The Ultimate Guide To Build Proven Kickstarter Email Strategy


Email, as one of the most powerful marketing tools, paves a way for your Kickstarter campaign to succeed successfully. It is an incredible way to inform, educate, and convert the leads into potential backers who aid in the early funding of a new project. If you’ve recently launched your crowdfunding campaign or have an existing campaign that isn’t working well, all you need is help from a reputable Kickstarter marketing agency. Running a Kickstarter campaign needs attention and in this post, we will provide you with the guide to building a successful Kickstarter email strategy that helps you make your Kickstarter campaign a success. 

But how can you get the best out of email marketing for the contribution to your next campaign? 

When it comes to getting individuals to your campaign via email, awareness isn’t enough; you also need to convert prior backers into repeat backers. We help you know how to build a proven Kickstarter email strategy that helps attract backers to accomplish your funding project. 

Email Marketing Is Best In Supporting Promotion Of Any Launch

Using a targeted email campaign to promote your upcoming product launch can not only increase awareness but also increase funding. In simple words, your email campaign should generate excitement for your approaching product launch. You must peak your subscribers’ attention with the subject line, email copy, and images so they are engaged enough to click on your email and willing to convert into paying investors. 

Here Is How You Can Build A Proven Kickstarter Email Strategy

Check For The Quality Of Your Email List: It’s fantastic to have hundreds of people on your email list. If these people aren’t genuinely engaged in the projects you’re working on, they’re useless. After you spend a lot of time building an email list, make sure it’s full of qualified contacts who have had a meaningful interaction with you or your business.

Build A Proper Plan Before & After Launch: To activate your community, you must send the correct messages at the right moment. Before launch, it is your responsibility to tell your community why you are launching this project, what problem it answers, and other essential information. After launch, send a reminder message to encourage those who haven’t pledged yet.

Adapting The Timetable To Your Campaign’s Needs: The number of emails you send will vary depending on the length of your campaign. Analyze how near you are to reaching your funding target, and consider your personal preferences. You need to build a timeframe that helps you keep in touch with the audience at important stages throughout the campaign.

Declare That Your Product Is All Set To Perform: Now that you’ve successfully developed your new product, it’s time to make it available to the general public. The launched email should be your initial step to encouraging your subscribers to fund the product. Concentrate solely on the product and its advantages. Including benefits will help your subscribers understand why they need the product. 


Visitors can be attracted via public relations, social media, and other ways, but these visits do not always result in funds. Email outreach has proven to be the most effective technique to generate funds and is effective because it is personalized and highly targeted. 

Now that you know how Kickstarter email marketing can help you increase subscriber awareness, it’s time to create your strategy with the best Kickstarter marketing agency. Take a thorough look at your email list and build a messaging strategy before launching a Kickstarter campaign. 

If you connect effectively with your audience and review each aspect more clearly, there should be no surprises about how well you do for your campaign. 


The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.