2023 Fitness Industry Trends, According to Fitness Expert Eugene Pallisco

Fitness

New fitness trends arise every year. Some quickly fizzle out, while others establish themselves as fixtures in the fitness world. Here are some fitness trends to watch in 2023, as identified by Eugene Pallisco, a certified trainer and fitness expert from Dallas, Texas.

Increased Market for Yoga and Fitness Mats

Yoga and fitness mats are predicted to increase in popularity through 2028. This trend is likely due at least partially to the 2020 pandemic, during which more people began enjoying at-home workout regimens.

Additionally, many individuals prefer to use their own equipment in public settings like gyms and group classes. Rather than renting mats that dozens of other people have used, bringing your own is much more sanitary.

Gyms themselves are also increasing demand for fitness mats to supplement group fitness classes and help their members protect their joints.

Certain exercises that have become more popular over the past few years, such as hip thrusts and glute bridges, can cause pain when performed without padding. Using a fitness mat can improve comfort and help you focus on the exercise.

Higher Demand for Strength Fitness Equipment

The benefits of strength training are widely-known and accessible to people of all demographics, regardless of age or gender.

2023 fitness trends show that the following strength training equipment types are in demand for both personal and commercial use:

  • Free weights, including barbells and dumbbells
  • Traditional weight-lifting equipment
  • Power racks
  • Cable machines

In the early days of the pandemic, many people began constructing their own at-home gyms and workout spaces, and some personal trainers started building workout spaces in their homes to be able to see clients.

Other 2023 Fitness Trends

Outside of the increased demand for yoga and fitness mats and strength training equipment, here are the types of exercise expected to corner the market in 2023.

At-Home Workouts

The market trends mentioned above indicate the continued shift to at-home workouts. Online trainers, virtual reality workout programs, and digital fitness apps have made it easier than ever for people to improve their health from home.

At-home workouts are an accessible alternative for those who lack consistent transportation or struggle with chronic illness, and many people simply feel more comfortable exercising in their own space.

Boutique Fitness Studios

Bigger gyms have taken a hit from the number of people shifting to at-home workouts. However, boutique fitness studios continue to thrive.

These studios offer smaller class sizes, specialized workouts, and more individual attention to keep their members coming back for more.

Staying Relevant in a Shifting Fitness Landscape

If you’re trying to determine how to stay current in the fitness industry regardless of market trends, Pallisco advises you to stay flexible and be creative.

If you’re a certified personal trainer, consider offering virtual training. If you own a gym, think of ways to bring in new clients, such as making your group classes virtually accessible.

About Eugene Pallisco

Eugene Pallisco believes in the transformative power of movement, whether it’s high-intensity interval training, powerlifting, or group sports.

As a certified personal trainer and lifelong fitness enthusiast, Pallisco has spent years working to help others improve themselves physically, mentally, and even financially. He’s committed to showing people just how much they can accomplish with hard work and the right mindset.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.