If you are considering creating or updating your website, it’s important to consider some important factors before making any commitments. The design of your site can have a direct effect on the profitability of your business. A good website design will help ensure that potential customers find what they need and want and that they stay with your company for as long as possible. This article will outline some leading principles in website design that can have a positive effect on your business’s bottom line.
1. Keep it Simple
There are many different opinions when it comes to website simplicity, but the fact remains that the simpler your site is to navigate, the better off you will be. A lot of people claim that their websites are simple, but if you have to spend ten minutes just trying to find the contact page, then they are wrong. If your website can be navigated in a minute or less, then you are probably on the right track. The more complex your site is, the more likely visitors are to be overwhelmed and leave it altogether. If you’re interested in how a simple website can be a good website, learn more at e-innovate.co.uk/web-design-surrey as it’s important to remember that visitors want to get the information they need without wasting time.
2. Provide Detailed Information
Websites should be simple but yet contain detailed information. A lot of people think that potential customers only want to get the main points about what you are offering, but this is simply not true. People are busy and if you can allow them to get the information that they need in a matter of seconds then you should do it. The more detailed your information, the higher percentage of customers you will keep. Remember – quality not quantity – and provide as much information as possible without overdoing it.
3. Use a Search Feature
The search feature should be the main focus on your site, or at least have one available. It’s important for people to be able to search for the information that they need without wasting time. The more clear and easy your site is, the easier it will be for people to use it. Search features can also be important because it allows people to search through the entire site instead of just the home page. This will help ensure that they find what they are looking for in a timely manner.
4. Provide Customer Service Information
If your website offers services, you should provide clear information on your policies and procedures for getting assistance with any questions or issues that potential customers might have. Customer service is extremely important to the success of any company, and potential customers should be able to easily find this information on your site. Also, it is important to provide ways for getting in touch with the site owner. If a potential customer has a question or comment regarding your site, you should have a method for them to get in touch with you so that they don’t leave dissatisfied.
5. Be Mobile
In today’s day and age, people are constantly on the go and want their information quickly and easily. If your site isn’t mobile-friendly, you could be missing out on a lot of business and money. It is simply not worth it to have a website that doesn’t work well on the go, so make sure yours does!
6. Keep it Professional But Unique
Designing a site can sometimes bring out an artistic side in people, but make sure that you stay professional when creating your website. You should avoid bright colors or strange pictures in the background. It is important that your website stands out from the rest, but make sure that it is not too loud or different. There are a lot of ways that your site can be unique but still professional, so make sure that you are taking advantage of this. Simple is best when it comes to designing a site, and people will immediately notice something out of place if your site doesn’t look clean and simple.
8. Add Social Media Buttons
Adding social media buttons to your website is extremely important in today’s day and age because it makes it easy for visitors to post about whatever they are viewing on your site. If people like what they see, they are more likely to share the information with their friends and family. You want this exposure because it can help you build a better business.
The website you have is the first thing that people will see when they come to your company. That’s why it’s important to take time and put effort into making sure that it looks professional, but still has a uniqueness about it. This article gave you some tips on how to design an enticing, informative website that people will enjoy visiting time after time.