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Competency and Knowledge-Based Recruitment Process: A Human Resource Solution for Innovation and Success 

Human Resource for innovation

By Mostafa Sayyadi and Michael J. Provitera

As the world recovers from the COVID-19 crisis, the world economy is still in flux. Many jobs disappeared from the scene as many organizations adjust their workforce. Attracting the best skills and best talent has also been a challenge for many organizations. Traditional recruitment methods are outdated, and our recommendation is to move to use a competency-based recruitment process. The competency-based method of recruitment revolutionizes the process of recruiting and attracting future human resources for the organization and brings extraordinary results. Results such as assembling a pool of top talent to meet the ever-increasing needs of today’s ever-changing business environment will be enhanced with this new recruitment process.  

Too much focus on the classic job interview questions, such as “explain your background and why you think you are the right person for this job?” will not provide the necessary skill-level organizations need for today’s evolving business environment. A recent study in Australia shows that only 19% of newly hired people have the necessary skills to perform the desired job. This research also shows that many of these organizations have used continuous questions like the one mentioned above in their recruitment process. The traditional employment method has not stood the test of time it is still being used in a world different from the past 50 years. 

Today’s global economy and the emergence of dramatic changes after the COVID-19 crisis require the recruitment and promotion of new skills for organizations, which requires a change in perspective toward the recruitment process. [1] [2] [3] [4] In our interview with one of the Australian organizations, it was shown that the recruitment processes have suffered from severe deficiencies and traditional interviews had attracted a disproportionate number of human resources for the organization. Our goal is simple. We wanted to provide the organizations we contact with the best talents and skills by optimizing the recruitment process and ensuring their long-term retention in the organization. Our initial research showed that many of the views on hiring and long-term organization retention have changed drastically since the Corona era. We found that most of these talents attach special importance to the continuous development of skills or the same learning environment and assess a high level of meaningfulness for jobs as the main requirement for a long-term stay in the job. 

We believe that the crisis of COVID-19 and remote work has increased the expectations of employees for more freedom in their work and has boosted virtual learning more and more. We found that less fortunate families had to play a harder role in managing both careers and families while the more influential employees found the means to meet the needs of their children. People ran out and bought iPads, workbooks, laptops, and computers to ensure that they, and their children, could work effectively from home. The less fortunate lacked the means of acquiring the necessary resources and fell short of both career and educational pursuits. The talented competent skill-based workforce began to redefine and play a stronger role in the design of their jobs. [5] [6] This is also enhanced by not only the changes in the views of employees towards their jobs but also by the needs of consumers that have also changed drastically. To respond more effectively to these new customer needs, organizations need a new set of skills. With the loss of many jobs due to the Corona crisis, many organizations are unaware of the fact that many of the skills of these eliminated jobs can be transferred to new jobs and used more effectively to respond to the new needs of customers. [7] [8] [9] [10] Also, the Corona crisis has caused the organization to interact more and more with the external ecosystem, and organizations rely on competency-based skilled workers to be more involved in the organization’s projects. These changes require new functions for the recruitment process. 

We believe that the emergence of these new needs and major changes in the post-corona business environment can be effectively answered through a competency-based recruitment process. We have been working on this new form of recruitment for the past few years and have seen an improvement in the quality of recruitment in organizations that have used this new way of recruiting their new workforce. This new recruitment method can be a suitable solution for many organizations that are struggling with the new consequences of the COVID-19 crisis. 

Competency-based Recruitment Process 

The first step in the competency-based recruitment process is to change the views towards the hiring process and evaluate the human resources for promotion. [11] [12] [13] Instead of trying to meet the immediate needs of managers, organizations first should pay attention to longer-term horizons and also pay attention to the needs of the customers in the future. The replaced new perspectives consider human resource skills as the core of the organization’s ability to better adapt to the changing business environment. Under this learning culture, the continuous development of skills will be the main criterion for the promotion of human resources. This continuous development of skills will create a platform for the development of innovation in the organization and attract and retain new talent.    

To change the views to better match the competency-based recruitment process, we also recommend that managers abandon the traditional views about the importance of educational qualifications and certificates and consider competency based on skills of a diverse workforce and rely more on the importance of their skills. Focusing less on educational degrees and certificates and focusing more on the diversification of competency skills can help to develop diversity in organizations and bring together a set of talented people with more diversity, which will ultimately lead to the development of innovation in organizations. 

The second step, after changing the views of the managers towards the recruitment process, is to change and improve the views of the external talent applicants and people working in the organization towards the organization. Organizations that use the competency-based recruitment process consider it necessary to advance the perception of external talent applicants and talent working in the organization toward excellence. Be aware that this is the path that the world’s most successful organizations are following and have invested heavily in developing their human resources.  

For example, McKinsey and Company found that in the COVID-19 human resource development matters more than ever, and these huge investments in learning not only lead to the creation of a learning work environment and enable organizations to respond more effectively to environmental changes, but also draws external talent applicants, and encourages talent to stay longer in the organization. 

In Conclusion  

Perhaps the innate convenience of humans always tempts them to use traditional questions for the hiring process. What works, always works, and it is not necessary to change. But we can safely say that continuing this traditional path will mean failure. Today, the COVID-19 crisis has opened our eyes more than ever to the current divides. By adopting a competency-based recruitment process, the opportunity for organizations to attract and retain top talent for the long term to better adapt to their new business environment and respond to the new needs of customers and human resources is imminent. This new method of recruitment is a solution for many organizations that can ensure their long-term survival and growth in their new business environment in the post-corona world and the emergence of better workforces. 

About the Authors

Mostafa SayydiMOSTAFA SAYYADI works with senior business leaders to effectively develop innovation in companies, and helps companies – from start-ups to the Fortune 100 –succeed by improving the effectiveness of their leaders.  

Michael ProviteraMICHAEL J. PROVITERA is an Associate Professor of Organizational Behavior at Barry University in Florida, an author of the book titled “Mastering Self- Motivation” published by BusinessExpertPress. 

References  

  • [1] Li, L. (2022). Reskilling and Upskilling the Future-ready Workforce for Industry 4.0 and Beyond. Information Systems Frontiers. https://doi.org/10.1007/s10796-022-10308-y 
  • [2] Chen, Z. (2022). Collaboration among recruiters and artificial intelligence: removing human prejudices in employment. Cognition, Technology & Work. https://doi.org/10.1007/s10111-022-00716-0 
  • [3] Lee, S.H. (2020). Skills Development Driven by Labor Market Demand. In: Panth, B., Maclean, R. (eds) Anticipating and Preparing for Emerging Skills and Jobs. Education in the Asia-Pacific Region: Issues, Concerns and Prospects, vol 55. Springer, Singapore. https://doi.org/10.1007/978-981-15-7018-6_33 
  • [4] DiBenedetto, C.A. (2018). Twenty-First Century Skills. In: McGrath, S., Mulder, M., Papier, J., Suart, R. (eds) Handbook of Vocational Education and Training. Springer, Cham. https://doi.org/10.1007/978-3-319-49789-1_72-1 
  • [5] North, C., Shortt, M., Bowman, M.A. et al. (2021). How Instructional Design Is Operationalized in Various Industries for job-Seeking Learning Designers: Engaging the Talent Development Capability Model. TechTrends 65, 713–730. https://doi.org/10.1007/s11528-021-00636-2 
  • [6] Tomlinson, M. (2012). Graduate Employability: A Review of Conceptual and Empirical Themes. Higher Education Policy 25, 407–431. https://doi.org/10.1057/hep.2011.26 
  • [7] Li, Y., Yuan, D. (2018). Developments in Research on Vocational Learning: A Perspective from China. In: McGrath, S., Mulder, M., Papier, J., Suart, R. (eds) Handbook of Vocational Education and Training. Springer, Cham. https://doi.org/10.1007/978-3-319-49789-1_58-1 
  • [8] Deutscher, V., Winther, E. (2018). A Conceptual Framework for Authentic Competence Assessment in VET: A Logic Design Model. In: McGrath, S., Mulder, M., Papier, J., Suart, R. (eds) Handbook of Vocational Education and Training. Springer, Cham. https://doi.org/10.1007/978-3-319-49789-1_80-1 
  • [9] Coates, H. (2018). Assessing Learning Outcomes in Vocational Education. In: McGrath, S., Mulder, M., Papier, J., Suart, R. (eds) Handbook of Vocational Education and Training. Springer, Cham. https://doi.org/10.1007/978-3-319-49789-1_81-1 
  • [10] Barrick, R.K. (2019). Competence and Excellence in Vocational Education and Training. In: McGrath, S., Mulder, M., Papier, J., Suart, R. (eds) Handbook of Vocational Education and Training. Springer, Cham. https://doi.org/10.1007/978-3-319-49789-1_64-1 
  • [11] Feng, Q., Su, X. & Li, Q. (2022). Human resource labor dispatch model using an improved genetic algorithm. Soft Computing 26, 10665–10676. https://doi.org/10.1007/s00500-022-06800-x 
  • [12] Siegel, J., Proeller, I. (2021). Human Resource Management in German Public Administration. In: Kuhlmann, S., Proeller, I., Schimanke, D., Ziekow, J. (eds) Public Administration in Germany. Governance and Public Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-53697-8_21 
  • [13] Wirges, F., Neyer, AK. (2022). Towards a process-oriented understanding of HR analytics: implementation and application. Review of Managerial Science. https://doi.org/10.1007/s11846-022-00574-0  

