Useful Strategies for Reducing Business Costs


To start with a key point, bluntly cutting back on resources without a proper strategy in place isn’t the right course of action to take to reduce your business costs. In fact, such an approach can end up being detrimental to everything from the effectiveness of your processes to the quality of your goods and/or services.

However, by thoroughly considering and then rolling out cost reduction strategies that are a good fit for your business, you can instead boost your cash flow and in many cases increase your productivity in the short and long term.

Here are a number of examples you might want to consider, with more details on how they can help your business save and potentially be beneficial to your operations.

Look to freelancers and remote working

Remote working is pretty much a standard these days and if you can switch all or some of your operations to a remote/hybrid model, you’ll be able to save on things like office space and/or the cost of running different business premises. Equally, rather than hiring new permanent employees, you can use freelancers (where possible). While they might cost a bit more per hour, you don’t need to worry about all the other benefits and costs associated with actual staff.

Choose new and smarter tech for certain processes

By investing in new software, smart tech and cloud services you can automate certain tasks and also cut out the need for additional staffing on certain processes. Whether it’s changing to a paperless setup, using reporting apps and systems or even moving to cloud based payroll software, you can streamline what are often long winded manual tasks into faster, more productive automatic ones.

Limit expenses

It might sound obvious, but if you have teams or individuals who spend a lot of time either out on the road or at meetings, expenses can begin to mount up if not properly managed. The simple thing here is to put a maximum amount on these and also limit what they can and can’t be used for going forward. This will also help you get a better understanding of your overall budgets.

Go online with your marketing

The marketing of your business is one area you can’t cull altogether, but there are ways to be smarter with it. An effective one is to go online-only with it, as this can be much cheaper than physical networking and advertising. Social media platforms like LinkedIn are particularly good for this and even its Premium accounts are a relatively minor expense compared to the thousands that can be spent each year on events and conferences.

Purchase refurbished equipment and tech

As nice as it can be to buy brand-new tools, gear and equipment, you can potentially save a great deal on your overheads by looking to instead get refurbished items. These can work just as well, if not better on occasion, than new equivalents and it can also reflect well on your brand by demonstrating you’re taking a more eco-conscious and sustainable approach.

Final thoughts

A final consideration here is that although it might be the case that you need to initially actually spend a little more upfront for some of these approaches, you shouldn’t ignore the potential long term gains. Treat this investment in the right strategy as an investment in the financial future of your business.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.