The Miami-based investment firm has acquired the global media measurement company while building a new secondaries platform with four senior Morgan Stanley hires.
HIG Capital completed its purchase of Kantar Media from the Kantar Group, adding the London-headquartered analytics provider to its technology-focused investment portfolio. Financial terms of the transaction were not disclosed.
The acquisition brings HIG Capital a company that operates across more than 60 global markets, delivering audience measurement and advertising effectiveness data to major brands and media organizations. Kantar Media’s client base spans agencies, broadcasters, and advertisers who rely on its cross-media analytics and validation tools.
Patrick Béhar, who continues as CEO of Kantar Media, described the completion as marking “an exciting new chapter” where the company will “accelerate innovation on behalf of our clients, partners, and teams around the world.”
New Secondaries Division Takes Shape
HIG Capital has simultaneously moved into the GP-led secondaries market by recruiting four experienced professionals from Morgan Stanley’s private equity secondaries division. Dan Wieder, Yash Gupta, Austin Gerber, and Joe Holleran joined the firm ahead of a planned fund launch in early 2026.
The team brings combined experience of nearly 50 years in secondaries investing. Wieder and Gupta previously held Managing Director and Partner positions at Morgan Stanley, while Gerber and Holleran worked as Executive Directors.
This hiring wave reflects growing activity in GP-led transactions, which increased 19% in the first half of 2025 according to Jefferies data. The structures allow private equity sponsors to retain ownership of high-performing assets while providing liquidity to existing investors.
HIG Capital’s Recent Activity
The Kantar purchase follows several major technology transactions for HIG Capital this year. In April, the firm merged two portfolio companies—Converge Technology Solutions and Mainline Information Systems—creating Pellera Technologies, which generated $4 billion in revenue during 2024.
HIG Capital also acquired Microsoft partner Quisitive Technology Solutions and invested in healthcare technology provider GetixHealth. These moves underscore the firm’s focus on companies providing cloud services, cybersecurity solutions, and data analytics.
Nishant Nayyar, Managing Director at HIG Capital, highlighted Kantar Media’s role as “a foundational player in the global media ecosystem” with measurement capabilities that support client decision-making.
Founded in 1993, HIG Capital manages $70 billion across equity, debt, real estate, and infrastructure strategies. The firm operates from 19 offices spanning North America, Europe, Latin America, the Middle East, and Asia, having invested in more than 400 companies throughout its history.
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