President-elect Donald Trump is assembling an administration marked by strong views on China, indicating a hardline approach to Beijing across national security and trade. Key appointments announced on Tuesday include former Director of National Intelligence John Ratcliffe for CIA chief, Fox News host and veteran Pete Hegseth as defense secretary, and Florida Congressman Michael Waltz as national security adviser. Each nominee has warned of China as a primary threat to the U.S., emphasizing the need to address its growing global influence.
Meanwhile, Trump named Elon Musk and biotech entrepreneur Vivek Ramaswamy to head a new “Department of Government Efficiency,” diverging slightly as Musk holds relatively positive views on China. This move signals a blend of hawkish and pragmatic approaches in Trump’s incoming administration, which may impact the U.S. stance on issues from Taiwan’s defense to technology and trade relations with China.
Brand image is critical, and every interaction is an opportunity to leave a lasting impression. One powerful yet often overlooked way to strengthen brand identity is through employee apparel programs. Custom-branded clothing not only enhances the visual appeal of a company but also fosters unity and pride among employees, who feel like part of a cohesive team. This strategic approach goes beyond traditional uniforms, focusing on quality, style, and the brand message conveyed to customers and clients.
Why Employee Apparel Programs Matter for Brand Image
Companies like R&P Prints specialize in custom screen-printed and embroidered apparel, making it easy for businesses to create a signature look that aligns with their brand identity. From stylish polos and jackets to customized hats and accessories, employee apparel can be designed to reflect the brand’s unique personality. High-quality, custom clothing for employees isn’t just about consistency—it’s about reinforcing the brand’s message at every touchpoint, creating a professional and polished appearance that customers remember.
The Role of Custom Apparel in Team Unity and Morale
Employee apparel programs provide numerous benefits, including boosting team morale and creating a stronger sense of belonging among employees. When workers wear branded apparel, they become ambassadors of the company, projecting a unified image that fosters trust with customers. This sense of unity can be especially powerful for teams that frequently interact with the public, such as retail staff, customer service representatives, and on-site support teams. Wearing matching apparel helps employees feel they’re part of something larger than themselves, contributing to a culture of shared purpose and pride.
Branded Apparel as Passive Advertising
Additionally, branded employee apparel is an effective form of passive advertising. Every time an employee wears company-branded clothing outside of the workplace, they increase brand visibility. This exposure helps keep the brand top-of-mind for potential customers who may see the logo or name while an employee is out and about. Unlike traditional advertising methods, which are often fleeting, branded apparel has a lasting impact, as it’s a form of mobile marketing that goes wherever the employee goes.
Choosing Style and Comfort for Maximum Impact
When launching an employee apparel program, it’s essential to consider both style and comfort. Employees will be more inclined to wear apparel that feels good and looks great, both on and off the job. Selecting high-quality fabrics and professional designs ensures that the clothing not only reflects well on the brand but also offers longevity, saving costs in the long run. Well-crafted apparel maintains its appearance through regular wear and washing, so it’s crucial to choose durable materials that are easy to care for, ensuring employees look sharp and feel comfortable.
Providing Versatile Apparel Options
In terms of style, an effective employee apparel program should offer versatility and options that suit different roles and environments. For example, providing a range of apparel options such as short- and long-sleeved shirts, outerwear for colder weather, and accessories like hats allows employees to tailor their attire to their needs while staying consistent with the brand. This flexibility demonstrates thoughtfulness and consideration, further enhancing employee satisfaction and pride in representing the company.
Implementing an employee apparel program is a meaningful investment that can boost brand visibility, create a unified workplace culture, and inspire a positive public perception. A thoughtfully curated selection of branded apparel can help build a memorable and professional image that resonates with both employees and customers, ultimately elevating the brand and setting it apart from the competition.
The COP29 climate summit has kicked off in Baku, Azerbaijan, as delegates from nearly 200 countries gather for high-stakes discussions on climate finance, trade, and emissions reduction. Following a year marked by severe climate disasters, developing nations are pushing harder for increased funding, arguing they bear the brunt of climate impacts.
In his opening remarks, UN climate chief Simon Stiell emphasized the need for global cooperation, warning that inaction would bring dire consequences worldwide. He called for a new, “ambitious” climate finance goal, stating, “Climate finance is not charity.”
The summit’s tone is clouded by the re-election of Donald Trump, who has pledged to reduce U.S. climate commitments, fueling fears of weakened resolve among negotiators. With pressure mounting amid forecasts that 2024 will set new temperature records, host Azerbaijan faces the challenge of uniting nations behind a fresh global finance target to replace the soon-expiring $100 billion annual pledge.
For retailers, effective inventory management can make all the difference in retaining greater control over your operations and supply chain visibility. Having the ability to know when your products are running low or are failing to pique the interests of customers is vital.
It’s for this reason that the choice between utilizing a serialized or non-serialized inventory can carry significant ramifications on your operational efficiency.
But what are the main differences between the two inventory management approaches? And which would be best for your business? Let’s take a deeper look at the respective pros and cons of serialized and non-serialized inventory to assess which is right for you:
What is a Serialized Inventory?
Serialized inventories are distinguishable by their serial units, each of which will possess a unique identifier or barcode.
These serial numbers will be intrinsically linked to one asset that holds key information such as the type, manufacturer, distributor, usage, and maintenance history of the product.
Additionally, serialized products have a separate inventory movement for the total amount ordered, and this means that each item can be scanned individually, allowing you to ship and pack each item accordingly.
What is a Non-Serialized Inventory?
Non-serialized inventory, on the other hand, is inventory that doesn’t possess serial numbers or individually barcoded units assigned to them. This means that items are more interchangeable based on alternative factors such as type or value.
While serialized orders can be identified by their unique barcodes and other assigned identifiers, non-serialized inventory is more likely to be measured by weight, height, or order number.
Although non-serialized inventory can lack automation integrations, traditional availability checks can be used to acknowledge the delivery of items without having to go to the effort of registering unique identification for each delivered unit.
Pros and Cons of Serialized Inventory
There are many pros and cons of using serialized inventory. One of the biggest advantages this strategy offers is product ownership verification, which can provide comprehensive visibility over a product’s purchase history and ownership. For retailers that offer seamless returns policies, serialized products can help to bring efficiency to complaints procedures by verifying that the item came from your store.
Similarly, serialized items can help with inventory tracking, which allows retailers to know where a product is located and its status. This can help warehouse staff to quickly fulfil orders.
For stores in competitive industries, serialized inventory can also help to bring more functionality to discounting by monitoring how long a product has been left on store shelves and whether a special offer is needed.
Serialized items can also integrate well with point-of-sale (POS) systems to accurately manage barcodes and anticipate periods of high demand based on emerging sales performance trends.
Despite this, there are some major drawbacks to serialized inventory. The most challenging issue related to the use of a serialized inventory is the cost, which can be forced higher by the necessity of coordinating with all other businesses throughout the supply chain.
There could also be an abundance of data to manage which may force more retailers to adopt automated systems to keep track of.
Pros and Cons of Non-Serialized Inventory
On the other hand, non-serialized inventory is far easier to keep on top of, and retailers can enjoy the relative simplicity of manual counting or consulting against a physical spreadsheet.
For small businesses that aren’t likely to draw significant volumes of inventory across a vast number of suppliers, non-serialized inventory can serve as a much cheaper alternative that won’t put you at a disadvantage.
However, if your business has ambitions for growth and expansion into new markets, the simplicity of non-serialized inventory could be a drawback, as warehouse operatives struggle to keep up with stock, and deliveries, and trace quality control issues to source.
