What Are Backlinks and How to Build Quality Ones?


Backlinks are links from one page of a website to another, and you have a backlink when someone adds your link to their content. Backlink building has always been a crucial part of search engine optimization.

When your website has a high number of backlinks, it has a higher chance of ranking high for organic searches. If you’re wondering what’s the significance of backlinks and how to build them, here’s everything you need to know.

• Why Are Backlinks Important?

Backlinks are considered to be votes of confidence from other websites by search engines like Google. Therefore, when your website has a good number of backlinks from websites with higher domain authority, it ranks higher. 

Search engines visit popular pages to find new content, and if you have backlinks from popular pages, your content gets discovered faster. Additionally, if your link is on a website and someone clicks on that link, you get referral traffic.

• What Are The Different Types Of Backlinks?

Some of the preferred types of backlinks are those built with the help of guest post services, editorial backlinks when your content is well-written and informative, and acknowledgment backlinks from sponsoring an industry event. 

Yet another type of backlink that can add to your rankings is the press release backlink, which involves deriving backlinks from media outlets. These are beneficial as your website gains exclusive attention.

• How To Build High-Quality Backlinks?

One common rule for building backlinks is that they should come from authority websites. Keeping that in mind, here are some effective ways of building high-quality backlinks. 

Guest Posts

To build high-quality backlinks, one of the best ways is to look for high-ranking websites with impressive domain authority that accept guest posts. You can send a request to post content on an authority website, which allows you to add a link to your website.

Skyscraper Content

You can also build backlinks by writing skyscraper content. Look for a topic that performs well in terms of backlinks, and do your research to come up with a more informative post on the same topic. 

After you publish it, make sure you promote it well through emails, using social media platforms, and reaching out to influencers. That way, your content has higher chances of achieving a backlink as it stands out from the rest.

Outdated Resources

One of the cleverer ways to build backlinks is using outdated resources. You can use plenty of tools to identify sites with changed names, outdated resources, and websites that have moved to a new URL, have shut down, or have stopped offering a service. 

You can then reach out to websites that link to the outdated resource, let them know about it, and request them to link to your site instead.

While there are a host of SEO factors that can rank you well, most experts consider backlink building as one of the most efficient ways to add to the authority of websites and improve rankings. Building high-quality backlinks require persistence and a good strategy. However, when you put in the effort to build backlinks, the outcome can be extremely impressive and useful. 

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.