According to the European Gaming and Betting Association analysts, approximately 34 per cent of all gaming revenues worldwide will come from the online gaming industry by 2025.
“The growing use of smartphones has undoubtedly contributed to this sector, which has also driven the rise of the mobile gaming sector. The trend of mobile gaming has become particularly popular in the gambling sector, also thanks to companies that have released their own official apps for iOS and Android. There are more and more gambling platforms with their own apps for smartphones that allow you to place bets or play slots, poker or baccarat easily from your mobile phone,’ explains Natalia Chiaravalloti, analyst at the Italian site Giochidislots.com. “At the same time, it has been important to implement HTML5, which allows mobile users to enjoy the full potential of online casinos and sports betting platforms from their smartphone or tablet”.
“Another of the main assets of mobile gaming, however, is the live section. Today, the player can enter into a live casino, talk to real croupiers, and ask other players for advice, while sitting quietly on the couch in his living room. In other words, mobile gambling has enhanced not only the gaming opportunities, but also the opportunity to socialise inside the virtual world, thus becoming the preferred device for players”, continues the Giochidislots analyst.
“By now, all gaming operators have understood the potential of the mobile sector, to the point that all new games launched on the market are mobile friendly and designed with intuitive interfaces. Not only that, but the online slots are also graphically more and more accurate, with 3D animations presenting a variety of features and allowing the player to immerse himself in the game as if he were the protagonist. To these features should be added easier and more flexible payment methods, customer support via live chat, and various other services that are designed to build customer loyalty”, adds Natalia Chiravalloti.
If we consider the entire iGaming industry, reads on Globenewswire.com, this market is expected to reach a total value of more than USD 220 billion by 2027, compared to USD 152 billion today. This will also lead to a higher user penetration rate, currently around 22%, but set to reach 29% in the next four years. Obviously, the future of this sector will depend heavily on the American market. Currently, in fact, one third of the worldwide value of smartphone gaming comes from the United States.
In the European chessboard, a key role is played by Italy, where this market is worth USD 1.7 billion. This was boosted by the lockdown, during which the Italian mobile gaming market increased by 10.6 per cent.
The number of gamers in Italy is 15.5 million, or 35 per cent of the Italian population aged between 6 and 64, who spent part of their free time playing video games. However, engagement with the medium has increased: an average of 8.7 hours per week were spent on gaming, particularly on consoles, half an hour more than in the previous analysis. The most popular gaming platforms were mobile devices such as smartphones and tablets, with 9 million Italian gamers using them, including 4.2 million women. This was followed by PC and home consoles with 6.9 million users. The portable console segment held its own, used by 1.4 million people.
“Today we are in the golden age of mobile gaming”, concludes Chiaravalloti of Giochidislots. “The accelerating rate of mobile adoption combined with the current investment in highly original gaming content has made mobile gaming a very profitable business”.
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