Which is Better for My Business?
So, which works best for you? Serialized or non-serialized inventory? The answer usually lies in the product that you’re carrying in your inventory.
If your inventory consists of more expensive items, it makes more sense to invest more in the tracking of your products. The risks associated with issues for expensive products can impact the bottom line of retailers in a significant way, meaning that serialized stock can serve as a form of insurance.
However, if you’re a smaller retailer or predominantly stock products that are relatively low-cost, the added prices associated with serializing may be superfluous. This, and the added time it would take to train staff and align your supply chain may not be worth the effort.
Focus on Your Aspirations
Remember to keep the future in mind when deciding between using serialized and non-serialized inventory. While a non-serialized approach could work today, would it stand up to the test of a more diversified range of products or a more premium pivot in the future?
By keeping in mind your potential for change tomorrow, you can identify the most sustainable solution for your needs today.
Getting your stock right is a key facet of futureproofing your business. With technology continuing to evolve to provide greater inventory control than ever before, it may be the perfect time to embrace serialized inventory management.
For decades, procurement has been synonymous with cost reduction, efficiency improvements, and supply chain management. This traditional role, while important, often placed procurement in a secondary position within organizations—a function aimed at saving money rather than contributing to strategic growth. However, as modern enterprises evolve, the role of procurement is undergoing a seismic shift. Procurement is no longer confined to negotiating supplier contracts or minimizing expenses; it has become a crucial driver of long-term value creation, innovation, and risk mitigation.
The Impact of AI in Procurement: A Game-Changer
Artificial intelligence has catalyzed this transformation. AI-powered solutions in procurement are revolutionizing how businesses manage sourcing, supplier relationships, and spend analysis. AI-driven systems, specifically AI Copilots, have emerged as sophisticated tools that automate routine tasks, enhance decision-making, and empower procurement teams to focus on strategic initiatives. These AI Copilots serve as virtual assistants that handle everything from supplier data management to contract analysis, freeing up human capital to focus on higher-level tasks.
Tonkean’s Enterprise AI Copilot, for instance, exemplifies how organizations can leverage AI to streamline procurement processes and elevate procurement from an operational cost center to a strategic function within the business ecosystem.
From Cost Reduction to Strategic Value Creation
Procurement has long been regarded as a cost-saving tool. The primary objective was to drive down expenses through negotiations and contracts, often prioritizing immediate savings over long-term supplier relationships or innovation. AI, however, is shifting this paradigm.
AI does more than simply optimize procurement processes for cost savings—it enables organizations to harness procurement as a key driver of value creation. By using AI to analyze large sets of data in real time, businesses can identify opportunities for innovation, predict market trends, and create more collaborative partnerships with suppliers. AI empowers procurement teams to take a proactive role in shaping the future of the organization, aligning procurement efforts with business growth objectives rather than just focusing on operational efficiency.
AI Copilots: Transforming Procurement into a Strategic Partner
AI Copilots are not just software tools; they are strategic assets that transform the procurement function into a pivotal business partner. These copilots automate routine procurement activities, such as invoice processing and purchase order management, reducing the administrative burden on procurement teams. This allows them to focus on strategic decision-making and supplier innovation.
Moreover, AI Copilots enhance supplier relationships. By providing predictive insights, they enable procurement teams to foresee potential disruptions in the supply chain and to collaborate more effectively with suppliers. AI can suggest alternative suppliers or highlight opportunities to negotiate better terms, thus driving innovation and continuous improvement across the supply chain.
The automation provided by AI Copilots ensures that procurement processes become more agile, allowing for faster responses to changing market conditions, while also enhancing accuracy and reducing human error. This improved efficiency doesn’t just save money—it drives a more strategic and value-focused approach to procurement that resonates across the entire organization.
For more insights into how AI Copilots are revolutionizing procurement, check out Tonkean’sEnterprise Copilot.
The Future of AI-Driven Procurement
The integration of AI into procurement is only the beginning. As AI technologies evolve, their role in procurement will expand, with predictive analytics becoming a cornerstone of procurement strategy. Predictive analytics, powered by AI, will allow procurement teams to anticipate market shifts, foresee risks, and identify new growth opportunities well in advance. This data-driven foresight will further position procurement as a critical player in achieving long-term business success.
In the near future, AI will not only support procurement but will reshape it into a core business strategy, aligning procurement objectives with enterprise-wide goals. The procurement team, armed with AI-powered insights, will play a key role in driving innovation, improving sustainability efforts, and delivering consistent value to stakeholders.
Ultimately, AI’s influence on procurement extends far beyond cost savings. It transforms procurement into a strategic function capable of driving value creation, innovation, and sustainable growth for the organization.
It’s now more than 48 hours after the election, the dust has settled, and the results are in except for a late counting in the state of Arizona–the outcome of which won’t affect the results of the election. Trump has won an undeniable victory, both in the electoral college and in the popular vote.
Political pundits, pollsters, and over-paid political strategists who seem to get it wrong repeatedly every election cycle are now concocting all manner of explanations and mightily spinning their excuses. Some say Harris lost because the Democrats’ ‘ground game’—i.e. get out the vote efforts—failed; or that the $1 billion in campaign contributions she received during the summer was ill spent; or her TV ads were poorly focused; or her ‘politics of joy’ theme grated on the mood of voters who were anything but happy. But all these tactical explanations of the Democrats’ devastating defeat—which was across the board and not just for Harris—are obviously irrelevant.
The pundits and political strategists who forecasted the election wrong are now failing to understand its results as well. Here are the more important takeaways from the election:
A Popular Vote Anomaly?
The electoral college result thus far, with Arizona’s 11 votes pending, is 301 for Trump and 226 for Harris (270 needed to win). Trump also won the popular vote with 73.4 million vs. 69.1 million for Harris—as of the popular vote count late November 8.
Perhaps the most glaring indicator of what went wrong for Harris, however, is the big shift in the popular vote away from Democrats in 2024. In 2020 the Democrats polled 81 million votes in the presidential race. In 2024 so far only 69.1 million. That’s 12 million fewer votes for Democrats! How to explain that fact?
Did all the 12 million cross over to Trump? Apparently not. Trump’s 2024 popular vote was not that much different from 2020. He received 74 million in 2020 and in 2024 so far about 73.4 million.
These contrasting numbers raise two interesting questions:
Where did Harris’s missing 12 million popular votes go, if not to Trump? The corollary question also arises: did Biden and the Democrats really receive 81 million votes in 2020?
Whichever the explanation, the mainstream legacy media (CNN, MSNBC, NY Times, WAPO, etc) are conspicuously avoiding any analysis of this missing 12 million or the apparent vote count anomaly.
But one thing is irrefutable in the official vote tally: roughly 13 million fewer turned out to vote for either candidate in 2024 and 12 million were Democrat voters. The only logical conclusion therefore is that 12 million Demorcrat voters apparently stayed home and did not vote. So why?
Whatever the popular vote, it is irrelevant for US presidential elections. Only the archaic electoral college vote matters. Why the USA keeps that institution when it allows ‘one person one vote’ for all other voting for members of Congress is interesting. Two-thirds of voters have indicated in multiple surveys recently that they want a direct vote for the president and an end to the Electoral College. Why both parties continue with the system says much. Nevertheless it’s a question—like a Florida 2000 election ballot ‘chad’—that will be left hanging for now.
