Top Retail Trends that Student Entrepreneurs Should Be Aware Of

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Students are gradually beating the stereotype that you can’t start a business at a young age. The narrative is slowly changing thanks to the creative ideas currently being implemented by young minds in entrepreneurship. Young people are thriving in the business world because they maintain a pulse on the latest technological innovations, which have been instrumental in shaping the business world, especially the retail sector. 

One of the major limitations for students starting up a business is ensuring top customer experience through efficient retail processes. However, several retail trends have been adopted by both large and small businesses, and you can borrow a leaf from them. We’ve compiled some top trends, so let’s jump into it. 

Consumer Protection Is Essential

Imagine you are looking for an essay writing service. Apart from considering one that offers quality essays, you would also want your personal details to be protected from unauthorized access when purchasing papers. The same applies when customers come to your shop – they expect you to keep their sensitive information safe. 

With the many data and privacy breach cases being experienced, it’s not surprising that consumers are now more aware of their privacy rights. Consumers demand that businesses protect their data, especially for e-commerce establishments. When making their order, buyers give their details for easy delivery of services and products, including vital information such as their address. Businesses are being tasked with holding this information in privacy. It’s a challenge that most businesses are facing, especially in this era where cyberattacks are rampant. Therefore, students running their businesses need to be more vigilant when it comes to protecting their customer’s data. Consumers have been more vocal about being kept in the loop on how online retail businesses use their data. Thus, to maintain user safety on your retail platform, you can apply the following measures: 

  • Use reliable payment methods. 
  • Create internal data security regulations. 
  • Apply fraud prevention tools.
  • The retail website should comply with PCI regulations.
  • Use a top-quality hosting provider.


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E-commerce is rapidly growing, with most businesses selling their products online. E-commerce is gaining ground due to its convenience and minimal capital requirement. For an online retail store, one does not need to factor in things such as rent, insurance, and space maintenance. Famous e-commerce businesses such as Amazon set the trend for entrepreneurs to come up with creative ways to sell and market their products. 

An e-commerce business can deal with specific items, for example, clothes or beauty products, or it can offer diverse products, from food items to décor pieces and much more. Therefore, depending on the nature of your business, you venture into e-commerce to streamline your retail process for customers who like shopping online. Include aspects like ethical shipping, personalization of shopping experiences, and subscription services.

The logistics of operating an e-commerce business are more favorable compared to a physical shop. It has made e-commerce to become more versatile, thanks to the vast technological innovations being made. So, stay updated on tech and incorporate new developments into your business. 

Self-Service Checkout Options Are Becoming More Popular 

Let’s go back to buying essays again: when looking for an essay service, you would prefer a convenient platform, such as You sign in, give instructions, pick a writer, wait for the essay, and then download it without requiring much intervention from anyone. Consumers, too, want such convenience. They expect to have a fast and flawless shopping experience, and businesses need to put measures that help them actualize this. 

Self-service checkout systems are among the top solutions offering convenience to shoppers. They are not only beneficial to customers, but business owners are also cutting down on labor costs using them. The systems have made it easier for consumers to purchase items and pay for them without making long queues. The shopping experience is also now more personalized. Therefore, the self-service checkout system is becoming more popular in retail stores since clients want a more personalized and convenient shopping experience while business owners are looking to cut down on costs and the need for bigger business space. 

Chatbots Are Rapidly Becoming a Household Name 

Retail business owners are currently embracing the use of chatbots since they can expand their operations without the need to hire more workforce. Such systems favor students running their start-ups since they will cut down costs when it comes to hiring. Additionally, chatbots have increased the quality of customer service since they interact with clients around the clock and on different scales. Bots are placing various businesses ahead of their competition, as clients often appreciate good customer service. Waiting to talk to a customer care agent often turns clients off. What’s more, bots can provide support in diverse languages, making inclusivity a non-issue for businesses.  

Integration of Physical and Online Shopping 

Photo by Markus Spiske on Unsplash

Consumers appreciate e-commerce for its convenience since they can shop in the comfort of their homes and have the items delivered on time. However, some clients prefer walk-in stores. Some consumers prefer seeing and testing items physically before buying them. Therefore, your business should accommodate those who prefer virtual and physical shopping. When starting up an e-commerce business, it’s best to open a small retail store where clients who would like to stop by can come and check out the products. Additionally, having a physical store makes the business more trustworthy. 


The current trends in the business world have mostly been inspired by technological advancement. It means that retailers have to be more open to embracing the changes happening in the business world. Some of these trends have made running businesses become smoother. Consumers have also been the greatest beneficiaries of trends such as e-commerce and self-service checkout systems. Some of the trends, such as chatbots, have also been effective in helping business owners cut down on expenses such as rent, insurance, and salaries, making it more affordable to run enterprises currently. Therefore, if you are running a business or planning to start one while in school, you can implement the above mentioned trends for a successful venture.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.