How to Increase Your Business’s Digital Presence


Even if you own or manage a business that has absolutely nothing to do with the digital age, you will want to utilize digital tools in your marketing campaign. Those who bake cupcakes using Grandma’s recipe still need a website or social media page to produce business traffic and acquire more customers. However, if baking cupcakes sounds a lot more fun to you than turning on a computer, don’t despair. The basics of digital marketing can be simple, and if you invest in some expert help, you’ll still have plenty of time to do your baking.


Blogging is a popular marketing strategy as it not only drives traffic to your business, but also introduces your business to customers in a personalized way. You can blog yourself or utilize blog writing services. You can highlight what you do, how you do it, and why your product or service is superior. Presenting yourself as a subject-matter expert, you can reassure potential customers that they have come to the right place for their specific needs. And don’t worry if you hate writing. You can incorporate plenty of pictures, graphics, and bullet points into your entries.

Remember that you don’t have to bear the burden of blogging all by yourself. Once you’ve established a website or social media pages, you can utilize a blog writing service to create articles to drive traffic to your pages. These types of services utilize SEO blog content to maximize the number of visits to your sites. Search engine optimization is a strategy that has been proven to increase the number of visits to your website and your social media content. A small investment in this type of service can pay dividends in increased traffic to your sites. 

Social Media

Creating a website probably isn’t as hard as you think, but for those that aren’t interested in that type of investment, creating pages on the major social media platforms may suffice. Posting every day to these accounts isn’t necessary, but you will want to regularly update the pages, and be sure that they stay fresh. The quickest way to deter a potential customer is to drive them to a social media page that looks like it hasn’t been touched in weeks. 

Again, don’t feel as if you have to go it alone. In the current market, it’s relatively simple to find someone that can maintain your pages for you. It may just be a teenager who does this type of work as a side gig. Ask around or do a quick internet search. You’re likely to connect with someone that can maintain your social media accounts for a price that is well worth the cost. While folks can do this type of work remotely, if your business is dependent on local traffic, consider hiring someone close by. He or she will then be able to come to any events or community happenings that may be relevant to capture on your site. 

In short, increasing your business’s digital presence is highly important, but doesn’t have to be highly stressful. This type of marketing may even be easier than arranging more traditional campaigns such as creating flyers or placing ads in the local paper. By investing a minimal amount of time, and by hiring experts to share the burden, you can create adequate traffic to your website and social media accounts. Even if you want to do the initial build, hiring experts to help drive traffic to your sites is a great way to increase page views and post likes. By creating more traffic to your pages, you are maximizing the chance of bringing more customers through your door. 

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.