Electoral College Vote Repeat
Trump’s 301 (eventual 312) electoral college votes confirms this writer’s prediction this past summer that the swing states would flip back to 2016 numbers and Trump. 2024 would be a 2016 swing states déjà vu election.
In the 2020 election, Biden’s electoral college vote was 306 to Trump’s 232. In 2016 Trump won 304 electoral college votes to Hillary Clinton’s 227. The winning margins of 304 (2016), then 306 (2020), now 301 (312) in 2024 is not merely coincidental.
The largely similar electoral college counts in 2016, 2020, and 2024 suggests strongly that deeper forces in the US political system created a shift beginning 2016 and have continued ever since.
Trump’s election in 2016 was therefore not the aberration as many Democrats and mainstream media argued in 2020; Biden’s in 2020 was.
Events of the past decade suggests the fallout from the economic crash and crisis of 2008-10 is still having its longer term political impact. Voters’ overwhelming concern with economic issues in 2024 reveal it is still reverberating. In 2024 it was manifested in inflation. In 2020 it was massive Covid job loss. Since 2008 it’s been the steady decline in real income and living standards for tens of millions of American households—amidst the accelerating income and wealth for the 1% or 5% households largely attributable to accelerating financial asset markets and values. As one famous pundit said more than three decades ago: “It’s the economy, stupid!”
One might clarify that: “it’s the lopsided economy, stupid!” Economic conditions have deteriorated much further since the 1990s when that statement was made, especially after the 2008-10 crash and crisis followed by the Covid induced crash. Some political elites apparently never learned the economic lesson.
Throughout this past summer this writer has been predicting Trump would win the electoral college vote by slightly more than 300—by 302 to 236 to be exact. This forecast was based on the assumption he would win all the seven swing states, except for Michigan. In retrospect he has won the latter state as well. (see my piece “November 2024: A Swing States Déjà vu Election?” at the LA Progressive website last week).
Inflation and other economic conditions during the Biden years were firmly established by opinion polls since the start of 2024 as the primary concerns of voters, thereafter strongly confirmed again in the September Gallup poll.
Put in a long term perspective, Trump’s victory over Hillary Clinton in 2016 and her loss of the ‘blue wall’ states in the north can be largely attributed to the weak GDP economic recovery after 2010 and the even weaker related job recovery during the Obama years. GDP grew around only 60% of normal after 2010 when compared to the prior nine US recessions since 1948. More importantly, jobs lost after 2007 due to the 2008-09 crash did not recover to 2007 levels until 2015. It took six years just to get back to pre-recession job levels. Add to this Hillary Clinton’s well known approval of free trade treaties and its offshoring of jobs effect—as well as her strategic error of not even bothering to campaign in the blue wall states—and the result was a predictable 2016 Trump sweep of Wisconsin, Michigan and Pennsylvania and victory. It was still ‘the economy, stupid’.
In 2020 Biden also largely won for economic reasons—specifically the severe recession and job losses of 2020 due to the Covid pandemic economy partial shutdown. Biden swept back the blue wall states and won handily—almost exactly with the same electoral college votes that Trump had won with four years earlier! That stupid old economy had not gone away.
In 2024, the Covid induced mass layoffs in 2020 no longer prevailed but were replaced by another Covid induced economic consequence: inflation which erupted in fall of 2021. Prices for goods started abating by 2023 but inflation in the much more ubiquitous services sector of the US economy remained chronically high throughout 2023 and into early 2024.
Official government statistics estimate the price level rose 24% over the four Biden years but real inflation adjusted take home pay for tens of millions of households was impacted more severely than the statistics or politicians and media suggested during the recent election.
Actual inflation impact on family budgets was more like 30%-35%, especially after considering the sharp rise in interest rates starting March-June 2023 and rise in taxes, neither of which are included in calculations of the government’s price statistics. Households also pay for interest out of their take home pay and family disposable income. Mortgage rates rose 114% under Biden. Credit card average rates rose from 16% to 23% and households carried over record level of that debt monthly. New student loan rates rose from 4% to around 7%. And new auto loans from4% to 9%. And that’s not considering local taxes and fee hikes. Or problems with the methodologies and assumptions in government price calculations that tend to under-estimate actual inflation.
Households and voters knew what the real picture of affordability was the past four years—even if politicians, media, and mainstream economists did not!
This background of the voting outcomes since 2016 and longer term economic causes raises the more immediate question ‘why Harris’ lost in 2024. It certainly wasn’t due to irrelevant tactical explanations as the media and pundits now argue. And while jobs and inflation were the critical, even key, longer term causes determining election outcomes, in themselves they still don’t explain it all.
There were strategic failures for Harris’s defeat’; nor indeed defeat for the Democrat party in general since its losses in November were across the board in both houses of Congress, governorships, and other local elections. In addition, Trump’s strategy targeting disaffected you males, mostly working class and across racial lines, proved effective in turn.
Why Harris & Democrats Lost
Failure to Differentiate from Biden…
High on the list of why Harris lost must be her failure to differentiate her proposals from those of Biden, especially on economic issues. When directly asked in an interview during the campaign what she would change from Biden’s policies she replied: “nothing”. That was perhaps the turning point of sorts in the campaign. Voters weren’t looking for ‘nothing new’. They wanted economic change that directly affected their declining real take home pay that had been slashed by 30%-35% inflation since 2020.
Harris this past week experienced what might be called the ‘Hubert Humphrey’ effect. In 1968, Democrat Lyndon Johnson decided not to run for re-election. His policy for escalating the war in Vietnam, combined with the inflation of the late 1960s, meant it likely would not win. His VP was Humphrey who became the Democrat party presidential candidate that year. But Humphrey would not break with Johnson’s war policy nor did he offer any answer to the rising inflation of the mid 1960s. War and inflation doomed his campaign in 1968, which he lost convincingly to Richard Nixon. Similarly, Harris’s refusal to break from Biden war policies in 2024 or to offer any answer how she’d lower prices for households played a big role in her defeat. Both she and Humphrey were convincingly defeated.
The Hubert Humphrey Effect should consequently be renamed the Humphrey-Harris Effect.
US voters wanted to hear specifics on how the candidates proposed to reverse the decline in their living standards. Harris gave them mostly platitudes. The Democrat party leaders may have removed Biden as their candidate over the summer, replacing him with Harris, but they left his policies intact. Voters understood they were still voting for Biden. Especially Democrat voters as 12 million of them stayed home.
Some traditional Democrat constituencies jumped ship. Election data already show that many more black male voters voted Trump than in prior elections. So too did Hispanic voters in key swing states like Pennsylvania. Even Puerto Rican voters—who the mainstream media hyped would turn on Trump because of some comic at one of his rallies made disparaging remarks about Puerto Ricans—voted Trump in key constituencies. And there were the white suburban women who the Democrats bet would vote Democrat based on the reproductive and women’s rights issues. In key swing states like Pennsylvania it appears they too voted by narrow margins for Trump.
Identity Politics Themes No Longer Resonate….
What all this may mean is economic issues and questions of class trumped identity issues of gender, sexual orientation, and race on which Democrats had based their campaigns in recent years had become of secondary at best importance to voters. Legitimate polls like Gallup were shouting this message all year and especially in latter months of the campaign. Democrat leaders were deaf, however. They apparently believed just changing the face of their candidate and throwing billions of dollars into the race this past summer would ensure re-election. It was another big strategic error.
If Harris failed to differentiate herself from Biden, then the Democrat party leadership kept her largely campaigning on issues of identity—gender, race, and sexual orientation.