Four Types of Personal Loans You Can Benefit from

Business

Personal loans are useful financial tools that can provide you with access to quick funds. You can utilize these loans for a range of purposes, including medical expenses, debt consolidation, or even financing a major purchase. 

In short, if you find yourself in any temporary financial emergency, you can turn to these loans to meet your financial needs. Based on your needs and your financial history, there are multiple types of personal loans that can help you. 

Below in this article, we will outline the top 4 types you can benefit from. 

Debt Consolidation Loans 

Debt consolidation loans are designed to help people organize their finances by combining multiple high-interest debts into a single loan. This loan comes with a lower interest rate and can be repaid easily. Consolidation loans can be used to manage debts such as credit card balances, medical bills, or personal loans. 

By using debt consolidation loans, you can simplify your repayment process and save money on interest rates. This can help you reduce the risk of missed payments and speed up your journey towards becoming debt-free. Additionally, consolidation loans can improve your credit score by reducing your overall credit utilization ratio. 

Secured Loans 

Secured loans are the type of personal loans that are backed by collateral, such as a home, car, or other valuable asset. By providing collateral, you can secure lower interest rates and higher loan amounts compared to unsecured loans. 

However, if the borrower defaults on the loan, the lender has the right to seize the collateral to recover their losses. Some examples of secured loans include home equity loans, auto loans, and secured personal loans. These loans are ideal for people with a strong credit history and stable income. 

Unsecured Loans 

Unsecured loans do not require collateral and are based solely on the borrower’s creditworthiness and ability to repay. Because there is no collateral involved, unsecured loans have higher interest rates and lower loan amounts compared to secured loans. 

However, there is greater flexibility and accessibility for those who may not have valuable assets to use as collateral. Unsecured loans are credit card loans, student loans, and some other loans like these. Unsecured loans are suitable for people who need to borrow smaller amounts of money for short-term needs. 

A 4000-dollar personal loan is one such type of small loan that can be secured without using collateral. If you want to meet smaller expenses, you can get more information on a 4000 personal loan from Lantern by SoFi. 

Home Improvement Loans 

Home improvement loans are specifically designed to finance renovation or remodeling projects for your home. Whether you’re looking to update your kitchen, remodel your bathroom, or make energy-efficient upgrades, a home improvement loan can provide the necessary funds to bring your vision to life.

With a home improvement loan, you can borrow the money needed to cover materials, labor, and other expenses for your renovation project. These loans usually offer competitive interest rates and flexible repayment terms, which makes them an attractive option for homeowners looking to improve the value of their home.

How You Can Suffer Financial Losses in a Car Accident

Car
Photo by Kevin B on Pexels

Car accidents are not just emotionally and physically traumatic events. They can also wreak havoc on your wallets. 

According to the NHTSA, around 9,330 people died in the US in traffic crashes in the first three months of 2023. In 2022, there were around 9,645 estimated fatalities during the same time.

From medical expenses to vehicle repairs and lost income, the financial aftermath of a car accident can be significant and long-lasting. Understanding the various ways in which you can suffer financial losses in a car accident is crucial for protecting yourself and your assets.

In this article, we’ll explore some of the most common ways in which car accidents can lead to financial hardship.

Medical Expenses

Depending on the severity of the car accident, you may require emergency medical treatment and hospitalization. In some cases, surgeries followed by ongoing care might also be required. 

Serious injuries due to car accidents can lead to towering medical bills. According to the Health System Tracker, a simple visit to the emergency room (ER) can cost you over $3,000. Around 25 percent of ER visits cost $3,043 or more. 

Vehicle Repairs or Replacement

Another significant expense following a car accident is the repair or replacement of your vehicle. Even minor collisions can result in substantial damage to your car, requiring repairs to the body, frame, or mechanical components. In some cases, the damage may be so severe that your vehicle is deemed a total loss, necessitating the purchase of a new one. 

If you rely on your car for transportation to work or other activities, the cost of repairs or replacement can significantly impact your finances.

Emotional and Psychological Costs

In addition to the financial losses, car accidents can also take a toll on your emotional and psychological well-being, leading to indirect financial consequences. Coping with the trauma of the accident, physical injuries, and psychological distress can impact your ability to function effectively.

Symptoms such as anxiety, depression, PTSD, and sleep disturbances can interfere with your ability to work. This, in turn, can result in reduced productivity, missed opportunities, and potential career setbacks. Seeking treatment for these mental health issues can also incur additional expenses, further adding to your financial burden.

Loss of Income

Car accidents can also lead to a loss of income, particularly if your injuries prevent you from working or result in long-term disability. Missing work due to recovery time, medical appointments, or physical limitations can result in a significant reduction in your earnings. Your access to paid sick leave or disability benefits may vary based on your employment situation, potentially worsening the financial burden. 

Loss of income involving a car accident can happen in other ways as well. For instance, KKTV recently reported that a car crashed into a popular Colorado Springs restaurant. Here, the accident would have led to loss of income for sure. It might have even led to injuries. Thus, the owner is in their rights to call a personal injury lawyer in Colorado Springs to file a claim. 

Thankfully, according to Springs Law Group, the success rate for personal injury cases is high in Colorado Springs. This is mostly because the personal injury attorneys there are experienced in such matters. The owner can thus be hopeful that they will recuperate most of their financial losses. Otherwise, the financial losses due to such accidents can be pretty dire, especially in single-income homes.  

Legal Fees and Liabilities

Navigating the legal aftermath of a car accident can be complex and costly. If you’re deemed at fault for the accident, you may face legal claims from other parties seeking compensation for their injuries or property damage. Defending yourself in court or negotiating settlements can incur substantial legal fees, even if you have insurance coverage.

Additionally, if you’re found liable for the accident, you may be responsible for paying damages to the other parties involved. This can include monetary payments for medical expenses, vehicle repairs, lost wages, and pain and suffering. These financial liabilities can quickly escalate, particularly if multiple parties are injured or if the accident results in a wrongful death claim.

In conclusion, car accidents can have a profound and lasting impact on your finances, affecting everything from medical expenses to lost income. By understanding the points discussed above, you can take steps to protect yourself and mitigate the potential consequences.

Maintaining adequate insurance coverage, practicing safe driving habits, and seeking legal advice when necessary can help safeguard your finances. It can also ensure that you’re prepared to handle the financial aftermath of a car crash. 

Also, prioritizing your physical and mental well-being can help you cope with the emotional and psychological toll of the accident. This, in turn, will allow you to focus on recovery and financial stability in the long run.

Custom-Built Applications – Is Laravel A Good Option To Consider?

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In the contemporary world of web development, choosing the right framework for custom-built applications is a crucial decision for businesses and developers alike. Among the plethora of available frameworks, Laravel has emerged as a popular choice. This article delves into the features of Laravel and discusses whether it is a good option to consider for custom-built applications, particularly highlighting the benefits of custom Laravel development services with experienced teams.

