Small business finance is broken. However, one company dubbed HUB Analytics believes that the strategic use of AI can fix it.
HUB Analytics is a new financial technology startup that has created an all-in-one platform for entrepreneurial and small business finance. Along with the team’s decades of experience in accounting and business management, the platform also uses advanced artificial intelligence to make business finance clearer and more strategic.
Intrigued? Here’s the lowdown on HUB Analytics.
Background
HUB Analytics is the result of a team of accountants and entrepreneurs with deep experience across a variety of verticals. Originally built to power their own entrepreneurial projects, they eventually decided that they had struck gold with the blend of finance and technology.
The platform was specifically designed to help bridge the gap between business owners and accountants. The team that built it were specifically inspired to develop the platform due to the “distressing frequency” of small businesses succumbing to financial failure.
It wasn’t just enough to build a new bookkeeping platform with some nifty features, either. HUB Analytics is meant to be an all-in-one platform that can help small businesses and entrepreneurs get all the benefits of a traditional accounting department without the headaches that could come with it.
The team spent three years developing HUB Analytics — a process that was accelerated by key advancements in generative AI and other advanced AI technologies. After development, it spent about a year in private testing with a handful of beta testers. Now, it stands ready to revolutionize small business finance. Here’s how.
HUB Analytics Key Features
HUB Analytics is meant to integrate with existing bookkeeping software like QuickBooks, not be a replacement for it. That’s because HUB Analytics is actually designed to provide all of the key financial capabilities of an accounting department.
It does so through three key pillars: data diagnostics, advanced reporting, and financial thought leadership. Here’s how the HUB Analytics features break down.
- Data diagnostics: You can’t make good decisions on bad data. This is why HUB uses an advanced data diagnostic tool that uses 150 points to check your books for integrity and accuracy. If you work with a traditional bookkeeper, this also reduces the potential for human error.
- Advanced reporting: Once your data is accurate, HUB can package it into advanced and customizable reports that let you get a bird’s-eye view of your finances, down to profitability, costs, and other key performance indicators (KPIs).
- Financial recommendations: Once you have your data, HUB will tell you what to do with it. Using advanced AI models, the platform can provide strategic insights and recommendations on how to grow your business in the most efficient manner possible.
Along with those features, HUB also sports advanced data security, a user-friendly interface and real-time data collaboration capabilities, and a host of planned updates to keep users ahead of industry trends.
In other words, HUB Analytics is like having a controller, bookkeeper, and CFO — in your back pocket. That makes it especially useful for small business owners and entrepreneurs who may not have the resources for a full accounting department. Even for businesses that do, HUB Analytics can help cut down on the time and cost needed to properly recruit and hire financial talent.
Who HUB Analytics is for
Obviously, HUB Analytics is perfect for small businesses and entrepreneurs. All you would need to do is data entry into your existing bookkeeping platform, and HUB Analytics will take care of the rest.
From cleaning up your data, ensuring it’s packaged and presented in a clear and professional way, and even providing strategic thought leadership on how to move forward with your business, HUB Analytics packs a lot of financial power under the hood. It can do anything from tracking basics like operating expenses, cost of goods, and revenue, to providing the kind of expertise you’d expect from the C-suite.
However, HUB Analytics can also be a key tool for accountants or bookkeepers themselves. Because the platform can automate much of the daily legwork through AI, it can free up accountants to become more like strategic counselors that can help coach a business through financial decisions.
To put it another way, HUB Analytics is here to change the field of accounting forever through a key mixture of artificial intelligence and deep experience in finance and business.
If you think HUB Analytics might be a good fit for your company or small business, you can book a demo call with the team through their website at HUB-Analytics.com.
Disclaimer: This article contains sponsored marketing content. It is intended for promotional purposes and should not be considered as an endorsement or recommendation by our website. Readers are encouraged to conduct their own research and exercise their own judgment before making any decisions based on the information provided in this article.