January 2021 Is Not the Issue…
A third related strategy failure was the Democrat elevation of the January 6, 2021 events and Trump’s often out of context rally statements as a key issue. It wasn’t. It ranked well down the list in almost all voter opinion polls. Just as in 2016 allegations that the Russians were interfering in the election and had Trump in their pocket had little influence on voters choices. In 2024 did voters didn’t believe the charge that Trump was the destroyer of American democracy incarnate, a felon, or closet fascist—or just didn’t care even if true—any more than they believed in 2015 Trump was the puppet of Putin.
Both the Democrats pushing of identity issues and the personality attacks on Trump as either foreign agent or a felonious fascist gained much traction. The economy was paramount in both 2016 and 2024, as it was in 2020. But Harris and the Democrats just couldn’t let go of the old saws and themes that no longer worked, and get focused on the economy.
Emerging Electorate & Party Realignment…
Another strategic reason why Harris and Democrats lost has to do with the shift in constituencies in the past decade. It’s now clear that Trump has been able to start building a base in the working class, especially among young male voters. This is now being called the ‘Bros Vote’. But it’s mostly young, non-college, males who have been among the most disaffected segments of the voting population in recent decades. They are young millennials and GenZers who have experienced the most negative effects of low wages, housing unaffordability, low paying jobs at which they must work two and sometimes three to get by, and other related issues. Democrats appear to have abandoned them, as the party has drifted steadily away from the traditional working class since the 1990s and toward suburban women, LGBTQ voter constituencies, professionals, and college graduates. This is a cultural thing that sometimes gets expressed in elites’ slips of the tongue—like Hillary’s calling them ‘deplorables’ in 2016 and Biden recently referring to them as Trump’s ‘garbage’.
Not all of Harris’s lost is attributable to her failures or Democrat party leaders failures. Some of the loss is explainable by Trump’s own personal appeal, his policy initiatives during the campaign, and his political strategy in general.
Trump Talks & Appears Like They Do…
Part of Trump’s appeal is evident when he speaks. He’s crude, sometimes incoherent, makes off the wall statements, insults people he doesn’t like, embarrasses himself. In other words, he often sounds like them in their own every day conversations. It makes him appear authentic to them. Democrats and their intellectual, educated supporters are often shocked by this behavior. They find it abhorrent. They are turned off by the crude working class ‘banter’ that is part of normal communication for this constituency. But they live in a different cultural world than the Bros constituency as well as the working class black and Hispanics.
The difference could be viewed in Harris rally speeches and even her final concession. It was all too perfect. Not a missed phrase. Straight from the teleprompter. As if she’s reading her comments, which of course she was. Too many platitudes, canned metaphors, and planned anecdotes. In other words, not natural or authentic.
Trump’s Working Class Policy Proposals…
Overlaid on this class cultural divide is the fact that Trump appealed to working class voters with policy measures that should have been Democrat, and often were in decades past but no more. Trump proposed no taxes on tip income, which Harris quickly copied; he proposed no tax on overtime pay and to remove taxing of social security benefits—which Harris conspicuously did not copy. Trump’s proposal for child care credits were more generous than Harris’s. And his proposals on tariffs as way to force corporations to relocate jobs back to the US seemed more convincing than Harris’s which was ‘no different’ than Biden’s which was to shower grants of tens of billions on companies to bribe them to ‘onshore’ back to the US. Even Trump’s immigration proposals were often stated as job creating, even if somewhat questionable in that effect.
In short, Trump at least verbally turned toward working class voters in the election, while Harris and Democrats seemed to further champion suburban women, identity issues, and push the worn out hackneyed line ‘Trump is a Russian pawn and closet fascist who’ll destroy democracy, the country and civilization itself’.
Widening Generational Divide…
But for the tens of millions of new younger voters who came of voting age a decade ago, the Democrats’ leading election themes tying Trump to Russians and autocratic behavior are dead. Perhaps not dead but dying as well are the various themes associated with identity politics. Identity issues will not go away but they will no longer be predominant. The focus on identity does not resonate with the Bros swing vote and has even become antagonistic. Nor do they elicit the same tacit approval within the Hispanic and Black voting constituencies in a period when the economic stress for tens of millions of working class households is approaching a breaking point after decades. A quarter century later it’s still ‘the economy, stupid!’. In fact, more so than ever before.
Some Likely Consequences
It’s somewhat early to define what Trump will now do as president in a second term. But there are outlines from the campaign and his own issues focus in his statement.
Most likely the initial actions will be associated with what he can do without Congressional legislation by means of his own Executive Orders.
At the top of his initial list will be EOs related to illegal immigrants’ deportations and rebuilding his border wall. EOs related to alternative energy matters and the environment will also take an early hit. Oil drilling permits are included in the latter action list.
Deregulation in general will also appear early. Elon Musk will make recommendations cutting government regulations to save spending and Trump will act more or less perfunctorily on Musk’s recommendations. Much of that can be done via EOs as well.
A third area is tariffs. Trump’s promise to raise tariffs 10%-60% (latter on China imports) will come quickly. It’s not coincidental among his first appointments already is Robert Lighthizer as Trade commission.
Trump believes that an increase in government revenue from raising tariffs and a big cut to social programs spending and deregulation will result in a major offset to US budget deficits, which rose last year to $1.8 trillion and is currently running at a $2 trillion estimate for 2025. Tariff revenues, deregulation and even general Austerity social spending program cuts (coming in the spring by Congress) will not even come close to cutting the deficit by a $1 trillion!
Trump believes the fiction that cutting business taxes further in 2025 will result in stimulating economic growth and thus tax revenues. He believed that when he cut taxes in 2018 by $4.5 trillion. It didn’t have the effect on economic growth then. Continuing his 2018 tax cuts (estimated by the Congressional Budget Office to cost the government $5 trillion over the next decade) and even adding to more cuts in 2025 will not even come close to resolving the fiscal crisis and economic train wreck that’s around the corner in 2025 and after. But tax cutting will again be his and his Republican Congress’s priority in 2025 nevertheless. That too will come this spring.
Voters who put their hopes in a fundamental change in direction for the country voting for Trump and Republicans may be therefore disappointed. Not that that’s anything new. The economy will therefore continue as the number one issue of voters come the 2028 election.
Jack Rasmusis author of the recently published book, ‘The Scourge of Neoliberalism: US Economic Policy from Reagan to Trump’, Clarity Press, 2020. He publishes at Predicting the Global Economic Crisis.
Investors rushed to buy dollars, bitcoin, and stocks while selling off bonds after Donald Trump clinched a victory in the U.S. presidential election and Republicans secured control of at least one chamber of Congress. U.S. stock futures surged to record highs, the dollar strengthened, and Treasury yields jumped, while bitcoin soared past $75,000—a scenario many investors anticipated under a Trump victory.
Fox News projected Trump as the winner after he claimed critical swing states, including North Carolina and Georgia. Matthew Ryan, head of market strategy at Ebury, noted, “Markets are positioning themselves for a comfortable Trump victory… and a Republican-controlled Congress.”
Stocks favored by Trump’s tax-cut and deregulation promises led gains, with Tokyo’s bank stocks rising 4.4% and Asia-Pacific markets rallying in sectors likely to benefit from higher yields and growth. Tesla and Trump Media stocks also saw significant gains. However, tariff-sensitive assets like the Mexican peso fell sharply, as markets braced for potential trade conflicts.