Understanding Laravel

Laravel is an open-source PHP framework known for its elegant syntax, robust features, and ability to facilitate rapid application development. Developed by Taylor Otwell in 2011, Laravel has since gained a significant following due to its ease of use, comprehensive ecosystem, and a strong community of developers.

Key Features of Laravel

Laravel offers a range of features that make it an attractive option for developing custom applications:

  • Eloquent ORM (Object-Relational Mapping): Laravel’s Eloquent ORM is one of the most advanced ORM implementations in PHP, allowing for easy interaction with databases.
  • MVC Architecture: Laravel follows the Model-View-Controller (MVC) architecture, ensuring clarity between logic and presentation.
  • Artisan Console: The Artisan command-line tool helps automate repetitive tasks, making the development process more efficient.
  • Blade Templating Engine: Laravel’s Blade templating engine is intuitive and flexible, allowing for easy data handling and template inheritance.

Advantages of Using Laravel for Custom Applications

Laravel offers several advantages that make it a top choice for custom application development:

  • Highly Scalable: Laravel can handle large-scale applications with ease, making it suitable for both startups and large enterprises.
  • Built-in Security Features: Laravel provides robust security features, including protection against SQL injection, cross-site request forgery, and cross-site scripting.
  • Community Support and Resources: Laravel’s large community offers extensive resources and support, which is invaluable for developers.
  • Integration with Mail Services: Laravel offers a clean API over the popular SwiftMailer library, along with drivers for SMTP, Mailgun, SparkPost, and others.

Custom Laravel Development Services with Experienced Teams

Opting for custom Laravel development services with experienced teams can significantly enhance the quality and efficiency of your project. These professionals bring their expertise in Laravel’s various features and best practices to deliver high-quality, scalable, and secure applications tailored to your business needs.

Potential Drawbacks

While Laravel offers many benefits, there are potential drawbacks to consider:

  • Learning Curve: For beginners, Laravel might have a steeper learning curve compared to other PHP frameworks.
  • Performance Issues: In some cases, Laravel can be slower than other frameworks, although this can often be mitigated with proper optimization.

Laravel vs. Other Frameworks

When compared to other PHP frameworks like Symfony or CodeIgniter, Laravel stands out for its comprehensive features and community support. However, the choice of framework also depends on specific project requirements and team expertise.

Expanding on Custom-Built Applications: Is Laravel A Good Option To Consider?

Laravel’s ecosystem is rich and diverse, offering various tools and packages that enhance its capabilities. Notable among these are Laravel Nova, a beautifully designed administration panel; Laravel Echo, for real-time event broadcasting; and Laravel Horizon, which provides a dashboard and code-driven configuration for Laravel Redis queues. These tools not only simplify the development process but also add advanced features and functionalities to a Laravel application.

Laravel’s Community and Learning Resources

One of the strengths of Laravel is its vibrant and supportive community. From extensive documentation, tutorials, and online forums to dedicated podcasts and conferences, the Laravel community offers numerous resources for learning and development. For developers, this means easy access to solutions and best practices, which is especially beneficial for custom Laravel development services with experienced teams.

Testing and Maintenance in Laravel

Laravel is equipped with built-in testing features, which are crucial for maintaining the quality and reliability of applications. Laravel’s integration with PHP Unit, a popular testing framework, allows developers to write and run tests easily. This ensures that applications are bug-free and function as intended, which is critical for custom-built applications where specific functionalities are essential.

How Laravel Facilitates Rapid Development

Laravel’s built-in features such as migrations, seeders, and the Eloquent ORM significantly reduce development time. This rapid development capability is a key reason why Laravel is considered favorable for custom-built applications. It enables faster deployment of applications, thereby reducing time-to-market, which is a crucial factor in today’s fast-paced business environment.

Laravel’s Suitability for Enterprise Applications

While Laravel is popularly used for small to medium-scale applications, its suitability for enterprise applications is sometimes questioned. However, with its scalability, robust security features, and ability to handle complex applications, Laravel is increasingly being adopted for enterprise-level projects. The key is to utilize custom Laravel development services with experienced teams that have a deep understanding of enterprise requirements.

Laravel and Modern Web Technologies

Laravel seamlessly integrates with modern web technologies like Vue.js, React.js, and Angular, making it an excellent choice for full-stack development. This compatibility allows developers to build interactive and dynamic user interfaces, which is a crucial aspect of modern web applications.

Laravel in the Age of Headless CMS and APIs

With the rising trend of headless CMS and API-driven architectures, Laravel proves to be a forward-thinking framework. Its ability to serve as a robust backend system that can communicate with various frontend technologies makes it an ideal choice in this new era of web development.

The Cost Factor

When it comes to cost, Laravel, being an open-source framework, reduces the initial investment in technology. However, the total cost of developing a custom application can vary based on the complexity of the project and the expertise of the development team. It is important to consider the long-term benefits of using a robust framework like Laravel against the initial development costs.

Laravel stands out as a comprehensive and versatile framework suitable for a wide range of web applications, from small-scale projects to large enterprise solutions. Its rich set of features, scalability, strong security measures, and a supportive community make it a wise choice for custom-built applications. While there are considerations such as the learning curve and performance optimization, the advantages of Laravel, especially when leveraged through custom Laravel development services with experienced teams, often outweigh these challenges. As the digital landscape evolves, Laravel continues to be a relevant and powerful tool in the arsenal of web developers worldwide.

Things You Should Know Before Placing Your Bets on Sports

A football field
Photo by Sandro Schuh on Unsplash 

Sports betting commands a substantial presence in the market, drawing in a diverse array of participants, ranging from casual enthusiasts to more seasoned bettors. While the majority engage in betting as a lighthearted means to enhance the excitement of a game, it is crucial to acknowledge that informed decision-making can significantly enhance the overall betting experience. This article, enriched by insights and the emergence of new betting sites, aims to equip individuals with essential knowledge before embarking on their sports betting journey. By delving into key considerations and expert opinions, this comprehensive resource intends to empower both casual and novice bettors to make informed choices, promoting a balance between the enjoyment of the betting experience and the cultivation of a more strategic and knowledgeable approach to sports wagering. Let’s dive in! 

What To Care 

Embarking on a successful sports betting journey involves mastering key principles, starting with a comprehensive understanding of odds – the pivotal factor that determines potential winnings based on the wager and the probability of the outcome. Equally important is the establishment of a disciplined budget, delineating the amount one is willing to risk without chasing losses. In-depth research becomes the cornerstone of informed betting decisions, encompassing analysis of team and player statistics, recent form, injuries, and other pertinent information. Emphasizing discipline, emotions should not override rational judgment, urging bettors to place wagers only when a solid rationale exists. Further strategies include diligently comparing odds from various sportsbooks to maximize value and concentrating on one sport for a more profound understanding and increased long-term success. Effective bankroll management, limiting individual bets to 5% of the total bankroll, safeguards against substantial losses. Objectivity is paramount, with bettors advised to prioritize strategic decisions over emotional attachments to favorite teams or players. Additionally, seizing opportunities presented by promotions and bonuses, along with meticulous tracking of bets for ongoing improvement, completes a comprehensive guide for those venturing into the dynamic wolrd of sports betting. In this context, it is very important to choose the most advantageous sportsbooks. Preferring quality sportsbooks like Fanduel sportsbook will provide many conveniences for you. However, it is also very important to do your research well. Why? Let’s take a look together.

Research Is Crucial

A common mistake for beginners in the realm of sports betting is settling for a single betting site that offers a sign-up promotion and sticking with it. However, embracing a diverse array of bookies presents numerous advantages. Beyond gaining access to various sign-up and ongoing promotions, each site brings its unique strengths to the table. For instance, one platform might excel in horse racing features, offering superior broadcasting and diverse betting types, while another may boast more favorable football odds. Viewing promotions not merely as free bonuses but as opportunities to test new strategies opens the door to a risk-free, experimental approach. This experimentation fosters a more dynamic betting experience, potentially unveiling innovative approaches. However, it’s crucial to avoid becoming overly reliant on the no-lose situations of free bets, maintaining a realistic assessment of the efficacy of any strategy without succumbing to deceptive perceptions of its success.

