on search engines such as Google, Yahoo, Bing, etc. Internet users or visitors to your website will feel impressed with the quality of your website and thus they will also feel comfortable and will spend more on the pages of your website.

usability word cloud
Figure 5usability of the website

In short, search engine optimization makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find the information they are looking for on your website as well.

5. Increase brand awareness (brand awareness)

As it should be, a website that has a good ranking (the top position on the first page of search results based on keywords) will generate significant impressions. Therefore, placing your website in the top position will have an impact on increasing the number of exposures for your website.

The text Brand Awareness appearing behind torn brown paper
Figure 6Brand awareness

Being on the first page for your targeted keywords not only helps users associate your brand with those keywords, but also instills trust because companies on the first page are generally considered to have a good reputation and can be relied on.

A good and natural SEO strategy can maintain a good website ranking based on keywords for several months, a year and even more. Many people involved in digital marketing prefer to apply SEO tactics because the results are more promising.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.