Despite gains, some investors are preparing for more market turbulence ahead. Joe McCann, CEO of Asymmetric, commented from his Miami penthouse, “We are expecting a volatile night.”
Ali Razavi, founder of the Los Angeles Personal Injury Law Firm, Razavi Law Group, has made a pivotal contribution to Chapman University’s Fowler School of Law. His support established the new “Client Counseling Competition Presented by Razavi Law Group,” a crucial training platform for law students to develop real-world client interaction skills, including listening, empathizing, and problem-solving.
As a California Personal Injury Lawyer, Razavi has honed exceptional skills in providing consultations that build trust and address clients’ needs with precision. This expertise prompted his invitation to teach a law class at Chapman, where he shared insights into client counseling techniques and practical problem-solving approaches that have proven invaluable in his practice.
Photo Credit: Razavi Law Group/WN-Agency
The Client Counseling Competition also provided Razavi with the opportunity to judge all five rounds, interact with promising students, and participate in the award ceremony. His involvement emphasized how critical client relationship skills are to success in personal injury law, particularly in sensitive and high-stakes cases such as those involving severe injuries or wrongful death. John Bishop, Director of Chapman’s Competitions Program, expressed gratitude for Razavi’s commitment to the program, noting how it enables students to gain hands-on experience in a supportive, professional environment.
Razavi Law Group, known for expertise in cases across California, including catastrophic injury and as a Severe Car Accident Lawyer in California, is dedicated to promoting skills essential to effective client advocacy. This competition is just one example of Razavi’s commitment to both the legal profession and the local community, fostering the growth of aspiring lawyers ready to make a positive impact in personal injury law and beyond.
The photos in the article are provided by the company(s) mentioned in the article and are used with permission.
Inflation, GDP and Fed Funds outlook: President Trump’s victory at the US elections and the likely full Republican control of the Congress do not change our forecasts for US GDP much, with fiscal loosening likely to broadly offset growth-negative factors. But we now expect inflation to rise to 2.9% and 3.4% in 2025 and 2026. Fed Funds rates are expected to be stuck at 4.0% in 2025 and 4.25% in 2026. However, should Trump push for a full-fledged trade war (our downside scenario), GDP growth would be much lower (+0.7% in 2025 and +1.6% in 2026), while the Fed funds rates would sit at 3.75% by 2026 as inflation would remain elevated.
Fiscal policy: We expect that President Trump will push through a fiscal package of around 0.5% of GDP by the end of 2025 (net of savings), as well as the full renewal of the Tax Cuts and Jobs Act of 2017 (TCJA, bringing the total fiscal package to 1.6% of GDP). The appetite for a larger fiscal stimulus will likely be limited, given the precarious state of US public finances. Nevertheless, the federal deficit will likely increase above -8% GDP in 2026.
Trade policy: President Trump is expected to increase US import tariffs as early as Q2 2025 through an executive order, initially raising tariffs to 25% for Chinese imports and to 5% for imports from the rest of the world, excluding Canada, Mexico and critical goods. We estimate USD135bn worth of global exports would be at risk, equal to 4% of the projected global export gains for 2025-26. In a severe scenario, where the US increases tariffs on overall Chinese goods to 60% and on goods from the rest of the world to 10%, the impact would be significantly higher, with total exports at risk surging to USD510bn. The potential cost to global GDP growth could escalate to a reduction of -0.8pp over the course of a year under a full-fledged trade war scenario, meaning almost a third of global growth would be lost.
Capital markets: Markets reacted swiftly, with the USD appreciating approximately 1.5% against the euro and strengthening against other major currencies like the Japanese yen and Chinese yuan. US government bond yields also rose significantly, driven by higher inflation expectations, while German yields fell, highlighting a transatlantic divergence. Global equity markets opened in the green but closed in the red in outside the US. Nevertheless, the overall market response was more muted than in 2016 as much of the “Trump trade” had already been priced. Looking ahead, we expect US long-term interest rates to remain high, influenced by rising inflation expectations, less monetary easing and persistent fiscal deficits. German yields are likely to stay low due to the ECB’s dovish stance and limited bond supply resulting from the German debt brake. We expect a small boost for US risky assets in 2024 as momentum gets some traction, followed by a structural overperformance in the mid run due to reshoring and fiscally advantageous conditions. Despite a slight upward revision in our year-end total return forecast, we foresee continued volatility moving forward.
How inflationary are Trump’s domestic policies?
Trump’s second term will have a significant impact on US inflation and monetary policy, particularly if the Republicans win full control of Congress (Senate + House). The outlook for the House is still unclear but leans toward a very narrow Republican majority and therefore a Republican sweep. In the US, Congress has authority over much of tax, fiscal, immigration and regulation policies. In case of a Red Sweep – which has yet to be confirmed – the debt ceiling deadline in January will be a non-event as the Republican Congress will likely vote for a lifting of the debt ceiling. Key domestic policy milestones include the end of the 2024-25 fiscal year and the expiration of the TCJA – Trump’s 2017 tax cuts – at the end of 2025 if Congress does not renew them. Trump will push for new tax cuts, as he has pledged during the campaign trail, and the full renewal of the TCJA. On monetary policy, Trump has been very vocal, regularly criticizing the Fed’s decisions. In this context, the end of Jerome Powell’s term in May 2026 and his replacement will be key to watch. On the international front, Trump has delivered harsh rhetoric, pledging to implement large tariff increases, including against Mexico. The update of the USMCA in July 2026 when the US, Mexico and Canada will convene, could modify the trading relationships between the three countries.
Figure 1: Key US political milestones in the next 18 months
Sources: Allianz Research
In the short-term, we expect to see a boost to US growth, driven by positive confidence effects. While many of Trump’s policies could prove disruptive, we would expect positive news on growth in the short term to dominate. After Trump’s victory in the November 2016 elections, consumer confidence jumped (Figure 2). Also, financial conditions – as measured by our composite index of equity prices, spreads, market interest rates, house prices and credit supply – eased in the months following the election despite the Fed embarking on a (mild) monetary tightening cycle from December 2016. We estimate that positive confidence effects had supported quarterly annualized GDP growth by roughly +0.2pp at the end of 2016 and early 2017. We would expect similar confidence effects to play out in end-2024 and early 2025, supporting strong US growth momentum.
Fiscal activism is back… for 2026. Trump has promised new tax cuts for households and corporates during the campaign trail. His major pledges include the exemption of Social Security benefits, tips and overtime pay from income taxes; the deduction of interest expenses on car loans and the lowering of the corporate tax rate to 15% for US manufacturers. In total, the Tax Foundation estimates a cost of USD250bn per year, or 0.9% of GDP. Besides this, Trump will also push for the renewal of the TCJA, with would deprive the US Treasury of 1.4% GDP of savings from 2026. Finally, Trump is also pushing for the full deduction of state and local tax (SALT) from federal income tax (costing 0.2% GDP). On the spending side, Trump has promised to increase spending on defense, homeland security, non-green industrial subsidies and construction/city redevelopment. How will he fund these new tax cuts and spending hikes? Savings and new sources of revenues will likely include discretionary budget cuts, the repealing of Biden’s flagship bills such as the Build Back Better plan and the Inflation Reduction Act and new customs receipts thanks to higher tariffs. In practice, though, we doubt that the Republican Congress will agree to repeal most of the provisions of the IRA, given that most of its subsidies and tax cuts overwhelmingly benefit Red States. Several Republican Congress members have already spoken out against the repealing of these subsidies. However, consumer subsidies for EV purchases are likely to be cut back. Large cuts to benefit programs (Medicare, Medicaid, Social Security) are unlikely as it would be a political challenge to cut them while also extending upper-income tax cuts in the TCJA. In all, it is hard to see the numbers add up: tax cut pledges largely overtake potential savings and new sources of revenues for the US government, meaning the US fiscal deficit will likely rise.