When engaging in betting, it’s crucial to conduct thorough research, considering diverse perspectives, including the opinions of others. However, it’s essential to distinguish between incorporating various viewpoints into your strategy and blindly following tipsters. Relying on tipsters may not be a sound betting strategy, as their success not only needs to be substantial but also enough to offset the cost of their tips. Instead, a more prudent approach involves listening to a range of opinions to inform and refine your own betting strategy, fostering a well-rounded and informed decision-making process.

Listen to Your Employees to Achieve DE&I Goals

Employee Diversity

By Dr. Gleb Tsipursky

“Why do some organisations excel in Diversity, Equity, and Inclusion (DE&I) while others falter?” This provocative question sets the stage for a deep dive into the world of DE&I based on my enlightening interview with Michelle Marshall, the head of Diversity, Equity, and Inclusion at PUMA North America. In our conversation, Marshall reveals critical insights and strategies that PUMA employs, offering a roadmap for other organisations striving to enhance their DE&I initiatives.  

Engagement: The Heart of DE&I Strategies 

PUMA’s approach to DE&I is deeply rooted in engagement, which Marshall identifies as crucial. This engagement is not a one-off event but rather a continuous process that involves employees at every level. PUMA regularly uses focus groups, holds listening sessions, and issues belonging surveys to understand the diverse experiences of its workforce. These tools allow the brand to gather in-depth insights into the needs and experiences of its employees, especially those from underrepresented groups. By doing this, PUMA ensures that its strategies are not just theoretical frameworks but practical, actionable plans that address everyone’s specific concerns and aspirations.  

Furthermore, PUMA’s strategy extends beyond the engagement of internal stakeholders to include customer feedback. Doing so acknowledges the important role that external perceptions and customer expectations play in shaping not only an organisation’s reputation but its DE&I policies. As different generations have unique perspectives and expectations from brands – specifically Generation Z and their prioritisation of sustainable brands – generational insight is increasingly important to continue adapting to industry and global shifts. By regularly listening to customers, PUMA aligns its DE&I strategies with market demands, ensuring relevance and responsiveness to societal trends and values. This dual focus on both internal and external engagement creates a comprehensive approach that is both inward and outward-looking — which is crucial for a global brand like PUMA.  

The Pitfalls to Avoid 

To be successful, organisations need to create an environment where diversity is not just tolerated but celebrated and nurtured.

Marshall’s insights into the pitfalls of DE&I strategies highlight the importance of cultural readiness. This concept revolves around the idea that simply increasing diversity through recruitment is insufficient. To be successful, organisations need to create an environment where diversity is not just tolerated but celebrated and nurtured. A culture unprepared to embrace diversity can not only lead to a toxic workplace environment but also affect employee retention and satisfaction. This revolving door syndrome, where diverse talent leaves as quickly as they join, can be detrimental to an organisation’s morale and its DE&I aspirations. 

Marshall’s perspective on this is refreshingly realistic, acknowledging that each organisation’s DE&I journey is unique. There’s no one-size-fits-all solution; DE&I must extend beyond just being a hot topic or trend. Rather, it serves as a commitment to incorporate these values into an organisation’s fabric and enhance cultures so that all employees can thrive. Her emphasis on culture readiness suggests a proactive approach, where organisations first lay the groundwork of an inclusive culture before embarking on ambitious diversity recruitment efforts. It’s not just about checking a box during recruitment; it’s about ensuring that diverse employees enter a space where they feel genuinely welcome and valued, not just as a token of diversity. All employees are and should feel like integral members of the organizational family. 

Consistency and Communication – The Backbone of DE&I Success 

Many organisations underscore the significance of consistent messaging and communication in DE&I efforts. It’s not merely about setting ambitious DE&I goals; it’s about keeping them in the consciousness of every employee through regular updates and open communication. This transparency is vital in building trust and ensuring that every member of the organisation is aligned with the DE&I objectives – especially at larger brands where there may be fewer one-on-one touchpoints with senior leadership. 

Moreover, communication is not just about conveying information; it’s about creating an open dialogue where feedback is encouraged, and diverse perspectives are heard. This two-way communication fosters a sense of ownership among employees, making DE&I a collective responsibility rather than a top-down mandate. By maintaining this level of communication, organisations can adapt and evolve their DE&I strategies in response to changing dynamics within and outside the organisation – as we discussed above – ensuring that their DE&I efforts are always relevant and effective. 

Accountability through Measurable Goals 

Marshall’s emphasis on accountability through measurable DE&I goals is a pivotal aspect of PUMA’s strategy. This approach involves quantifying objectives in DE&I, making them as integral to business operations as financial targets or product development milestones are. Embedding DE&I goals into the core objectives of leadership ensures that DE&I efforts are taken seriously and are not just performative or symbolic gestures. 

Embedding DE&I goals into the core objectives of leadership ensures that DE&I efforts are taken seriously and are not just performative or symbolic gestures.

Such measurable goals might include specific targets for hiring from diverse backgrounds, retention rates of underrepresented groups, or benchmarks for inclusive leadership practices. By making these goals quantifiable, PUMA holds its leaders accountable, ensuring that DE&I is not just a topic of discussion or a “nice to have” but a tangible aspect of business performance. 

Leadership and DE&I: A Crucial Nexus  

After years of pushing the needle forward with DE&I, PUMA has found that one of the biggest ways to drive meaningful change is through full organisation and C-suite level involvement. This responsibility falls to everyone at PUMA, not just any one person or department. This involvement goes beyond mere endorsement or support; it requires leaders to actively engage in activities like employee resource group events and DE&I training. Such participation is crucial as it sends a strong message throughout the organisation about the value placed on DE&I. 

Leaders embodying inclusive practices in their daily interactions are vital for creating a culture where DE&I principles are lived and breathed. When leaders model inclusive behaviour, it sets a tone and standard for the entire organisation, encouraging all employees to follow suit. This top-down approach to practicing inclusivity helps embed these values into the organisational culture. Additionally, with widespread involvement, DE&I strategies are more fruitful and can generate long-term momentum rather than only pushing efforts around key moments in time, like during Pride Month.  

Addressing the Mentorship and Sponsorship Gap 

While mentorship provides guidance and advice, sponsorship involves actively advocating for individuals, particularly in crucial decision-making scenarios. PUMA’s ongoing strategy to bridge this gap by integrating employee resource groups with leadership development programmes is innovative. It ensures that underrepresented groups are not only advised but also actively championed. This approach increases their visibility and provides real opportunities for career advancement, breaking down barriers that often impede the progress of marginalised groups. 

The Future of DE&I at PUMA 

Marshall’s enthusiasm about the future of DE&I at PUMA underscores a continued forward-thinking and proactive approach. PUMA has created multiple company-led initiatives and groups throughout the years and partnered with outside resources to help lead the industry towards DE&I acceptance. Some of the internal groups include employee resource groups (ERGs), such as PUMA’s Association of Women, BBOLD, pumALLiance, and ROAR. The expansion of ERGs and partnerships with institutions like Clark Atlanta University – where last year, PUMA committed to a five-year partnership that includes a $1 million scholarship fund, mentorship, marketing activations, and learning opportunities to build students’ awareness of roles in the sneaker industry – represents a strategic effort to foster diversity and inclusion not just within the brand but in the broader community.   

PUMA’s focus on authenticity in its marketplace presence – ensuring that its products and campaigns resonate with diverse audiences – is a significant step in recognising the importance of representation in all facets of business operations. This holistic approach to DE&I, encompassing internal and external strategies, sets a blueprint for how companies can integrate DE&I into every aspect of their business. 

Conclusion 

PUMA’s DE&I strategy, as elucidated by Michelle Marshall, provides a comprehensive model for organisations seeking to enhance their DE&I efforts. The key lies in genuine employee engagement, leadership accountability, consistent communication, and a data-driven approach to address bias. By following these principles, companies can create an inclusive environment where diverse talent not only joins but thrives, driving the organisation towards greater success and innovation

About the Author

Dr. Gleb Tsipursky

Dr. Gleb Tsipursky helps leaders use hybrid work to improve retention and productivity while cutting costs. He serves as the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. He is the best-selling author of 7 books, including the global best-sellers Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships. His newest book is Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Forbes, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, and elsewhere. His writing was translated into Chinese, Korean, German, Russian, Polish, Spanish, French, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox, and over 15 years in academia as a behavioural scientist at UNC-Chapel Hill and Ohio State. A proud Ukrainian American, Dr Gleb lives in Columbus, Ohio.

