How to Create an Online Portfolio

Create an Online Portfolio

Are you looking for a new method to showcase your work to potential employers? 

A portfolio is a perfect way to do just that. Not only will it help you get hired fast, but also build a professional background that matches your skills.

In this article, we’ll provide some tips on how to make your portfolio stand out from the competition. 

So let’s get started!

1. Do some research

Before creating an online portfolio, it is important to do your research. Decide what kind of portfolio you want to make. Do you want to showcase your work to potential employers? Or do you want to create a 3D portfolio that reflects your brand?

Either way, once you have a clear idea of your goals, you can begin to research the best platform for your needs. There are many different portfolio builders out there, so take some time to explore your options and get inspired. 

In addition, think about how you want to present your work. Decide if you will include writing samples, photos, or videos. Choose the format that will match your skills and achievements. 

2. Create a website 

One of the easiest and most efficient ways to create an online portfolio is to use an AI website builder.

Website builders help you create a professional-looking website without prior experience or design skills. You can simply choose a template, add your work, and share your site with the world. 

Best of all, many website builders are free or inexpensive, making it easy to start. We recommend using WordPress, as it is the top choice for freelancers and creators of different industries. You can now even use the WordPress tables plugin to ensure your customers book appointments anytime!

3. Choose your best projects

In any professional portfolio, it’s important to select projects that highlight your strengths and show off your unique perspective.

For example, if you’re a web designer, you might want to include a project that showcases your responsive design skills. 

If you’re a photographer, you can include a series of black-and-white portraits that reflects your ability to capture emotion.

By carefully selecting your projects in your portfolio, you can give viewers a snapshot of your talent and expertise.

4. Choose high-quality images

Choosing high-quality images for your online portfolio cannot be underestimated. However, this tip is not only for photography services or design portfolios.

The proper image can make all the difference in conveying the professionalism and quality of your work to potential clients.

When choosing images for your portfolio, avoid using blurry or low-resolution photos. Instead, opt for clear, sharp images that accurately represent the type of work you do. 

First impressions always count, so make sure that your work makes a positive one. 

5. Update content 

As a professional, keeping your online portfolio up-to-date with your latest work is essential. 

Otherwise, potential clients or employers may get the wrong impression of your skills and experience. 

Fortunately, it’s easy to make sure your portfolio is always current. Simply set aside some time each month to review it and add any new projects or pieces you want to publish. 

You can also use this time to update your contact information and ensure links are still working correctly. 

6. Work on your site’s SEO

If you want your online portfolio to be successful, it’s important to work on your site’s SEO. This means that your site should be properly optimized for search engines so that potential clients can easily find you.

There are several ways to improve your SEO, such as using keywords throughout your site, optimizing titles and descriptions, and creating authentic content.

Improving your SEO will ensure that the right target audience sees your portfolio.

7. Add Important Details 

When creating a portfolio, it is necessary to include details that will give the reader a clear picture of your skills and experience. 

Make sure you add your contact information, a brief biography, and a list of your work samples. 

You can use the help of service scheduling software to manage multiple services at once.

If you have published articles or presentations, include those as well. Your portfolio should be tailored to the specific audience you are targeting. 

For example, if you are seeking a position in web design, highlight your experience with HTML and CSS. 

If you want to apply for a job in accounting, add your experience with financial software. 

Including relevant details can give potential employers a better sense of your qualifications and increase your chances of landing the job you want. 

8. Make your site mobile responsive

People use mobile devices a lot nowadays, and you should not miss the chance for potential employers to see your online portfolio.

You can easily make your portfolio look great on any screen size. First, choose a responsive theme for your website. This will ensure that your content scales and rearranges automatically to fit the width of any device. 

Second, consider using a grid layout for your images and text. This will create a clean, organized look that is easy to navigate on a small screen.

Lastly, don’t forget to test your site on multiple devices before launch. This way, you can ensure everything works correctly and that anyone can see the website.

9. Ask for sincere feedback 

Your portfolio must be in top shape before sending it out. 

One way to do this is to ask for honest feedback from people whose opinions you trust. Show your portfolio to friends, family, and fellow artists, and ask them for their thoughts. 

Pay attention to both positive and constructive criticism, and use it to improve your portfolio.

With a little effort, you can turn your online portfolio into your best professional investment.

10. Publish and promote your online portfolio

Once you have created your portfolio, there are many ways to promote it and ensure that potential clients see it. 

One of the most efficient methods is to submit your portfolio to online directories. This will help to increase its visibility and make it easier for clients to find. 

You can promote your portfolio through social media platforms such as Twitter and LinkedIn. By sharing links to your portfolio on these sites, you will be able to reach a wider audience and attract new clients. 

You should also consider submitting it to review sites. This will allow potential clients to see what others have said about your work. 


A well-done online portfolio is an essential part of any job search. 

Following the tips we’ve outlined in this post, you can showcase your skills and experience in the best light possible. 

So get started today, and be prepared to dazzle potential employers with your impressive online presence. 


The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.