Given the precarious state of US public finances and the risk of an adverse bond market reaction, we think the appetite for large debt-funded fiscal expansion will be limited. Nevertheless, we expect Trump to push through a fiscal package by the end of 2025 or in early 2026. Under a Republican Congress, we think that the TCJA will be renewed in full at the end of the 2025, avoiding a ‘’fiscal cliff’’ in 2026. However, under a Democrat-controlled House, negotiations between Republicans and Democrats over the TCJA will be harsh. Perhaps only around half of the TCJA will be renewed, i.e. the tax cuts for the middle-class, while tax cuts for upper-income households and corporates could be removed. Under a full sweep, Trump could push Congress to pass his fiscal promises. Accounting for increased customs receipts and likely savings measures (albeit limited), we estimate that it would entail a fiscal stimulus (net of savings) of 1% GDP (excluding the renewal of the TCJA). We deem this amount unlikely to be agreed by the Republican Congress, given that US public finances are already very stretched. The risk of a big adverse reaction could intimidate the Republicans into forsaking another big package of deficit-financed tax cuts. Instead, we would see around 0.5% GDP of net fiscal loosening as more likely. In terms of timing, without the filibuster-proof 60-seat majority in the Senate, the Republicans will be forced to rely on the budget reconciliation process to pass their tax and spending changes. In theory, they would have only two reconciliation bills in 2025: one for the current 2025 fiscal year, which ends in September, and one for the following 2026 fiscal year. The TCJA renewal could be passed through the first reconciliation bill, and the tax cuts through the second one.
What does this mean for public finances? Based on our updated macro assumptions – where we add a full-fledged trade ‘’downside’’ risk – US public finances will be in different shape. Under the ‘’downside’’ scenario, we would expect the fiscal deficit to be much narrower, thanks to strong customs receipts more than offsetting the negative impact from lower growth (Figure 3). Nevertheless, it would deteriorate in 2026 as the Trump administration will unleash its fiscal stimulus and extend the TCJA. In our new baseline scenario – with a contained trade war – the fiscal deficit would be much higher.
Figure 3: US federal deficit-to-GDP, in %
Sources: Allianz Research
Immigration policy will likely be tightened sharply, contributing to push up inflation. Under a Republican sweep, Trump will probably obtain new funding to carry out deportations of unauthorized immigrants and strengthen border controls further at the Mexico-US border. Legal immigration will also likely be tightened and drop to standstill in 2025-26. In total, we assume 1mn people will be deported (over two years), far less than the 8mn floated by Trump on the campaign trail. Corporates are indeed likely to push back hard against massive deportation, especially in sectors heavily reliant on foreign labour such as construction. Meanwhile, immigration inflows are likely to be cut to below 1mn per year. While typically the impact on immigration on inflation is around neutral, in the current environment of still elevated labor shortages, we would expect tight immigration policy to push up inflation by 0.2pp in 2025 and 0.4pp in 2026 by driving up labor costs (Figure 4). GDP growth would be hit hard, up to -0.4pp in 2026 as the US economy will suffer from lower labor supply and lower demand[1].
Figure 4: Core inflation and unemployment-to-vacancy ratio
Sources: Allianz Research
Trump’s attempt to rein in the Fed’s independence would also likely lead to higher inflation. With control of the Senate, the Republicans will have the upper hand on picking the next Fed Chair to replace Jerome Powell, as well as over the replacement of FOMC member Alan Krueger in 2026. A pliable Fed Chair would face opposition from the 12-voting member of the FOMC on interest rate policy so we would not expect the Fed’s independence to be altered. Nevertheless, we think that Trump’s hard rhetoric against the Fed will continue, if not accelerate, during his presidency. Furthermore, we could expect the Fed Chair to be summoned to the White House regularly. That would heighten the perception by financial market participants and the private sector that the Fed’s decisions could be politically influenced. Recent research has shown that increased Fed Chair/US President interactions contributed to push inflation up significantly in the 1960s and 1970s. In all, we would expect inflation to be somewhat higher (to the tune of +0.2/0.3pp) in 2025-26 as a result of this channel.
In all, we have barely changed our GDP forecasts but pushed up our inflation and Fed rates forecasts. Under our pre-election ‘’policy continuity’’ baseline, we were expecting US growth at +2% and 2025 and +2.2% in 2026 (Table 1). We were expecting inflation at +2.2% in both years. Under our new baseline with a Trump government and Republican Congress, we now expect inflation at +2.9% and +3.4%. GDP growth would be little affected. We now expect the Fed to stop cutting rates from April 2025, keeping them steady at 4% as it contends with higher inflation.
Table 1: Updated US inflation and GDP growth (annual average, %) & Fed funds rate forecasts (end-year, %)
Sources: Allianz Research
Financial markets: a short-lived confidence boost
Markets responded swiftly to Donald Trump’s election win, with the US dollar initially gaining around 1.5% against the euro. The dollar also gained against all other major currencies, in particular the Japanese yen and the Chinese yuan. These sharp currency moves reflected expectations of looser monetary policy outside the US due to anticipated trade restrictions and tariffs, while the Fed is projected to maintain a comparatively more restrictive stance amid inflation concerns and potential economic boosts from Trump’s “America First” policies. Shorter-term government bond yields underscored this transatlantic divide, with German two-year rates dropping by 10bps, contrasting with a 7bps rise in US two-year yields. Long-term yields rose by 15bps in the US, surpassing 4.4% on higher inflation expectations (breakeven inflation up 10bps), while German 10-year yields fell by 5bps (mostly due to lower real yields). Over the course of the first trading day, some of these moves were slightly reversed as markets were still unsure about the likelihood of a Red sweep. Overall, the market reaction was more muted than in 2016 when Trump won his first term as half of the “Trump trade” had already been priced in over the past couple of weeks[2].
Going forward we expect long-term rates to stay at current levels, and therefore above our previous baseline. In the US, rising inflation expectations, less monetary easing and no improvement on the fiscal deficit side are all factors pushing yields higher than previously expected. On the other side of the Atlantic however, we see little change from our previous baseline. German rates get initially pulled up by the US yields given the close short-term correlation. However, over the next quarters fundamental factors would prevent German yields from rising: a more dovish reaction function from the ECB in light of below-target inflation as well as little supply due to the German debt brake. In case of a full-fledged trade war, we would initially see higher rates in the US on higher inflation expectations, followed by a somewhat stronger downward move given the slowdown of the economy. As Europe would suffer too on the growth side, and have less inflation pressures, German yields would even drop towards 1.7% by 2026 in that case.
Figure 5: US interest rates, EURUSD and stock markets, normalized (Jan 2024 = 100)
Sources: LSEG Datastream, Allianz Research
Figure 6: Fed and ECB market pricing
Sources: LSEG Datastream, Allianz Research
US risky assets have reacted relatively positively to Trump’s victory on hopes of additional pro-business policies and broad-based tax cuts. The anticipation of a more business-friendly regulatory environment, alongside tax cuts that could boost profitability for US companies and demand, have been enough to compensate for any negative ex-ante uncertainty. Key sectors such as energy, financials and industrials have shown strong gains as they stand to benefit directly from deregulation and infrastructure spending plans. While volatility remains, the market’s optimistic response reflects higher confidence in policy that favors US economic growth (Figure 7).