The Future of Virtual Assistance Services in a Post Pandemic World

Virtual Assistance

Even as the world gradually moves out of the pandemic, the demand for virtual assistance services is expected to continue to grow. Businesses have now seen the value that these services provide – from managing administrative tasks to providing customer service support, and even managing social media accounts.

Continued Growth and Demand

The COVID-19 pandemic has radically reshaped the way businesses operate. One area that has seen significant growth during this period is the field of virtual assistance. As companies have been forced to pivot to remote working, the demand for virtual assistance services has skyrocketed. But what does the future hold for these services in a post-pandemic world? This article explores the prospects and potential developments of VA services beyond the pandemic.

In a post-pandemic world, businesses that have experienced the efficiency and cost-effectiveness of virtual assistants may be more likely to continue using these services rather than hiring full-time, in-office staff. Virtual assistants can work from anywhere, providing companies with flexibility and reducing overhead expenses such as office space and equipment.

Increased Specialization

As the demand for VA services increases, so too does the need for specialization. In the future, we may see more virtual assistants specializing in specific areas such as digital marketing, HR services, or project management.

This means that businesses can hire a virtual assistant with a specific skill set that matches their needs. For instance, a company that needs help with its online presence could hire a virtual assistant specializing in social media management and search engine optimization.

Technological Advancements

The future of VA services also lies in technological advancements. The use of artificial intelligence (AI) and machine learning in VA services is expected to rise.

AI can be used to automate simple tasks, freeing up virtual assistants to focus on more complex tasks. For instance, AI can handle tasks such as scheduling meetings, responding to simple customer inquiries, and managing a company’s social media presence.

Machine learning, on the other hand, allows VA services to improve over time. For instance, the more a virtual assistant interacts with a BPO company in the Philippines, the better it can become at predicting the company’s needs and providing relevant support.

Emphasis on Security

In a post-pandemic world, security will be a top concern for businesses using VA services. With cyber threats on the rise, companies will need assurance that their data and information are safe.

This means that virtual assistant service providers will need to invest in robust security measures and demonstrate their commitment to protecting client data. This could include things like secure data storage, the use of encryption, and regular security audits.

Greater Integration and Interoperability

In the future, we can anticipate a greater level of integration and interoperability among different platforms and systems used by virtual assistants. This will enable seamless data sharing and communication, thereby enhancing productivity and efficiency.

For instance, a virtual assistant could easily access a company’s CRM system, email platform, and project management tool, without having to jump between different systems. This not only saves time but also ensures consistency of information across different platforms.

The Role of Training and Development

The future of VA services isn’t just about technology. Training and development will play a crucial role in equipping virtual assistants with the necessary skills and knowledge to serve businesses better.

Continuous learning and professional growth will be essential for virtual assistants to keep up with the rapidly evolving business landscape. This could involve learning new software, acquiring knowledge in specific industry sectors, or developing soft skills like communication and problem-solving.

Conclusion

The future of VA services in a post-pandemic world looks bright. The continued growth and demand, increased specialization, technological advancements, an emphasis on security, greater integration, and the role of training and development all point to a sector that’s set to thrive. Businesses that adapt to this new reality and embrace the benefits of VA services stand to gain a competitive edge in the post-pandemic world.

Latest CPI Report: The ‘Soft Landing’ Plane Is Still Circling

CPI

By Dr. Jack Rasmus

For months the mainstream media and Washington Pols have been pushing the metaphor that the US economy is a plane on its final approach to a ‘soft landing’. Soft landing is defined as inflation steadily coming down to the Federal Reserve’s goal of a 2% price level AND does so without provoking a recession.

However, as revealed by the inflation statistics in the US Labor Department’s latest Consumer Price Index (CPI), the ‘soft landing’ plane is clearly stuck circling the airport!

The government’s just released January 2024 Consumer Price Index report shows not only that prices are stuck at a level (i.e. ‘circling’?) where they’ve been since last summer 2023, but January’s CPI report  shows signs of prices even beginning to rise once again.

Moreover, if one lifts some of the questionable assumptions and methodologies used to estimate inflation in the CPI, inflation may be even higher than officially reported. Perpetually circling for months, the soft landing plane may even be running out of gas.

The CPI is one of several government price indices. The other two are the Personal Consumption Expenditures (PCE) index and the GDP Deflator Index. These latter are produced by the Commerce Department. The PCE typically estimates inflation only two thirds to three fourths the price level provided by the CPI, using different assumptions and methodologies than the CPI.

Having said that, let’s look at the January CPI report (after which Part 2 of this article will show why even the CPI undershoots inflation and why the PCE and GDP Deflator undershoot even more).

January 2024 Consumer Price Index 

The CPI slices and dices inflation in many ways. Its aggregate number is called the All Items CPI-U. It’s the summary of price changes for all the goods and services estimated by the CPI. All means around 450 or so of the most often purchased by households. There are literally millions of goods and services in the US economy but households’ budgets are almost totally spent on the CPI’s 450 or so ‘basket of goods and services’ that are mostly purchased by households.

The All Items category is then broken down into what’s called ‘Headline’ inflation and ‘Core’ inflation.  Since food and energy (i.e. gasoline, natural gas, electricity, fuel oil, groceries, food at home, food away from home, etc.) are goods that tend to fluctuate a lot, subtracting food and energy from All Items results in what’s called ‘Core’ inflation. Add back in food and energy goods and that’s ‘Headline’ inflation.

Another important break down of ‘All Items’ is Goods vs. Services inflation. The Goods sector of the economy is roughly 20% of GDP (Construction—residential and commercial—is about 8% of GDP and Manufactured goods about 12%). All the rest (80%) of the US economy is Services. So Services contributes a bigger part of the overall CPI and inflation.

So what does the latest January 2024 CPI report show us for ‘All Items’, ‘Headline’, ‘Core’ and the important sub-categories of Goods vs. Services inflation?

The most important takeaway from the January CPI is the ‘All Items’ rate of inflation last month is at the same level that it was seven months ago in June 2023—that is, inflation continued to rise at the same 3% annual rate of change in January 2023 that it was in June 2023!

To continue the ‘soft landing’ metaphor, what that means is the Inflation plane had entered its ‘downward leg’ from January 2022 to January 2023, slowing from a 7.5% annual rate increase at the start of 2022 to 6.4% a year later in January 2023. It then slowed further the following six months from January 2023 to June 2023, from the 6.4% to 3%.

Thereafter, since last June 2023, it has plateaued at a 5,000 foot level above the US economy airport, where it’s been circling ever since.

Peeling the onion of the ‘All Items’ aggregate indicator, and considering just ‘Core’ inflation—i.e. ‘All Items’ minus energy and food prices—It’s a similar picture: Core inflation has also been stuck, at around 3.9%-4% since October 2023.

Slicing ‘All Items’ yet another way, into Goods vs. Services inflation what the latest January CPI stats further reveal is that since October 2023 Services inflation has also been stuck, in this case in roughly the 5% range.

In other words, except for gasoline and some food prices, the CPI has not slowed in the last seven months. The plane has not landed but just keeps circling! 

And it may be running out of gas as well.  The latest CPI stats, on a month to month change basis, suggest the rate of inflation may now have started to rise again last month. Unadjusted for seasonality (i.e. the actual price changes), January’s CPI stats show a month to month rising trend for the CPI as follows:

  • October 2023: 0.0%
  • November 2023: -0.2%
  • December 2023: -.0.1%
  • January 2024: +0.5%

Within the January numbers were some worrisome trends: Services inflation nearly doubled in January compared to December (0.7% vs 0.4%); food prices did double (0.4% vs 0.2%) with grocery prices rising the fastest in the entire previous twelve months. Meanwhile shelter costs rose from 0.4% to 0.6% for January with its biggest component, Rent, rising the fastest in nine months.  And other services like hospital and airlines, the prices of which had slowed in 2023, surged again in January.