Figure 7: Global equity market performance (rebased to 100 in Q2 2024)
Sources: LSEG Datastream, Allianz Research
On the other side of the Atlantic, the initial optimism had reversed by market close. Investors are pricing in an elevated impact on European corporate balance sheets due to tariff pressures and an intensification of reshoring in the US. However, even if this proves true, initial conditions in the Eurozone continue to look better for risky assets as valuations are not stretched and earnings momentum is picking up. In this context, we continue to expect somewhat high resilience despite economic and political adversities.
Looking ahead, we expect some additional market optimism (vis a vis previous forecasts) towards year-end as the pre-election uncertainty fades. Market participants are likely to incorporate an additional 0.5pp and 1.25pp of earnings growth in their valuation assessments for the upcoming years as lower tax rates take effect (Figure 8). This impact could be exacerbated if corporates decide to completely reshore production, which would lead to an extra 3-5pps earnings boost (though it is close to impossible to reach such an extreme positive impact). In terms of size, mid- and small-sized companies will benefit more from tax cuts as both their revenue exposure and production are more US centric. The combination of higher earnings growth – due to a lower tax burden – and the reignition of the American reshoring trade is likely to lead to an overperformance of companies outside of the magnificent 7 realm, leading to a less concentrated market and to a timid step towards the existing valuation gap.
But we do not expect a repeat of the equity rally seen during Trump’s first term. Although a certain degree of immediate market optimism might well be justified, at least from a US-centric perspective, initial economic and market conditions are relevant and should prevent investors from expecting a repetition of the equity rally seen during Trump’s 2017-2021 presidency (average annual equity returns above 15% until Covid-19). Firstly, valuations have climbed dramatically, with price-to-earnings (PE) ratios across major indices at historically elevated levels. This leaves limited upside potential as stocks are already priced to reflect substantial growth, which may be difficult to achieve without external catalysts. Moreover, market concentration has intensified, with a handful of tech giants accounting for a large portion of market capitalization, making the broader market vulnerable to swings in these few stocks. Finally, unlike in the late 2010s when the US was in the midst of a mature yet expanding economic cycle, today’s economic landscape is slightly more precarious. Thus, while the market surge seen during Trump’s first tenure was supported by tax cuts, deregulation and a favorable monetary environment, the current setup is far less conducive to a similar equity market rally.
Figure 8: US EPS and PE ratios
Sources: LSEG Datastream, Allianz Research
We have raised our year-end total return forecast for US equities by 3pps to +16%. However, we do not expect structural changes to our previous forecasts for the rest of the world, with the Eurozone and emerging markets finishing the year at +10% and +7%, respectively, showing the favorable valuations and fundamentals resilience. We do recognize, however, that volatility around those two estimates might prove higher than previously anticipated, given the results of the US elections. The other structural risk to our baseline scenario is that we now expect US markets to structurally outperform the rest of the world starting in 2026. For corporate credit, our adjustments mirror that of equity markets, with US investment grade spreads expected to land at 90bps in 2024, followed by a 10bps decline to 80bps in the long-run starting in 2026. Despite these bullish revisions for US markets, we still see downside potential in US risky assets towards year-end, given current market pricing.
Trade war: contained or full-fledged?
Trump’s first term kicked off a strong protectionist stance that is set to continue with his second term. The first Trump administration aimed to address trade imbalances, intellectual property concerns and national security concerns via measures such as the renegotiation of NAFTA, which resulted in the United States-Mexico-Canada Agreement (USMCA), and the trade war with China, with tariffs imposed on around USD370bn worth of Chinese imports, 25% tariffs on steel and 10% on aluminum imports. The result of this strong protectionist stance from the US was a strong deceleration in global trade volumes to 1.6% in 2019, less than half of its long-term historical average. On the campaign trail for the 2024 elections, Trump pledged to implement a 10% across-the-board import tariff rate on all US trading partners (from 2.7% on average currently). In addition, he also pledged to increase the levy against China from close to 13% currently to 60% on all US imports from China. However, given the US’s high dependence on Chinese goods, this seems unlikely: close to half of total US imports from China are critical dependencies, primarily in the computers and telecom, electronics, household equipment, textiles and chemicals sectors. Even if Trump has said he will ‘’completely eliminate dependence on China in all critical areas’’ by ‘’adopting a four-year plan to phase out all Chinese imports of essential goods – everything from electronics to steel to pharmaceuticals’’, phasing out imports from China is nearly impossible in the short term.
We expect Trump to increase tariffs as soon as Q2 2025 via executive order, but with an incremental approach. The first step will entail raising tariffs by half of what was pledged (i.e. to 25% for China from the current 13% and to 5% for the rest of the world from the current 2.7%, which will still be the highest level since the 1970s). This will probably be a negotiating tactic like last time, aiming at getting a better US deal (e.g. the rest of the world importing more US goods in exchange for lowering the tariffs). We also believe he will exclude all critical goods from the rise in tariffs, which will mean around 10% of total US imports should be exempted. Mexico and Canada are also likely to be spared from the rise in tariffs, but non-tariff barriers will increase (i.e. stricter controls at the US borders). Overall, the impact on US GDP growth is expected to average -0.2pp in 2025, thanks to the stronger dollar offsetting some of the inflationary impact (around +4% appreciation).
What will this mean for the rest of the world? For China, the hit to GDP growth from the hike in tariffs (from close to 13% to 25% on non-critical US imports from China) is likely to amount to -0.1pp in 2025 and -0.3pp in 2026. We believe China will swiftly react domestically by increasing policy support into 2026 (adding +0.2pp), reducing the overall Chinese growth forecast by -0.1pp to 4.6% and 4.2% in 2025 and 2026, respectively. For Europe, we expect the trade losses will amount to USD33bn and be equivalent to -0.1pp of annual real GDP growth. Most probably the ECB cuts would weaken the euro, contributing to lower the tariff impact on exports. The sectors most likely to suffer in Europe include automotive manufacturers, transport equipment and metals – together they account for close to 20% of Europe’s exports to the US. Looking at European exports to the US by sectors and focusing on industries whose exports to the US account for more than 2% of their countries’ total exports, we find that the pharma sector is particularly exposed, especially in Ireland, Switzerland, Belgium, Denmark and the UK, but we do not expect a trade shock on their products. Machinery & equipment in the UK, Germany and Italy are also quite reliant on the US while the auto and transport equipment sectors are also among the most exposed to the US, in particular in Germany, UK, France and Italy. Lastly, the metals sectors in the UK and Switzerland also have substantial exports to the US. These countries and their domestic sectors would suffer most from tariff increases (Table 2). They are strategic, labor-intensive sectors and are/were pivotal to the economic success of US states that voted strongly for Trump’s reelection. The revival of trade war comes in a context of turmoil for the auto industry in Europe and especially in Germany[3] and all three sectors are rated as sensitive risk by Allianz Research. All in all, the contained trade war from the US would cost the global economy around -0.1pp.
Figure 9: Top 15 Europe export sectors to the US in 2023, % of total exports to the US and in USDbn
Sources: UNCTAD, Allianz Research
Table 2: Top exporting sectors by EU country exposed to the US in 2023, % of total exports to the US and in USDbn (above 5bn and above 2% of total exports)
Sources: UNCTAD, Allianz Research
What is the main downside risk? A full-fledged trade war (US tariffs hiked to 60% against China on all critical and non-critical imported goods and to 10% for the rest of the world, including Mexico and Canada) looks unlikely in our view. Indeed, the economic costs would be significant: up to –1.2pp to US growth coupled with +0.6pp of higher inflation. Given most countries are likely to retaliate, this would cost global GDP growth -0.8pp to 2%, similar to 2008 or 2001. For China specifically, the hit on GDP growth from hikes in tariffs amounts to -0.5pp in 2025 and -1.1pp in 2026. China’s textiles sector and the US transport equipment sector would be hit the hardest. China would react swiftly and strongly by adding further policy support such as increased funding for local and central governments, cuts in business taxes and fees, supporting the economy by a cumulative +0.7pp in 2025-26 and bringing the net negative impact on growth down to -0.3pp (to 4.4%) and -0.6pp (to 3.7%) in 2025 and 2026, respectively, compared to the pre-election forecasts. Looking at Europe, the cost of full-fledged trade war would be of at least -0.3pp, bringing GDP growth below 1%. Here as well the ECB will play a crucial role as we believe cuts will be more significant, which would weaken the EUR, contributing to lower the tariff impact.
Table 3: Cumulated 2025-26 global export losses from increased US import tariffs excluding currency impacts
Sources: UNCTAD, Allianz Research
*RoW = Rest of the world
**By critical goods we understand those goods for which the US (1) is a net importer, (2) imports more than 50% from a respective country and (3) for which the respective country has more than 50% global market share. For the US, most of the critical dependencies are in mainly computers and telecom, electronics, household equipment, textiles and chemicals.
Table 4: Cumulated 2025-26 direct export losses from increased US import tariffs excluding currency impacts, top 30 most impacted countries
Sources: UNCTAD, Allianz Research
These assessments are, as always, subject to the disclaimer provided below.
Forward-looking statements
The statements contained herein may include prospects, statements of future expectations and other forward-looking statements that are based on management’s current views and assumptions and involve known and unknown risks and uncertainties. Actual results, performance or events may differ materially from those expressed or implied in such forward-looking statements.
Such deviations may arise due to, without limitation, (i) changes of the general economic conditions and competitive situation, particularly in the Allianz Group’s core business and core markets, (ii) performance of financial markets (particularly market volatility, liquidity and credit events), (iii) frequency and severity of insured loss events, including from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends,m(v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates including the EUR/USD exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions, including related integration issues, and reorganization measures, and (xi) general competitive factors, in each case on a local, regional, national and/or global basis. Many of these factors may be more likely to occur, or more pronounced, as a result of terrorist activities and their consequences.
No duty to update
The company assumes no obligation to update any information or forward-looking statement contained herein, save for any information required to be disclosed by law.
Allianz Trade is the trademark used to designate a range of services provided by Euler Hermes.
[1] We estimate that the unemployment-to-vacancy (U/R) ratio to drop by around 1pp, accounting for both increase in vacancy and unemployment because of the hit on GDP. A 1pp rise in the U/R is expected to push up inflation by around +0.4pp under a steep Phillips curve.
[2] What to Watch on US elections volatility (link)
Keeping focus sharp in remote work is no easy feat. Without the usual office cues—like quick coffee runs or impromptu chats—remote employees often feel they need to be “on” all the time.
This non-stop engagement blurs the line between work and personal life, and it’s exhausting. For managers, it’s tricky to tell when team members genuinely need a break to recharge, especially when physical cues are missing.
But here’s the thing: short, regular breaks can make a massive difference. Research backs it up—pausing even a few minutes refreshes focus, prevents burnout, and drives productivity.
With tools like remote employee monitoring software you can easily spot patterns in your teams, helping you time breaks for maximum impact and foster a team culture that prioritizes sustainable productivity.
Remote Work Fatigue & Its Impact on Focus
Remote work fatigue is a genuine concern. When team members feel they need to be online constantly, it leads to a gradual loss of focus and, eventually, burnout.
This “always-on” culture is pervasive in remote setups, where it’s harder to know if someone is drained or just powering through. Without face-to-face interactions, managers can struggle to tell when their team needs a breather to stay sharp and effective.
The impact is significant. A study by Microsoft found that remote workers’ focus begins to decline after just 30 to 40 minutes of continuous screen time, with longer hours often leading to exhaustion and reduced productivity.
Without intentional breaks, remote teams risk falling into a cycle of constant engagement, which ultimately decreases quality and output. Leaders need ways to spot when productivity is slipping and, just as importantly, how to encourage breaks to keep everyone working at their best.
Practical Strategies for Keeping Your Remote Team Focused
Let’s face it: focus doesn’t just happen, especially in remote work. The reality is, that pushing through without breaks doesn’t boost productivity—it drains it.
Breaks can be a powerful tool to recharge your team and keep productivity steady. By building structured pauses into the workday, you’re creating a work culture that values balance and sustainable output.
Here’s how to do it with data and a little strategic planning.
1. Set Up Structured Breaks with Real Data
It’s tempting to think of breaks as optional, but the truth is, structured pauses can make or break focus. Track productivity patterns with remote employee monitoring software to get a sense of your team’s daily rhythms and spot the signs of fatigue, like tasks taking longer or a rise in errors.
With this data, you can guide the team to take quick, strategic breaks—maybe five minutes every hour or a longer breather after a big task. These structured breaks hit the reset button, letting your team return fresh instead of powering through on fumes.
Over time, you’ll see the difference: better focus, fewer mistakes, and a team that feels more energized. Plus, when you promote these breaks, you’re showing that long-term productivity matters more than grinding through exhaustion.
2. Create a ‘Micro-Break’ Mindset
A micro-break mindset—where everyone feels free to step away for 5-10 minutes when they need to—is one of the simplest ways to boost mental clarity. Even a quick stretch or a walk around the block can make a huge difference. Research proves short breaks improve focus, especially after back-to-back meetings or deep work sessions.
Encourage this by checking in on the team’s schedules, gently reminding them to take a pause, and maybe even setting up a daily “break moment” for everyone to step away. And here’s where remote productivity monitoring comes in—tracking productivity shifts can help you see just how much those breaks help. When breaks are normalized, your team feels supported, recharged, and ready to tackle what’s next.
3. Use Workload Insights to Balance Tasks & Breaks
Remote workers often feel they’re working in a vacuum, especially when dealing with heavy workloads. This is where remote monitoring software with workload balancing can really make a difference.
By keeping an eye on workload distribution, you can spot if someone is overloaded or constantly in high-demand projects. If someone’s swamped, that’s your cue to encourage extra breaks or redistribute tasks to keep things manageable.
Checking these insights regularly allows you to keep workloads fair and balanced, which has a big impact on focus and morale. Give team members handling the toughest assignments permission to take a breather or even clock out a little early if they’ve had an intense day.
This shows them that you’ve got their back and care about creating a sustainable work pace, not just hitting targets.
Conclusion
In remote work, focus doesn’t happen by accident—it needs support. By using the right software and these proactive strategies, you can make breaks a powerful tool to keep your team sharp and engaged. These tools let you spot when energy dips or workloads get too heavy, so you can guide your team to take breaks that truly recharge them.
Structured, data-driven pauses are essential for sustainable productivity. When breaks are built into the rhythm of the workday, your team stays energized and effective, ready to bring their best to every task.
By Terence Tse
CFOs are evolving into AI-driven transformation orchestrators, balancing finance, technology, and strategy while upskilling teams, managing risks, and driving measurable business value.
A key insight from this year’s AI for CFOs event, organized...
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