Forces pointing to higher gasoline and energy Goods inflation in the coming months are appearing as well. The business media in US and abroad report that global crude oil supply problems are mounting—at a time when typically in the spring oil refineries also shut down for maintenance and consumers begin to drive more.

The Goods vs. Services Inflation Conundrum

To sum up thus far: if CPI reports for the past seven months show Services prices are stuck at 5%, Core prices at around 4%, and All Items stuck at 3%. Those numbers suggests Goods prices—gasoline and some food prices—have indeed come down. The January CPI report shows that Goods prices have been either flat or slightly negative over the past twelve months.

But Services inflation remains stuck at around 5% for months now. The main culprits in continuing Services inflation have been Rent services which have consistently been responsible more than half of all the CPI services price increases for several months; Day Care services; Sporting and Entertainment events prices; Auto Repairs; and Auto Insurance services which have risen by 20.6% over the past year. In addition, hospital services costs are now surging anew and rising at the fastest rate since 2015.

So why have Goods (especially gas and food) inflation significantly abated over the past year while the Services price level has barely done so?

There are several explanations. Here’s a couple:

Fed Interest Rates Are Increasingly Inefficient

Federal Reserve interest rate hikes since 2022 have clearly had an effect on Goods inflation—i.e. on energy and food and some other commodities. But so may have other economic forces.

The US economy has slowed due to rate hikes. But so has the global economy slowed. Which has had more impact on dampening demand for oil, commodities and thus US energy related goods prices in general? US rate hikes or slowing global economy? And what about food/grocery prices?  Prices for milk and eggs surged in 2021-22 but have since come down. However, processed foods like bakery goods and other processed items like juice and beverages have not. They’re still rising at more than 20% annual rate? The difference likely lies in the fact that milk and eggs are produced locally and are not monopolistic; processed foods are monopolistic and dominated by a handful of companies. That strongly suggests corporate price gouging is going on in the processed foods sector of food prices. Recent media and government are now also talking about ‘shrinkflation’ (a hidden price hike by lowering content) which suggests evidence of processed food corporations’ price gouging as well.

2021-22: Supply Driven Inflation

The big problem in Goods inflation that emerged initially back in 2021 was domestic US and global ‘supply chains’. As this writer discussed back then (see my ‘The Anatomy of Inflation’ Counterpunch article of June 23, 2022), what drove inflation to its 9.1% peak were mostly Supply side forces—i.e. supply chains exacerbated by price gouging by monopolistic US corporations jacking up prices as the US economy reopened in the summer of 2021 from the Covid shutdowns. That’s a topic to which mainstream economists and politicians have paid too little attention of late.

Productivity also collapsed in 2021-22 falling to the worse levels since 1947, which in turn raised business unit labor costs that many companies simply passed on to consumers in higher prices. Like supply chains and price gouging, that too was basically a supply matter.

Inflation at the time in 2021-22, in other words, was thus largely supply—not demand—driven.

The Covid shutdown of 2020-21 was a major shock to much of the US economy, especially supply. Workers laid off did not immediately return. Some businesses like railroad companies found it convenient and profitable not to brink all their workers back but to run on more profitable skeleton crews. Other businesses did not immediately or fully ramp up production once the economy began to reopen in the summer of 2021. They at first waited to see if the reopening could be sustained. But once the economy began to successfully reopen by late summer 2021 many services businesses tried to recoup lost revenue by rapidly raising prices (A typical example was the Airlines companies and Hotels which clearly price-gouged consumers with record prices for travel in 2021-22.

The Covid shutdowns restructured labor, product and financial markets in ways still not fully understood by economists or policy makers. Fiscal and monetary stimulus measures in particular did not work very well or efficiently (a topic for another article). A given amount of monetary and fiscal stimulus simply did not produced an expected magnitude of real economic recovery.

A dramatic fact of the past two years US economic recovery has been its tepid growth rate. In 2020-21 the Federal Reserve pumped $5 trillion into the US banking system and directly to investors via its QE program. Congress provided an additional $4 trillion in government spending and tax cuts. That’s $9 trillion in combined stimulus! About twice that provided in 2008-10 What has resulted, in the first two years 2022-23 after the economy reopened in 2021 was a growth rate in GDP terms of a mere 2.1% in 2022 and unimpressive 2.5% in 2023.

In short, a mountain of $9T fiscal-monetary stimulus resulted in a molehill of GDP recovery! 

Overlaid on the supply problems that emerged in 2021 and which lingered into 2022 was global commodity prices surging in 2022-23 as a consequence of the Ukraine war and US Russian (and China to lesser extent) sanctions policies and the Ukraine War.

All these factors contributed to the primarily supply side driven inflation of 2021-22. Those supply forces were only partially abated by the demand depressing policies of the Federal Reserve after it began raising rates.

And now since mid-2023 Fed rate hikes have stopped. And with it so too have Services inflation decline. Fed rate hikes to 5.5% appear to have little effect on Services inflation. So how high might interest rates have to go to have an effect? A little history as follows might give some idea.

Volcker’s 1980-82 Solution vs. Powell’s 2022-23

Despite US inflation’s largely supply side character, in 2022 US politicians and the Federal Reserve decided the strategy to address supply side inflation would be to depress consumer demand in the US economy.  The Federal Reserve set out to attack consumer demand to dampen inflation. Its main tool was raising interest rates and the Fed commenced in 2022 to raise rates at the rapidest pace in decades. The idea was to create enough unemployment that would reduce wage incomes and thus consumption spending to bring down demand and theoretically prices in turn. In other words: even if the main drivers were Supply side (which the Fed can do nothing about) the strategy was to make households pay the price to abate inflation by depressing household wage incomes and consumption demand. So the Fed raised interest rates to 5.5% over the course of 2022-2023.

After all, the same rate hike to compress demand strategy worked under Reagan in 1981-83 when Paul Volcker was Fed chair. 10%+ annual CPI inflation at the time was lowered via Fed rate hikes that attacked the Goods sector, raised unemployment, and subsequently depressed wage incomes and consumption. It was a demand side approach to price reduction—employed to address a Supply side inflation problem back then as well. Nevertheless it worked. Prices came down, but only after the Fed raised rate to more than 15%! A deep recession  in 1982-83 followed the Fed rate hikes of 1980. But that was then. The US economy has changed dramatically since. It doesn’t work that way anymore. Indeed, monetary policy hardly works at all.

As in 1980-82, Powell’s Fed rate hikes in 2022-23 have succeeded in dampening goods prices but have NOT succeeded this time around in bringing down services prices very much, as the CPI data for the past seven months clearly shows.  Goods inflation has indeed come down, but services prices remain stuck at levels of last summer 2023 now for months and may be rising once again. So why is it that four decades later monetary policy (rate hikes) has not succeeded as it did in 1980-82 in reducing the price level very much?

In his December 2022 press conference following the Fed’s commencing to raise rates, Fed Chairman Jerome Powell indicated the Fed’s strategy in 2023 would be to continue raising rates. He specifically cited his main goal of bringing Services prices down, adding for that more unemployment was needed in Services in order to lower Services consumption. That was the Fed’s inflation strategy for 2023. But that strategy—and lower Services prices—didn’t happen.

Contradictions of Fed Monetary Policy

Halfway into 2023 Powell stopped raising rates. But why? Why didn’t he continue raising rates and stopped halfway through 2023?  There are several possible answers, but as this writer has argued before, perhaps the main reason was the crisis that emerged concurrently in the US regional banking system in March 2023.  Raising interest rates even higher would have exacerbated that regional banking crisis. So Powell raised rates for the last time in May-June 2023 after the Regional Bank Crisis erupted that March 2023.

By doing so the Fed decided to trade off reducing Services and Core inflation further in 2023 in order to prevent further exacerbating regional bank instability. Powell apparently has placed his bet on assuming the already 5.5% interest rate level will prove sufficient over time to eventually, if albeit slowly, bring down Services. Thus far it hasn’t. Services sector unemployment and Services consumption has not abated. Powell has lost his bet. Services prices are ‘stuck’ at 5% and Core at around 4% now.

What this scenario suggests is that the US and global economy has changed in fundamental ways since the early 1980s. The US is a much more Services centric economy today compared to forty years ago. Services don’t respond as efficiently to rate hikes. In fact, nor does the economy in general, it appears. To put that in economists’ parlance: Services inflation has become ‘interest rate inelastic’.

That lack of real economy response to interest rates (i.e. the inelasticity) may be due in part to  the US economy becoming more ‘financialized’ today compared to 1981-83. What that means is Fed periodic liquidity (aka money) injections into the economy get redirected from going into real investment and flow relatively more into financial asset markets instead of the real economy. That makes Fed rate policy ‘inefficient’—i.e. more monetary injection is required to get an equivalent stimulus ‘bang for the buck’.

The converse is also true: Fed rate hikes have less effect on dampening inflation and slowing the real economy because it has become more financialized. Rate hikes simply don’t retract as much liquidity (money) from the economy as they used to. And even if they did it wouldn’t matter. Businesses (and consumers) today, fort years later, have access to alternative sources of funds besides bank lending, in the US and worldwide.  Or perhaps businesses and investors cut back on investing in the real economy first, before they consider reducing their investing in financial markets. After all, didn’t financial markets and profits boom during Covid while opportunities for investing in the real economy collapse?

The preceding paragraph suggests globalization may also be resulting in less effective Federal Reserve interest rate policy when it comes to rate hikes dampening inflation. Here financialization and globalization of the 21st century capitalist economy overlap.

Multinational corporations in particular aren’t limited by Fed interest rate hikes or levels when they need money capital to invest. They can go anywhere in the world for lower rates. That’s presuming they even bother to borrow from banks at all any more. Multinationals raise far more money by issuing corporate bond debt of their own. And they loaded up on bond issuance in the years of near zero Fed rates from 2009-2018 and then during 2020-21 when the Fed injected $5T more of virtually free money into the banks and directly to investors via QE. Corporations just issued mountains of bond debt prior to Covid that they didn’t even need and then just hoarded the cash throughout the pandemic. Or else redistributed the virtually free Fed money to their stockholders in buybacks and dividends and hoarded their own cash earnings. Once the Fed started raising rates in 2022 those rate hikes were irrelevant for many big businesses. They were flush with unspent cash from issuing bonds or new stock. Only the smallest businesses are impacted any more by Fed rate hikes, or rate cuts for that matter.

Some Conclusions 

In conclusion, in terms of inflation, what all this means is Fed chair Powell will have to raise rates much higher than 5.5% if he wants to reduce Services and Core inflation sigsnificantly further. Maybe not as high as Paul Volcker’s 15% in 1981. But higher than the current 5.5% for sure.

However Powell won’t do either so long as Services inflation levels remain stuck at current levels. He’s decided he can live with that level of Services inflation, while betting perhaps rates kept at current levels may yet reduce inflation further over the longer run.

Powell won’t risk higher rates that will certainly exacerbate a regional bank crisis again, which by the way continues to deteriorate slowly and which now faces the threat of commercial property defaults coming in 2025-26, to which already unstable regional banks remain highly exposed.

He also won’t raise rates because the US economy is teetering on the brink of recession already. The US construction sector has fallen one-third and appears stuck at that level while the manufacturing sector has been contracting for the last nine months, according to the Purchasing Managers’ Index (PMI). A deeper recession in 2024 would certainly not help the politicians. And regardless what apologists for the Fed say, Fed policies are politically a-tuned in election years.

So expect CPI and inflation to remain at levels largely similar to what they have for the past half year. Goods inflation will likely stay low (subject to uncertain oil prices).  Companies that can, will continue to price gouge. Rents and home prices, Insurance services, processed food items, select services will remain at current levels or even drift up further. So therefore will the CPI, fluctuating perhaps marginally around its January levels month to month.

However, as will be explained in a Part 2 sequel to this article, even reported CPI is a low- balled estimate of the price level, due to the many questionable assumptions and methodologies that go into its estimation of inflation.

So if the US economy plane does decide eventually to descend, its landing may be anything but ‘soft’.

About the Author

Dr. Jack Rasmus is author of the books, ‘Central Bankers at the End of Their Ropes’, Clarity Press, 2017 and ‘Alexander Hamilton and the Origins of the Fed’, Lexington Books, 2020. Follow his commentary on the emerging banking crisis on his blog, https://jackrasmus.com; on twitter daily @drjackrasmus; and his weekly radio show, Alternative Visions on the Progressive Radio Network every Friday at 2pm eastern and at https://alternativevisions.podbean.com.

The Rise of Contactless Payments: How Your Business Can Adapt to The Changing Landscape

The Rise of Contactless Payments
Photo by Clay Banks on Unsplash

Contactless payments encompass a wide range of payment methods that enable consumers to pay for products and services. They may involve debit and credit cards, smart cards, radio frequency identification (RFID), near-field communication (NFC) devices, and other technologies. 

They work by tapping payment cards or other devices near a point-of-sale (POS) terminal with contactless payment tech. Some refer to contactless payments as tap or tap-and-go. They represent a dominant force in the payments industry, serving the needs of consumers seeking faster, more convenient, and safer transactions.

Today, businesses must adapt to the trend or be left behind. While cash and credit card payments used to be the norm in previous decades, technological advancements have moved with the internet to provide more exciting applications. They revolutionize business by reducing transaction times, enhancing the customer experience, improving payment safety, and creating ever more seamless transactions. 

The Evolution of Payments Technology

Before contactless payments, people used physical cards through the introduction of the credit card terminal. By the 1980s, electronic payment systems became extremely popular. They gave rise to hardware giants that helped process credit cards, making them a consumer staple.

Terminals transformed payment processors’ and networks’ roles. They evolved from paper voucher logistics operations to electronic communication providers. Pre-internet, the infrastructure needed to provide payment acceptance services involved building a network of data management platforms and telecommunications relays. The terminal ecosystem has matured and expanded continuously since.

With the advent of the internet, the consumer mindset changed again. Businesses that wholly or partly operated on the Internet required new payment terminals. Virtual terminals, compatible with online needs, were born. In addition, new online payment processing companies promised to bridge the gap between physical payments and virtual transactions. 

As with other newly formed industries, there were many barriers to virtual payment processing. However, with time, innovative startups broke down the barriers and created merchant- and consumer-facing technologies known as payment gateways. Such gateways became the web-based counterpart of the older terminals, adapting to internet-based transactions and eventually making contactless payments possible through continuous innovation. 

The Benefits: Why must businesses go contactless?

Businesses benefit from a transformation in their payment systems. While it is reasonable to continue accepting traditional methods like cash and credit cards, adding contactless systems to a retail business improves the overall customer experience.  

It enhances safety where hygiene might be a priority, catering to the preferences of tech-savvy customers. It also improves transaction efficiency and simplicity by reducing transaction times and eliminating the need for keying in information.

Conventional credit card payments are vulnerable to information cloning using the magnetic stripes on the back of the cards. The cloned information is used to make brand-new cards, leading to identity theft and fraud. 

Contactless payments cut down the security risk significantly for both consumers and merchants. They are more secure than the conventional magnetic stripes in credit card transactions. The information submitted via contactless payment is encrypted on the merchant side, providing protection against theft and interception. 

Despite the added security advantage, contactless systems remain vulnerable to skimming via smartphone. However, the range for skimming and reading data is very short. Also, even if successful, the thief cannot create a copy of the card. 

Point-of-Sale Software: The Key to Contactless Payments Adoption

Businesses can integrate contactless payment systems into their operations through POS or point-of-sale software. POS systems are the backbone of retail, hospitality, and other industries, and they serve many purposes, including transactions, inventory management, and insights from consumer behavior analytics. 

By adding contactless payment capabilities into existing POS systems, businesses can maximize the potential of payment innovations. Contactless upgrades to POS systems can be leveraged to streamline operations further and increase customer satisfaction.

Modern POS software is compatible with contactless payment methods. New mobile payment methods like Google Pay, Apple Pay, and NFC-enabled card readers can support diverse payment options. The flexibility of the current technology expands the possibilities for businesses, allowing them to cater to changing preferences and future-proof their operations.

In addition, the latest POS software includes advanced features complementing contactless methods such as customer relationship management (CRM), analytics, and inventory management. 

These data-driven features can be leveraged to gain deeper insights into sales performance, inventory levels, and customer preferences. The data-driven features and contactless payments create a seamless bridge between daily operations and better-informed business decisions, leading to increased profitability. 

Real-World Integrations of Contactless Payments

Real-World Integrations of Contactless Payments
Photo by Blake Wisz on Unsplash

Point-of-sale contactless systems have numerous applications in real-world businesses. Stores and restaurants are prime examples of companies benefiting from contactless integrations.

A restaurant, for example, that adopts point-of-sale software plus hardware equipped with contactless payment functionality will be able to accept payments seamlessly at the dining table. 

Customers will find this service highly convenient. It minimizes wait times and enhances transaction security as the payment is done quickly and right before the customer. The software enables other capabilities that help restaurant owners track order history, manage reservations, and personalize customer interactions.

A retail store specializing in clothing can upgrade its point-of-sale software with a contactless system with a cloud-based solution. With the integration of hardware like NFC-enabled card readers plus mobile payment options, the store improves the checkout experience for customers, reducing pain points and wait times. 

Similarly, POS software in retail stores allows the business owner to track inventory in real time, pick out the fastest-moving times, and review customer purchasing patterns. The data can enhance pricing strategy, promotions, and stock replenishment decisions.

To explore the world of contactless payments, business owners can approach POS systems providers that offer next-generation card readers and NFC technology accepting contactless cards and mobile or smartphone payments. Apart from contactless cards and mobile device payments, QR codes and peer-to-peer apps can also be integrated into an establishment’s POS system. 

Embrace Innovative Payments Solutions To Increase Safety and Profitability

The rise of contactless payments represents a paradigm shift in how businesses and their customers transact online and in the real world. The internet has accelerated many technologies, and payments are certainly among them. With increasing connectivity, the average consumer’s preferences have evolved, preferring speed, greater security, and seamless processes. 

Businesses greatly benefit by adding contactless-compatible POS software because contactless payments drive efficiency and customer satisfaction in a digital world. They will worry less about security issues, as contactless payments are considered among the safest forms of payment. Each transaction creates a one-time code that is extremely difficult to clone. 

Businesses that adapt and change with the pace of innovation can take advantage of the unique features of technological advancement. Integrating contactless POS software into business operations transforms efficiency, expands the market, and revolutionizes the customer experience. 

Businesses that lean towards adaptability and cutting-edge payment tech will emerge as leaders in a new era of connectivity and digitization.

iGaming And Sports Betting Stocks: Is It Time To Double Down?

stock-market-2616931_1280
Photo by StockSnap from Pixabay

Recently, the stock market for sports betting and iGaming stocks has been under selling pressure from investors. The whole gambling sector took a hit due to the general risk from the current market conditions, which led investors to focus on other stocks – those that have value to their name, instead of newer, growth stocks.

Following the fluctuation in the pricing action, many of the gambling stocks, such as online bookmakers, casinos, and poker platforms, have experienced a sharp price drop even amidst positive news and events. According to analysts, these changes are possible only because of the regulatory landscape regarding gambling and the sheer volume of numbers.

A great example would be to point at the hot New York state, where gambling platforms, be it bookies or online casinos, have generated over 1.2 billion USD from bets, of which only 91.4 million in profits – based on information for the first sixteen days of action. The leaders among the bookmakers in the state are:

  • Caesars Sportsbook – ticker CZR, on NASDAQ. It recorded total wagers of up to 41.5% and revenue of about 45.7%;
  • FanDuel: Stock market PDYPY on OTCPK with bets totaling 30.6% and 26.4% in profits;
  • DraftKings – popular bookies known as DKNG on NASDAQ, accumulated 22.6% from bets, of which 23.8% was pure revenue;
  • BetMGM – on NYSE with a ticker symbol of MGM, totaled 3.5% in handle and 2.8% of profits;
  • BetRivers – With the symbol RSI, on NYSE with total bets equaling 1.9% and 1.3% in revenue.

To add to the leading five, we’ve got PointBet, which made its official launch in New York earlier this year – on January 24th. Analysts expect WynnBet and Bally Bet to join soon after getting their official launch dates in the approximate feature.

If we take our attention to other places in the USA, we’ll see that last week, seven new gambling online platforms emerged only in Louisiana. This showcases the rapid growth of this industry. Online casinos outside Gamstop are gaining momentum, offering a wider variety of gaming options to players looking for alternatives. In Ohio, for example, the regulatory procedures are processing swiftly with no hindrances and keeping up with the recent growth trends.

This overall growth across the country smitten analysts with the sheer number of emerging gambling platforms that far surpasses any expectation. The only state that does seem to keep up is Florida. There, the situation is stagnant considering the ballot failure around the November elections.

Crypto casinos beyond Gamstop represent a burgeoning sector within the gambling industry, providing anonymity and security for transactions, which appeals to a broad audience of players. To keep up with the impending changes and the rapid growth, Penn National Gaming, a company on NASDAQ with ticker PENN, stated that they’re ready to focus their attention on Ontario. According to them, as soon as the province markets are officially open around the 4th of April, PENN will launch their mobile sports betting offering.

In recent news from an “Investors Day”, Genius Sport, a company on NYSE with the symbol GENI, emphasizes that there’s lots of money to be made. They pointed out that the growth in the sector will be beneficial for tech partners who work with firms within the online gambling sector.

Non-Gamstop casino slots are carving out a niche for themselves, offering players unique and varied slot game experiences that are not found within the traditional Gamstop program. This diversification allows players to explore new games and enjoy a broader selection of content.

Taking our attention to Wall Street, we can point out that from all recent price updates, about DraftKings impressed us. The company was upgraded to “Overweight” due to the rapid growth of 70% from its previous 52-week high.

“The YTD – Year to Date prices of some sports betting and iGaming platforms show returns of: PlayAGS (NYSE:AGS) +12.4%, Kindred Group (OTC:KNDGF) +7.1%, Wynn Resorts (WYNN) -1.1%, Gambling.com Group (NASDAQ:GAMB) -3.7%, Inspired Entertainment (NASDAQ:INSE) -4.6%, Bally’s (BALY) -5.4%, Flutter Entertainment (OTCPK:PDYPY) -6.9%, MGM Resorts (MGM) -7.24, Everi Holdings (NYSE:EVRI) -8.5%, International Game Technology (NYSE:IGT) -9.3%, Entain Plc (OTCPK:GMVHF) -9.9%, Boyd Gaming (NYSE:BYD) -10.2%, Penn National Gaming (PENN) -14.8%, Evolution Gaming (OTCPK:EVVTY) -16.1%, Churchill Downs (NASDAQ:CHDN) -16.3%, Scientific Games (NASDAQ:SGMS) -18.0%, 888 Holdings (OTCPK:EIHDF) -19.2%, Playtech (OTC:PYTCF) -20.8%, Caesars Entertainment (CZR) -21.9%, Genius Sports Limited (GENI) -22.6%, Esports Entertainment Group (NASDAQ:GMBL) -22.8%, DraftKings (DKNG) -24.9%, Golden Nugget Online Gaming (NASDAQ:GNOG) -25.1%, PointsBet Holdings (OTCQX:PBTHF) -26.8%, Sportradar Group (NASDAQ:SRAD) -28.1%, GAN Limited (NASDAQ:GAN) -28.8%, fuboTV (NYSE:FUBO) -36.6%, Rush Street Interactive (RSI) -46.3%, Esports Technologies (NASDAQ:EBET) -50.1%.”

Considering the rapid changes, the drops in some of the gambling stocks, and the rise of the new ones, many wonder if there’s any value play in the whole sector. Casinos not listed on GamStop offer an alternative avenue for investors looking into the gambling sector, potentially providing untapped markets and opportunities for growth. We won’t delve into the matter and just point out the progress made by Penn National Gaming, Boyd Gaming, and Bally, all of which trade with forward price-to-earning ratios of below 20X.

Gaming can lead to addiction, a serious concern for anyone who gambles. If you or a person you know is battling with this issue, don’t hesitate to seek support. These resources can provide assistance:

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